Will Live Shopping On TikTok, Amazon And YouTube Take Off In The U.S.?

[@ledwysdelgado7304]

So old folks were obsessed with QVC and those merchant channels, and now younger people are obsessed with the same thing, but just online.

[@FutureCommentary1]

They laugh at "the MyPillows guy" and think they are inventing something new. Someone should really show them QVC.

[@growingup15]

@@FutureCommentary1 To be fair we did grow up watching QVC and HSN on TV Back in the day. so it's not just an "old persons" thing

[@alfredhitchcock45]

Yeah it’s just the medium that evolved

[@Khujandiho]

correct. That is the biggest point. you don't need to have tv Chanel. your phone and you

[@leonardofonseca1844]

I was born in 98 and grew up with the advancement of internet and technology, and this still freaks me out.

[@caitlinweiss8801]

I was born the same year and agree

[@meow-mi333]

10 years older. Also agree. 😅

[@terriej123]

Exactly

[@BMWROYAL]

They had live tv shopping channels for decades

[@BMWROYAL]

They had live tv shopping channels for decades

[@AdeleiTeillana]

I seriously don't understand how impressionable and gullible people are to have to happily throw their money away just because some person they don't know is claiming it's a life-changing product.

[@FairBeautyEssentials]

In other words, we humans watch TV commercials, get influenced by the ridiculousness of it, spend our money on the product in a commercial too?👍🏼

[@rho992]

Mostly teens

[@philipmolina1114]

It’s apparently an effective strategy done by shopping apps in China. They also feature random live drops of discount vouchers when watching and can even haggle the price down with the streamer I think?. The live chat also commenting they want to buy it may also steer people to joining in on the bandwagon. It’s honestly wild to me how different China’s online ecosystem is lol. Some online shopping streamers also reached celebrity status and even collating with designer brands.

[@mmmeeelllmmmeeelll]

I agree with your sentiment but they just see it from an entirely different perspective. They think "I just got paid (or my recreational spending budget is more than enough for me/my family) so why not treat myself? Plus, this influencer is somebody whose opinion I trust and is like mine so it is very unlikely I'll get burned. Plus, buying this new clothing item/trinket/gadget is something that I need/have wanted for a while so this shopping experience will make everything easier!"

[@falsemcnuggethope]

That's what the whole marketing industry is based on. Trying to trick people into buying your thing.

[@erbol0011]

Corporations in US should check how Chinese livestream operate first. In China livestream people buy because it is discounted product 30-40% discounts. Depends on product. People in china like discounts more that's why they buy Everything. I think us companies should do their homework first

[@paillette2010]

Most the crap on poshmark looks like containership leftovers.

[@falsemcnuggethope]

What's the point of discounts when everything is always discounted, whether it's cheaper than usual or more expensive.

[@___beyondhorizon4664]

I'm not a monk,or nun or reach a Zen stage, but watching people going crazy about all these non essential things made me wonder 🤔... What have people become to be hoarding so much stuffs? They will need a bigger house to store these things or just dump things they lost interest into the landfill? It's not sustainable for this planet??? Also, don't people understand that influencers are salesman/ saleswomen who get paid to influence you to buy things you don't need?

[@secretpeace-wp6xg]

@repliesgpt People like the idea of being sustainable but not put in the work to achieve it and many companies take advantage of the environmental trend by doing something known as Green Washing (They make a product sound like its eco friendly when in reality its not)

[@jamesmoran8294]

Knowledge of this hyper-marketing activity ruined my day.

[@donna8243]

Ditto

[@___beyondhorizon4664]

I can even finish this video, totally disgusted by the people who buy blindly 🤢🤮

[@Richard-ok5un]

This is ridiculous....I love how people complain about techies and that we make too much money but yet these so called content creators do nothing for society but make a ridiculous amount of money lol

[@ecbeee7297]

What did so many Hollywood celebrities do for society? If you want to address this issue, you need to go back a century, not the present. Their income is just a result of being split from what traditional businesses like TV monopolized.

[@alfredhitchcock45]

It’s called buy and sell

[@kennethuyabeme]

Brilliant minds hard at work everyday figuring out how to make you buy more stuff you probably don't need.

[@alfredhitchcock45]

At least it makes you happy even for a while

[@mrstinky2421]

So QVC?????? Again.

[@kingstonstreet3726]

The reason why we loves the live video or regular video is it’s showing human interacting with the product something we can do until we actually buy the product.

[@chrismv102]

I absolutely want to avoid that way to shop...but I'm a guy. It's shopping therapy. Do I want reviews of items? Yes. But I want to look for them.

[@falsemcnuggethope]

This didn't sound like it has anything to do with being a review. Disgusting.

[@JasonB808]

They make it like everyone can become a million dollar influencer. It will get harder and harder for new live streamers to gain an audience. It just like game streaming. There are game streamers that made a lot of money because they were the first to start doing it. If a new game streamer were starting out today. They would have to complete with thousands of other game streamers. Then there are people who will take advantage of the hype and make money by “teaching” people how to become influencers. It no different than those “get rich quick” seminars that target older people. The truth is that “influencers” need people who work regular “9 to 5” jobs to buy their crap.

[@KittySnicker]

As a Millennial born in 1991, if I’m looking for a specific product, I’ll watch youtube videos specifically about that type of product. I was looking for the best skincare routine, so I watched some youtube videos by Dermatologists. Otherwise, I’d rather go on Amazon or google and just search for the product and read the reviews. I’m not about to sit there watching a livestream when I’m not even looking for any particular product. I feel like this livestream model will mostly appeal to Boomers and Gen Z.

[@the_notorious_bas]

You believe that any of those review videos are objective? Even some of those reviews are fake.

[@JDBass36]

@@the_notorious_bas That's actually facts! Alot of reviews are biased

[@paillette2010]

Amazon reviews are shills, too.

[@falsemcnuggethope]

@@the_notorious_bas There are too few product segments that have robust review sectors in general. Making informed purchase decisions is way too difficult. That's why I rarely buy anything.

[@JamarD421]

@@the_notorious_bas Well that's why one should watch videos from different channels, right? Filter out the "fake" reviews as you say.

[@thunderb00m]

As a millennial, I go out of my way to find cheaper alternatives that is not pushed by ads or celebrities or influencers. I don't want my money going towards their 2nd vacation home.

[@jensenraylight8011]

In America we called Home shopping "Linus tech tips" and "MKBHD"

[@JamarD421]

Yooo spot on. Always checking their videos for reviews on a product I'm interested in or may potentially buy.

[@MijoShrek]

China has a population of 1 Billion people in which that is a huge wide array of people in different aspects of their own society. A massive market that shops on their live streams in which they get huge discounts and the streamers are very popular themselves that build a huge following that get a dedicated audience. Its a different world when you see how their content creators our viewed and their fan/pop culture is huge. It's specific to them.

[@rudagata2134]

I am happy people are finding ways to make more money vs traditional 9-5 jobs.

[@Foof0811]

WTF.... I am an intense amazon shopper with probably 1/4 of all my purchases done thru Amazon in a year.... and I have never seen nor heard of this content Maybe it's because I don't use TikTok, Facebook, Twitter, or Instagram.... but seeing this confirms that I'm really not missing much :p

[@EternalRocks]

Some things we can let China keep. This is one of them.

[@good-tn9sr]

@@_Meng_Lan nah

[@BMWROYAL]

People act like they didn’t have those tv shopping channels for decades

[@idiotsloveboxes]

So KZbinrs are just modern QVC hosts.

[@ledwysdelgado7304]

That's what I got out of it.

[@zionismisterrorism8716]

The thing is that China is not the USA. People have different cultures and different habits. What works for a company in China, does not work in the USA.

[@___beyondhorizon4664]

In the western society, people tend to spend on car, home/ apartments as the basic necessities, then buy accessories as they go. In China, the working class can't afford houses or cars, because housing prices are outrageous. So the working classes indulgence are shopping, if they can afford it, they buy luxury bags, shoes 👟 etc as status symbol. A Gucci 🛍️ cost less than a car, for example, they can carry it everywhere daily.

[@zionismisterrorism8716]

@@___beyondhorizon4664 That's true, I know many Chinese will buy expensive luxury items like Gucci or DG. In the USA, people don't buy luxury goods so much.

[@FinancialShinanigan]

In Korea, livestream shopping hosts are practically celebrities for the ajummas tuning in every night lol

[@dalouiev]

Am I the only “millennial” that hates these “lives”? If there’s a “live” and I’m just trying to browse the “deals” section, and it stops my music/movie/anything, I immediately quit the app… NO THANK YOU!

[@JamarD421]

Absolutely ridiculous. What happened to doing your own research before buying? I couldn't buy a product just because a celebrity told me so.

[@XingLLoh]

It's already super common in china so I think it's just a matter of time before it reaches the west

[@ajseb650]

Oe or or something like that the only one who is going to be the best way to get a chance to win a cover letter for the first time frame and excitement and excitement and excitement and excitement and excitement and

[@ajseb650]

Re up to get a cover letter for the first time frame and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement re up to get a cover letter for the first time frame and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and excitement and

[@ajseb650]

Oe or something like that the first time frame and excitement

[@ajseb650]

Oe or

[@ajseb650]

Oe or something like that the first time frame and excitement and excitement and excitement and excitement and excitement and excitement and

[@user-me1mv4vy9q]

Live demonstrations are definitely the way to go for digital shopping, they could offer a more hands on description like on the feel, fit and size, so u would be getting a better understanding of the product than u would from pics. U could also expect questions to be answered faster since they'd be interacting with the viewers However it is still important to research the product before u make a purchase

[@utop999]

Interesting, where do you watch them?

[@falsemcnuggethope]

It kinda makes sense if it's like interacting with a salesperson you'd meet in a shop. I must always be transparent how the demonstrator is affiliated with the shop or product, though.

[@catfood1161]

I closed my Amazon account during the sc4md3m1c

[@nassrol]

Live shopping is HUGE in asia. Im from Malaysia and selling on TikTok livestream is my 2nd job/income. Apart from my 9-5 office job.

[@TheBronxIceberg]

The F.B.I director said he considers Tik Tok "a security threat" and is trying to ban the app in America. I dont think this will work here. Lol they already said tik tok is stealing user data🤷‍♂️. If thats the case why would i want to give them my payment info.

[@JKappa83]

This level of consumerism and consumption is disgusting.

[@yoel-c2k]

6:30 Hold on. You're telling me she's making $600K / year showcasing products on Amazon?

[@efonwang]

That's actually low for a popular content creator. They're usually 7-8 figures

[@efonwang]

But they also spend a lot of time on their content. Say goodbye to 9-5

[@fitybux4664]

If this is from Amazon Associates, you'd have to move like $60 million of product a year to get that much in commissions. 👀

[@auxiliary]

I shop a lot on Amazon. I see the live streams but I don’t watch them.

[@htet346]

In my country, live sales on Facebook are very popular. Businesses usually hire celebrities including famous actresses to host live sales for them. Products range from clothing and house hold items to jewelries, diamonds, cars and even houses and properties. Buying your house online during a live sale, it's crazy to even think about it but it's real.

[@k.s783]

I don't know if this is Chinese propaganda or what because this stuff has been going in the US for at least five years. Full on gaslighting!

[@asion09]

The reason it hasn't gotten big in the US is because apps that push the service are boring and hard to use. Amazon livestream sucks which is why nobody knows about it.

[@geoolympics]

She even has that circular(hoop-like) streaming phone/camera holder thing the Chinese live streamers use. I saw that thing in a Chinese tv show in which every single streamer had one.

[@falsemcnuggethope]

ring light?

[@sidbrun_]

It's just a generic ring light, they've been in use for decades, it's not a Chinese thing. They're especially popular in macro photography.

[@geoolympics]

@@sidbrun_ Ring lights are probably old school, this is like one of those "detachable selfie-stick with ring light on top and tripod on bottom" things. Like someone took 3 inventions and combined them into a chimera.

[@zinedinezethro9157]

yknow this is basically just those infomercials

[@AngelaB2024]

These live stream shopping shows how our lonely society is craving for the personal touch and trying to fill a void in their life.

[@NeuroSeasoned]

And QVC decades ago ...?

[@fitybux4664]

Consumerism fuels the US economy. It doesn't have to be extra sad. Just don't think about all of the children's lives exploited overseas to make the magic happen.

[@ahadmrauf]

I understand why someone would want to check online reviews for a product before buying, but the only product I remember impulse buying after a live stream was a Terry's chocolate orange - honestly, actually a really nice chocolate.

[@fluminesesoc]

Does it taste like orange?

[@saulgoodman2018]

Food is different.

[@catfood1161]

@@fluminesesoc they’re infused with orange oil- they’re delicious I ate way too many over Christmas

[@fitybux4664]

Link? (Just kidding, I don't care. 😆)

[@ahadmrauf]

@@fitybux4664 you can find them on Amazon in the US for $4-5. That price makes them nice for a special occasion, since you get a good amount of chocolate for that price, but it's definitely not an everyday thing.

[@growingup15]

Theres something very Dystopian about this and I don't like it.

[@eadruna]

I never watch livestream shopping dont know know it's just not my thing. I always buy what i need therefore no need to be influenced by the things I don't need. Only comparing different brands by googling them.

[@JogBird]

so ads

[@CookingCoHost]

I literally have zero desire to watch someone blab about products like this.

[@fleshreap]

Because it's been big in China and they (also) love to copy things.

[@saulgoodman2018]

I don't buy things without reading reviews.

[@TheCloudxxxxxx]

In America we don't have that time to watch a livestream 😅😅

[@fitybux4664]

They don't have that time in China either.

[@donna8243]

So saying Hieeee to everyone watching is selling a product? Wtf.

[@justrandomthings319]

Is there nothing they're never "betting big" on. 🙄

[@FairBeautyEssentials]

Huh? USA always have been slow and takes forever to get the latest things even fashion. Everyone knows the USA is always the last to get caught up on the latest trends.🙄 We are last with fashion, food, music, products, EVERYTHING!!! Nothing new

[@efonwang]

You clearly haven't been to Europe

[@FairBeautyEssentials]

@@efonwang no I haven’t but it’s still does not change the true 100% fact that USA is always the last to get the latest in anything. even Third World has far better train stations than we do in America so please, this has nothing to do with me never visiting Europe, clearly🙄

[@efonwang]

@@FairBeautyEssentials you just changed your claim of last in "fashion, food, music, products" to train stations. If you know anything about the rest of the world, USA is actually quite forward in all your first claims. Far from last. Mainly because of the diverse population. Trains are a different topic.

[@efonwang]

New York and Hollywood literally set fashion trends for the world. Top music throughout the world is also produced in USA. You're not going into a club in Philippines listening to Filipino music. You can find literally any kind of food in Boston, LA, NY, FL. In China, going to a US restaurant like Fridays is a special event. Try finding Japanese food in south Africa. Products? Tesla started in US. Iphones were first in US in 2007. Didn't start selling to another country until 2010. Social media, streaming videos, even the internet itself started in US.

[@efonwang]

Even top European fashion brands like Dior, channel, Ferragamo all are designing and catering more to US consumers. Simply because of spending power. Last decade was aimed at chinese consumers. But that's since changed. Seriously, the outside world is not as glamorous as u think it is

[@brett4264]

I'm a 60 year old man. This scares me. I'm not old enough to not care But I'm too old to get into it. Will these sales take place without the entertainment? Is it all impulse buying?

[@MrSumkinFedor]

yes

[@aimwell8813]

People don't want me opening amazon live on their firesticks because they're afraid it'll detect sideloaded applications (don't act like you don't do it too) and block the stick.

[@SMmania123]

So QVC online? Bravo, you've really reinvented the wheel here lol

[@gaoda1581]

It's insanely popular in China. I thought I could escape it here, but last month in Times Square I heard a lady livestreaming and peddling toothpaste to viewers in Mandarin 😅

[@TheBronxIceberg]

What a goofy. The shipping + handling fees gonna cost more than the toothpaste🪥🤦‍♂️😭

[@catherinepham3999]

I know some people do it but I personally hate shopping this way as those usually give me a scammy vibes

[@paillette2010]

I have seen it on poshmark and the bulk of it is fast fashion junk, amazon (or someone else’s) returns, and containers of junk clothing. Some don’t even know if it’s fake or not (last night a seller yammers “why would these Reeboks be fake, they look real and are cheap”) People were buying fast fashion garbage. I have been inundated with these shops, but only browsed the last couple days. Sellers don’t explain or disclose well. Hard pass.

[@MusicGameFinatic999]

Basically 2023 version of QVC then?

[@zcfang]

The chart at 3:80 comparing SPX and BABA is misleading. BABA collapsed almost 70% starting Nov. 2021

[@verreal]

Actually the AI learning makes everything so boring. Eventually they don't show you anything new so you'll be done with that. I'm pretty much completely bored of youtube already.

[@geom9087]

I hope this doesn't trend here in the U.S. I feel that their review on the product won't be genuine compared to some who is actually reviewing it just because and not just trying to make a buck.

[@uaprima]

I wonder f this type of shopping will lend itself to the travel industry? Buy vacation packages or get discounts on hotel rooms. Seems like travel content and social media are well suited for each other.... so why not shop it?

[@thastayapongsak4422]

Because it's been proven successful in Asia already.

[@VS-gr1oi]

Crass consumerism - Infinite growth will not happen with limited resources.

[@fdortely]

I mean it’s basically what QVC has done for years just in television

[@ithikithik]

Sometimes I say it on my mind, "how come people working like that generate much money, it's nonsense" But I realize that's my jealousy 🤣

[@falsemcnuggethope]

What the heck is wrong with people. I had no idea this existed and now I'm disgusted.

[@happyatheists9361]

Tiktok is great,it shows who is the cringe pplz r.then i can avoid it

[@verreal]

Ugh! She wears outdoor shoes on her kid's playmat. That's just disgusting. Kids crawl around and put their hands in their mouths.

[@alfredhitchcock45]

People are resilient they adapt and evolve

[@ihama99]

Damn..She makes 6 times more than 100k.

[@bao-wow-in-da-house]

This is late to the game. In Asia we do it long time ago lol

[@ericpisch2732]

So QVC

[@fitybux4664]

If Linus Tech Tips was like: "This PC accessory is amazing. And KZbin already has your credit card info, so you can click here, buy it now, and have it in your hands in 2 days or so."

[@FaithfulFumoFan23]

Boomers Zoomers 🤝 Being easily manipulated by marketing, influencers, scammers, and get rich quick schemes

[@fitybux4664]

Why would anyone listen to an Amazon Live Shopping stream when products are cheaper on say, aliexpress? I think aliexpress Live Shopping streams will become more popular. 😆 (Aren't most of the Amazon Live Shopping items made in China anyway?)

[@the_notorious_bas]

What drives people to spend their time on watching these shopping live streams?

[@fitybux4664]

The same thing that drives them to watch it here. Depression. Jealousy. Any of the seven deadly sins. 😆

[@Khujandiho]

this is revolution

[@auro1986]

also the rise of revenue from advertising them by cnbc

[@morgank7560]

She makes 600k a year?….. I’m sorry I’m not buying it

[@yongchen4158]

QVC online version same old school telemarketing is a business make you spend money money money life is all about money because everything cost money money is life everything cost money money money

[@catfood1161]

I closed my Amazon account during the super dangerous pestilence

[@erickv1427]

They need to put this higher on the main page. I didnt even know this feature existed, but then I scrolled down on the front page and found it. Weird.

[@denson179]

wow didnt know the american gen Z is inventing this new livestream shopping.. USA USA!!

[@Tammyisthebestmovieever]

Nobody wants this. I'm just going to search myself

[@k.s783]

Have you guys been living under a rock? This has been going on through Instagram and KZbin for at least five years. Chinese idea? Yeah, right. Get real.

[@jaehparrk]

why are we giving data to china( tiktok )

[@d.atoomuch9469]

Oh,because tiktok keep the data in US,you dum**ss

[@MitchRichard65]

Straight sell outs and completely oblivious 😂😂

[@Skullking489]

I dunno. Something about this is freaky

[@yw1971]

Let users post vids on the product page

[@falsemcnuggethope]

sounds like a moderation nightmare

[@poweredbynato6313]

This is not new... People of China has been doing this for awhile...

[@FutureCommentary1]

So, QVC! Lol

[@CharlesMuccia]

So many innovative ways to buy more crap.

[@Abishek_Muthian]

Consumerism cringe 101.

[@benjaminhaise7317]

There is nothing new under the sun and all is vanity.

[@oscarsands1237]

Soinds lame icl who would watch this

[@JigilJigil]

no thank you.

[@Cryptonymicus]

More crap to make your life complete and fulfill all your dreams -- for five minutes lol.

[@inpace1]

god help us...

[@Generallyannoyed2024]

Zero interest in this platform.

[@asiongsalonga770]

Live selling in social media is big money even celebreties in my country is doing it

[@MCLUHANVIDEOS]

Uh-huh.

[@starvingbymidnight]

this is why we have global warming

[@sofabiru6852]

🤰