Why Companies Spend Millions Changing their Logos

[@Dragonten312]

I have to start a graphic design agency

[@sketchymedia]

There’s no better time than the present!

[@aerialwarfare]

Are you yet looking for designers?

[@tomveijmeren]

Keep this up and you’ll end up big. I watch a lot of these kind of channels and you’re quality is up there with the biggest. Ease of the photo / glare transitions though :) you don’t need it.

[@sketchymedia]

Thanks so much, I appreciate that and the feedback. Agreed on those transitions 100% 🙌🏻

[@mustafakhaled92]

keep it up with these videos at this level of information and edit man, great work

[@sketchymedia]

Appreciate that, it’s a lot of work so I’m glad you found value - keeps my energy up to do more!

[@walloheen6690]

This has definitely been said before, but the visuals and fast-paced script make this video seem like it came from a million-sub KZbin channel! Great work!

[@sketchymedia]

Thanks dude. Appreciate the feedback. It’s defiantly not easy to dial in but worth it for feedback like this 🙏🏻

[@z3nk1n47]

this is so well made ! looking forward to more content from you

[@sketchymedia]

Thanks so much for watching and commenting - I appreciate it. Yes, there’s more to come.. I made a few more before launching this time 😅

[@SigmaQuotesForRealSigmas]

How can you edit so well? Wow. You need like 50 times more subs.

[@sketchymedia]

I’m hoping we get there. Thanks for watching - glad you thought it was good 👍🏻

[@johndray4135]

Looks like a great video, finally another channel to watch. Subscribed mate.

[@sketchymedia]

Thanks John, great to have you here

[@lilsneady]

This is actually a super good video! Keep it up!

[@sketchymedia]

Thanks a ton! Appreciate you taking watching

[@DarkRiderHyper]

I thought this video would be from a person with 500k or a million sub channel. But I was WAY off, this is good video. ❤

[@sketchymedia]

Thanks for watching and your kind words, appreciate it!

[@stefanbumbaugh793]

This has such great editing i cant believe you only have 1k subs

[@sketchymedia]

Thanks Stefan, appreciate you watching!

[@adenanonthysene]

you gonna blow up bro, keep at it!

[@sketchymedia]

I appreciate that, and hope so!

[@logicmaster756]

such a high quality video needs more views i subscribed

[@sketchymedia]

Thank you so much! Appreciate it

[@logicmaster756]

np@@sketchymedia

[@teameemoses3115]

Good video. The video was enlightening about why companies rebrand and the positive & negative sides of it.

[@sketchymedia]

Thanks for watching!

[@ΒροχήΒροχή]

Underrated video

[@sketchymedia]

Thanks man appreciate you watching and commenting

[@Col_Crunch]

Great video! I did notice some pretty extreme autofocusing issues on the talking head shots. Since you aren't moving it might be a good idea to turn off autofocus and just manually focus if possible (if filming on a DSLR/MILC)

[@sketchymedia]

Yes, very much a pain. New camera and focus modes have fixed this though thankfully!

[@danielmalinen6337]

I remember when many publicly funded broadcasting companies started doing the same thing in the 2010s and renewed their brand and image once a year. In the end, the countries were forced to intervene in the operations of their own broadcasting companies because large amounts of public money were spent on these brand and image reforms. So I could believe that at some point the shareholders will start interfering with the brand and image reforms of private companies in the same way so that these reforms don't burn companies' money too much.

[@sketchymedia]

Can’t disagree with that. BBC have done a lot of expensive rebranding, most companies should only do it in certain circumstances, and shareholder approval will only follow when that makes sense

[@Connoroh_8]

I thought you would have more subs with this kind of video quality, keep it up!

[@sketchymedia]

Thanks so much. Glad you enjoyed it

[@obamalv]

i watched this, and thought it was from a big youtube channel, but no, less than 800 views and 60 likes. damn. this is worth a subscribe

[@sketchymedia]

Thanks so much for the comment and watching, I appreciate you!

[@obamalv]

​@@sketchymedia no, thank YOU for the amazing video.

[@Herman---]

Wait, how are you not a major channel?? Great video btw!

[@sketchymedia]

Herman, the plan is to hopefully be! Thanks for watching I’m glad you enjoyed the video

[@JohnnieVibes]

The quality of your video vs the number of views is astounding. Seriously in the 99th percentile of video quality.

[@sketchymedia]

Thanks for the kind words Johnnie, I appreciate the feedback, it’s good motivation to keep going as these videos are tons of effort

[@theboogiewoogiebugleboy6983]

Wondeful editing for such a new channel! Very professional. Personally, my least favourite rebranding has to be when World of Books changed their name to Wob. Doesn't tell you anything about the company and doesn't even roll of the tongue well

[@sketchymedia]

Thanks for the kind words. Also, I completely understand that. That’s a poor choice and ultimately any real diversion from familiarity is too much of a change. Just Like the Twitter / X recent example

[@aniketlimani4853]

Good Job

[@sketchymedia]

Thanks for watching dude

[@visceralbrands5158]

awesome video! I love your glasses, where did you get it?

[@sketchymedia]

Thankyou! These ones are from Ace and Tate

[@Geniusproduction]

This is excellent man, wow.

[@sketchymedia]

Thanks so much! Hopefully the KZbin gods help me spread it 🙏🏻 thanks for watching and commenting!

[@Dinheirometro]

insane topic, pretty interesting

[@sketchymedia]

Thanks for watching

[@jimmywimmyhimmytheseal3274]

Dunkin should have at least kept the coffee cup

[@sketchymedia]

Agree!

[@justgonnacomment]

very well edited and the thumbnail is nice and simple. 817 views will turn to 817K views

[@sketchymedia]

Fingers crossed! Thanks for watching and taking time to comment ❤️

[@lakerskid2013]

As much as I don’t like everyone simplifying their logos (even sports teams are doing this too) but at least the ones who stay to their roots or go back to their roots like Burger King and Pizza Hut aren’t bad. There’s even some of them like Buick and Kia to where they wouldn’t look half bad at all if both of kept their iconic shapes around. I do believe there needs to be a sense of tradition still kept around.

[@Justin-Hill-1987]

The JCPenney department store's rebrand to "jcp" in a stylized square logo made to look like the American flag proved to be unpopular, so they undid that logo and in a matter of months, reverted back to their iconic 1971 "JCPenney" wordmark, typeset in the Helvetica font. JCPenney -> [jcp]enney -> jcp (American flag logo) -> jcpenney -> JCPenney

[@sketchymedia]

Thanks for commenting justin

[@lmao_iris]

literally thought this channel had millions of subs based on the quality but I got so surprised and sad seeing the actual count LOL

[@sketchymedia]

Thanks so much for the kind words! Kinda funny but kinda not lol

[@johnbui5822]

burger king is called hungry jacks in austraila

[@sketchymedia]

It’s a franchise right? But never used the older branding scheme

[@luketrusheim]

not sure how this has so little views

[@sketchymedia]

Luke thanks so much! Really appreciate it

[@obbyfus]

KZbin algorithm has blessed you or something idk

[@sketchymedia]

🙏🏻 I’m so hoping it has, thanks for watching!

[@DenyTheZeitgeist]

I went to school for this. Now I fix chromebooks.

[@sketchymedia]

haha! I've got mad respect for repair

[@Stratelier]

I am kind of surprised he didn't mention the ill-fated Tropicana rebrand (2009?) . it went over so poorly with the market, they reverted it within two months. TWO. MONTHS.

[@sketchymedia]

There was a couple I forgot about when writing the script and this was actually one of them! I wish I included it as it was an epic balls up! 🫠

[@HuntShowdownLab]

I just found out Pepsi changed their logo again.

[@sketchymedia]

Yep wild, changed it back too. That was the other thumbnail option 😂

[@actuallytortuous]

i fully expected this video to have more views

[@sketchymedia]

Here’s to hoping! Thanks for watching dude

[@Shnowz]

The algo god smiles and the smile is deserved

[@sketchymedia]

And I’m hoping it keeps smiling! Thanks so much for doing the hard bit - clicking and watching! 🙌🏻

[@Shnowz]

@@sketchymedia thanks for making it easy

[@robbiebalboa]

I must’ve been the only guy that read KIA when I read it.

[@sketchymedia]

It definitely required a double take tho surely?

[@robbiebalboa]

@@sketchymedia well if the misreading was so common, you’d definitely think so according to marketing teams.

[@Monir1993]

Plaid is pronounced "plad" not "played" 😂

[@sketchymedia]

😂 at the point I caught that myself I was over fixing script errors

[@instantalper5494]

is this ai generated?

[@sketchymedia]

Which?