Why Nissan Failed In India - 3 Major Reasons!

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I take you through the history of Nissan and tell you the 3 major reasons why it failed in India.
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[@FasBeam]

How many #FasBeamers want more such case studies?

[@supremelight]

I love case studies from you keep it up!

[@pradeepsharma9492]

Yessss why not 🤩

[@bIendertips]

Faisal wont heart this comment 😁

[@siddhantpannu3119]

Faisal please make a video with tata safari dicor 2.2 vtt ex

[@beastyboi8580]

🙋

[@paulg9484]

We bought a magnite turbo CVT for parents last year and it's a blast. So much power. Decent mileage in city of 11-12 and highway 17-19 km/l. Checked all the competitors and this car seemed well priced and great features

[@bIendertips]

Who else feels like nissan is next great brand leaving india. Truly underrated 😑

[@agastya_18]

I think Ford also😢

[@bIendertips]

yep ford already broked our hearts 💔

[@abymathew295]

@@agastya_18 . Ford left an year ago.🥴

[@atharvadalvi45]

i see difficult times in future for nissan honda citroen jeep vw skoda

[@aadityarajvansh8088]

Nissan Renault just announced that they will be investing a whole lot of money in India , doesn't seem like they will be leaving so soon

[@abhishekdodiya9543]

My friend has 2 nissan jonga and as his grandfather was MLA. His grandfather got it in an army auction. Still maintained well in great condition. Trust me faisel this jonga will make today's thar feel like a baby. And car has such a great offroad capabilities, With just 4 gears in total

[@-humsafar]

Nissan patrol 🎉🎉🎉

[@Kratergaming07]

As a nissan owner I generally would like to say that if nissan starts making cars with higher engine power in low price it would definitely grow. The sales of the Nissan magnite is just unbelievable and it seems like Nissan is growing too fast after releasing the Magnite. It is a very good car, I personally have this one (The XL veriant) and it has no problems till now, its look is stunning, its safety is also 4 star and it has a lots of features as compared to the price... The only thing that nissan is missing is the power as it has only 71 bhp and the engine is of only 999 cubic cm ...

[@heresomewhere7600]

imo problem with nissan is design - magnite = good looks= good sales - kicks = lokks like a pancake infront of creta= . bad sales in terms of sales tata is also doing good sales on bad engines as their designes a too good

[@pgss4925]

Bro nissan diesel 1.5 produces more than 100 bhp with a mileage upto 20kmpl

[@VarunKumar-os7db]

I mean the Turbo variant has 100bhp

[@harishbabu4278]

Low power to keep us happy with good mileage

[@Kratergaming07]

@@harishbabu4278 yeah I agree your words

[@suyashmane271]

Nissan Sunny was my dream sedan during my teenage 😍❤️

[@naitik9829]

I have a sunny and it is a truly great vehicle

[@gogetabe]

Which sunny?😁

[@nisampk87]

​@@naitik9829 me too

[@akilghosh]

Hahahaha... Nissan Sunny 😅

[@thatguy4noreason]

Nissan and Sunny you mean 😏

[@nevin4075]

Nissan is not going to quit India. They are investing many money in India for new vehicles. Let more car from Nissan come from the successful light lit up by Magnite

[@naanbharathikannan]

Fassss👋👋 13/2/23 Renault and Nissan signed a pact worth ₹5300 crore ($600 million USD) with Tamil Nadu government under which they will collaborate on six new vehicles for domestic and international customers, including two new fully electric vehicles.

[@FasBeam]

Yes, I am aware!

[@AJITH-jf2wt]

Tamil nadu, the automobile hub of India

[@ayushagarwal9815]

Amazing analysis Faisal, would like something similar for history of Volkswagen group, particularly Skoda in India and their future outlook

[@yatinsharma1298]

I kept a 2012 Nissan Micra Diesel Top Model and oh boy the torque it generated with amazing mileage. The first entry level keyless entry and push start button car of India, unfortnately I had to sell it because of the 10 year diesel car rule in NCR😔

[@KaranDeshmukh]

We did a roadtrip from Delhi to Manali, a couple of years ago, in a rented Nissan Magnite CVT. I was apprehensive about how it would perform in the trecherous twisties of Himachal. But it performed surprisingly well! It made no fuss, the CVT was responsive, with minimal rubberbanding and that little 1L Turbo engine was so effing smooth, despite it being a 3cyl motor. It performed beyond our expectations. We didn't just take it to Manali but drove it beyond the Atal Tunnel, all the way to Keylong and back! Anyway, as demonstrated by the Magnite, Nissan does have the capability to make good performing value-for-money cars but, at the risk of sounding like a high school teacher, they need to apply themselves a little more. They need to keep a lean portfolio, just like Volkswagen, expand their dealership network and spend a bit of moolah on effective marketing.

[@isyisy8282]

Nissan magnite rocks !!!

[@nikhilpadmanabhanp]

Sunny and micra is ruling the secondhand market with their great milage and relaibility...come on nissan come back...we trust u

[@Travelling_with_kum]

I'll still keep on choosing Nissan kicks over nexon or venue. Being a rural guy,the car performs so absolutely perfect by climbing any kind of hill roads without any hardships in engine/pickup and can perfectly do offroads....I should say kick is one of the best compact suv.😅 love you Faisal bhai. Regards from Nagaland.❤️

[@NavnishNigam]

Kicks is not compact

[@_shivam_deewxn_]

Not a single video of this man is boring he makes everything so interesting....also my English also gets better 😂❤️ love you Faisal

[@touchraj6]

This was very interesting case study from Faisal. Something very new in the channel. I enjoyed! Hope we can get more such videos.

[@SuperGanel]

Always a fan of your content Faisal. Please make a video on Toyota engines and their reliability in the Indian market and resale value

[@arnaavshetty]

If you could, do try to make a video on Maruti Suzuki's strategy and plans to sell their safe & feature loaded cars other countries and the regulations followed by them there Vs what they give to the Indian Buyers.

[@nehalvaghela2216]

I didn't knew 370z & gtr were officially launched in India For a jdm lover it's like a dream come true

[@VishwasRavindran92]

Only if you could afford it

[@louaieayyash5158]

I have a Nissan terrano 2014 ,110ps. Just got it detailed and added some accessories + tune, Absolutely mind blowing how the car still handles and flies on the road ❤️🙏. Its truly an underrated machine and that makes me smile everytime i see a polo, seltos, creta lol😋

[@na4463]

I still have Oct 2013 model Terrano XV from the first batch. Almost 10 years it's taken me to Ladakh, Kashmir a couple of times, various places in Himachal and multiple states down south. Still very robust and fuel efficient and very very reliable. Will be very sad to part ways with it due to NCR 10 yr diesel rule. Nissan support however was quite pathetic.

[@louaieayyash5158]

@@na4463 trust me you won't find any car like this in the Indian market whatsoever, i am biased since i own one, but i would suggest to never let go of this car, it'll take care of you in the later years better than other cars of the same age , super reliable.

[@hjr0021]

I own a Nissan Terrano XL(O) [2015]. It is truly an underrated car. Only the people who drive a Terrano will understand how toughly built the car is. We have driven 1 lakh Km so far and it still performs like a brand new car.

[@sarinc22]

The made in india Nissan Sunny and Nissan Micra were big hits in the export markets like in GCC. Most of the vehicles manufactured in India were sold abroad.

[@confusedungabunga4232]

Make a similar video on HONDA INDIA, please!!!!!❤️🙌 It's high time someone points out their product decisions!

[@legacy5956]

We need more of this kind of content.

[@chinmayteli110]

Bs6 is the main reason legendary cars like safari, hexa endeavour 3.2 and many others to discontinue. I especially feel bad for Maruti for their 1.5 diesel with 6 speed manual. It was like u prepared for exams thoroughly end to end every single line and u later exams were cancelled

[@Adithya13303]

Lol what's to feel sad about Maruti's 1.5 diesel? The fact that they launched a brand new BS4 engine with 0 plans to upgrade the engine to BS6 standards exactly one year before the BS6 norms were set to kick in shows how stupid they actually are.

[@chinmayteli110]

@@Adithya13303 i know but efforts are wasted and generally maruti knows what new norms are going to arrive they have insider info.

[@Adithya13303]

@@chinmayteli110 They don't need insider info. Information regarding any new regulations is passed years before they are actually implemented. Truth is Maruti well and truly when knew the BS6 regulations will come to effect and what changes they'd need to make to their engines to comply with it and yet they contained making a brand new engine only fit for BS4 instead of adapting it straightaway for BS6.

[@ajithbhaskar4404]

Excellent content And interesting delivay Pls develop a story of Eicher Multix, HD, Chevi, Opel, Fiat, Pego. and Devoo

[@sauravpanja2727]

But the teranno is one hell of a ride. I am nearing 1L km in 4 years on my AT diesel. The more i drive this, the better it gets. Amazing engine n suspension. Also their hatch micra had features of a 2013 skoda Octavia way back then. I have a friend who will not sell his micra

[@shaunakwasker20]

The 1.5 115 hp diesel is such a good engine. The sales combined with duster and terrano really proved that engine to be so good

[@louaieayyash5158]

Currently owning a 2014 terrano 110, still a rocketship. Got it tuned and detailed last week. Hidden gem of a car that's overlooked by everyone, but i understand.

[@pix_sa]

Great content, please do a video of such nature on FIAT india

[@mehulramkrishna6558]

We want this type of more so the real reasons what happened and waht will happen we can know . This was very informative video🙂

[@yash_kambli]

Not only in india but all over the world Nissan did sucked. They have started degrading their quality to boost up the profit which ultimately start showing negative impact.

[@sumeetghai8867]

Look at qashqai and ariya. Even navara is leaps and bound ahead than hillux. I dont know what world you are living in

[@Omar_Moiz]

Is Ford coming back as well? There was buzz about their production/factories operating in Tamil Nadu

[@dinakardivakarla7777]

Outstanding video, my friend. Loved it. Can you make a video about the most loved cars in India? Their rise and fall? Like the HM Ambassador, Premier Padmini etc? More interested in HM. Secondly, a video about cars like Sierra, Tata Estate etc as well

[@bIendertips]

Faisal never disappoints us ♥️

[@skarrin6207]

Unlike nissan

[@bIendertips]

@@skarrin6207 haha

[@abymathew295]

Nissan Magnite is one of the best looking Cars in India..if they can Build a XXL sized Magnite with few more luxury bits, it can seriously challenge Seltos or Creta.. Kicks is not a looker.

[@Blitzkers99]

Lol no,its a powerless shit

[@abymathew295]

@@Blitzkers99 . I didn't say they should not make it powerful.

[@xyler.7]

These vids are my favorite, so much crisp information. Thank you. Would love to hear a vid on the Lexus Lfa

[@aritrachakrabarty9714]

One of my friends brought the Sunny ( 2nd hand) at drit cheap price, I drove it, I found it to be a very nice & comfortable car to drive.I am also thinking of getting one Nissan car from 2nd hand market.

[@nisampk87]

I own it.. Very good car and comfortable for long travel..

[@vineetj4u]

Always wondered now I know why thanks to this video. Great job 👍🏼

[@user_baalu__1208]

Magnite was successful revival for Nissan! Now Nissan's Triber version is also on the way to get!

[@sumeetghai8867]

Speculations are that they will be bringing in livina with a short wheel base. Xtrail and ariya are certain to come with an expecting arrival of juke. Unfortunately qashqai wont make it but it an absolutely phenomal car

[@p.sethia1830]

quite insightful. having worked at Nissan, it is plausible that the points made here are valid.

[@motorcyclehustle]

Such good products and such poor management The Kicks Turbo is still the best mid size suv I’ve ever driven

[@sunshineswhenlight]

Sir please make a case study on kia's success in india within a short span and please make a case study on honda.

[@supremelight]

Nice video fasbeam Personally I like your lifestyle vlogs they are great. When you started vlogging in Hindi your Hindi sounded weird but now it's great keep it up!💯🔥

[@vmenon89]

Hi Faisal... Love your videos to the core..well researched.. Would like you to show a case video on car companies that exited india market in series.

[@moharnobdipak845]

Was a proud of Nissan Micra diesel 2012.. had it for 6 yrs and sold in 2018 .. lovely car n miss a lot

[@yashwanthkumar4043]

Been searching this case study for so long, thanks for this mate

[@mohdsuffian3477]

Thankful that they still haven't left India...hope they'll get the dominance forsure

[@OMIIIIIIIIIII_]

Despite these failures they are all set to invest more money and bring in 6 new models including 2 evs in hope of capturing a spot in the indian ev market..Hope it works out

[@avineshkumargupta7819]

Service centres are closed mostly. Apart from high Service cost , Service centres are closed like in Ghaziabad/ Noida

[@MotorBeam]

🔥🔥🔥

[@Safwan165]

I am using 1.3 turbo petrol kicks and satisfied because of the power and mileage.

[@ijs_automotive]

This is a kind of video which hurts a brand which is already struggling and shoo away potential customers and damaging the future prospects of their poor employees. And what you termed hopeless 75ps. 3cylinder engine, is a very pratical everyday car. The comman man doesn't ride like a f1 racer and is satisfied with reliable tech and other pluses. I wish to see nissan and all other brands to do better in terms of sales and service so that we the end user have the option to choose rather than to buy from only two or Three makes.

[@FasBeam]

These kind of videos also help people understand what the brand is about, you can't expect me to be a PR/marketing machine for car brands.

[@ijs_automotive]

@@FasBeam different people different opinions.

[@AbhinavKashyap_YT]

I wish all the best to Nissan India. I hope they're able to sustain this rocky phase and get established in the next few years. Buyers cannot afford to lose good manufacturers who have done so well globally.

[@adityafreefre2993]

Magnite saved NISSAN

[@hirenmistry1419]

Thank you for such detailed information. Love to watch n hear you. Its phenomenal 😊

[@adityaadi4435]

When a lot of good channels are doing paid content and losing faith, Faisal is always coming with well researched honest content. Thanks.

[@farazalikhan5242]

Keep this series coming This is very informative, entertaining and content that caraholics want to see

[@satvikagarwal8876]

There is some dude in Nissan who is obsessed with Bollywood, who names their car sunny😏😏,rope in john and ranbir😏

[@prsworld]

Yaa chapri nri back to home bandra bitches

[@saifalizafar4368]

I had a Nissan Teana for a long time & now owns a diesel Nissan Sunny, Trust me guys both cars are awesome.

[@gokulkrishna4598]

I own the kicks 1.3 ltr turbo engine is a gem with 6speed manual and the suspension and ride quality is so good🔥❤️

[@Connectin143]

Kodukundo

[@Connectin143]

Mileage

[@prasadshetty5183]

Need more videos on such topics. Extremely informative. Love your knowledge

[@vineethvish11]

Own a 2014 Nissan Terrano. Brilliant piece of machinery! Still runs like a goat.

[@Inanime2024]

Im planning to buy terrano xl plus 110 bhp 2016 model diesel, @5lakhs should I go for it???

[@vishwabhatt2446]

At a point where you've already made the commitment and bought the car - there's nothing much to do than to put up with the shortcomings, right? Not saying Magnite is bad at all - I've been considering Magnite for a long time, just pointed out that it does come with its own set of issues.

[@krushnajadhav9556]

Please cover some success stories of successful car brands in India

[@appujosephjose6129]

I had a Micra diesel 2012 model. It had very poor breaking. I got involved in many small accidents as emergency breaking always failed.

[@jrltechboyz]

Love the case study by @fasbeam. Waiting for FORD INDIA case study!!!! Pls do it!!!

[@targaryenXoolf]

love this format Faisal. keep em coming.

[@targaryenXoolf]

Biturbo ka scene khajayega tu toh. 😅

[@pravasrao9247]

Make short, more informative with animated drawing video about car, cars company, price, comparison video

[@nilstoned7593]

Yesss… more such case studies needed fasbeam ❤❤

[@turningradius6015]

Love these type of videos! Keep doing more like these please. much love.

[@SekelJeet]

Please cover about Chevy! We would love to know why they left India.

[@there-tro-re-loadx2953]

Please research and present a story on Renault, the icon that started and made mini suv a trend

[@samsamm3962]

Pls do make a video on reselling of unsold cars or unsold car market in India

[@unnikrishnan3896]

Good case study, very detailed. Good work on it 👍

[@manumandlik5287]

Loved this video Faisal, looking forward to more videos in a similar form. Maybe with Honda? 👀

[@3pedalsfanatic]

Amazing video with this info. Would love to see more of such videos about car companies.

[@turbonair369]

Pls Bring The Case Study Of Ford,Fiat,Chevrolet,Peugeot Faisal Bro Love From Kerala ❤️🔥

[@Shawn-fq6hi]

Sunny is such a comfortable, practical and beautiful car with a great mileage

[@nisampk87]

Agree with ur statement as I own it.

[@Vishwajith_Roy]

bhai maja agaya aaj aur aise videos bhi banoa purane companies ke like ambassdor

[@stockrock8938]

Please make video on Jeep India

[@prasadavhad8966]

Very interesting topic Sir. I think the next topic you should choose is the failure of Chevrolet in India especially Chevrolet Cruze!!

[@pritamavhad9205]

Yes

[@faizannadaf4395]

We love the videos like these♥️ Please make more such more videos!!!😍👌👍

[@aaKARshan_mansotra]

Pls make a same video for Renault

[@alphabetgoogle7117]

Excellent case study. We want more like these.

[@Factit77]

If nissan bring evalia now it will be a game changer, It will be a buget velfire

[@kevinantojoji5640]

Imma crazy of fan Nissan. It's a crying disappointment that the lengendary Japanese car manufacturer failed in India🥺😭

[@vishwabhatt2446]

How likely is Nissan to exit India? I saw they now only have two cars on their website - Kicks and Magnite. Despite Magnite generating a lot of hype, its plagued by Quality/Fit & finish issues + generally bad experience with after sales service. Political headwinds(our Govt. tightening regulations, increasing taxes on vehicles) + corporate turmoil(ousting of Carlos Ghosn, the guy who brought Nissan back from the dead) are only going to add on to the pressure. How long before they shut down India operations? I was really hoping they did well with Magnite, and started adding more cars to the portfolio. Magnite was launched 2+ years ago.

[@priyamshukla9937]

Very informative and fun video...Would love to see for the below brands as well: Renault Daewoo Mitsubishi

[@vishwabhatt2446]

Sure, my concern was regarding their retail and service presence - those are expensive/burn cash.

[@shayaankhan6579]

The magnite has saved Nissan now. Hoping they launch the new z(mostly won’t be launch).

[@syedshafiqulislam2752]

Never knew Nissan being an iconic car brand would do such kind of stupid things in a massive market like India. Hope they understand their mistakes and bounce back just like Volkswagen group did.

[@Jerry43765]

Well explained sir! Well done.

[@rajassaxena1478]

Bro tell a case study on honda

[@Diptentu]

Great case study man!!! Liked it

[@vishwabhatt2446]

People who have bought magnite has less problem with magnite than people who haven’t bought magnite.

[@farazalikhan5242]

No wonder in the mid to late 2000s when I was cutting and pasting car's pictures in my collection book There were only 2 cars from Nissan, X-trail and Teanna Damn the nostalgia

[@md.saadumar928]

These surveys are so interesting to watch👍👍👍

[@bokinlego]

Don't know how many Magnite owners are going to be heartbroken when Nissan leaves India in a year or two. They can't really sustain on current sales of only 2000 units per month with launching of Exter also starting to eating up their sales

[@rishabhojha8798]

Please cover for Honda in india and failure of Mitsubishi and success of Toyota, Maruti Suzuki, Hyundai and Kia I mean with failure you can cover case-study on successes as well, right? Love your content

[@bingchilling3377]

I second this. Need a video on Mitsubishi motors.

[@varunkn2693]

Toyata is not successful in India Compared to Toyota's Global sales, Toyota india's sales are negligible. Only Innova and Fortuner become successful. Rest all models like Etios, Liva, Corolla, Yaris, Camry failed in India. Now Toyota is getting sales from Maruti Suzuki's rebadging cars.

[@Mr.Engine21]

Nissan is well capable but the ones they working with are not. I may sound crazy but why don't Nissan and Ford collaborate and produce a hot suv or a C-suv? Reply Faisal plz

[@vedzdixit2819]

Pls make a case study on opel

[@captaindowntown7851]

I wish they had the Tiida in the Indian market, it had great potential.

[@23770816]

I think you need to make a case study on why American car makers are failing in the Indian market . Companies like Ford, Chevrolet and Harley Davidson. Tell what is something that Korean companies have done and American companies have not in the Indian market. Also I think a case study on Indian car makers like Tata And Mahindra having great sales but poor after sales service should be done. The Germans, Japanese and Koreans are better with after sales service but why the Indian car makers are not able to deliver the same.