Why Israel Is Failing To Win Hearts and Minds w/ Gadi Ezra | The Quad Interviews

[@observersnt]

Fluer hits the nail on the head when she makes the point that “a lack of strategy in communications,” Israelis seem to be stubbornly, willingly blind to the critical need for propaganda. This has been so since 1920s when, I think, Golda Meyer on a visit to Russia said the there was a pressing need for propaganda. Israel’s enemies long since recognised the value of and embraced the use of propaganda, they are light years ahead of Israel. Oct 7th has given rise to at lest 50 outstanding communicators that I have watched and listened to. The failings, lack of strategy, is two fold: 1. They generally appear on mainly like minded, kindred spirited platforms and as such, preach to the converted. They reach mere millions . Their enemies , thanks to main stream media bias and censorship of Israel, appeal to billions. The strategy is apparent Israel MUST find ways to bypass main stream media and appeal to billions. 2). Israelis are predominantly apologetic, they must begin to be more polemic. Israel has all the resources needed to engage in the propaganda war, but it must adopt and IDF mentality in that war.

[@jaxcrax]

It's wild that you think this can be fixed by a more coherent public relations policy. The problem is not Israel's public relations policy. Israel's war crimes are not acceptable to the rest of the world. Stop the war crimes. Israel's history up through October 7, 2023 was a history of getting away with everything. People actually believed that the IDF was a moral army. I believed that myself. It was not the Palestinians who changed my opinion. Israel did that. Netanyahu is not a very good liar.

[@lauraf2584]

Propaganda defined - information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view. Exactly what the "anti-Zionists" accuse Israel of, so it seems that the need is for a better communications strategy, not for propaganda

[@DrSarah2]

We don’t need propaganda. All we need is a government with enough spine and historical clarity to say out loud, broadly and in many languages universally: THIS IS OUR LAND (including Judea, Samaria and Gaza). We Jews are the indigenous people and if you don’t like it. TOUGH TOOTIES!!!

[@yolandabrinkman2653]

​@DrSarah2 Factually gaza does not have an indigenous population. Alexander the great sorted that out at the siege of gaza circa 324BC. All the men were killed and the women and children sent into slavery

[@lisbethgiverhaug9513]

Israel has done nothing but defended themselves since 1948. How many wars, intifadas, brutal terror have they endured since??? Israel left Gaza in 2005, 2006 the Gazans elected Hamas. Then 7.of oct. and hostages. Stop attacking and blaming Israel. They need peace, not more jew hating propaganda. Time for knowledge and facts. Support Israel and truth.

[@keepussafeUSA]

I like the message that Einat Wilf states. It is clear to the point and tells it like it is. She stated in one video that you make Northern Gaza be the place where Gazans who want to live with Israel in peace can reside as long as they formally acknowledge this and denounce from the Riv to the C. And the ones that don't can stay in South Gaza and fight with the IDF. Every person who goes to the north, goes there one by one.

[@joge2468]

I’m in agreement with her strategy as well, and perhaps that is what is intended with the Netzarim corridor.

[@Nano-ib4uo]

The one caveat I can see with this is what if Hamas goes to northern Gaza and then bombs from there? Then don't we have the same problem as we do now?

[@anna-tn8mg]

I would think that millenia of teaching of hate have something to do with this.

[@drjowjow]

I think at this point, israelis have pretty much just given up on PR and i fully respect them for that. And for some of us pro-Israeli outsiders, we also feel as though there is no getting through to some groups no matter how logical you may seem, and we do not want to go the path of propaganda misiniformation or taqqiya just to convince people to be on israel's side: We have seen enough of that from the opposite camp and to be honest i don not want the pro-israel side to stoop down to that level. As golda meir once said - “If we have to have a choice between being dead and pitied, and being alive with a bad image, we'd rather be alive and have the bad image.” 🇮🇱

[@pamelaleibowitz3019]

Yair Lapid was distructive together with Ehud Barak !

[@pamelaleibowitz3019]

Yair Lapid was distructive together with Ehud Barak !

[@pamelaleibowitz3019]

What a tragedy witnessed on 7 th October ? There are many people who don’t want to know what happened on 7th October ! It doesn’t tie into their narrative and will twist and distort the truth !

[@jordanmortimer4460]

Israel will be fine even with bad PR. They have stamped their authority across the Middle East like never before, they have America and India's solid backing, and the EU and Australia's support for them is irrelevant in comparison. I fully respect them not pandering to those woke governments who will soon self destruct, in order to destroy terrorists and secure their citizens, which is more than I can say for the West.

[@delowarabegum7796]

Are you serious, there’s a whole network of Israel misinformation callled “hasbara” and much of it has to do with state sponsored propaganda showing Israel as an ideal state in the Middle East, but much of the people in the region and worldwide thankfully knows the true face of their “liberal” democracy,,,

[@anthony64632]

People should learn that Palestinians have no archaeological evidence to prove their existence ,yet Jews didn't object the UN offer some land to Palestinians to establish their own state. For some dumb reason, Palestinians reject the uN offer of land 5 times. People should learn the Palestinians rejected 5 times

[@jaxcrax]

I think the Jews lack even more evidence. The fact that you can't get a DNA test in Israel without a court order says it all.

[@joge2468]

Everyone knows this. Izzz is fighting an old narrative rather than adapting to the new “white settler colonialist” nonsense. But this is not just an Izzzi failure. Groups like the ADL should have been aware of and vehemently fighting this narrative for a decade. Their entire leadership should be ousted.

[@lizbethglickman2725]

One of most important discussions because this is about all Jews. It meant so much to me that he said Israel is as much mine as his. I hope 2025 is the year to come home.

[@toordal]

The world LOVES JEWS. Volodimir Zelensky and Claudia Sheinbaum are universally hailed as heroes for Democracy the world over. The world hates rightwing apartheid governments. It's that simple. You can't spin the fact that Israel has made hundreds of airstrikes in their designated safezones without warning. That's genocide no matter how you spin it.

[@keepussafeUSA]

​@toordal don't you realize that Gazans have shot thousands of rockets at southern Israel for the last 15yrs?? Do you realize that 60% of the homes have major damage and are uninhabitable in Northern Israel due to over 12,000 missiles launched by Hezbollah at civilian homes, farms and vineyards? Israel even drops leaflets and warning knocker bombs on the rooftops. The IDF is a moral army compared to all the terrorist armies that have constant attacked civilian targets without cause.

[@jaxcrax]

How does it affect Jewish Americans? Does it make Jewish Americans subject to more antisemitism? Because that is the result. Israel wants you to fight for them in the United States. Look at what you are fighting for. Do you want to fight the people of the United States over the criminal acts of Israel??? I hope not.

[@louiss.7765]

Israel did not fail, there's a silent majority that doesn't want to argue about nonsense. If anything Pro Palestinians are losing.

[@kevincourtney7312]

I wish you were right, but combine the lies of this war with the age old hatred of the Jewish people and the replacement theology that is present in so many Christian communities and this is and always be an uphill battle.

[@NoamTheGOAT50]

Just a little correction, there's no such thing palestinians, it is all made up to fight Israel and the Jews. They're called Anti Israel and Antisemites! Just saying. עם ישראל חי וקיים לנצח נצחים!!!! ❤

[@kenwalters7921]

Chazak!!! Yigdal Yehovah!!! Shalom Shalom Israel!!! 🙏🇮🇱🇺🇸🙏

[@4technical]

Thank goodness we had Netanyahu to be such an excellent and eloquent spokesman on the world stage. Gadi Ezra - you are wise.

[@cyberpunkalphamale]

Netanyahu lied about Iraq and WMD.

[@jaxcrax]

Having Netanyahu may turn out to be a tragedy for Israel. Israelis seem oblivious to what the rest of the world thinks about all this--they are either oblivious or they just don't care.

[@heni8794]

Netanyahu governments did nothing about planning strategies against the palastinians propaganda. Yes he speakes eloquent English to world leaders, but it means nothing to the world public opinion. For years we know about BDS and many others, and nothing was done. Israelis and jews MUST speak up and spread the truth

[@NewYorkeIsyasonoilmioamoreጓል]

​@@jaxcraxwhy are you accusing Bibi? What Bibi has done no body has done it .The land isreal was as far as the red sea. # Ethiopian people know it the truth history of Israel 🇮🇱

[@cyberpunkalphamale]

@@jaxcrax they are pawns

[@revenuepath6858]

People that failed at their role are rarely the expert you need… It’s not a communication strategy, it’s a lack of vision… strategy is a derivation of mission and we have lost our ability to define our mission which means we cannot have a comms strategy. We don’t believe in our own right to exist, we believe that we need to compromise and that we cannot be legitimate without legitimizing the people who delegitimize us.

[@pamelaleibowitz3019]

Thank you Gadi ! Amazing spokespeople in Israel ! ✡️❤️

[@chryssaevans6031]

Thank you very much.

[@jcg5541]

Whatever “platform” you are always speaking to (friend or enemy, national or international, etc), always speaking the TRUTH and you will be blessed! Lie or deceive or manipulate and you will be caught and lose your moral authority, relevance and sympathy…and will lose your blessing.

[@observersnt]

Gadi is one of the few that truly understands that “we wrestle not against flesh and blood, but against principalities and powers, against the rulers of the darkness of this world, against spiritual wickedness in high places,” New Testament verse

[@kenwalters7921]

Letter to Ephesus

[@observersnt]

@ ephesisns 6:12

[@Miles-u4x]

Religion is a large part of the problem.

[@sherylkruger3344]

So interesting. Thank you both

[@jyrkiseppala3385]

This is what I have wondered too, how is it possible that Israel's view of things has not been properly presented. Qatar and Iran with their allies have been bribing universities for a long time and diligently.

[@MARTINSTERN]

The MFA never takes advantage of the many many Olim who can benefit advocacy. I tried applying and they completely dismissed me

[@jittmet7766]

:(

[@mtgela]

How about figuring out a way to not see ads about the Palestinians while I watch pro Israel videos

[@NorseMythology-c3z]

Wow! fascinating! Democracies will prevail. Everybody: stay safe, stay strong and happy holidays to you and your family.

[@Miles-u4x]

It is elementary propaganda. Being a democracy does not make that country right.

[@jaxcrax]

Then Israel can't prevail. The Palestinians have no right to vote. Israel is in no way a democracy.

[@Ларс-ц7с]

🙏❤️🇮🇱

[@LawIV]

1:25 Dept of Hasbara

[@mtgela]

And return TANACH education to all of the Israeli school systems

[@mshaikh4879]

Talkative boy above his post

[@Miles-u4x]

Israel is better at the propaganda. Israel would want to improve their propaganda, but instead of lecturing the government in absentia, maybe it should be asked why Israel is losing the propaganda war.

[@jeanyves5380]

Well i still do not understand what your IDF is doing and for what.

[@jcg5541]

“Why is Israel Failing to Win Hearts?” your title asks. As an American, I believe the current history (the last 100+ years) of the majority of the civilized world, where on-board to create a home for Jews in Israel, including the UN. What needs to be remembered for more far-right Israelis, is that the same UN and the majority of the civilized that agreed to creating Israel, also agreed to creating an Arab (Palestinian) state in the same vicinity. Until the second issue of a location for the local Arabs (Palestinians) is determined, whether side by side in Israel proper or in another location, like Jordan or elsewhere, Israel will not win international hearts. I would recommend working a deal with the other moderate Arab states, along with Israel, and approved by the “Palestinians” in a referendum, to buy the land from the “Palestinians”, much much higher than its value, and purchase land (or have land donated) for a mass relocation.

[@jaxcrax]

They did get off to a really bad start in taking land without adequately compensating the Palestinians, but they could have gotten around that by doing right from that point on. Israelis believe they have as much right to take houses and lands as the Germans believed they had the right to take the land and houses of Jews in Poland. The Germans shot Jewish babies. Can you imagine being so filled with hate that you would shoot a baby? That can't feel good or be healthy. That hatred is what brought the fall of the German state, and it's that hate that is bringing and will continue to bring the fall of Israel. I believe many Israelis believe that Americans hate Palestinians as much as Israelis do, and that Americans will excuse them for that. Not even the American politicians that Israel owns can excuse what the Israelis have done and that they continue to do. They wonder how it is that they lost the public relations war. They think that lose is due to bad tactics. No, it's because of hate. They made it through 2023 because Americans were not aware of what was happening until 2023. Israel had the solid support of the public in the US before October 7, but now less than half of Americans are in favor of sending weapons to Israel--that is, Israel is depending not on the American people, but of the threat that Israeli lobbies hold over our Congress. Their problem is that now the public is a major threat to American congressman because we vote. Now it is an uphill battle for Israeli lobbies, and the tipping point is near. When Israel started taking major heat for its war crimes, I really thought Israel would scale back on the war crimes. Why didn't they scale back? They didn't think they needed to. They apparently believed that they power in America was secure. I am speaking of the United States only because we are the last holdout. The rest of the world is very much against Israel. Israel has recently come to be considered as an apartheid state, and Israel never considered plugging the holes in the dyke. It is probably too late for them to plug those holes now, and even if it were possible, Israel would not consider it. If Israel were to stop all war crimes today, my guess is that its possible they could recover. But what do they do when they see an opening in Syria? What did they do? They are certainly not making it easy for their American supporters. The history books will say that the United States did not help Israel. The history books will say that the United States enabled Israel to self destruct.

[@zjzr08]

After October 7 more are now aware even Palestinians don't even want a two-state solution as they're claiming all of the original Mandate (funny enough I saw some merch from Gaza in a walking video where it includes the Golan Heights) so I'm not sure how'd the world would expect Israel to accept this - the Palestinian Arabs rejected the two-state solution during 1947 so why should the world demand them something the Palestinians also don't like?

[@joge2468]

The failure of Izzz’s communication strategy strikes me as another instance of the current government/military leadership’s arrogance. Just like they refused to listen to the spotters because they ‘knew better,’ and H’s own words about their intentions, they refuse to listen to the voices shouting for them to wake up about the pitiful communications strategy. There are quite literally thousands of American Js who could have explained what the prevailing narrative is, and what Izzz needs to do to fight it. And it starts with getting rid of ALL the pasty Ashkenazi pundits. The only people who should be ‘on air’ are the Mizrahi. Their voices and stories are being systematically erased by the “white colonial apartheid regime” libel. This is not rocket science. Finally, different messages for different audiences does NOT work in the age of social media. I shouldn’t even have to point this out.

[@Nix-i6w]

The Israeli government held accountable and responsibility for the welfare of it's people including the Gaza civilian 💖 not , never , never , never , never to the terrorists Hamas and Hezbollah group............ supported by IRAN ❤

[@andrewconway7730]

Always the victims, never the perpetrators.

[@IConteh-wn7lm]

You’re not winning minds and hearts because most people do not believe that a biblical book gives one religious group the right to kick out another group of people and claim that the land was promised to them because it was written in some biblical book. It sounds crazy!!!

[@joge2468]

Good thing that’s not the argument for Izzz’s existence.

[@JohnDove-d8d]

That's never been the justification for it. It's because that's where they're from.