Why Every Rapper Owned Record Label Fails

[@Travii]

Young money has 3 generational artist, no matter how many flops that label had it was a success

[@Youneed3eyes]

Facts I feel you

[@Wwattz]

Yeah but alot of those artists flopped specifically because the best parts of them were cannibalized for the bigger of more favored artist on the label. Their lyrics, their style, their gimmick etc etc.

[@Eleven_11]

yeah if any of these labels should get a pass it's Young Money

[@artistaccount]

@@Wwattz kinda how they joke about OVO sweatshop. They say drake just takes the best songs from his label and they release it as drake but who knows

[@Wwattz]

@@artistaccount there's of stories of birdman just walking into a studio or room where people we're putting together ideas, hearing something he liked & taking it for himself or giving it to another artist. & if you're an artist, you telling birdman no?

[@the0nly0n3]

The Weeknd dodged a bullet by not signing to ovo

[@sandwichsquad74]

PND is your example of what would’ve happened to him

[@Stevetrey]

@@sandwichsquad74 very true

[@MaboiHp]

😂 cap since his universal record deal he nummbers that are record breaking and over the years he is the biggest Artist on this Planet so much succes that people call him overated 😅 so die je really catch a bullet nahh i dont think soo

[@Kap_NYC]

@@MaboiHpWhat?

[@somethingeasy3005]

Not to mention Abel is arguably larger than drake at this point in their respective careers.

[@TooColdRecords]

Never sign to another artist. Egos get in the way and they hinder your career. They would never want u as big or bigger than them

[@baconeggcheesepodcast9390]

Now this is good advice because I see that being a issue

[@islixxn]

none of u doing this@@baconeggcheesepodcast9390

[@grant1430]

Meanwhile cash money started by rappers created countless artists all bigger than big tymers who started the lbel

[@gmax3277]

🤖

[@TooColdRecords]

@@grant1430 but bro how often do u see that happens tho? How often u see a Nicki Minaj or drake?

[@hessenic6862]

GOOD Music gave us Big Sean, Kid Cudi, Travis Scott, John Legend, and (more recently) 070 Shake. Look back at its earlier years. It wasn’t a failure while it lasted; Ye just had enough of it and ended it accordingly.

[@cayde9878]

This exactly, GOOD music gave us so much. I don’t see it as failed, as so much ended

[@nanathegoat5106]

It was definitely a failure for the artists. Very few of them have good things to say about GOOD music. And 070 shake was popular before signing with Good. She had her pick of labels and chose Good cause she likes Kanye for some reason. Said she'd would just continue independent if it wasn't Kanye.

[@1107z-jd7mg]

i want to join G.O.O.D Music because Kanye West says i can say Jesus in His Studios

[@hessenic6862]

@@1107z-jd7mg Amen

[@hdm43rd26]

Bro … 070 is hot❤

[@XvXMONSTERXvX]

The problem with rapper-owned record labels is there can only be one all-star on a label at a time. Theirs no way an artist who's also the label CEO is going to give you opportunities they can use themselves. It is a conflict of interest when you are both making music and theirs only enough resources to support one person's career at a time.

[@KeyonSanders-zm4yd]

I want to get signed to a real record label who's going to give me a helpful record deal and not fuck me over all people want to do is make music and make money fuck all that fightin over women trying to be the number one dope man...the only reason why I get so much criticism is because I don't want to sign to certain people labels because I know how they are, they main reason people be getting killed or dissed in the rap game is because of them not wanting to sign to peoples record labels so they try to compete...I refuse to sell my soul which is killing my true self to become something I'm really not...imma disabled rapper so picking me is more of a benefit than what people think

[@ConwayKitty]

YM had wayne drake a Nicki all blowing up all over the place at the same time. Although I admit that's only 1 I can think of.

[@KeyonSanders-zm4yd]

@@ConwayKitty true!!!!!!!

[@Badieboo]

​@@ConwayKittyBirdman steal all their money tho🥴

[@ConwayKitty]

@@Badieboo very true. I think they made peace and straightened it out. Made me gain even more respect for Wayne for standing up for himself and his artists under him as well.

[@rapuniverze2998]

Dreamville is the only rapper label i'd even consider signing to

[@LemiTheRedPanda]

Same

[@ilyouslug]

ok buddy 😭

[@Octxvius]

When was the last time you heard a Lute record ? Does Cozz still make music?Bas makes music here and there. Earth gang had a moment and vanished. Only Ari Lennox and JID seem to be prospering there

[@baconeggcheesepodcast9390]

Yeah it seems like Jcole would look out for his artist

[@R818B]

Everybody always forgets about CMG. Yo Gotti bringing in Moneybagg Yo, EST Gee, GloRilla, 42 Dugg and now Mozzy is definitely one of the more successful labels in the game. Shit you could even count Blac Youngsta as a success too.

[@officialchoccypop]

What Jay did that was great, intentional or not, he "retired" in 03, Ye drops 04, Ri drops 05 and 06, then Jay returned in 06. So he gave himself space to focus on them then came back to maintain relevance. Also he chose artists that compliment him instead of compete with him.

[@40EastTrill]

That was when he became president of Def Jam. But with that he also neglected legends like LL Cool J, Redman, Method Man, DMX, and Ludacris. Basically got rid of "the competition" so he could return.

[@diamondseries7221]

Jay wants artists that he can control, so they never become bigger than him

[@MortanAMrk]

Aint Rihanna and Kanye bigger than him?

[@wraynephew6838]

​@@MortanAMrknot at that time in 2005 and 2006

[@robvett8584]

@@diamondseries7221that’s not true Jay wants the artist to thrive and be bigger then him! Like someone explained whe he went to def jam he explained he had to deal with a bunch of old stuck in their ways A&R’s and Exec’s that wanted to do things the old way against Jay wishes so between that and working on other deals he was tied up and left

[@JesseJames-du9oe]

AKADEMIKS said it best . One successful artist is worth 10 failures, LITERALLY . That’s y they don’t mind signing a bunch of artist .

[@alexanderjacob178]

That’s true💯

[@artistaccount]

I think he said 20 failures but facts

[@alexanderjacob178]

@@artistaccount well even better😂

[@Randomjackass135]

But there are also tons of independent rapper owned labels that are not just about squeezing every penny of profit possible and then retiring from music at 30. The industry killed the art

[@keezemojito1278]

Factsssss

[@establishedb]

Opium is literally the only label where the artists branch out on the own and collect they own audiences. Carti never had to give a feature or promote them

[@03cam]

opium won’t fail because it’s less of a label more of a group they don’t have to constantly promote eachother and they never compare themselves they just stay in they own lanes and stick with only eachother even with the producers they stay in their circle

[@G59METH]

Nobody knew who they were before they signed to Carti lol stop cappin

[@WillExcel704]

@@G59METHmaybe Ken since he was signed in 2019 but Lone had crazy motion in the A nggas knew who Lone was b4 he got signed to Carti

[@lucardown8243]

​@@G59METHcarti never said shit, we found out and supported them, its a whole diff story

[@PuLsarSevenMC]

@@G59METHI think most lonely and Ken Carson fans knew them before carti. For example ken Carson blew up off of high as shit and Yale which was before he signed to opium

[@uzikage.]

i would argue Carti DOES promote his artists, but in a much quieter way. ken and lone always get very high playlist placements whenever they drop. Ken was on the cover of Rap Cavier when AGC dropped i believe, and Lone just got a Vitamin Water collab which is massive.

[@lebronhearingfire3891]

Hid song was in a movie too

[@systemswerver]

Lone also did a Roblox concert. My guy is everywhere.

[@Jay-rn4pd]

ken also had something on snapchat too, so he definitely does promo them, he just does it indirectly

[@MusicSid-lk2vz]

@@lebronhearingfire3891what movie

[@ysrm]

@@MusicSid-lk2vzinsidious

[@renzrenzrenzrenzrenz]

I want to defend Kanye and good music when he said this in 2007: " Running a record label was the biggest mistake I ever made. I never asked to be a label owner. Sony offered it to me, and I took it. But I can't be there when people are calling me to the studio to hear some music or approve clothes for a video. No disrespect to anybody, my focus is Graduation". But instead of stoping, he kept signing new artist. Kanye is really good at finding great artist and all of us can agree to that, but running a label is not for him(but he still did, knowing it's a mistake, and still kept going. Man I can't understand this guy)

[@lucha0075db]

It’s not about a rappers/artist label. Same can be applied to major labels. It’s a game of numbers. Sign enough acts to catch a golden goose.

[@TheGuillotineKing]

Fun Fact lil Wayne is the only artist to sign other artists that then become more successful and don’t fall off

[@zaygonslay]

Drake? Thug? Lmao

[@deadplthebadass21]

More successful... but who has more respect then Wayne

[@Makiaveli01]

Why would it be a competition though? As long as everyone getting bread, everyone eating it’s good, matter fact an artist becomes more popular than you and they signed to you, shit that’s more money in YOUR pocket, I bet lil Wayne made multi millions of Drake 😂

[@chromethug]

gunna is bigger than thug at his height rn, soooo not a fact… lol 💀

[@deadplthebadass21]

@chromethug how does that mean Lil Wayne fell off? That just means people are bigger than him... not the same as falling off. If someone has a 400, that doesn't mean 300 is no longer a big number

[@MABShcola]

Kanyes GOOD Music didn’t complete fail since it gave success to artists like big Sean, Travis Scott, John legend, teyana Taylor and even had a part to play with metro booming success.. that being said it’s no longer an active label but definitely way more successful than dreamvile & cactus jack considering the names I mentioned above

[@Stevetrey]

but it still failed cuz where is it today?

[@tj-mb3fy]

@@Stevetreynothing lasts forever little man

[@Jetsonnewyork]

I still wouldn't sign to kanye today either

[@futurehofer1564]

sheeed but it should last at least some more years specially considering most of those artists are still in their prime, specially Travis @@tj-mb3fy

[@StainedTenko]

@@Jetsonnewyorkyou ain’t signing to nobody lil bro

[@yakyakyakperfect]

Crazy how Drake said this because he’s holding artists back

[@jaburollup]

Yo my thoughts exactly! Free my nigga PARTYNEXTDOOR

[@jobach]

He's the one doing it the least tho. Nigga featured smiley, that's something

[@yakyakyakperfect]

@@jaburollup especially him!

[@ebbebauer8790]

I'm Soo glad that Abel dodged that bullet. Imagine Drake wouldn't let him release Starboy (the Album) because he wants that track to be on Scorpion

[@chickensauce85]

when he said that stuff about artists not being able to handle other artists getting as big or bigger than them he was probably talking about himself too.

[@TheVariShow]

For the future rapper that’s watching this who will blow up and start their own label , THE GOAL IS TO SIGN ARTISTS WHO WILL BE BIGGER THAN YOU, THATS HOW YOU MAKE THE MONEY !!!

[@samsara2521]

Singing to a rapper you idolize is like a workplace power dynamic between a boss and employee

[@NeauxChill]

It's worth mentioning that Lil Keed (RIP) was signed to YSL and was definitely prolific

[@Eleven_11]

RIP Keed

[@Doge_-_-111]

This is why you gotta lil wayne so much credit, he never tried to stifle or hold back the careers of drake and Nicki even when drake started to surpase him in popularity

[@Shay416]

People forget that Dreamville is a bit different because Cole went to college for business and communications. He has a better business understanding than most other rappers.

[@jakubcrowe7682]

doin tricks on it

[@Fire-sj7jf]

@@jakubcrowe7682I’d kick flip on it

[@deprosport7254]

The guy who admitted he doesn’t read books? Clean your mouth up.

[@Lordofthefall06]

Zip it up and wipe urself when u done!!!

[@brandonburns5365]

I don't think thier labels fail, i think they do exactly what thier supposed to be for that moment.

[@ShaneCM]

This. Many of these artist don’t know what they were signed for.

[@Myronmutamba25]

Austin Mahone signing to Young Money is the craziest thing I've heard in my life 9:15

[@wanlittle]

I think 1017 had a ton of potential but everyone went to jail or died.

[@taylorjohnson9776]

Damn “why did I give that Daytona album to Pusha” weirdly gave me chills

[@radeewilliams5971]

1017 was actually on its way to being a good label all the rappers just went to jail

[@fuckludaa]

no literally 😂

[@Lordofthefall06]

Fr dawg🤣🤣🤣🤣😂😂😂😂

[@OnSludge]

Same with YSL 😂

[@swaggervitamins]

You need the artist to be an advocate for you Young Thug, Wayne, Cole, they really advocate for their artists.

[@priztucker]

11:38 Young Money is a good example. Tyga, Nicki and Drake all had their own teams and vision as opposed to most artists who think everything is going to be handed to them. The cosign is just access to resources it doesn't mean its time to let up. But what's most important is making good music.

[@rakeemkoroma2398]

i feel like some record labels are tax write-offs and just ways to keep friends to a rapper paid and in the loop

[@Jetsonnewyork]

nobody gonna talk about Destroy lonely's dad signing to ludacris??!

[@copilot127]

I think a good example of of one of these labels is griselda. Sure wsg is still the biggest out of the label, but benny and conway aren’t living in his shadow and rather collaborate quite often. They are sure a force to be reckoned with

[@Ps3luvr260]

Griselda is on Shady Records.

[@tinicoleofficial]

Facts

[@rayenallen1384]

Young Dolph had the blueprint and it costed him his life

[@yanganaperera8500]

Roc Nation and Dreamville are the only two good labels by rappers, after don cannon did uzi bad, uzi signed to roc nation, and bro seems happy in the label, just look at him name drop jay-z in his music and how jay-z pays him well

[@scientific5147]

It wasn't Cannon that Uzi had a problem with. It was Drama and they got pass it. He still sign to Generation Now

[@td_g]

Opium low-key is the best label to sign to all their artists have some level of hype behind them lmao, Edit: by that I mean joining the label itself gives you a huge push regardless of whatever you have done before hand

[@its_dionology]

Fr look at Homixide G5ng. Just signing to 0pium was enough to push them so much. They don't even are seen with Carti or others but still they get good numbers when they drop

[@Nulsiga]

Yea honestly opium is the best label to sign to carti hype is insane and he doesnt even need to promote his artists all he has to do is randomly pop up on the scene and everyone goes wild 😂😂😂

[@joshnathanjr]

Ngl, the thumbnail change was so good-the second one, with the doors, MADE me click. Good work!!

[@MaziiValabasas]

you was right about everybody but ken and lone lmao they like the biggest out rn, everyone talking about ken new album as we speak

[@g5036]

No offense bro but who's everyone

[@raptru267]

I like them too but the avg person would say they have never heard of them before

[@baconeggcheesepodcast9390]

Who is Ken

[@TerminatorKB]

@@baconeggcheesepodcast9390Ken Carson

[@shiner4l]

@@raptru267 bro the world is changing rn, yeat is about to have the biggest song on a drake album

[@luvellecummingsiii9438]

I am glad someone did a video about this subject matter

[@jamaalshawn]

LLOYD is one of the most slept on Artist ever! PLEASE We Need A Video On LLOYD "Caramel" "Lay your head down"

[@WarriorKM35]

I can see why Carti hasn’t collabed with Ken and Lone he’s letting them do their thang(I know this comment looks zesty)

[@thedivinemessenger]

AND THEY LOWKET LIT LMFAOO

[@browntint]

i feel like he just doesn’t make music that much so he doesn’t wanna give them features😭

[@banhbaothit1629]

@@browntint? it jsut doesnt release he makes hella music

[@DevinJamalSims]

Never hear drama coming out of Dreamvile! Cole is such a solid person!

[@MichaelHemotoxin]

I'll never understand how an artist in 2023 would ever think of signing any kind of paper work over their music that isn't a 1099, literally every possible platform is accessible to you for free. If you drop a great project someone will want it and you're better off owning that thing than churning out a project out of obligation to a label you think is gonna level you up.

[@8eight104]

Lil Bibby seems to be doing good, but his mindset was to be a business man, instead of the star onstage.

[@toadgt9589]

bro didnt see autmn, bowithuke,clario coi lerry, daddy yankee, daniel ceaser, g herbo, glass animals, gotye, kid cudi, lil tecca, NAV, pearl jam, pop smoke and yung gravy

[@the_real_tay_loud2072]

I mean a lot of these labels were incredibly successful. YM, MMG and odd future

[@PiTjlang]

having ZERO INTEREST in--or developing--the requisite skills to steer a dynamic corporate entity --Is one of the primary reasons they pursued a "RAP CAREER" in the 1st place

[@lostvayne1763]

Ken and Lone really did get their career from signing they had a niche following before but now are almost on top of the world after signing i feel like opium is different because if you’re a fan of carti you’re most likely going to like ken and lone

[@kysofye1]

Ken and Lone were both well known in the underground before signing, but Kens been with Carti since Die Lit

[@anthonyabreu5197]

Violated by not highlighting kid cudi at 9:36 💀

[@raptru267]

its good for unknown guys but if you wanna go as far as you can you should avoid signing to another rapper fs

[@CCoreFour]

Realest statement ive heard in the whole comment section fr

[@JamaicaSugar]

That thumbnail is everything! So funny.

[@elicubillo313]

opium will not fail. majority of their fans are in middle school n high school. the future is huge for them

[@pogo8050]

I always get burned out on rappers when they start talking about their new record label 1-2 albums in. It makes me feel like I’m obligated to check out 5 new weedcarriers who will drop at most 1 mixtape but still be featured on every album.

[@patrickmcdermott06]

Interested to see how kendrick runs pgLang. Hes seen all of these labels collapse, im sure he will learn and try to make pgLang successful just like dreamville.

[@what-rf5kj]

It won't be. It's already a mysterious label, only one notable artist and Baby Keem doesn't drop enough music or do enough features to be notable. Plus it's his cousin. That label isn't going anywhere.

[@Lordofthefall06]

​@@what-rf5kjhow would you know that lmfao.

[@what-rf5kj]

@@Lordofthefall06 Because the label has existed since about 2019 and it's almost 2024 and what has it achieved? Baby Keem had a successful debut, but where is his 2nd album? It came out 2 years ago. Baby Keem needs to drop soon. You can't wait this long on your 2nd album. Baby Keem's 2nd album is unlikely to be as successful as the Melodic Blue. Baby Keem appeals to kids so he needs to take advantage of his youth and consistently drop music. With that, that's already one artist he's already failed, and then Tanna Leone he doesn't even make music with him to help him gain popularity. pglang released one song this year. In no way are they are ran well. The Hillbillies was mysteriously dropped and didn't perform well on the charts despite being sent to radio.

[@gangswag3447]

big smoke records is really good, dreamville is really good, i feel like pglang is gonna be really good, ysl is still really good, glo gang is still really good, just stay positive man.

[@wraynephew6838]

The problem is running a record label is diffent them creating music and working a rap career. Most rap artist do not have a clue on how to run a record label, and managing the finances of that record label.

[@JohnBillow]

I'm glad people notice this now

[@EternalSoldierGaming]

Ego, budgets, & income are why so many independent labels fail doesn’t matter if the label is started by someone well known or by a group of friends eventually, as the popularity comes in egos build up then the money comes in and budgets become a problem as well as payouts because everybody wants to get paid, but nobody wants to invest so therefore, if you start your own record label it’s for you, you have to be the artist, not someone you sign, not your friend, not your relative, it’s you otherwise don’t start a record label and stay out of the independent music business. I see this as an independent artist and own my own label. I am the only artist on the label I’ve tried every avenue eventually people get jealous and try to take what you have so therefore just do your own thing.

[@stee8345]

That thumbnail is genius 😂

[@RereAndRerun]

9:30 bro, AJR, Amy Winehouse , Lorde, Greta Van Fleet, Kid Cudi, Ski Mask, Birdman, Eddie Vedder??? Brother, everyone has heard of all of these guys! Republic was not the greatest example lol. Also shoutouts Clairo and City Morgue

[@knives5964]

Thats only the best thumbnail I've ever seen on youturb.

[@ektasix]

Lone and Ken wouldnt be as popular or important (mostly in the internet community) without all the Opium movement going around, they keep going viral. Theres just something different about that label and about those artist in particular.

[@Lordofthefall06]

Don't say that because you would never know.

[@diantedj]

This sidebar make sense honestly. Every label owned by a rapper on not has majority “failed” artists. We only hear about the big ones because they’re big but if a label of any kind has 10 artists it’s likely that only 1-3 will blow

[@au7642-d4z]

Dreamville is pretty good. J.cole and JID are both elite level rappers and the rest also maintain their own fanbases

[@itzcliffy]

8:44 when you said former good music artist teyana taylor i really thought it was a sneak diss to her LMAO

[@sir_tabier9332]

Bro snuck opium in to this video when they had absolutely nothing to do with this vid lmao opium been a family

[@John-Perry]

Bruh, the artists you highlighted under republic is like 1/3 of the MASSIVE names on that label

[@jonahhammond2438]

The equivalent of TikTok houses 😅

[@Ethang8s]

bro i was JUST thinking about this LMAO.

[@loudy12]

Dude young money is literally the most successful label ever and achieved that in a fraction of the time it took dej jams and all those guys

[@charlesblythe9527]

I saw this title and immediately was like “uh but what about Cash Money”

[@wrdkomp]

w vid 11

[@Eleven_11]

thanks bro!

[@sh0tgUn_sYko]

I think they just "sign" their friends to get them paid gigs opening up for them n shit. It's not about album sales or "success".

[@lilyshi3681]

opium should not be in this conversation whatsoever. there is no bigger cosign in the game rn than carti. opium is bigger then ever and every artist on the label has its own core fanbase. hate it or not but carti has really done an amazing job running this label.

[@steveballmer4569]

It just started give it another 2 years and see

[@luket1017]

⁠@@steveballmer4569it’s not likely to fail because of how carti set it up. Opium is a style it’s a brand and all the artists carti signed to it fit the brand. The brand has a cult following. Look at how long carti been doing this shit and the whole time he has had a cult following. That will continue with opium because it’s a style that resonates with people. Hence why opium most likely won’t fail at least for the foreseeable future. Unless carti starts signing random artists that don’t fit the brand however I think he is smarter than that. But that also means that you’re only going to see artists with similar styles signed to opium which you could argue might over saturate the brand in which case you would see artists fall off. But again I think carti is smarter than that he is only going to sign people who fit the brand but bring their own unique music.

[@Jetsonnewyork]

I totally forgot Chanel West Coast actually signed to Young money 🤣

[@apprentessjgooden2263]

Tina Marie was signed to Cash Money Records before she passed away.

[@barrymcoc8171]

Chanel West from Ridiculousness was part of Young Money 😂 😭

[@tapset]

Lol limp bizkit was on that shit

[@rikethere]

the thing about opium is it works more like a rap group than it does a label, and that really should be how rapper owned labels SHOULD work. every single person on opium has some type of hype, swag or vibe around them. its at a point where you can say “yeah i be listening to opium” and it works because of the way it was built. even though its a rapper owned label owner under a rapper owned label (awge) it still proves to function very well especially when compared to most other labels.

[@what-rf5kj]

No it doesn't. AWGE is not a successful label. Who knows an AWGE artist. Most people don't associate Carti with AWGE. And Carti doesn't really drop music.

[@rikethere]

@@what-rf5kj Rocky? Ant? Icytwat/Thottwat? Ferg??? and I don’t think you read what I said 😭 I said carti’s label is a rapper label under another rapper’s label not if it had successful artist or not. opium is under awge which is under interscope meaning anything he releases or any opium member releases will be under all 3 labels

[@zed_swiper805]

Yeah it’s cause unless a business is money hungry and disregards their employees it’s not successful

[@devilish8130]

only labels id even consider with are griselda, dreamville or stones throw

[@akultisgod5538]

charlamagne: who r u signed to blueface: my baby mama's a wetawd charlamagne: did u read ur contract blueface: i eat my own toenails

[@cdot.8492]

Eminems Diddy and 50 cent labels too. Records labels love this because they rather you have one good single or album and you never fulfill your contract, so they keep royalties. Its a collateral loan. Loans are designed to be more profitable with minimum payments. They encourage you be late and behind because it adds money(fees) to your loan. This is why you tour and never stop. Beyonce has been touring for 25 plus years.its not just because its fun its the biggest way for her to make money from her music.

[@souls1lver]

What ever rapper label u go with, never sign for no 20 racks.

[@cameronbuckley3356]

When you brought up chief keef artist and put a light on “lil flash “ name with the others I was happy af real one

[@YoungTCash]

Never sign to a rapper’s record label… sign directly to a major if that’s the route you’re willing to go. With streaming nowadays you don’t really need labels but that bag is just too alluring for most people to turn down when they can make a bigger bag through hard work and time

[@patriciagonzalez3152]

Young Money is literally the GREATEST label to ever exist. Their run was the biggest.

[@1mobile984]

No it wasn't. It was DeathRow. Initially Young Money wasn't even a Label, it was a musical group under Cash Money/Republic/Universal

[@jeffsebestyen4666]

Your voice is so deep fam that I don't even have this loud and it shaking my walls fr lol.

[@benceze]

PARTYNEXTDOOR still in the basement.

[@backprints]

labels fail too when their CEO gets sent to jail and some dude with cooking recipes takes over... truly harrowing

[@lucemper349]

I would argue about Gucci Mane's 1017. in 2020 and in the first half of 2021, everything was fine for them. Foogiano dropped Molly with 150 million views on KZbin by now. Big Scarr dropped 3 parts of SoIcyBoyz. And Pooh Shiesty was on top with Back In Blood and a few other songs. BigWalkDog also had a couple of pretty big songs. but then Foogiano and Pooh Shiesty went to jail and because of that everything collapsed.and then Big Scarr died ant that's was the end of it. so 1017 failed not because it's a Gucci Mane's label, but because of the artists themselves.

[@dmfleeting]

Yall even mentioned 88glamb😅 respect

[@largebankroll]

Ken finally dropped and it’s fire😂

[@thedivinemessenger]

ON GOD LOL AND DESTROY LONELY SHIT WAS COOL TOO

[@Triggerhappy825]

Designer can’t call anyone crazy anymore until he fixes himself

[@Eleven_11]

That’s true my new video is actually all on Desiigner too!

[@0x2seven]

Blurring out Lil Tecca was out of pocket, bro is popping rn

[@KDMSHOWCASE]

Dang, all I’m hearing is that the money is getting divided up even more if you sing under an artist label

[@rishavfash1r]

Opium doing pretty good imo

[@Eleven_11]

for sure i agree they are right now... but that's why the guy was knocking on the door in the thumbnail 👀 lol

[@rishavfash1r]

@@Eleven_11 nice detail

[@thedivinemessenger]

EXACTLY LOL THEY LIT FR

[@cxino7844]

fr if anything carti want them to be bigger since he dont even drop music lol

[@jcsohyper]

what abt dreamville????? JID and Bas Are popping off rn

[@silversoulken]

Griselda proally the worst example to use here simply bc that whole audience will buy into every artist on the act. But I feel what you’re saying

[@christbelle2277]

I agree with everything except 9:32 bro the majority of the artists on that list are HUGE

[@nikospapoutsidis2095]

I think the only label actually doin it is opium. There is no label that has FANS, you even hear someone say oh, i am a cactus jack fan or i am a ysl fan or sum shit? No, because it's just like a business, while opium feels like a band with seperated artists who are friends, are just the coolest mfs in the world, 95% of people who like them like all the members of the label and they all share the same kind of easthetic which they originally made and is unique and different asf. No matter if you like them or not they have the best marketing strategy and they are the most succesful ones.

[@ponternal]

Law 1: Never outshine the master

[@richoffks]

Drake was definitely speaking for himself there

[@Highestgato805]

Like a label can f you over that’s how these rappers wanna project that anger on the artist and f them over to keep them from getting any more successful

[@22Chamberss]

they fail bc they’re artists too & their success comes first. simple! the only person i would sign with today is 50 and that’s bc he really wants his ppl to win & he teaches you the game instead of keeping you in the dark when it comes to business. he’s also not with the funny shit so he’s legit imo 🤷🏾‍♂️