4 Steps to Brand Your Restaurant & Small Business For Success | How To Open A Restaurant 2022

⚠️ Subscribe to Wilson's channel - swiy.io/WKLYT
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🚀 FREE COURSE ON HOW TO START A FOOD BUSINESS
[Playlist] Foodiepreneur’s Finest Program - swiy.co/start-FPF-program
🚀 FREE COURSE ON HOW TO START A RESTAURANT BUSINESS
[Playlist] Profitable Restaurant Owner’s Academy - swiy.co/Start-PRO-Academy
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👀 ABOUT THIS VIDEO
When it comes to restaurant branding - or even branding in general - most people instantly tunnel vision on the logo only. Or the visual parts of a business' brand. But that isn't what branding is only about.
Today we're going to be talking about what is restaurant branding, why it's important, the 4 steps of a killer restaurant brand and what assets you need for your restaurant to be successful. The main take-home message I want to give in this video is that BRANDING is more than just the logo. It is about the overall FEELING your business gives.
Visual Branding Resources
Logo + Website:
Tailorbrands bit.ly/tailorbrandsaf 30% OFF if you checkout with code WILSONKLEE
Website:
Wix: www.wix.com/
Squarespace: www.squarespace.com/
Menu inspiration:
www.touchbistro.com/blog/51-e...
If you're thinking about opening a restaurant, starting a restaurant business or food business, a restaurant owner, a food entrepreneur, then keep on watching.
4 Steps to Brand Your Restaurant & Small Business For Success
#wilsonklee #restaurantbranding #restaurantmanagement
Chapters:
0:00 intro
0:55 What is Branding?
3:54 1.Define Your Restaurant Values
7:00 2.Craft A Restaurant Story
8:10 3.Identify Your Restaurant Customers
11:08 4.Communicate With Design
13:08 Essential Restaurant Branding Assets
13:12 1.A Logo
14:33 A.I Logo Creator Tailor Brands
20:13 2.A Restaurant Website
23:00 3.Your Restaurant Menu
24:55 4. Your Restaurant Interior Decor
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📚 RESOURCES
🛠 Community & Tools
[EQUIPMENT] Tools & software I recommend using -
learnnow.wilsonklee.com/toolsYT
[MARKETING] Learn marketing tricks that McDonalds & Starbucks use - gumroad.com/a/691410035?...
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👤 ABOUT WILSON:
I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.
I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.
Find more great resources, check out www.wilsonklee.com/
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📩 CONNECT WITH WILSON:
Instagram: / wilsonklee
Facebook: / wilsonkinglee
Collabs/Sponsorship: [e-mail]
Send items to: 18th Floor 450 SW Marine Drive, Vancouver BC V5X0C3 Canada

[@WilsonKLee]

💎 [FREE COURSE] Learn how to start an online food business - swiy.co/start-FPF-program 🚀 [FREE COURSE] Learn how to start a restaurant/brick&mortar business - swiy.co/Start-PRO-Academy

[@vigneshkrishnakumar2457]

000l

[@godisgoodtosf]

Is this code still valid?

[@saw.design]

As a designer, I felt it when you said "Communicating with designers is a pain in the ass". Thank god I'm a brand identity and web designer. Logo designers are really just graphic designers, so I agree that an A.I. generated logo is fine. But I see that the problem with DIY really is at the starting part, which is understanding target customers and visualising the brand values. Many people can't do this well.

[@Emzi]

Thanks for this, Wil! Super helpful. I can't wait to apply all these concepts. Will definitely check out all your other vids!

[@kanishkvirmani4046]

Bro your content is good but i wish if u have invested some money in mic.

[@yaadboss]

I really appreciate this, I am a Food Truck owner gearing to do some branding so this made a wealth of sense

[@somterry2699]

Thank You. Love it and enjoyed. everything is detailed and understanding. Great help!

[@WilsonKLee]

Glad you enjoyed the video! Hop by our facebook group and join other food entrepreneurs building their business

[@prachidev6670]

amazing information ! It was really helpful!

[@goodvibestravel9673]

More great details on how to be successful. Thank you!❤

[@deezaina]

this was so nice and highly impactful thanks bro

[@unicornseller4225]

Great Video Wilson. Always excited to see a new video!!

[@WilsonKLee]

thanks for the support as always! :)

[@ShoppingwithRina]

I’m making business pan for my restaurant now thank u for all the videos

[@WilsonKLee]

best of luck!!

[@rochella]

I'm glad I encountered you on KZbin!! Thank you.. it helped me a lot with my upcoming small restaurant.

[@WilsonKLee]

Wonderful! Best of luck Rushelle!

[@ChrisBaiden]

awesome info! very informative and helpful

[@sikeyang1250]

We are opening a wizard themed restaurant together with escape room games, in Germany. Yet so glad to find a good consultant channel from where I came from! Haha... miss Vancouver, UBC and all! And thank you Wilson!

[@lisajuarez6772]

Wow! That is such a cool concept! I wished there was something like that here in LA.

[@lisamariecampbell7161]

This is a great video! Thank you so much for sharing so much value. 💗

[@WilsonKLee]

Glad it was helpful for you Lisa :)!

[@khaylanewman9004]

You are the AWESOMEST!!!!! I have been up looking at your videos and I’m hyped to start my business!!!!!

[@WilsonKLee]

Fantastic Khayla! What kind of business are you starting??

[@bzgidey7356]

I am very interested to connect with you and get to know you and your business further and how we could work together to help each other out. I'm a Business Consultant that helps business owners increase their capital and find the equipment they need for business. Email me @ [e-mail]. Best,Bz

[@juliew.6730]

This will be of great help to me as I plan to start my small cafe . Thankyou so much

[@worldsofpivotify]

I've been watching all your videos. Keep up the great work! :)

[@WilsonKLee]

Glad you like them!

[@javmo5019]

Thanks so much for your video.

[@shygirlshar8509]

Wow, this video really motivated me to dig deep to identify what I want my future business to stand for & what audience I really want to serve.

[@WilsonKLee]

😀 good to hear!

[@whoopdewoop]

Awesome video Mr.Lee..I am so excited and look forward to learning more...

[@WilsonKLee]

Awesome, thank you!

[@PeaceChanel]

Peace… Shalom… Salam... Namaste and Thank You everybody for All that you are doing to Heal our Mother Earth 🙏🏻 😊 🌈 ✌ 🌷 ☮️❤️

[@kcdionio5260]

Thank you, great help. Been long time working in food & beverage team. It’s about time to apply it to have a own restaurant.

[@WilsonKLee]

You got this!

[@bzgidey7356]

I am very interested to connect with you and get to know you and your business further and how we could work together to help each other out. I'm a Business Consultant that helps business owners increase their capital and find the equipment they need for business. Email me @ [e-mail]. Best,Bz

[@Spade0000]

Thank You Sir!

[@aporuh9682]

This is super helpful and can be applied to all kinds of businesses. Thanks a bunch.

[@WilsonKLee]

You're very welcome!

[@jp26pm]

Great Info !! Did not find the menu engineering video you mention though!

[@WilsonKLee]

should be out if not, will be out in the next few weeks. subscribe to the channel and watch out for it! :)

[@otgon-ochirpurev7806]

Thank you.This was helpful for me.

[@WilsonKLee]

You're welcome! Make sure to join our FB group for more tips!

[@milkakamau8709]

Thanx you helped me every step to starting my business... ❤️❤️❤️

[@WilsonKLee]

Fantastic! I'm happy to hear I'm helping a bit! Hop by our FB group that is filled with aspiring restaurant food business owners :)

[@Loantt83]

Good morning! My daily morning dose of WL🤣🥰 obsessed much!? Yes, most def !🤣🥰

[@WilsonKLee]

Haha I'm so glad that you're getting value from my videos Loan! Let me know if you have any topics that you'd want me to cover in the future.

[@MrFish-cn9pt]

Thank you this was helpfull. Im already started but I can see points that I have done right and not. Peace :)

[@WilsonKLee]

Mr. Fish thanks!!!

[@caferestaurantsuccess6529]

Great insights, good video!

[@WilsonKLee]

Glad you enjoyed it!

[@monica11498]

Omg this is gold🙌

[@WilsonKLee]

Thanks for tuning in Monica! Hope you see you around our FB group!

[@gedcris6796]

Your contents are so worth it, thanks a lot for your effort sharing these tips! just a small comment though I think your audio needs some slight fixing it feels like theres a lot of echo into it.

[@elmerramirez6672]

Great advice thank you

[@WilsonKLee]

Thanks for tuning in Elmer! Are you starting a restaurant or food business?

[@mukshedullah6863]

Thank you very much for making such an important video. I am planning for this, definitely it will help me a lot, wishing you to remain safe and protected. Ameen.luv from Assam. India.

[@ccerrato147]

Great info.

[@WilsonKLee]

Glad it was helpful!

[@cateringcoachal]

Step #1. Define your company values Step #2. Tell A Story Step #3. Know Your Audience Step #4. Communicate With Design Following these steps will help build a brand for any nature of business. This content is a masterpiece. Thank you for sharing, Wilson. 🙏

[@amedoamedo7635]

Thank you for the greath content, we with you talk more about inventory management and the logistics of a restaurent, and which softwares you use to manage restaurent.

[@WilsonKLee]

we use excel, quickbooks, square and soho.

[@amedoamedo7635]

Thank you mister wilson

[@jamaicanjoe1133]

thank you!

[@WilsonKLee]

You're welcome Joe!

[@elvistsela4853]

Hello Wilson.I will open soon a shop with doughnuts coffee and ice cream.Could you give me a advice or any idea to be more successful. Thank you very much for your time

[@clarke6808]

thank you

[@user-iu9ev7td6n]

Wilson I'm in the process of building a outdoor entertainment venue in my small town. It will consist of 2 small kitchens to be leased , a small bar which I will run, a dock to be leased for paddle boats,kayaks etc. outdoor seating , fire pit, and stage for live music. Can apply some of your tips to my business? which ones would be best? Thanks

[@lornaexclamador6500]

Thank you🙂

[@WilsonKLee]

You're welcome 😊

[@AtikunCinematography]

i love your videos very informative, except the long ads everytime...

[@jyraeloisan47]

im an planning to open a cafe in our place...im basing my planning using your videos..

[@WilsonKLee]

Wow! I'm honoured Jyra! Best of luck with the new cafe shop! Make sure to hop by our FB group community to join other aspiring restaurant owners!

[@jyraeloisan47]

@@WilsonKLee i did i joined your group fb page too. 😁

[@realtalk675]

You are my favorite youtuber

[@WilsonKLee]

😘😘

[@agshaidun]

Subscribed ✔️

[@WilsonKLee]

Welcome to the family Ag!

[@zkwhatsapp5806]

Hi Wilson, another great video! Is it only me or everyone else that I could not find the link to menu engineering video at time stamp 23:57

[@WilsonKLee]

Thanks! not ready yet :P

[@shawnho9063]

Nice video. Many thanks! But why would I use a logo service for one time but get billed every month?

[@WilsonKLee]

if you are planning to do marketing all the time - it will become quite helpful. thats why we have an in house designer.

[@kahele808]

I really like the content of al of your videos but the background music is so distracting.

[@michaelvelasquez6910]

Hi Wilson, which one should come first. Do I identify my customer by the location or identify the location based on my target customer?

[@jesd5578]

Ah great qu. I’m not Wilson but I have an answer… it’s up to you really, how you want to start. If location is important to you, then start the research there. If a certain customer type is important to you, then look for them first. Eg, for me, to start with, it’s really important that I can monetise locally, I don’t want to travel far, so my area is very restrictive- so I will need to research what people around me want. Then things may change later … or a new business may come out later from researching a new type of customer further afield. So really- it’s up to you what you want to start on. And actually I think he did say in the beginning and answer your qu- specify some values YOU want to start with. And start your research from there. He crammed a LOT of info in this video. To be honest, every sentence could be broken down even more. So literally take each step at a time. For me this video was a good summary of dozens of hours worth of a marketing course I did last year. So yes he did say - first identify some values - then look for those types of customers. So i guess that may mean a different area than you first thought. But you could find a customer type that fits your values in SOME ways, if location was critical to you (like it is for me). Happy journey! I’m finally starting mine this week! I’m ready.

[@mugaboshengero5736]

U're amazing

[@WilsonKLee]

No you are amazing :)

[@ibaaalaimi247]

does this aplly to coffe ?

[@papadani]

"if you dont get a website, i'm going to ban you ..." hahaha

[@WilsonKLee]

do you have a website..? don't make me ban you.

[@whoopdewoop]

Looking for customized packaging for paper that holds the burgers, the cups with my own logo on them excetera and the box to put the food in can you help me please thank you Mr. Lee

[@WilsonKLee]

where you located? join the fb group and ask in there. someone may be able to help in your city.

[@smubarak100]

Me too what is the fb , please contact me in privet

[@monarchbutterfly3154]

I am looking for the same. Did you find a place? Is it expensive?

[@BingoHunt]

The logo be like : I'm the sexiest here. Get out y'all! 😂

[@ab12p1-quinteshannon5]

I'm in 10th grade and I'm planning to build my own Café but I don't know what course to take in Senior high or College order to do so can someone help me?

[@WilsonKLee]

accounting will always help with running a business.

[@leecoleman822]

UnitedAmerican 🇺🇸

[@ahmedal-quraish8622]

Sounds great but where’s 7/20 today? Instagram page looks dead!

[@ahmedabdelrahim2838]

Quote that I've learned " Branding is not the logo, so you should not just focus in the logo because it's the SEXIEST thing to do " Damn its 2024 now and tis video from 4yrs 😮

[@cary236]

Wilson, your advice is so good! But the bloop noises are so noisy. Seriously, listen to your video while you're multi-tasking you'll see what I mean -- please stop adding them.

[@WilsonKLee]

yes have taken them out in the newer vids!

[@cary236]

Great! I look forward to listening while I multitask :3

[@winwinwithnature8463]

Restaurants dont fail because of bad branding, but because of bad food, inconsistent service and way down the line bad branding....

[@omina7012]

Dumb question : if I have an interest in arts (specifically graphic design), is it safe to create my own logo and branding?

[@sowmya8813]

yes of course its safe!

[@derrickbrown2855]

I'm interested in the food restaurant business

[@WilsonKLee]

Nice! What kind of restaurant are you thinking of?

[@ThecateringexperienceUvita]

cant wait till your new videos without the cartoon pop up sounds

[@vanessacalhoun548]

Can you change your branding after 4 years of business?

[@WilsonKLee]

Yep for sure. But you want to have a compelling reason to do so. You see some bigger brands to a refresh after like a decade (pepsi, burger king, etc.). Sometimes it is to modernize the brand and that is ok. Just need to commmunicate why and let your customers understand.

[@vanessacalhoun548]

@@WilsonKLee Have a strange question for you now. Went on a interview today. Killed IT! But.. The Owner said she sees a broader position for in her co. What the what?

[@joslinwebster358]

"What is innovative?" We innovate all of our products...haha. Maybe try 'creative', and yes I wanna try your innovative products.

[@nicm9600]

I think you mean Gen-Z. Millennials have been out of college for quite some time.

[@shimastrapyadav8195]

I’m planning for a restaurant plzz help me personally. I’m from India and just 21 year old and I don’t anything about any kind of business but I have a plan and a building to open a restaurant plzz reply me and help me personally. Really I need u. Plzz

[@yadavg8514]

Please try to make small videos look

[@WilsonKLee]

what do you mean?

[@Loantt83]

Lol and yes I’ll get a website ..a mobile friendly website ;)

[@nassimhadjbenali3819]

I work in the food design industry for years now. I found your channel to be interesting, lots of interesting info. One thing bothers me is that you say that Design is key and in the same time your recommand some Ai over a whole team of designers, tailoring the brand to the story and the being of the company. Those Ai programs are trash, I bet you know it as well.

[@pianofunatlanta4158]

Music is too loud and each time something pops on your video that DUMMMM noise is annoying as hell because all thru out a video it's dummm dummm dummm. Like we see stuff on the screen cause we are watching you, you don't have to do 20 DUM DUM DUM and music is too loud, hard to focus on your words. Excellent content though, thank you for putting it out

[@WilsonKLee]

Thanks for the feedback! It really helps as I'm trying to improve on it each time to find the best balance.

[@cloudalex87]

Amazing information throughout the video unfortunately that kind of logo making sites are the perfect example of what not to do! It doesn’t make any sense introducing this kind of services after all the good information you provided. The generated logo was a total fail, it looked like an old Microsoft word clip art. Please HIRE A DESIGNER! There are a lot of affordable designers that would do a much better job! As he said branding is not just a logo, and just creating the perfect logo for your business takes much longer than few minutes choosing few things that you liked and put them together!

[@genjamin]

hey good stuff. just to let you know, it's established, not ekstablished. restaurateur not 'restauranteer'. sushi, not 'shushi'. good day sir.

[@WilsonKLee]

Good eye ;)

[@adambananas7741]

The pop-up sound was annoying

[@WilsonKLee]

took them out in new vids

[@FredSimpson]

smash the like button ...What's the point if i did like the vid i would click the like icon. stop it all you americans ask for every one to smash the like... Really think about it to do that i would need a new screan every time.

[@danimack3]

Lost me when he started advertising for Taylor Brands.. AI generated designs?! How awful. It’s basically quickly generated clip art that was used as an example on a bunch of stationary. Super, super turned off by that suggestion.

[@jeanolivierlimbo4188]

Please Wilson have u direct email to exchange with u. Im one of ur follower from Cameroon 🇨🇲 need ur advices 🙏

[@WilsonKLee]

you can find my email in my about section of my channel :)

[@ru.tv1studios]

Are you korean?

[@WilsonKLee]

nope.

[@ru.tv1studios]

Wilson K Lee - How To Open A Restaurant / F&B Shop Thanks for the videos 😍

[@lopat4826]

pop up words sound effect better . i click off your video because of the sound effect.

[@WilsonKLee]

Haha thanks! Baby steps lol

[@miandosianturi6130]

pls put subs, thx

[@WilsonKLee]

I think there is? Try clicking on the cc button?