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In this video, we explore why the Olympics, once the most sought-after global event, struggles to find host cities. From the skyrocketing costs and financial risks to the burden of "white elephant" venues, cities are increasingly reluctant to bid for the Games. We dive into the history of the Olympic bidding process, the success of the 1984 Los Angeles Games, and the challenges that led to only two cities vying for the 2024 Olympics. As the IOC faces a crisis, we discuss possible solutions, including a permanent host city for the Olympics.
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