Why Do We Buy Rolex? Or Any Luxury Watches. Grey Dealers Vs. New.

[@ehl97]

Happy Thanksgiving! Thankful for your channel. My two Rolexes were bought at AD. Two tone DJ41 and mint green DJ41. Frankly I enjoy the chase and the AD game. I enjoy going in periodically and trying on watches and chatting. My guidelines are buying Rolexes, Tissots and Tag Heuers from my AD because I try to support them. “Waiting” on SS Date Sub and Sprite. Rolexes make me smile when I look down and see them on my wrist. That’s why I buy them. Perceived or real scarcity makes me desire them even more.

[@talkingtimepieceswithtony]

That’s awesome! I agree. I love buying from my AD. Happy Thanksgiving! 🤙🤙

[@chrisinman9495]

Concerning purchasing a watch, I’ve never been interested in the grey market nor contemplated how much I can get for resale. I pretty much buy watches that I planning on wearing and Im not concerned about what people think. I purchased from AD’s so I have no concerns. Great video as usual Tony not to worry you make perfect sense.

[@talkingtimepieceswithtony]

Awesome comment! Thanks man.

[@koolpep]

You are spot on. We never thought about resell value or value retention back in the days. A watch was usually THE watch you would wear, having some watches in the drawer didn’t equal to a „collection“ it was just the „old“ watches you had. Anyhow, nowadays, with the easy access to sell and purchase watches, it’s way more important to look at the resell value, we want to experience more watches in a shorter time. If I want a watch, I either really look at the best way to purchase it legally and in the best condition without issues. Mostly it’s pre-owned but pretty young watches. But I also keep an open mind if I come across a good deal on auctions etc. sometimes I end up buying a watch that wasn’t on my radar at all and ended up loving it way more than I would have ever thought….🤷🏼‍♂️

[@talkingtimepieceswithtony]

Awesome! I appreciate your comment!

[@mrlume9475]

Thanks for another thought provoking vid Tony. Ive been a watch addict for years. Since retiring my number of fixes per year has reduced but the affliction is still there! Ive always bought what I liked from Rolex to Citizen and usually to mark an event in my life, for example I bought the new 41mm sub date to celebrate my retirement. I never considered the re sale value or watches as an investment. The you tubers who were pushing the investment aspect seem to have changed their tune with the repositioning of the market. Keep up the great content man.👍

[@talkingtimepieceswithtony]

Awesome man! Glad you are still able to buy watches in retirement! I appreciate your comment!

[@aveightr1]

Very cool! I’m retiring in a month, and it doesn’t look like I’ll be able acquire my retirement Batman prior to the date. I’ll keep trying though!

[@mrlume9475]

@@aveightr1 Keep working towards it my friend. Itll be well worth it. Everytime i look at my watch it reminds me im no longer in the rat race. Wishing you a long and healthy retirement when it comes.👍

[@talkingtimepieceswithtony]

@ best of luck on that. 🤙🤙

[@carlosgoncalves4243]

Hello, thank you Tony for the video! I really enjoy your videos. I got my Rolex OP 41 black dial at AD, and I just walked in and ask what watches they have in stock. Goodness they have exactly what I was looking for! In less than 30 minutes I walked out of Rolex dealer with my new Rolex, and I didn’t pay the premium price for it. Not just that but I have my Rolex warranty from Rolex and not from any gray market dealer warranty. Tony keep doing the good work!

[@talkingtimepieceswithtony]

That’s awesome man! Congrats!!

[@Lucho-2310]

Oh men it’s so cool to have a video in the middle of the week, Tony happy thanksgiving 🦃🍁🍽

[@talkingtimepieceswithtony]

Happy Thanksgiving! 🦃🍽

[@hemantishwaran5741]

I’m contemplating buying a Datejust on the gray market but you convinced me to consider local brick and mortar over online . Thanks for the great video!

[@talkingtimepieceswithtony]

Glad I could help. Best of luck with your purchase.

[@ehl97]

Datejusts are watches you can get from AD. I’ve found the AD experience to be great. Your name is on the purchase record. The gloves and the entire presentation is great IMO. Don’t forget to kindly ask for some Rolex swag day of purchase. I got a nice Rolex cap and pen set at last purchase. Good luck

[@hemantishwaran5741]

@thanks but I was under the impression that some were harder to get. The mint green on jubilee with fluted bezel for example.

[@mettagirl1]

Great points especially regarding the Daytona. I think it's really interesting to hear why people buy what they buy especially when it comes to some of these stereotypical grail watches. Great video!

[@talkingtimepieceswithtony]

Thank you. 😊😊

[@Crackers2549]

Happy Thanksgiving Tony... Thanks for another excellent video always spot on....! Greg

[@talkingtimepieceswithtony]

Thank you. Happy Thanksgiving.

[@michaeldemarco899]

Great video Tony, always love this type of content. There is a grey market dealer here in MA area called Paul Duggan whom has been around 40 years. Paul was like the OG grey market guy. But I think even he would tell you he never would have imagined what happened in the grey market just prior to and of course during COVID. Completely insanity. I for one am glad the market is cooling and those of us who really love Rolex can hopefully get them sooner than previously thought.

[@talkingtimepieceswithtony]

Thanks man. I agree. I’m glad it’s softened up. It got way out of hand for a minute.

[@hbmex1928]

Great video Tony. There definitely has been a paradigm shift in the watch market. People are more concerned with a watch retaining its value more than ever before. You are very correct in your assessment of Happy Jewelers. They guarantee the authenticity of any watch they sell and they give a two year warranty. I’ve been doing business with them for over 20 years. They are my go to watch and jewelry shop. They are the epitome of the American dream. They have become very successful in the last several years, but you’d never know it because they are so very down to earth. Great guys. You really need to visit . Let me know your availability and I can introduce you to the owners, Danny and Gabe. Take care.

[@talkingtimepieceswithtony]

That’s awesome! Glad you love them. Yes the mindset has definitely changed. Either way, we know why we love watches! 😊🤙🤙

[@wristopia4101]

Hey, Happy Thanksgiving. Love hearing you talk about pre pandemic facts. I thought there always were grey dealers (only because they say they were there selling under list, not because I knew about them at the time) though. I bought a Datejust on IFC when I was 20 (fantastic move) and was surprised to sell it for what I paid for it years later. Waited a year for a Sea-Dweller decades ago, but could walk in and pick up a Deepsea or Hulk maybe 8 years ago.

[@talkingtimepieceswithtony]

Thanks for your comment! Happy Thanksgiving!

[@FormulaWhiplash]

Happy Thanksgiving and keep up the great content!

[@talkingtimepieceswithtony]

Happy Thanksgiving and thank you.

[@safetyforge]

Thanks Tony for the good discussion. I've only been buying luxury watches for the last year and a half. I love my watches and have no desire to part with them.

[@talkingtimepieceswithtony]

That’s awesome! Enjoy them.

[@watchpuppy123]

You are spot on! Happy Thanksgiving! Always grateful for your content. Enjoy the holiday.

[@talkingtimepieceswithtony]

Thank you. Happy Thanksgiving!

[@adrianward7888]

Tony you make sense! I've had the hype watches i.e Daytona, I guess to scratch a itch only. I don't care what's fashionable or not I buy what i like regardless. Rolex 126603, Panerai, Bremont who buy's these for resales value:) Keep up the great work.

[@talkingtimepieceswithtony]

Thanks man! Glad you’re buying the watches you like.

[@mikebrady4389]

Great video Tony. I’ve never bought a watch with the thought of resale in mind. I bought it because I wanted it. As a matter of fact, I bought all of my Rolex watches from a grey market dealer 25-30 years ago, only because he was cheaper than any AD and I avoided sales tax. In hindsight I should have kept every one of those watches and not stupidly sold them to fund the next purchase. Ever since he stopped selling, I’ve purchased AD only. Maybe it’s just me, but the only Daytona I was a fan of was the meteorite dial one, and even that one I found it difficult to see the time. Not enough contrast for me. Too noisy of a dial to tell the time. Same goes for a Breitling. Can’t see the time unless I look hard enough. That’s why I love the Sub and GMT, plain and simple.

[@talkingtimepieceswithtony]

Awesome! Thanks for your comment! 😊🤙🤙

[@Joseph-gv]

Great Nomos Tony!

[@talkingtimepieceswithtony]

Thanks!

[@richardmorris6365]

There's a few watches on my radar, I always liked the complications of a chronograph. The slickest best looking one is the steel Daytona in my eyes. It doesn't matter that it's hard to get or whatever. Tony, it's like u walk into a room & a certain woman catches you're eye,u can't explain.it u just love it or her. BTW I like that Lemon Biscuit on you're wrist!

[@talkingtimepieceswithtony]

Thanks for your comment. 🤙🤙

[@davidbrown9947]

Very good points Tony. From the UK

[@talkingtimepieceswithtony]

Thank you.

[@angivingunasehar3974]

Hey Tony - greetings from Sydney and happy Thanks Giving. Great episode brother. For me i never buy from the grey market and i only purchase from an AD. Yes the experience can be an ordeal but for me i actually appreciate the process. If something goes wrong then it’s an easy process and i love the relationships i have built. Cheers Angivin

[@talkingtimepieceswithtony]

Thanks man! That’s awesome. I am the same way.

[@EQ9962]

Happy Thanksgiving Tony!

[@talkingtimepieceswithtony]

Happy Thanksgiving! 🤙🤙

[@Andrewprez777]

Right when you said Happy Jewlers you took the name right out my mouth lol. I was wondering if you were aware of them and if you would ever buy from them.

[@talkingtimepieceswithtony]

Awesome. I’m considering going down there to check them out.

[@Andrewprez777]

@ nice. It's a local spot for me. I'll eventually buy from them. I just want my first Rolex to be from an AD. I too like the experience. Fingers crossed for the next couple months. 🤞🏽

[@VahanS]

Happy Thanksgiving Tony! This video made perfect sense to me; I know exactly what you are saying. For me it has always been I see it I like it I want it. That being said when I was buying my Milgauss years before pandemic I did consider preowned and would regularly check out Bobs watches. I did have to save up for it so if I could save some money it would make sense to me; I ended up not buying preowned.I never bought watches thinking about selling them. I never plan to;however, I did take into consideration if SH*T hit the fan and I needed money my Rolex's would do decently in keeping a large part of its value.

[@talkingtimepieceswithtony]

Hey man. Happy Thanksgiving! Great comment. Thank you. 🤙🤙

[@flipmode45]

Nice ramble Tony, I want a Sub because it’s beautiful and about a flawless and functional every day watch. No interest in flipping pieces and I more like to buy what speaks to me. Lucky for me, the Daytona has never really been calling me (yet at least 😂). I prefer the Speedmaster and have a Moonwatch which is fulfilling all my chronograph needs at this time. Happy Thanksgiving!!

[@talkingtimepieceswithtony]

Awesome man. Thank you and happy Thanksgiving.

[@BryanAckermann]

I've bought one watch on the grey market, and completely agree with the point - if something happens, I'm kinda limited to walking into a Rolex AD and taking my lumps. I've also bought pre-owned from my favorite brick and mortar jeweler - and much prefer that - I trust them and know they'll take care of me.

[@talkingtimepieceswithtony]

Awesome. And thank you for your comment.

[@david.9633]

Thanks for the episode. I would love to buy from the AD, but I just can't get a call for the watches I'm requesting. I should add too that they are not popular models i.e. white gold submariner or entry level calatrava :-(

[@talkingtimepieceswithtony]

Man, that sucks. Just keep checking in. Hope you get the call soon.

[@kk7sm]

That was certainly an interesting ramble and I identify with it! I mostly buy from the AD and I mostly want things that are something special in some way, at least special to me. I like Rolex, sure, but they're like the Starbucks pumpkin spice latte of the watch world. You can only get them at certain times and they're honestly pretty basic. Thus, I don't really have any burning desire for a Submariner or a Daytona. Today, I'm wearing a 25 year old Seamaster GMT that just does great. Yesterday, I was wearing a JLC Polaris in the green. Back to the topic at hand, I don't consider residuals on a watch purchase at all. I'm far more interested in whether I like the watch and it speaks to me in an emotional sense. So, I own one Rolex someone bought for me that rarely sees the light of day and I wear watches I think are cool and well, because I like the ones I bought so much, I just very rarely sell one.

[@talkingtimepieceswithtony]

Thanks for your comment.

[@solidstream13]

I think there is human nature to try to get something that is elusive. I liked the sub in the 80’s and when I bought it in 2008 is 0:06 was exactly what I wanted. The Hulk was right next to it in the display case along with GMTs, Daytonas etc. I try to remember that time when I could have anything in the case. I got the sub because I had liked it since I was a teen or knew anything about the market.

[@talkingtimepieceswithtony]

That’s awesome!! 🤙🤙

[@michaelsaraceno3438]

Happy thanksgiving Tony!

[@talkingtimepieceswithtony]

Happy Thanksgiving! 🤙🤙

[@lofihifi792]

It’s a valid point - I never thought of or researched the Cartier tank must (black dial) until I walked into Cartier and bought it based purely on aesthetics. I usually buy based on a combo of heritage, design and movement - but truthfully I sell most of my watches after a few years and move into something new. Not the tank must - I just can’t get enough of that watch..quartz, no hype, cheap crystal. Most worn.

[@talkingtimepieceswithtony]

That’s awesome! Glad you enjoy it! 🤙🤙

[@michaelh2343]

I’ve enjoyed watches as a kid and it grew as a passion. I enjoy the aesthetic, how it feels on my wrist, the daily interaction. My watches aren’t perfect and neither am I. I don’t view watches as an investment or a store of value.

[@talkingtimepieceswithtony]

Thanks for your comment.

[@juanriv01]

Tony, great conversation. The BLRO on the Jubilee has been my grail since it was announced. Had my name on a list a few months into the pandemic (before all this madness) and wasn’t expecting to land one for 2 years. 30 days later I got the call and the rest is history. As to your point, It was valuable to me before it became valuable, and it still is. Happy Thanksgiving!!(Still scratching the no date itch 😅)

[@talkingtimepieceswithtony]

That’s awesome man!! Congrats. Hope you can pick up your sub soon! Happy Thanksgiving.🦃

[@jakeizlove]

I would go grey market for a few reasons: not using watches as an investment, not moved by the buying experience, and an AD isn’t going to discount enough to justify an unnecessary purchase. I don’t “need” a Seamaster Professional, so it’s best to waste as little as possible.

[@talkingtimepieceswithtony]

Thanks for your comment.

[@jakeizlove]

@ FWIW, I do feel there’s some added value to brick and mortar stores or ADs. You can build a relationship, keep money in the community, and even occasionally get a better deal. It comes down to whatever dollar amount we’re willing to pay for the added value or sense of security that is supposed to come with buying from an AD. It could be something simple as a full warranty, original papers with your name, receipt, or wanting to experience interacting with a real person if it’s a big moment. My Sub was from an AD. It was great experience, but well over 20 years ago. I’m different now and can more or less get the same experience from a used piece with normal wear. Another factor is that I work someplace where an expensive watch would be perceived as showing off, so it’s normally a G-shock or Fenix 5

[@aaronoldaker-d4i]

People want it because it’s expensive or they can’t have it or it attracts recpect or perceived wealth. And then there’s us; we want it because it’s cool.

[@talkingtimepieceswithtony]

Yep!

[@albertsylvester2981]

GREAT POINT THERE AND FOR ME I BUY WATCHES BACUSE I JUST LOVE THEM GREAT VIDEO

[@talkingtimepieceswithtony]

Thank you.

[@wristopia4101]

I don't really want a Daytona but I am very slightly within touching distance now so hanging onto the back of a list just because I can be. Have always been a Sea-Dweller guy, but after getting a Batman (40/20mm with a cyclops), feel the new 41/21mm Sub (no date) would actually be great.

[@talkingtimepieceswithtony]

Awesome. Best of luck on getting the one you want.

[@erikgrimes3621]

I have no issue going to a place like Jomashop for a piece if it saves me 30-40% on a new watch sans warranty card. That being said, I still prefer to deal with a local brick and mortar AD to support them.

[@talkingtimepieceswithtony]

Thanks for your comment.

[@TradeMarcmultimedia]

ill be honest with you Tony, I don't like chronos, but the Daytona is sick and ill take one

[@talkingtimepieceswithtony]

Awesome! 🤙🤙

[@b_altmann]

Yes, the problem is that so many Rolex watches all over the globe are sitting somewhere in their boxes, new and unworn. Daytonas, Submariners, turquoise, yellow, green and celebration dial OPs. It's a pity. For a while even the MoonSwatch was like that.

[@talkingtimepieceswithtony]

You’re probably right.

[@glenncaukill1320]

Great vid Tony , I’m a new buyer only , you know they are legit and often cheaper , full warranty etc , secondhand isn’t for me ,

[@talkingtimepieceswithtony]

I agree on that!

[@davidparrishproductions5082]

Mid-week bonus Tony!

[@talkingtimepieceswithtony]

😊😊. Thanks man.

[@davidparrishproductions5082]

@ happy thanksgiving my friend- wishing you so much love and peace ✌️ 🦃 ❤️

[@talkingtimepieceswithtony]

@ Happy Thanksgiving to you and your family as well. Peace and much love bro!

[@Giannis020]

How about sourcing a watch through an AD? In other words having them find a "preowned" watch which is unavaliable new. I have considered this.

[@talkingtimepieceswithtony]

Most AD’s don’t do that. That’s not what they are in business for. Unless they carrier preowned and offer that.

[@PP97250]

To be fair…cookies can be very distracting 😂

[@talkingtimepieceswithtony]

That would have to be one really good cookie to steer me away from watches. 😂

[@jonathansmith283]

HAPPY THANKSGIVING . will Juan be breaking bread ( & turkey ) with you tomorrow ? - whoever you share time with- enjoy . ~ JDS/CT

[@talkingtimepieceswithtony]

Happy Thanksgiving man. No, I’m not sure what he will be doing.

[@thebestoffools]

I wonder how the tariffs will increase the prices of new luxury watches.

[@talkingtimepieceswithtony]

Who knows.

[@Charside]

Would never purchase from the grey market, online or in store. I bought my watches from the AD, I enjoy the process. Going in, trying on and selecting the ones you want. Waiting for them is all part of the journey. Not interested in resale, I buy to wear. If they’re worth something in the future, bonus.

[@talkingtimepieceswithtony]

Thanks for your comment.

[@vittaya]

lol…. Dangling the sub in front of me like candy… kinda taking a second look now…

[@talkingtimepieceswithtony]

😂😂🤙

[@alksjda]

NOMOS is SUPER under rated

[@talkingtimepieceswithtony]

🤙🤙

[@mikelewis2456]

Hi Tony, Happy Thanksgiving! I generally purchase my watches because I like both the brand and a certain model. Don’t believe in getting caught up with the hype. I was never excited about Submariner more of a Rolex GMT. I have my eye on a particular JLC right now very close on pulling trigger. Price is right.🤔 Will let you know possibly this Friday if transaction is completed.

[@talkingtimepieceswithtony]

Happy Thanksgiving! Dude! Let me know what you picked up once the deal goes through.

[@greenrush4313]

Talking Clocks wit Chris

[@talkingtimepieceswithtony]

Huh?

[@seanmiller7187]

Happy Turkey Day!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@talkingtimepieceswithtony]

Happy 🦃🦃🍽

[@9er..]

Fuck man! I’m laying here in bed..a little..ya know…and I seriously thought it was Friday for about 1.5?secs. Sure man!…I bought from Joma …in like 06/07 ish… What drove me then is what drives me now… I still cant name WTF it is. All I know is now I can spend more money on the stupid things.

[@talkingtimepieceswithtony]

😂 awesome!

[@aaronoldaker-d4i]

Producer Michael looks and sounds like Austin Powers now with his horrible veneer job…lol!

[@talkingtimepieceswithtony]

😂😂😂🤙🤙

[@MIZRAIM1906]

I will NEVER buy from a grey market dealer…. If I can’t get it from an AD… I can’t get it

[@Watch-Out-Watches]

Me too

[@hansenluu]

@@Watch-Out-Watchesthen you will never get it. It’s a pay to buy game

[@Watch-Out-Watches]

@@hansenluu maybe I will buy from Watchfinder then, I am desperate for 126500LN but scared to death of an adulterated watch.

[@talkingtimepieceswithtony]

Thanks for the comments.

[@WordMadeFlesh777]

I guess I’m strange that would actually rather pay a couple k over retail to avoid the AD shenanigans…plus you can skip the tax buying from grey. So it can even out pretty well.

[@hansenluu]

buy watches with warranty from gray seller.

[@talkingtimepieceswithtony]

And?