Why the buildings of the future will be shaped by ... you | Marc Kushner

"Architecture is not about math or zoning - it's about visceral emotions," says Marc Kushner. In a sweeping - often funny - talk, he zooms through the past thirty years of architecture to show how the public, once disconnected, have become an essential part of the design process. With the help of social media, feedback reaches architects years before a building is even created. The result? Architecture that will do more for us than ever before.
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[@epicwarding]

Let me summarize this video after watching all 18 minutes of it Architecture nowdays gets feedback from social media.

Thank you!

[@IvanSanchezDS]

you deserve a monument. Thank you :)

[@atcJ]

and it was needed for centuries ^

[@ShoreninParis]

you have saved my 18mins life, thank you

[@whopperlover1772]

Literally paused at 0:36, thanks!

[@dimitri98]

This approach fosters architecture into becoming a flat image, turning it into a consumerist product. The idea of "inventing" for the shake of innovation and originality is not new in fact. It is the motto of the modern era, which is still present. As a result of that pressure for innovation we have architects, including this guy, that think architectural innovation is the generation of new forms. But architecture is only in part related to form. If I understand correctly the message that he wants to convey is that the media enables people to publicly express their feelings about a building and exchange views. This is fantastic, but the danger in general in this media dominated world and that unbounded democratization of architecture is that common people don't understand the reasoning behind buildings. As a result, the focus can be easily lost and as it is commonly observed oriented towards form. We cannot blame people, but architects should be more responsible when giving public speeches!

[@shawnwang7327]

+Hey You Art can only be represent in its own form. For music, we need to hear; for food, we need to taste and for architecture we have to occupy. Thumb up for you!

[@adelevermouille7057]

agreed I think he's wrong. He thinks he can make us love ugly buildings, the thing is he can only make them a trend, like instagram makes everything become a trend , like nostril fake hairs. It's marketing applied to architecture , trends don't last , buildings do . He does not get the point Guery's point, Guery says that beauty is universal , human and necessary, that is the strength of it's work : it's meant to be beautiful , not "new".

[@MaxBrix]

He was motivated by a need to not be seen walking to the bathroom. He is just justifying the fact that he makes buildings solely around making ways to get to bathrooms where he won't be seen.

[@nealkassanoffGMP]

There's an easily hidden hand in what he's describing. An investment group can plan a building, plant the images on Facebook, generate lots of Astroturf comments, and voila! Consent has been manufactured. This architect surely knows that very well. Delphi technique. Get people to believe that they came up with the idea that someone else painted in their head. This type of cultural engineering has been around since public relations was born.

[@arcachata4137]

@@adelevermouille7057 Gehry also said he was confused as to what was ugly and what was beautiful.

[@xlyoutube]

As a former architect myself I can say this based on my own reflection and observations over the years: an architect's perspective on what is a "good" architecture can be just as narrow as anyone else's. Sometimes a "good architecture" to an architect is about landing on the cover page of certain magazines - or gathering likes on social media nowadays. The role of architects have been devolving into mostly playing with forms and shapes and often with a severe lack of understanding of the economics and operations of buildings and cities.

[@whitebaaai8511]

I Thank you

[@inherblues7261]

Why are you a former architect? Were you unhappy with the profession?

[@arcachata4137]

So traditional architects did have a clear understanding of economics and operations in cities?

[@mich3134]

He's so engaging!! It's hard to speak about architecture and keep an audience of people who haven't neccessarily studied architecture engaged

[@Vicvines]

I love that library in Seattle. My university had a library where the walls were made of windows. It let in more natural sunlight. Our human brains work better in natural sunlight. Sunlight wakes us up in the wild. It's why seasonal affective disorder is a real thing and why they try to increase sunlight for those people. So if your library is made out of windows, that is a place where I want to be. You can't even compare an artificially lit room to a room with the sun beaming in. Please tell me I'm not the only one.

[@Vicvines]

well to be fair, sometimes the creative process can take years. I'm working on a story I've been formulating for the last year and I'm less than 40,000 words in.

[@kalaway]

Sunlight and windows are great, but they're terrible for books. And, I imagine, it would also make it very expensive to cool and to maintain (who's job is it to clean those windows?). Interesting architecture is wonderful, but if it's impractical then it fails.

[@Vicvines]

Kim ! well... crap... now I feel dumb for even saying anything.

[@bagiee1]

Kim ! They can have small robots that plug and clean the windows, or they can make windows which doesnt need cleaning because they dont get dusty. Hydrophobic film on top, or sprayed with some spray which doesnt let dust stay on the glass. There are many ways, if there is the will. Also there are windows which can change their shade, from being completely transparent, to go full dark or any color. Windows are not a problem, if the building itself is functional and efficient. The technology is very advanced now for such things.

[@thedancersremix]

Vagelis 4VP fui

[@RexGalilae]

Tbh, I'd choose the Livingston Library over the Seattle one any day. A library is meant to be a small, warm and a cozy place without crowds. it's supposed to be a personal experience. The Seattle library resembles more an airport or a metro station to me, kinda symbolising a state of hurry and the urge to depart in order to go somewhere else. instead of feeling warm and comfortable, I'd feel exposed, cold and vulnerable.

[@sublimelyh70]

For you perhaps Rex, but a library is supposed to be a repository of knowledge rather than simply something geared toward sentimentalist nostalgia. We reside within a dynamically fast-moving age, and libraries need to correspond with that world as best they may if they are to survive.

[@RexGalilae]

sublimelyh70 +sublimelyh70 "...repository of knowledge rather than simply something geared toward sentimentalist " You don't need a degree in architecture to realize that architecture is an emotional pursuit. Architecture is all about creating sentiments and using imagery to connect the physical aspects of a building to a person's mind to create feelings of trust, comfort, etc. "We reside within a dynamically fast-moving age, and libraries need to correspond with that world as best they may if they are to survive." I don't get it. Do you think that libraries would die out if they don't try to "fit in" the modern age by making themselves look like airports? In that case, I have to disagree. The reason why people visit a library is not for the architecture, but for the books. The reason people STAY in the library for hours is down to the architecture. The only thing that's causing libraries to fade away, if at all, is the rise of ebooks and NOT libraries that have warm and cozy interiors. In a nutshell, libraries don't need to change if they want to stop dying out in the modern age. People will go to the library nonetheless but what causes a person to spend more time in the library reading books is all down to the architecture.

[@sublimelyh70]

Rex Galilae, and yet many libraries are turning into veritable ghost towns as people like you die off Rex. Your response Rex, only really applies to people like you. Younger generations expect more of their libraries in order for them to remain relevant in today's world. That was what the TED talk was primarily about, not sentiment. =)

[@Gameboob]

Rex I totally agree. It's not a place you feel like being in. No warmth.

[@christopherlee7334]

sublimelyh70

[@Jack.Strait]

Is it just me, or does it seems like there's a lot of negativity towards historical architecture? It makes me sad that we "aren't allowed" to appreciate anything old. I believe that it's completely possible to innovate while still appreciating styles of the past.

[@user-fm1hj9nf6l]

I would say, that modernism architecture that he showed is a total crap. It has nothing to do with architecture and of course ancient european buildings look so much better than this. It's not cool at all just because it's ugly 80's. Yeah, it's a part of history (modernism), but it's the worst part

[@medyocrity]

He’s just self righteous just because he was born in this age of technology. Frank lloyd wrights falling water could be considered brutalist and it is one of the most beautiful buildings in the world.

[@e11engineer]

it's about moving forward and creating our own symbols, instead of relying on the old ones.

[@theeightbithero]

Can we please kill post modernism soon. I am ready for something new.

[@louisrobert6311]

@@e11engineer I feel like totally denying the past is kind of an insult to those who already mastered architecture and paved the way. Good design starts from recognizing the essential in what's existing, and innovate from this already great base. Because if not, you start from zero, and that doesn’t sounds like moving forward to me.

[@MessiahComing]

I was almost with him when he said it's about visceral emotion. But zoning is super important. When zoning a city, you don't want a 1 purpose building taking up an entire block. You want more walkability. You want people who can walk from point A to point B, with plenty in between. If you want a Walmart or supermarket in the middle of town, they should be on the second floor, while smaller storefronts take up street level. When people have to drive, it creates a disconnect. Now, when it comes to the actual architecture, people don't want wildly unique buildings, but they also don't want bland sameness. They want the buildings to have a degree of uniformity, with subtle yet distinct variations. For example, Amsterdam is full of tall, slim rowhouses. They share a pattern, but are bright, cheerful, and the roof slope and design varies between buildings.

[@rocktip1]

"So how is it possible that in the same year, in the same country, two buildins both called libraries look so completly diffrent and the answer is..." ----------> Money

[@MarkoKraguljac]

Lets ignore that _unimportant_ detail as well as many others and indulge ourselves in chosen architect's wet dream.

[@xXxslipknot771xXx]

you completely missed the point, money doesn't matter, that project could have been so much better but it stuck to historic values rather than challenge them with some new and innovative like the central library did in Dallas.

[@logictruth1]

Yevo Gozhen exactly, if we'd have that freedom the building could have looked much better without a single cent more to spend and probably even less. After all the design could have been innovative and still cheaper to build since your creativity has no limitations...

[@DanielRichards644]

John Smith Innovative and outside the norm cost more and take longer, I agree that the Jersey library could have looked better if they had a better architect but something like the one he compared it to probably cost double to triple for the same square footage, glass is crazy expensive like 50+ dollars a square foot of wall area for a normal household window, we would love to design things out of the box (like I have done with every design for my own personal home I'd like to build one day) but it comes down to budget more often then anything and those wild designs involve lots of custom steel work which is quite expensive compared to a typical design that could be done with wood.

[@IAmMrOri]

DanielRichards644 i agree

[@JohnSmith-td7hd]

When he began the talk with his house, my thought was "Whoa. He lives in such an expensive beautiful house.", and then he said that he hated it. Good design comes from personal experience, not brief observation.

[@cellis3045]

I'm not an architect but I do love the subject....I actually like those concrete 'ugly' buildings of the 70s maybe it is tied in with nostalgia as I was a child in that era but I think that is what architecture is...it means something to you personally just like Art...different people see different things and it is the way you interpret it in your own mind...I like buildings that are not only dynamic on the outside, but how their dimensions fascinate me, how they function, what is inside them, what can they be used for etc. It is a naive view of architecture I know, but I really liked this gentleman's talk. You can see his love for creation and it was intoxicating to me as I feel the same and know exactly what he is talking about!..x

[@DriftingPancake]

I'm a simple Cambodian. I see Angkor Wat, I upvote.

[@cosmasindico]

I think this talk inadvertently just made the strongest case for a return to traditional architecture that has ever been made. I cannot think of a worse way to design our streets and city centers than to turn it over the frenetic, fickle, faddish, fever dreams of social media. No city would ever be rooted again. Just constant churn and novelty for the sake of it. What a horror show.

[@hosoiarchives4858]

Lol so true

[@sanaakhasawneh325]

It was really fun and very thought provoking to watch your talk. I wish to work with passionate people as you in the future. Thank you for inspiring me.

[@SeanWardLA]

What an amazing TED Talk. Marc couldn't have delivered his message any better! Incredible speaker! And I completely agree with him on the association people have with architectural symbols and their unwillingness to venture outside their comfort zone when it comes to modern architectural designs. Most architects don't get their name on their first building until their late 40s or 50s, having been repressed in their ability to express their individual creativity the entire time leading up to it by: their clients; their projects' financial limitations; their support from the community; and their supervisors and firm partners with a different vision along the way. So by the time they are able get a design brought to fruition their designs have likely been muted and tamed and their likelyhood to venture outside the comfort zone has proven to be a mute point much of the time. Bringing the design to the people of the community it's going to serve prior to showing it to the client allows the community to voice their emotions regarding the design eliminates the fear of the possibility of negative public perception, which is most likely exaggerated, skewed, or otherwise not true to the actual public perception of the design. This process still may not help when dealing with some clients, but there are so many instances I can think of where this process, previously unheard of, can truely tip the scales in the approval process of a design.

[@aparice1]

I felt like i watched a talk by Ted Mosby

[@melllo370]

YES!

[@highandmightyqueen79]

Lol!!!!

[@christianhobe]

Lmao 😂😂

[@miniemoon6694]

well it's a ted talk

[@manokamnabajaj3317]

😂😂

[@voiceofreason1663]

When the sunlight structs the Bilbao building it hurts the eyes of the people living within the area

[@sublimelyh70]

Tough. That's why tinted glass and plantation shutters were made.

[@sunshinekitty9155]

There's a building that was made as a concave form; it literally melts cars that are parked on the other side of the street...

[@rubeng9649]

Is that true? Because no way the reflections can be that bright when it's literally a metal building.

[@flyinginstructor5489]

they changed the outter material later, architecture is an ever evolving process.

[@nefnaf96]

I live in north face building with almost no direct sun ..but when they built a metal tall building in front i enjoyed the reflection of sun every evening .. Its really nice and dont hurt my eyes .

[@adnanilyas6368]

This was a good talk, but did anyone else think that the building the speaker's firm designed was kinda ugly?

[@SpaceHawk13]

Yes, it looked like a barn.

[@ferrisromero8996]

The wood needed to be a little darker.

[@CalvinJGreen]

As with the vast majority of other contemporary buildings it looks like someone sat on a rubix cube

[@SerenityReceiver]

No "feedback-loop" at all...

[@megakeenbeen]

it needed more shine like in the rendering, in my opinion

[@MilciadesAndrion]

Great presentation. His style is unique and you don't want to finish it. The examples presented are authentic and the dissertation covers important points about how architecture affects our lives.

[@GuyWithAnAmazingHat]

Not sure why there are dislikes, the talk was great. He's showing buildings that are computer simulated to be structural sound, ergonomic, multifunctional and look distinct enough to be accepted into the community and have it's own identity. Also that buildings can now be built with better techniques, can be made green and recyclable as well.

[@TTeemu]

I like cookies

[@surfobsessed]

Temezky Me too.

[@Vicvines]

my friend. There's always dislikes. These dislikes aren't significantly more than most videos.

[@GuyWithAnAmazingHat]

Vic Vinegar Well, when this video was first uploaded it had around 20% dislikes, which prompted me to make this post. While dislikes has always been a thing, my own observations have revealed that the usual proportion of likes and dislikes is 100 likes to 1 dislike. Currently this video has 1k likes and 50+ dislikes, meaning it is 500% the usual amount of dislikes. But don't mind me, I just like good videos and statistics.

[@Vicvines]

GuyWithAnAmazingHat ah, then this post is alright in my book

[@badlandskid]

Some of these buildings look very hard to clean....

[@anandpatel1074]

So many buildings that are "bold" or "innovative" or whatever are totally impractical

[@anselmenator]

The accumulated dirt is just part of the "installation". Iff you're you're doing it right, that is.

[@TecrasTrash]

I guess you need some... KITCHEN GUN

[@JD_Mortal]

I never saw anyone clean a building... easily... unless it was all glass.

[@JD_Mortal]

That old looking library is "practical", and practically empty, compared to the impractical building which a lot of people actually use. Practical is for the military, unimaginative and poor people. It is a home-depot "shed" v.s. a "tiny home". It is a book v.s. a movie. It is a dead leaf v.s. a dragonfly, blowing in the wind v.s. flying.

[@ebwnqm1]

TED learned how to clickbait.....

[@billycasper3351]

it's a clickbait and not at the same time.

[@kathrinemench3472]

I really like how passionately he speaks about this. I feel like he could teach more than this and I feel inspired by his energy in this TED-talk even though I'm normally not in architecture or design.

[@Miguelyx]

He just sounds like some annoying salesman full of BS, trying to convice us that stupid random different buildings are better just because they're new. So righteous...

[@Celticninja011]

wow its been a while since I skeptically started watching a video and completely was agreeing 100% with this guys vision of how architecture is formed and why.

[@seeyditti]

One of the better TED talks I've seen in a while.

[@MassiveChetBakerFan]

That weird library in Seattle and the Guggenheim in Bilbao look funky from the outside, but they create dead space on the outside - there is very little interaction with the streets and pavements, in the form of doors, shops, cafes, etc. There is also a lot of dead space between the randomly spaced shells and the actual usable space inside.

[@sublimelyh70]

Museums aren't meant to interact with the outside world around them Zachary Lee. They are a world within. Inclusive and set apart.

[@sublimelyh70]

Zachary Lee, yes and no. Today's museums need to stand-out in order to attract the masses, the culturally bereft alas. When museums cannot; they eventually are forced to be shuttered, their collections dispersed, and another piece of history falls to private hands/private consumption.

[@eliaschevette]

I don't know Bilbao but I live in Seattle and that library is alive inside and out. For one there is a couple of restaurants across the street where one can eat a delicious taco and admire the building. It's a great spot to meet tourist and many converge in the front entrance since a natural plaza was build there. Then inside you have fun ways to walk the library not only the elevators even do that option is there. On the back of the library there is a coffee place where one can sit down to read a book. Finally from the top of the library one can see the Puget Sound and the Seattle Skyline in all of it's beauty since the library sits at a higher altitude. I could talk even more about the EMP museum in the Seattle Center or even the Space needle.

[@mostafarefath7446]

excellent representation of an optimistic world of today's architecture. loved it!!

[@sevakmaheshr]

One of those rare few ted talks that are really, really worth listening and watching... Again and again.

[@luxeave]

shet, i was thinking the dude gonna show us some fancy 3d printed buildings, and i ended up watching how people gonna google for images before they ask architect to come in. sad T_T

[@G4M5T3R]

This talk was very interesting but damn, it felt like it was 40+ minutes long.

[@mweymar]

I watched at 1.5 speed until I wanted to see one thing again and dialled it back to 1x. WHOA! Talk about Brutalism! He ... was ... talking ... soooooo ... slow- ....... -ly..... Haha

[@garrettk7166]

2x is somewhat listenable. It still feels long. Fawk.

[@refusoagaino6824]

I started in the '70s, with graph paper on the kitchen table and now I'm a dedicated SketchUp designer. I've also built a dozen houses, starting as a laborer/carpenter. What I see occasionally now is in-experienced designers creating frivolous, redundant or excessive shapes and volumes because it's easy, not because it's a good idea. One example is when they 'kick out' the hipped roof design to cover a Bow or Bay window in the Exterior wall underneath. There is no advantage to that, simply widening the overhang covers it, and is a good idea anyway. In fact it creates additional elements into the roof right where you don't want them. That area is prone to leaking, and it often is part of a kitchen or dining area, where water supplies and drains, and vents further complicate things. Some software programs draw that automatically from the floor plan and that's the only reason it's there. Another mistake is the way windows and doors are installed by the software. Usually with 0 tolerance, which isn't reflective of the real world, so when the carpenter gets to it, it's never exactly the same as the plans. I use R.0.'s and F.F. sizes. Rough Opening should be a minimum of 1/2" larger than the Finished Frame size all around, but rarely is. Every architect should build a cottage or something to understand what things weigh, how they're handled, what's unnecessary work, etc., but few do.

[@shailainge5725]

I got tears in my eyes at the Spanish place spontaneously. So raw. So beautiful😞.

[@peterdamyanov3165]

the parthenon in greece was build like a 3d puzzle and embeded in the architecture was the "fi" ratio.Ancient greeks found about "fi" by measuring the ratios of relations within the human body the building was not a symbol of power but a symbol of humanity ! Maybe we need to build buildings with more sense and we need to implement nature and human characteristics in the method of building it not only in the finished design.

[@socks6881]

they're so happy about all these buildings and how "we love them" but they all look so bad _so so _*_so bad_*

[@user-ly1fk9kk9d]

That's what people wanted. The majority doesn't have the same opinion with you.

[@randallabracadabra]

@@user-ly1fk9kk9d I highly doubt that's what people wanted. Seems like the majority thought they were ugly af.

[@user-ly1fk9kk9d]

@@randallabracadabra We used greek symbols and elements for mostly all styles that existed until now. It was the only "beautiful" humanity could find in architecture, and the guy said it's the first time we can actually invent a new "beauty" because of social media and people's opinion.

[@MikeA15206]

Not to me! Wonderful, the whole lot of them, minus the horrible red brick library.

[@ImpeRiaLismus]

@@user-ly1fk9kk9d If you would look at surveys asking if people prefer modern or traditional buldings, around 80% prefer traditional buildings. Modern architecture is only being pushed by "professionals".

[@abdulazizabduqodirov4348]

It's the most informative and interesting TED Talk I've ever watched

[@CuccioloLives]

I didn't know this channel ( i'm in Italy...) until a few days ago. (i'm in Italy) It is really interesting and pleasant to follow. 👍👍👍

[@raineyclairedavenport1687]

POV: Your teacher gave you a architecture project and this is the video you have to watch :)

[@DeathlyDiJ]

did you know we spend 99% of our lives in the solarsystem? no wonder we are shaped by the distance from the sun to jupiter

[@y.a.46]

Where do we spend the other 1%? O_o

[@DeathlyDiJ]

Huey Freeman sometimes our conciousness drigts off to the epicenter of the universe during our sleep.

[@NegusEshOfficial]

Inspiring!! Perspective is EVERYTHING!!

[@ElizabethMunoz-rs5fd]

Wow, I’m 21 and got into a really nice architecture school as a transfer. I’ve been doing more in-depth research these past two months, and I’m thinking of pursuing this career after watching videos like this.

[@serbannicolau3489]

A picture is shown to an engineer. "What do you see?" "A dead architect." Another picture: "An architect about o die." etc.

[@xxzhang]

Some good points but I still was annoyed by a) his way of talking and b) his just complete disregard for the value of traditional architecture and the value it still has in today's building. Modern and contemporary forms aren't automatically superior. Super condescending when he was talking about "historical pastiche" and "we're finally ready for this".

[@agustinnn96]

What is traditional architecture?

[@asitpatel832]

I could not agree more. Something about his emphasis on completely random words was triggering the fuc out of me

[@stinkleaf]

Key element. A feedback loop. What an outstanding presentation. Genius.

[@ROKIBULHASANTANZIM]

One of the Best Architectural Talk I have ever heard/seen.

[@Bad13luck13]

what's the cost difference between those two libraries?

[@ayzahajfive]

which library is more visited?

[@anriroze11]

Absolutely. What cities are those two library's all different variables.

[@KingHumphrey]

my guesstimate would be that the livingston library cost $2m and the seattle library cost $400m. I just think it's a stupid and ridiculous comparison to make. it's like comparing the livingston high school football stadium with the seattle marriners stadium. social media definitely will make a difference to architecture but much more important is the money available.

[@nickilovesdogs8137]

The old fashioned one is obsolete and totally not artistic. It may likely even be more expensive than the modern one.

[@anriroze11]

Nicki LovesDogs The Livingston library cost $8.9m, whereas the Seattle library cost close to $200m.

[@wenigmehl]

my university is brutalistic... makes me cry every time i have to look at it...

[@KitGuardian]

I learned something today that should have always been so obvious to me before. Thank you.

[@79tock41]

I can't imagine the scope of such an amazing gift. Wow! You guys are awesome. :)

[@etchmo]

This guy sounds like a South Park character.

[@randallabracadabra]

They have a gay atheist roller-blading Jew South Park character?

[@TorreFernand]

1:47 Holy crap, America, go play outside!

[@warewolf435]

You're not my mom!

[@MMGAMERMG]

What is "outside"?

[@sunshinekitty9155]

We would if we were paid enough to be able to survive...

[@theraginginfernape9496]

*yOu nEvEr UnDeRsTaNd mE! YoU nEvEr WiLl!*

[@MultiMediaSam]

I completely agree. The look and design of a building GREATLY affects my mood and feelings.

[@sophiyyasellsrealty]

Speech conveyed brilliantly and quite engaging. Thanks for your perspective

[@julecaesara482]

my thoughts after 1 minute and 44 seconds: Why did you not just put on your clothes in the bathroom after taking a shower like every other person does?

[@GianniMarricco]

Give me Frank Loyd Wright over that Frank Gehry gaudiness any day.

[@overshadower3794]

Looking to build a creative theater and getting ideas. I found this very informative and inspirational. Should have kept it about architecture and not throw in the other stuff.

[@evanantonola4935]

It worked. The reactions he got from the community are real. Media plays a big role in our civilization, admit it or not. It's an observation. He tested and got some results. It's not entirely true, but there are some truth to it. Pick up what you can get and throw the crap out of the window. That's how simple it works.

[@eberbacher007]

The Bilbao Museum looks nice, but it melts parts of houses and cars parked near it, Again proving the modern architecture just doesn´t care about its surrounding

[@GarethField]

So you think that they knew about that beforehand, and did the cost-benefit analysis? Might Google "emergent."

[@XxxKinetypicXxx]

The upper part of that museum is not accesible, is just decorative, how funny that one of the most popular modernist architecture work doesnt follow the "form follows function" motto, What is the function of that upper part, besides the decorative purpose? Bring back old architecture pls.

[@anriroze11]

It's also about damn money not innovation.

[@realnunya]

It takes a while to think properly about a building too mate. I spend countless of hours gaining feedback from anyone who has a slight interest in what I have to say about a project I would be working on. It takes months to properly design and think about all the details. The building part is the easy part especially in today's era. And buildings have always been shaped by the masses. If we only appealed to ourselves, I doubt anyone would consider hiring us. Architecture responds to the environment physically or intangibly (through client needs, wants, programming, target audience, personal values, advertising, globalisation etc.) whether you like it or not. Although I agree that we are now in an age where we are forced to keep up with technology and therefore should embrace it to make the lives of all better in all aspects. Not just aesthetics and form. A responsible architect observes beyond the paycheck and the personal need to mindlessly create and tackles something far more complicated than producing a building that works. That is why I can't respect Frank Ghery who draws inspiration from a piece of rubbish or Zaha with her rigid form finding and lack of programming and people understanding. We should be using our position to educate the public about what a truly good standard of living is, one that is not detrimental to ourselves and the environment. Ethics over aesthetics. A building that follows this can only bring out good emotions and good vibes.

[@hebert_nox7617]

essa não foi somente uma palestra boa,foi uma palestra linda

[@eggymaticremit]

lmao I love how everyone is the comments section pretends to understand architecture

[@DanielRichards644]

Well I've been the CAD draftsman for an architect for like 10 years now, so I'd say I have a pretty decent concept of it.

[@SurfbyShootin]

+TheEnigmaticHermit Well, as a kid I used to play with legos so that makes me qualified professional.

[@RenierRivas]

+DanielRichards644 No, No you don't.

[@adelevermouille7057]

architecture is supposed to be understood by everyone, if not : it's crap architecture. That's just my point of view . Everyone likes guery : guery =good architecture , everyone hates brutalism exept brutalist architects : bad architecture. Maybe if you have studied , deconstruction, brutalism "less is more" in college , you can get it , but good architecture must be understood by every one , it must be universal, it must talk to humanity, not be some intellectual wanking reserved to a so called elite.

[@nougatbitz]

Adele Vermouille A perfect summary of everything I was just about to comment 🙌 E.H. Gombrich made a similar statement about art. The meaning of art is what emotional response it creates for you without further knowledge about it. While art we don’t like is easily ignored, architecture isn’t and it’s impacting the lives of generations. Too often architects seem to overestimate their capacity to understand human nature - they are focussed on the object, the space, the light, the colours, materials, costs, investors most of the time. Their creations rendered in beautiful weather in the most pristine state. Never mind how materials age or building surfaces end up looking like under regular conditions, how their visual style won’t fit the local surroundings because most of the designing architects never actually got to see the site they are working for...

[@hectorpalacios5527]

He's a very good public speaker, and shows a lot of passion about what he does.

[@KARRIEMABDUL]

One of my best Tedtalks.

[@pascaldriscoll4049]

Best Ted Talk I've seen in quite a long time.

[@cainalbertson327]

Every decade you hear about how much different the homes of the future will look. This has been going on since the 30's and we're still mostly staying in small cookie cutters.

[@itsawaz]

LOOL i immediately thought of the fountainhead for some reason.

[@quantum7690]

+Abdullah (A.T.) this is true and it's honestly a scientifical and economic reason but it would be better for everyone if these architects could shape our cities anything but fucking basic square shaped housing

[@padmaisonaroll8613]

yay to homogeneity!

[@generalaccount6531]

Yep. modern architecture and the flat design movement are essentially more sophisticated versions of the "Bauhaus" school, the style that originated nearly a century ago. Publishing Bauhaus posters or executing a Bauhaus building plan nowadays, and everyone would still think that they were designed by just another studio architect recently.

[@hauntedshadowslegacy2826]

I want buildings that require minimal rudimentary air conditioning, relying mainly on natural air flow to keep a comfortable temperature all day long. Hopefully, a scientist can get together with an architect and an engineer to bring this to reality.

[@cyman3813]

Looking forward to see more enjoyable buildings!

[@unyimeumo582]

Perfect presentation of what 21st century Architecture is all about

[@csmatthew]

Very enjoyable however, I disagree with Mr Kushner's slating of Brutalism. Preston Bus Station (in the presentation) has recently been saved by a long heartfelt campaign by the people of Preston, also Le Corbusier is admired by many non-architects. True, it is a divisive style, but such is art.

[@muhammadizza8880]

Very well composed! A great story telling !

[@thenatanrizzolopes]

Great stuff. Changed my view of architecture.

[@MinnieSarmientoTabilog]

Excellent talk. I remember diving into the social media frenzy when Frank Gehry's Dr Chau Chak Wing Building at UTS was unveiled. It's a very polarising building, and he may have pushed the "innovation" too far, but he did say that he's designed it so that it's flexible and can be changed to tailor it to how it will be used.

[@fkasqar8484]

Brilliant talk

[@TheeTurtleQueen]

i wonder if i should share this with my mom and my older sister... they are both studying arcitecture

[@sublimelyh70]

Do...

[@cemyalcinkaya2722]

how does that work

[@sangaythinley2864]

lol

[@djfletcherer]

Are they the same person?

[@crestfallen821]

dont he is talking bullshit

[@Joseph3391399]

1:51 That's why I want to be an interior designer when I grow up :)) wish me luck!

[@johnkissamitakis3617]

Great Analysis - Bravo, dear Marc!

[@ReformedSooner24]

Maybe if there was something like...I dunno, polished brutalism? Like with some bigger open windows mainly up top, and inside its nice and modern. Kinda like a mix of brutalism and that 2nd Library he showed? That seems cool to me

[@jmossUM6]

I see this movement potentially becoming another phase in architecture like the ones he referenced in his talk. The truth is every architect throughout time has believed that their present time has equipped them with the tools necessary for the "right" way to do architecture. Denying the significants of historical architecture is denying the significants of today's architecture. I do believe the media has, and will continue to have, a positive impact on architecture. However, embracing the modern world and the benefits of media does not mean we have to build strictly "modern" buildings. As seen in the discussions this form of media has already initiated, many people enjoy historical buildings.

[@zako7218]

What an idea u distributed👏that's really applausable and I apprecitate ur research👍

[@konigvonpreuen8065]

My small town has been doing this with parks and everyone here loves it!

[@mba2ceo]

Just proves an inadequate education has convoluted an unstructured mind. My opinion.

[@MadMarcWinnipeg]

That was a really cool presentation.

[@jupitired777]

I love this talk it was so funny and educational at the same time

[@jauxro]

What a fantastic way to introduce the topic.

[@LEBO1LEBOGANGSELEMEL]

It doesn't seem to me that this speaker is realistic. Big flashy building cost money and architects tend to burn a hole through our pockets. I feel a sense of arrogance in his tone. Something is off with this presentation.

[@LOVESPACEDREAMS]

It feels strange because it's not targetted to you

[@dominiclove5269]

Well im an architect and i think he is realistic. Yeah your right about the cost, but that's why we make sure the building will make it easier for the client to make there money back faster from lower energy cost, recycling, attraction, and able to sale for a reasonable price. It doesn't cost much more for a building to be designed more sustainable, but it increases the value of the property by a lot. People get excited when they see something new and different witch is why the company or housing agency will get twice the business. Rich business owners aren't stupid. They just don't build expensive building just to have the freshest rims on the block. When you got the best car on the block, that lets everyone know what your do and you probably got better deals than everyone else if you have enough to pay for all this so now you have people always asking you if you sale drugs. Some buildings would be renovated 8 times before its destroyed witch is why its important to keep up with the latest designs. In 2030, no one will want a building thats look simple and cheap to start a new company. Would you make more money in a renovated McDonalds from 1960 or in a building that defines gravity. New construction is not for penny pinchers they suck at investing but good at saving money. Save your money and remodel a used building.

[@eleoptera]

the buildings of the future will be made from mud and straw

[@mr.schnitzel3053]

Cockroaches will start building their own dirt skyscrapers by the time Trump is out of office.

[@arunjoy7036]

At least my home would be

[@akastenas]

Could be. Buying a condo in a building that is taller than 5 floors is basically supporting a non sustainable trend. All tall building need to be demolished at some point. Tall concrete buildings, should stand good for about 70-100 years. Smaller buildings can stand for hundreds if not thousands of years.

[@Zoza15]

This is by the most interesting TED talk of yet this year.. I like Architecture..

[@hope1785]

As an architect student this video was useful because showing off building ideas to the community and see what they think can help the architect modify it before it is build though sometimes the community won't know about architecture and judge based on what they know so of course they will go back to the ideas of Greek architecture etc it is all they know which begs the question how much should architect actually care about the communities option after all they will never be satisfied

[@Bert86]

perhaps people wouldn't hate architects so much if they considered function in their design

[@GuyWithAnAmazingHat]

MrP86 You mean if only all architects can create buildings like that multipurpose multistorey carpark, and make ergonomic, economically viable, green and recyclable buildings like how architects are doing now.

[@Bert86]

GuyWithAnAmazingHat or not in a lot of cases

[@eberbacher007]

GuyWithAnAmazingHat Architects only do these sort of things, when somebody comes to them and says "I´ve got 50k to spend, just on the architecture plan" But for normal people, coming to normal architects, they just dig in their files, take some house and offer you two or 3 different designs for the roof tiles and the wood on the side of the house.

[@Diletantique]

So you didn't listen the talk? Generally some of the most hated architecture ever was created by modernism, also known as functionalism. "Form follows function" ever heard? Didn't work out so well after all.

[@emmaceleste94]

eberbacher007 no. those aren't architects, the job of architecture is that feeling. architecture is made to make life better. it is an art form that serves more as a background than it does as a foreground. it is not noticed unless one actually pays attention. Levittown was designed by a developer not an architect. it is that pendulum that caused most architects to have to conform to those standards. It is the public that mandates this as much as the developers because we all want our white picket fence.

[@0Fidel0]

Modern Architecture should be called Artitecture... And like in every other art form there are always certain style periods. In 50 years every flashy thing of today everybody awed to will be old and disgusting. But for some reason most people still can relay to the ancient Roman and Greek (and all the other ancient cultures) buildings: They're in many ways "classics".

[@Miguelyx]

The problem is that we can avoid seeing art which we don't like but buildings are pervasive, intrusive, they're part of our environment and surrounding, these guys since the 40s and 50s are basically forcing society to live with their little self-proclaimed innovative creations, which are in many cases just making us live in some disgusting flashy collage or, in the worst cases, ruining historical environments which btw most of the people prefer.

[@DrBrainTickler]

This was so much more interesting than I thought it was going to be! Wealth of intention for the future forms!

[@Miguelyx]

You full of BS just like the archi-sales guy

[@Vipenstrike]

Props to this guy for his enthusiasm!

[@FilippoSalustri]

The general population is in no position to comment on the value of a building. I suppose if some proper anthropological studies were done of how people react to buildings... then maybe. But Kushner is, as far as this talk goes, making an argument from popularity, which is a well-known fallacy. The real problem with architecture is that, on the whole, it considers itself more of an art than a design discipline. An architect ought to design what people need, not what they want, through the application of rationality. This doesn't exclude incorporating emotional impact, but it does require addressing the interactions that give rise to those emotions clinically and rationally. Instead, too many architects still use highly subjective, unjustifiable, and ultimately irrational ways to come up with their designs.

[@ZappninLLP]

Nice talk. I kept waiting for the segue onto an in-depth discussion of the tiny house movement. But alas, it was not to be.

[@JimCarver]

Filippo Salustri I plus your comment at the beginning, not the talk.

[@mhtinla]

So, digital media is the GREATEST REVOLUTION in architecture since the invention of concrete and steel? That is laughable. A building's narrative comes from your experience of using it, often repetitively; not spoon-fed by some digital renderings, often accompanied by beautiful people in swimsuit. The only way to speed up the feed-back system of architecture is to speed up design and construction. And it's always a gamble. Digital rendering helps. But given the budget constraints (big buildings are very costly), once construction starts it's hard to change the design if people don't like the rendering. Also, the fact that people now take photos of buildings with their cell phone does not mean buildings should be "disembodied" from the site (9:58). That is just wrong. Too bad he cannot look beyond the building itself and pay attention to other factors(budget, environment, neighborhood, social and cultural context, etc.) I bet his next big talk will be how VIRTUAL REALITY is the greatest revolution in architecture.

[@jasmineyu7549]

mhtinla yes and like he said in the very beginning (which he doesn’t think is a contradiction apparently) architecture is the sensual experience but not just how it looks, and disembodying it completely took that away from its users. For most people “seeing is believing” and very few would go out of their ways to experience the architecture themselves. If media is what shapes architecture today then we are all screwed and schizophrenic, the designs would be egotistical and fragmented. His view on social media s impact on modern architecture is painfully optimistic.

[@mlight6845]

Whatever form a building takes, the function has to be there, including efficient use of water and energy resources. The engineered part relating to function should not be part of public opinion. Each person decides what makes a bridge beautiful, which is immaterial to the purpose carrying a load so people and can move over water quickly.

[@mostkilz]

Wow. That was so powerful to watch.

[@shahrzadfereidouni5653]

I was hoping he would show an example like Sou Fujumoto's library... Also, I personally love brutalism, and I am sure Im not alone.. hate is a very strong word!!

[@FJDH11]

As an architect of 15+ years, I'm going to say this guy has absolutely no idea wtf he's talking about.

[@edwintolentino525]

hello, im an architecture student, please explain further i want to understand why

[@daniyil4843]

@@edwintolentino525 This architecture is disgusting globalist trash.

[@StratonStrangler13927]

I think that library looked amazing!

[@MaZEEZaM]

Really interesting presentation, many intriguing buildings new to me.