How a Homeless boy built a Luxury brand making Billions?: Louis Vuitton Business Case Study

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VIDEO INTRODUCTION:
Hi everybody,
Louis Vuitton is one of the most iconic luxury brands in the world!! And while most Think of louis Vuitton as just another overrated brand that sells bags for 2 lakhs rs, what we dont realize is that Louis Vuitton is a luxury brand that was started by a homeless boy and it has sustained for 200 years, 1 franco-prussian war, 15 revolutions, 2 world wars and 18 recessions including the great depression!! And While most people think of Louis vuitton bags to be the liability of the rich, you would be shocked to know that, if you invested in this louis vuitton bag in 2007 for 625 dollars or 25,000Rs, you would have got more returns than both gold and the S&P index!! You don't believe me look at this chart,
From 2007 to 2024, While the price of gold shot by 172%, S&P went up by 167% where as the price of this bag has shot up by 214%
And LVMH today is so big and so powerful it is more valuable than Gucci Prada Hermes and its next 5 competitors combined!!!
And this begs the question?
How did a homeless boy go on to build the biggest luxury brand in the world?
Why were Louis vuitton bags considered to be super special during the 19th century?
And what are the business lessons that we need to learn from the rise of Louis Vuitton?
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✅Study Materials:
1. www.amazon.in/Story-Louis-Vui...
2. www.amazon.in/Little-Book-Lou...
3. www.ted.com/talks/tony_fadell...
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[@ThinkSchool]

Join the Masterclass now using this link: bit.ly/AttendPersonalFinanceMCTS Correction : 1:41 its not 2007-2024 but 2007-2022. Sorry for the mistake guys ❤

[@chillalenaveen3367]

how do anyone knows a startup idea is good or not?

[@soumyajain6982]

@@chillalenaveen3367 No one knows other than future itself. But if the idea is genuinely stupid and unviable, then that's a bad idea.

[@iamindian565]

​@@chillalenaveen3367nobody knows it beforehand but u can make videos afterwards 😂

[@ensoyme]

😊😊😅

[@VipulYadav-cu7cu]

Very good video

[@gaurishankargupta5081]

Vote for Berneard arnault case study❤

[@mayank.9203]

vuitton family sons are probably the only ones who always managed to live upto their father's expectations and carried the legacy forward.

[@shritejkz]

Also Rothschilds 😀

[@rohithkumarbandari]

​@@shritejkzwhat ? For profiting from war ?

[@kalakala6973]

Ambani also did a very good job

[@mayank.9203]

@@kalakala6973 they are still on the first set of sons and even then one of the two failed.

[@arnoygayen1984]

i guess same for all popular business families

[@prajotjadhav4491]

This proves if you are honest, dedicated to your work,and love your work with passion, people reward you for your work/art/skills.❤

[@user-ij8gf9je7r]

It can happen only outside India. In India only uneducated and scammer can become billionaires or even can create a brand.

[@bhaveshchoudhary2]

The company did ntg but shady stuff.

[@ramtejamaddala3259]

@@prajotjadhav4491 that is if the world and people around you recognise it and choose to appreciate it. Companies today (and probably all companies in history) only want to exploit you out for their own profits and will fill their lockers and hike their CXO salaries but give nothing to employees

[@RonningCavagna]

I got a *gtdupe* ,Korean made, Jimmy Choo. It is 20 years old and still looks great.

[@VijaySaiP.]

“Good is imperative.. but greatness is a choice.” Words of wisdom!

[@nk9996]

11:13 Bro nowadays iPhone itself not getting better every year 😂😂

[@santhoshthadishetty]

Following 3% rule unfortunately 😥

[@debaprasad9379]

Finally after 2 years of requesting , you made the video on Bernard Arnault the legend 😀🙏 . Thanks bhau

[@debaprasad9379]

🙏🙏

[@bhaveshchoudhary2]

Legend ???

[@achaiahcs]

I always ignorantly assumed that these bags were just some sort of showpieces. I had no idea their bags were so functional. Great analysis. Eye opening.

[@vipashapmehta]

Absolutely absolutely brilliant!!! Think School keeps on breaking their own records and is a competition to no one but itself. It keeps on getting better by the day! Cheers to more such case studies!

[@sharathpawar543]

This video isn't just a case study; it's also about art and is inspirational too.

[@imrohit2611]

Fun fact: LV does more innovation in a year than Apple.

[@sandeepva6409]

Funfact : Apple doesn't make any innovation now a days. It simply copy features from android mobiles and calls it innovation

[@ShivamAroraa]

No

[@NighBo-hn6xi]

well apple doesn't even innovate

[@rishieaswaran5993]

One of the best case study ever produced in Think School an astonishing story of LVMH the videos are getting better and better. We definitely want a video on Mr:-Bernard Arnault case study

[@ankurde4026]

Sir please make a video on West Bengal's economic case study. All the economics I know is from thinkschool 💖💖

[@priyanshchanchani]

Superb video, love such foreign case studies. Hope we get to see Bernard Arnault's case study. Superb research as always. Also, amazing background music! ❤️🧿

[@viqasverma]

Louis Vuitton became immortal with his product❤

[@jackiecooper9439]

11:12 Iphone and innovation....lol. Their latest innovation is users being able to organise app icons.

[@vikramshetty5590]

An excellent case of innovation plus marketing . I believe even in India , the slums.of Dharavi based in Mumbai manufactures creative and luxury bags for great brands as outsourcing just like how Mont Blanc charges a high premium for its watches, bags although they are manufactured in factories in China for very competitive prices as low as us dollars 100 to 150 per piece and are sold for us dollars 1000 at their boutique charging a high premium for products with very less value driven proposition. High end luxury shopping just creates a society of a few privileged people who could have rather channelized their resources to help the needy in our society. 😊

[@radianthd566]

The most awaited video man, thank you ❤. Your channel is really useful for MBA grads.

[@priyanshukeshari659]

Business Case studies by you are really really insightful and jubilant. You're doing a great job man !! Please bring detailed case studies like this further. Waiting for part-2 😄

[@real.deal0055]

lol, this case study is already there on you tube with way more views, this is just a stolen idea

[@samyakchabukswar4576]

Loved this story and can't wait for the next one. Love you guys❤❤❤❤

[@rohitbansode9813]

Appreciation for doing excellent editing and using graphics to explain the toughest equation in simple words

[@omkokate9861]

Thanks for study material. It's important

[@anirbansarkar6405]

Keep posting on all such segments. Beautiful projection !!

[@roks2408]

Eagerly waiting for next part of this video

[@ishaantripathi1788]

Thank God for business case studies!!Thank you so much

[@chitragiridhar6222]

Very informative videos. Thank you 🙏🏼🙏🏼🙏🏼🙏🏼

[@atharav902]

Ganesh Sir, your work is truly a form of art. Whenever I see that you've uploaded a new video, it's the best way for me to learn, and it's always interesting. I'm lucky to have discovered such a gem at the right time, as your presence on KZbin is a blessing.

[@madhumishra142]

Thank you for giving us such a great information about business, only you are the person who are motivated me every seconds ❤

[@parvajain2696]

Again a great case study, learned a lot , Thank you!

[@varadharajan.s2571]

Kindly make a video on American Express business case study and thanks for making such amazing case studies

[@ramkumar-lt7dc]

I have been searching for this topic last two days what a coincidence

[@akashkale9331]

Nicely delivered!! ❤

[@sujathasivaraman1968]

Amazing business case analysis. Love it

[@khulikitab6548]

I love video editing.. too smooth with confident voice

[@burhanuddinsakarwala5033]

The videos get better and better

[@venkatesh8754]

Thank you for the great work

[@gp6541]

For a moment i thought that . Wasn't there any initial worker of the brand who created his own brand differently by inspiration of thought process of owner 🤔

[@AnshumanDutta]

Very pertinent video.

[@mallucakebox]

Your videos are superb

[@jayaprakashk5582]

One main distinct or differentiating factor for LV from other successful businesses of the past is that the subsequent generations after LV 1 has continuously worked really hard without becoming complacent with the amount of money and power they had to build the brand loyalty among the rich and powerful and the aspiration class even more stronger

[@finetalkhindi.003]

I am waiting from many about LV case study but from now I am waiting about LHMV business and case study So. Cross one lakh likes please viewer as soon as possible ❤❤

[@manavmehta9050]

this was one of the best case study in a while

[@real.deal0055]

yeah stealing the idea from a already made case study by some other you tube creator

[@the_rdrksh]

Brilliant Case Study! And even better breakdown in the conclusion. Greatness demands courage, not just dedication. The one thing that made Vuittons so successful was their foresight. They knew where the market was heading to and accordingly prepared for it. Absolute Legends!

[@AmulyaSahoo349]

This reminds me of Mokobara, their wheels are silent and sturdy, the zips are smoothest. Small innovation but great experience to customers

[@sureshlalwani410]

Thank you

[@joydeepsharma1]

Please make the video on Barnault Arnold. I don't care if this video gets a million likes, please make the video. No one can explain better than this channel.

[@lamborghani777]

Awesome sir 👍

[@yllod100]

Yes we need the follow up video

[@chirayusarsolkar1065]

Amazing lessons

[@gagan5641]

Awaiting for part 2.

[@hiteshwadhwani5972]

Very intresting❤❤

[@ritikvishnoi252]

Excellent one💯

[@karan_meena_13]

Great video 😊😊

[@bharatavarsha10k]

Wow! Blown away by this case study! I mean, he climbed the ladder because of his innovation instead of useless hype like some brands get it today. Wonderful case study. Also, please do a Bernard Arnault case study. I'm interested in how he got to the top with just luxury brands acquisitions.

[@sahityadas466]

Innovation often tames from the act of stepping out of habituation.

[@hari6433]

Thank you so much for this video. It’s a nice case study of the legendary brand “ LV”. It’s evident that no product can become big brand overnight. It requires tremendous detailing, customisation, innovation, trendiness, and persistence. Great work @thinkschool

[@saudaminisahu9060]

awesome content bro👍

[@ArnavBhardwaj-lg6qi]

Thank you so much for this information brother ❤❤

[@Amisha_chhabra12]

Thanks a lot , just told this case stry in my communication class tdy and yeah it was fun 😊

[@user-xs9pu1ds1j]

thank you for thanku for such great content

[@sayjeljoshi8176]

This is so interesting. I literally felt like knowing more, like a timeline on how they reached here. Really extraordinary!

[@pallavithukral2012]

Incredible ❤

[@kevalkumar9694]

Excellent

[@dansh1819]

You are a great teacher bhaiya

[@ARCPA1040]

Who could have guessed that a personal luxury good would be a better investment than gold or securities!!?? Flabbergasted and bewildered at the same time!

[@formaltechz]

Mr ganesh I was the who you like my comment in ur last video In my engineering clg I am working with a startup company which made hydrogen bike and protype 15 lacks funding was poured into that including R &D they made bike which showed confidence as it is a capital expensive industry we need more funds and mentorship I hope you can connect is with any incubation centre and connect with people in auto motors industry from hyd

[@rupam7138]

One of the best case studies I have ever seen till now

[@radhikarajula8785]

Pl give link of TED talk you have mentioned.

[@thehellsangel1]

Sir, please make the documentary that you mentioned earlier even numbers don't meet. Please team ☺️🙏

[@prasadb114]

Awesome ❤

[@MericleMcmichael]

I love you so much! I recently just found your kislux and i’m in love!! Your videos are so fun and you energy is just MWAH! keep living your life

[@hajararamparihar2311]

I don't know about this😯😯 Thank you❤❤❤😊sir

[@ManikasKathern]

I really love your taste and style always so chic. My faves would be the kislux leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.

[@mr.darkheart2979]

This one felt extra special, maybe because it was very simple and inspiring

[@sudharsanraaj536]

Great video

[@manjunathg2000]

Good information 👍

[@LiberalEntrepreneur]

22:47 all the brands you've mentioned even though might have started with great products, their prevalence today seems more due to their brand value

[@pradeepkhot9854]

Congratulations 🎉

[@rohitg1995]

Brilliant bro! Make a case study on Rimowa as well

[@manish.periwal]

Where is the link of the Ted talk which you mentioned?

[@ProsperSchweda]

HEY kislux !! I have been watching you for years and im so proud of where you have made it! I love you so much! Also thanks for making my day

[@user-mw7kn9ft7v]

Indeed... Thinking out of the box .. literally

[@user-xg6mi2py8r]

My inspiration

[@toeknee5148]

Every brand has peak and lows for a consumer. LVMH is at its peak so don't judge them. But judge you if can afford it or not.

[@sharathbabu9512]

Think school is class apart from the rest and it never fails to hit new heights...bravo Ganesh, très bien !

[@real.deal0055]

lol, this case study is already there on you tube with way more views, this is just a stolen idea

[@apoorvanand1526]

Man please the case study….. beg you for that 🙏

[@shivakumarreddy8670]

It's beyond the imagination. Thanks for sharing one of the best business use case.

[@ananyamohanty6140]

Please make a case study on bernard arnaul. Would love to study if even it's of 1 hour

[@ramchandarkumaresan2263]

Great 👍

[@kalaiarasankannan]

Wow, what a great story

[@theyashbhagchandani]

Make documentary on bernalt arnault

[@utkarshkumarsingh3309]

Glad to know how LV came into existence and innovation made it stay. But I think it would be equally valuable to know how the brand is still sustaining? Because I dont think they are doing groundbreaking innovations anymore. They are just playing on the aspirational value created. Looking forward to the Arnault case study, hope that would answer these questions.

[@Man-ff9sz]

Now it's time to invest in another spectacular case study by think school ....

[@WillbanksHeight]

For a long time, as the price of Chanel increased, I no longer thought I could afford it. I think I'll be happy that I have the kislux as my travel bag that I don't have to take care of. By the way, I'm sure no one will have a hard time telling the difference. Thanks for the comparison.

[@rhythmagarwal9341]

Your content is awesome please make the documentary on Bernard Arnault also.

[@omkarpokharkar7031]

Excellent blessings from the planet Venus 😊

[@iamindian565]

Man u r awesome!!! Ur content is top notch. Learning and enjoying at the same time. Thanks a lot.

[@real.deal0055]

lol this guy stole the idea of this video form another you tube video discussing the same topic. this case study is already there on you tube

[@user-zx3iy7zj8o]

Ganesh sir , i request you to make a video on sub prime crisis of 2008

[@adityachk2002]

Please make the Bernard Arnault video

[@unknown-user-id]

Their(luxury brands) primary differentiator is the production of limited-edition collections, which creates a supply that is lower than the demand, driving exclusivity and profitability. So, now it's not about new designs/creativity or craftsmanship anymore, it's more about status and heritage! P.s.: the word "creativity" reminds of Balenciaga's "Towel Skirt"😂

[@VihaanTraders]

only you talked sense