Why Rolex Survives When All Other Brands Fail.

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The ol' quartz crisis really gave a whack to the watch world. Brands died, re-designed, got bought up, combined, you name it! Today we are looking at how brands reacted, copied the big players (Rolex being one main one) and did what they had to do to survive. However, now that the world is starting to look into watches and appreciate them more -- it's time to rev those design engines back up and get things moving!
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[@TheoandHarris]

Thanks to Harry’s for sponsoring! Redeem a Harry’s Trial Set for just $5 when you go to harrys.com/theoandharris

[@notenoughtime7274]

I think watch design is a sign of the times. The 60s and 70s were a surge in creativity (for a number of reasons, drugs, counter culture, anti-war sentiment) which influence art in all its forms. Particularly fashion, style, music, film but I think also watch design. The quartz crisis was a crisis but not convinced it influenced -external- watch design. There are some great really out there quartz and mechanical designs from this period, which is more a sign of the times. And this led to fads with some brands that surged, some since faded (eg Piaget) and some evolved and endured through changes in the time (Rolex etc) But this is cyclical (like fashion) and after a more reserved period culturally (with economic crisis, Covid etc) the next phase of individuality and creativity, and made possible by improvements in technology. and automation, is the era of the micro brands. We’re also seeing new brands setting some of the new design trends (Richard Mille, F P Journe etc) Great thought provoking video as always

[@carterjones5944]

+1 great comment

[@syncswim]

Rolex designs achieve a balance of flashiness without sacrificing masculinity and macho without sacrificing blingy-ness. This is really crucial for the contemporary male market, especially growth markets south and east of Europe, where displaying bling is important, but avoiding all risk of potentially appearing effeminate is crucial

[@daniel_anthony_k]

I really need one of the dressier brands (JLC, Longines, Breguet, etc) to come out with a cushion case watch, preferably in salmon or emerald color.

[@roytofilovski9530]

All of the Rolex watches look good. That really cannot be said for any other luxury warch maker. Both cool and conservative at the same time. That's not easy to do but they do it.

[@Jofuish]

Nah

[@christopherchang8332]

I spat my coffee out onto the phone from Christian’s comment during the Harry’s ad lol

[@joaoe.cutileiro5884]

Greetings from Portugal. I think that a good example that the industry is going out of there conforte zone is the VC overseas with the retrograde system. Keep up the good work.

[@borassictime918]

Massive brand awareness, that’s why.

[@michaelwidmann8084]

Rolex? Again? Haha. Thank you, boys. We appreciate what you do.

[@vdbdg]

Geez, chillax, it's not exactly the pinnacle of watchmaking. It's a little triangle watch with the fancy name on the dial

[@curtisfox4917]

Hey boys my Hamilton Ventura looks close to that triangle Patek ..it was Elvis s watch

[@matthewgurlitz3514]

Rolex could re-introduce the King Midas.

[@bagface100]

Probably super scratch resistant with that diamond crystal 😅

[@adamsmithproperties2528]

Interesting stuff

[@robb5257]

Slurpin the ‚cmpari 😂

[@CiscoVilla]

Hamilton Ventura… a cheaper alternative to the Patek and Elvis wore it 🎸

[@scottreiburnNYC]

I don’t think people became “weird” so much as less boring and more individual. People started taking more creative chances and making choices that weren’t as status quo. I haven’t gotten through the whole video yet, but I’d say today, especially people with some extra discretionary income, are going BACK to the days of plainer styles, this whole new “stealth wealth” flies in the face of standing out creatively. it can be elegant, sure, but it can also be boring. It’s all about muted, blended colors and textures. I hope we will continue to see watchmakers push their own creative limits.

[@ralphplazachesmarhomes]

One brand that I think will grow stronger is Rado with the Diastar original. Suddenly that watch style becoming popular. 😊

[@tonycappuccino7897]

Every watch is a good watch = rise tides raises all ships … love it

[@alteringmatter8782]

It‘s so tiring listening about nothing else but Rolex on this channel. While the watch world has so much more to offer and discover

[@Peltwerk]

My favorite brand Ulysse Nardin makes some crazy innovative stuff. Also Ressence.

[@user-fm7mh7bw8e]

I'd buy a Freak, but just too expensive.

[@dees9502]

That Patek is hideous

[@wilseph1]

The brand is strong.

[@JeeGee114]

CEO Nokia 2005

[@alfieakaronaldog]

@@JeeGee114What do you feel will replace Rolex in that analogy then?

[@alfieakaronaldog]

@@JeeGee114I love you one liner smart arses with no actual answers to any comeback 😂

[@ericjav3183]

Just curious, what brand of sweatshirt is Christian wearing?

[@Ruby_Sterling]

Rolex survives because it has clocks in airports.

[@AndreaDoesYoga]

Interesting perspective on Rolex's resilience! 🕰️👍

[@Bullishspykid]

People are weird Michael: “nyahehehehe”

[@PaulKaiser42]

Hamilton ha continued the crazy with their Elvis pcs

[@princemarko]

Bulgari is already making amazing watches. The Octo Finissimo chronograph GMT is light years ahead of anyone imo

[@prnuvsharma55]

Heavy is the head that wears the crown.

[@roytofilovski9530]

I have noticd that a bunch of people in rhe comments seem to have an isuue with watch flippers. I find this bizarre in the extreme. Watches are no longer products we need to live good lives. This is especially true for luxury watches. Good Lord, are our lives THAT boring that some of us get worked up over how other people deal with their LUXURY possessions?

[@HSalamista]

Hamilton Ventura anyone?

[@wonderwatch2239]

The diamond watch is 12 mm wide🤣 wear that…..🤔

[@Akj6zmdteuxze]

Actually the Swiss industry has in my view missed the biggest trend and was blindly and wrongly focusing on milking customers in the last 2-3 years. World lovers know the quartz crisis and right now the Apple Watches are slowly but surely doing the same thing to the Swiss watches. The game that the Swiss watch industry is playing pushed many rich/ affluent men to consider trying the latest and affordable gadgets and now they are obviously getting in trend and are in love in it to even revert to Swiss watch again. Apple watch ultra, for example, is a Swiss watch killer. That rich man who can afford Daytona at grey dealer price has decided to quit the game and go with ultra which looks unique and expensive. Don’t believe me ? Look around. And they will now chase the next version year after year and give rolex ap Patek a miss. I am telling you, the crisis is coming . Many are blinded , but they will see it soon .

[@dasweed1323]

It helps that they operate as a non profit

[@roytofilovski9530]

How?

[@dasweed1323]

@@roytofilovski9530 They can operate how they want. Put all the money into marketing if they want and don't have to have profits for shareholders

[@hoaduong2090]

Tax deductions as a "charity."

[@roytofilovski9530]

Rolex is a not-for-profit, not a charity. Those are two different things.

[@angdarren5832]

Of cause, rolex is the most value brand , with the best movement and design 😅

[@vonyp6018]

personally, i think the gloss is wearing off . theres too many reasonably priced , and arguably more limited, reasonably priced alternatives out there. the movements are now on par if not better and cheaper to replace than or maintain than rolex and there are much more interesting dials, designs and models. personall, i prefer the ETA based tudors to the new in house stuff.... its a shame they didnt make the the north flag with an ETA movement !

[@verynormalman]

I believe that Tudor has pretty much stopped using ETA movements now.

[@verynormalman]

In Europe, Rolex is now completely blue collar. Educated people won't touch it with a barge pole. I think the flashy shiny nature of these watches are so old fashioned now. They have moved away from their primary function, and become jewellery. And the movements! They have become the builder's "Cartier". Bizarrely Cartier have moved, and reinvented themselves, and are becoming a realistic proposition again.

[@chrollifanboy28]

Blue collar people wear $10k watches in Europe? Lmao. Probably all fake replicas.

[@verynormalman]

@@chrollifanboy28 unfortunately due to the shortage of labour, they can literally charge what they like. It was a great time to be a RAD. We will see what happens in the future though.

[@RogueTrader-]

@@chrollifanboy28 It's true. Bricklayers. plumbers electricians, even roofers etc here can easily make £500 per day. That's about $650 US per day, much more than most white collar workers, a lot of it cash in hand tax free too. Rolex has a serious image problem, they are seen as boorish low class status symbols.

[@frankm4129]

It’s a girls watch guys come on you would look funny wearing that watch today

[@MD-th6lj]

Cool, in other words just buy a sub and you can stop watching anything else watch related, because it’s irrelevant and below the crown

[@jonchase1076]

Would love Pharrell and Tyler the Creator to collab with Rolex or Cartier

[@almeladze]

tere was nothing cool about funny sox. i am so happy hat fad is over lol

[@zillsburyy1]

rolex is slowly losing customers

[@drkesrf]

The numbers say otherwise.

[@warhammerfaction]

Yea me and my friends all around the age of 25 all want one so I wouldn’t say losing customers

[@lukepullen3765]

A severe case of your feelings towards a brand getting in the way of facts

[@johnrudzinski3217]

No they won’t. The people waiting for a watch is endless

[@prnuvsharma55]

Not true.

[@richmondmaids]

Michael work on your intro pls, give yourself a fake title or something

[@realricciardo85]

Makes no sense to keep preaching the same old sermon... Unless you're having a private conversation between yourselves! Your latest videos are utterly ridiculous, I'm seriously considering unsubscribing to your channel. Please prove me wrong. Cheers