Why Vans Wants to Own Skating

[@AthleticInterest]

Two corrections for full disclosure: 2:03 That’s Jay Adams, not Stacy Peralta. 4:35 In 1988 Vans was sold to McCown De Leeuw & Co and then later to the VF Corporation. Thanks for all the support and feedback! What brand do you want us to talk about next?

[@lodisfootwear3019]

and the video doesnt explain why vans wants to own skating, but its more of a "the story of vans" video

[@jasminnwbu]

3:38 / 4:21 - that’s Steve Van Doren, Paul’s son! great video though!!

[@nicholaskearns6669]

I saw 2:02 and immediately was like that’s jay adams and went right to the comments to see this lmao good on ya mate

[@tudormiller8898]

Generally when I think of Vans I think of Skateboarding, when I think of Skateboarding I immediately think of Vans So skateboarding and Vans go together like Apple products and technology.

[@cuzco1231]

At 1:32 that’s Sean Penn wearing vans for the filming of fast times at ridgemont high. Not James van doren. You even mentioned it in the video!!! How could you miss that??

[@skateboardbruh]

Make sure to get the "pro" model if you want to skate these shoes! ;)

[@maxx1014]

I don't like skating even in vans pros, I prefer Converse Ctas Pros, they last me months

[@poobingo1555]

Yo I love your vids, is a new video coming out soon?

[@kuskus5842]

The pros are sooooo much better than regular vans, even for normal leisure

[@TheCrazzyGuy11]

I liked the sk8 highs for bmxing but Nike SBs always lasted the longest for skating, always had my vans ruined in a week

[@instability2247]

Depends on the pros the ones without heel padding suck they will eventually tear up your heel

[@Mu3azOsman]

I ain't even interested in sports, but the quality of storytelling and awesome editing keep me coming back!

[@cathalbrady1638]

Ye that's what we all come back for

[@unbleed1337]

eee

[@Mnka7]

this guy german accent gets me everytime

[@p1roncho]

and finally someone pronouncing adidas with the correct accent on the first A

[@Jack-sc3dn]

Legit his voice is why I'm here

[@ridingtothegrave]

It’s a sign of great engineering

[@apfelschorle1988]

@@ramajf1807 who told you that you don't have an accent?

[@DAZUNIVERSALINDUSTREIS]

It’s nice

[@JB-xk4kl]

If you work at a vans store. This info is a part of you hiring training.

[@psnpanuch8142]

No it’s not we were asked about any of vans history

[@sidgillespie5879]

That's not that bad though. I once went to a Zumiez and asked a girl who works there to show me what they have from Etnies. She didn't k ow the brand even though they had shoes from it.

[@storrho]

@@sidgillespie5879 If you've ever worked in retail, it takes a while till you get familiar with everything the store has. I've worked at a supermarket for 2 years and i still didn't know every single obscure product.

[@sidgillespie5879]

@@storrho I know what you mean but she didn't seem new and a whole shoe brand is not an obscure product.

[@susancorgi]

I love the fact that i can go buy the VANS model i use to wear in the 90s right now.

[@MdAbdurCT]

This channel deserve a lot of success for their hardwork.❤️

[@adusetort2050]

definetly

[@full6330name]

Geoff Rowley did a lot for Vans when it comes to core skateboarding consumers. During the 90's Vans wanted to go away from their classic look and focus on more techincal design,since that was the norm during that era. But it simply didn't fit for them. But the good part was that they had Geoff Rowley on their team,who at the time was one of the best skateboarders in the world. He did insane tricks in his videoparts,lots of skateboarders looked up to him...and Geoff always did his tricks in the classic Vans shoes. He promoted that look in his video parts and it also helped that he was in tony hawk pro skater video games. Nobody at that time did more for Vans skateboarding than he did. I can't think of a better shoe costumer than a skateboarder. Basketball player,football player might have the same pair of shoes for half a season. Skateboarders on other hand need new shoes non stop. Is a cosutmer that keeps coming back over and over again.

[@andrewhines939]

growing up in California vans were apart of my life

[@Glitch_II]

"The production was moved to China..." shows a short clip of Koreans in front of a Korean palace in Seoul 😂😂

[@Vinnicombe1]

Ok

[@cozyboii9581]

was just wondering too, bc i was at that place in south korea and he talks about china 😅😂

[@seedfamily1404]

Ugggghhhh... That shit was painful. "Just some casual orientalism, no biggie." Running especially rampant these days...

[@justme-hh4vp]

that's where they make the seoul!

[@alessandromascherin6827]

I’m only at minute 1, but always remember “skaters chose vans, Nike bought skateboarding”

[@DopamineMVWM]

That’s why I refuse to support Nike sb

[@fucker9002]

@Mango if you want skater owned why dont you just get és or emerica or something else, they are more skater owned than nike

[@TLSH12]

skaters choose emerica,es,supra or "core" skate brands. Vans is just a half step down from nike.

[@Sumunuhriginal]

@@PrinceVegita1 they’re successful and mainstream so people hate them to be cool and edgy. Wear what makes you comfy or happy

[@TLSH12]

@@PrinceVegita1 core skate brands are skater owned, nike is corporate. its the same deal as "shop local" or "support small businesses". Instead its "support core skate brands" or "buy skater owned". its a bout supporting the community instead of globalized brands(if you want to support that it's fine, but its not because their "mainstream" as others falsely identified)

[@andreidoanca4262]

Top content as always! I'm glad a bumped into your channel.

[@funygameur]

Same!

[@lungs808]

Same

[@sebastiandiaz810]

Same!

[@umairabbasi8196]

I'm a business student and your videos help me a lot thank you very much

[@rockymanewasted]

This channel made me realize I’m interested in things I wasn’t interested in

[@MayorInCheif]

3:49 Vans Caballero model was first sold in 1989. A later innovation, the Vans Half-Cab model was released three years later in 1992.

[@hristomarinov2200]

Glad someone pointed this out 😃.

[@kazyyss]

I remember getting first Vans. They tore up rather quickly, never got chance to enjoy them. But for casual everyday use they are perfect.

[@woolfy101]

I have a few pairs pre the first sell off, the quality difference when you compare to today’s shoes is drastic.

[@augustocanosa785]

Dude, this is a good channel, I hope you grow as much as you deserve. Have a nice day.

[@1789Bastille]

Hikmet Sugoer did a brand check on vans and told the story of how van dorren made the waffle sole in his waffle maker at home. He fitted them individually.

[@m.r.8091]

2:03 In the picture its Jay adams. Not Stacy Peralta.

[@josephgay4082]

Thank god someone said it!!!

[@AthleticInterest]

You're right, thanks for the note! We'll pin a comment to correct this.

[@tableoynadamas]

RIP Jay Boy

[@boltywolty123]

Love old skools. Timeless.

[@meuswe]

I have a pair of custom SK8 Hi’s with comfy Cush and my feet still hurt after a skate session. Airwalks were the shit for me but that was way back in the 80’s. Now I skate in UA Valsetz with a gel insole.

[@funygameur]

Was recommended to me after 1m of being posted, had 50 views. Never heard of this channel, never clicked on a skateboarding video. *WHY?*

[@goassnmane]

be greatfull it did

[@funygameur]

@@goassnmane oh, now, I am! Totally!!

[@phoenix-king779]

@@funygameur it’s sad how many times I taped that read more

[@funygameur]

@@phoenix-king779 I agree, same for me. I'll try my best not to do it anymore, you're right. Wasting time.

[@funygameur]

@@phoenix-king779 edited! :)

[@FutonParkour]

It’s pretty simple why Vans are so successful. 1) Comfort 2) Style 3) Affordable Can’t say the same about Other brands

[@BeigeSports]

I legit am considering getting another pair of vans after watching this video.

[@rememberedtoys]

Vans has what so many other shoe and clothing brand are desperately trying to achieve: an authentic status co-signed by skateboarding culture. Nike is getting close, but Weckingball just set them back a few years and Louis Vuitton can’t do that with a $700 skate shoe.

[@luisdavasconcellos2914]

Exacto Vuitton no entiende que su marca es incompatible con el skate

[@Daniel-lb8tu]

Daaaaaaaaamn Daniel! Back at it with the white Vans. Tasty, man, tasty!

[@phoenix-king779]

This channel is beyond good

[@nickhumph]

Just stumbled across your channel. You’re doing a great thing! Keep going!

[@beanslinger6247]

I started wearing etnies a while ago. They feel good and they're almost always on sale for some reason.

[@Jack-sc3dn]

This is the most underrated KZbin channel

[@Aaronwawra]

You could probably tell the story of how Nike failed in the early 90s trying to get into skating and then later took over with vengeance

[@jonathanfisher9745]

And that's exactly why I can't watch the Olympics(I tried last night), that Nike country club gear that everyone was wearing was completely wack and corny......pathetic!

[@yeahno6100]

Wearing Nikes in Skateboarding is like having a huge floating bill board over your head that reads " I HAVE NO TASTE"

[@glooboy2206]

@@yeahno6100 I mean, if I see Janoskis on sale I’ll buy them. But every other Nike SB is meh.

[@luisdavasconcellos2914]

​@@yeahno6100 pero lo importante son las piernas no lo que lleves puesto

[@zeedause5289]

They've always put back into skate, and that's why they're loved. They're in it for the money, obviously, but they make skating a better sport in being big.

[@freeizzy8395]

I got my only pair of Vans in like 2010. Was kinda disappointed with how quick the ripped. Took like a month.

[@WolfWould]

Really good work sir! I love Vans. I have a small collection.

[@PlayingOutsideSomewhere]

That was fun and informative 🤙🏼 been wearing vans for 30 years.most my life ❤🤗🌊🏂

[@zuzumuzingomane8385]

Watching this videos in my vans authentics. What a wow.

[@luismartins1150]

Great video! This channel is for sure one of my favorite in all youtube

[@juliogalvan2625]

Vans is dope, I just use crazy glue to fill the holes. Best fix yet. Nicely made, highly informative Video!

[@clintendo]

Should note that e VPS (Vans Park Series) was taken from the concept of the the US Open Surf competition that also used to hose the Converse Coastal Carnage.. but once Vans took over the surf come converse the skate event was taken over also

[@org-corp]

This is an amazing channel . The content is great as always.

[@iviv1316]

amazing channel, thank you for your effort

[@Robin-tt4lo]

I’d say it was a pretty good business idea to start making shoes for people who are gonna absolutely shred them and still go and buy the exact same ones.

[@paunchcoorlightly4000]

3:57 that is Jake Brown, not "James" Brown (cue James Brown scream)

[@jerryhughes8851]

My first pair were the the Madrid Flys... They did a calibration Madrid Skateboard company. Shoes were "BAD ASS"!!!!

[@carlyle6071]

The Vans Era were actually called the “Style #95” not “Off the wall”. The “Off the wall” is a motto that did make its first appearance on the Style #95 (era) though.

[@adri0095]

Awesome content. Keep it up!

[@irishkitty7257]

I grew up just a few miles from the Vans factory in Anaheim. You had to cross several railroad tracks to get to it. Then you smelled the rubber. As kids we would plead with our mother not to buy Vans shoes because it told everyone at school that you were poor and couldn’t afford Adidas or Converse. Now they are cool.

[@pawegodlewski1991]

Your content is great. Amazing job :)

[@rizzorizzo2311]

Just started back skateboarding and my wife got me a pair of vans slip ons to skate in. Within 2 weeks the shoes had 3 holes all the way through to my socks 🤦‍♂️

[@michaelcullen5955]

should also point out that the shoes they were making in that stagnant period in the early 90s were bulky rip offs of dc and osiris, but when they started selling shoes that they used to make, they did well

[@yayco_rez]

Omg, I love this channel, so much.

[@jackharris1]

Would love to see a video on supreme as it was recently acquired by VF for 2.1bn ! Love the content keep it up!🔥

[@dogsaymoo7406]

Editing is on Point

[@senithaperera8466]

Amazing content as always❤️. Hope you will do a video on CR7 soon

[@localdude2979]

Brandless footwear is cool too, I only wear vans cause the sole works quite fine with bike pedals!

[@seosodenonair]

4:48 that footage is Korea, not China...☹

[@sirdope2575]

STACY AND TONY CHANGE THE GAME.. NOT JUST IN VANS BUT ALSO THE WORLD OF SKATEBOARDING

[@jameschristensen1658]

skateboarders go through more shoes. pretty simple

[@mclone2581]

your forgot 1 recent thing : Vans bought Supreme

[@tumbleweed.productions]

didnt that just happen in the past two weeks tho? i understand what you mean but maybe the video was already getting posted before the supreme stuff was announced

[@A73-q5x]

@@tumbleweed.productions exactly

[@mclone2581]

@@tumbleweed.productionsno bro but maybe he already make the video...

[@blaowskiton]

No they did not, VF Corp bought Supreme, VF Corp owns Vans

[@marcop.525]

VF corps sells supreme, vans and guns 😁

[@R3DLiFE]

vans will forever be life for everything ! since 1998 ive been wearing vans XD

[@babluch7205]

Those checker board was my favourite shoes ever

[@LeftBackAtHome]

Hi, what's the music in the background at 3:10?

[@mathieubourhis4916]

Nice vid man, very interesting content !! Just to have some questions on something, maybe we cannot compare Vans and "thrasher" which is a mag and a form of spirit of skateboarding nowdays, they already have their audience, in my opinion, thrasher don't need " marketing transition " instead of a shoes brand like Vans "maybe "

[@BerinMaik]

I like the research u doing

[@Johannesolsn]

Vans bought Supreme yesterday

[@caseysmith544]

Parent company that owns Vans bought Supreme.

[@gustavopezzodipanepicallo2648]

The first picture of Stacy its actually Jay Adams. But great video!

[@henryhoward7589]

I am a bmx rider they are really good shoes for bmx as they link into the pins in the pedals the bmx vans shoes are good as they feel already broken in

[@phoenix-king779]

Yooo you’ve done videos on sport gods like Ralf and lebron. But the 🐐 of sports marketing Ronaldo would like to make an apperance. Love the vids BTW

[@luisernst91]

I ride bmx and i love my vans. Especially the slip on pros. My every day shoe

[@voxclips555]

I really like your Videos😀

[@moboots]

My ultimate skate shoe is an air jordan 1 high, also vans does some very sketchy shit to have their shoes classified as sandals/slippers and cheap out on materials so they can save on taxes and shipping costs but still market it as a "shoe" when taking ur money

[@coolhrik]

You should do a business of KZbin and chronicle how you guys went from uMaxIT to Tifo to anchoring The Athletic's KZbin channels lmao

[@Dec.H]

As a guy who stands at 5" 11" i have quite big feet at a uk size 12 i use a skateboard to get from a-b but thats about it Vans (especially sk8-his) are my choice of footwear as theyre comfortable af come in so many different colours and styles and dont make look like im wearing clown shoes, its one of the only brands i have loyality towards as usually i dont understand why people dont try the field more but i always tried growing up (as much as i could without feeling guilty for spending money that wasnt mine) ive worn other big brands in recent years since making my own cash and each and everyone doesnt suit and feels uncomfortable on me Now im 18 and im still yet to find a brand as good as vans for me personally I wear them almost constantly and im not a sneaker head so im not overly bothered if they get trashed as thats the intent

[@courtneymaier1149]

first like first view first comment... damn i finally get it

[@Dec.H]

@@courtneymaier1149 huh

[@samudhra.aakula7044]

Vans with Van Gogh goddd that's another level!! ❤️❤️

[@ganglmichael6314]

Did I get something wrong or wasn't the company already sold to VF at 4:35 and then later at 6:47 again?

[@DaroriDerEinzige]

If somebody wears Vans, I automatically don't wanna talk to him.

[@sciencedakhasi6409]

Please make a video on how New Balance came as a sports sponsored.

[@candy-fl2651]

I just spent 10 minutes learning about a shoe company No regrets.

[@mayura9875]

my go buy type of shoes is alwys either vans or converse, and i didnt even skate, just love their model.. its alwys fit with wide variety fashion u be wearing

[@spamsim8248]

Go skate smh

[@Iyer.Reghuram]

Please do a video on NoBull shoes. Thanks.

[@ibnudiogaungperkasa8449]

Always rocking b/w old skool since in the highschool. People said converse are comfy once theyre breaking in, but i prefer vans over them.

[@heinerloser]

Ok so nice video...But what was that about own skating? Didn't catch that tbh...

[@keiiko2533]

my first pair of vans was given to me by my friends older brother, they were dirty and ripped red checkered vans

[@businessguide6219]

Awesome stuff! New subscriber here!

[@Riccardopelle98]

You made me want to buy a pair of vans again 👏👏

[@TheQsanity]

Skater here. Subbed!

[@nurmuhammadwahid1957]

Wearing vans since mid 2000s 🙌🏻

[@MarkusTomsett]

I've been skating nothing but Vans for the last 3 years, they're honestly the only shoes I buy at this point.

[@sontiyo7113]

I honestly hate skating vans lol easily one of the shittiest skate shoes both in durability and feel

[@MarkusTomsett]

@@sontiyo7113 To each their own I guess, I just have a wide ass foot so Vans fit me perfectly and the price of them is great. Never had an issue with durability either. I guess some people just have issues with certain brands. Like I got a pair of Adidas Tyshawns and I couldn't even get a full session in before I had to swap them out.

[@animebhopper]

@@MarkusTomsett The regular vans are heavy as fuck and the canvas rips to easily so I skate Nike SB it’s pretty good

[@caseysmith544]

@@sontiyo7113 Air Speed has/had the worst only lasting a few months due to how stiff the plastic heel cup is and has/had a knock off Vans stripe thing.

[@Habeev07]

Jeff Tremaine is pissed. Aggressive inline is still doing its thing. Bladers rule. So many companies are now skater owned and its glorious. The skate shops are all sold out of sizes too. BOOMING BUSINESS.

[@Fanaz10]

"Twice as thick" I bet it's twice as THIN now

[@isaacrodriguez6154]

Converse is my favorite skate shoe

[@paulocuento9949]

Please make a video about @STORROR and how they have taken over Parkour. thank you

[@thiagofornaciari5668]

Great channel, Make a video about the north face too

[@tmt446]

What software u use to make video amd how he make it somebody help me

[@georgedavidson2024]

My guy sounds like Klaus from American Dad

[@thePacman175]

Most Germans sound like this (or worse) while speaking English

[@georgedavidson2024]

@@thePacman175 doesn't sound bad, he just has a similar vocal timbre to Klaus

[@badalnarula6720]

I am looking for Vans atwood dress blue pair. It's out of stock everywhere. 😢

[@goodguyphil]

do one about converse

[@blessingtirivepi]

Could you do one on the business strategy of WWF/WWE

[@siddheshtejal]

Great job...!!