Why Car Dealerships STILL REFUSE To LOWER PRICES

[@qshrek]

Salesman wanted $110k for a Grand Cherokee? I said sure, give me $85k for my 2019 Wrangler. Guy said I was crazy, I told him he started it

[@oilfieldsatdiver8425]

😂😂😂😂😂 awesome

[@rowdybroomstick6394]

Truth 👍

[@JBM425]

Bazinga! ✅

[@JesusTheKing777]

Yes!!! I needed this comment. Nice! 👌

[@Amt_guy-vy7ly]

Perfect comeback with the cherry on top!🫡😎💪🏾🤣

[@monty8996]

The number one reason for dealers not lowering prices as much as some people expect is they're simply not hurting enough yet.

[@caribbeanbound8357]

from what i read, car prices are still rising. When I looked recently, all this years coming models were more expensive than last years high prices.

[@TheBodrey]

The auto makers still have deep pockets, even if they're suffering big losses in the short run. That said, something has to give because most people can't afford to pay $50K+ for a new vehicle.

[@bpach8919]

Well just end up bailing them out again I bet

[@jasongaudreau2075]

@@bpach8919this is exactly why they won’t budge. History shows there is zero backlash for failure, the government will make sure the execs get their pay!!! Look deeper into the “bailouts”, and you’ll see quarterly/yearly bonuses to the management stay the same, while low end workers lost their jobs why fear what doesn’t harm? That said….pressure is building. It’s sept 2024….the month that the 2025MY arrives at dealerships. I bought a 2024 f150 last week with a sticker of $57k for $44k with a free line-x bedliner. About the same price as a pro4x Nissan frontier. But, I got an f150 5.0 fx4 for that same money. They had like 12 on the lot, of just the stx trim level alone!!!

[@DblONo7]

​@@bpach8919 🤦🏾‍♂️..please don't jinx it.

[@josephvalo]

If they dont want to lower the prices on the vehicles... Then let them rust to pieces... Its not our fault they are so damn greedy.....

[@jamiecollins228]

Or dealership is busy selling new and used vehicles high dallor

[@OIllllO]

@josephvalo Yeah the government will just bail them out with your tax money again. Don't forget many of the people that make the laws are very well invested in the US automobile industry. They wouldn't want to lose money out of their 401Ks

[@turkovich530]

100

[@JohnS-il1dr]

​@@jamiecollins228or maybe getting a loss writeoff for each unit.

[@gtrance3567]

Yes that’s the solution but some are freaking out because the can’t get a Denali for 30k.

[@cniht]

They have done a survey and it's extremely well documented. Over 75% of buyers want a car UNDER 25K. Nothing is priced to what the market wants to pay, or really 'can' pay.

[@brentmiller1607]

Ever hear the phrase, "You will own nothing and be happy"? Between insurance rates and interest rates, fewer people will own homes either. Billionaire investors will own everything.

[@mattrandall1808]

I have no idea who is buying these things right now

[@davidwilliams4498]

Reality is with greedflation many can't afford even 20k for a year old new car.

[@vincentsnow8436]

@@mattrandall1808 guys in their 50s and 60s that think they have it made because they think they have 200 k in home equity - they buy these overpriced vehicles as a lifestyle statement. I Can’t wait for the economy to implode.

[@brucerosner3547]

The reality as apposed to your imagination is that there are plenty of buyers -- auto sales are up almost 6% in August compared to 2023.

[@BasedF-15Pilot]

They can refuse to lower prices all they want. I'll continue to not buy.

[@rawilliams5881]

My not buying game is getting pretty strong.

[@stendecstretcher5678]

spot on.

[@rogermendez7266]

Holding back for a few years now

[@Gabe-kv2zs]

Driving a 2006 myself...she's probably got 2-3 more in the tank if need be.

[@kathrineculver696]

Driving a 2001 myself and she's still got 5-7 left.

[@J.a.v.i]

Most consumers don't want vehicles above $40K. Manufacturers just need to build the best $20K, $30K and $40K car, SUV and Pickup truck they can make, and their sales volume will be high.

[@londontaxifilms7313]

Yup. I’d love a 20 grand truck!

[@fs_dave]

@@londontaxifilms7313 Hell, I'd settle for a 40k truck.

[@KNIGHTOFELEMIA-i7i]

Over priced with piss poor build quality should be a crime.

[@BrianMeegan-k3e]

@@KNIGHTOFELEMIA-i7i Buy a Toyota. Problem solved.

[@BookerTJohnson]

​@@BrianMeegan-k3e yeah and get complete engine failure. Have you seen the new toyotas or do you live under a rock😂😂😂

[@alexandersnow1963]

@@BookerTJohnsonpeople live too much in the past.

[@paullilly-b5o]

@@alexandersnow1963 yeah. Cars went headfirst off the deep end after the 90s. All the new cars are garbage quality for the price today.

[@jsaction33]

​@@paullilly-b5oYou can blame the government for most of that. I'm not sure about the automotive industry but I work in industrial equipment and we could probably cut our prices in half if only a few regulations went away.

[@andrewthompson5728]

The manufacturers have sent production outside the USA and Canada to save money, yet the prices still go up.

[@maevethefox5912]

That's what gets me. We cut taxes on these people "to encourage them to invest in jobs" and then they just take the money and move a factory to Mexico anyway

[@andrewthompson5728]

@@maevethefox5912 The Government should demand a complete refund to paid paid within one year or face 1000% tariff charges forever.

[@Wahinies]

This is why we need to open up the market to the chinese EVs because domestic vehicles are not even made domestically.

[@Actheman1978]

@@maevethefox5912no, we let unions hold companies hostage and demand higher and higher wages until the companies move manufacturing to Mexico. You can pay a factory guy in Mexico $6.00/hr or an American $38.00 hr. It’s going to keep happening.

[@richardbullwood5941]

We have to stick to our guns. If you're going to go out and pay six figures for a pickup truck, then you're going to turn around and pay $30 for a cheeseburger at mcdonalds. This has got to f****** stop

[@BigD751]

I don't think a lot of people who watch this channel understand economics

[@murrayterry834]

many more do know though. Marginal utility and diminishing returns have been discovered. price discovery has been found by the consumer.

[@ds-zs8zo]

In order to stop this crap…vote right!

[@Michael_M991]

Agree 100% it's gotten stupidly out of control now.

[@caribbeanbound8357]

that's what happens when fast food workers want $20hr standard pay and the automotive line workers are getting over $40 per hr with insane benefits.

[@Cjtmoroney]

In the history of the car market, dealers have told customers who are upside down in their loans that there is nothing they can do, this is the best offer they can give us. Now it’s our turn. Dealers are upside down in their new AND used inventory. Sorry guys, there’s nothing we can do about your past decisions - this is our best offer. Take it or leave it, this your fault.

[@dylantyt6654]

Definitely since 2020 Trucks are out of anyone price range even good savers with good income.

[@SHADOWBLACKs650]

Jeep Wranglers have $2,000 off sticker prices, totally meaningless on a $70,000 Wrangler...

[@Valueshooter]

yup, i say even 20k is not enough.

[@DJjakedrake]

Jeep upped the option price for an automatic transmission from $2500 to $4500....

[@jimmykelly2809]

70.000$ wrangler…… that is insane

[@rogerm3708]

A few Jeep dealers have marked down as much as 15% from MSRP on select models and those vehicles still aren't moving. I believe another 10% is needed now to be inline with what consumers can afford

[@Chief_5]

Just found a Sahara for $51k I’m offering $45k out the door we will see what happens. 🤞

[@dont.ripfuller6587]

😂 Lamborghini used to be a 100k car. These junk pick ups should be around 30k new.

[@3percentproject687]

Walked onto a dealer - laughed at the prices. No way I am going to pay those prices. I would rather buy an older car cash. Sucks because I want a new truck...but I also am not a fool.

[@asadianbelifont3875]

Smart man. I don't really "need" a new truck, but I'm at the time in my life where I would like a new truck and willing to pay for it. They had a 10% markup on Mavericks, and I am not a dumb ass to spend $70k+ on an instantly depreciating liability, so when they showed me they had no intention of budging on anything I walked as well. I don't even give a shit I'll ride it out with no truck for the rest of my life if I need to lol

[@3percentproject687]

@asadianbelifont3875 same here. Moving to the countryside and could use a truck. . . But no way am I financing something with these interest rates and prices.

[@novadhd]

As long as demand for trucks is high prices will be too. Just buy a minivan lol

[@Oldschoolrules123]

I sometimes go early on a Sunday morning to the Ford, Chevy, Dodge places on a Sunday morning and laugh. My 2012 85 thousand mile Ram will last me for life as I only drive a thousand miles a year or less now being retired.

[@TheBodrey]

@@3percentproject687 Smart move. I'm still amazed that some people are willing to fork out that kind of money just to have a new truck. Prices aren't budging. So, SOMEBODY must still be willing to pay these crazy prices.

[@halbrookins3232]

Well articulated. One of the basic laws of business, "When you are out of cash, you are out of business."

[@Tacoeaterboom]

That’s how pricing got to the point it’s at. With 1/3 the inventory, dealers have to make 3x more per sale to stay level.

[@tomhotel]

I watch these videos.. but I do not think "well articulated" for any of them. 😂

[@bernie6355]

I went to a Chevy dealer here in southern Ontario Canada. I was the only one there. A salesman approached me and we started discussing about some vehicles. I asked if they are willingto negotiate on prices. He said no. So I drove off.

[@Valueshooter]

they are stilling living in LA LA land.

[@brettloo7588]

good choice

[@EgGu-l9y]

You won't regret it, the quality of today's Chevys is craptastic.

[@kjhnsn7296]

Let him sit around for a while. Soon his stomach will start rumbling.😂😂😂

[@shawnmason5290]

The Dealer principal and the general managers stomachs need to rumble.

[@isaacw7479]

It's so much cheaper to just replace my truck's entire drivetrain, suspension, and have it repainted than getting a newer model. It may sound expensive, but it's still $40,000 cheaper than a new model truck.

[@johnhudson3095]

exactly.

[@BigBadJohnDiesel]

What gets me pissed, is that a new truck is very difficult for the average consumer, to obtain! These manufacturers have abandoned their core customers!

[@christianmillhollon4481]

What we need to do is have trump strip all of these car corporations of their Patents and whomever can build these vehicles the best and the cheapest will win and everyone wins

[@emt56399]

Instead of a communist solution, Why don't we try actual price discovery.

[@christianmillhollon4481]

@@emt56399 what's communist is have corporations controlled by the government through patents and preventing a free market where the people control the price and not a small group of corrupt people, no one believes your lies anymore guy lol

[@christianmillhollon4481]

@@emt56399 is elon musk price discovery lol

[@christianmillhollon4481]

@@emt56399 price discovery is failing guy

[@theboz8161]

If one car manufacturer, just one, had produced good, budget, cars during these hard economic times; they would have made customers for life. But none did.

[@Dave19812506]

In fact the CEOs of those companys consistently were coming up with schemes to keep prices over inflated.

[@richardpate4732]

Just because you drop a price 15,000 dollars doesn't mean I can make a 700 dollar a month payment plus the massive increase in auto insurance for the life of the loan. I'll have to keep what I got. I'm priced out.

[@AJourneyOfYourSoul]

I’m priced out too, you aren’t alone.

[@asadianbelifont3875]

These trucks are $30k overpriced

[@eliteskeptic5487]

And stuff doesn’t and won’t last as long.

[@GrimmReaper1721]

I got a 2006 Saturn ion with 228,000 miles I'm nursing along, trying to keep from having to purchase another vehicle. When I do have to buy another car, it will be another used vehicle because i cant afford anything else, all thanks to Bidenomics!!!

[@ordrdchaos]

Definitely priced out of life for the majority of people.

[@JohnSmith-oj9gw]

Average U.S. income is about 38k, financial planners recommend not spending more than 6 months salary on a car. There are no new 19k cars therefore a new car isn't an option for your average person. Frugal individuals are simply unwilling to spend above a certain amount on a car even if they can. I personally can't imagine spending more than about 50K on a truck It's not that I can't afford more I just think it's not reasonable.

[@wty1313]

They are going to overshoot. By the time they realize they need to cut prices, it will be too late to save revenue. They are likely hoping the upcoming interest rate cut by the Fed will lead to a flood of buyers to the showroom, not realizing the initial price is the THE problem - not the financing.

[@lot2196]

Yes, buyers will flock to dealers when the rates drop.

[@philathomas]

.25% will not put a dent in the cost to the consumer to finance. At base prices, even a 0% finance plan is still too much. It’s odd to a degree, the world outside of the US are building and setting base prices of.p vehicles to be affordable aka attainable by most people. High margins will be the death of the car industry.

[@kjhnsn7296]

I'm convinced most buyers are financially stupid. The dealer will play the month pmt game and spread the cost out over 8yrs. The idiots will bite not realizing they will be paying EVEN MORE!!!😂😂😂

[@wty1313]

@@philathomas Yes. an interest rate cut, as small as it will likely be, WILL bring SOME people in - the ones that can't do the math and think they're getting a bargain. Most people, even after "finance talk," will realize it's STILL not affordable. Part of the problem is Stellantis wants to go "upscale" where margins replace volume, but their vehicles/trucks aren't viewed as upscale by most of the market.

[@philathomas]

@@kjhnsn7296 Stupid is harsh, foolish yes, ignorant likely. Really this is not a new situation, it’s just playing out on very large and publicized scale. There are maybe 3 generations of folks who are simply taking risks they do no fully comprehend, too much media is filling their heads with the idea “ I have to have this vehicle “ I want it because my entire life is identified by this and I’m willing to risk….no cripple my financial posture to buy that 50,60,70,80,90, 100k car just so I can drive it down the road and have everyone admire me/the car. Who cares if I have to work two jobs, live a dumpy place, to live off ramen and what ever else I can scrounge. It’s worth it, I have my car, I have my identity , oh I lost one of my jobs, here comes the repo man. Sad sad tale many are aware of.

[@amadorklan]

That's FKN crazy🤯. I just purchased an acre of land for $34k and a manufactured home for $119k. Damn fools that buy trucks at that price.

[@Dave19812506]

34k for an acer is robbery as well homie

[@BearcatThunder]

@@Dave19812506eh, depends on location.

[@paullilly-b5o]

@@amadorklan 34k for an acre? You live next to a casino in Vegas or what? Did you buy the presidential rose garden?

[@amadorklan]

@paullilly-b5o Unfortunately, I'm in Kalifornia. My point is, that I purchased a home and land for the price of these stupid trucks.

[@paullilly-b5o]

@@amadorklan Yeah that makes more sense now. It's sad when a Cali home and land is cheaper. I've seen f150s marke $138k MSRP.

[@mic-drop-74]

This shows the Big Dealerships have tons of FU money. They will crush these trucks before they under sell to you.

[@DonnielSeymour]

F them back DON'T spend money there, let them go under 😮

[@technical19d34]

Yep they will push them off container ships in into the sea and make an insurance claim before they ever.come down much more. F them.

[@ricardolarios2518]

All for the government to bail them out again with our money ​@@DonnielSeymour

[@crlaw75]

Which is a shame, since they don't want to give the customer a discount.

[@jasonweishaupt1828]

They’ll probably give them away to illegals and the government will pick up the tab. 😂

[@jsouth489]

as someone that works for a large german automotive manufacturer we just sold our entire loan business to wells fargo because our profit margins were so extremely low it didnt make sense for us to keep it especially with no cars selling. 12 months ago we were down to a .3% profit margin..... you read that right.

[@williamdozier5190]

Not a car or truck worth more than 45K OTD, Until the prices get below 40K they will rot on the lots and the dealers will go bankrupt, Should have happened 20 years ago

[@eliteskeptic5487]

Should have never bailed them out!

[@vincentsnow8436]

@@eliteskeptic5487 they’ll get another bailout so the execs can cash out.

[@ronclements2002]

Amen and no bailout either

[@adamwilson301]

Little bit of an exaggeration. Plenty worth 45k.

[@frederickclause2694]

They don't make trucks any more. They make luxury cars that look like trucks.

[@wwz1011]

Some dealers HAVE figured it out. I bought a 2024 F150 Lariat the end of July. I cast a wide net, any dealer within six hour drive of me. Sure enough, the best deal was five hours away (one way). Paid $13,000 under MSRP, so surely the dealer took a loss. But lose some now, or lose more later. Some of that savings came from Ford through incentives. Most came out of the dealer. All negotiations were via email or text, Cash deal, so no profit on financing. I think by October or November, the deals will even get better since they still have 2023s on the lot. About 2/3 of the dealers I contacted were still in Lala land. Dealer add ons, ridiculous charges. I told them I was not going to pay for any add ons and expected a discount.

[@donjohnson5123]

Nah. You drove off with a depreciation of likely $45,000. Put that in your pipe and smoke it.

[@boningousa4390]

​@@donjohnson5123 if he can pay cash he is rich enough to afford it. 13k of msrp is not too bad.

[@SchwartzSchnee]

@@donjohnson5123 That's 95% of the price of the Truck(if his -13k is to be believed) so unlikely.

[@fredm6421]

Not making a sale is 0 dollars, making a discounted sale is more than zero

[@begelston]

Even worse. Not making a sale costs the money to hold that vehicle another month.

[@iowahank1]

It might be a negative number but next month the number goes even lower.

[@michaelelliott2946]

Greed = Broke!

[@bsmiddy236]

Old Saying- A Fast Nickel is Better than a Slow Dime!

[@philathomas]

@@bsmiddy236 Wow, I have to say that really sums up the mess this industry is in, instead of building more affordable cars that they can sell a lot of, we will build less or just eliminate them, and we will just build more of the more cars that could be made to be affordable, but we need to make more money so we will add as much as we can get away in trims and features that nobody needs. Seems to have worked for a few years, but as has been stated numerous times here and other media outlets repos are up and will continue to grow.

[@TahoeKing]

Excatly one year ago, I went to a Ford dealership in Oakville, Canada. I was interested in a compact crossover so I was checking all the usual suspects (crv, rav4, sportage) and I had to check Escape. The lot was almost empty... It was like 40 available new cars of all models of Ford. Hybrid was booked for 6 to 9 months. When I asked the sales representative if this delivery time might improve soon, he was so proud replying: this is the new model of cars sales, client books and awaits the car, not the other way around 😂😂😂 now everytime I pass by that dealership, extremely packed by new cars of all Ford models, I remember that comment and grin... How times change!

[@antrena490]

The dealers and manufacturers are playing a dangerous game of who will blink first

[@oilfieldsatdiver8425]

China will buy them up when they go bankrupt

[@tikihutdweller5944]

Without enough money to buy a vehicle like that, I'm never going to blink.

[@antrena490]

@@tikihutdweller5944 lol, they are playing it with each other

[@why6212]

They want the dealers to go out of business. Then they can do direct online sales like they see Tesla do. The manufacturers want to cut out the middle man, can't say I blame them.

[@vincentsnow8436]

@@why6212 hadn’t considered that. It makes sense.

[@DinoTamer23]

100k for a pickup truck is bonkers 😂

[@BrianMeegan-k3e]

@@DinoTamer23 Just like $10 for a coffee is ridiculous.

[@brettloo7588]

I feel no sympathy for these dealers. They made the box they are stuck in. Leveraging lobbying for laws, capitalizing when market was high. now they have to eat the fruits of their work. Here in CA (Bay Area) we have the worst dealers imaginable. They stuffed to the gills with cars.

[@joelgrosschmidt5507]

My brother lives in your area, and I live in Alberta Canada. We both like the VW golf R. Here in Alberta I can get one for 50k cdn, in the Bay Area they are still asking 60k usd lmao

[@SSJGhost_Wolf]

​@@joelgrosschmidt5507 That's insane

[@delphi-moochymaker62]

I've been a car guy my entire life. Never been without one since 16 years old. Until the lockdown. I sold my sportscar for good money and learned to live without one. I can't see myself taking on that expense again. I will rent when I need to which is very rarely. Sorry dealerships!

[@joshualewis393]

On point. Dealers are complaining that vehicles prices are driving them not make cars sales, which isnn't totally unreasonable as new vehicle prices are high. But when these same dealers keep adding on BS markups and add ons, those dealers have zero business ethics. Just let those dealers eat the interest prices while those vehicles with markups and add ons sit for months and months. Dealers could make more money by selling these vehicles are MSRP and in volume. It worked WELL before COVID but now they are just greedy and it is showing. There are plenty of other dealers across the US that are selling without markups and with very good discounts but the consumer needs to do their research. We little have the internet in our hands to find these deals.

[@xjdisuehd]

The thing, general populace has lost all care and will actually try to intentionally harm the dealers - financially. The late 2020-mid2022 period of extortion by the dealers hasn't been forgotten. I recently got a call from a RAM dealership in Houston when I wanted to buy a Ram tradesman, was told it would cost $60k, about 10k over MSRP. I skipped. The tradesman was 2022 year, and this was in 2022. The recent call was offering a 2023 tradesman, which had been on their lot since Q3. I offered them the same deal they offered me, $10k under MSRP.

[@kevinperry368]

All new vehicles are priced way too high for what they are. They're all plastic and filled with the very, very cheapest sourced parts. Worked in the automobile industry for 30+ years, hourly and salaried. Been in those meetings where mom and pop machine shops and small factories were destroyed because the manufacturer told them to cut their price to compete against slave labor in China. They force these small factories to make parts only for the manufacturer with promises that the car makers would give them plenty of business for years. When the manufacturer pulled their business for Chinese parts, it decimated hundreds of these small businesses all over the country. Even though that shiny new vehicle looks great, the guts are rotten.

[@brettloo7588]

Quality is job ~13-15... maybe

[@kevinperry368]

@brettloo7588 I was UAW at one of the big 3. One of the departments I worked in made engine and airbag sensors. I was running testers then. We would have a big bin of failed sensors towards the end of the day. Before I could go home, I had to keep running each one until it passed once. So our parts weren't any better than foreign crap towards the end of my career. Our big 3 promise quality. Then, they spend millions of dollars and untold manhours on the latest quality program without actually changing anything but adding layers of non value added paperwork and meetings.

[@eliteskeptic5487]

And full of “features” no one asked for or wanted. I want a simple car that isn’t trading reliability for marginal gas mileage or a sensor I don’t need.

[@raymondreiff8170]

FACTS 🇺🇸👍

[@Oldschoolrules123]

It's amazing how you buy something that comes in this big plastic package but then pay high price for something you buy that is made of plastic.

[@Mike-tj9cq]

I will never NEVER pay $50.000 for a pickup drop all the tech crap

[@bryanspayde5681]

My first truck I bought in 1986. Tax title out the door was 5200 bucks .. new I drove it for 27 years .. that old s15. Got 30 plus mpg .. never a motor or transmission replacement..

[@crlaw75]

My father had a basic '86 GMC S-15 truck for three years. He sold it to a guy he worked with (that guy is now deceased), kept it for many years and then sold for scrap before he passed.

[@erikhenricson9471]

Keeping my ‘06 Ranger forever.

[@dustinryan9671]

​@@erikhenricson9471 that's a FORD F****** RANGER!

[@jimmyamico4713]

I think the way you’ve explained it with the car and truck industry is happening with the real estate market…. The car industry has to realize that it is like a pendulum on a grandfather clock. It’s swings both ways. It’s right when they are overcharging the customers year of the year of the year, but then when the pendulum swings the other way, we’re supposed to feel sorry for them and, almost double the amount of what they’re asking for these hundred plus thousand dollar trucks? There’s an old saying that goes “every dog has their day” and that’s what’s happening to the car industry from what I’m learning from this channel… I can’t imagine what they’re paying for insurance on these vehicles on the lot. They’re just biting themselves and you’re right it’s all from GREED 👺☠️💔

[@matttanner8357]

Honestly, I really hope all these dealers and manufacturers that added markups and adjustments to their vehicles all go out of business. They screwed the consumers and filled their pockets and now karma is coming back to bite them in ass. I pray that the US government doesn't try and bail them out. If this was a small business, it would just go under and that would be that.

[@Jonathonconroy]

When I drove by a local dealership, they have stopped putting the price on the vehicles only the year now makes you wonder.

[@DayTwo-w8n]

I never buy anything, whether its at Walmart or at an auto dealership unless a price is listed. If I don't see a sticker price I move on. No exceptions.

[@DanielFrein-n5r]

@@DayTwo-w8nExactly

[@2steaksandwiches665]

@@DayTwo-w8nsame with Internet “call for price.”

[@GuitarsAndSynths]

this is why I drive my old paid off car

[@DanA-nl5uo]

Yup why I just ordered about $1000 worth of frame parts when my gas tank strap broke. Cheaper to replace the cross members in my 2005 than to buy a new truck.

[@michaelc.ateoate979]

Things are not going to get better brother I think it's a great service that you offer deals under 5 grand. You're a true godsend to those that can't muster a car payment. I know that parents also would rather turn to you for a car for their kids. I would come check out your lot even if things were going really good for me I think people need to understand that you can get a very very good vehicle for 2500 to 5K.

[@tuomasholo]

My god, how much are dealers paying for their floor plan with $100K trucks? They’re just rotting on the lots. Good!

[@squangan]

I am still driving the nice 15 year old truck I bought new. I put the equivalent of a new truck payment or two worth of maintenance into it every year keeping it up good and it’s been nothing but money in the bank for me. Glad I took that route back then and am not forced to be in the new truck market over the last few years. I’ll easily get another 10+ years out of mine at this rate.

[@dustincollins16]

The dealers dont set msrp. The manufacturer is the problem. Until the manufacturer sends out massive rebates then they wont sell. Problem now is if they take 20 grand off that 80 grand truck people still cant afford it. They are all now competing for the 1% of wealthy buyers and pricing out majority of the middle class

[@TangentialShark]

Most of these vehicles are being sold by the dealerships for $10k to 30K over MSRP.

[@jasonweishaupt1828]

How many 1%ers are new car collectors?

[@stickstig851]

Msrp is not the problem it's the dealer mark ups

[@makotosa2]

That $80k vehicle shouldn’t be $80k to begin with

[@BearcatThunder]

Also really hurts the manufacturers want to load each new vehicle with huge touchscreen displays, heated seats/mirrors/steering wheel, and all other sorts of stupid gadgets that drive up the price.

[@maddstaxx]

im not paying 50$ at fast food for 3 people and im not paying 6 figures for any vehicle. give me ramen and i keep my 10-year-old Camry. these crazy prices have me saving more money than ever.

[@saturnotaku]

My last new-car purchase was during the peak times, but the dealer not only gave a nice discount off MSRP, they also didn't pack it with any add-ons like every other store in the area. Today, when I've taken my vehicle to that same location for service, the sales side remains consistent. Other dealers selling the same brand? Not so much. I took my wife's car to a different location for service on a Friday afternoon and over the course of a bit more than an hour, I saw just one customer come in for sales.

[@Mike-bi7kb]

I had the same experience last year when I purchased my new vehicle from the dealership I purchased it from. And see the same thing today at that dealership, when I go in for service. There are other dealerships closer to me that I tried, that wanted dealer adjustments, add ons, etc., and I drive by them frequently, and I see the same cars on their lot, that were there last year when I was in the market.

[@stevekamitsis1327]

You are spot on about these dealers, they want manufacturers to provide the discounts, and they continue to add fees out the kazoo, these are entirely different times, and I feel that they can just keep stacking the vehicle, I'll keep my old vehicle.

[@alordswatchman]

Let them eat truck instead of duck. Overpriced plastic mostly imported junk.

[@ButterflyBree]

These dealerships deserve to go out of business!! Corporate greed is absolutely wild and going to be the demise of some companies. 😮😮🤯🤯

[@kingchan1379]

They looking for another government bail out

[@theien5929]

A. Big part of the high pricing in the trucks is that the manufacturers are trying to overcome HUGH losses in their EV lines. No one will buy an EV whereas many want a truck

[@Jim-bq5do]

New car dealers are struggling? That breaks my heart.

[@Mark-ph5nh]

where? I do not see it

[@revtimewest]

I know. I drive by those overflowing car lots and have a good laugh.

[@micahrowe]

I went to get a Ford Raptor and they had an “R” they were selling for $168,000. Needless to say that was more than I wanted to spend. I bought a 2020 Raptor with 50,000 miles on it for $50,000. Honestly, I’m happy with it. It’s a beautiful truck.

[@BO-mb8rr]

"Let them eat car cake." - Dealerships

[@DonnielSeymour]

💩 I was thinking something else!

[@browaruspierogus2182]

'let me sell you that car with crook loan' - 6 mo later car is repoed

[@tespenkr9924]

Yet, they don't have the money to buy a piece.

[@Richard-b4f8b]

I think that was Marie Antoinette who said that

[@BO-mb8rr]

​@@Richard-b4f8b Marie Car-oinette

[@berrytrl1]

The algo is throwing me lots of vids on this subject and yours are still easily the best.

[@carquestionsanswered]

Thank you for saying that!

[@why6212]

Same!

[@daveharris2884]

I appreciate the information about the car market. I'm going to hold off from purchasing a car for as long as possible. Hopefully I won't need one at all.

[@patrickmichael8655]

50 grand for a truck that’s crazy

[@paulmadkow9143]

I don't think you can even get a work truck for that. What a RIP off.

[@Valueshooter]

haha, you will really love the 123k one.

[@ChevySS1968]

$50k? I wish. How about $80k or even $90k for a nice truck! I'm looking to buy a posh pickup truck, GM or RAM, and they are all close to $100k!!!!! Freakin' insane.....................

[@browaruspierogus2182]

those idiots dont get people have no money

[@mikegraham3040]

And THAT’S a deal?????

[@michaeltipton5500]

When I drive by a dealership and see a sales person out there I roll down the window, point and laugh. I usually get the finger.

[@sloughdog]

when i drive threw the dealerships, I give THEM the finger lol, fkm

[@turquesa_8056]

I was a kid in the 80's and I watched commercials from the 80's for some nostalgia one day. Cars were priced at like $6,000 brand new. I bought a used car back in 2018 for around that much. Now used cars are $15,000 and up. I just can't see myself spending that much for a used car.

[@Oldschoolrules123]

I'm glad that I paid cash in 2012 (26,000) for a pickup truck. I'm 64 and remember buying a low mile Chrysler Cordoba for 2500 in 1990 . What a great buy that was. And today you get someone else's overpriced over used garbage for 15 grand. 😂

[@vahidvahidnia1643]

Another hit from one of the best out there!

[@johntuttle5396]

Brandon, here is one way to look at what I think you are saying. Per the U.S. Census Bureau, the median household income in the United States in 2023 was $80,610. The average selling price for a new "light" vehicle came to around 47,010 in 2023 U.S. dollars. Last year, the most a "median family" in 2023 should have paid for a new car was about $35,000. (Monthly payment $680, 7% APR, 60 month term - data derived from using the "Zebra How much car can I afford? Calculator". - there are many such calculators out there, the results are all almost exactly the same) There is a very obvious pricing problem with what so many people have to pay for a new car versus what they can afford to pay! ( I won't even get into the cost of gas and insurance! 😀)

[@rj-me3fh]

Buying these overpriced vehicles is just the beginning...You still have to register it, insure it and hire a security guard to protect it!

[@matth7448]

I bought a 2022 Hyundai Elantra for $23,000. I’m very happy with it, plus a 10 year warranty

[@whiplash1938]

A major problem right now is there are entirely too many people who will pay what the dealer is asking. No market research, no due diligence and no negotiation. This is what these greedy dealers rely on. As long as there are these folks buying cars and trucks, there will be no relief.

[@p.l.fanning3447]

Some dealerships are holding onto their high prices like a broke drug dealer with one rock left 😂

[@jeremynelson8496]

This is like when you are fishing and haven't caught anything all day but are sure you are going to catch something real soon.

[@BillybobThorton-q7w]

Floorplan mosquitoes having a FEAST 😂😂

[@zaofactor]

Just paid off my Kia last year and gonna pay off my 4runner next month. Sometimes, you gotta realize your blessings.

[@hitsquad2149]

That’s a good feeling. Congrats.

[@bryanspayde5681]

Dude in Ohio 2 years ago paid 50 k. For a charger that had 90 k on it .. he is so upside down! Another repo …

[@smokeydust1918]

Wait. $50k for a charger with 90k miles on it? Say it ain’t so.

[@stevenlochner4619]

Car dealers and I have an understanding. They refuse to lower prices and I refuse to buy.

[@michaeljohnston8417]

In a Nissan dealership today in coastal Alabama I saw zero customers while I was waiting on service.

[@MrBarry7]

Sansing's in Foley? They have a '24 Frontier I'm thinking about buying.

[@michaeljohnston8417]

@@MrBarry7they are the best to deal with. The Frontier is a solid choice

[@vincentsnow8436]

@@MrBarry7 offer them 20 k, economy is about to collapse

[@kw7292]

I’d say that’s because Nissan has a quality problem. Toyota and Honda are sold out.

[@kw7292]

@@vincentsnow8436the stock market is at all time highs, we’re not sinking

[@earlybird015]

I went to the Acura dealership for service on my case and I decided to walk around to see what their inventory is like plus prices. I bought an 2019 Acura RDX A-spec Mar 2019. The prices for a new model was 10-15k more. They had a lot of ZDXs compared to their MDXs, RDXs and their cars, which there was a decent amount of each but it didn’t look like they WEREN’T selling cars. It could be the people driving Acuras are financially doing ok and so is the dealership.

[@rubyvolt]

the car maker gets the MONEY once that dealer takes the car on their floorplan. As you have said, the dealer pays interest on the cost of those cars. Because the dealer has basically taken a loan on those cars which all goes to the maker. The ENTIRE SYSTEM is IMPLODING around us. Commercial real estate is going bust also. PREPARE.

[@daveblairmusic]

I have a 2016 Highlander with 55k that I paid -$28k for in 2018 with about 20k miles. I was considering upgrading but then saw prices were in a different planet than they were just a few years ago. I figured I could up my budget to $50-60k and get a sweet fully loaded luxury-ish vehicle. Not quite. So I will just keep driving the paid off Toyota I already have indefinitely and invest the $50k in the S&P and/or remodel my kitchen. I’ll check back next year to see if prices are less delusional. Lol. When I negotiate a car I would never remotely consider paying anything near MSRP. I usually try to get close to invoice and at times have gotten below invoice.

[@tennekun]

Dealers, you have simply two choices: 1. Either lowring the price and minimize the loss, then servive 2. or, keeping the price and not not selling at all then bankrupt It's so supprising dealers are run by so bad at simple math.

[@OIllllO]

@tennekun You forget the US government will just bail them out with your tax money. Many of the people that run this country are very well invested in the US automobile industry. They won't lose money out of their 401Ks as long as they have your money to stop it..

[@joet1319]

​@OIllllO they'll be busy bailing out the banks that that hold the loans. They going down with us this time.

[@kw7292]

They made bunches of money after Covid, that money is in the bank making over 5% interest. I don’t see car dealers closing anywhere

[@jefferyrader5153]

Tax loss=write offs

[@EvanPearson]

Last Friday, Sept 27th, I spent 2 hours waiting in the showroom of my local Chrysler, Jeep, Ram dealer while getting some services completed on my Pacifica. It was a sunny Friday - they had zero customers and none of the salesmen were working deals with anyone. Sales staff were all standing around with nothing to do. Phones were not ringing at the reception desk in the sales floor area at all. To top it off, every wrangler on the lot had $10-15K off written across each windshield in colorful paint.

[@laqutis]

Cut prices 40%. That would be a good start. Will never happen.

[@donnerblitzen1388]

60% is a great START. Then it will get interesting again.

[@jamesholt5963]

The only Brand New Car I ever bought? I'm 66. Owned 25+ cars. 2009 Hyundai Accent. A Second car purchase for locally getting to work and groceries. Lots of taxes in Canada. The usual late minute nonsense like Nitrogen in the tires. Had to pump those up several times until they stabilized. Why did I buy? The financed monthly payment was less than what it took to maintain my 420,000 km Camry. Cost all in? $14,050 CAD. That's south of $11k USD. Still driving it today. 300,000 km. Not adding any oil between changes. Should have bought 10 of them. What now? Spend $80,000 traveling the World of course. Cruise ship seafood is very good. She thinks so as well. :)

[@nickwinn]

MSRP is different than invoice. Invoice is still higher than what dealerships pay for the vehicle. The 5-10% Brandon is talking about is off the invoice, not MSRP. Manufacturers have been padding both the MSRP and Invoice so dealers can make more money. Additionally dealers also get special rebates and incentives for selling certain vehicles, that could be another 1% - 2% under invoice pricing. Dealers can take the L and reduce the prices but then get a W by using it as a tax deduction. I'm not sad about what is happening to dealerships today, they lined up for their pounds of flesh during the pandemic. Those market adjustments helped raise prices in the market and now it's coming back to bite them in the ass. The sooner we can get rid of the dealerships, we might be able to get rid of the laws mandating consumers use dealerships instead of going direct to the manufacturer. Dealers are mostly like useless middle management, they don't do anything while taking money out of your pocket. Consumers need to be enabled to cut out the middle management and save money.

[@meltondaniels2825]

And when something goes wrong with your vehicle? Who u gonna call the manufacturer?? lol right

[@ThreeBoysFishing]

Spot on the car manufacturers and dealers still think they’re on the yellow brick road. As for the people that are still paying these prices have to start doing some research like watching you or car edge anything that would help them. Do your maintenance and upkeep and wait it’s coming. Look forward to the next update 👍🏻

[@MarjanKaykavoosi]

I got my first Toyota pickup truck new in 1987 for 8K and I would never pay 100k for anything right now, especially Dodge or Ford or GM. Also I would never want to buy a EV car also 💙💙🙏🏽🇺🇸

[@BearcatThunder]

8k in 1987 would be 22,000. You can barely find a good used truck for the price. Hell 2012 tacomas go for over that price…

[@MarjanKaykavoosi]

@@BearcatThunder exactly 🙏🏽💯💯 and they are not as reliable on the new ones

[@Lakeman3211]

I’m rebuilding my 1989 Chevy K2500, that’s what I’m going to use as my daily driver!

[@charleneandrew1608]

I believe that there is over a million never built automobiles that are not and never will be part of the supply side of the supply / demand ratio. That information alone explains a bit of why prices are being held high. It's a bit of a battle of patience and dealers know that they hold the cards. The dealers, lenders and investors understand that eventually people will accept the new prices and cave. We the people should simply hold out as long as possible. Holding out is the only way to curb the demand side and possibly get prices lower.

[@NrthrnKnght]

buy old and fix up....wayyyyy lower cost..my 91 chevy is a beast and can go anywhere these new trucks can go...plus mine is steel...one bump and their plastic bumpers are all over the road

[@jdmichal]

The manufacturers not manufacturing cars is the same problem that's discussed in the video, just one step up the chain. Sure, forcing supply down maybe let's them charge more per vehicle. But there's a limit to how far that can be pushed. And at some point, the math stops working and it would make them more money to increase volume, even if the price decreases. The manufacturers will eventually feel the same pressure that the dealerships are. And they will be even more hesitant than the dealers to give up their margins.

[@jim-zx7gz]

I remember a movie called Fargo a few years ago...A new car dealer in financial trouble......think it might have been a true story

[@charlestoddsullivanforpres6628]

It would appear that some outside influence is telling the automakers to not come down on prices even more, given this environment.

[@dwhite6213]

real estate is also crazy. I live in a neighborhood where the average house is around $420000. Someone is trying to flip a house for $599,900.

[@ppumpkin3282]

I received an email offer for the purchase of a new Honda Pilot EX-L for a $1,313 a month payment on a 36 month loan (based on a $6,000 trade in). I don't know if that includes sales taxes, down payment, etc - but I've never paid more that $400 a month for a new car in my life, including my last Honda Pilot. Prices are just too outragous, not to mention 7% sales tax in my state. Also high repair and maintenace cost. Also in my state they have personal property tax which is about $1,000 a year on $50,000 care. My plan is to downside to an economy car that's cheaper for tax and to maintain. I'm fortunately enough to be able to pay $100,000 for a new car, but I just don't think it's worth it.

[@NrthrnKnght]

never pay that much for a car...ever

[@ppumpkin3282]

Same thing for me. I live in Ct. I think I'll keep my 2012 Honda Pilot. Next time, I'll buy a car that doesn't require a timing belt at 100,000. It adds at least $2,000 to the cost of a car. Get a car with a timing chain or maybe a EV that requires no timing chain.

[@ulical]

Last year, I bought a new "used" car (only had 1200 miles) from a private seller. The reason I did it is because it was the exact make/model I was looking for and I saved around 15 percent from the dealer's price. At the same time, I have two other vehicles that are 21 and 17 years old. I keep up the maintenance on both of them and everything in them works fine. Personally, unless something changes drastically and car manufacturers come to their senses, I think that's the future. Spending $500-700 to fix an issue on a car that you already own outright is much cheaper than going into hock to buy more car than you actually need.

[@4mrevans]

It's just like the big bailout, see how many stores close and inventory paraded away from lots

[@reddymon]

You make it sound like there is no easy way forward for car dealerships. Good. If those greedy jerks go under and lose their ill gotten gains I will not be shedding any tears for them.

[@tom4342]

The used market is still crazy high

[@DanielFrein-n5r]

That’s because the new car prices are stupid.

[@Wahinies]

​@@DanielFrein-n5rwhich means high demand naturally prices will rise.

[@wizzle0979]

Trucks and most cars are overpriced at least 20k over what they should be. A ram 3500 display should at most cost 45k brand new top of the line. That’s where the car market should go.

[@larueskee]

Its been well over a year that the inventory has been sitting. No excuse for not lowering prices. They are going to lose more the lponger they hold on.

[@rawilliams5881]

The strategy won't scale: next year they will be force fed the next year's models and where will they put them? I'm in the market for a cute little mini truck, no bells and whistles. Nothing has been available for years.

[@robertavila8165]

In the final analysis these trucks are macho vanity purchases. They are not worth it and actually hurts the families of the buyers by taking the resouces the families need.

[@pappagrumpy6210]

So can you break down cost of these vehicles. Like a 100k truck. Start from 100k and go down to what dealers are paying. Please. It’s scary now to go to a dealer, it’s like being attack by hungry vampires.

[@nikto-ky4kx]

Why not build a basic two door truck with a six foot bed without all the BS extras?

[@DonnielSeymour]

Eight foot

[@DigitalWitness77]

No BS, no Profit.

[@happywrenching333]

​@@DonnielSeymourexactly 6ft are useless

[@rawilliams5881]

@@DonnielSeymour Yes, to carry a few sheets of plywood or MDF.

[@vap0rland]

You mean the Toyota Hilux?

[@Kawika997]

The profit margin is higher on higher trim levels. That’s why they will sit on them until some sucker will buy them. Base model f150 has about a 5200 dollar profit margin but you step up to their highest end platinum model there is a 17200 dollar margin. So they will sit there until a high end buyer comes in.

[@josephda360]

If i was a car salesman now, I will definitely find a lucrative side hussle. 2008 again for the car industry

[@kclefthanded427]

If the manufacturer only sells trucks and SUVs that nobody wants, I'd look for another job

[@NrthrnKnght]

door dash LOL

[@chrisrstt]

No only are the trucks high priced but the interest rates are crazy high too. Just bought a new 2024 RST WITH A 9.9 rate! With a 760 credit. Unreal!!! A high rate with a high upfront cost is insane

[@waltersiwicki]

I noticed in my area in N.Y that dealers are advertising vehicles for low payments. With taxes tiles and fees down. The kicker is rebates are to the dealer. So that’s how they are keeping the profits. So now they are keeping the rebates

[@vinh1360]

Not only are prices outrageous but while attempting to search for a new or used truck I’ve been getting a bunch of the dealer “add ons” that end up adding another $3k on top of the price. I told those dealers they can keep the truck and hold on to what I have until prices come down.