Why Eminem's Record Label Flopped

[@anniewest1602]

I really don't think it "flopped" becuse it has been running over 20 yrs. But it has to be said that with Em's starpower there should be more succesful acts. Joe Budden once said that Em signs artists becuse he uses them as a inspiration... and another thing is that Em lacks off business mind. He is just a artist. And I think if he would invest more his resources to Shadyrecord it would do much better. Man has accomplished everything that hiphop artist can dream about. It would be great add to his legacy if artists would blew up from Shady.

[@rasheemthebestfirstone3274]

StreamerVideo you have a strong point

[@pariiss1586]

I think it's because what eminem likes is lyrics, the guys he usually sign dont seem capable of making toop charting songs but they're are respectable lyricists.

[@jackmehoff594]

Annie West he has good lyricists not today’s popular style shitty rappers

[@JL-jr1es]

Annie West you are right but is not the same. people don’t care anymore back in the day people had to buy cd now you can get it online pay for it or free 🤷🏼‍♂️

[@righteouslioncomedian1069]

@StreamerVideo I understand what you mean. Creating great art is great but theres an extra element that makes an artist *marketable.*

[@BOAYang]

Shady records don’t promote their artist well

[@darylfitz22]

This is my main point also & agree with you. Joe Budden talked about this on his podcast how he felt with Em's platform he felt more could have been done with touring and taking Shady artists on the road (what Rick Ross/Maybach Music & Jay-Z/Roc A Fella had done with city wide tours over the US and Europe) then talking about upcoming shady projects during interviews. Which would create a buzz for these new artists but because Em only does a very small handful of festival / major stadium tours once every other year doesn't allow his new artists to get exposed enough plus let's face it majority of Em fans are not hip hop fans (quote from a life long em fan on a page talking about Boogie & Griselda Shady albums) This isnt what you come to expect from Eminem or Shady these albums are boring, Boogie raps to slow & Griselda has no hits on the album and it's boring to listen to & only one feature on each album from Em, I was hoping for more only listened for his features... The most talked about hip hop movement in Griselda since Death Row, Wu-Tang Clan is boring?? And it's not Em albums why should he be on the album more than once?? Everything's for Sell & WWCD are great albums and hold there own and best Shady projects in a long time.

[@BugetVlogger92]

It's promote only slim shady him self

[@Redsecret19]

@@BugetVlogger92 he don't need promote man

[@shiestyrecords3225]

@@BugetVlogger92 actually Eminem doesnt promote his music... that is the issue is... Dre promoted the music as only Dre does... and taught him that the way you do it is XYZ he used that formula with EVERYONE ELSE and thats where the issue lies... not everyone can use that D 12 can and they got further.... Boogie has a flawless album.... its literally the methods....

[@philo2189]

em thinks he can just sign an artist and just bc hes big that would some how rub off on them and thats not how it works

[@beau9956]

Excluding Em solo records, Shady Records have put out 21 records, 7 Platinum or better, 4 gold, out of the 10 that didn't get certified, 3 charted in the top 10 leaving only 7 out of 21 albums that didn't get certified or chart top 10... That isn't a bad record...

[@candycheesetruckman9425]

Idk whether jessie feels that's shes better as an independent artist but I know Joyner has stated that he loves being independent as opposed to when he was signed

[@slomo6054]

Beau The successful ones were all in the early 2000s, apart from a few maybe. The label hasn’t seen success in 13 years

[@beau9956]

@@slomo6054 Except for the 5 Platinum and 6 Gold albums that have been released at Shady in the last 13 years.

[@slomo6054]

Beau which are?

[@slomo6054]

Beau lmao you can’t really count Eminem albums. They don’t count. He’s the owner of the label so no shit he himself would bring it success.

[@markellperry4525]

50 leaving shady had nothing to do with Em he left cause of jimmy and Dre and the headphones

[@psgamer-starwars9477]

What do you mean

[@markellperry4525]

50 fell with jimmy over 50 starting his on line of headphones which caused friction wit Dre but Em never switched up on him 50 has spoke on this in a few interviews and as recent as when he got his star

[@toshvac3375]

The headphones 🎧 no buys LOL 😂 😂😂

[@markellperry4525]

kzbin.info/www/bejne/mXaxoqB6iNGDb5Y

[@williamserna1803]

​@toshvac3375 yeah, but he still got his payday when Apple bought them for $1B

[@korya1199]

Shady records isn't really a flop, the artists just get big and then go independent. Nothing wrong with that shady records still makes them big

[@thehandleisuseless]

I think so too, Shady Records has become a stepping stone. And every artist that has ever been on shady, the simple fact that they were there gained them thousands of fans

[@thepistolguy859]

What artists have done well since? Other than 50 and Yelawolf and they haven't done that great since

[@AEON.]

fk woke feminem woke = BROKE ...

[@therealexodis1066]

@@thepistolguy859 Westside boogie, conway tha machine

[@user-jv6pl1pc7t]

​@@therealexodis1066neither of them did anything great

[@thesouthallfam7998]

The Slaughterhouse Loss STILL HURTS. IT WILL NEVER NOT HURT.

[@getitright32]

🤔 I felt nothing

[@GOTTA_RUN]

I also felt nothing who the fuck cared about anyone in that group except 50 cent

[@firemarshallbill4046]

@@GOTTA_RUN 50 wasn't in Slaughter house my guy get your facts straight before you decide to try and hate

[@jeromelindsay5954]

Facts

[@JamaicanPoetry]

it does doesn't it

[@donvito1260]

I think 50 was gonna blow up regardless. But the worst thing is, is that Shady records had some good artists on the label but Interscope really failed them. Bobby Creekwater is a prime example

[@matthewmann8969]

50 would blow yeah but he would not blow nowhere near the same level without a big company behind him be it Shady, Aftermath, Bad Boy, Rocafella, or another

[@taureanmay7480]

What If.

[@Idontknowwhattomakemyhandle2]

Yelawolf as well

[@JL-jr1es]

Interscope Records is the boss of shady Records that’s why looks bad but Griselda is not under Interscope Records umbrella only shady Records and Eminem and Paul are letting Griselda record’s do whatever they want to and boogie is under shady/Interscope records but they are letting boogie put out his kind of music you are Half right

[@goldfeitan8083]

I think its working out great so far for Griselda and Boogie

[@JL-jr1es]

Good so far

[@JL-jr1es]

Gold Feitan 🔥🙏

[@josecorreia4893]

Jonathan Lopez check out this kzbin.info/www/bejne/o52knnmAnb2fl9U

[@idkchico6738]

@@goldfeitan8083 nahh boogie shouldve popped off with everythings for sale the labels bullshit

[@jaxteller2061]

Eminem and 50 are huuuuge, at one point he had the best lyricists in the game on his label and at this point he is signing other great artists. The word flopping isnt right imo. He could have done more and the label had way more potential but it didnt flop tho

[@GlobalEnigma64]

panda beer 2.0 flopped. 1.0 dominated. Many labels had their runs and eventually ran out of steam. Roc A Fella, Ruff Ryders just to name a couple. Shady along with Aftermath and G-Unit was dominating for a while and then the era slowly fizzled out. But 2.0 with Yelawolf & Slaughterhouse wasn’t as successful as the ones who came before them. So that part flopped but as a whole, Shady didn’t flop.

[@legendary9689]

50 cent was Huge he hasn’t been relevant Musically in years.

[@peteypizzillo1142]

Fifty did what em did signed to a rappers label blew up then started his own

[@jamesdoakes4956]

That's the problem. Shady had a label full of lyricists. N that's not the mainstream norm. That's why shady will forever have underground independent bound artists...because real hip hop can't be mainstream..

[@jennanadebaum5471]

Eminem is STILL the lyrical genius he has.ALWAYS been!!!!!!

[@romansgamingempire3743]

i think boogie is promising

[@michaelfox933]

Boogie a beast

[@blakeparsons5266]

First comment that actually caught my attention

[@foresthills-vp4np]

First album was just🔥🔥🔥

[@christophert8419]

Let’s be honest tho, Em is not that hyped about Boogie the way Kanye was about Kudi or Chance

[@foresthills-vp4np]

@@christophert8419 sad but true

[@johnlydon22]

He didn’t push to sign enough big artist. He still hasn’t signed Joyner or Jessie. He’s shooting himself in the foot.

[@NewAb22]

Joyner is doing very well for himself on his own. Eminem signing him isn't gonna be much benefit at this point.

@@NewAb22 Joyner is trash asf anyway

[@ingislakur]

It´s difficult to sign big artist because they are usually signed. What makes record label good is finding new talent which will blow up. That is what Eminem is failing to do.

[@johnlydon22]

ZeroZ fair, but people like Joyner who are still unsigned and in Eminem’s top 10 didn’t even get an offer

[@johnlydon22]

Zig Adam while I do agree that he’s doing well, he could be doing fantastic with someone with as much experience as Eminem has backing him

[@yfaudio.bsky.social]

hope boogie doesn't go down the same road... dude can rap

[@captainrish3818]

The trajectory is that he’s on the decline being hot wise...so yeah there’s that

[@aluminumspork4641]

@@captainrish3818 says who

[@gajrawmusic8057]

Captain Rish king of my city was fire 🔥 if we keep listening he don’t fail let’s do what we can to keep him pushing

[@TheFlamingWatermelon]

He signs talented, but not interesting artists

[@IllDawgable]

I'm intrigued. What makes a rapper interesting? And how does a talented rapper who also happens to be interesting have an advantage over a rapper who is just interesting.

[@mattuk56]

If a rapper gets his willy out on national TV at 8am and waves it around like a helicopter. That will make him interesting.

[@GABA-Gool]

It’s your story; background, come-up, voice, unique outlook on life, song structure, etc. Even Em himself wasn’t considered interesting when he dropped Infinite. He could clearly out rap anybody, but he didn’t have much to say and his style sounded very reminiscent of other successful artists at the time. Then he carved out his “I don’t give a fuck” slim shady attitude, and that was the niche that got him noticed. Unfortunately, Em mostly signs street rappers with bars but not much of a “wow factor”. 50 Cent was a complete artist already before Em found him. The guys Em signs sounds like they still need help developing into actual artists instead of guys who throw some words together.

[@stLJett]

@@GABA-Gool You know your shit. A&R. Most labels push a "style" or "look" on an artist to make them fit what's popular. Shady allows the artist creative control. That doesn't always sell. I wouldn't say his label failed. If anything one of the most successful labels in the industry. Introducing one of the biggest stars in History. 50Cent! Every other artist gets a 3 yr run and then sent on their own accord. Their career is in their hands at that point. Which is great!Em is setting up one of the biggest platforms in the industry. They can't force mainstream media to move with them... Look at Rocafella, Cash Money, No Limit, Bad Boy, etc... Where they at now? Same boat or worse. All major minor labels have failed by these standards. Look how Griselda conducts business... You get the perks of the bigger labels to grow your empire... Then your label starts to settle in the mold for the next little big label.

[@Jonathan-cz4ky]

LJett The problem is these labels don’t sign stars they kinda sign talented people who can make good music, but not star worthy music that would have a lot of people listening to it.

[@UrbanLegend2k11]

All the artists that went thru the label were great MCs, but they failed to push their artists. Shady is just the name on the label, but Paul ran it. We all know what was the problem. Joe Budden said it best; "Paul!"

[@brandonclick5911]

Totally agree as a CEO of company your manager should have less to do with over all business coupled with the fact creative liberties and better show casing for future artist oh by the way if dispute about the nature or sound of track happens then do both and agree to focus group both sides learn then you also have a remixed version on stand by

[@bdr113080]

I would have to disagree. 50 Cent, D12, Obie Trice, all went at least platinum. Obie Trice , platinum, D12 double platinum, 50 Cent went diamond. The funny thing is is everything you just mentioned is exactly what he did for slaughterhouse and then everyone pointed out that’s why slaughterhouse didn’t get a plaque was because Eminem was too involved. We live in a time when it’s just trendy to hate on him and anything he’s associated with so now he’s letting the yard is pretty much do what they want and just letting them do everything because if he gets involved with it it’ll be slaughterhouse again so it doesn’t really matter what he does people are going to shit on it anyway. I think the other thing that people really don’t point out either because they don’t think about it or because if they do pointed out it won’t make the label look as bad as they’re trying to make it look is that this is the same story of every hip-hop label. When they first start out usually their artist is in their prime in the main artist and maybe one other star in this case Eminem and 50, are the big multi platinum sellers and then you have two or three smaller racks underneath that go anywhere from gold to double platinum. After the One or two Big stars on the label are done with their prime run and the smaller racks I’ll put out a couple albums five or seven years has went by and they aren’t the new thing anymore and their popularity goes away. This is the same story with death row, no limit, G-Unit, bad boy, ruthless, rap a lot, cash money, etc. etc. etc. but they’ll never make a video like this about any other label because then people Will start to realize that shady records did whatever the other hip-hop label does. At least they’re still around. Some of those other labels I mentioned are still around but not really doing any better and some just are nonexistent anymore. I will agree with you though he doesn’t do as much for his artist as I would like to see him do but I also understand why he doesn’t. Even Joe Biden if you go back and look at the interviews surrounding the release of welcome to our house is praising Eminem and talking about all the work he did to get that album out. He was going around doing press even with the group trying to do his best for them and then everyone shit all over them because Eminem was involved so what’s he supposed to do?

[@JL-jr1es]

Is not all shady Records fault Interscope Records have 70% fault

[@michaelisaac4439]

Interscope has alot of artist and alot of them are being or have been pushed nobody under shady has been pushed outside of em except for Royce and those 2 are best friends

[@JL-jr1es]

Michael Isaac because they think that they promote the way that Eminem got Push ever rappers on Shady but it don’t work that way

[@JL-jr1es]

Michael Isaac Interscope need to stop over thinking the way they promote the shady and Interscope rappers because Eminem got 21 years in the game 💯

[@TERRELLTURNER1999]

Jimmy Iovine specifically

[@JL-jr1es]

TERRELL TURNER 💯%

[@davereback6787]

You can say this about any rapper label.For every Drake and Nicki theres a Cory Gunz and Jae Millz and Lil Twist.

[@YourNewMuse]

Dave Reback Lmaoo it’s not the same. Who’s shady records Drake and Nicki? You can’t generalize the situation to fit your narrative. We all wanted shady records to win, and they didn’t. Em is better off focusing on his music primarily anyway

[@davereback6787]

@@YourNewMuse I didn't say it was the same. Other than Drake and Kanye, 50 is as successful as any artist another rapper has signed. YMCM also has had like 35 acts over the years Shady has had 9. My point is it really depends on who you sign, it's not like Bobby Creekwater or Statquo blew up after they left shady.

[@davereback6787]

@@YourNewMuse It's small but Shadys roster right now is incredible. I think they learned from past mistakes and are letting artists do them.

[@mimoe7587]

@ً None of the artist you named are even on Young Money anymore....... They all left and signed exclusively to Republic, except Tyga who left even earlier then that and went independent.

[@boomerok6214]

@ً lmao no it doesnt.

[@scamrasc]

Em listened to the backlash to Slaughterhouse's Shady debut and has taken a hands-off approach with his artists, ever since then, giving them free creative control. It's been that way for the better part of a decade. He had essentially no involvement in Glasshouse, but because Joe dipped anyway, so that's not likely to be released🤷‍♀️. Boogie and Griselda he's had a similar hands-off/"lead the way, tell me what YOU want" approach. It's definitely not "fear of retribution" though why all these artists still to this day speak highly of Em and say "it's all love". If it was then I doubt they'd still be posting him birthday messages or jumping on instagram lives to defend him against shit talkers, or making their own diss records against people on his behalf...the bandwagon these days is to shit talk him for clout, so if these guys ACTUALLY felt that way then they'd say so. Pretty much everyone who's ever had a personal relationship with Eminem has spoke highly of him as a person and a creative, so I think that respect is truly genuine. The only real exception to this has been Joe Budden, and he's basically admitted that he was hurt he didn't get to have MORE of a relationship with Em. He built up the dream in his head of what it would be....which wasn't the realistic reality....so when those didn't mesh inside his head he spat his dummy and went MIA, which other members of SH have called him on. Even he has since settled down though. The person some of them DO talk shit about is Paul Rosenberg, and the larger vehicle that is Interscope.

[@elijahrobinson5591]

A good portion of Eminem fans don’t care about hip hop outside of Eminem

[@lijem2921]

Very true. A large portion of rappers outside of eminem cant rap worth a fuck and that is pretty much the only reason why

[@illatek]

V true

[@elijahrobinson5591]

Lije M but in this video he talks about rappers Eminem signed meaning he thinks they are good and y’all don’t fully support them. Slaughterhouse Yelawolf and D12 came and went

[@majestymxnt7384]

@@lijem2921 Lol you just proved his point.

[@lijem2921]

@@elijahrobinson5591 anybody em signs we pay attention to. Dont lie to yourself I fucked with stat quo obie d12 cashis yela slaughter all them. Still do n now griselda n boogie.

[@keyodi]

The problem is Eminem's fans, Who for the most part are just Eminem fans NOT necessarily hip hop fans. They didn't support Obie trice or yellawolf they supported d12 because he (Em) was always with them. He wasn't in slaughterhouse enough for his fans to Care. 50 BUILT his and g-unit fanbase himself. Cashis was my guy he should've blown 👆 Stat-Quo was nice he could've blown up but maybe he was to cocky?

[@ViolentMLG]

I actually think the opposite. I don't think that its because em fans aren't exactly hiphop fans, I think its because most of the artist he signed sound ALLOT like versions of em OR they're less versatile watered down lyrical artist. The only thing they have is lyrical ability, but they have NO image and do no real damage in hiphop. Removing 50 from the equation because he's the goat- Joe budden, great artist, can bar it the fuck out, but has no real image, and I would argue today is more famous for his podcast/opinions than his music. Yelawolf, while having his own image which I believe landed, yelawolf was TOO white, TOO southern. He was a trend, he didn't really deliver hiphop versatility, he kind of shown to be a 1-trick pony, and I don't really think he could bar it out much either. I think he came and went, like many artist do. D12 as a WHOLE held their own, but the problem is that #1; they relied on each other as a group, and #2; they again, fell into the set of being a trend and didn't change with the times. Bizarre of D12, which was popular in the mid 2K's, over 6 years later, wrote a song about having sex with Justin Beiber in 2012. Even as late as 2020 his song 'dope fiend' sounds ALLOT like he's trying to recapture his past for what little audience he has left who are probably 30+ something and can't get over their 20's. Allot of these artist got boxed in, living in shady's shadow, they were trends alongside him, the thing with EM is that he grew, from D12 to G-unit to today. Eminem is not the same artist, but allot of these other artist have refused to grow/change, it really seems like they enjoyed the limelight with eminem, and once he moved on, they knew it was over and just did music for fun, and live off of the money they got from their prime. I wouldn't say eminem used them, because I don't think eminem is that type of person, but when you do look at this, its clear that eminem found the best people to fit a sound, a wave, but whenever that wave dried up, he went on to find the next wave, and unfortunately these artist were unable to grow beyond that wave. I don't think its eminem's fault, its clear that eminem respects and loves rappers for their abilities and not exactly how many albums they will sell or how long their career is, just look at interviews where eminem list his favorite rappers, and you'll see very fast how Eminem is in a totally different headspace on what he thinks makes a 'good' rapper. Em wants to be around people who he respects and think's will succeed to some capacity, not who he thinks will line his pockets and be the next superstar. I also think this same thing happened with G-unit, besides 50 and Eminem, the two front-runners with huge careers, the rest of the artist fit the same mold. They fit a trend, but failed to grow once the groups ended. They lacked real identity or growth.

[@TheDopestOfShit]

Agreed on Cashis. Homie deserved success.

[@CamdenMcInnis]

Facts

[@miguellinares2807]

Ca$his is nice!! One of my favorites

[@megazine]

Do you have any evidence? Please share some data charts? You got any studies? How do you know this? Let me guess, you are going based off your subjective world view. And we are supposed to trust you or anyone that agrees with your post? Ignorant people

[@iamhimsammyb]

WAS I THE ONLY ONE WHO CAUGHT THAT? Around the time 2:20 to 2:24 he read the statement from HIPHOP DX, and HE SAID: "My grandparents were that for me before me" IT READS: "My grandparents were that for me before Em" Dislexia a bit?

[@Saif_Uddin_Sekh]

✔️

[@toxicity1657]

Ight and

[@JennaLeigh]

He misreads a LOT. I always pause the video and read text for myself.

[@Kiki-xx3fj]

Let’s admit that Shady had a great run from 99 to 04. It started going downhill once Em’s drug addiction became a real problem. Shady never should have signed Cashis and Bobby Creekwater when Em was in such a bad place. It sounds like most of the issues after that were really with Interscope. I think Em gave a lot of attention to Slaughterhouse and Yelawolf after signing them. But the HipHop landscape had changed too much while Em was away and people weren’t really looking for lyricists anymore. That’s not Shady Records fault. And I don’t care what anyone says, Griselda and Boogie have gotten lots of love from Em and Shady Records. They play Griselda 24/7 on Shade 45. I think the best thing for Eminem to do for his new artists was to let them be themselves and make the music they want to make. Look where Griselda was 4 years ago when they first signed to Shady and then look at them now.

[@michellemirembe6057]

Yet it’s still signing love me some Ezi mill

[@Shaolinmike1994]

Grip is here, he needs more love and appreciation because that dude is crazy talented. I hope next album he gets the chance to blow up. They need to promote him more!

[@SIdCon03]

From a personal standpoint I wish Em would do more touring in the US/World not just festivals but a full on mapped out Arena/Stadium tours which he could definitely sell out on his name alone but also bring those signed acts as openers for him. It could do them a lot of favors. Also they need to fire whoever is doing social media/marketing. I’ve seen fan pages of Em on Twitter who do better promo for Em and other Shady artist better than his own label does. I also feel like Eminem own lack of using social media plays a bit of a factor. I’m not saying he has to tweet every 5 minutes but a few times a week or even month talking about his music and his other artist would help. Griselda was nominated for a BET Award and they didn’t even acknowledge that too.

[@tubebammy]

People forget that Shady Records was once upon a time up there with YMCMB, Rocnation, and MMG. But in the same way those labels fizzled out, they all produced a more breakout stars than Shady Records. YM had Nicki and Drake. Roc had Ye and Riri, and MMG got Meek and Wale whereas Shady only got 50.

[@nobodyspecialmusic]

Roc had Cole too

[@bluegrassbred8714]

How can you not count Yelawolf as a breakout star? D12 also made plenty of noise so I think you're just nitpicking the label or you just don't know what you're talking about. Also Obie Trice was on features for several years straight so again brush up on your knowledge.

[@twistedxwako]

@@bluegrassbred8714lmao yela is not a star by any means

[@te4500]

I ain't watched the vid yet but I hope it doesn't say multi-platinum-selling 50 cent was a failure

[@Someone-mm3jl]

Then watch the video

[@noddynuff1176]

The one exception

[@kazonikz]

@@startrak1312 yeah I can see that, but maybe he wouldn't be as big as he was, they made him the hottest artist on the planet, remember Dre beats on GRODT? It sure helped A LOT on 50 establishing his legacy

[@RnBDynamite]

@@startrak1312 why does it matter tho? Em is still the one who signed him under HIS label and promoted him heavy. Its also unfair to say em didnt do much just because he didnt produce 50s album when it wasnt his job. Not only that em did a lot of features with 50 consecutively which didnt happen alot then so he did as much as he could really imo.

[@beau9956]

@@RnBDynamite Firstly, Em did produce 50's albums, look at the track listings, every 50 album has songs produced by Eminem. Secondly, Em signed 50 yes but at that point in which Em signed him, he had just put out 2 (of his 4) genre redefining mix-tapes, by the time he put out all 4 (at the end of 2002) 50 could have got a deal anywhere he wanted. Hell on 50's first deal, even Columbia knew he was going to be big, thats why they had Destiny's Child do a feature for him (the video for that song was planned to be filmed the week 50 got shot) Lets not also forget 50 Cent is the master promoter, he promoted himself, his artists, G-Unit, G-Unit records (who, lets be honest, relatively speaking, had more success, with less talent ... G-Unit as a group are multi-platinum selling and Banks, Buck, Yayo and Game all released top 10/platinum albums that 50 featured in heavily and produced) to the moon. No denying Eminem played a huge role in 50 getting to be as big as he got, those beats (particularly on the first album) and features elevated 50 to superstardom but 50 was always going to be a monster.

[@killgronia5815]

I feel this is a fair criticism and facts with things ive heard. Dope as Em is, Some jus dont have it the business magic like others. Plus, nowadays its hard AF to predict what people will like. So I doubt any young hot trap or mumble rappers sign with shady , but the vets I can see there.

[@paulathienides1376]

Interesting video man, the context you bring to owning a record label is that if the artist isn’t popping, they’re flopping... I’m always surprised at how few people bump boogie, royce, king crooked because they aren’t mainstream, lyrically these dudes are set apart from the field by being associated with shady records... not every artist is after a deal. Joyner been on his own grind with tully, dropping his remixes and creating his own buzz. Artists have a mutual respect if the work goes into the art and not the wave bro

[@pennoyh2400]

Eminem is a good lyricist. He needs guidance with everything else. Later in his career he got less and less doing stuff on his own.

[@gloomsouls]

Wrong.

[@rts5614]

truckerlawyer say it u already started lol

[@controversialmann5345]

@@rts5614 disagree with em. Revival was bad and Kamikaze was okay. Every other em project is great

[@youlostthedebate]

Controversial Mann I just can’t agree with this. I’m no stan. I’ll admit when em has bad music. Revival was not bad. Why em chose to drop walk on water first idk. That gave the album a bad wrap. There is great music on that album. It realy has a bad wrap. No pun intended

[@controversialmann5345]

You lost the debate I feel like the contents forced, the beats suck, the flows r robotic.

[@christophergomez499]

Eminem isn't the type of guy to hold a record label

[@wendellsloan3494]

Em got his own fans that's wack Beastie boys fans are white and black rip miked

[@christophergomez499]

@@wendellsloan3494 wtf I'm so confused XD

[@BONZAImusik]

@@wendellsloan3494 Give me the crack pipe bro you're too high

[@eskilate7223]

I feel like Shady Records is a good label with unfair expectations just because we live in a world where lyricists don't sell like they used to.

[@tomperry5947]

50 Cent said “my grandparents were that for before em” not “before me”

[@ricphilly4520]

I caught that too lol

[@DragonBall92293]

Ric Philly That bothered the hell out of me, lmao.

[@tawdryhepburn4686]

I caught that too, too.

[@hoeelandotorrez7891]

Yeah fucking dumb as doesn't even know how to read

[@Eskapeism]

No, you as well messed it up. 50 cent said "My Grandparents were that for *me* before Em."

[@jakem6808]

I feel like Em just doesn’t care enough for his own record label for it to expand. Like he just took it as a gift from Interscope and was like “whatever, thanks for the cool gift”

[@christopherroberts1309]

I don’t look at it as a flop, Em, Paul & 50 have all said the same thing Shady Records is a boutique label they bring in Talent to give them the boost and then it’s off to the races yea there have been a few times they have dropped the ball but u have to look at it in this way Phase 1: The OG Shady (D12, 50 Cent & Obie Trice) all successful acts Phase 2: The Re-Up era (Stat Quo, Bobby Creekwater, Ca$his) Bad Timing Proof had just died and Em was on a downward spiral due to drug addiction Phase 3: Shady 2.0 (Yelawolf & Slaughterhouse) Em was back to being a Mega Star So Interscope wanted to cash in and Income the studio Interference what worked for Ems Albums didn’t work for there’s however Yelawolf found his lane and now has a fanbase all his own Phase 4: Current Shady (Griselda & Boogie) a lesson Learned through there experience with Yelawolf no less Let the artist have creative control ... so far successful

[@obba40]

since when do you think Eminem doesnt let his artists creative control lol ?

[@taureanmay7480]

Hmmmm that's all.

[@rollielindberg65]

the problem with the label isn’t really a problem, their “problem” is that they don’t want to adjust to new music standards or in a sense , change their flow .

[@defAngel]

I wouldn’t mind having a label that “flopped” like Shady Records.

[@HassoRevolutionary]

I think Em needs to do more in terms of being there and touring with his artists and funding them endlessly....BUT that being said, 50 Cent, Royce, Yelawolf and D12 are arguments that can be made against this argument...Sure there are much more artists that didnt blow up to any level...sure he doesn't have a Kendrick or Cole...but his label as still done more than most. Boogie is another artist that comes to mind that has some shine going his way now with Em behind him

[@journalism101]

Eminem has to market and promote his artist more and actually do radio songs and singles with his artists, not just album cut.

[@obba40]

he is not their babysitter

[@journalism101]

@@obba40 nobody owns a label and it's all about success. He signed a bunch of people that didn't pop off. He's not their personal assistant.

[@hurtspublishing3906]

He had a 50

[@xCmDrunkX]

Flop isn’t the right term...but wavers, now that is alittle better for em’s label.

[@irepfrisco415]

Actually, Shady Records was launched as a means for Eminem to put his crew D-12 on. They all had a pact that whoever made it would come back for the rest of the crew...

[@lostindaklouds3188]

Em is so big that is over shadows any other talent on his record label. People just got excited when eminem was featured on their songs. Thats the only time it got a lot of views. Its pretty much a curse if you sign to shady

[@stolensentience]

I mean is it a curse or is it just people overestimating what success really means due to the fact that Eminem is unrealistically successful?

[@TheAshube9]

Exposure is never a curse. Of course the Eminem feature will get the most views, and most people will not go on an listen to anything else of yours, but some of them will. Thats what exposure gets you, its not a curse

[@BlackMusicGenre]

No. Eminem just hoarded artist and didn't know how to push them .

[@TwiztedMannix87]

It doesn't fail. Vanity labels are there just to satisfy their artist from leaving the main label. Same with Dr. Dre, so that he doesn't go elsewhere they give them a label to play with under the Interscope label so they still get their money working with the main artist and avoid competing with them.

[@Sm0k3009]

Griselda is under Eminem’s Label and Griselda running shit so I can say Shady Records bounced back indefinitely

[@venenosoblue4275]

Them niggas ain’t making money

[@thaneros]

They only popping on the east coast

[@flawlesslikeme3674]

Venenoso Blue they doin very well for the type of music they make, they the biggest underground group rn

[@Superb_criticism3990]

Griselda been signed to shady since 2017 and they just put a album out on shady last year in November them boys been on a tear any success they've gotten is because of their handwork we still waiting on Conway shady debut where its at they signed to roc nation last year and they're name has gotten bigger since performing on Jimmy Fallon, lebron, drake , and a bunch of mfs name them Em just don't know how to promote people he know how to promote himself tho 🤷‍♂️

[@uriellesimo3439]

@@Superb_criticism3990 Em is known for not promoting himself enough tho

[@nicholasbiddle7893]

50 is insanely successful, Yelawolf is underrated I think however still insanely successful, D12 insanely successful, the only obvious misstep was not signing outsidaz.....that is obviously a huge mistake. I can't imagine how dope that could've been with dre helping to produce them and D12 sharing in style they really could have started something distinctly "Shady"

[@sumwhatkeezy]

The slaughterhouse failure and second album shelving was a tragedy.

[@smellymala3103]

Why does Em always look like he’s blowing us a kiss?

[@lordjoyous]

How does a label flop when it’s been mostly successful? You can say it folded but it didn’t fold, just call it inactive and go. This can be said about any label run by a rapper

[@paradoxr.n.o8688]

First thing being signed is one but you gotta make your self hot no matter the label same thing that 50 himself self said that on get rich or die trying

[@quincy9908]

Eminem isn't a business leader basically, just like Lil Wayne. Nobody hates them. Undeniable influence and they never wanted problems, but that doesn't change the signing of ones life.

[@Reelphresh]

A lot of it has to do with the industry changing. Illeagel downloading really hurt the industry. Its now social media based. It's hard to give a million dollar record deal and hope to get it back when it only going to sell 50k. Also if an artist gets a following now they don't have to go the traditional record label and make their living off soundcloud, youtube, iTunes.

[@johnjiggler6172]

Blowing up of an artist is very rare. Very very people become world sensations. Most artists are forgotten with time. Shady records is doing just fine. They had 50cent as a worldwide sensation. Being signed is a big deal but its not a guareenty that you will be big. It mostly depends on the artist's own talent and luck

[@Akjayy74]

Says why it failed Has 50 cent in the thumbnail 🤦🏿‍♂️

[@Natak222]

50 left the label early

[@streamvision145]

@@Natak222 But he just got into business after that. Its not like he flopped and got out. He just went a different direction.

[@jaysjourney7351]

JuelzTrak 50 didn’t need em? Are your parents related? 50 got blocked from pretty much everywhere after the preme incident and couldn’t perform, couldn’t get sign. How are u gonna speak for another man? 50’s words:”em saved my life”

[@stunna729]

N early? he left in 2014 lol all his biggest success was under shady

[@Appathetic_Substance_Abuse]

Its not about 50 its about the record label

[@dennis3dc]

Lil Wayne was as big as Em in his respective time, and he used his star power to bring in the likes of Tyga, Drake & Nicki Minaj. A very impactful record label. Perhaps Young Money had more resources, better marketing, better connections, but what I’m saying is that Em could’ve done better. I don’t want to hear people saying “oh he’s not a business man” because he should have never decided to create a label if he wasn’t prepared to take on responsibilities.

[@dennis3dc]

50 cent is an obvious outlier. He’s comparable to Griselda, they both had a lot of steam and some experience in the industry and they already had a strong fan base. Yelawolf is similar in that way to. But they are all designed to be Em’s henchmen

[@awsomeboy360]

I like Eminem as an artist but his fan base is the worst of the worst. They only listen to Eminem and only him, that's one reason his label didn't work.

[@Fernando-rw6vz]

FErgersonn THE GREAT there’s nothing wrong with that, I guess that’s why he’s so mainstream, but I l like his songs unlike Kanye and Drake and all those guys who are in that level of fame, most of the best rappers in my opinion stay underground.

[@awsomeboy360]

@@Fernando-rw6vz Normally there would be no problem. But when they chant "He's the best rapper ever" despite having very limited exposure to the genre, idk, it just rubs people the wrong way. And I'm an Eminem fan. And sure, Eminem does drop some dope sht, especially in the past, but now a days when he conjures literal garbage, it's the same dudes saying the same sht. This condescending attitude that Eminem fans have is like no other. Most Hip-Hop heads love Eminem, but all of them hate his fans.

[@yousafshady]

FErgersonn THE GREAT Fuck ‘em however hates us!! Fuckin’ dickheads

[@TheWendellpaulo]

But they shouldn't. You don't see Jay Z fans listening to Desiigner

[@awsomeboy360]

@@TheWendellpaulo Jay Z fans have broader range in taste than Eminem fans. Jay Z fans can name legitimately 20 best rappers. While the most Eminem stans cannot. Not even close.

[@sjoerdsiemes]

I mean, a lot of the artists that said they left because they had big plans are never heard from again.

[@ritchielalo6647]

Solid analysis, I feel like something has changed at Shady Records though but I wish they would push Boogie more he doesn't come up on my radar much. Griselda does their own thing though which is cool I don't think they'll have any problems.

[@MDK22420]

I honestly think it comes down to Interscope and Paul. Eminem's focus is on being an artist, and has other people, like Paul run the label. My guess is that Interscope only dishes out the dollars, when its a sure thing for Shady, and has final say on the albums being shelved or not. Paul I think just doesn't have the drive or interest in doing what's needed, and is complacent, knowing he has Eminem, and the back catalog, he's good.

[@bikrambal791]

Dr Dre knows business if I were Em, I would have launched it with Dre.

[@curlofburl]

Dr. Dre's label is Aftermath Entertainment has a terrible track record. They had Rakim,Eve and Busta Rhymes on the label and they didn't do anything under the label.

[@bikrambal791]

curlofburl Dres label did not have a bad track record, including Dre, 50, Game, Em, and Snoop. Who even cares about old ass Rakim by 1999.

[@bikrambal791]

Mellow XX I know he’s one of the GOATS lol, but in 99, a changing era why would I listen to Rakim over 50 Cent lol

[@davereback6787]

He did its shady/aftermath

[@bigtl9500]

Bikram Bal Any artist that didn’t have the backing of Jimmy Iovine on Aftermath flopped, Jimmy was the one who really decided whether or not an artist got that push if he could see huge marketing money in an artist

[@tinkiwinks]

50 Cent is the only one who blew the hell up and is Shady’s most successful protégée/artist.

[@harvident5703]

50 already was already blowin up off his g unit branding and his beef with Ja Rule..he was ginna make it big regardless

[@alikouweik4763]

Harvi Dent he was unknown before shady WTF are you on? Eminem gave him in da club beat and he exploded

[@hurtspublishing3906]

D12

[@matthewmann8969]

@@harvident5703 50 was not going to blow nearly as big though without a major label backing him though at least not nearly to the same level he did in the real time and Obie Trice was another successful artist that went platinum quickly with his first album

[@OvrTheTopJustin]

Never out shine the master And he makes sure of that

[@stLJett]

Most labels push a "style" or "look" on an artist to make them fit what's popular. Shady allows the artist creative control. That doesn't always sell. I wouldn't say his label failed. If anything one of the most successful labels in the industry. Introducing one of the biggest stars in History. 50Cent! Every other artist gets a 3 yr run and then sent on their own accord. Their career is in their hands at that point. Which is great! Em is setting up one of the biggest platforms in the industry. They can't force mainstream media to move with them... Look at Rocafella, Cash Money, No Limit, Bad Boy, etc... Where they at now? Same boat or worse. All major minor labels have failed by these standards. Look how Griselda conducts business... You get the perks of the bigger labels to grow your empire... Then your label starts to settle in the mold for the next little big label.

[@CamdenMcInnis]

Problem is, Eminem's experience in rap is different from black rappers. Hate to bring race into it but I don't think Eminem can mentor black artist. 50 Cent is an exception, he's a star because he's so unique. He could have became a star with anybody just maybe not as big.

[@uriellesimo3439]

I don't really see how this is an argument tho

[@uriellesimo3439]

@Anca Schiopu how do you know that?

[@nickromo8195]

This is dumb lol. Rap is rap. Just because he can't say the n word doesn't mean he can't help black people build their skills.

[@BlackMusicGenre]

Don't forget 50 cent had Dr. Dre .

[@matthewmann8969]

Obie Trice is another exception he had his own unique flavor too

[@mauriciorojasclaros2112]

I guess he only owns it, but doesnt give a shit about what happens there.... besides that, how fair would it be to make an artist maginificent, he really expects a LOT to even feat with another rapper or musician. So, giving that unimaginable clout to somebody he doesnt think deserves it, isnt an option

[@BryanKalloo]

"My grandparents were that for me before me" lol this guy really read "Em" as "me"

[@MegaDubrock]

no one cares bryan

[@hiroukiyo8324]

@@MegaDubrock I, and the people who like the comments, cares. Go play, kid. Smh.

[@jackdamenace13]

Bryan Asto That’s what not reading enough books will do to you. The ignorance that comes with hip-hop.

[@BronzDano]

EMs Problem, is that he’s always trying to surround himself with generic “street” rappers, rappers that seldom standout. Even 50 hasn’t been able to maintain his level of success, critically or with sales. There is little diversity in his taste. There are a few exceptions like Kendrick who is actually with Dre, and Yelawolf. If em sought actual artist as opposed to generic rappers with a buzz, he’d be more successful as a label. He either goes with corny street rappers, or lame ass pop singers...the problem isn’t the fans, it’s the product...

[@marie_84]

@Kitsune Baka Great comment. So on point. You're right. 👍😎👍😎

[@BronzDano]

Kitsune Baka I agree, he doesn’t have to find another Slim Shady, but at least someone unique. I’ve never heard of Greydon Square, but I’ll definitely check him out. You should check out G-Mo Skee. He is like a comedy/horror core rapper. I wish Em would work with someone like him, who comes up with crazy concepts, cool melodies, not just rapping about “postin up on blocks, stirring pots, keepin it real...” yawn. ICP were dope as hell on their albums Riddle box and Milenko....I still listen to songs off those albums.... 🤘🏽

[@BronzDano]

Kitsune Baka I’ve already added greydon to my library, I’ll check out everything you mentioned here too. Check out G-Mo Skee. And look me up on instagram if you wanna talk about this further. @bronzdano

[@BronzDano]

Kitsune Baka dude check out his albums “my filthy spirit bomb” and “Chaly and the Filth Factory” and his mixtapes “got filth? 2” his imagination is insane 😅 glad you like it. Unfortunately I don’t have Twitter...

[@BronzDano]

Kitsune Baka also, Greydon is dope. Thanx for putting on to him. 👌🏽

[@sergiovictoria8345]

Shady records didn't fail always it wasn't until post 2006-2016 failed But he's doing better now with boogie

[@ChainSwingerHxC]

i like that this video don't diss em whatsoever. mad respect to your personality

[@CloudTribe]

Some rappers aren't meant to run labels and should have managers who reel in talent to the label. He should have consistently signed a few artists every year and built a large roster, or focused heavily on talented/popular artists and inked a deal every couple years. 04-09 He wasn't active and the first act he signs is a rap group who can't make good albums, or singles.

[@charlesjefferson4372]

I hope you guys don't think one success story (50 Cent) under a label that's under another label is somehow proof that it didn't flop. Because that's not how that works.

[@landenfrintrup704]

Em is an amazing rapper and his legacy will love on forever, however he lacks the understanding of the game today. He loves lyricist and that is what he signs. He wants hardcore lyricist and people that will just stick to being a true blood MC. He won't sign someone that raps lyrically but also raps for the love of the genre. He branched off a lot with his last album but that was to just to appease the game and get people to stfu about how he is an old bitter man stuck in his ways. He does enjoy certain rappers that are in this time period but he is still stuck to the old head mentality like myself. He needs to take a step back and realize fully what is happening with the rap game. the signing of Boogie is promising but Em needs to realize it can't just be lyrics anymore to be at the top. People sometimes wanna shut their brains off and just listen to rap and once Em sees that I think Shady Records will flourish.

[@_jayfromla]

If Eminem does that there will be no one left stopping the onslaught of mumble rap. MTBMB showed that there is still good music despite all the foolishness hitting the radios. Eminem doesn’t follow trends and that’s why he is respected. The day he signs a mumble rapper is the day I stop listening to his music.

[@BlackMusicGenre]

@@_jayfromla Eminem does follow trends ? Ok.

[@_jayfromla]

BlackMusicGenre Not the mumble rap and excessive auto tune and terrible lyrics trend

[@BlackMusicGenre]

@@_jayfromla Putting Young MA and Juice World on your album on your album is part of following a trend? Eminem even had a Drake-ish type track on Kamikaze . I just don't agree with your statement.

[@_jayfromla]

BlackMusicGenre That wasn’t following a trend he was making fun of Drake

[@chadwillett619]

The problem was Shady records or interscope records actually had a specific formula they used to promote and release their music and that formula revolves around 2 singles at least, that means 2 radio friendlyish good catchy tunes, jimmy Iovine is who will say when an album is ready to be sold because it's his money paying for the video and all other costs of promotion. So they take their projects to jimmy he listens and if he don't hear any hits it ain't coming out. They would turn in work and jimmy would send it back.

[@bibiinspades1953]

Shady was more of a major label push rather then a indi label, if a artist doesn't pop then they get drop, if they did what an indie label would do like how Griselda is pushing for Shady, Shady Records would have been an Empire

[@righteouslioncomedian1069]

Yep. Thats right. And If you remember it was actually "Shady/Aftermath", its a sudsidary.

[@bibiinspades1953]

@@righteouslioncomedian1069 I kinda wish they went the indie route could you imagine what they would have became? Bobby Creekwater, Stat Quo put out some all around solid projects, Cashis was pretty decent they could have put out some serious groundwork like Griselda, Obie too as one of the promising lyricist, a few mixtapes a year features with others like J. Cole, K dot ect.

[@righteouslioncomedian1069]

@@bibiinspades1953 I always felt like Shady/Aftermath had the potential to be a post millenium Death Row, especially with the direct Dre lineage and tight connections with Nate and Snoop. I think just the top tier of Shady artists alone (Em D12, Obie & 50) could have carried that into existence had the label executed it right. And some of the artists you mentioned would have been a great support acts, maybe even became top tier themselves. EDIT: I just remembered, Shady/Aftermath had fucking Yelawolf at one point!

[@nickybambino8991]

Em just signed the Griselda imprint. I would say that's a very good move for the future, considering they are the future.

[@its_b_5337]

I never understood why Shady never tried to sign Big Sean

[@joemama4483]

@Lite-Wing Gift nah

[@taureanmay7480]

Big Sean signed to Kanye.

[@a-aura]

It really does make you scratch your head. Even right now Griselda records are not hitting the numbers they deserve.

[@jwood8769]

Y’all forgot to mention the biggest flop and disappointment “ slaughterhouse “

[@RB3Vids]

Budden

[@mhmoodshickh7284]

He literally made a whole video talking about slaughterhouse's flop

[@idkwhat123]

Business

[@mike.cdn7212]

@@mhmoodshickh7284 Eminem deserves to take blame for Slaughterhouse and Yelawolf.

[@mike.cdn7212]

@@mhmoodshickh7284 Griselda and Boogie is what Slaughterhouse and Yelawolf should of been. Hope is not lost but still, it was disappointing.

[@kingvergaz]

The problem is in the type of artist he signs for sure he signs talented people but they are not what people are listening to. if you can't ride with the wave then you will be left behind...now is the time of melodic rap and mumble rap... like it or not its what people love. ..pure lyrical rap makes sense but its not as marketable as others

[@sleepynino]

Let's be real shady records is to clear some taxes and dont get hit hard with paying off taxes. Corporate tax is alot cheaper than normal peeps

[@westmics1953]

The way shady records works is eminem promotes him self loll, last major promo I say from shady was the bad meets evil since then its been suprise new album here an there

[@nicwinsteadart5330]

From what I gather, sign for "the rub" and the mentorship, get over on your own with the knowledge and leave like 50 as a big star. Hey, not everyone can start a "star factory" and it's okay he can be just a mentor and that's just as good.

[@ES_PA]

Shady Records been a graveyard for years ... let's not kid ourselves people.

[@Knockouts_Republik]

Shady records is too lyrical and old school for today's music

[@jjkillaf150]

He didn’t work with his artists or put them on as much as others do. Lil Wayne is a great example of putting on his artists with Drake, Nicki & tyga. Em is WAY too quiet and isn’t on the media like that. Surprise albums and tracks with a few tracks on his artists with his feature is not enough.

[@zenithpath8707]

Drake and Nicki yeah. Tyga no. For a long time he was considered a One-Hit wonder it wasn't in tell 2018 he came back with out lil Wayne.

[@jjkillaf150]

Zenith Path no I mean he was putting him on though. Tyga blew up after but he definitely tried.

[@zenithpath8707]

@@jjkillaf150 Ah

[@stevienguyen2047]

I thought it is generally accepted that Eminem’s weakest skill is having an ear for signees. Stat Quo, Bobby Creekwater... garbage rappers with no marketing appeal... It’s okay tho. Em is great but not the best at everything

[@eazy2hate]

Stat quo was really good

[@mojowasabi8823]

Stat and creek were both dope.. they just weren't for eminem fans.. and honestly d12 was always held back by trying to stay in the lane that pleased the stans

[@BlackMusicGenre]

Stat and Creekwater were far from wack . Eminem just didn't know how to market southern artist. Quite as kept Eminem got lucky with 50. Between 50cents buzz and Dr.Dre in the mix 50 hit a homer with his debut.

[@Cultofjohnbrown]

Stat Quo and Obie were my favorite acts on Shady

[@alvarobendezu8452]

I'm an eminem stan and i see where this video is going, there are so much signees that could have bigger careers. Like he got an appeal mainstream rapper like boogie on the label, if he don't blow up on his next project, i'ma be dissappointed

[@whoami-iq6zv]

It’s quite simple why it “flopped,” Shady Records was promoting black lyrical artists to mostly his core white audience listeners. Look at his reported demographics before you comment on how black people listen to him too.

[@whoami-iq6zv]

There were recent reports done where all major artists in hip hop demographics were analyzed. By far Eminem had the highest portion of white listeners than any other artist. It was reported that Eminem was not as popular in urban areas as his other contemporaries, but Eminem had stronger followings in rural white counties across the country than any other Hip Hop artist.

[@zenithpath8707]

This still doesn't work sense a large percentage of rap fans are white

[@whoami-iq6zv]

Zenith Path The majority of the first world is white, the United States population is dominantly white, rap is now the most popular genre. It’s no brainer that the majority of rap listeners are now white considering who actually have access to his content. While most hip hop listeners are “white,” it’s misleading because many times they are poppy songs with a featured pop artist. Rarely do purely rap songs get popular, something Eminem’s label was putting out. I think one thing you didn’t consider is that demographics are continuously changing, and this label has been around for twenty years. It’d be hard to make the statement that during that twenty years your statement remained true and difficult to prove it since it wasn’t like they were tracking listeners during that period.

[@zenithpath8707]

@@whoami-iq6zv Than the problem wasn't because they are white or black. It's the sound Joe is a great example sense he's biggest songs are club songs. Sense we are talking EM the majority audience and demographic has always been white. That statement isn't hard to make

[@whoami-iq6zv]

Zenith Path i said because they were black LYRICAL artists. People replying focused too much on the black remark and not the LYRICAL remark. Lyrical rap is better received by the black community than the white community. I only furthered my remarks on how eminem shares a much larger white audience than other rappers just as popular as him as a whole. And yes you are correct about the club hits, which is why Drake is so well received by the white community. His sound is easy to digest and why his most popular songs consist of pop singing verse him straight spitting. In comparison like someone like Kendrick who has a smaller white audience but a larger black audience than drake.

[@cleverchaleigh]

I agree with everyone that said, it didn't flop, but not all the artists blew up & got Eminem famous. I also agree that him running a record company is not his forte. It's kind of like the famous casting directors who pick epic actors who gave legendary performances, like the Godfather. The people that find raw talent in rap game, have a knack at figuring out the next hype or trend in a business context. Eminem may love their work and want them to succeed, but he doesn't have the business mind for that part of it. Plus, this generation is solely online. They don't buy music and if they do it's also online. And youth culture is used to music being horrible and it's overhyped. So, there's a lot of variables that played into this.

[@topbackpodcast2615]

To Eminem’s credit, he had the right pieces and some of the best lyricists on his label. Just didn’t know how to maximize their talents

[@AhadOC]

100

[@Nobody_Cares913]

Best video yall did in a while!

[@smokedout7129]

It didn't flop. It's just underrated, because of some of the people in the group and how the rap climate is. If the rap climate was focused on getting people to think, they would be in a better place.

[@infinitethought9267]

I think it’s more of the fact that Eminem took the 4 year break right when shady records was at its peak and then when he came back he basically spent the past 9 years trying to pick up where he left off and just trying to pick up the slack in general and on top of that when he was doing the slaughterhouse and yelawolf thing lyricism in hip pop was dying out its more of him just doing everything at the wrong place and at the wrong time I mean think about it he signed a lot of talented artists but they still didn’t make it as far as em wanted them to go which is really unfortunate point being a lot of ems doing was way too ahead of its time

[@markocenic299]

2010 + Eminem signs mostly lyrical rappers instead of hit makers.

[@jbeasy5620]

His record label flops on artists because they try to force them to use the same formula as him, which no one else can re-create or deliver with the same edge. It actually bothers me that an artist that appreciates the game as much as Em allows his label to influence the music so much. Slaughterhouse could have been epic....

[@ImagineTHATbang]

So no mention of slaughter house... I guess Joe Budden was right after all😂

[@Marco-xx4iz]

ImagineTHATbang what he said?

[@nadirsah1954]

He was wrong ...go listen to what Crooked I and Royce said about the situation ...Joe was lying

[@scoresport8673]

is that you joe budden....i know you handwriting

[@danielliens5360]

The Cypher where Joe basically says he doesn't want to rap anymore. Joe killed Slaughter house and blamed Em.

[@TheStop]

@@danielliens5360 Budden pulled them off life support but Em was the reason they were on life support lol

[@oreopharaoh3748]

Em jump on feature then it’s thier responsibility to capitalize, west side didn’t really do it for me, but when em expose me to cordae became standard rotation, also got me into some older artists, might not be on shady records but em was that door, shattered brain by Conway I only know because of bang, artist like Wayne and Em open doors to artist just by jumping on features, now if that artist connects with the massive that’s depends on them, I won’t know Royce 59 without Em I’m willing to bet most won’t either

[@tasteewheat393]

If i was in eminems record label. I wouldnt make it flop, it takes the right people to be in his label

[@Gemini050788]

The real issue is the Stans. They aren’t true or real hip hop fans. They only love and support Em. But never the artists. If they even bought their projects just to support them, they would’ve had longevity. But they never looked past Marshall. Ask D12 how that project without Em on it worked out for them since the stans claimed to love D12 so much. 🤷🏾‍♂️

[@VirtualVernon]

Obie Trice's debut album, Cheers, was eventually certified platinum by the RIAA. So its not a gold album like stated in this video.

[@ReservoirPunk]

Key word *eventually*

[@finalbossoftheinternet6002]

Shady is destiny’s child, Mr Porter is Kelly and Em is Beyoncé.

[@TheCptCheese]

Aside from 50, Yelawolf was incredibly close to being marketable. I mean, they played his song in Son's of anarchy, and also have his songs in video games. He was super promising, and it really sucks that he wasn't able to push through with just that extra mile

[@matthewmann8969]

Obie was also marketable hence his first album on Shady went platinum and got great critical reception and fan reviews

[@bdr113080]

Actually 50 Cent didn’t leave the label because he wasn’t happy anymore. He finished out his contract. Really the only artist in hip-hop to get to the level that 50 Cent got two or higher and then re-signed with the same label they started with was Eminem resigning with Aftermath. As far as every point you made you can say the same thing about every other hip-hop label that’s ever come out. They have their heyday with one or two main artist and then there’s three or four other acts associated with those main one or two, the main or disco multiplatinum many times over and the artist on the next level down go gold or platinum a few times and after six years and the main one or two artist have had their main run the labels popularity goes away. Tell me how this is any different from death row, no limit, G-Unit, Rockefella, cash money, Lynch mob, doggy style,…….. I mean besides Kendrick Lamar please show me all the success TDE has had the last five years? Honestly making a video like this and singling out shady records while purposely not telling your audience that this is what happens to every other hip-hop label really makes you come off as a hater. Bad form.

[@TheQuietfun]

Eminem should have had a LOT more to do with Yelawolf's albums. Yela speaks on the lack of control over his first project, but that he had a lot of control after that. Em still should have been more involved and he would have done even better. Yela got a little boost, but at the end of the day isn't that much different than if he was independent the entire time. To ME.. this was the ultimate combination.. there would have been lyrical obliteration.

[@paydro3310]

I agree. Slumerican is alive and well. Yela will be all good.