Why Filipinos Love Kenny Rogers | Origins of Kenny Rogers Roasters

Kenny Rogers Roasters is one of the most recognizable brands in the Philippines. Despite their success in Southeast Asia, they actually failed in the US.
In this video, we answer a couple of questions:
➜ How did Kenny Rogers Roasters start?
➜ Why did it fail in the US?
➜ Who is Kenny Rogers?
➜ Who is John Brown, the co-founder of Kenny Rogers?
➜ How did the Berjaya group acquire Kenny Rogers Roasters?
➜ Why is Kenny Rogers Roasters so successful in the Philippines?
⏰☀️ TIMESTAMPS
0:40 - Kenny Roger’s Story
3:11 - Why Kenny Rogers Hated Alcohol Brands
4:18 - The Story of John Brown and KFC
6:39 - Why Kenny Rogers partnered up with John Brown
7:19 - Why they decided to sell Rotisserie chicken
8:17 - Why Kenny Rogers Roasters Failed in the US
10:05 - The Collapse
10:52 - The Berjaya Group
12:27 - Why Kenny Rogers Thrived in the Philippines
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