Why Are Luxury Fashion YouTubers and Influencers Suddenly Selling Everything?

Clickbait Couples: Exposing Fake Influencer Love Stories
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Why Are Luxury Fashion KZbinrs and Influencers Suddenly Selling Everything?
Check out ‪@AnnaBeyOfficial‬ and ‪@NikiSky‬ here
Chapters
Intro 0:00-1:17
Lydia Elise Millen 1:18-2:49
Niki Sky 2:50-4:24
Anna Bey 4:25-4:58
A trickle on effect 4:59-7:27
The pandemic 7:28-10:45
Comparison 10:46-11:45
Triggered 11:46-12:12
The awakening 12:13-13:53
Why? 13:54-14:06
Kids 14:07-14:46
Cost of living 14:47-15:35
Price increases 15:36-16:37
Overexposure 16:38-18:30
Growing up 18:31-19:16
Priorities 19:17-20:39
The pendulum 20:40-23:07
Outro 23:08-23:21
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I Bought A New Handbag And Was Reminded Of One Of THE MOST Important Shopping Philosophies…
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[@tereza5211]

It's just marketing. Lot of people are struggling and they were losing audience by flashing expensive logos everywhere. They are just trying to stay relevant and not die off. They don't want to be minimalists. It's all just marketing.

[@ZoilaSolis]

Exactly…me and my friends don’t hardly watch luxury videos anymore. We are into other things. Life is about mite than just high end things.

[@tereza5211]

@@ZoilaSolis Exactly, there are more important things in life. And often you can get the same quality for 10x less. It's just wiser to spend money on more important things

[@Robin-cz7tw]

Bingo

[@carlacookingvegan]

AGREED 👏🏾👏🏾

[@missligalife177]

100%

[@CindyyCindz]

I work in an extremely well known global luxury fashion company, and let me tell you.... they are P.A.N.I.C.K.I.N.G. The spending power our clients have now, and what they are willing to buy, is no where near the level it used to be in the last 5 years. Whether the influencers are doing it as a trend or not, I'm not sure, but I am pretty sure it's not just influencers keeping these companies afloat. The whole industry is feeling the effect of people spending less and buying less

[@lynettefinnigan9540]

Good, when the rich actually have to tighten their belts like the common man ...

[@dasikakn]

The luxury industry priced their wares higher and higher till they finally reached a point where they no longer make sense. People are waking up to the BS. It’s not just inflation, it’s predominantly price gouging.

[@user-qt7wl2wt5g]

And I also think a lot of people are finally no longer hanging on to the idea that they need those items to be someone.

[@Lala-lw6pi]

People are tired of the bs and some of them finally woke up to see that they’re being over charged for cheaply machine made products and farmers using artificial metals and cheap materials. Paying for the logo basically. A lot of the fashion houses who got greedy, feel for the quick consumerism and creating fast fashion and products to sell as quickly as possible resulted in their ultimate overall downfall. Channel and LV are just prime examples, channels classic flap bag has only gone up in price at a CRAZY RATE and at the same time, the quality DOVE BELOW 👇 HELL 😂😂😂😂 and the customer service/ staff are just pure rude at channel. You would be a clown to continue shopping there and places like LV that sell u “jewelry” made of cheap medals for thousands of $ 😂

[@Lala-lw6pi]

@@dasikaknthat’s not half the problem. The prices kept going up AND THE QUALITY AND OVERALL SERVICE/experience kept going down and down. That with the easily accessible and everyone has it, really causes its brand value to go way down over time. Some of them managed to stick to their beliefs and standards but most did not and now are suffering

[@tinamax4023]

I might be judgemental anf cynical, but I don‘t think that these huge influencers think twice about helping their followers. they go where the trends go and profit off of them.

[@raeraemillstone]

Always an angle!

[@thelsw2188]

This is 100% a trend. It’s a topic for them to talk about - they’ll do this for a few years and then move onto the next trend that will benefit them monetarily. Notice that they made all their money off these things - for every bag they purchased they were able to write it off on their taxes and make income from “unboxings”. You changed your mindset before it was a trend.

[@jessicadawson2353]

You are 100% correct. They’ll say “these THINGS don’t mean anything” but they’re still sitting in their multi million dollar homes. And “minimalism” content on way too many channels still ends up being about BUYING minimalistic things… because they want sponsorships. So they’ll do this for a bit. Then they’ll do a video about “balance”. Blah blah, rinse and repeat.

[@AlexaLikes]

My thoughts exactly, there's only so many sponsorship opportunities in this niche too. They are doing it to follow the crowd.

[@treeahisazebra]

Yes

[@kellyjune]

Yuuuup and they are reacting to fear of becoming irrelevant since viewers have shifted from viewing them as aspirational to not relatable. It’s self protection.

[@stellavillalobos1984]

So strange all of them feel like that at the same time so strange right.. when that’s what they loose off of.. 🤔🤥lol .. listen people these influencers need the money to keep up with there life style that’s what the videos are all about!!! Some of these influencers husbands don’t even work. These women are supporting them on what they make on showing off designer items.!! So boogers cut with the BS !!! Just keeping it real here!!!

[@meghanh71]

Working in luxury retail, and having access to a huge amount of luxury ‘stuff’ (bags, shoes, beauty, home) at severely reduced prices, I can tell you what it is. If you’re overloaded or bombarded with stuff… it all becomes too much. It starts to mean less and less and becomes more of a burden. Too much to store, clean, pack, move, care for, etc. I don’t want more stuff. I want a select set of items that I love and wear and use… still high end. But I don’t need an endless amount. I monitor myself now, even things I like that are 99.9% off. If I don’t love it and will not use it tomorrow, I’m not getting it.

[@adriennethiery5432]

I have a rule where I will not purchase an item that is a want and not a need until after I’ve thought about it for a few days. If I’m still thinking about it days later then I know I really like it. It’s amazing how few items are still on my mind after a few days. It’s the only way to deal with the avalanche of marketing we’re subjected to every day.

[@zhanna7307]

Are u an SA?

[@meghanh71]

@@zhanna7307 No, working in head office Design role of a luxury retailer with good staff discount and staff sales.

[@meghanh71]

@@adriennethiery5432 Oh yes, I do this too! It's a good strategy 😉

[@accessorygirlnyc]

People can live how they choose, but those three influencers have always struck me as not being totally authentic to begin with. I think the need to purge one’s life of every luxury item or acquire massive amounts of luxury items are both indicative of a deeper issue.

[@user-lz2ii2ev7f]

You hit it on the head! Mic drop!

[@phoebe_ouma]

Not too familiar with the other two ladies but Anna Bey I'm sure is not being authentic. Every year and half she rebrands based on where the wind is going. So when did she have this epiphany exactly? Just last year she had a video that she took down saying people who don't have iPhones can be deemed as low class and a bunch of other ridiculous things and took it down after getting backlash from all the ridiculous things she said and she even apologiszed. Not buying it at all, she'll then repackage this into those courses she sells for 999usd and another year will come with a new personality. I think she does this when people realise the previous topic isn't really changing their lives. The influencers now want to sell people wellness. Everyone should look for their own happiness and not let social media dictate that for you.

[@wannabe41]

@@phoebe_oumaI was giving Anna Bey the side eye for the longest with her condescending content about what “elegant” women do and don’t do and then she started hawking her ridiculously over priced courses. The last straw was when she trashed Meghan Markle. Not that I’m a huge fan of Markle, but Anna used her as an example of a low class woman just because she doesn’t have the traditional British royalty style as Princess Kate. Her elitist BS became unbearable. If you don’t want to indulge in Luxury goods anymore, fine. But doing a complete 180 looks to me like trying to chase the changing trends. Be who you are no matter how the trends change.

[@phoebe_ouma]

@@wannabe41 Exactly, if it was gradual I'd believe it more but because she's a good storyteller and marketer I'm sure this is fake too. I couldn't stomach her content at all, very judgemental indeed! I'm sure she felt that people were tired too and switched it up. At some point it seemed like those elegance courses were turning into a multilevel marketing thing, I noticed that a lot of the ladies who took the courses would end up teaching elegance on KZbin and wanting to sell courses as well 🤔 it made me wonder if that was part of the curriculum. I think it was a safe bet to say they were not getting into those "high class circles " or meeting wealthy men so now they have to sell courses. Smh 😂😂

[@x77punk77x]

Not being totally authentic? Authenticity is the exception, not the rule.

[@joonrealistic]

Okay Anna Bey is not giving up stuff here. She is lowkey humble bragging. Most of these influencers are selling their expensive stuff because they are now in massive debt and they haven’t got that rich billionaire to save them.

[@Hi-mf3dd]

Doesn’t Anna have a partner that funds her lifestyle?

[@mariaanjonker6195]

​@@Hi-mf3dd Maybe he is not so rich as she makes him out to be.

[@alessiaproanocardenas]

@@Hi-mf3ddyes

[@Jujuumobi]

Anna's husband seems rich

[@fa_abdi3001]

Is not Anna collecting stuff from shows that could cost couple of thousands of dollars for piece like a random skirt used for a show? She is rich

[@lifeasitis2020]

We should start a trend of UNFOLLOWIMG AND NO SUPPORTING all of this so called influencers they should be called Sellers, and see them going back to work 8-5 Monday to Friday like all of us mortals lol

[@treasureandasong]

I agree. I can't even relate to these people and not sure how this is in my feed. They are just pretty privileged and I won't subscribe and really shouldn't comment as it pushes it through the algorithm.

[@lifeasitis2020]

@@treasureandasong agreed 👍

[@user-ib1yd5nc8f]

Yes just like with the celebrities…. We need to do the same with these sellers 👏🏽👏🏽👏🏽

[@seabreeze4559]

When I see hauls now I just think - SKIP!

[@cristianederoo]

I agree

[@munaali840]

Lydia is a chameleon she goes where the trends are, she was a fitness youtube and a 'basic' girl, saw luxury was becoming popular, became that, saw old money was becoming popular, became that, saw americans obsession with the english rose archetype, became that. Although she and her husband are laughed at because they dont come from those backgrounds and look like they are playing dress up. Now luxury is tanking and the cost of living crisis she is moving onto the next minimalist trend. Anna and Nicki are launching 'minimalist' brands that fit in the mid range so I think this is a calculated move to commercialise the trend

[@sarahwales6276]

I watched Lydia's transition over time and see it as her own journey not "playing dress up". I can relate in many ways because I did the same thing when I was younger, grew out of all of those things, bought logo luxury, sold it all and now buy quality items of the same brands (other than Hermes). I also dress very similar to her, a Country luxury Ralph Lauren style but I didn't dress like that only 4 years ago. My style has matured, I'm not playing dress up and more than anyone else. She has millions of followers and works with many respected brands so I'm not seeing people 'laughing at her and her husband'.

[@akask6458]

I love your cynicism. And you are 100% correct. I stopped following lydia when she tried to sell some "glow" scrub product to her fans as I realised she is a grifter.

[@munaali840]

@@sarahwales6276 the english from the class she emulates absolutely are, there was an incident of trying to stop her and the brand she was representing coming into the horse racing because the old boys club thought she was cheapening the event. Her husband was an electrician that dressed like a normal working class man and now dresses like an aristocrat, it is absolutely performative but she has a lot of american followers who love that. Nothing wrong with people evolving, Lydia is like many influencers going where the next trend is

[@munaali840]

@@akask6458 lol. I wish more people saw through her, I joked to my friend now that home grown food was a trend Lydia would jump on it, a few months later my friend sent me one of her videos growing a vegetable patch. I have no issue with her following trends to get paid, I just wish people who watched her saw through the grift and watch just for entertainment

[@sarahwales6276]

@@munaali840 I'm sure there are plenty of stuck up old money fogies not wanting her at their events but that more about them than her. I just don't feel offended that they embrace and enjoy that aesthetic, I do too. Her husband dressed like a normal working class man because he was, he isn't anymore, they are wealthy. , Why should they dress differently to pacify sensitive viewers? I just don't see the issue. How would you prefer they present themselves? What could they do to satisfy you?

[@Zoeleii]

It is a business move. That‘s it.

[@raeraemillstone]

This

[@miriamhavard7621]

🤔 Believable.........

[@Abbyyena]

Exactly! I do hope they really have genuine intentions to change, but I am more on the doubts side of it.

[@BriarCottage]

Yes I watch a yt say she was getting rid of stuff. Then years later the stuff she said she was getting rid of she had it all in her basement.

[@bulldogsnbunniesUK]

I used to buy loads of bags, shoes and other things. I changed when I adopted my dog. I started to care less about material things. All that mattered was having a happy, healthy dog to share my life with. ❤️🐾

[@karins2717]

Aww Such a sweet comment ❤ animals are the best!

[@issofsar]

In my opinion, inflation has made a lot of non-essential products unaffordable when you're worried about rent, food, and just keeping the lights on.

[@basicbaroque]

Clothes used to be fun, until they more than doubled in price in 4 years, and we can no longer wash anything. Everything has gremlin rules, "don't get them wet." I wash in separate garment bags, on cold, lay flat to dry, and some stuff still pells in 4 months. It'd make anybody want to throw all their clothes out and never shop again.

[@etcwhatever]

This is because now people are just paying for brand name...but the brands lost quality.

[@ah5721]

its reduculous ! jeans used to be stiffer and last longer as kid - holey and ratty jeans meant you're poor and couldnt afford new stuff. then companies have cheapened out. the "burnout tees " we called them back in 2008 have now become "normal tees " the companies are charging for nice tees price for less threads in the fabric they pill faster too. everything is mixed with acrylic and polyester garbage plastics .

[@user-qt7wl2wt5g]

Gremlin Rules - great 🤣! I will quote you 👍

[@divisioneparzero]

omg so true about washing rules! why in the hell we need to baby our clothes?

[@FourJaysFour]

Quality has become so low it’s unacceptable

[@pinkfabulous248]

People should stop thinking those big influencers are genuine. Their job is to influence and create trends and make money. It’s not a coincidence that they are doing the same things at the same time. 🌸

[@miriamhavard7621]

Exactly. Not a cowinky-dinky.

[@LindaKayHolevas]

This! 👆It is all a business to them. I personally am tired of always being sold the newest, greatest thing that is somehow supposed to change my life. No, thank you. 😊

[@LulaWestLuxe]

With all due respect to your own journey and process, part that I find most concerning about this “trend” is that everyone seems to be presenting it as very black and white - all or nothing. In my own experience, life is about balance. It is possible to have and enjoy designer items and NOT have them consume your life or tie your own self-worth to those items. As a mom, I find other women saying they’re selling all of their luxury designer items now because they’re moms to actually be very condescending. I am a mom and I can wear a designer bag AND still love my kids and take good care of them. Yes, of course my family is the most important part of my life, but it doesn’t mean I can’t have other interests or still enjoy nice things for myself. Like I said earlier, it’s life about balance. I’m really happy to hear at the end of this video that you see yourself in that place now. Very thought provoking video! ❤

[@IrisQueen1]

Exactly my thoughts about the black and white approach!

[@quietowl1246]

Balance is everything 👍

[@chipreighns3119]

I have been around real money my entire life and sadly if you are not from that world ,say like many influencers ,often ,you will do whatever it takes to stay as close to rich as you are .the greed they get is to the point of extreme.i believe it's because they are not from that world,,so I do not see this trend as authentic from most.what I know for sure is ,years ago,,I wanted to hear from God in my spirit more,he spoke to my spirit and said get ride of everything you own and I did.it was all luxury products and antiques.he said become a minimalist but still enjoy luxury.real luxury,a nice hand made duffle in leather for travel.1 not 20 and so on .something antique from hermes...a mohair jacket,,doesn't have to be designer but from a private company who are far more chic than popular designers.believe me,it was one of the best things I ever did.i feel clean,pure,balanced.and I got what I wanted more than anything,to hear from God in my spirit at prayer.if I want to now days get ride of stuff,I give it to friends, needy or poor,I do not sell...... to me it breaks the entire point of starting over at grass roots.buy less ,dress up,make it last .wear a tablecloth. do it your self.study art, books and spirituality.consumption is seriously gross,nothing fab about it

[@genexye]

How bizarre that mindset is. As a single lady I was quite thoughtful buying designer/ expensive items. I actually enjoyed buying them for myself, yet being thoughtful of what I bought. At the back of my mind I always had the thought of transitioning to motherhood in the future. Therefore bought luxury pieces that will stand the test of time and still be in season. Like you rightfully said 'B.A.L.A.N.C.E. Because motherhood comes with other priorities and these priorities come with financial obligations. So my choice of luxury purchases where made to carry me through that season of my life when I know I will have to spend less on luxury items. Not so I can sell off luxury items😮. I loved looking chic as a single person and even love looking more chic as a parent.

[@sweetpeace5]

@@chipreighns3119Wow God gave you all those detailed instructions?

[@marialourdesgonzalez2664]

In the case of Lydia…i think it’s different… yes, she sold almost everything but, she just went and bought a bunch of Hermes Bags! No judgement FYI, but that is not “changing” just more expensive taste lol 🤣

[@user-dq7nu5yj1m]

For real? Lol

[@emma1540]

I agree! The consumption didn't slow down much (or at all?) on her channel, there are hauls upon hauls of shirt dresses that all look the same but somehow "fills a hole in her wardrobe". If anything it sort of feels like she's always pushing to sell something 😅

[@anjalianthony1656]

Lydia doesn’t care about minimising her wardrobe - She has replaced everything to try to fit into an english country manor-born aesthetic. She is desperate to look like & have the wealth of Jade from Holland Cooper!

[@Kayla-bx9gd]

I agreed 😂😂😂😂😂

[@Jamie_Behm0310]

That's interesting. Anna Bey sells shirt dresses from her own clothing line.

[@fabrylucy]

I remember the exact moment I stopped following one of these three influencers back in 2020. It was right during the “panini” and everything was sort of close (in my country a proper lockdown was occurring) and she kept renovating rooms in her house and having workers at her place while complaining that materials weren’t coming and there were delays here and there.. she kept renovating for months and they were perfectly fine rooms, beyond perfection but she wanted to change everything- ok during a panini and then she got so upset for many silly things.. I thought she was so distant from reality that I woke up one day and unfollowed

[@merrywalsh2809]

Yes, I unfollowed her then too!

[@amymbartell]

So glad I unfollowed her pre-pandemic.

[@seabreeze4559]

extremely entitled wasn't she?

[@SH-vj2ce]

Well.... who was it?

[@merrywalsh2809]

@@SH-vj2ce First name is Lydia.

[@tpm9949]

Children absolutely can change someone’s lifestyle and priorities. In my 20’s I was way into luxury but the moment I had my son my priorities changed and the focus was him. I must say that now that he’s off to university I have indulged back into luxury 😂. But I’m in my 50’s now so my spending into luxury items are from a much different than I was in my 20’s. I find this influencer culture fascinating.

[@Bestlifemiddleage]

I wasn’t buying luxury in my 20’s but since we had really built our wealth, kids are starting college with the help of the college funds we sat aside, owning a house, having investments and having a healthy retirement plan, luxury is just where I am and can be now. It’s finally a time where I can indulge without any guilt or worries about the future. I think these women started at a young age and it hits different now in an other season of life. That being said, selling everything is so drastic! The kids don’t stay young forever.😂 Some pieces are timeless and you might want to revisit them later in life. I don’t know, at the same time, people do whatever they want. It doesn’t impact me, as long as I keep my belongings. 😂

[@tippytoe1250]

@@BestlifemiddleageI no longer buy luxury bags/ jewelry and I don’t plan to ever buy again. I’m in a different phase of life and have different future goals. That being said I still have my luxury bag collection and still occasionally wear them. Lots of my Chanel bags are vintage and I got them at a steal before vintage became popular and the price increase got to ridiculous amounts.

[@Bestlifemiddleage]

@@tippytoe1250 As long as we are happy where we are! It’s what matters! I really enjoy my luxury items!

[@justaregularperson8319]

It’s kinda the opposite for me lol after my kid, i realized if i don’t live for myself, i’ll never be able to own anything nice. So i decided to live for myself a little & it makes sense to me since i will be using it for the rest of my life.

[@dobcsek]

I don’t trust most influencers so I think for some it’s a business move (e.g launching their own brand) and they are shifting the content.

[@CrossFitterinRealtime2359]

The prices of those pieces OMG definitely just for very few people… 😅

[@ah5721]

@@CrossFitterinRealtime2359 and the audacity to call it "mid range prices " SMH ! Anna Bey's for example is anything but "midrange" and as a sewer I could produce the same garments for 1/3 of the costs !

[@michelleg925]

People are getting to a point where they're over it.

[@vanessabogaert2104]

I got burnt out by shopping, it’s tiring and the thrill of acquiring something new is so transient. Not to mention my husband and I stopped going out as much because we renovated our home and staying home became more enjoyable than going out. Having a big wardrobe seemed pointless when most of it wasn’t being worn.

[@ja-ewela]

Same 🙋🏼‍♀️ house renovation in progress . It’s cost a fortune but it’s so worth it and fulfilling, not like buying clothes which feels like never ending story and gives that „happiness” literally for a moment. When you have a nice house you almost don’t want to go out at all 😉

[@spinstercatlady]

No better investment than a home that you love!

[@IrinaVanRonkel]

I believe you, Caitlin, I believe even Anna Bey, but I don’t believe Lydia and Nikki. Can I explain why? No. There’s no rational explanation, only intuition.

[@Zoeleii]

Me three 😆

[@sams3015]

Anna …I just can’t lol. I feel like she just wants to sell more courses

[@munaali840]

Lydia is a chameleon she goes where the trends are, she was a fitness youtube and a 'basic' girl, saw luxury was becoming popular, became that, saw old money was becoming popular, became that, saw americans obsession with the english rose archetype, became that. Although she and her husband are laughed at because they dont come from those backgrounds and look like they are playing dress up. Now luxury is tanking and the cost of living crisis she is moving onto the next minimalist trend

[@rayeof_light]

I've only watched Nikki and I felt the same. Something just didn't feel right there.

[@leahhu3263]

I've heard in the wind that Nikki is starting a minimalistic brand. Due to come out soonish. Also, I noted from my own watching over time that most mentioned in the video started brands after decluttering and started to aquire things that "match" their new brands. So I personally think that the creation of one's own brand has a bit of a correlation to wanting to purge. My only issue with Nikki's video was how she worded things as If to say "we all" have the issues she seems to attribute to wanting to now declutter. It was sort of preachy. My thoughts, "I think that's you," my issues are not that. If that makes sense.

[@ZoilaSolis]

I think it’s about business and views. Luxury is not what it was years ago so the views aren’t there. The KZbinrs are no longer getting the views they use to, not making the money they used to, and a lot of them have a lot of debt because of these bags. I do believe a lot of them are having finacial issues as well.

[@TheSwimmom1]

Christina Mychas is an amazing youtuber who was an "unboxer" until she realized she was really in debt dispite a great income. She totally changed her channel and paid all her debt off really fast and has changed her shopping habits. So inspirational.

[@miriamhavard7621]

I'll check her out!

[@mayathemumbler]

Love her channel!

[@Girlinafrica]

She's amazing!

[@amiek9226]

I love Christina Mychas’ channel. She’s all about finding your own personal style and living within your own means. Very refreshing.

[@mpazinambao2938]

that's nice.

[@anuradhamohan92]

I am someone who shops a lot and loves fashion but I also don’t buy unusable items anymore . I am not throwing away my stuff but I use them and I dress up at home too. Makes me very happy.

[@Buttercookiesssss]

Viewers probably also feel cheated, after spending thousands through the years only to suddenly be "told" by fashion gurus that now, we should relook and awaken from all the luxury world. Bc if everyone starts panicking fomo and selling, resale market is going to drop like a falling knife, similar to the stock market. Xx

[@ladyfrance3]

Only brainless viewers are concerned, sorry 😣

[@Abbyyena]

This 👆🏽

[@aesinam]

If you're such a person who is so easily influenced, you have more issues than luxury products. Don't you have a mind of your own? Why feel cheated because someone says they don't want something anymore? I buy and use what I like. I could care less what an influencer is doing at a particular time. I watch them for entertainment, not as a source of advice on things to buy

[@Buttercookiesssss]

@@aesinam I wasn't referring to myself xx

[@kc6384]

Having kids didn’t change me. Now I enjoy shopping with my kids. But I’ve always just shopped for what I love not to fill some void.

[@AskMiko]

I’m Gen X and live in Japan. Have family UK and US. I think the declutter movement is stemming from the evolution of maturity. The impression age cycles through fast for some and slowly for others. Seeing myself back in my 20s, I purchased a lot of stuff that overtime, I got rid of. By age 30, I had other interests and the latest bag didn’t contribute much. Social media has made millions feel that what you look like and wear is “wealth.” It isn’t. When the bills come in; you feel like a phony. You can’t buy a meal, but have a $5k handbag. Interesting thing too, when gifted items from brands, it’s considered income in some countries. You may have earned £70K, but gifted £300K… the tax bill is daunting.

[@coilylocks]

💯 on your last point about taxes on gifted items…

[@AlexaLikes]

I'm not an early adopter, this started as a micro trend before 2015. My no-buy and decluttering phase started in 2018 after 8 years of beauty blogging. I just got so overwhelmed with no where to put anything (luxury or high street) and the constant pressure to acquire and talk about new releases was rampant. The influencers like the one you mentioned are only switching now because it has become mainstream. The tides will turn because they can't all get sponsored for saying they stopped buying xy and z from skillshare/better help (or whatever else) forever.

[@jppage3292]

so you had an awakening, but it was early on which makes you so very aware, yet if others declutter it must be bc it's now fashionable and those ppl have been vapid all along? sounds a bit virtue signaling-ish.

[@__Michelle__]

I don't watch any of those youtubers (I've seen some of Lydia's stuff years ago) but I dare say some people are having emotional responses to their videos because those big KZbinrs are like marketing machines. They've effectively influenced people to spend vast sums of money while making money themselves. Has a whiff of hypocrisy to it now I imagine. I say this as someone who doesn't buy luxury items so watching this from the outside.

[@chinchillin6280]

Well said

[@flohough1870]

Anna Bey's comments about having goals about what she wanted to have and then feeling nothing when she reached it should be eye opening for everyone. Stuff and things might temporarily satisfy that need you have, but it won't fix it. I do agree that a lot of this started with the "panini"--people were suffering a lot of emotional trauma and I don't know if it was like this in Australia, but in the US the government handed a lot of money out and many people spent a lot of it on this kind of stuff. Very interesting topic for sure. Do I believe all of these people? No, I think some are just doing it for attention and likes, but there are probably some who have had an awakening and are realizing there is more to life.

[@ShopSRJ]

I totally resonate with the burn out feeling of it 😅🙏 it’s all fun and games until your watching $20,000 hauls that somehow happen every other week 😂 it became too much

[@CaitlinPawlowski]

So true!

[@AyH25]

I think it’s easy for people to say that they don’t care about material goods any more when they have a nice home and car and schools and health and vacations and opportunities etc. if they feel better and enlightened then that’s great but it does feel a little out of touch sometimes when super rich people talk about being minimal - most of us are minimal because WE HAVE TO BE

[@ah5721]

amen!

[@Abbyyena]

💯

[@MirjanaPucarevic]

Yes exactly

[@carlsenlifeafter60carlsen11]

I grew up in a world that wasn’t as materialistic. I grew up in the 1950s. We didn’t have a lot of money so we didn’t buy a lot of things and it wasn’t important There was a saying, keeping up with the Joneses, we just lived within our means and didn’t overspend. I can’t believe the people have become so materialistic . If you have your health you’re rich. that’s what’s important in life ,also, the relationships you making your life.

[@haileybclean]

Maturity! As people get older, your priorities shift. You stop caring about the outside and start focusing on your inside. Material items don’t matter. But being a good person who lived a fulfilling life does.

[@ShellTay32]

I will never be a minimalist and I love SOME of my things. But, the "panini" kind of forced me to realize that I have hoarding tendencies and I shop as therapy. Because my state in the USA was essentially on lock down for year I was at home and faced with all the crap I have accumulated over the years. I won't be purging my entire closet any time soon. But, I have started an ongoing project to pass on or sell the things that just feel like weight and emotional baggage than things that I truly enjoy. I know that the emotional part of it stems from my dysfunctional childhood and unresolved issues. It's not really about the things but the why do I feel the need to have so many things. You are very brave for being out there about it all because it's so much more than changing shopping habits. Is this true for all the influencers doing this now? Who knows. But, I do enjoy your content about it because you have been so transparent for quite a while now, You have helped me realize it's OK to say, "maybe I have emotional issues that manifest as shopping that I should address". So thank you.❤

[@CaitlinPawlowski]

Thankyou so much for sharing this ❤️

[@monimarz]

I think you hit a plateau in shopping. Influencers clearly have the financial means to purchase goods at alarming rates. After a while, I can imagine you develop a disconnect. Many of these influencers also have had Birkens or Kelly's so what is left to experience? You have nothing left to prove. I am sure pivoting at this point in their careers is the smartest choice. They probably all realised that they are losing money hand over fist and need to revamp their platform. How many bags can a person own before they become shelf ornaments? Unless you plan to rent out a warehouse I'm sure many influencers are running out of space. As well, I can only imagine that a lot of them have had opportunities open up and perhaps have lost the time and energy in consumerism.

[@BethVonBlack]

I really hate this about myself, but I'm a massive sceptic. I'm hugely sceptical about people who suddenly do 180 on long-held beliefs (luxury shopping is not strictly a belief, but in a sense it is a belief about one's worth) and this just doesn't seem authentic to me at all. It feels like another clickbait attempt - I doubt for one minute they'll actually stop buying designer goods. Perhaps they've woken up to how ridiculous their 'ludicrously capacious' shopping habit is. Maybe they've cottoned on to the fact that wearing nothing but logos is tacky and shows just how new their money is. I wouldn't be surprised if their shelves were just restocked with equally expensive bags, just without the logos, in favour of 'quiet luxury'. Whatever it is, I have no faith that this really is a 'growing up' or a 'rebirth' - it's just another rebrand.

[@flavialm1]

I have a 1 year old, and yes, children will change you, I can't even recognize myself anymore, I still follow a lot of these luxury channels, but I haven't watched their videos, it just feels so unimportant. Lydia is the only one I still watch, solemnly for the gardening part, plus the chicken's, I'll jump through the luxury parts. Kids change your priorities, I have these expensive and beautiful shoes that I no longer use because I prefer comfortable ones where I can play and run after my daughter, she is constantly getting my clothes dirty, so I don't use anything expensive so I don't have to worry about that, and I really don't care, my family fills me in a way nothing else ever could.

[@baycal2]

That's funny, I watched Lydia (not as much as before because she's not very relatable for me), but would fast forward the gardening and chickens part lol

[@AC-qo8oq]

Omg same! I have a 6 month old. I have 600 ft closet full of designer everything & don’t touch it.

[@magnoliarose5910]

Thanks for your comment! I feel the same way!!

[@jenlu7665]

I don’t know how Lydia can sit there and talk about having perspective over what actually makes you happy etc when she had an absolute meltdown over her hair

[@karengrebert387]

I wonder if this is all a revenue raising exercise. Companies seem to be spending less, so influencer payments and sponsorships are probably down. Bills still have to be paid, and selling an expensive handbag is a quick source of income.

[@ZoilaSolis]

Agreed! The views aren’t there anymore which means less money. You’re absolutely right.

[@disciplesvoice9104]

Totally agree

[@for833]

Yes, I noticed this too with Anna Bey, she linked her wardrobe for her viewers to buy and a lot of her stuff was already sold.

[@ah5721]

@@for833 I noticed it was well, when I saw that" I'm selling my stuff because it doesn't make me happy" video. I clicked out of curiosity to see what was available for purchase , only the weird and dated stuff was up .

[@emmalogan4010]

Having children changed me 100%. Partially changed because our income halved but also because I realized how much more I wanted to invest in my children’s future and not material things/external beauty. I’m uglier and own a lot less but I wouldn’t have it any other way.

[@TheSlightestChic]

As a mother my mindset did shift after I had my child. The biggest shift was disconnecting from social media. I stopped posting and I stopped scrolling. I watch KZbin and that is it. After I disconnected from social media after about 3 months I started being able to distinguish between a desire I have to acquire something and something I was being influenced to buy. I also stopped following people whose content didn’t align with my values. The majority of people I watch on YT now in the fashion space are slow fashion content creators. Their content is centered around using what you have and only buying something when there is an expressed need. I still have a large bag collection, but some of these bags I have had for 20+ years. If I buy a bag now it’s something I have thought about for a long time. It serves a purpose in my collection that can’t be filled by another bag. And most importantly it is just for me. I do not share my things on social media. I do not get any external validation from others for having these things. I have them because I love them. I do believe that people are so triggered by this content is because it is trending so it seems disingenuous. Now that this is a trend all of a sudden you are having an awakening…suspect. Nicole Ballerini is a luxury content creator whose home was broken into and the majority of her luxury collection was stolen. She is now not buying as much luxury and especially not as many prominent logos. That is a very good and understandable reason for the shift that is devoid of influence from the trends. She is concerned for her safety…and rightly so.

[@juliam.4569]

The same here 🫶 totally agree that we get influenced a lot by the SOME. It is healthy to get disconnected for some time, it helps to find your own taste and desires.

[@miriamhavard7621]

This disingenuousness is so REVOLTINGLY blatant.

[@besalevi]

I’ve told you this before but I seriously wish I had friends like you because we seem to be going through the same phases around the same time in life. What a delightful channel and creator.

[@gustavoc.301]

I totally agree, watching her videos feels Im in a video chat with a friend, she is amazing!!!!

[@SMR218]

Yes, she presented this topic so well.

[@CaitlinPawlowski]

As someone myself who dreams of having more real connections and friendships this warms my heart 🥹

[@rachelesmith3342]

The biggest reason I’d say is that too many people have flocked to the luxury train and so it’s made it too accessible to average people. Many luxury girlies center their brand around accessing a lifestyle and items that majority of people cannot afford. That appeal has started to go and now that it’s so popular, they’ve lost their rich girl niche. Therefore, they must find the next trend to distinguish themselves from the masses again. Also, it is not financially feasible at all. Many of them can’t really keep up or afford it and over time, those shopping bills add up. They’ll run themselves into finanical ruin by buying over the top houses, clothes and vacations until they realize that it’s not sustainable. Finally basic self esteem and maturity. Many don’t have a sense of self and look to luxury items to give them an identity and status.

[@AshzxQuidYT]

These are very valid points but I don't think we fully understand what's behind all of this. If they have a decent size following, you are being sold something whether you realize it or not. The best influencers will make it look like it's not happening. The vacations are gifted, the clothes are gifted. They are given money to shop or are reimbursed for their purchases. It's not real. Even the luxury handbags are gifted or can be fake. Or they buy them second hand. Do you realize how much money it takes to have walls of purses. We collectively help them make these purchases by supporting and using affiliate links. Tiktok is a soft selling platform. Social media is marketing to the masses.

[@Sunny-be1wg]

@@AshzxQuidYTYou are exactly right! I don’t follow these people because I am mature enough to emotionally etc to realize how they obtain many things to present an upscale lifestyle. If one watches KZbin long enough, you see their focus change periodically. Without saying a name one began by selling classes on how to get a rich man and fit in with the “ upper class”. Now has flipped to simplicity and conservatism. I do wish younger females wouldn’t be influenced by these “ influencers”. I can watch for occasional entertainment; however, am never influenced.

[@ah5721]

@@Sunny-be1wg She got her man - a well to do banker . Mission achieved now she has to look to the future and her biological clock is ticking, she's almost 40 and if they have joint filing for taxes and bank accounts he probably doesn't want her spending money on "stuff". The conservativism comes with old money and the status quo as well , its just the last step in fitting in.

[@nataliaya1238]

As a recovering shopping addict I like this turn in “luxury influencers”. For me I realised that I use my LV bag the exact same time as my Zara one and the Marc Jacobs tote is my most used bag in the past year or two. I just need something good quality and good looking, not to spend thousands of euro. Do I like Hermes? Actually not, but I’ve seen their bags so many times that I started liking them. So I’m cleaning and donating at lest half of my stuff, fortunately I have mostly Zara clothes…but I’m also full of expired make up and cosmetics,absolutely shame.

[@CordeliaWagner1999]

Narcicissts

[@Abbyyena]

I’m glad you have awakened to this. Moving forward, continue to keep this in mind as you consider your purchases and how it impacts your financial future 😌.

[@fashionandluxury101]

I don’t believe they sold everything it isn’t authentic. It’s just a new trend to start this new venture. It’s all about balance.

[@miriamhavard7621]

Agree. The fakery is getting on my nerves.

[@fashionandluxury101]

@@miriamhavard7621 me too my dear. It seems like only few are being real . 😂

[@lisaaustin4561]

I wouldn’t have bought a Birkin in the first place! Don’t get it! That much money 💰 for a 👛 are you kidding? There’s only so much you can do with a strip of leather.

[@Abbyyena]

😂 I love your comment! It’s so true! I’m with ya that it never made sense to me to buy a bag that expensive. In the end, it’s just a bag. When we leave this life, we can’t take A THING with us.

[@Happinc]

You are so right it’s an era of re-evaluation! In March 2020 everything we thought we knew has now been shown to be unfounded. I know I was shaken to my foundations at being shut into my house in Melbourne in disbelief, with my husband and 2 20 something offspring & our family dog (who was the only one to revel in his new life) for many many months… It has remained as a trigger within me to resist being told anything by any media, not just what to wear& how to spend my money, but especially what to think or how to live & never to take my health or personal freedom for granted again. Great video Caitlin. ❤

[@delmamartinez3967]

Loving your new content. Started my journey pre pan. Looking at my finances I wanted to be debit free so that entailed cutting a bunch of spending. Then I went on my declutterring journey to free up my mind and space. In that journey I realized I still over consumed. So I took a look at the items I would declutter to get to the bottom of it and was still over consuming. I had many life changes throughout panini. Got engaged, moved in with my fiancée, planned a wedding got married, quit my Job, got pregnant and now have two children. All of those events I have consumed items and re evaluated my spending habits, my style, and what comes into my home. I started getting more into luxury during pan but after babies everything changed. Mind shift, my priorities, my complete physical appearance, my time to get ready, my free time. All of these things impact what I choose to buy now and continue to declutter. These babies also get so much from family members that I want to downsize what I have and what we all have. It’s all very hard to manage and I think of that now. The little free time I ever get I do not want to fill with more stuff for me to manage in my home.

[@arianiuel]

It’s the dopamine what people are after, the reward feeling of having something that is wanted, our dear FOMO syndrome. But it’s good to see big content creators coming to this realization and trying to do better.

[@raindropraina]

I changed when i had kids, I started my luxury bag addiction after my 3rd son. I realised that there was a part of me that loved fashion and loved beauty and aesthetics and I had lost it being a mom. So luxury is a way for me to reconnect to that bit of myself, and I had gotten to a stage in life where i could afford to do so, unlike in my twenties. I'm slowing down this year but I don't think it has to be an either or situation, we can have balance where deep meaningful essential joys are cultivated and still have space for frivolous fun and pretty things. Followed you on your journey of healing all those years ago and I do think it was valuable to share. ❤

[@jessicadawson2353]

I feel the exact same way as you. It’s about doing something just for me. I’m not flexing for anybody. None of my friends know what any luxury brands are. I was carrying my Constance to go around one of my friends, and she said “Oh! I didn’t know Tommy Hilfiger was cool again!” It’s only about accumulating “things” for these influencers, and for some weird season they feel like they need to justify it to the world. I’m not sure who Lydia is. I watched Anna a bit at peak grift to laugh at her, and I watched Nikki a bit years ago before I lost interest. The algorithm did suggest her “declutter” or whatever video recently. I couldn’t get through it all though. She was too smug and self righteous. Now I remember why I stopped watching her videos. She’s really off putting. I think one of the things that bothers me the most about the “trend” of people turning away from luxury content is just if the creator doesn’t acknowledge the privilege. And many of them don’t. They do the whole “these things don’t matter” song and dance in a way than implies that if you end the video still wanting a Birkin even though you’ve never owned one and probably never will, then you’re selfish and dumb. (Even though they own 4 and decided to sell two because… minimalism.)

[@ah5721]

I was never into fashion in my 20s either until I turned 28 after the birth of my daughter I felt frumpy and dumpy in sweats/jeans and tees. in my mid 30s though I want all the pretties that speak to my style and soul but not overloading a whole rooms worth of bags shoes and clothes ..

[@adortchee1702]

It’s marketing. They’re switching up before the “eat the rich” trend rolls out. With so many people struggling if they keep it up the masses will eventually rip them apart

[@notme1255]

More people should definitely be triggered by the $10 for cheese instead of KZbin channel drama. LoL

[@CaitlinPawlowski]

😂

[@ah5721]

agreed ! unless its fancy import cheese like legit parmesan

[@Wendys_lovinglife]

Me! All of this. Everything you said. Even stepping into a shopping mall now seems pointless to me. I can't stand having excess boxes, bags, ribbons laying around let alone material possessions just sitting around on shelves. I am down to a handful of beautiful bags that serve me in all occasions and that just feels better in my heart and soul than having a lot of stuff in my closet. It's almost like the spell has broken and I am back living in my own skin again. Thank you for this video.

[@yygg9786]

Im in my 20's and for years i was buying clothes and until recently had big closet worth of pieces that were just sitting around, but just like you mentioned, its like i came to clarity of mind and realized these things, material posesions, only hold me down. i got rid of half ny closet and feel so much lighter.

[@Purse.911]

I feel Anna B got married and now all that she was talking about and how she was using her channel now is not as useful. Nikky and kids, please i have 2 and its 2 different things. Either she is broke, or is a marketing strategy for some new venture, i heard she is into a kids brand, she may not have sold anything, there were only couple of crappie items in her page and couple of bags. She may have put everything back somewhere and we will never know! And the other has 1M followers and she has to start looking for the next work idea. The next one is going to be Tamara. You will see… jajaja

[@nae4830]

I wonder about Tamara, but doubt she’ll sell……she just buys and buys and buys. It’s strange.

[@HereDiianas]

Anna.B got married a while ago now so it has nothing to do with that. I don't see how being a wife would impact your view on luxury fashion. It's not related. And although she is changing her own luxury fashion buying habits her channel has never been about buying the last trend luxury item. It has always been on getting what suits you best on your budget to look chic and classy. So she never promoted her own past buying behavior.

[@PaulaOx]

Anna bey is going through a divorce She's a fraud

[@miriamhavard7621]

​@@nae4830 but Tamara is more of a fixture in the fashion world, isn't she?

[@ah5721]

@@HereDiianas Anna Bey Married a banker and is getting older ( she's about 40) and probably thinking about putting money away for her older age because most people live to 80s now with her literal physical brand. I know I saw My Mil completely change her habits after the divorce. I know personally ,my spending habits would change to if I was married to a banker and they watched all my spending habits like a hawk.

[@DrCrissyDionne]

Thank you for the vulnerability and reflection. I have been trying to sort my mind through this space over the last year. I have vastly increased my luxury shopping and have been working to step back and pace myself through the journey of self care.

[@yygg9786]

bag is a bag. luxury or not. i think its good that these influencers are sharing this transformation wether it genuine or not, its helpful for general public. to show that you dont need logos and brand names to be stylish

[@saabguy9774]

I agree 100% I don’t know what exactly happened. During the panini I started selling off most of my luxury items and developed a capsule wardrobe. Between then and now I am a completely different person. Having an EXCESS of luxury bags and ready to wear is just no longer a priority. I still love nice things but on a minimal scale. I have also started realizing contemporary brands offer the same if not better quality at times. I will never go back.

[@CaitlinPawlowski]

So glad we are in the same place in that sense 🥰

[@leahhu3263]

Apparently Nikki is starting her own brand. Its supposed to be minimalistic. Thats just what I heard in the wind. Also, ann bay also premiered her brand after the declutering of her stuff. I wounder if that could be a factor. To sort of match their new brands. Some of the other people mentioned started brands after they got rid of things as well. I also love the insight in the video, its making me think back to my habits during co>#^#^vid times. I did start shopping more then I had in the past. I think it was definitely to fill a void of some sort.

[@pinkpopmash325]

That was my first guess when I saw her video, I was trying to figure out what she was selling. Also, I believe the new format helps because I had no clue who she was until the decluttering luxury video popped up on my feed.

[@jessicadawson2353]

Who would buy anything from Anna? That’s about the most ridiculous thing I’ve ever heard.

[@nohamotaweh7982]

Anna lunched her brand before this video while ago and she recently decided to shut it down. I acutely think that Anna is the only one of the people who being mentioned in the video who acutely saying the truth.

[@swblanc]

Why are we not suspecting that these influencers are having financial struggles and HAVE to sell these items? They probably over extended themselves for years to keep these lavish lifestyles going and eventually they couldn't keep up anymore.

[@lisasimonerichards]

Literally the two creators I've been wondering about. Excited to watch this!

[@CaitlinPawlowski]

Hope you enjoy it! Thanks for watching x

[@magdadube8489]

Well I bought a Dior last year paid $4500 this year is selling for $6,900 so I think they are making bank by selling the bags 😂

[@YadiraStyle]

Great round up on this topic. The “pinch” and even the “panini”, are both scenarios that will make one reflect on the should’ve, could’ve and would’ve scenarios. It puts things in perspective.

[@rajingbutterfli]

If they want to change, it's their perogative. People change, and we aren't who we were 10 years ago. It's good to self reflect and evaluate your life. Their audiences will continue to follow their lives or discontinue. And, either way, they will choose how to live their own lives. I would hope that we all do the same. ❤🙏🏾

[@ah5721]

well said , and I agree ,.maybe they changing for real , maybe they are following trends. We got to do what's best for us and unfollow people who don't make our lives better .

[@Jamila91100]

Even my music selection has changed Soo much so I believe them.

[@donnamoore9898]

I would hope they have come to realise the immense opportunity cost to falling prey to the predatory marketing that happens before you buy stuff. We are sold a lie by the brands, the influencers and our own minds who tell us this is the one thing that will give us what we are chasing. Expensive stuff is still just stuff. The opportunity cost is real, very very real. It’s hard to say no. The path to real wealth is simple but it’s not easy. Saying no repeatedly is not easy.

[@freeandfabulous4310]

I agree with this. I see some interior designer you tubers hawking endless products for the home. And especially during economic challenges in US I know people are going into debt because they think yet another pillow, vase or blanket is going to make them happy. The YT ers are getting really wealthy over promoting gluttony. It’s so sad to watch.

[@inelsclassics4378]

People get triggered by these videos because the person going through the change assumes that because their shopping habit was to fill a void, then most people who shop that way are trying to fill a void. Many people who shop luxury do so because they like it, not because they’re trying to feel better or look rich or relevant. So, you project your own insecurities on them and they don’t like it. Go through your awakening but don’t say ‘most people buy luxury to fill a void’ or ‘luxury doesn’t bring fulfilment’. It’s projecting and that triggers the reaction to the these videos.

[@sharon8122]

Well said

[@baycal2]

"but don't say"? She/we can say what we want. Your triggers are your issues. If it triggers you then it means you resonate, but aren't comfortable with the mirror being held up at you.

[@PeachyKins]

Ummm....?? Wtf. The *original post* makes sense. No one enjoys being projected on. But yeah an individual's triggers are their problem. Lol, this thread turned into a house of mirrors real quick. The issue is assuming 🙄 ASSUMING why ppl do anything is problematic. So, don't do it. Good gracious 😳 🤣

[@PeachyKins]

luxury items are stupid (TO ME.) But that's only bc I'M not willing to work for it. It's just not that important to me... I saw a car i fell in love with and immediately thought: am i willing to spend time and energy to afford that? Nope.

[@user-oz4cc8hk4r]

That is part of growing up ( maturing ) your view of life changes / priorities. You are learning what is valuable internally to you. You are learning how to live within yourself comfortably. Whether that means exercising, eating organically or spending a time with your older family members it is your beautiful journey that you are still exploring. So enjoy learning who you are changing to be.

[@lillilian1597]

I was very interested on your take on this ! Thank you for sharing, I agree it’s positive to see some honesty on over spending. At the same time some of the creators you brought up still try to sell us things every day. Multiple seasonal collections, limited collabs, books, courses…it is never ending and It might weaken the message.

[@CaitlinPawlowski]

Thanks for your perspective xx

[@Rumifor2000s]

This channel always finds that interesting topic that we see is happening in the social media bubbles but we didn’t know exactly the right questions ! The point that we didn’t realize is interesting to analyze and discuss. ❤

[@CaitlinPawlowski]

Thankyou so much 🥹

[@kham6006]

I think it has gotten so ridiculously out of control -shelves of bags -collections - I gave quite a few and never use Ralf of them -jumped on the makeup train as well - things don’t make you happy

[@EmpressxAllison]

I’m glad I came to this conclusion years ago. I was 23-24ish. I went on a big shopping spree with my sugar daddy and ran around the designer mall like a kid in a candy store. This is what I had been dreaming of. The next day, I felt sooo empty. Once I put it in my closet the items went from an exciting goal to just “stuff”. I still like shopping but intention is the key. And custom hand made products from small artisans is just as nice at half the cost!

[@LoubinaA]

I know someone who went through this in real life - she woke up that other things are more importantly in life and doing other important things with her money. Maybe it is age 🤷🏽‍♀️ I didn’t question her, just happy for her that she moved on from that phase

[@danishpastry6137]

There has always been a move towards minimalism in times of uncertainty. Whether that's a muted colour pallette, "quiet luxury", or downsizing. Inflation, cost of living, global unrest all play a part. Inflation was partly fuelled by Covid, because, as you say, there was a tendency for people to use their holiday/vacation fund on luxury items - the queues round the block at luxury stores when things reopened are testiment to this. Then, at least in Europe, the whole Ukraine invasion, and threat of gas supplies being cut, meant energy prices skyrocketed. What's going on in the Middle East is also piling on the pressure - I'm hearing of more and more people prepping than ever before (and when you think that I live in Denmark where conspiracy theories aren't as common as in some other countries, this is a definite change in mindset). There probably is an element of burnout for some influencers, they've been sharing hauls for a decade or more, and certainly 2020-2021 things were on overdrive (possibly as a way to ensure revenue for them). Most people arent able to keep up with their spending, but the fact that they have less purchase power amongst followers has possibly made some influencers take stock. I wonder if part of the backlash is down to people being influenced to buy, buy, buy, spend, spend, spend, for so long, and now the influencers are doing a 180° U-turn, coupled with the term "awakening", it leaves a bit of a bad taste in your mouth. Over consumption will probably reappear, when inflation falls and there is less unrest - we'll recognise it by the increase in visible logos...

[@sammiecheco6239]

This has been really interesting because both of the ladies you referenced popped up in my FYP at the same time and it was weird because I don’t follow either, but it did happen during a time in my life when I decided that I would be selling off most of my material possessions, mainly bags and sneakers. That decision was for me due to internal struggles after a number of very recent family deaths, including my father that have left me questioning who I am in the world and this is a personal journey that I am on and not something that has been easy. We don’t know what people are going through in their own lives and we can sit here and wonder what has happened to these two women and never really know. But as you stated, a lot of people picked up and intensified their shopping habits after 2019 and I can say, that has also been a trend for me, but I’ve now realized how much time has been spent looking for the next twinge of happiness and I just don’t want to participate in that anymore. I’d rather just spend time with family making memories. So whatever these women are going through, I hope the best for them and anyone who is in the space of collecting and enjoying their things, they should continue to do so without judgment. Life is short and people should just be happy to be who they are.

[@ZetaZeta310]

Finally being able to part with almost everything I owned felt incredible. I felt like I was being weighed down by all of those things. I take great care and awareness when selecting my pieces. No more fast fashion for me; I'm more into quality now than quantity. In practice, I follow the one-in, one-out rules. So, my possessions won't regrow.👠👜👗👓💍👒

[@CaitlinPawlowski]

That’s amazing!! Xx

[@AnUrbanGypsy]

Anna and Niki look like they’re releasing funds to put elsewhere and Lydia looks lost, with no real direction. They’re each like a Door-to-Door salesperson only they’ve already got their foot in the door of your home. Gifted heaps from various brands and selling platforms in order to showcase those products to us, they haven’t parted with much of their own money and now they’re selling. Maybe they have had some enlightenment however, they’ll still continue to put up affiliate links for us to buy whatever they’re selling… only now it’s a bit cheaper. 🙄

[@dievalie]

I just love to follow your thoughts and your takes on different topics! 🙂

[@CaitlinPawlowski]

Yay, thank you! ☺️

[@mspro9032]

I feel like you have been honest about everything from that 2019 video. Now it seems like a trend as the economic consit8ons are affecting all classes of people and we are getting tired of all these unboxings

[@CaitlinPawlowski]

Thankyou for watching xx

[@merrywalsh2809]

Caitlin, you were ahead of the curve. You are explaining the zeitgeist very well. We all had a near death experience, then imprisonment, then we emerged to the post-panini world of supply chain woes and inflation. We got older and wiser, we had kids, our priorities shifted and we saw how we were influenced.

[@baycal2]

This is so my life right now! I am 48 and did not start buying luxury until only a decade or so ago. I have 2 kids in college and my priorities were very different then. However, once I started, admittedly, I got really caught up with it all. I could talk about this forever. I have recently been selling what seems like almost everything. I am holding on to my classic Chanels becasue at the prices they are now, I will never be able to afford to replace them. But I have sold all of my LV except for some SLGs, and so many pairs of Valentino, Louboutin, etc shoes, as well as jewelry like my Cartier Love rings. I have things listed on Vestiaire, Poshmark, eBay, and sent things to The Real Real and ThredUp. I will only get a fraction of the money I spent back, but it feels really good to hold on to the items I truly love and wear. I have sold all 3 pairs of my Hemes Oasis because no matter how much I love the look they are unbearably painful to wear. I held onto them only because they are desirable and pretty, but I would get blisters after just a couple hours - ridiculous to keep them.

[@4SlowFashion]

I'm glad you recognized how they're using the word 'awakening' for just a regular ol discovery of new changes and potentially meager self improvement but they're using that platform/term to put down others who just aren't as self-righteous as they are. Just because they were partaking in a toxic way and feel awakened from stopping that toxic part, doesn't mean everyone involved was or is, or they now discovered the big secret. They could choose to be brave and move forward, but they're using this shift to talk bad about everyone else and making themselves feel bigger...which is still toxic in a new way.

[@vivimaria7243]

Anti-consumerism and mindful consuming has been a budding trend on KZbin even before 2018. The enviromental crisis also shapes people's thinking. These influencers are catching up with the times, that's how they make a living.

[@luxlovejourney2016]

I’m loving your content. Great job!

[@raeraemillstone]

Oh my goshhhh been waiting for someone to address this

[@mindingpeople]

Totally besides the point, but love your top! It looks great on you! Also, wonderful video and very balanced.

[@CaitlinPawlowski]

Oh thank you!

[@beerachael]

Intelligent, honest discussion on this topic thankyou.

[@CaitlinPawlowski]

Thankyou for watching 😘

[@mor.6448]

Funny how you were ahead of this "trend"... Therefore it is interesting to hear your perspective for a point that is later in "the journey". Thank you for sharing your thoughts. 🥰

[@jenna2440]

I think you make some good points. But one thing I would say is that there are some creators/videos that are more “triggering” than others. Some of the recent videos that have come out from other creators have just rubbed me the wrong way with their tone - just sounding very “not like other girls”. I’ve been watching luxury minimalist content from your channel and from Colorful Noir for a while and I’m in total agreement with ya’ll.

[@lynettefinnigan9540]

Oh gosh... look at all these women waking up to real life. A good husband, healthy children, a satisfying job, earning enough money to pay your bills and have a family holiday once a year...you just dont need any more than that, that is the best. To struggle a bit to save for things, makes them so much more worthwhile. To know true love, with a partner who respects you as well.. you have lifes Gold!❤

[@alexajazmin7559]

Social media creates an unstable sense of self, especially to impressionable people. When the early ‘anti-consumption’ influential videos came out (e.g Colorful Noir, you, & others) it made sense. We all wanted designer things we would see celebs wearing on TV/mags in the early 2000s. And we reached a point where we (90s babies) got them, & then we quickly became disillusioned with the high cost of living and certain people judging us, asking us why we we are buying Chanel but we don’t have a house (having a house is expected in south U.S.A.). As we get older, our values change as well. I don’t respect influencers (not going to say names) that make sure to include in their videos that they ‘never went into debt’ to save their face. Because there’s no way to prove that. I believe a lot of influencers came down to earth with this movement because the facade of luxury lifestyle was no longer compatible with their long term goals *Edited for grammar

[@CaitlinPawlowski]

Thankyou for sharing your two cents xx

[@akong331]

Having children changed me for the better. Can’t speak for others. ❤

[@SMR218]

Also like someone else mentioned, it’s hitting the plateau with shopping. When overspending the return of satisfaction diminishes more and more it looses its shine. You are not able get get joy anymore like you did at the beginning. Then comes “the void “. The more you indulge the more this will happen. I compare to going to an ice cream shop and eating lots of ice cream often. It’ll make you physically sick. Would you look forward to it? Is it still special? Not anymore. Now it makes you sick. Stop when you have a small collection and you’ll always enjoy it.

[@elischubert8833]

Hi Caitlin. I agree with you. The panini 😅changed a lot of on what to believe and what is real. Everybody has their own believe system or want to change it. Call it life experience, maturity, journey or awakening. Excelent video, Caitlin

[@bini5576]

Finally a balanced commentary on this topic. The judgment and mockery of some - the comments! - was unbearable and I used it to adjust my subscriptions. It's not about authenticity at all, but about the fact that these buying habits are really gaga (and I explicitly include myself in this).

[@2FrenchiesItsCrazyAllTheTime]

Thank you for your compassionate treatment of these influencers. I don’t follow them, but it is interesting that these big names are contemplating the meaning behind this striving and these things. It’s fascinating! I welcome it even if it is inauthentic. I’ll take this ‘inauthenticity’ over hoarding inauthenticity! It’s nicer overall!

[@kat_thefruitbat]

I think another reason, at least for social media influencers, is that not so many people can relate to them anymore. And I think this is due to all the reasons you said. Basically, more and more people are majorly re-evaluating their priorities and no longer want to watch these luxury influencers because people are realizing their actions are a bad influence and do not align with people’s values. I mean, I found your channel immediately AFTER you quit luxury brands (I have never bought or wanted to buy luxury brands, but still). It actually reminds me of the thing that’s going on with celebrities nowadays- they’re desperately trying to become more relatable to their fans. I’m not saying this reasoning applies to everyone, but I think it could be an underlying factor that has led to people (particularly influencers) quitting luxury brands. As for the influencers you’ve mentioned, I am only subscribed to Ana Bey, and I do really like her and think she’s being genuine about the ways she is changing as a person; however, in a recent video I watched from her, she was mentioning that she has her own line of clothing now, and I was shocked when I looked at the price of her pieces! 🙃 If they’re ethically and sustainably produced, then the price is worth it, but I haven’t checked to see if this is the case or not. I don’t think she has poor intentions with creating this expensive line of clothing. Rather, I just think it demonstrates that there is still some apparent disconnect and it might take some time for her (and others) to fully ground themselves.

[@ah5721]

she's says midrange , and to most of us its really high end prices .. I sew and those garments are the simplest cuts and styles to produce. I could make the linen pieces for 1/2 of the price one in a day if I had a work table and 3 different machines set up to do certain stitches around also keeping a home eating and spending time with the kids after school . I'd hope for that price they are ethically produced so people have a living wage making them !

[@kat_thefruitbat]

@@ah5721 Did Ana really say her clothing line is “midrange”? 😂 I just checked and did the math- the cost of one cotton shirt dress ($384.96) is equal to one week’s pay for a full-time employee (36.84 hours) earning minimum wage in my state ($10.45 per hour)….And that wouldn’t be their actual take home pay because I haven’t even subtracted any income taxes!! 🙈 It once again shows how out of touch wealthy people can often be. HOWEVER, good news is that it does look like the cost is actually warranted!…Her website has the following statement: “A thoughtful curation of classic and sophisticated styles from Anna Bey, inspired by the most cherished pieces from her work with helping women elevate their own wardrobe. Ethically manufactured in a woman-owned facility from high-quality fabrics with fine craftsmanship. Made in the European Union.” This is missing any mention of fair or living wages, so I checked the FAQ section, which goes on to say: “Anna ensured that her manufacturing was performed with ethically-sourced materials in a clean, fair-wage facility that has passed European Union inspection standards. This facility is woman-owned.” This is really good, and I’m so happy to see this! 👏 However, I’m not seeing anything about sustainability when it comes to things like material sourcing and dyeing, nor who is auditing these production facilities. I will say this….especially in this day and age, whenever it comes to new businesses, we need to seriously ask “is it really needed?”….because MORE production means more extraction, development, pollution, ghg emissions, waste, etc… It also means there are people who might lose their job, get laid off, or have their hours cut if the business shuts down or production slows. As for Ana’s clothing line, I do like that she has a limited selection of products in wearable silhouettes and colors. They’re not trendy or too niche. Hopefully this, along with the higher price, will prevent waste and discourage overconsumption. But once again, I have to ask, “is it really needed?”….and my answer is “no, it’s not”. More people should pick up sewing! I actually started this year and am currently working on sewing a garment for myself (first time!) after having sewed several different items as gifts for other people. I love how the process can be as slow as I want it to be, and I can completely customize the fit + look. ☺️ The sewing pattern is a pretty simple design, but I’m making it more interesting by adding a form of fabric manipulation (fluted pleats) that I learned from a book of couture techniques! 😻

[@VBoo459]

I completely get you Caitlin and I agree that nothing is wrong with people having these realisations. In the end, people will nitpick at others that choose differently because it feels judgemental to them. People who can't find the feeling they're chasing, will nitpick at you for looking for that feeling and selling your bags, those who can't have children will nitpick at Niki for choosing to not carry an inconvenient birkin whilst carrying her child (yep, I saw this type of comment, sad for both parties) and those who look for social status will feel judged and offended that you seem 'above' chasing that status. In the end, let everyone live. Being an influencer isn't easy I'm sure, however its the road chosen. At the same time, some of these influencers are not authentic, and time will bring them to light.

[@sanja1316]

Hi Caitlin❤ I noticed a big positive change, you and your channel after the big scandal with Balenciaga. You made a video about it and I really liked the direction you were going. Greetings from Croatia.