Why People Are Avoiding The New Tacoma Like The Plague

[@Rdrunnersac]

The main issue is that the truck is $7k-$14k overpriced depending on the trim. You can get a lot more midsize truck for a lot less from the competition.

[@cs1992]

More like $14k -$20k overpriced. Like most vehicles.

[@networkedperson]

You can get a lot more repair costs from the competition too... a lot more.

[@anaveragehuman2937]

Why do people buy Toyotas? Reliability and affordability. Period. Toyota has managed to blow up both of those with this round by making a product that's super technophile and complex.

[@passZword]

@@networkedperson Just like the new Tundra, LOL.

[@MrRGiller]

​@@networkedpersonMy 2015 Silverado four-wheel drive has been bullet proof!!

[@blueprince2330]

4 reasons I'm not interested. Price, price, a turbo, and lastly price. Toyota forgot who they are.

[@ellerybice3787]

Internal Managerial sabotage¿

[@tylerbuck9347]

​@ellerybice3787 what does this mean?

[@ellerybice3787]

Research via dictionary.

[@apt62]

The main reason the the price. New hybrid motor is far more powerful and efficient than the v6.

[@robbyprice8247]

@@tylerbuck9347 CEO bailed saying the company is headed in the wrong directions. Seems the CEO who brought us the Tacoma and Sienna and 4Runner actually knew what he was talking about. The board of directors wanted to make Toyota a primum brand that costs more, and they wanted to shift away from the family market that Honda competes in. The board of directors are morons IMO.

[@ryanmccullion7367]

Tacoma & tundra prices are outrageous. People simply can’t afford or flat out refuse to get abused by dealers

[@michaelriecher5632]

Well like Ben was saying the more expensive trims are selling fast compared to the cheaper trims

[@Walterrinho]

If only they kept near the old prices then it wouldn’t be such a hard choice. I understand they added new things, inflation, but 10k plus for the same trims… idk.

[@tallboy49]

You think they the prices are outrageous in the US just try to buy one in Australia. The Tundra is $140000

[@ksorsomeplace]

@@michaelriecher5632 Also, one of the lowest production trims.... It would also be interesting to know if the buyers finance, buy, or lease this trim AND what the customer's general financial situation is (like annual income).

[@GeorgeGeo]

All vehicles.. $60k for a Rustang???

[@stevenjohnson6998]

My dad always told me, never buy a vehicle, that has a new engine model. Need to wait at least a couple years.

[@BuRt0nRid3R]

I plan on purchasing 2028 Tacoma for this exact reason.

[@thepokerus4184]

Your father is speaking from experience (his or seeing the world for so long) .... Wise man, wise words.

[@AuralioCabal-nl8gi]

By 2028 Toyota says we will be driving in FOOLCELLS, or Hydrogen ICE powered Cars and Trucks, so says the Toyota CEO and Akio Toyota, so I'm waiting for that dah, also Toyota says HYDROGEN is going to be so common and plentiful it will be like water. At least that is what the Hydrogen fans say.😂LOL

[@donjuco242]

Excellent

[@dvader3263]

⁠@@AuralioCabal-nl8giI'm no fan of hydrogen vehicles or fool-cells, but hydrogen is the most abundant element in the Universe, on Earth and in water, or H2O. So, the joke's on U.

[@lordrayden3045]

Toyota, like jeep, have lost their damn mind on the pricing

[@davidzavala337]

At least Toyota has (had) reliability on their side. Jeep, I believe, is even dumber and greedier.

[@adv.013]

@@davidzavala337 Toyota has reliability but has stuff to iron out, Jeep was never reliable

[@thomasoneill1077]

@@adv.013 not anymore, the Toyota turbo engines are so bad I would take a BMW X5 over a Tundra for reliability

[@adv.013]

@@thomasoneill1077 I disagree, Toyota just has some stuff to iron out with the turbo engines, just be patient

[@AyaWetts]

Toyota doesn't care much about reliability any more... they know that people believe they are reliable, and they can coast on that for 5 or 10 or more years and people won't realize if its changed. Once you lose that reputation though, you cannot get it back very easy

[@RickMartin-rq6vg]

The problem is paying 50, 60k for a 4 cylinder turbo computer....no thank you. I'll keep any na engine for a reasonable price...absolutely insane

[@ConfirmedPatriot]

It requires Premium fuel also 👎

[@dvader3263]

Hate to break the news to U, but all cars started using computers over 50 years ago. Everything on gas vehicles runs on electricity. And it takes electricity to run gas stations and to pump and pay for gas.

[@stinct1776]

@@ConfirmedPatriot no, it requires regular gas

[@apt62]

The new engine is far more powerful and efficient than the old v6. I believe the problem is the pricing.

[@davehenderson6125]

... and the Tacoma is built entirely in Mexico where Toyota pays its employees as close to nothing as it can, yet they charge an outrageous amount of money for these compromised vehicles whose manufacture puts no revenue back into the economies of countries where people purchase the vehicles. Is it even possible a Mexican autoworker will ever be able to afford a Tacoma? Not for what they're getting paid. The Interiors of these vehicles are (in my opinion) quite a bit cheaper with lighter construction, and I haven't verified this myself but I've being told the rear bumpers are welded right to the frames, so owner modifications & accident repairs will be much more complicated and expensive to do. In my mind all these issues demonstrate Toyota's change in respect for both its employees and customers. The number of apologists here is surprising because it's pretty blatant, but I for one am extremely disappointed with what I see as Toyota's complete change of philosophy. Maybe I'd feel differently if I were a shareholder or paid contributor, but I'm just a loyal, longtime Toyota owner who would like to retire someday with a late model Tacoma but suddenly can't afford one anymore. To be fair I'm doing Ok saving for my retirement, but buying a new Tacoma at these insanely inflated prices is a financial management test for each and every one of us. It's a poor & even foolish decision for anybody who doesn't have a fortune in disposable income to pay for one of these depreciating assets the way they are now. Considering all the plastic under the hood I can't see how they're going to maintain their reliability, last as long, or hold their value as well as the older, more durable ones did. I just can't see how that will possibly happen. Edit: readability

[@nkyryry]

The problem is the only justification for it being so much more expensive than the previous gen, is “everything’s more expensive now”….. that’s it. The engine should be cheaper. Building it entirely in Mexico is cheaper. Yet it’s like $10K more lol.

[@planoman0935]

The Taco engines are made in Huntsville, Alabama then sent to Mexico and installed. Some Taco's have been assembled in Mexico since 2004 and in 2019 all Tacoma assembly was moved to Mexico.

[@Allison-lh9lq]

You are 100% on the money.

[@YerBoyTroy]

Its not that black and white, labour is only a fraction of what goes into manufacturing and development costs. The tooling , overhead, R&D all will still be expensive. This was a complete ground up redesign. 1st year startup costs will be high. The engine is more high tech than then old one. You lost 2 cylinders but added a turbo, more oiling, more cooling, more piping. Its all around a more expensive truck to build just at a glance

[@Knowbetter69]

All that electronic crap on there and all it's going to do is break once it's out of warranty, so it basically ends up as a throwaway.

[@barrydworak]

Build quality is not looking great. My Gen 2 is still 100% solid and silent on and off road. Panel gaps are consistent. Maybe they'll do the Kaizen thing with the Gen 4 and it will get better. But initial reports aren't good.

[@RockCh4lk]

Overpriced + turbocharged engine. That's why I personally opted for the Frontier over the Tacoma.

[@Blue-moon12]

Me too. 2023 Pro 4x

[@tylerbuck9347]

​@@Blue-moon12 love your profile pic 🥰❤

[@jitterspec]

I would have never considered Nissan until last year. If I needed a truck, I'd be doing the same as you brother

[@utube358]

I'd buy a frontier if they still offered a standard transmission

[@davidrobertson5881]

@@utube358Standard transmission ? Really ? Do you want an 8 track as well ?

[@derekroesler2036]

Just too expensive for a compact pick up

[@HereForAStorm]

Mid-size, not compact

[@justsayingforafriend7010]

Not compact at all if you look at it it's a full size truck! We want our small Toyota pickups again!

[@smittysmitty481]

I think the Tacoma’s biggest problem is their price points. The TRD Off-Road is $54k, with the 14inch screen. That’s close to Ranger Raptor & Colorado Zr2 pricing & those are better equipped trucks. The Tacoma TRD Pro is $66k, which is the price of decently equipped full size truck. The Tacoma looks great but it’s too expensive

[@passZword]

And no human with legs can fit in the rear seats of the crew cab Tacoma.

[@Holden-McGroin]

That’s actually quite a bit more than a ZR2, which starts at $48k.

[@planoman0935]

A 54k off road has just about every option you can get. That is probably less than 10% of the off roads sold. The average price of off roads on lots based on current inventories is 47K. You can keep repeating 54K but that does not mean they all cost that. You can get a Colorado ZR2 Bison for 66K but that doesn't mean they all cost 66k. I don't want a full size truck regardless of how little it costs.

[@smittysmitty481]

@@planoman0935 can I still get the 14 inch screen TRD Off-Road for $47k?

[@Youtubeuser1aa]

The TRD pro seats are a joke. Hope your passengers like crushed knee caps.

[@SolarStoic]

New Tacomas are not built for regular customers, they are built to make automotive engineers happy. Big mistake.

[@Pollyannaworld]

Good point! I’ll keep my 3rd gen 2017 0ffroad

[@icosthop9998]

👍

[@BillLaBrie]

More like goobers who don’t really need a truck.

[@leonartdeal1]

I recently purchased a 2024 TRD Sport. It does everything my 2017 did... But better. It pulls a trailer better. And I can plow my long driveway better than my 2017 did. I'm a very happy customer!

[@wizeguiz]

With all manufacturers raising the prices of trucks, we the public can force the cost down by not buying them! When there is a couple of years of inventory sitting there, basically rotting away, you will see them go way down!

[@AyaWetts]

There are a lot of people who know nothing about the changes or anything going on. They don't understand engines or anything... they just know "Toyota = dependable" and they will keep buying them.

[@JB-mo8rs]

Agreed. Hold the line!

[@rodneymiracle3224]

We're pissed! It's not what we wanted. Way too high priced. We don't want 4 cylinders. The back seat is unusable. What we're they thinking? Financially we have been stretched by inflation from our incompetent government.

[@AS-gf5jn]

I love mine. No regrets.

[@coldwarrior23]

I just got rid of my 2022 crew cab sport. Moved to a crew cab f250 long bed. The taco was never a real truck anyway. Too small no good on long trips no towing power no need for most features. Overpriced. Never again.

[@billsoderholm3125]

Inflation is at 2.4%. The long term US average inflation rate is 3.28%. You are confusing corporate price gouging with inflation.

[@rodneymiracle3224]

You obviously don't know how inflation works. After it went up really high now the rate at which it's growing is only 2% but it went way up and how's that come back down and the crisis haven't come back down. Go try to buy anything

[@sylkelster]

The president doesn't have a secret villian inflation switch panel behind his desk. Virtually all markets are controlled by non-government corporations or entities.

[@weirdshibainu]

A friend cross shopped the Tacoma and the Frontier. He went with the Frontier mainly because of the V6. No regrets.

[@mrvwbug4423]

He paid way too much money for a 20 year old truck. Frontier pricing is even stupider than the Tacoma and it's literally just a cosmetic refresh and a slightly newer engine on the 2005 truck

[@justinchrist889]

​@mrvwbug4423 yea, that's what the people wanted lol. Plus the TRD PRO has those stupid ass seats. Freaking 8 year old can barely fit back there.

[@weirdshibainu]

@@mrvwbug4423 I guess he could have paid 70k for a 4 banger with unproven reliability. LOL

[@ramfan5149]

@@mrvwbug4423 Dude, the Frontier is routinely getting $6K - $8K off MSRP for a fully loaded Pro 4x with very low interest rates from Nissan right now. It's a great buy compared the Tacoma.

[@rstumbaugh43]

Let’s see how many miles he gets with the frontier..not exactly known for high mileage..

[@gehrig398]

Toyota made an awful mistake

[@apt62]

The new engine is more powerful and efficient than the old v6. The biggest problem is the pricing.

[@dirkdiggler2379]

the new engine is a unreliable 4 cyl turbo.

[@westcoastplinkin6559]

@@apt62 I think it shows true Toyota buyers prefer reliability over more power. The 3.5L V6 was not a powerful engine but it was tried and tested. I know as a Toyota buyer, I prefer the 3.5L V6 over the twin turbo 4 cyl engine even if it's faster and more powerful.

[@TheL046Kid]

TURDBO

[@pewterngold]

@@apt62 the new Tundra engine has been recalled due to main bearing failures. It's a major problem and Toyota recently sent out a letter about it. At the moment, they don't have a fix for it. Many are saying it's a design flaw. Toyota messed up big time with their "more powerful and efficient" engine.

[@HONORYOUROATH]

Loving my 2023 Nissan Frontier SV 4x4 more and more everyday.

[@Blue-moon12]

2023 Pro 4x owner here. Zero regrets

[@bige311]

2023 Tacoma PRO owner love it

[@KTB3007]

23’ Pro manual - Love it.

[@jmyers6175]

So?×

[@bige311]

So what bruh​@@jmyers6175

[@ag4eng]

Tacoma, Tundra, 4Runner are in big trouble with pricing and engines.

[@davidzavala337]

The biggest problem and the one 99% of people agree, which is absolutely the truth is the crazy price jump that is not justified for a vehicle who is now made in Mexico with a 4 cylinder. I always take screenshots of vehicles I build online and I love the TRD OFF-ROAD and for 2022 it was $40k and now $50 for a truck that we all know it won’t last as long, period. The price, the price. Also, it will have problems

[@jitterspec]

Mexico....

[@BrianWaller-qe7gr]

People are not getting it. The price went up because the government eroded the value of the dollar so bad over the past 4 years. It’s called hyperinflation for a reason

[@eduardomaldonado1647]

They also make Trucks in Mexico while Drinking beer. Mexico makes shitty vehicles often the employees are drunks.

[@swamp_rat_fla1126]

I’d be okay if they would include a $10k gift card to Taco Bell.

[@carltaylor5604]

Way overpriced, don’t want turbo, cheaply built, made in Mexico

[@the_evergrey_toa1392]

@@JohnM-f8n Gen 3 was at least assembled in Texas prior to 2021. My 2020 Sport's door sticker says San Antonio, TX. Within 3 months of ownership, I saw that Toyota was moving the production

[@dvader3263]

@@the_evergrey_toa1392My 2017 Tacoma double cab long bed off road 4x4 was built in Mexico. Some Tacomas were built in Texas, some in Mexico. The build quality was the same. The Mexico factory was newer and modernized.

[@westcoastplinkin6559]

@@the_evergrey_toa1392 There are 3rd gens even prior to 2021 that were made in Mexico.

[@mrvwbug4423]

@@the_evergrey_toa1392 My 2019 was made in Tijuana, Tacoma production was split between Texas and Mexico for awhile and with the 4th gen is 100% hecho en Mexico.

[@RoadHouseeee]

My 2019 was made in Texas! Never getting rid of it

[@StripedTurkey]

Remember when the 3rd Gen Tundra (TTV6) came out in 22 and many said it looked like a solid engine? This 4 banger turbo engine scares the crap out of me. Like you said time will tell but I sure wouldn’t gamble on this for 3 or 4 years 😬!

[@Mark-hb5zf]

Went from thinking about getting a new Tacoma to seriously thinking about a new Frontier instead. No way am I spending $50K+ for a midsized truck.

[@jackanderson2773]

Frontier is a better choice .

[@M85Iroc]

I was looking at both. And the frontier is actually more expensive than the Tacoma. Here in Canada anyway.

[@Reginald_Harrison]

$50k and you still get cloth seats 😂. We won’t even talk about the Toyota dealer markups.

[@blakerh]

I bought a 2024 Honda Ridgeline instead of a Tacoma. I dont go off road, so the Honda is great for me. I got the Black Edition for 2k under msrp.

[@StevenEveral]

The biggest problem with the new Tacoma is the price. All the reviews I've seen of the new Tacoma give it great reviews, except for the price. Toyota needs to take 5-7k off the price if they want to sell these in any number that will compete with Ford or Chevy.

[@chuckwalla2967]

Damn, Toyota. Just build me a cheap, simple, no frills, low suspension, small-wheel, work truck like you used to back in the 80's and the 90's.

[@jitterspec]

They do build that truck but they don't sell them to USA. they sell us the higher profit margin, more tech, less reliable Mexico trucks

[@Marbind]

The SR trim has your name. Cost the same as many entry level non crew cab midsize pickup.

[@scottcolpitts8521]

I think the 2nd gen was the perfect blend of small, not too expensive simple truck.

[@lewisbauer5824]

They can't do that because of EPA regulations. They sell small work trucks overseas but they're illegal to sell here. Look into it. Basically, vehicles are required to have a certain mpg for each weight, but the ratio the EPA set is skewed in favor of heavy trucks, basically making it impossible to make a light pickup with a decent amount of power.

[@RHill40]

That black Toyota in the back to the future movie was sexy.

[@beepak8902]

This truck should cost between 28k to 38k max

[@Marbind]

Why? They are giving you more than before. Way more. Each trim includes more stuff than in the past. You just have to suck it up and instead of getting a TRD Pro and TRD Off Road would be more than enough.

[@beepak8902]

@Marbind the SR5 is a base model and in many places it's going for 39-42k and that's for the 4x2 . It's a base model bascially plus it has a 4 cylinder engine not a v6 . It doesn't have leather interior, it doesn't have premium sound , it doesn't have heated seats, like everyone else has been saying it's way over priced for what you get .

[@Marbind]

@@beepak8902 That is the problem that people want all the goodies without paying a premium. This vehicles were cheap in the past because they didn't had many of the stuff that are offered today as standard equipment. Add inflation to the mix in where vehicles are in general way more expensive than a few years ago. BTW the 4cyl found in the SR5 is more efficient and powerful than the outgoing V6. You rant is baseless.

[@beepak8902]

@Marbind you don't have to go off of my opinion. Look online and the general consensus is that it's over priced compared to what you get from the competition. You got many people all over online in forums, KZbin saying the same thing . Alot of people are saying the frontier is the better value for the money and at a lower price .

[@Marbind]

@@beepak8902 All those people all clueless, living in the past, ignoring the fact that inflation made everything more expensive. The frontier is cheaper because it was built before the inflation took off. All the money Nissan put during the development of the current frontier generation was at a time that prices in general were way lower than today. Same with the Ridgeline. Honda decided to keep using the same old 2017 model in their most recent launch. Wait until Nissan/Honda releases a redesigned model and be amaze with the higher prices. Chevy and GMC pickups went up too because of this. Top of the line Colorado or Canyon is on the 60s.

[@JA-zh5xi]

The problem is now they’re made in Mexico, don’t want a turbo, want a V6 and it’s more money than it used to be. Really want nothing to do with it.

[@Danzilly]

You can get a Colorado or Nissan frontier for a lot less money.

[@jmyers6175]

😂😂

[@LaMuerteLeather]

The bubble is going to pop in the truck market.

[@captain_storms5998]

They’ve been saying that for the past 3 1/2 years yet it still hasn’t. I want it to but it looks like it’s just holding by a very strong piece of thread.

[@Buck0seven]

I had a 2020 TRD Off-road long bed with the premium package and a pretty much every option available. I bought that for $42K at 0% interest. There is no way that this model should be in the 50s. They should be in the low 40s as best.

[@genegarn]

In the early 1970's I asked my Grandfather why he always bought trucks. He said a new truck cost only 2/3rd's of a new car and they are more useful than a car, too. How things have changed.

[@eddualmeida5790]

Also, you can get a Colorado Trail Boss, with full extras for around 43K $. And this is what they´re charging for a Taco SR5.

[@BMunster]

Yeah, but it's a stripped out work model trim...and it's not a Toyota.

[@pnwdweler4100]

@@BMunsterthe Trail Boss isn’t a stripped down work truck, what are you talking about. Toyota quality is in the shitter right now, 98k Tundras recalled due to engines seizing up, and the Prius is on a stop sale right now due to a safety issue that won’t be resolved for several months.

[@thomas735]

The Colorado isn’t gonna be reliable either. If that’s what you’re going for. If you want a modern truck that will last 250k miles go for the Nissans.

[@eddualmeida5790]

@@BMunster And the Taco SR5 is a very well equipped one!? At least the Trail Boss looks the part. As for engine reliability.... i guess both arent great.

[@mrvwbug4423]

$43k .... for a stripped out truck that doesn't even have cruise control, the only reason it doesn't have crank windows is because they would be more expensive. The TB is a truck where you're so desperate to get big tires that you're willing to sacrifice even the most basic creature comforts. Better off buying a Z71 and slapping a small lift on it.

[@davidwethington9320]

Frontier, Colorado and Ranger are all cheaper when you compare similarly equipped models. At least 6k and that's before the hybrid is added which will add another 3500.

[@mrvwbug4423]

The Frontier is priced higher than the Tacoma. Nissan thinks that 20 year old polished turd is worth the highest MSRP in the class at comparable trim levels.

[@davidwethington9320]

@@mrvwbug4423 you can get a loaded Pro4x for less than 50k. Loaded TRD off-road will set you back 55k.

[@SP10371]

I like my truck basic, simple and reliable. When I learned about the overkill tech and the 4 banger engine, I purchased the 3rd gen 2023 trd pro. Very happy with it. We enjoy your reviews. Thanks.

[@Martyvison]

50k for that hell no! 50k used to get you a Denali canyon a TRD pro loaded Tacoma 70k for a midsize pro is absolutely dumb

[@Blue-moon12]

All this vindicates myself choosing the Nissan Frontier PRO 4X.

[@robmcm5755]

Just got one

[@gabrieloreilly959]

Just got one too. Drove the new Tacoma and wasn't impressed.

[@jmyers6175]

You need vindication 😂?

[@christopherthompson9642]

You can get a Nissan Frontier Pro-4X for $46,000 and under. It still comes with a NA V-6. Not even a competition. Nissan is a better value for the money and piece of mind

[@motive7475]

Yeah but the problem is I heard it doesn’t ride as well. Bad turn radius etc. but I could be wrong

[@Williams-mp7vz]

Yes but the frontier is slow as dog 💩 running down hill on a hot summer day. It also has egregious payload number. A slow tranny reaction time and super out dated tech. The turning radius is absolutely abysmal along with an awkward heavy steering wheel feel.

[@Williams-mp7vz]

Also front head room is dreadful. Also front seating position sucks with lack of steering telescopic option.

[@Williams-mp7vz]

You are correct. I just drove one. The Frontier is tiny and awkward in the driver seat.

[@PRO4XKEV]

I have a 2023 Frontier P4x, I love it. I am in my early to mid 60's, 6'2 260 lbs no issues, leather seats and good comfort for me, plenty of power and torque. plenty of head room and leg room. P4X rides fine, even better now cause I had new tires installed, Goodyear Wrangler Duratrac RT in 265 70 17, Hankook AT sucked.

[@ChiTownTx]

At that price Toyota can bite me. No fucking way for a 4 banger and a mid size. They even cheaped out on the offroad model and put plastic skid plates on it that are so thin they bend in the wind.

[@LuisRivera-ce9lm]

Yup, I went to go check them out and was disappointed. $46k for the SR5 (doesn't include all the fees). That's ridiculous!

[@motive7475]

4 cylinder no thanks I would rather have a Ridgeline. Though I don’t off-road if you do you really won’t get the reliability with a 4 cylinder

[@johnhender]

I have a Ridgeline as my service truck it has been great and it rides like a car - I am going to buy another one next year - I don't want to deal with turbos

[@Hschlick84]

Still too expensive

[@Theprezzzident]

Over price junk, buy the frontier!!!! The only V6 left!!!

[@dcutl]

Honda Ridgeline

[@AyaWetts]

@@dcutl The Honda is a bit uglier... but the bed is too small for me. Frontier you can get a larger bed.

[@mrvwbug4423]

@@dcutl That's not a truck, it's a crossover with a bed. Fine if all you want is a mall crawler, but not if you're looking to venture off road or tow anything more than a very small trailer.

[@jmyers6175]

No way 😂😂

[@powertools2375]

Nissan? No thanks.

[@jaybaker6556]

I wanted a new tacoma but went with a Nissan Frontier Pro4X for several reasons... the Nissan has V/6 and price wise is a lot more reasonable. I've previously owned 2 Tacomas but felt I had no option in buying a 2024 Tacoma. The Frontier reminds me very much of my 2021 Tacoma. So far I'm happy with my purchase but kind of sad that Toyota has gone down this road which appears to be a disaster!!

[@kylecarnival3915]

You said it best. Your 24 reminds you of your 21…. That is not a good thing. Especially for the price

[@buckwheatley1520]

It’s all in the price With todays interest rates why buy a mid sized truck at 750 to 900 a month. Crazy prices and people keep paying it so please if you want prices to come down stop paying crazy prices

[@brianmola711]

You can get the Nissan Frontier which has a NA V6 for less. Heck, even a Ranger Raptor is less than a Tacoma TRD Pro and Tacoma Trail Hunter and has a V6.

[@lawrenceberg5408]

I love the new Tacoma. But the price tag is an insult to anyone with an IQ over one. 60-70k for any vehicle is absurd. Tacoma vs Tesla. Hmm. It used to be that price range was for Suburbans. This is not a sustainable trend. Couple this with the QA issues, you begin to see that Toyota is gouging customers. If you can afford a 70k vehicle, what is 100k for a Porsche or Rolls Royce.

[@davidzavala337]

Are Porches $100k I mean, being an average Joe I've never looked at luxury brands and always bought mainstream vehicles in their 30 or 40

[@gordmonteath6090]

Dumb,I'll wait for you to send a pic of that porsche or Rolls-Royce hauling ot a bull elk or deer out of bush,not sure where they stash their quad. We're talking trucks here

[@riseabove3082]

@@davidzavala337 depends.... 718 Porsche is $75K and a 911 Porsche is $125K. I would say Toyota is creeping up to Mercedes territory.

[@CurtGodwin]

My one-and-only complaint about the Tacoma & 4Runner is the pricing. Period. I have zero issue w/ a turbo 4... zero issue with *where* it's built... like the way it looks... etc.. The beginning and end of the reason I dropped it from consideration and went with a '24 Colorado ZR2 instead is the price/value. The ZR2 is a MUCH better value for money... and, IMO, looks great.

[@HONORYOUROATH]

Ben, you have done a great job slowing your speech down. It makes your videos so much better. Thank you.

[@JA-zh5xi]

Then there’s me playing it at 1.5x speed. Haha

[@AyaWetts]

@@JA-zh5xi I do all videos at 2X lol

[@waynenoll1967]

I’m a truck driver and notice what I see on the road every day. I see TONS of the new Frontier driving around! I also have noticed that I see a lot of the first generation Titans. I’m not a Nissan fanboy by any means, but I’m beginning to be.

[@JoeSmith-v7o]

It seems as though people are avoid a new set of car payments like the plague.

[@eduardomijares3436]

Only time will tell. I have a 2007 Tacoma with 260,000 miles that is still running like a champ. It has zero issues other than normal wear & tear. Will this new Tacoma perform as well? I have my doubts with the 4 cylinder twin turbo.

[@wt9653]

Ben, you're trying to do some sort of cover up for Toyota. People who buy TRD Pro and Trail hunters are very rare. You rarely see TRD Pro trucks on the road. Toyota's bread and butter are SR5 and off road. The sales are down 59% in the Q1. As of June 2024, they're below 1/3 of their normal sales numbers. Instead of selling 275k in 2024. Toyota will be lucky to sell 150k in 2024. They need to do massive discounts.

[@rogerjohnson2515]

I have a 2024 off-road Tacoma. I like the 2.4, gobs of torque. I like the new seating position, the new transmission, the beefier frame, the multi-link rear suspension. Much improved over my 2020 Tacoma.

[@hoseman10]

It is a better truck now.

[@kabirtimory5924]

Wait for engine issues with new tacomas just like it happened with new gen tundra. At the end of the day, it's 4 cylinders turbo charged engine with a lot of plastic and made in Mexico. Oh 55k to 75k for mid size truck... no thanks. Toyota can keep all these junks. We ain't buying it.

[@oliverramclam6009]

Oh no this 4CYL motor is built

[@michaelcomtois4294]

I have always bought a Toyota truck over the last 20+ years. I can't afford a Tundra so in 2021 I leased my first Tacoma TRD Extended Cab. I loved the truck and all its features but to be honest it was cheaper to lease the new 2024 then to buy the old one. This one is an SR5 Double Cab with the upgraded JBL sound system and sliding rear window etc. I have had it for 2 months and 2000 miles and I love it just as much as I did the last one!! In case you haven't noticed everything has gotten way overpriced. Say what you want but I believe this is still the best made truck in its class!! I'm looking forward to driving this one for many years to come.

[@philipparana9225]

Toyota sales receding faster than bens hairline.

[@clownfish7776]

I'm not sure, it's a toss up.

[@OneLeggedStormChaser]

LOL

[@larryherring445]

😂😂

[@MichaelMcCaulTX]

Yikes!

[@jameskocks4734]

That’s a burn

[@ltribley]

You can save significant $$$ on your new Tacoma if you sit down with your Sale rep and buy off their regional inventory. We live in the SE which, at the time, 2022, had a large inventory. Don’t buy off the lot with colors, options, accessories you don’t want or need. Select what you want off the regional inventory and the rep can subtract or add options as you like. We also found special discount’s on several packages which would not be seen by the buyer otherwise. We ended up with a 2022 TRD Off Road configured with just the options for our lifestyle and saved a few thousand dollars. Even though we made a special order, the dealer still gave us their usual new car purchase discount. It did not have to be on the lot to qualify.

[@noefernandez6250]

The issue is asking a turbo 4 to do the job of the old N/A V6 Yes the power is there but the longevity won’t be.

[@chrisniner8772]

I bought my 2001 tacoma 4x4 new off the delivery truck. $18000 cash. 23 years and 280,000 miles later she's all original except a front set of brakes , tires and a few very minor repairs done at home.

[@vintagetriplex3728]

4 cylinder engines don't belong and pick ups and luxury cars. If I buy a truck or luxury car, it better be a twin turbo V6 at the very least.

[@stratum42]

Tell that to prerunners. 4 cycl especially with a turbo is completely viable.

[@garman7921]

You mean like the Tundra? You can buy them cheap, but Toyota won’t take them on trade in? Weird, but it does have a twin turbo v6

[@billw8476]

no turbos.....period

[@cobyjones5535]

4 cylinder Tacomas (and other mid size trucks) have been a thing since the 90s….

[@jbug2350]

Good luck, 4 cylinder and turbos are the future unfortunately.

[@richardsveum8452]

I’ll stick with the used V6’s for the foreseeable future. I’ve been priced out of the new truck zone. Toyota has lost their ever loving minds. A base model truck with a V6 and a lot less electronics and solid quality would sell. I guess I’ll hold on to my 2017 for another 100k

[@stevet8121]

I just want a 4X4 2 door truck with a gas pedal and a brake pedal and windows that roll down. I don't even want a heated steering wheel.

[@AyaWetts]

crazy non-sense... how would they ever make tons of money off you that way?

[@stevet8121]

@@AyaWetts Yes, crazy me.🙂 but at least I could afford it and be a buyer.

[@CharlieSantini-v9v]

Have one, it's been great, much better than the 3rd gen I owned.

[@aymanlockhartable]

Look like Nissan Frontier sales might go up.

[@maroonedmaniac]

Its the best selling mid trim truck last quarter

[@Blue-moon12]

They have.

[@jmyers6175]

💩

[@williammortl3110]

Great video Ben, but here’s the thing… I don’t know if that I4 turbo is bad, but I know the Tundra’s V6 turbo is. I just wouldn’t pay a premium price for a Tacoma when the quality of it has questions. I feel like the much better move would be to buy a NA V6 Frontier… or hell, a Ford Ranger or Chevy Colorado. All are less expensive and all are, more or less, known quantities. The SR5 Tacoma needs to be $38K or less to be something worth considering.

[@stinct1776]

so a TRD off-road with the bigger screen upgrade is 45K and change. That's about the same as a loaded Frontier Pro 4X. There is more value and less risk with the Frontier, just saying.

[@tomm1109]

I like the engine a lot more. Not sure why people don't like a turbo. Great if you go to the mountains and great if you need to let the truck idle for some reason (just to run the heater or AC) because it uses less gas idling.

[@triplehsheartattack8515]

The new 4runner needs to renamed to the 4banger

[@jmyers6175]

Like it 😂😂

[@eddualmeida5790]

Get the price down, and put the V6 back or an inline 6 on it. Not this turbo carp. The MPG is the same basically.

[@andrewbottrell1048]

Inline 6 = Take my money.

[@southernfried19]

You think Toyota is gonna just reverse course and do that now? Lol Never gonna happen.

[@adamj8385]

19mpg average so far, and I swear the gas tank is 2 gallons smaller.

[@BigDaddy-y4t]

I get way better gas mileage in my 24 Tacoma than my 17 Tacoma . Way more torque . It’s better in every aspect . I get 26mpg highway and 23 city . My 17 Tacoma was 18 mpg all the time . I love my 24 Tacoma .

[@wayne7805]

I bought a 2024 Tacoma off-road. My fuel economy is not much better than my 2017 I had. The ride is not as nice as my third GEN was. I wish I would’ve kept my 2017.

[@benruthlessburger8905]

I have a 2017 also why is the 3rd gen better?

[@stw2186]

What makes you like the third generation more?

[@wayne7805]

My 2024 off Road sounds like a Dyson vacuum. It’s lost that truck vibe. Lots of hard plastics that scratch easily inside. Quality control of the fit and finish all over is poor. I should have not been in such a rush to buy it.

[@benruthlessburger8905]

@@wayne7805 thanks bro. I’ll keep my 2017 then

[@SirFrancisFaroundalot]

My 2017 trd sport with 75,000 miles will probably still last longer than any of the 2024's. Don't blame mexico, mine was assembled there, it's just poor decision making and bad design. I expected more from toyota. Oh ya! And really, a ten gallon gas tank! WTF!

[@petervossos4816]

Who is Toyota listening to if they are not listening to their customers..?

[@silverioochoa]

They are more expensive for sure. Not mention you have the colorado zr2 and canyon at4, ford ranger as options.

[@stratum42]

Yep. I was going to get a newer Tacoma a few years ago, but ended up getting a Ranger instead. Wasn't sure about it as the Ranger had mostly just come back but I absolutely love it and got a lot newer truck with less miles for less money.

[@atomicorang]

I love my 2024 Tacoma SR5 2wd. It has just enough tech to make me happy.

[@bobby3944]

Just got back from seeing the 2024 Tacoma at my local dealer. He had 5 in stock. 3 TRD Off Roads and 2 Sports. Prices seemed high for what you get, but the main thing I left with was how underwhelming the looks were. Very disappointing. I really liked the looks of the past Tacoma and wish they would have continued that theme instead of building a small Tundra.

[@SteveSabbai]

Reasons why I will NOT be buying the current generation Tacoma: 1. Turbo engine. Give us back the NA V8 and V6. 2. Overpriced. Even the lowest trim is unaffordable. 3. Back seat in the Crewcab is actually smaller. The back seats were already too small. 4. No doors on the Xtracab. How am I supposed to use the rear cab for cargo if I can't easily access it? Toyota, you really "dropped the ball" on the new Tacoma.

[@HAHA.GoodMeme]

50k lol. same spec 3rd gen was 38.5k. Turns out when you shut down the country and print money for 3 years it has consequences.

[@OLDS98]

Well stated Ben. This is hw it is for new vehicles when they come to market. They have to work through the issues and work through the challenges. Reputations are built over time and not over night.

[@Williams-mp7vz]

Shower, haircut, and a shave will do you wonders bud. Cmon self hygiene is paramount.

[@jenksy_23]

He does shower and his style is beard and long hair....how is that bag hygiene?

[@stinct1776]

@@jenksy_23 how do you know if he showers? lol.... jk

[@jenksy_23]

@@stinct1776 cause I lived with him for 2 years 😂😂 and he had been my best friend for about 5 years haha

[@kirkalexander3431]

I went from a 2021 to 2024, so here’s some observations: 1. Braking - the new Safety Sense can brake for you when it detects a car in front of you and its sensitivity is configurable. If it’s on that may be what you experienced. It can also be turned off. With cruise on, lane departure, collision avoidance the truck can almost drive itself (stop, steer, resume), but it all can all be turned off if you don’t want it. I feel safer with this on. 2. V4 - I can’t speak to longevity, but the new powertrain is a big improvement. The Gen 3 would lug in stop and go traffic between 2 & 3. This has much better low end torque and you have 3 modes to drive in (eco, normal, sport). It shifts much better with the 8 speed. 3. Price - Yes they are expensive, but it also has much more safety tech and features than I had before. If you don’t need or want this it’s probably not for you.

[@yukoncornelius8669]

Dude, cut yo hair.... my goodness.

[@Sonnycam24]

Or at least wash it.

[@Pauly2Swole-1970]

🤣

[@48free]

Who cares, just want info

[@dirkdiggler2379]

dude looks like a lady!

[@terrymaggio2520]

@@Sonnycam24 With that receding hairline he needs to take a permanent marker and draw a line across his forehead cause soon he's not gonna know where to stop washing his face:)

[@planoman0935]

Very accurate video Ben! People complain about the prices, but the off roads and sports are out selling the SR5 and SR here in DFW, Texas. The SR5 4X4 without upgrade package is a very competent casual off roader. I am sure the trailhunter will sell well also. Also every SR5 and up that is not a manual transmission even without the upgrade package gets over 3rd gen: Turbo Engine with more torque, 8 speed auto transmission, rear disc brakes, electronic parking brake, new suspension and safety sense 3 with makes it worth 8-10k more than the gen 3 model in my opinion. If you think it costs marginally more to make a 4th gen versus a 3rd gen, you probably still write checks in the grocery line...in that case, carry on. Going on 4 months with my 2024 off road and love it! We also have a 2023 off road as well. I think those of you who think Toyota did this on accident or don't know what they are doing are naive.

[@motorhead_jt21]

THATS the smaller screen…does the bigger one come with HBO?

[@dyates6380]

I'm so glad I purchased my 2018 Sport after wanting a Tacoma for a long time. I finally pulled the trigger six years ago and I'm glad I did. I was considering a new one, as I LOVE Tacomas, but not with a turbo. The price is a bit crazy too, but mostly it was the new engine. Not a fan. Mine has such low mileage on it anyhow it'll last me forever since I'm retired now and only drive a few miles a week at this point.

[@slomotrainwreck]

The manufacturers loaded their vehicles with tech - tech which ages almost as well as milk... 🤣🤣🤣

[@loganmaginnis6008]

I ended up buying theNissan Frontier pro4x. Not gona lie I love it. Lots of power, V6, plenty of room for people/pets in the back seat (crew cab), love the trim, leather seats, remote start, Fender sound system with sub, tow package all for 45 taxes included. will add, that was the price before my trade in as well.

[@rickmcsheridan4949]

Dude the problem is people are broke and can't afford that shit anymore!

[@jackstrawfromwitchita5978]

I wanted to buy a tacoma just before the chip shortage, The dealer by my house wanted full MSRP + 5 grand…My friend who reviews cars pointed me to the Duramax Z71 Colorado…I saved 9 grand and got a truck that gets 30 on the frwy and tows great plus it has a great suspension…..It looks good parked next to my 2003 Duramax

[@grimstar8402]

2:53 $50k?!?!? That looks like a base model truck, you’re better off going with a Colorado or Frontier.

[@just4ivaylo92]

50k gets you a Colorado ZR2 lol.

[@Jomonji]

$55k for a TRD OR Premium… not even the top tier engine or top tier trim. For that price, I’d rather buy a ZR2, loaded AT4, or even a ranger raptor

[@hawaiiantimes7702]

Was thinking of getting a tacoma because Chevy priced me out of a new truck, but $60k for a 4 cylinder truck that gets 21 mpg. Looks like I’m keeping the Silverado and fixing it up.

[@Epion0485]

I got in one and the back seats feel smaller, plus overprice.

[@nkyryry]

Backseat is smaller. It’s not an illusion.

[@davidzavala337]

So it is true. I found the last gen small for my needs, so it seems it got worse.

[@astro54541]

I had a 2018 Tacoma TRD, I hopped in a Newer 2024. My first comment was…. “ “ Damn, did they make this smaller ..🫤”. The Backseat is an absolute joke, and I’m 5’10, you damn near have to be an amputee to fit back there. No way I’m paying $60k for a 2 seater truck …..😂

[@adir_1]

@@davidzavala337 Yep the 4th gen is smaller in the back seat. If you go way back to the 2nd gen it feels large compared to the new 4th gen. Why I have no idea. Switch to a 4 cylinder and the cab gets smaller..

[@AyaWetts]

@@adir_1 There is a lot of extra room under the hood when I looked. I think that's so they can use the same design for the hybrid model and the gas model. The extra room had to come from somewhere. So if you get the Turbo4, you get less room in the cabin so that Toyota could make a Hybrid version, lol....

[@petedivine]

I just bought a Honda Ridgeline RTL. I've only had it a day, but it blows me away. Nice ride. Great power. Very opulent. And it's a V6 that is reliable and trustworthy. I need this truck to last 200K miles or 20 years of easy driving.

[@AyaWetts]

I wish they'd make those with a bigger bed option

[@davestadt49]

Overpriced?? Dealership grred dosent help & todays intrest rates are killing sales,depending onyour credit score.😮😮 Suprised Toyota is having start up problems. Personally I would definitely purchase a 24 Colorado.

[@networkedperson]

save some money and buy a Colorado from the junk yard with a blown engine

[@harrylech2089]

Price is too high for work on the farm. I have had several 2.4 engine 4x4 trucks run 200,000 miles cheep work horse hope they return

[@rushdaniel99]

The engine is 1/2 the size with the same MPG, and now it can not tow. What would be the MPG and HP be if it had the Tundra engine in it?

[@ag4eng]

The TTV6 is a complete disaster.

[@tyrsafray4640]

V6 Tundra motor is a bonfire waiting to be lit. They have to completely deconstruct the truck to fix them

[@nathanbraida1102]

Great video. Touched a lot of points. I just pulled the trigger on the TRD Sport Premium (6ft bed) yesterday. It has everything I want in a midsize for the pricepoint that seems average in the range these days. It has a great mix of capability, creature comforts and utility (for me anyways) People rip on turbo charged engines. But, I personally have driven tons of turbo vehicles. Sure it adds another point of complexity and potential failure to an overall system, but they're reliable if you maintain them and take care of them. Like the argument of fuel injection versus carbureted.

[@takeshi1242]

an entry truck at 70K loaded. wow! where are we now. Bring back the 15K trucks people actually want.

[@FluffyDohBoy]

So far, I haven't seen the '24 Tacoma pileup where I live. The four dealerships closest to me can't keep them in stock. I ordered a TRD Off-Road and was put on a wait list of two months. Buy the truck you want. Does it really matter to anyone that I bought my Tacoma, and you decide to buy another brand? I like the truck, even with the higher sticker price. BTW, if no one has noticed, everything has gone up in price, and not by a small amount. I guess we have the Fed to thank for printing money which is driving unbelievable inflation. If the Tacoma went up in price like my groceries, it would have cost me three to four times what it did.

[@Brian-gg8kp]

4 cylinder, turbo overrated juck. 50,000. NFW

[@oldguysrock2170]

Just sold my 2014 Silverado. Started looking at Tacomas, then the sticker shock of new ones and some used ones, as expensive as the new ones. Looked at the Nissan Frontier, about $10,000 less and with a V-6. Got the SV with 4x and basic trim package. No princess rims, but with enough useful stuff that a truck is good with, power mirrors, windows, and power seats.

[@Sasquatchflow]

4Banger 👎🏻 Turbo👎🏻 To much computer👎🏻 price!👎🏻 not to mention quality has suffered 👎🏻

[@DavefromCA2023]

I visited my local dealer to look at some Tacomas, it’s a small dealership not known to negotiate and without even talking price, the sales manager came over and offered me the $46000 sr5 I just test drove for $42000 OTD. I don’t have an issue with the turbo charged engine. Currently debating between the Tacoma and the ranger.

[@OntarioGuy430]

I was super disappointed with the quality of my 2022 Tacoma - I now have a 2024 GMC Caynon AT4X - Super nice and is so much more comfortable. The new Tacoma outside does look nice though.

[@jicalzad]

At the Toyota Dealership in my area, there were quite a few Tacomas & Tundras in their inventory. What appears to be in more demand in my area are the Siennas, RAV4s, and Corolla Crosses