Why does toxicity in games matter?

I talk a lot about toxicity in games on this channel.. but every time I broach the topic, there is one question bubbles to the surface: Why does toxicity in games matter?
This video is the answer to that question.
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Dr. Kowert holds a PhD in psychology and is an author and mom of three. For more information about her work, including a full list of publications, visit www.rkowert.com/.
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[@DengarSW]

The part about it affecting the bottom line is huge. I only got one person into League of Legends because the game was known to be so toxic, and that person ended up getting a bit dramatic, to the point I had to set rules to play with her. That being said, she also didn't spend anything on the game, and I stopped spending after negative experiences with her. I've seen the same happening in Pokemon GO with stalking/harassment, and no one in my immediate friend group gives the company that facilitated it, Niantic, another chance in their other games.