Why stories make us care when numbers don’t | Anthony Tasgal | TEDxNewcastle

Anthony Tasgal’s life mission has centred on helping capable people communicate. It sounds simple to do and yet we live in a world overrun with ‘sound and fury’ often signifying nothing.
Why has this happened? We’ve been communicating since the birth of humanity. How have we let something so fundamental to us become so ineffective?
Tas came to TEDxNewcastle to break it all down and then give us clues to the golden thread that can lead us literally to a better world. With better communication comes better connection; and better connection leads us to a better community. And as science has revealed stronger human connection and communities is an essential platform for long life and personal success. Anthony Tasgal (or Tas for short) is the author of The Storytelling Book, the bestselling & award-winning guide to using storytelling techniques to improve presentations and communication. He went on to publish The Inspiratorium, Incitations and most recently The Storytelling Workbook.
Tas leads The Guardian masterclass on “Harnessing the power of storytelling”. He is also a Course Director for the Chartered Institute of Marketing, Market Research Society and the Institute of Internal Communication. In addition, he is an Associate Lecturer at Bucks New University and Nottingham Trent Universities and a Principal Advisor for CIO Connect in Hong Kong, the advisory service dedicated to CIOs and tech leaders in HK. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@zone1hearing]

Excellent!

[@Krishna_yadav21]

Good going my dear Raj and your team Wish you all the west 🙏

[@user-tc8wt5ss1e]

Nais viedo❤

[@1TheShawnster]

Storytelling is perhaps the oldest form of human communication and what separates us from other species. Jargon seems to be designed to be familiar, and is akin to wearing a suit to work in a professional environment. It has certain utility but can stifle expression... which could be the point. I enjoyed this talk a great deal, as it really got me thinking on a rainy day.

[@anthonytasgal9883]

Glad you enjoyed it....

[@SoubhikDasMusicession]

We have forgotten the art of storytelling maybe because we are too invested in the art of storyselling....

[@ClydePRiddlesbrood]

Homer, Virgil and.....Nero???? Odd

[@1TheShawnster]

It seems to me to be an intentional non sequitur. It definitely made me laugh. 😂

[@anthonytasgal9883]

...just a joke....😉

[@thanhdanhthai4484]

10:24 i feel use mien cuc lac

[@thanhdanhthai4484]

noodle

[@TuongHin]

Like

[@vrajeala666]

1. Ironically, there is no story tying together this presentation. 2. So storytelling is power, and we should do more of it, as in the example of Brexit, which is not an example of how this power is dangerous? Whatever point he wanted to make seems to have backfired.

[@vrajeala666]

3. He presents a false dichotomy between stories and numbers. Ironically, Brexit undermines his argument again. Remember the red bus? It was definitely telling a story with numbers.

[@uyfg6970]

I love your intention, but fail to understand strategies in this/your own story You say jargon is the enemy of storytelling yet you use the words arithmocracy, falability and commoditised And you say good stories move, yet you prove your own story instead of moving me with your own story I think these are key things why I’m not moved by your talk and I think that’s very bad. Cuz it creates a negative associations with the idea of better storytelling

[@freesheep0]

Steal their bank account info.

[@RAMD9]

FREE PALESTINE 🇵🇸🍉

[@_naynay_]

FROM THE RIVER TO THE SEA 🇵🇸🍉🇵🇸🍉🇵🇸🍉🇵🇸🍉🇵🇸🍉🇵🇸🍉🇵🇸🍉🇵🇸🍉🇵🇸

[@RAMD9]

@@_naynay_ 🇵🇸🍉 100%

[@Nickveganyc]

Am in America who cares

[@RAMD9]

@@Nickveganyc evey free soul should care

[@_naynay_]

@@Nickveganyc thank you soo much for caring!!!🇵🇸❤️

[@TheLRider]

Such a shame you just lost about 70% of your audience by utilising a Boris Johnson blatant lie as a good example of communication. Integrity is an absolute must in any worth while communication.

[@Nickveganyc]

Great story

[@anthonytasgal9883]

As I said, I am making a communications point, not a political one..

[@tajsalaam8850]

You missed the point. It could’ve been a lie, but the STORY convinced people to believe and agree.

[@TheLRider]

@@tajsalaam8850 It was a bare faced lie. We never did lose control.. When we can use samples of lies as a commendable example of communication skills you know we've lost it. Where's the feckin story in a three word sound byte which was an over simplified answer to a hugely complex situation. I love stories and agree that they are hugely powerful but this is definitely not an example of one.

[@_naynay_]

FREEE PALESTINE ❤🍉🇵🇸 OVER 35 000 BEAUTIFUL SOULS GONE BECAUSE OF 🇮🇱

[@yaeli_i_guess]

No it was because yall started a war you couldnt finish

[@yaeli_i_guess]

No it was because yall started a war you couldnt finish

[@yaeli_i_guess]

No it was because yall started a war you couldnt finish

[@RAMD9]

@@yaeli_i_guess Zionists started since 1948 remember smth called HISTORY?

[@Mr-Safology]

​@@yaeli_i_guessthe war didn't start, but will end by 🇵🇸 and justice. It is in fact 🇵🇸 that saved many Jews at that time. Isra el didn't exist until recently.