Why You ALWAYS Need a Campaign Objective

Running Google Ads in 2023? Make sure that you have always selected a Campaign Objective in your Google Ads campaign settings.
In this video, I take you through the exact reasons why you always need to set a campaign objective in your Google Ads campaigns.
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[@AaronYoungGoogleAds]

Learn how to optimise your Performance Max & Google Shopping campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. www.definedigitalacademy.com/ecommerce-google-ads-optimisation-checklist 👉 Learn how to optimise your Google Ads Search campaigns CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist

[@aronuchukwuezugo615]

Nice video. I understand your point. However, the reason why many advertisers advice against using any of the default campaign objectives is because they take the control away from you and give it to Google.. These campaign objectives also come pre-built with settings that are optimized for spending a lot of money on your campaign (which is obviously what cares about) and not conversion.

[@alessiopantiaco1272]

Hi Aaron, thank you very much for all the great job you do in helping us. Does these advices also apply if you are using a manual bidding strategy?

[@MsKemjee]

some of my Campaign create 5- 8 year ago there is no object to choose (i have more than 300 Campaign for my each product) should i setup and choose the Campaign objective

[@renny404]

Really a 14 min video on that. If you understood marketing you would know this guy is full of it. Good luck guys.

[@h.a.1480]

HI Aaron, please can you provide a Source Link where you read this information official on Google Website?

[@AaronYoungGoogleAds]

Hello, you won’t the exact mention of “indexed data” as the Google website phrases it with statements such as: “or are close to making a purchase decision” If you get a call with a Google office (not rep) staff make sure you ask them about “indexed data” and “account level conversions” as it really does help explain certain functionality features of Google Ads. I really hope that helps. Aaron

[@h.a.1480]

@@AaronYoungGoogleAds Ok thx...I just checked my Campaigns...In some Campaigns i had "LEADS" in some i had "NO GOAL"...Its the same Campaigns with different location targeting...And i have to say, there was no noticeable difference in performance in the last 8 month....FYI...

[@afshankhowaja3590]

​@@h.a.1480 I use to do no goal for manual campaigns, these objective are useless you can't get any conversions.

[@agill711]

I manage a massage spa which is a service based business. I have a search campaign, display campaign targeting the topic massage therapy and spa as an audience. And I have a pmax campaign. I have conversation tracking for calls, get directions, contact by email and engagement for 20 seconds or longer, purchase from booking online. I want people to come to the shop or call the shop or book online for an appointment for a single person massage, couple massage, or a male massage therapist. Which should I focus on sales or leads? For each campaign?

[@golftownpro999]

I'm just a dude out of his element here but when I set my first campaign to leads it was completely out of control and produced nothing... My next attempt so far has been better ... You need time to gather data, negative keywords, etc in my opinion before adding a goal It's just like optimization recommendations they will 9/10 mess up your campaign and cost you a pile of money But I'm listening....

[@joshuat798]

Hi, Aaron, I really appreciate all your excellent videos. One question bothered me for a long while: for the max performance campaign, can I run the search campaign or display campaign to supercharge it? Or do you think this method is unnecessary？

[@georgivasilev3867]

Have to test it. Don't say "no" before testing it. Thank you for the interesting approach,Aarin.

[@MicaelLNobre]

Did you test it?

[@tobiasfahrnhammer2839]

For me, this is just theory at this point. Does this only work when i use automated bidding strategies? When I start with Manual CPC (not enhanced), it shouldn‘t make any difference if I select a goal or not, right?

[@afshankhowaja3590]

I use to do no goal for manual campaigns, these objective are useless you can't get any conversions.

[@Iamchandandatta]

For a cleaning services what should be the campaign objectives ? can anyone help

[@Demonslayer4.20]

Hey I hope your doing well and I wanted to ask do you need to update your course

[@CodyHVAC]

Is his course any good? Or can you find it all on KZbin. I got click geeks course and they ended having all there courses on their KZbin channel and was never updated.

[@Hylaaea]

something is not right here - if choosing a campaign goal does more than just tell you what type of campaign accomplishes a given goal, why is this option not available in the desktop Ads Editor?

[@AaronYoungGoogleAds]

Hi Hylaaea, I can’t answer why it is not there in editor. But I can confirm the importance of setting this in the campaign settings, over the past 6 months I have had 2 in depth talks with different Google (H/Q) activation teams about indexed data sets and how they function at the account level.

[@pauls1883]

Does this advice still hold if you want to run video ads on a particular KZbin channel (Eg. A popular channel in your niche)? Because I thought this was one of the things Google has changed recently. They won’t let you do that if you choose a campaign goal.

[@johandeen6096]

HI Aaron, makes sense! I was wondering what goal to use when your sales come from affiliate sources? Would you set the goal to sales or a personal goal of outbound clicks? Because the customer never makes a sale at the website directly.

[@iamshahzaibkhan]

You need to optimize them for clicks not sales go with No Goal Guidance.

[@user-tl6sw1tf4e]

Hi! Your checklist link doesn't send any checklist on e-mail. =(

[@AaronYoungGoogleAds]

Sorry to hear that if you email my team at [e-mail] they will be able to assist you

[@SeymourdigitalmediaInc]

Throwing shade

[@ViorelClaudiuDascalescu]

But what’s the said benefit of using the No Goal campaign type?

[@the-hindu-family]

No benefit, it’s just a waste option

[@ViorelClaudiuDascalescu]

@@the-hindu-family by waste option you mean it's there to make us debate what is better? :))

[@afshankhowaja3590]

​@@ViorelClaudiuDascalescu I use to do no goal for manual campaigns, these objective are useless you can't get any conversions.

[@Raggyham]

Your check list doesn’t work for search

[@mattboland7633]

Sorry, I've got no idea where you're getting your info from. This feature simply changes the setup options and recommendations you get. It doesn't impact bidding like you say. Would be great if you can post a link to where this data is as the more of your videos I watch, the more incorrect information you're sharing

[@jmpestsolutions8771]

I've literally tried so many diff campaign and goal types, and Im still not getting impressions. I feel like Google is just moving the goal post and trying to bleed as much money as possible. Last time I looked at my analytics traffic, I literally got more organic search traffic than paid. Im just about done spending money on this worthless Ads....

[@Brianthecitizenjournalist]

I have four smart campaigns running, I have a budget of £2 a day for each campaign. I am getting about 100 clicks a day on each of the campaigns. Lower your budget, dont spend more than you can afford, after six months of data that google can analyse increase your budget to £4 a day.

[@digokato]

Not true at all.