Why is Glycerin in EVERYTHING? Because it's a special ingredient for HYDRATED hair and skin!

Glycerin draws moisture into the hair and the skin and keeps your actual product from drying out and cracking over time.
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[@darlablessed]

My hair loves the stuff. Yeap, keeps hydration .

[@curlytea]

It really is a great ingredient. I, like many other Naturals, ran away from it for the longest time until about a few years ago. This stuff goes hard. The only thing I have to watch out for is any stickiness it can cause if used at too high a percentage.