Why Rolex Just Screwed Canada Over.

Head to squarespace.co... to save 10% off your first purchase of a website or domain using code THEOHARRIS.
Thank you to Squarespace for sponsoring this video!!
Shop vintage Rolex, Omega, Tudor etc : theoandharris....
Shop handmade leather watch straps : theoandharris....
Want me T&H content? Uncensored conversations? A place to ask questions and hangout? Subscribe to the Patreon! / creators
Our Podcast! open.spotify.c...
Really Rolex....again!?! In todays episode, Christian and Michael sit down and talk about the recent Rolex price hikes, and how it might just turn out to be a good thing for the American market. They dive into a few of the models and references being increased, all while Christian unboxes his latest breathtaking Rolex purchase!
Follow Christian: / christianzeron
Follow Michael: / michaelkristy_
...
Partnership contact: [e-mail]
Watch inquiries: [e-mail]
NOTE: there are NO giveaways in the comments section of this video

[@IIDave]

I live and work in Switzerland and the price hikes have a lot to do with the relative strength of the Swiss Franc at the moment. Lots of companies are having issues with exports due to this. It is a little surprising the US market would escape the increase, but the CHF to USD rate has not strengthened as much as with other currencies. It also fluctuates more than others, which may explain the exclusion. The EUR and GBP rates are only trending in one direction.

[@GCPlati85]

Interesting context. The issue, from the perspective of this consumer, is not losing a little money. Depreciation is normal. The issue is the magnitude of depreciation. Case and point: Panerai charges 19k for a carbon, time-only diver. Is this Panerai trying to maintain their margins, or are they trying move up-market? I don't know, but if it is the later, then screw them. People aren't interested anymore in buying a watch whose market value is half the asking price, and watch brands will destroy themselves trying to persuade you to do so.

[@watchyouare]

Hi from Zurich. I would argue Rolex‘ price strategy outside of Switzerland has to do with whether they view a country and their currency as an emerging or developed market. Of course CHF continues to be strong across the board, but the USD‘ status as THE global currency which is likely to bounce back at least a little bit helps to justify not raising prices (at least this year) vs other less established currencies.

[@mohnnadmercedes8246]

Thankfully am done with swiss watches

[@Conundrum191]

Canadian here -- I can say I've walked away from potentially buying some items including watches when doing the currency conversion. Typically going USD -> CAD means $1000 becomes $1350, plus we get taxed 13% on any imports over $20 USD. So then that $1350 is now $1525 and that doesn't include any shipping or brokerage fees.

[@danryan4137]

Hi fellow Canuck. Canada is not even a consideration for most brands, they don’t give a shit about us as consumers. Hamilton and Tissot are now luxury priced brands in Canada.

[@thebestoffools]

@@danryan4137 It's because we're a small market. USA is 10 times the size of Canada. Sucks to be a Canadian, eh?

[@danryan4137]

@@thebestoffools I like our health care system. Recently had an operation here in Ontario that south of the border would have set me back 45,000 dollars. I guess I could buy that Tudour after all lol.

[@thebestoffools]

@@danryan4137 Well, at least in the USA they can buy a bunch of luxury watches, get to wear them and sell a few to pay their hospital bills if they get sick one day. 😅 Hope you get better soon. ~ Cheers!

[@danryan4137]

@@thebestoffools Cheers! 🙏

[@thegabal1484]

The difference between Michael and Sam is that Michael feels like Christian’s friend. Sam feels like Christian’s employee.

[@violentalpha4459]

Spot on.

[@SecronSeven]

Nailed it

[@loo9407]

On camera it seems so. But in actuality Michael said he’s closer to Sam

[@GottaGeek]

Pretty sure he's been friends with Sam since childhood. I could be mistaken though

[@GaryToftheNorth]

Christian’s chest hairs give him authori-tah

[@hamilstarr4292]

Hell yeah both Theo & Harris back at it!

[@BabyJesus66]

Can't have a Theo without a Harris.

[@chrispy857]

Michael always brings such a great balance to the conversation. He works as such a great foundation to let Christian add the color commentary.

[@samnaomiking407]

Prices increased about 8% in Australia. Very annoying

[@SmithMrCorona]

I sent in a watch to be serviced in October, with a time estimate of 4 weeks. That has long passed, and my emails about an update/returning it have gone unanswered. How can I get my watch returned to me?

[@cocoyc495]

Hodinkee is great. I love all the people who USED to work there. lol

[@bluetigerstudio4200]

Never seen thís purple day date. What's the reference or name?

[@mimikatz]

A company that forced a fake waitlist is IWC and the Ingenieur. It’s a joke price but the waitlist is even more absurd considering it is an existing movement.

[@damascusblade]

This channel is awesome. I had no idea Jerry Stiller was so into watches. Subscribed!!!

[@DizzyDigsDeeper]

Theo and Harris! Love when you guys are back together talking watches. Can’t have a Harris without a Theo.

[@megaman1899]

Mike and Christian incredible video great 👍😃 teamwork

[@jethrojacinto2798]

MICHAEL IS ALIVE!!! But back to discussion, it's ridiculous how Rolex can raise their prices for their products that aren't even available to people in general.

[@Shawn-o4z8y]

Thank god Theo is back 🎉🎉🎉

[@bigjes]

Christian and Micheal should do a live tour that would cool 😂

[@michaeleldridge3606]

What's the nose touch over/under on this video? Love the channel.

[@Pat_O_Butter]

I got $20 on 11 swipe & 60 nostril pinches.

[@b_altmann]

That was very good! - Yes, tell us about the green dial OP. I've been told the dial was matte, but I think it's glossy - like on the Explorer.

[@j.p.513]

If you compare it to a hulk which has a sunburst dial, yes its more matte, but i would not say its totally matte

[@conorbuckley2214]

The dial isn't glossy at all. It a very smooth non-reflective surface

[@j.p.513]

@@conorbuckley2214i own the watch and i‘d say in some lighting it looks a little glossy

[@conorbuckley2214]

​@j.p.513 I live in Ireland so we don't get much bright sunlight!

[@jrsstmdwilliams4224]

And to think I was confused as to the difference between Theo and Harris before, now they have the same jumper smh

[@Mike-r7m2m]

Stop with the waitlist nonsense. There is no such thing. There is just a list of people who overspend on other crap in the store in the hopes of getting "the call" and then there is the rest of us that will never get called.

[@davetaddeo]

i bought an explorer 40, 224270, in sept 2023 in canada for $9,050 at retail. they're now $9,750 at retail. oh, and the exchange rate between US and CDN has stayed flat for a long time. i've been watching another item sold from the US for at least 6 months waiting for a good time to buy (i don't need it until this april).

[@dukes70]

Wow the 224270 was $7,700 in US in 2023 and still is (so far!)

[@MarketingGuy]

How on earth can a big company like JLC, with all their management expertise, approve such an increase? Their marketing and sales departments must have been crying their eyes out that night. I would be really interested to know if there has actually been a drop in sales at the ADs? Has anyone heard anything about this?

[@federiconasute3150]

hi!! green OP 41 will be discontinue?

[@theopulentlife889]

When he took out that box I thought maybe Michael's getting a Rolex as a gift 😅

[@DecemberNames]

Yo, what's up everyone? It's your favorite commenter here with another video feedback. Today, I'm going to be reviewing out this video by the talented creator. Let me tell you, this video is absolutely amazing. I'm not even kidding. It's so good that I'm actually starting to feel a little empowered. I mean, how can someone be so talented? Seriously, though, this video is a must-watch. It's informative, entertaining, and just plain good. So what are you waiting for? Go check it out right now!

[@ScotchOnyx]

I'm not surprised. Living in Toronto, we Canadians get screwed over every day every hour.

[@Official_MikeyT]

If you're in the market for a Rokex I'm pretty sure Royal de Versailles Bloor St. has inventory now and so does Damiani in Vaughan.

[@ScotchOnyx]

@@Official_MikeyT Dont think I will be buying any Rolex soon. Next probably a PF Tonda GMT. Better getting in the grey market as the prices are slipping.

[@golfinguru11]

I’ve said this before but Christian doesn’t listen. Vacheron doesn’t want to be a “waitlist” brand, they want rich people to be able to buy their products. The 222 is very attainable with no purchase history if you have the $74,000. Whether it’s worth that is another question.

[@michaeladams9744]

No offense for Sam, but the chemistry between these 2 is hard to replicate.

[@rhopere]

I actually think the move away from leather straps to the oysterflex on the daytona was a great one from rolex. To me, modern daytonas on leather look very very top heavy, like a giant head on top of a tiny body. The oysterflex or the bracelet provide way more balance. A skydweller on leather looks even more appalling.

[@willburrows8834]

Agree. They are actually very slim watches, especially for chronographs, but the lack of an integrated strap makes them look top heavy. The oyster flex is integrated and solves that problem.

[@AlexSuchet]

For anybody wondering, Christian is wearing a Gerald Charles "Maestro 8.0 Squelette" (Ref GC8.0-RG-06) - retails for GBP £67k. It's gorgeous and I must say i've never seen - or heard - of one before. Thanks for putting it on my radar!

[@Vern13green]

Michael, good to have you back in front of the camera. you can Christian just click.

[@trevorhoch3553]

Would love to see you guys do a show were you bring a couple viewers on with there chrono24 wish lists and help them walk through what watch they should buy! I know I’ve got a notepad with 54 watches and suffer from decision paralysis. Everything from vintage to new. 3k up to 20k. Would love to have you or see you spend time with viewers and help them! Ultimately its my choice, but maybe you 2 could provide some levity in terms of history, specs and what this will be used for! Thanks!

[@jamesmullett5404]

Inflation for the US dollar is slowing relative to the currency of other countries, so they need to raise prices for those countries to maintain the same dollar strength found in the US.

[@WatchClyde]

0:57 Getting a Rolex at retail is considered a gift lol🙄Rolex really brainwashed us.

[@BrokenClock2U]

2:48 - LMAO on you 2 just stopped everything you’re doing for a Rolly! 😂😂😂

[@markgiles8527]

I couldn’t care less. Go up as much as they want. They aren’t worth it and I’m not that big a fool to part with my hard earn cash. Flippers can keep flipping. While you at it, can I have chips with my burger? Thanks.🙏

[@RobertTaylor-ub6hv]

Need to figure in sales tax also. That is another 8-10% on top of retail. Most of the time this is factored in not only the secondary price but also whether to buy retail or grey market. Also it is the number one reason by Grey market dealers to artificially inflate secondary prices. Often times it makes up the profit by grey market dealers. Buy at just below retail then use it to justify retail plus sales tax for asking prices. It tends to artificially inflate prices around retail levels.

[@Makingnewnamesisdumb]

I told you guys Harris Classic was coming back. It was only a matter of time.

[@jorgecasadob]

You guys would be proud of my watch list (excel sheet). I have tiered collections depending on the price. I hope to buy them all X)

[@TradeMarcmultimedia]

imagine realising after 5 years of waiting for a batman that you could've paid less in grey back then than current retail because of price increases. Not to mention buying watches you didn't want.

[@DTaylor-y2c]

With wait lists being so long for Rolex and prices going up it even a better argument for going gray market. A 5 year wait the price may be the same and you get it now.

[@roytrevisan3491]

The premium paid for a SS ceramic Daytona over a Zenith chronomaster sport is silly. The Zenith is a better watch (36000 VPH), the Rolex has better finishing but the premium is not justifiable. For all the chrono watch fans who are struggling paying Rolex greymarket pricing buy the Zenith and put the difference toward another nice watch.

[@mimikatz]

The prices went up in UK too, nout crazy though.

[@miadevich1738]

In Canada, it is impossible to buy any Rolex anyway. Better go shopping during vacations.

[@shuycg]

Actually the US's buying power is related to them being the world superpower, and the dollar being the global market currency.

[@adamzona3658]

is this the green OP that Christian has been dying to get forever? Congrats Christian.

[@thebestoffools]

It's a good thing there's an eternal waiting list. Like this I won't be affected by the price raise.

[@augieonorato2377]

most underrated comment is Michael saying Sam is "and". I am loosing it.

[@akinigiri]

I’ve been eyeing ca reverso for years since maybe 2018 and every year I regret not buying it back then stronger

[@H_tudor]

Rolex also increased their prices in Germany and is slowly trying to take away one WEMPE boutique’s Dealer license for Rolex, which is particularly important because wempe is probably the biggest AD company in Germany. But since the bucherer Buying thing it isn’t a surprise

[@chuckandary7115]

I’m Canadian and I work for an American country and it’s usually the USD is 30% higher so for ever American dollar it costs us Canadians $1.30 to buy one USD

[@alexmarin2929]

Would really love to get some insight from Sam on this subject.

[@ALL-il1sw]

At least when other brands raise their prices, they also raise their innovation and quality.

[@bobotmeister]

an 18 grand steel daytona is a steal! if you can find one...

[@seanr1228]

I miss the pine cone

[@Krizzzz09]

Green Dial!!!! Has to be the Green OP 😎

[@a-shaw-photo]

Christian! Congrats on the new watch… again 😏

[@TheUntitledMisc]

Like two dudes in highschool just discovering a porno-mag for the first time. 2:50

[@chimuscletv]

The guy that used to talk so much about Rolex is now a Rolex guy 😂

[@bobfromcalgary8453]

Rolex never calls. Being on three different waiting list does nothing for a guy like me.

[@RW-Toiya]

Shows what a small community the watch geeks are. We make up our own bubble thinking it’s great but 95% don’t care. Buy to enjoy not to flex or as an investment rings true

[@permianplantworks5834]

I think Christian's 'precious metal' philosophy is the enduring position.

[@my0.02cents]

As a canadian. I can confirm everything went nuclear in prices. In fact im hopingbthe whole watch market gets worse and worse and we return to a secondary market with a very low mark up.

[@mewdawn917]

People think you are Theo and Harris because its the most logical assumption. Also no where on your channel or website / store it explains why the brand is called Theo & Harris. Even the "About us" section is vague about it. Its one of those mysterious I've just accepted to live with haha.

[@canada1966]

So happy I’m done buying Rolexes . Got my no date sub for 8 or 9k cad from ad couple years ago

[@marcsmith-wl9pw]

You both looked at that case like in pulp fiction

[@jezzamatic]

I miss Michael, I've now run out off the dream teams videos :(

[@alanbickell3243]

First off, it's not that I miss Sam, but he is getting better'also, I'm glad I don't think you 2 are a couple any longer.

[@GottaGeek]

Most of my watches cost less than the straps you guys are into. Lmfao 😂. Wish they didn't, but there it is lol

[@RealJohnRedcorn]

My liberal friends have stopped telling me how great all these other countries are 🤣

[@SebastianBea1]

For a dead guy Michael looks quite alive.

[@Aziz_H_K]

To be honest rolex Deserve To raise their prices and I see the Daytona in 18K is totally worth every penny and look like more than 18K in my opinion.. Convince me what watch in 18K worth more than a Daytona?

[@roberttakatsu3926]

It's about 30 cents on the dollar

[@planetdee3587]

4% is way too much of sn increase for the average guy to keep up with. I think they will price out the average guy who hopes to reach it at some point. Going that route, eventually people will gravitate to a new more affordable luxury brand to be the one people buy.

[@pkroliko1]

Rolex priced out the average person a long time ago.

[@hopeenquiries3638]

just leaving a comment to help you with the algorithm. I will withhold my true feelings

[@lordshittington135]

Canada has three ADs at most.

[@dska2294]

But u disregard u won’t lose (as much if any) money with Rolex Daytona.. So u can experience this brand more safely… should be mentioned.

[@PaddleTales24]

Price increases will eventually sort out the flipper/grey issue so it’s a double edged sword. I wonder what percent price increase most people would be willing to stomach in order to have popular models readily available to purchase?

[@Arseization]

I think they need to start thinking about getting customers back to retail because at the moment the market looks pretty rough. At least in Europe. I get treated so fucking well at ADs nowadays - I might just get sick one day thinking about how they treated me 2020.

[@rrs1234567]

Who’s Frank?

[@marcsmith-wl9pw]

Two watches that fill the same spot. Sounds like my whole F***ing collection.I like Dive style watches 4 that fill the same spot.

[@jockdodson9093]

Gentlemen, I enjoy your content. Please keep them coming. I am one of those with a list. It changes from time-to-time but, I have had it for years. I own about 30 watches and my cieling for new watches is about $60K (Grails). I would be interested in knowing what your top end is for the purchase of a personal watch. Cheers, Jock

[@kevinh5349]

How many watch KZbinrs have one or more Rolexs? All of them. LOL.

[@alexmarin2929]

Price increases. Not raises. Philistines. . .

[@monkeypawism]

We are not mean. Not always.

[@vittaya]

Rolex is a Watch Flipper’s Watch.

[@anthonyjackson31]

As a Canadian….. I hate this…. jk it’s truuuue 😢…. 😂

[@VectorSearch]

Watches are not investments

[@frankm4129]

Rolex should be 50% higher. Don’t compare them to anything else God the name alone is worth 50% more. What are you guys talking about even the field of the watch makes you feel much better than wearing omega come on.

[@ALL-il1sw]

That's only valuable if you're buying the name. What if you actually want a good quality product

[@DA_Karas]

You buying the watch strictly for the brand? I wouldn't have admitted that.

[@criordan5437]

Merc amg are now using turbo 4 cylinders. 🗑️

[@andyvankerkhove6902]

increased prices... so they produce less and make the same money... as long as it lasts....

[@loo9407]

Walked into a Rolex AD here in Southern California and Sales Rep (super cool dude btw) was very honest with me by telling me the steel sub is like a 2-3 year wait. But then tells me a white gold sub I can get less than 6 months easily lol . Time to save I guess 😂

[@realchuckp]

how do you know he was being honest? i can almost guarantee they have steel subs in the safe ready to be sold immediately, if someone they think is the right person wants one. the problem is that they don't think you are that person right now - or they want you to think it's harder than it actually is, to protect the brand and the demand.

[@loo9407]

@@realchuckp yea. I know they have them but I don’t have any history with them but also who buys white gold Rolexes lol

[@ChristopherJones2]

Rolex did raise their USA price watch the other channels

[@diemes5463]

Where's Sam???

[@davidmartin2957]

God your life is so full of difficulties. Which gold watch to wear. Such problems.

[@25wins1]

Yay! No sam!

[@MIAthe305]

Who is this new guy? Bring back Sam

[@1ice3690]

Yea I'm first

[@fullymechanical9055]

Respektos increase 😅

[@MarketingGuy]

How on earth can a big company like JLC, with all their management expertise, approve such an increase? Their marketing and sales departments must have been crying their eyes out that night. I would be really interested to know if there has actually been a drop in sales at the ADs? Has anyone heard anything about this?

[@MarketingGuy]

I mean, their "Reverso Stories Exhibition" marketing world tour that they went on last year must have cost them a hell of a lot of money. Pretty sure they did that in direct response to their price increase and the ensuing fallout.

[@MarketingGuy]

I would definitely be in the market for a JLC. But the price/their price increase is simply offensive to the customer.

[@akinigiri]

I’ve been eyeing a reverso for years since maybe 2018 and every year I regret not buying it back then stronger