Why Trust is the best Tool To Increase your Price

[@JoeyTso]

don't stop making videos. You are amazing.

[@conversionferre]

Best video I saw in a while!

[@relax994]

Fantastic Editing, I came from 6FSR

[@lilyaelarnaouty]

Props to the editors, these animations are incredible, great work!

[@Moises.O.]

Ali is doing a great job with the graphics, Great title too

[@Johnson_Vu]

I had dinner while chronologically watching your two part videos to this. I'm open minded but this doesn't work for me. My criticism and questions to this is: - We're essentially gauging our worth based on the initial trust a prospect has before a call. Great start. - We are trying to measure an intangible metric by the prospect: Trust, by a percentage in order to make this formula work. - You're suggesting a hard and fast rule to determining the worth of our services by the intangible, immeasurable metric of the prospect's trust, without also considering on-call nurturing, objection handling, pitch transition, etc. - Your method creates a gamification for getting trust than other priorities (value, results, etc) and brings a more out-of-control situation for agencies that the prospect's trust is based on how we position ourselves superficially, which I've interpreted is the premise of your argument. - How does this entire theory then play out in theory when we introduce checking temperature of the prospect during a sales call? - You've merely created either a subjective or self-interpreted means to gauge a "viable" price based on your formula. - Have you considered other factors such as not all prospect warmth being the same? Subjective and personal opinions and fluctuations outside your control as the agency? - The formula is rudimentary and tries to piece together realistic numbers, but with again, the ambiguous measurement of trust into the decision making of how to price. - Did you think about how this could contradict your teachings in 6FSR? As a student who has gone through the program. - Are you literally just trying to describe in essence making a formula for calculating perceived value? Agreed, it has trust, but that barely comes into the equation as it's (The measurement of perceived value) more so just calculating the value of our service through factors like ROI, COGS, cost for the client compared to result guaranteed/promise, and intuitive based decision making for the determined/calculated price. - Is the trust you've been describing as the sole topic not, just perceived value? - Are you just trying to incorporate trust as a means to tangibly provide a price that feels more comfortable logically to us when beforehand, it would've just been a tangible value based on our service and a mix of intuitive on-call pricing, and then just trying to translate that into a value which we would have to get that logically over to the prospect on call to close? - Does this structure not then prioritise closing more so than standing firm on a price of perceived value from our end and allowing a prospect to simply leave if they simply don't see the value? I could craft more questions, but in short, I just have a lot of criticisms and questions to how you can make this work for your viewers. We are taking advice from you to be fair, and I want to make sure you've made the theory bulletproof and battle-tested it in practice before giving conclusions and defining how we should work with it. Thanks Paul.

[@pauljdaley]

Love this comment. Thank you for the arguments. Will reply with a video next week.

[@StewardofSovereignty]

Woah, thank you. I'm working on content & promotion to get my first clients - my budget is 0 and I've been releasing podcast episodes that double as buy-in for my framework. It just occurred to me that on sales calls from any other lead gen, I can have them watch through it to build a ton of trust first. "Hey so the foundational model I use is actually shared in my podcast, it's kind of an easter egg out there in the open for free. It's not my whole model of course, but if you love it, we save you a few thousand dollars for the time. If you want to skip that and hire me regardless, you listening to episodes 1-14 will still be the first thing I make you do. Up to you 😊" That way the standard is set to delivery first and the trust levels are obscene. The cherry on top for people who are antsy about closing is that it's so much easier to tell someone "we use it as the onboarding whether or not you're buying now" and it completely puts it on them to throw their money at you 👏🏻👏🏻👏🏻 AND it keeps me super aware of releasing only useful game-changer episodes.

[@jauresiyoro7934]

Thank you for this value ! This video is really great ! What Gear do you use ? The videos are really high quality...

[@johnmdanes]

Insane editing

[@khazenechawki4216]

I am surprised that the 6fsr was the first time you have talked to a camera

[@francodatorM]

you are the real goat in the shadows