Why Most Celebrity Restaurants Fail - Zorawar Kalra Explains

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Nikhil Kamath - Co-founder of Zerodha, True Beacon and Gruhas
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[@manjunathmadabal]

The guy next to Nikhil , Riaz and his cross talk is a real downer for intelligent conversation to be held .

[@prashaaan]

True.

[@sahilx4954]

That's the only thing I learned from this video.

[@sval08]

Totally agree with Zorawar & Riyaz here.... Celebrity owned restaurants are usually not good .. one8 is also bakwaas.. overpriced with loud music and very bad food

[@pravink9884]

One of the major issue in restaurant business is there is constant need for attracting new customers. A restaurants clientele is largely local unless it is situated in tourist spot or high commuting zones. With food You can’t make a person for an impulse purchase unlike an apparel, electronics and cosmetics etc. For food buy now use later doesn’t apply so people are vary of spending huge sum of money on restaurant unless they are truly exceptional.

[@AbhiiiYadavvvv]

I Personally Believe That In India The Only thing Which matter is That How Tasty The Food Is And Hygiene.

[@kalyanbarla-lg7fe]

Its like those TV series...the hype and the interest lasts during the initial few months or years, the interest among the people die down because there is always a new restaurant opening around the corner...barring a few historical ones in each city, others do struggle...its a tough business and I know many of my friends and relatives who tried and failed...

[@satypk8664]

@@AbhiiiYadavvvv hygiene is new drama created in last few years by food bloggers and indirectly they are trying to attach it with status . so that people will play extra money just for ambience . honeslty some 80 years old dhabas and restaurent , street food stalls give more healthy food than these big brands or restaurents. but now only thing to break that thing is to create over hype of hygeine .

[@sahilanand8972]

Bastian is owned by Shilpa shetty One 8 Virat is popular chain Ministry of crab is owned by mahela and sangakkara They are all doing well. When celebrity is an investor and they let the experts do their job. It works. But if the restaurant is trying to revolve around them it doesn't

[@sarthaksingh4721]

agreed

[@TimmyNigfartish]

Mahela is a natural leader, that's why he led Ministry of Crab well. It caters to super high end customers and it is worth it.

[@sahilanand8972]

​neuma owned by karan johar is also nice and doing well

[@mayankmishra5060]

Very impressed. I'm really learning a lot from this podcast thank you nikhil for having Zorawar

[@uddhavsurve2974]

The guy next to Nikhil looks drunk af

[@Reetu.TaxVic]

Hahahahha

[@snigdhaghosh5865]

Bastian is an good example of a very successful celebrity restaurants.

[@dineshmaggoo1856]

It's closed now

[@avinashrajbonshi]

@@dineshmaggoo1856not anymore.

[@Rakkaa85]

Name can only take you to a certain level, food quality is the rest! Chefs must have freedom to explore and experiment but often opposite is true.

[@mayankmishra4886]

Zorawar Ji please do more such episodes absolutely an eyeopener

[@thesunshine4524]

Thanks so much Nikhil. its great business knowledge you have got us all through your podcast. God bless

[@deltapizza5154]

Currently watching The last kingdom ..and I bet the Saxon guy sitting next to Nikhil was seen fighting at the ale house !

[@vish.wintalk]

😂

[@opcopa]

Celebrity can bring the attention but the most imp thing is the menu(it should cover all age group dishes) and then the dish's taste and quality of food / sevice and then comes ambience and music. Bcoz what matters the most is value to money to rich or any class if they don't find it worthy the customer retention will be the challenge and u cannot constantly build a business by expecting everyday some one new.u requires the combination foot fall of the old and new customer for sustainable growth

[@harishvempati7889]

Better for you to post longer duration videos. Interesting content though, cheers!

[@161aman9]

You're absolutely correct Zorawar You really have so much knowledge about f&b industry

[@Reetu.TaxVic]

He is baap of f&b. Once upon a time I was doing internship at his company 😅

[@anuragrao4329]

one8 has bakwass food so overpriced, 2/5 on taste

[@satyamforever]

Arre Anushka bhabhi bura Maan jayegi. 😂

[@yogendradr1884]

long Instagram story on the way

[@amansinha2298]

​@@yogendradr1884😂😂

[@Sourav_MadridCF]

Mujhe momo pasand hai vo red wala, mehnga tha but do mahine mein ek baar to khaa hi sakte hai

[@abhishekchavan4037]

Ya i agree very bakwas food and very overpriced...

[@sherlockholmes882]

This is what I call not thinking at fundamental level. Restaurant would fail, if the service they are providing is bad, irrespective of who owns it. A celebrity restaurant might get easy publicity, but it needs constant work to make it work in long term.

[@Akash-mw7pi]

How to start a restaurant and what kind of budget is required. Please help me Zorawar Sir

[@soumyaprateeksahu514]

The guests might be knowledgeable , but very very poor communication wise. And they are trying to be Oversmart guys who know everything about the food industry business. Bhai log, down to earth wale attitude ke saath bhi aap log baat kar sakte ho. I have watched the Episode of Kishore Biyani. A person with such vast knowledge and experience can stay calm and to the point and down to eart at the same time

[@ayurvednow2808]

Zorawar sir your insights are quite true

[@Akash-ce7jq]

well said! I agree with what Zorawar said however I do feel they earn good profits even in this short span

[@unicornakash]

I just love the guys accent wtf he is speaking im not concerned

[@paragpatel8381]

I can name Ton of restaurant that is doing well....Mark whalburg own a restaurant and its going amazing

[@dotbasing]

No clear answer given.. casual attitudes

[@thiruvetti]

While here the pot bellied high-brow restaurateurs are playing the blame game for their over-expensive average food, the humble Paratha/Dosa wala is winning by giving value for money options and great food.

[@abhishekjoshi373]

One8 is really bad! Overpriced menu with quite mediocre food

[@2x3x7.]

‘ Why celebrity restaurant fail ‘never got answered. If the product is bad celebrity or no celebrity it will fail

[@amansinha2298]

Bring some successful trader plzz

[@yatharthn]

Poor guests communication wise

[@OmeySLad]

Only restaurant which work are sound Indian food 🥘 restaurant because they serve best breakfast 😊

[@VGSM28]

Riyaz might want to explain how he recovers in kind.

[@AmanAman-uy2gl]

3 useless guests … seems they came to eat food 😂

[@akshayk95]

Exactly.. and they are talking while eating.. annoying to listen too

[@user-tq4zg8bd9v]

I hated this one

[@AmanAman-uy2gl]

# 1 - talk and act according to age… they are trying to act n talk Gen Z accent … looks awkward when the 40+ does that shit… 3 guests are budde log, if you try to flex , this is what happens 😂😂

[@shardulpathak185]

👌👌👌

[@shripendakur4804]

Mr. Beast Burgers are thriving!

[@srivatsajoshi]

Yeh buDdha beech me bolta hai 😂

[@yatharthn]

The guy sitting next to Kamath is acting like a desperate schoolboy vying for attention.

[@Sourav_MadridCF]

He is the president of national restaurant association

[@vinimay3191]

@@Sourav_MadridCF What does the association do? And what are the responsibilities of a president? How to evaluate the work done during presidency?

[@dheerajkhetwal2969]

It does not work because.... Kaam sudharo sayam padharo

[@arushi0203]

One8 food is low brow

[@zerin.]

Salt bae 😂

[@vishalhira2244]

USELESS GUESTS WHO HAVE FAILED MISERABLY IN THEIR BUISS , PLEASE BRING MORE USEFUL DOWN TO EARTH GUEST

[@usmanahmad2382]

Why dont you guys speak in hindi?😂

[@importadoraragar]

BASTIAN.. owned by Shilpa Shetty..

[@gypsy_soul49]

Please issue an instruction before holding such discussions that none will talk in between. Interruption is fine if you are going to add better ideas/opinion in between the ongoing conversation…or else please dont call guest like RIAZ… Where did the simplest ethics and mannerism dissapear,and you(Nikhil) expect us to listen to people like him 🤬🤬 Dissapointed.

[@vinaywadhwa99]

Looks like none of you have heard the name of 'Garam Dharam' owned by Dharmender Deol, just because it's not one of those stupidly fancy named restaurant with overpriced menu. It's quite a revenue and profit generating Dhaba on GT Road despite having so much competition, ask any North Indian.

[@bond009dixit]

What does he mean by "The other ways" in the end, such an idiot who has veiled his misogyny under cheap humour...

[@Fuddifadu]

Mota bhai ko bolo supaari nikal ke baat kre