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Kenny Rogers Roasters is one of the most recognizable brands in the Philippines. Despite their success in Southeast Asia, they actually failed in the US.
In this video, we answer a couple of questions:
➜ How did Kenny Rogers Roasters start?
➜ Why did it fail in the US?
➜ Who is Kenny Rogers?
➜ Who is John Brown, the co-founder of Kenny Rogers?
➜ How did the Berjaya group acquire Kenny Rogers Roasters?
➜ Why is Kenny Rogers Roasters so successful in the Philippines?
⏰☀️ TIMESTAMPS
0:40 - Kenny Roger’s Story
3:11 - Why Kenny Rogers Hated Alcohol Brands
4:18 - The Story of John Brown and KFC
6:39 - Why Kenny Rogers partnered up with John Brown
7:19 - Why they decided to sell Rotisserie chicken
8:17 - Why Kenny Rogers Roasters Failed in the US
10:05 - The Collapse
10:52 - The Berjaya Group
12:27 - Why Kenny Rogers Thrived in the Philippines
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