Why the Fast Food Chicken Wars Are Far From Over

[@ChineseWinnie]

beef is more expensive than chicken, is it really that shocking that fast food stores, which are known for being cheap, are choosing chicken over beef?

[@rho992]

Thats not true at all. Chicken is more expensive pound for pound especially the quality used by fast food industry.

[@OrbitalVibes]

@@rho992 Don't even mention quality when you are talking about fast food chains! Go look up what chicken nugs are made of before you write missleading bs comment like this! Fake & ultra processed chicken made for fast food chains is extremely cheap! This is what 90% of chicken items are made of in most if not all Fast Food chains! 🤮

[@sohu86x]

In other words, it's cheaper and more profitable to use chicken. Typical.

[@thenicksterd2334]

saved me 9 minutess😂

[@madhatter139]

It's infotainment, if you want the data go subscribe to an industry journal. Video was very well done and engaging.

[@GSBarlev]

It's cheeper for businesses looking to trim the fat-especially in fowl economic conditions, and while cattle supplies are herding-to prod customers to embrace poultry.

[@bigfrostishere]

And… that’s bad?

[@uwize5897]

who cares? chicken is 1000x better for the planet and people(except the farmers)

[@script_bandit]

It's really misleading to blame labor costs at 4:54 when Chipotle posted $356M net revenue in 2020 and a $1.2B net revenue in 2023 -- corporate greed is the real issue here.

[@stevensmith4099]

This is the correct answer. The profit margins outpace consumer loss... at least for now. But intentionally losing customers by raising prices without quality is never going to be a long term winning strategy.

[@markski7716]

Partly greed. You had the great resignation right after the pandemic (remember the "no one wants to work anymore" bit by employers on social media), where low wage workers saw the greatest increase to their salaries during that time period, so it isn't a wild stretch of the imagination that companies would have to pay more to have employees, which doesn't include minimum wage increases.

[@script_bandit]

@@markski7716 And yet despite that, Chipotle still posted more than 300% higher NET profits in 2023 compared to 2020. This is not a labor/wage issue.

[@SamPlautz]

​@markski7716 raising wages will in turn cost companies more. But it's about how much can the company afford? When a company is making a 1.2 billion dollar net revenue in one year, they definitely have the means to increase wages. Even by a small 2 dollars, they definitely have the money for that but wont

[@dandemetrichinify]

Oh wow. It’s almost like there was a pandemic in 2020

[@TheJttv]

It's a unintentional environmental win.

[@LiveWireBT]

They should have replaced chicken with a plant based equivalent. That would have been an environmental win. Growing more chicken is only going to cause more problems. For the chicken, but also for the humans that eat it. Particularly plant based meat with chicken flavor tastes almost the same and is cheaper to produce. But if you don't care about animal welfare you will care about the next endemic or pandemic caused by antibiotics resistant viruses. ... That could have been avoided, but enjoy your cheap animal meat while you still can. (I also sometimes eat meat, that's not the point.)

[@Sonicfan138]

In the long run, environmental wins are economic wins.

[@agapitoliria]

​@@LiveWireBTstill, chicken is miles better than beef enviromentally, and is culturally more accepted than plant alternatives. It's an unintenional win in that regard.

[@RBzee112]

Is it, really?

[@KarmG-fo4xr]

@@LiveWireBT Imitation meat is simply suspicious and does not seem healthy at all. Most meat eaters, myself included, would prefer an actual plant protein. For example black bean burgers can be insanely good when mixed with spices and cooked properly.

[@nocturnus009]

AND Costco owns their own chicken farms: $5 🐓 is going NOWHERE.

[@playsomething4029]

8:45 It would’ve been so funny if the music just cut right here and then, bc she’s genuinely hungry, it was just her eating the food for the rest of the video 🤣

[@cameronparker613]

Phenomenal video breaking down all the angles that are at play. You earned those bites at the end!

[@Ephemerality314]

lmao the subtitles at 1:00

[@jeffwei]

lol i came here to post this too wtf

[@HPTeguh]

ikr. They tried to be subtle but the subtitle is too honest 🤣

[@zumabbar]

McDonald's chicken burger is a recent addition in the US?? Wow, as someone from the SEA, I wonder what do Americans think about fried chicken and white rice.

[@krazykkarl]

It's not a recent thing. Some people have no interest in bothering to be factual about anything, especially young people who don't know of anything that came before them.

[@volovodov]

Fried chicken and white rice? I thought the SEA only had fish.

[@redwolfexr]

She specified the "upscale" one, which was new in the last few years. Which, indeed, they launched as a "me-too!" to Popeyes.

[@zumabbar]

@@redwolfexr I noticed that! But only when she mentioned KFC and the others, not McD. Hence, my comment. Plus the idea of most Americans being meat lovers doesn't help either.

[@Tau-qr7f]

half of the video, she is ordering food

[@StorKejsaren]

Is no one gonna talk about how beautiful Jamie is in this video? Her eyes and smile really shines ✨

[@Thing-vc2qm]

Chicken is cheaper but it's also higher quality protein as breast requires less transformation than beefsteak

[@RBzee112]

Also, has fewer micronutrients than beef.

[@lewisjg99]

this is so common and i will simply never understand why when people taste food side by side they acquire all the items themselves over like 3 hours then it’s all cold and like what’s the point - we have delivery apps we have friends in this instance we even have coworkers like divide and conquer

[@duckmasterflex]

Bad news for actual chickens

[@robbobsjobs8456]

Arkansas and others rocked chicken production so well it effected our ability to buy small trucks in the USA now.

[@marsrobotcs]

The Doubledown era was peak

[@EIiteTactics]

last time I've been to Costco the line was 20 minutes to get a hot dog with drink for $1.50. No line at all for Popeyes that raised their sandwich price from $4.50 to $6.00 in the past year. If anything the chicken war has ended because consumers have been priced out of even the chicken menu items. Now its the $5-7 combo deal war.

[@TheOOOOOOOOOOOOOOO]

The fried chicken sandwiches just taste better. If I want a burger, I'm never going to a fast food chain

[@osamataha336]

For the amount of chicken you bought this video better hit 1 million or your boss gonna fire you lol

[@FrostyFrostySnow]

So you're saying there's chicken beef and the steaks are getting higher?

[@jonathanhoffman7464]

I still remember the naked chicken chalupa. Oh, NCC, we didn't deserve you

[@shakenbacon-vm4eu]

This was a fast food ad

[@sarkaranish]

It's a chicken ad, but man I love chicken

[@highcue]

The hidden bonus is that chicken's carbon footprint is by far the best you can get to help with climate change

[@arthur0x2a]

I mean, you could go way better and avoid animal products ^^' Impossible / Beyond rocks !

[@salecousin5470]

its rabbits - no problem

[@matthew.m.stevick]

Popeye’s is the Chosen One 🐓

[@santostv.]

Chicken hamburgers have Been a thing in my country for a long time, also since the pandemic chicken is the same price as pork but I understand big chains can squeeze producers

[@Christopherjoe]

Greedflation is also a factor

[@ChristianVezina]

Not sure if this is different in the USA. But In Canada chicken sandwiches have been very popular for over a decade. Our Popeyes have had a chicken sandwich since they first opened and McDonald’s Junior chicken has been an extremely popular value menu item

[@aqiladika3841]

your boss looks oddly familiar..

[@Rkcuddles]

Chicken good. Beef bad. Stop wasting water growing alfalfa for the cows

[@asm_jk]

I would love a video on how more "upscale" fast food eg. chipotle, panera etc and how they stand apart from normal fast food

[@krazykkarl]

They're not, it's just middle-upper middle class women going there because they don't want to be seen slumming it at other fast foods.

[@TurboLoveTrain]

Chipotle is owned by McDonalds.

[@jeffwei]

I hope the captions are auto-generated, and they are terrible throughout, but towards the end it feels like they just gave up. 6:22 the captions say "beef costs" but they should say "feed costs" 8:24 "shoot where I can finally" not "secret to actually" 8:36 "oh my god i hated that line too, let's do it one more time. This-terrible, my boss says we gotta do another take...shut-shut up get out of the shot. This is delicious. Yeah" not "I heard that line 2 or 3. One more time, this horrible robot shape shake it. Okay. Shut up. Can I have a shot of blush?" 9:10 "little chewing dance. Why's that half eaten?" not "Cheering that's right. That half eaten." also lol the captions at 0:59 that's not cluck

[@CaliKiid714]

Chicken is cheaper to use, and all of them refuse to make a good chicken sandwich. All the pricier chicken sandwiches these fast food spots offer are just as terrible as the cheaper option on their menu.

[@omairbhore]

2:48 Chicken Sandwich for just $3.99

[@DavidJacksonphunman1]

Popeye's broke the internet, LOL

[@divitkarekar5803]

I dont really eat Red meat,this is amazing for me

[@matthewmorgan7755]

Convenience and culture. That’s why. Love the video TY

[@SydneyDarwen]

So much happiness and joy $47k weekly returns has been life changing. AWESOME GOD I now have a house and can now afford anything for my family even with my Retirement..

[@ValerieAnnPate]

wow this awesome 👏 I'm 37 and have been looking for ways to be successful, please how??

[@Janejones-hz6sj]

Grace

[@Janejones-hz6sj]

Angela

[@Janejones-hz6sj]

Boots

[@Divocklindsay]

Great to see you guys talking about Angela Grace Boots, This woman changed the game for me.

[@edimalan14]

Wages are higher in Europe and they still have lower prices

[@goinginzane]

You are being misleading. There places in Europe have higher minimum hourly wages than the US, and some may have lower avg prices, but I can't imagine there are very many places where those are both simultaneously true. Look at any list of countries ranked by avg daily pay, median annual salary, GDP per capita, etc the only European countries that appear higher than the US on those lists are places like Switzerland, Norway, or Luxembourg and I can GUARANTEE you that the avg cost of a fast food burger is much higher in those places than in the US. There's certainly arguments to be made about many European countriss having higher standards of living than the US thanks to good public transit, affordable public healthcare, and adequate labor laws, but when to hard economic numbers like avg prices and median incomes you're gonna have a real hard time arguing against the US.

[@AntoAparicio]

Wages in USA are way higher than in most of Europe, while fast food prices are way lower. Usually americans have a way bigger purchasing power, while having way worse quality of living. If you go for cheap food, USA has the cheapest. But if you go for somewhat better quality food, things start to get cheaper in Europe.

[@santostv.]

You are wrong, wages are higher in the usa, only a few Europeans countries are on the same level as the USA

[@messwithhelpy]

Eveyone says they would rather have a heart attack than eat chicken over steak. Then they have a haleart attack and....

[@RBzee112]

Corn and soy beans are heavily subsidized.

[@GreenBlockzsa]

Great Video

[@Gavo172]

this video doesn't seem to address the eternally growing profits of these companies and how they just jacked up prices because...they just could. See how quickly McDonald's brought back to $5 value meal after posting a loss for the first time in a long time - taught companies that they can get away with hikes for a long time

[@chrisjoondeph4781]

No chick-fil-a sauce???

[@mgene63]

Cherry shirt ftw

[@tenebrisnubes]

Does anyone know the name of this host?

[@Troy-ol5fk]

She ate so much chicken in one day

[@AbdulRahim-cu7y]

Hey! Do you handle editing in-house or remotely? I'm an editor and would love to discuss it if you’re interested.

[@matthew.m.stevick]

3:40 also soon to come due to GLP1. Food cost goes down a lot when you don’t want it anymore.

[@NiSE_Rafter]

You mean GLP1 agonists like semaglutide (Ozempic) rising in use. Saying due to GLP1 on its own is like saying due to adrenaline or estrogen which makes no sense.

[@matthew.m.stevick]

@@NiSE_Rafter you know what I meant. Stop 🛑

[@NiSE_Rafter]

@@matthew.m.stevick I do, most won't.

[@matthew.m.stevick]

@@NiSE_Rafter GLP1 is what I hear and why I used that. What do you think I should have used.

[@NiSE_Rafter]

@@matthew.m.stevick From what I've seen most only know the brand name Ozempic. The majority of people don't look into the details of this kind of stuff. I can only think of a single person that I know (that also is not in the medical field) that would have a chance of understanding what I mean if I say GLP1 agonist.

[@Nhoirmore]

You guys are a good news source , but you are clogging up my email inbox due to your unnecessary keywords or algorithm. Can’t even search for anything in my email without you coming up. Funny a little but frustrating

[@EccentricWilly]

Please chill tf out with zooming in and out the camera when in studio and doing those incredibly annoying spin transitions. I'm trying to watch a video, not be in a rollercoaster simulator

[@awetstone56]

Hopefully this has lasting cultural impact so that we reduce beef consumption overall in the US. Our environment really needs less consumption of meat, ESPECIALLY beef.

[@wanderingturtle1705]

Yup, the majority of water consumption in California goes to animal feed which is unsustainable as climate change increases water scarcity. Not to mention the greenhouse gas emissions of the meat industry.

[@Mecknificent]

And chicken is healthier to boot

[@TurboLoveTrain]

Not how the fast food places do it...

[@apollo209]

Poor chickens...

[@yurydmorales]

*Why the Fast Food Chicken Wars Are Far From Over* 00:00 - 🍔 The chicken sandwich wars of 2019 have not ended; they've evolved into other chicken products in fast food restaurants. 00:58 - 🍗 Chick-Fil-A, a pioneer in focusing on chicken, has seen significant sales growth, especially since the rise of chicken sandwiches in 2019. 01:36 - 🌟 The popularity of chicken sandwiches surged in 2019 with Popeyes' launch, sparking a wave of new chicken offerings in the market. 02:18 - 💰 McDonald's Crispy Chicken Sandwich now generates $1 billion in annual global sales, showcasing the continued success of chicken on menus. 03:19 - 📈 Rising beef prices, due to shrinking cattle herds and increased feed costs, have made chicken a more attractive and economical option. 04:35 - 📉 Food prices are rising due to inflation and higher labor costs, pushing restaurants to seek cheaper alternatives like chicken. 05:07 - 🐄 Beef prices have increased rapidly, while feed prices for chickens have decreased, making chicken a more cost-effective choice. 06:01 - 🏭 Lower production costs for chicken, driven by falling corn and soybean prices, allow chicken producers to offer competitive prices. 07:00 - 📉 Declining restaurant traffic and sales have led restaurants to innovate with new chicken products to attract customers. 08:01 - 🍗 Chicken demand remains high, with expectations that chicken will continue to gain popularity, with per capita consumption significantly higher than beef. 09:02 - 🏆 Major chicken producers are struggling to meet demand, causing chicken prices to rise and highlighting chicken's profitability over beef.

[@exponentialnegative1]

I think they changed the spelling of cluck or I read them captions wrong

[@jessetrupiano]

Rising wages is NOT the reason for price increases. That is unethical corporate propaganda. Why does @morning-brew long form content not match the same level of integrity as its short form content that is being simultaneously uploaded! Where is Macy Gilliam to correct this huge oversight??

[@xdarshan]

In 20 years it'll be chick... peas or whatever else

[@BetterSubstance]

Forget Game of Thrones, I’m here for Game of Bones!

[@jeremy28135]

She’s so cute. Good vid

[@Twistdflinx]

Hmm... I'm not a big chicken eater. Kinda bored with it. So I never noticed

[@xcelpast]

she's too much fun

[@danbouzaSWS]

Bad day to be a chicken

[@moulikshrivastava8157]

What do you mean KFC launched a chicken sandwich? Lol, isnt that what they sell?

[@caskadestudio]

Wait I don't understand, aren't half of these things chicken burgers? You said 'burgers' like it's a beef-exclusive term but chicken burgers are a thing.

[@caskadestudio]

Yeah you guys are showing images of chicken _burgers_ not chicken _sandwiches_ which are between two slices of bread. Burgers are between buns.

[@caskadestudio]

And it's beef mince not 'ground beef'.

[@brucemastorovich4478]

@@caskadestudioIt’s an American channel using American terms. When we say burger, we’re talking about ground meat or meat substitutes, there might be no bun or bread at all. See Hamburger Helper.

[@caskadestudio]

@@brucemastorovich4478 Oh yeah like burger patties. Yeah I guessed it was regional but I was confused for a second. Thanks for explaining lol.

[@exponentialnegative1]

Beef is just too expensive, economically and ecologically... The amount of water and land used to feed cows is destroying America from every angle, less rain, rivers never reaching the ocean, water tables dropping beneath their well depths, and massive swathes of land cleared for cattlefeed and grazing. I suspect that fish will replace chicken someday, as fish can be farmed vertically the same as chickens, and the raw materials consumed and produced can be used more efficiently. Also, I don't think its right, but humans feel less guilty about eating creatures that don't have easily recognizable emotions, hence, chickens are easier than cows, and fish is easier than chickens, though ironically bacteria are so unrecognizable as a living protein source that we still find it gross unless its used to make cheese, and then we pretend it isn't a block of bacteria poop. Ahh, but nobody feel's bad for the cries of the carrots... Life feeds on life, feeds on life, feeds on life (Disgustipated by TOOL)

[@rajak3958]

Chik-Fil-A is mid. There. I said it.

[@nixoncode]

more money!

[@Rkcuddles]

4:54 not really fair comparing to 2020 is it? You aren’t normalizing for days they had all stores shut down for the pandemic. Wish you had used 2019. Expect better from this channel

[@molotays]

my sister in chrstiendom, how are you going to tell us that fast food prices have risen by only 41% since 2017 when ( timestamp: 4:08) when not even a minute ago, you showed us a whopper went from $4.19 to $8.89 over 5 years (2019). inb4 muh cpi rates abstracted from non staple spending

[@GSBarlev]

She quotes the price of beef and chicken specifically as having risen 119% and 83%, respectively. Presumably a Sprite costs the same as it used to.

[@Zig_Was_Here]

If you all think mono-cropping corn and soybean to feed millions of chickens is better for the environment than regeneratively raising cattle, you will be very surprised & disappointed to find out how wrong you actually are. And the world will pay the actual cost for your ignorance.

[@soundcasts2udios]

Before watching I'm gonna guess money

[@brendansully12]

Holy sibilant nightmare!

[@PhilippBlum]

"Quick service restaurant" When did we stop calling it fast food?

[@venkate5hgunda]

Because fast food is unhealthy??? 😂

[@JWooden271]

"QSR" has been the industry's catch-all for a while. It covers sub shops, fast casual (chipotle, cava), and coffee shops, which people don't always associate with traditional "fast food".

[@W-H-O]

Chicken is healthier than beef.

[@theamazingmarlbito6293]

Canes has no flavor

[@disgusedbluewolf]

the worst Morning Brew video :(

[@SlowMoebius]

My word, she is absolutely stunning. Pretty good at the journalism aspect too

[@meevil24]

This is great cuz according to Climate Town, most agricultural land is used to grow food for cows. So if we have less cows, we can have more land to grow crops we can eat

[@GSBarlev]

True, but there are a lot of concerns about the chicken we're raising, possibly even moreso than with the cattle. Explicitly: that whole corn-and-soy diet means that we're ingesting a lot more corn (directly and indirectly).

[@Videomorgue]

If only. They'll just sell more beef overseas as demand grows in emerging economies.

[@asm_jk]

BUT I LIKE MCDOUBLES :C

[@zbatchDOC]

All any of them need to do to win the war: Remove seed oils 😂

[@alwayssunnyincalifornia9272]

Morning brew I thought you were legitimate RISING COSTS OF LABOR.... GTFO

[@TheChelengo]

Need more halal chicken options

[@the.real.dwight.schrute]

Did she really eat that? I don't believe that she ate any of that food, and the one fry she ate was just for show.

[@ubik3750]

What do you mean. I think it was her first motive to do the video. I would have

[@Felix-no7nx]

I LOVE this face sees making at 0:01 ❤😂

[@osaabd390]

It is really strange when Americans keep calling this “food”.

[@friendmaker9210]

Bidenomics

[@harveyepstein8256]

it's simple chicken is cheaper and young people want to eat food that is easy to eat and was a little to no natural flavours. same reason bone in chicken is also losing it's popularity

[@matthewgray2789]

what war? thats stupid.