Why Ford Failed In India & Simply Left?

[@FasBeam]

Which car brand should I do a case study next? Edit: Honda case study is done, link in cards!

[@arnavjadhav123]

MAHINDRA

[@Giganigga7890]

Toyota

[@Carrrr-guyzzz]

Tata

[@debapratimchowdhury6991]

Citroen

[@the_lostadventures]

Honda

[@seancarter51]

Ford Figo diesel was one of the best performers. My dad got a Ford Figo diesel from his company and he drove it for almost 150000-200000 kms(he had a job which required him to travel very much). When he retired from the company, he loved the Ford Figo diesel so much because of build quality and riding dynamics and reliability that he bought it again and again drove it for about 100000kms before selling it and buying Hyundai Creta Diesel manual. One of my uncle in my family is still using Ford Ecosport and he says that he loves that car because of the driving dynamics and the build quality. My dad was sad that Ford left India because he said that Figo and Ecosport were some of the best lineup Ford ever offered. It is very unfortunate that Foreign companies like Ford never adapt to the Indian market. Also the taxes are so high that some companies aren’t able to solve this high tax issue without offering sub-par quality cars.

[@AMBEYVILL]

yes BRO even FIGO fails POLO in DRAGE😅😅😅😅😅

[@bpvineethkrishna9553]

@@AMBEYVILL polo is just overrated

[@EduTech-kk9zq]

Same here bro.. holding my Ford Figo from 2012.. never willing to sell this gem

[@Ragebait01]

Back in 2000s when my father had iKon and i was little. Those really good times

[@kala_khatta69]

we have a 2013 diesel ecosport, about to complete 1.5 lakh kms, i highly doubt if we will get the chance to buy such a car ever again, truly marvelous,reliable and the service was lovely

[@bhuwanchandra2066]

Mitsubishi exit and their domestic problems is still unknown to masses. Case study on them would be interesting

[@rafeequeahmed9510]

They are not making profits and they also had some scams.. and currently they are not doing good in international markets too..

[@tejasvasuki5871]

Yess because of their sudden vanish in still suffering to find spares for my lancer all spares hard to find and if available very expensive

[@abymathew295]

You know who Controlled Mitsubishi's operations in India.??? Hindustan motors...imagine that..🤣😂🤣😂🤣😂😂😂

[@crescentmoon256]

Mitsubishi is done globally too not just in india

[@t.s.p1864]

Thier jv with a chutya company hindustan motors HM 😂😂

[@surajtomar4870]

Unlike Chevrolet, Fiat etc. Ford created brand image in India which still exists. They have higher chance of making a successful comeback than anyone else.

[@yo-mom1336]

True

[@rjvkshl]

Furd has reinforced the global view that the only two products America makes are beer and wh0-res.

[@surajtomar4870]

@@rjvkshl Guns, movies, music, tech companies, Food chains, billionaires etc. There's a lot of stuff America's good at. They control the global culture. We wear their brand of jeans, watch their movies, listen to their music and lineup to buy their iphones meanwhile our government buys their weapons. Even their cars n bikes like Harley-Davidson, Mustang, Viper, Charger, corvette, GT are legendary.

[@0786momin0786]

@@rjvkshl😂😂 🙌🙌

[@sanjaymahato7138]

Not really. Just their Endeavor was good. They also didn't update their cars in india. Same old designs and high prices.

[@SureshKumar-lx3ji]

No one will forget ford once they get to know its driving pleasure and perfomance❤

[@yadu2020]

Yes it's a truth

[@midhungopan9270]

Same with Fiat

[@SohamDas78]

This case study was spot on. If Ford indeed continued updating the Ecosport and bring other good vehicles like the Mondeo and Raptor as well, market share wouldn't have reduced this much. Lets see if they ever come back with a refreshed portfolio!

[@gowherulislam5480]

Ford had some good vehicle already considering driving dynamics like ecoport, freestyle, endevor, aspire +Petrol and diesel) but poor dealership network and ignorant customer didn't responded as expected lines, in india only 2 companies 3 companies sell

[@mohammedali786ma]

But hopefully they didn't launch l**d truck😂😂😂

[@shahan484]

You think people would've bought a raptor in India ? Mustang to bik nahi rahi thi raptor bikegi. The Toyota Hilux got 10 lakh discount because nobody was buying it.

[@thavinderk]

Think of an updated version of figo/freestyle, less curvy and more sporty with creases, DRLs and all. Oh my I can't stop imagining. WV has stopped selling polo and this vehicle could have taken the spot of India's hot hatch 😢

[@vanngir3180]

​@@shahan484bruh the Mustang is almost 3x the price with Tax. Mustang cost $ 31k dollars for top end. and in India it most over Rs 65+ lakhs and that is also used ones lol

[@hemanathan.e]

Ford Ecosport was such a nice car. Right from solid door weights to NCAP ratings and reliable engine. Ford will not miss India , in turn India will miss Ford build quality and will never see one in Suzuki or Hyundai or Tata or Mahindra.

[@paritoshchauhan3266]

🤣🤣🤣🤣

[@Divyansh_0009]

We want to Ford come back in India ❤

[@ZLone93256]

The 1L ecoboost engine and their early automatics were highly unreliable.

[@sagarjaiswal6665]

My Ford ecosport 1.5L petrol dragon engine just gave up last month after 80000 kilometres

[@hemanathan.e]

@@sagarjaiswal6665 What happened?

[@MrTransporter5]

50-50... We failed Ford...Ford themselves failed due to lack of design/facelift update, features , no new models in hot demanding of SUV segment,Sedan/ Hatch models...

[@the_lostadventures]

Will Honda also end up like Ford? Coz Elevate was a hit or a miss product... not garnering much attention and sales volume. What is their future in India, Faisal ?

[@thameemulansari7247]

Ford exited due to having two factories in India and losses for over a decade . Honda on the other hand has only one factory and has posted record profits for last two years.. Honda will survive in India for atleast a decade more. They also have the scooter business which is booming

[@DJSarvesh007]

Ford never realised the market needs and went on to make Luxury cars. They didn't get the Early mover advantage 🥺

[@peanutbutterjelly1368]

That is true with every American OEM in India. Now, Japanese are also going the same route.

[@prabhatsourya3883]

Actually, Ford hit their mark correctly with both the Fiesta and Figo. The thing is, they didn't keep up the massive advantage that they gained with them. Also, Ford failed to hold up the expectations of their hardcore fans as well. Ford fans said that the Ecosport steering rack felt more like a Hyundai steering rack, with a lesser feel (compared to what Ford would consistently deliver), and a fair amount of twitchiness at the dead-center position at speeds. Both of them unbecoming of a Ford. Thus, holding up neither the mass-market appeal, nor the "enthusiast" appeal, Ford began fading away from the market.

[@ShashankShekhar-ef5ig]

Using Ford Fiesta 1.4 D from 2012... The way it handles is just awesome... We do have Harrier Vw Ameo 1.5 TDI MS Dzire 1.2 P... But the feedback from the steering of fiesta is a league ahead of these vehicles... High speed stability cornering is way better than my other cars in our garage... And the most important thing still the service is much better than VW TATA and Maruti...

[@3rdclasstatamahindrabajajRE]

😂😂😂 agreed for handling and dynamics point. Service far better than Maruthi ? Real joke. Maruthi has poor built but service is league ahead than any other in the country.

[@shrishpotdar343]

​@@3rdclasstatamahindrabajajRE their service is great but build is way to bad

[@saaamaak]

"If you think you can, you can, If you think you can't, you're right" ~Henry Ford Ford India would've benefited the most on this thought by their founder

[@CSK_Forever_shorts]

I think new endeavour should come in India even if it come CKD unit like kodiaq and tiguan

[@peanutbutterjelly1368]

Biggest question is - How will they sell it through? Dealers would not trust them again.

[@mohammadtabish74]

Ford fiesta 2010 tdci 2 lakh 50 k completed Ford aspire 2020 tdci titanium bs6 72k km completed not a single issue. Safety power handling mileage 23km/ltr plus on highways such a gem ❤

[@3rdclasstatamahindrabajajRE]

Everything is ok. But safety ? Figo, aspire, freestyle all have very unstable body structure.

[@DJSarvesh007]

Ford be like : अब नहीं हो पाएगा हमसे 🤣🤣. They gave feature loaded vehicle but here we look for Cost effective...

[@higgsboson67]

Waiting for OG Endeavour (Everest) to Make a comeback in India 😍🔥

[@Jack-tk1is]

Imagine they launched Suburban 🤯

[@higgsboson67]

@@Jack-tk1is crazy 🥵🔥

[@Techiemotorist]

I have owned figo diesel 2010 and now aspire tdci sports edition 2017 model, brilliant products, bt old figo had more weight and stability. What an engine aspire tdci has, Ttres spin even in 2nd and 3rd gear if there is little less grip on road and what a reliable product it is. Mileage is superb too❤. But I think Ford should make a come back with better strategy yhis time. Waiting for that day

[@naveenbhat1930]

Never owned a Ford , but test drove a friend's Fiesta S back in the day, and boy I so badly wanted to swap it for my Baleno 1.6.......which itself is a fun car to begin with.......

[@rishimagoo]

Ford had made the 1st mini Suv in the Ford Fusion (read: Con fusion). But it was too early for indian market

[@Rahul330omg]

It was a station wagon 😊

[@sun131089]

I have 3..2 endeavour and now unfortunately time has come to change it and since months m unable to find a suv close enough to replace this legend ….😢 I love you Ford why did u do this

[@karthikgnskasi6196]

The EcoSport is still on sale in Canada, it shocks how much variety ford has in the western world compared to what they had in india. Maybe they wouldn't able to price some of their existing cars like fusion, focus good in india but they should've kept more effort, Figo, EcoSport were good, endeavor was superb in its class. Well , summary is they got the study wrong on India.

[@rnkp9389]

my observation is that they played a final gamble by leaking ecosport facelift testing which obviously backfired as the car which was easily selling from 5000 to 6000 pm reduced to almost zero as people decided to wait for the facelift... my theory is that they should have waited and launched a facelift for eco sport and see how the buyers reacted.. but whatever time they were in indian market they really created a niche customers who enjoyed its performance and also one of the most professional customer service

[@vibhavesh_17]

Please do case study of Indian car companies Tata and Mahindra too next Faisal sir!!,by the way loved your case study on ford.We need more content like this😍

[@t.s.p1864]

He should do failed cars by tata and mahindra. Mahindra - rexton, marazzo, verito vibe, quanto/ nuvosport. Tata- aria/ hexa, tigor. Altroz

[@srikanth_tandur]

I miss FreeStyle and Ecosport from Ford. Polo from VWG.😢😢

[@mindfury5504]

Please make videos like this.. Love ur case studies.. ❤️♥️

[@zoomguy5442]

Please make second part and elaborate how renault nissan and vw twins stayed afloat in India

[@padaladileep5906]

Good explanation and They were good at innovation though small set of cars , each car was very good, but only driving enthusiastic people buying Ford and remaining going to Maruti or tata , Eco sport gave big challenge to all small suv segment

[@snehasishmazumder2425]

I really miss the Endeavour! ❤

[@KhushwinderSingh-kx2jd]

I really hope Faisal makes a video on the ford comeback in india that is going to coming soon

[@gtohaze2484]

I think you should make a video on Maruti suzuki...like why they don't bother about giving consumers performance oriented cars unlike other brands ( most of them), why they are so much relying on mileage factor....

[@9rkonar]

I Miss Ford So Much 😢

[@rajmohanp5900]

I own Ford Fiesta 2011 model. Done 2,80,000 km. The engine, Gear box is untouched. The only maintenance i had tyres, battery and once clutch. assembly. A wonderful car, never broke down in the middle of road. Still commuting to work. The only reason they failed due to poor availableability of spares and high cost.

[@alku1008]

Seems Ford is coming back

[@rupankangoswami3841]

We have EcoSport Petrol, 2018 model. It’s such a gem that I don’t enjoy driving any other modern cars, be it of any company.

[@shreyas_ms]

Reallymiss endeavour tho ❤

[@jfd4706]

Proud to be Ford Figo 2013 Titanium owner. Still kicks ass to this day and age, ngl.

[@fleetkidn]

When they removed spare wheel in ecosport, the time was nigh.

[@azuregamingmalayalam3887]

Yaaa ford was good brand they gave us many fun cars like fiesta 1.6 , ikon, mustang . But very sad thing they already made the ecosport facelift

[@abinashmishra6508]

Figo is a gem of vehicle which audience didn’t understand

[@LEMURR-d4l]

Hey Fasbeam, I have a budget of 20 lakhs and i love premium cars like Audis, BMWs, land rovers..etc., because they feel planted on road as well as have superior built quality. So my question is shall i go for used luxury cars or a brand new jacked up Koreans

[@OlllOHD]

Still lovin my 2006 fiesta

[@ArunkumarGR]

Ford didn't just ignore updates, they degraded ecosport audio system from SYNC 3 to some nonsense with no android auto/ apple carplay without change in price of car. They didn't even provide sync 3 as an option. Atleast VW restarted with Virtus and Slavia. Ford never bothered to fit in Indian market and kept pushing their big machines in US and ignored our market.

[@gotawalapraharsh]

Bro please make a video on fiat, Mitsubishi as well as chevyy

[@Ajinkya983]

i am sad as an ecosport owner it has so much potential

[@Anoymous464]

Had*

[@Ajinkya983]

@@Anoymous464 has

[@Anoymous464]

@@Ajinkya983 Had**

[@Anoymous464]

@@Ajinkya983 Khatam. Bye bye. Tata. Good bye. Gaya.

[@akshatudaiwal7508]

I have a ford aspire tdci diesel and it has 40000 km and still smokes new salvia 1.0 petrol in drag races

[@mdm9096]

I own Ford ecosport and I can tell you that even now it’s competitive and great car from safety and build quality. In 2017 my titanium came with 6 air bags, hill hold assist, Traction control, infotainment system although not touch enabled but a quick after market does the job and let’s not forget driving capabilities compared to other cars. I will never sell it, it still operates like brand new and maintenance is cheaper than my Hyundai Verna

[@akshaypm4212]

Ford.. its an emotion.. The company lives every indian heart❤😔💯

[@sourabh6482]

The ford i miss the most is 3.2L endeavour what a lovely car the best part is we got the last batch of 3.2 endeavour

[@yadu2020]

Next case study i would like to see about Nissan & Honda.

[@Ryder79798]

Faisal ,pls do make a video on VAG/Skoda cars revival in India market!

[@ankursaha4705]

I miss the Figo 1.5 TDCI Diesel way too much. It was a rocket and handled very well. ❤❤❤. The build quality was top class. But, rightly said ,it missed out on a lot of important features, which the Swift and i10 offered.

[@vijayendranvijay4538]

End of the day engine is more important than the features...just a touchscreen audio, reverse parking cam will do the business but our ppl are so obsessed about sunroof, auto ac, start stop system, keyless entry etc etc

[@MrRalte-mi1xy]

We had the same model bought brand new on 2012, we still use it as our main car. Till now it dosen't had any body sound, engine is super reliable, during those 12 years we din't have any engine problem. What a fantastic car.

[@ankursaha4705]

@@vijayendranvijay4538 Correct. For me as an enthusiast, I miss the Figo Diesel just because of its engine, handling and built quality. Sadly, for the rest who were looking for VFM, Figo was just not the right choice for them and hence preferred the Swift or i10.

[@vijayendranvijay4538]

@@ankursaha4705 yes only coz of these ppl, ford had exited India.. same with the case of fiat

[@kunjikonjumon]

Bhai Faisal , I love this video. Ese videos bhi banao normal review ke sath sath. Channel ki growth me help hogi.

[@ghungroogangatesh3549]

You forgot one important reasons most foreign car manufacturer fail in India…the massive predatory taxation, sometimes 100% markup on ex factory price, that forces them to cut corners to offer bars to price sensitive Indians

[@INDIANBEA5T]

Its because of the uneducated buyers in the market who think there's nothing better than goo-tuner

[@Krieky]

It was a chicken and egg situation with India. They mainly left to focus primarily on their highly profitable markets and protect their brand share there - US and Europe. The products there are really cutting edge and very popular. I don’t believe their focus is on Asia at all.

[@IHackerAnsh90]

Will honda comeback?? Make a video on Elevate because now prices are revealed..

[@anujchangediya9188]

no one can make case studies like faisal can do huge fann bro

[@lordchadwickedwardsiii4093]

Do one video on HM and Mitsubishi

[@ThePN88]

Own a 2017 figo aspire petrol and m still not stopping to test the limits to 160-170... the body strength and stability still unbeatable.

[@sahilchavan738]

Pls so on Chevrolet

[@FordraptorF150]

I still miss my Figo whose driving dynamics were at different level. I've driven i20, wagonr, ertiga and indica. But none of them were close to it in terms of handling and Driving Dynamics. I'm waiting someday to drive Polo.

[@yoaashay]

A good analysis and case study. Tho I'd like to add that it's not entirely that the customers don't value performance, it's just that it probably wasn't marketed as well to actually make any difference. Ford always marketed their smaller cars like Figo/Aspire, Ecosport, etc as "family cars" and never expanded much on the performance aspect. Secondly, performance was just one of the very few USP that the cars offered, along with maybe the structural build quality (way above 5 stars yea?) And not much else that felt "upmarket". Features are one thing but what's the point of a "performance" car that looks like it was made in the 2000s? I could just buy a Civic from 08 for less price and still end up with more features and conveniences, so what did something like the Figo offer that its rivals didn't? Another reason could probably also be that they never bothered to expand their lineup, probably because of the huge losses they were suffering from, and relied too much on the following that the Ecosport and Figo created. Remember the Fiesta sedan from 2014? Yea that was a thing and who knows why they killed it off. Mustang, the iconic, world renowned pony car? Yes let's offer that with just an auto because why bother offering the gearbox that most people prefer in it right? Never bothered with the Fusion/Mondeo when the D segment was thriving. Tax structures in our market were probably also another nail in the coffin but if their losses were the biggest reason, then perhaps their demise was set way before we even noticed.

[@Vikashx]

Recently bought 2nd Hand Ford Ecosport 1.5 Tdci beast to enjoy the last stage of Diesel and Ford 🥹🥺

[@aldrinpabraham6932]

Small diesels from ford didnt have automatics and paired with a heavy clutch people went looking elsewhere

[@samultimategamer3730]

Please do a case study on skoda

[@thakarparth419]

Ford ecosport 2017 synce 3 touch screen BA Tpms abs ebd 6 airbag ECS hil hold yeh sab ata tha jo abhi aa raha hai

[@theredbaron28]

Clean video with no music and high amount of information 😊

[@Kiranbabusangvi]

Hi can you make a video on rise and fall of FIAT in India.

[@imyours777]

Ford might have failed but if they return thier comeback will be insane brand value image is still fresh in indian minds🎉

[@hindustan_speaks]

Ford is coming back to India 🎉

[@lost_voyager86]

They should have launched Puma and Escape(Kuga) here and I am sure it would have helped them sustain here and there was nothing wrong with their pricing either.

[@t.s.p1864]

So so true.

[@abhinavm6035]

3:22 ❤ Ford Endeavour 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@4crazywanderers762]

Wish they come back once again

[@user-jn7bq8wh1e]

Not the 1st time either 😅 And well before the Ikon was Ford Escort that competed with Corolla and Civic in the international market

[@immunu]

I own ford ecosport petrol 1.5 dragon engine.. what a machine.. loving it.. About features, ford ecosport had traction control when even creta didn't had. Floating entertainment system, when others had in dashboard. TMPS was on a 10 lkh vehicle 5 yrs back, and the list goes on and on. We failed ford in India . People loved tin boxes with high milage. Drive dynamics kon dekhta hai india main. Now tata has started to offer on Nexon but at a cost 1.5 times Ecosport priced. Mu frnd has creta. I drove that for almost 500 kms. Features loaded, drives like a car with 4 wheels and on pot holes and bad roads it bounces like a bullock cart. Horrible or can say boaring driving experience. Conclusion is : i love my Ecosport❤❤❤❤.. milage 12 ki hai but tank chalaneka maja alag hai boss.

[@immunu]

Similar case is going to happen for MG. personal experience: MG Astor base model only cost 12 lks on road. What a car, features loaded, driving perfect, service good but people will go for creta and seltos. 😂😂.. Base Model : style, so check out.

[@godgunner8309]

Owning a car here is a luxury and kia/Hyundai gave that luxury at cheaper price with some reliability and recently with some build quality (crashed 2022 creta owner)

[@akbarsha1655]

Faisal bro do a case study on mistubishi.. why they left india?

[@sumantaditya544]

Absolutely the crafting you did, should give a heads-up now to Jim Farley. In next video can you please do the case study of Legendary Bharat automotive company - HINDUSTAN MOTORS.

[@adityamahindrakar4851]

You should do your next case study on Fiat and General Motors

[@AyushBeda]

Hi faisal sir Please make video of skoda fabia 😢😢 please 😢😢😢😢

[@Tokito_Muichiro1234]

Should of put the escape and edge in india...the escape is very popular in the U.S but the edge is also a good car...Ford should of put more variety in India yes I agree with that. My family owns a ford and has been owning a ford since 2012 this is my families opinion on them loving ford with the vehicles performance and reliability if Ford ever starts back up in india I do hope that they give more varieties to them thanks for reading

[@anuraggautam28]

I bought a diesel figo in September 2011, Ford Ecosport diesel in 2017, fantastic cars to drive.

[@sanchitkaswalia5835]

Sir pls make a video for the Chevrolet too

[@sheikn]

My first car was New ford fiesta.. i still miss it

[@AdityaShetye3690]

The new Endeavour would have been a solid rival to the overhyped Toyota Fortuner….. Can’t get over that Mustang exhaust note! 🤩🔥

[@jeringeorge4735]

Ford should have launched a competition car for Creta… then they would have survived.

[@kanshityadav2841]

Cut short two years later Ford has left, their flagship vehicles the Endeavour & Mustang are selling in pre owned markets at a price they were sold brand new, the brand has great potential for comeback in current market they can easily sell 3000 endeavour monthly & some 200 odd mustangs each month with an conservative estimate .

[@MrPradekumar]

Pls talk about skoda /vw cars growth and fall down

[@Arpitbalauncensored]

Please do one on Genral Motors Chevrolet

[@pctalks8476]

Proud Owner of Ford Aspire Titanium ...simply of its driving comfort & performance.

[@pradidorai]

You can make a video on how isuzu failed in India.

[@gydave]

That is so true that all American brands just run away when they find it tough to survive!

[@arajkumarkashyap272]

It would be good if you make a video on the Stellantis group's future in India & the failure & rumours of Fiat coming back to India

[@NoVa_RidEr13]

Want a detailed and driving video of new N-Line MT all variants

[@fardeenfr1804]

Plz do a case on Daewoo motors

[@tulasikrishna5371]

Good job bro. Keep doing these kind of vids.

[@akhilennium]

What's the scene with Skoda in coming years? Same as ford?

[@unfilteredwithvarun]

Such format is great, continue these sort of video's with your reviews of cars

[@vishnuvikash8190]

@Faisal khan pls plan a case study on jeep

[@wasimkirmani]

The reason ford left was due to low sales, but low sales were due to higher prices, but higher prices was due to robust build quality and better engineered car, further govt taxes it even further which resulted even more costlier cars. Ab to 2 lac ki alto 6 lac mai atte hai. For indians only thing matter is kitna dete hai and resale.