This Candyman Makes a Wonka-Style Candy Feast | WIRED

[@franbongard]

The narration for this video is so emotive. The delivery is exquisite. This candy master has so much passion, a real story teller. Imagine working your whole life and loving what you do! Pure magic! So happy I watched this!

[@HeyLook287]

Lofty Pursuits has their own channel!

[@sebastianrombach6711]

Came here to say exactly this!

[@AlexorPwnsAll]

He really like a real life Willy wonka!

[@franbongard]

@HeyLook287, thanks to you, I just subscribed. Xoxo

[@bcaye]

​@@AlexorPwnsAll, did any of the actors in the 3 movies look as if they had ever worked as hard as this man?

[@Alacaelum]

The WIRED team didn't say one word in this over his explanation, and I respect them for it. They let him tell his passion, and I felt it in every word he said, this is a man who dedicated his life to a craft and he loves every moment of it, the success, the failures, everything built who he is now.

[@mooolinator]

In hard hitting journalism through their magazine and in their curation of videos on KZbin Wired are rock solid. Highly recommend supporting them if you can.

[@lancevance47]

Even better that he doesn't overcharge for the candy mentioned.

[@blunderbass851]

These are _exactly_ the type of people I expect to be candymakers. Wonderful job, and really fascinating video!! Feast for the eyes, too.

[@HeyLook287]

Lofty Pursuits has their own channel!

[@Chitose_]

the oompa loompa in wonka is called lofty. convenient!

[@Mizuladin]

@@Chitose_ Most likely done on purpose, lol.

[@arnoldrothsteinnyc]

This dude is talented and I admire the antique hardware

[@dingosaur00]

his candy tastes amazing too. bought my first bag in 2017 😂

[@HeyLook287]

Lofty Pursuits has their own channel!

[@kareningram6093]

Right? Those rollers are beautiful.

[@jonhu4127]

Odds are that before Greg restored them, a lot of his hardware was in a bad way. He has videos about his restoration techniques on his channel, too.

[@Star_Rattler]

most candy making places that make candy like this will have cooling tables, hooks, and presses. the difference between the old antiques and the newer ones is simply age, but they pretty much look identical.

[@memberberry.]

Ok, this is straight up BRILLIANTLY edited, it flowed better than most of the docs on Netflix. The ASMR sounds at the perfect times are EVERYTHING ❤

[@dillanwhite6667]

100%

[@RabidArtists]

Thanks, had a fun time making this!

[@Chitose_]

the oompa loompa in wonka is called lofty. convenient!

[@memberberry.]

@@Chitose_ oh yeah I member!

[@maddog6542]

I love the scissors cutting the candy sound for some reason

[@themugwump33]

Greg is making the world a better place. He’s like the Mr. Rogers of candy and just oozes goodness. Every child needs a man like Greg in their life.

[@Lordofthethighs420]

Meanwhile you don’t know if Willy wonka is gonna kill you or not

[@leo_mas_922]

Not really. Selling unhealthy food

[@shiivainu9442]

@@leo_mas_922sad to hear you’ve lost any sense of joy in life

[@leo_mas_922]

@@shiivainu9442 Is that a projection?

[@shiivainu9442]

@@leo_mas_922 no just an observation :) this guy is lovely and classic candies are an integral part of childhood memories for a lot of people. Silly thing for you be negative about.

[@lenahajjar4746]

Greg’s narration made me cry- he’s so passionate and it’s clear that his job is magic

[@cleverusername9369]

I'm sorry, a guy talking passionately about candy made you cry? Good lord, get a hold of yourself.

[@Dell-ol6hb]

@@cleverusername9369 lWhat's wrong with that? You're acting like this person is having a full emotional breakdown or something, all she said was she cried

[@autophagic5924]

I'm sorry you've never felt joy over the small beauties in life @@cleverusername9369

[@jp8649]

@@cleverusername9369 Found one that wasn't allowed to cry as a kid and is now projecting being emotionally stunted onto others.

[@MIKEx2112]

@@jp8649 No,but because its down right cringe...If you are getting emotional to the point of crying,my god,see a doctor

[@samuelbenzecry8561]

This man’s passion is truly charming to hear. I wish I loved my job as much as he does.

[@HeyLook287]

Lofty Pursuits has their own channel!

[@JustinC._]

Something you cannot fake, a person doing something that they love. I hope that everyone of us finds our own niche. Because that is what truly makes life worth living.

[@joliebokeh1958]

Thank you for this

[@jessmorthiele]

Yes! So very true!!

[@GhostVR444]

Thank you❤❤❤❤

[@nelsonw8848]

Congratulations to Lofty Pursuits and the team, so glad Wired is showing more people the wonders of Lofty Pursuits and their awesome KZbin channel.

[@mysticdryad2069]

and their great hard candies. love them

[@86fifty]

Gosh, this guy really IS living his best life! Someone who's eyes can still light up with excitement describing what he's doing after so many years? It's a real treat to see :)

[@julianjazz7296]

11:04 that's so cute

[@RabidArtists]

Haha yeah I loved that moment

[@xxKEVZxx]

He has his own KZbin channel btw @loftypursuits

[@timowagner1329]

it really is. just so pure...

[@peterawesomeness1]

Not two days ago I decided to get into the candy making business. Already made my first batch of Candy Canes. I always watched Lofty Pursuits and am amazed at Greg's attention to detail, creativity, and ingenuity. I just wanted a deeper look into their actual process for making rock, and it looks like the Universe said "yes, go make candy, and let Greg show you how". Thanks everyone involved for this.

[@happymantis2860]

As a Food Science major, I love all the food science in this video- chemistry, physics, flavor perception, and more! These candy makers have such amazing knowledge and skill, honoring traditional methods and equipment while also using innovative flavors and techniques! I liked learning about the pulled candy, how the air increases the surface area to make it more flavorful. I didn't realize that there wasn't much difference in its formulation other than the incorporation of air, because it looks so different!

[@LookingForLoo]

I've bought some of Lofty Pursuits' candy online and I can confirm it's even better than it looks. Words can't describe it, you really can taste the love and craftsmanship that went into it. I can't recommend it enough

[@ran0427]

This guy can go on about artificial flavoring for hours, utterly fascinating dude

[@NOLASkaGuitarist]

Glad to see LoftyPursuits getting some recognition. Been watching for the longest time. I used to do henna tattoos in this mall kiosk right outside a fudge shop where the workers would sing a cappella tunes and make fudge all day, so I like going to candymaking videos to bring be back.

[@Dreadfultime]

This was absolutely incredible. What a trip! This guy needs his own movie.

[@HeyLook287]

Lofty Pursuits has their own channel!

[@fnomore333]

I absolutely could listen to this guy explaining candies or anything.. He's obviously still in love with what he does & it brings joy listening!

[@TheLazyJAK]

Never expected to see Greg on wired! Unexpected but beloved crossover. He deserves so much

[@PatrickRatman]

they actually already did a video with him a year ago. was interesting to see yet another one show up!

[@normajbaker20001]

I could listen to you talk about candy all day. The information is presented simply, but not patronizingly so, and the tone and cadence of your speech is soothing!

[@stevelp]

I have to admit, the candyman narrating this video is impressive. Has to be one of the coolest videos I've seen.

[@SpectrumSwordtails]

Mr Wonka would definitely be proud. These candy-smiths are not just making candy. They are literally bringing back your favorite childhood memories. I don't know how they're gonna top this.

[@astrogallotron]

I love the Lofty Pursuits channel, one day I will try one of their candies!

[@ryanshurmon2946]

Totally worth it

[@chasederringer]

Seconding this, it’s totally worth it. Get the weird flavors, like mushroom and ham

[@aaronchamberlain4698]

You can order them online. I managed to grab some of his first Altoid Sours and some Mushroom Candy because the sours are such a memory for me. They were a stocking stuffer every year for Christmas.

[@KhaziirEverflight]

same... even tho the shipping would cost me about as much as the candy itself (living in germany rn) xD

[@maimajid3130]

This man is the David Attenborough of candy

[@Dell-ol6hb]

no kidding, he's an incredible speaker and storyteller and his sheer passion for candy makes it a joy to listen to him talk about it

[@Jesuslovesyou0316]

God loves you so! John 3:16✝️

[@Jesuslovesyou0316]

@@Dell-ol6hbGod loves you so! John 3:16✝️

[@Yourmission9]

Let’s be honest, nobody went to KZbin to watch this video, but we’re all happy we found it

[@assassinxsteveo]

I have a deep and profound respect for anyone who hand makes candy!! It’s therapeutic to watch and i wish i could eat it!!!!

[@cajunyokai]

Aw, I love Greg and Lofty Pursuits. Their candy making videos are so relaxing to watch.

[@wifipigeon01]

I've met a lot of people who are excited about their jobs, but never one that seems to love it as much as this guys seems to 😄

[@trythewiki]

When I went to school in Tallahassee, going to Lofty Pursuits was such a treat. Every time I went Greg was there working hard. So glad I stumbled across this video. If you're ever near Tallahassee Florida please check them out!

[@yalejosie]

It's such a blessing to listen to a guy who clearly loves his job, and is super knowledgeable about his specialty! :D

[@homesteadgamer1257]

Sweet corn (or Honey and Cream corn) fresh off the stalk really is like candy in itself. I rarely cook my corn anymore unless it's in soup.

[@mastod0n1]

So glad you brought this guy and his staff back on the channel.

[@joeys2234]

I love lofty pursuits, finally put in an order recently and the candies are stunningly delicious and taste exactly as they’re described

[@XeresKyle]

This man has found his calling. He's so passionate about making and experimenting with different candy flavors. I wish I had even 15% of his motivation and passion about anything.

[@Fizzlefuse]

I love the way this man talks about his craft. It really shows how passionate he is about making candy, how much he loves putting flavors together in candy form. Honestly, just watching this really makes me want to try his candy.

[@crucialblue]

Been watching Lofty Pursuits for some time, good to see them getting some exposure!!!

[@debo-starv]

Ham, if it's a honey glazed ham, isn't just ham. It's the smoke. It's the salt. It's the sensation of just the way the meat comes into contact with your mouth. And when you put this candy in your mouth your going to go "Oh my God, it's a piece of ham"

[@magic_ohh]

Love to see Greg and Lofty Pursuits get some shine! His videos on their KZbin channel are so great

[@lasaboteur]

I never thought I'd see Lofty pursuits on Wired, but I'm glad to see them get more recognition!

[@i_guess108]

isn't this the second time they've been here?

[@EricGranata]

I clicked because I like lofty pursuits. Then was delighted. I love the way Greg talks about candy.

[@YasuTaniina]

As a 30 some year old who grew up making candy the traditional softball/hard crack method with my mom in our kitchen, I love these videos that give me more tips. I remember seeing a candy hook for the first time at 12 and tell my mom I wish we had one. I need to dust off my marble slab...

[@SVRGE_]

I have been watching lofty pursuits for a few years and loved the nature of their videos and the way they explain the process. It makes me happy knowing they are getting more recognition !!

[@jjuupa]

Im so glad more people are getting to know about one of my all time favorite KZbin channels! Lofty pursuits always delivers the most relaxing yet exciting candy making videos.

[@bighonkies]

I never thought making candy could be this interesting!

[@HeyLook287]

Lofty Pursuits has their own channel!

[@Jdrunnin]

Greg clearly loves his job and profession and does a phenomenal job sharing it with all of us!

[@onehitkill5816]

I had Lofty Pursuits and i must say it was perhaps some of the best candy ive ever had, I LOVED the rootbeer flavor and all the other candy was delicious the best part it breaks eaisly you dont have to crack your teeth to break it up and release the flavor more and thats why I dearly want more of Lofty pursuits delicious candy.

[@bobbyllama]

when i saw 'candyman' i had a hunch it might be about greg. so glad to finally see him getting the widespread exposure he deserves

[@johnnydough6244]

I don’t know why but that girls reaction at 8:22 was so satisfying to watch. You could tell her answer and reaction was so genuine! What a great moment to capture!

[@Heljhammack]

I love lofty pursuits! Their floral image candy is out of this world!! Their flavors are always so unique.

[@Sfb396]

I love how educational this video is. Greg Cohen thank you for also teaching us history and science.

[@edolux_.]

LOFTY PURSUITS! absolutely adore Greg and his team---and the candy of course!! so thoughtfully made and special. I love their forrays into the savory, too! There's an amazing video about his foray into mushroom candies--an amazing watch that made me immediately order them. Very unique and fun experience, especially after watching its whole conception/actualization story! Love to see it, and kudos to Wired for such a lovely video.

[@elleon340]

I love how he explains not only the process of making it but the thinking of it the background of how it works, the science of it all, he explains everything so well and nicely that you can understand it perfectly. Definitely wanted the better videos I’ve seen on this app.

[@lemongris3208]

His narration is so engaging, great video overall! I remember watching their videos a few years ago and wondered why everything was familiar

[@ShennyIsLive]

Never thought I would want to cry while watching candy being made, but that ending really hit me.

[@NWEDC]

That is a guy that has never worked a day in his life. I wish I loved my job half as much as he does his. Kudos Greg, you found the meaning of life.

[@blaze-jb4xz]

I like the deep scientific explanation of the candy making process alot of others don't have so much detail that's very multi talented it's not just simple but deeply expains why each segment does whaand understandable 😄

[@Jacqueline0221]

I’ve watched a ridiculous amount of “scissors cutting candy” videos hahaha. The candy making process is so beautiful and satisfying

[@Realistic_Secret]

Ah, I love lofty pursuits!!! Their channel is incredible

[@davemoss36]

Who tf is this guy!?!? I blinked and the video was over I was so enthralled. Amazing job! Really cool old school appliances

[@daemondan666]

If you like it, check out Lofty Pursuit's own youtube channel! Tons of vids with Greg's narration about their candy making process

[@missipenix]

Lofty Pursuits makes the BEST candy! I'm so happy they're getting more notice!

[@MorganaDarkgoddess]

Completely engaging yet educational, I enjoyed every part of it! The way he talks about the process makes you feel how much he enjoys what he does. Instant subscription.

[@hoofhearted4]

this was amazing! I love his joy!

[@petertrzos6645]

That man found his calling. It's a true pleasure to hear someone talk about a craft they absolutely love.

[@whatevil]

Uri made some custom candy for my wedding back in 2017. We had blueberry-lemon-vanilla and it was amazing - we had lots of comments about how great it was!

[@mayarc6268]

It's been ages since I used to watch Greg a lot. One of the most passionate and amazing person I've ever seen. I'm glad to see he's getting even more recognition. He certainly deserves it.

[@kaylenvee8150]

This guy and the operation straight up feels like a real life Willy Wonka situation where he tours around his candy factory, it's great

[@willow_rayne6678]

A true candymaker!! Someone who knows and understands the SCIENCE behind the why and how of the candy, and all its parts. Not many people today have the patience to learn the skill behind candy making. I hope you pass down your knowledge and love of the craft, so one day when the time comes, someone else will be able to take over and keep this artisan craftsmanship alive.

[@elaniarkady7351]

This is why i love lofty pursuits. They are the best. 🎉

[@doj818]

The passion this man has for the candy he creates honestly makes me teary. I'd love to try his whole line-up!

[@IunaIia]

I appreciate that WIRED put the Lofty Pursuits link in the description

[@Sirpatpat]

I enjoy these types of videos. I've always been big on sour candies, maybe not the hard drops in particular, but the process is always super cool to see. It was refreshing to just hear the creator of this art explain every step of the way, rather than the people who own the channel narrating over them and what not. Its kind of relaxing a bit. But the fact that we can capture meals and what not in a single bite sized piece of candy? That is truly magical, people often forget the things we are capable of today! The future looks exciting.

[@noahboat580]

Those old fashioned candy rollers are just too cool, you even got rollers to make fish-shaped candy. I never seen hard candy thats fish-shaped

[@ryanparadise9677]

The knowledge this man has for candy, flavors, how to make it taste a certain way, and how it's gonna feel when you eat it is amazing. I had no idea this much thought went in to candy making

[@megamcee]

Candymaking is one of those "strangely satisfying" visuals. I just wanna play with it, but I realize that it would take a ton of time and practice to do.

[@niobiumblu6990]

I love his narration. Passion, love, wonder, and mastery in every breath and word. If you told me this was the real Mr. Wonka, I would absolutely believe you.

[@fruitsalad3177]

I've been watching lofty pursuits ever since I was in middle school. I'm so glad they're still going, and Greg is as wondrous as ever. I'm 21 now, and seeing the shop again makes me feel nostalgic even though i live on the other side of the world 🥹

[@themugwump33]

Whatever this candy maker is paying you to be featured like this is not enough. I had no interest in spending $100 on candy this morning, yet here we are.

[@SithMami]

Greg--I ordered this exact candy and it came in yesterday. I was blown away--the snozzberries actually taste like snozzberries! Seriously, my favorite one was probably the one that tasted like corn! It tasted just like it, with warm butter and everything! The apple cider was a close second-crisp, effervescent, and a direct hit of delectably ripe apples! The ham one actually tasted like I was eating smoked bacon, and the blueberry pie was awesome, too. You nailed it!

[@davidmccarthy6061]

I wish someone would have told me when I was 14 that a career choice could be master candy maker.

[@davidinwashington]

This guy is so passionate about candy. I've seen him in a couple other videos and he never fails to mesmerize.

[@quasicode6954]

This guy is amazing

[@Pandamaxx]

Greg is a true candyman. He wants to bring joy to people through his sweets, and as a massive sweettooth myself, I cannot respect him more.

[@HenningGu]

We have a store like this in the city and there's always a crowd whenever they're making their candies. I believe they do this every day because they'd have to do all these different kinds and patterns but they also list specific date where they will do like a show production. With commentary and tasting for the lucky kids in the front.

[@hanamaru3897]

Some 4 years ago I was addicted to watching Lofty Pursuits videos, I’m back in full circle lol

[@dailyfamilyguyshorts4446]

This was very relaxing for me

[@stephh1228]

Tallahassee native here! It made me so happy to see this!!! Their ice cream is really good too 😋

[@bgezal]

5:43 "candy can't trap air" 6:51 "we're folding air into the candy"

[@ryeryeryerye]

I reckon it's more like "candy can't trap carbonation"

[@garrjammm]

You can really tell how much this man cares about what he does. It's really beautiful

[@Vonononie]

Aren’t Americans famous for mixing sweet and savoury? Bacon and maple syrup, chicken and waffles, salted caramel, salted chocolate pretzels, peanut butter and jam! He mentions honey glazed ham later in the recording too

[@SmokeyChipOatley]

I think he was trying to make a point that Americans typically don't do traditionally savory flavors in their deserts/candies while it tends to be more common in Asia (like corn or sweet red bean ice cream popular in Japan for example). Not to say we don't do sweet and savory. We do. But it tends to appear moreso in foods and snacks rather than say a cheese or avocado flavored ice cream

[@Vonononie]

@@SmokeyChipOatley I see what you’re saying that maybe the processed sweets don’t have savoury flavours. I’m not sure why as when I think of American desserts New York baked cheesecake is the first thing which comes to mind

[@charger3339]

I’m so glad to see Greg and lofty pursuits have a video on a bigger channel because he really deserves way more recognition because I’ve been watching for like 4 years and he hasn’t grown much since I found him even though his passion is so high for what he does

[@loganwilcox4037]

Devoting your life to candy is a noble pursuit, but to only make hard candy is the decision of a deeply disturbed individual.

[@Enrique-ru9wo]

I can attest to the brilliance of the ham candy. Absolutely delicious.

[@janklobener435]

3:32 NO POMMEGRANATES!!!!

[@artblank7342]

NO NO NO!! 😠💥💥

[@willvanauger3273]

I was hoping that it was lofty persuits when this came by my feed and i was not disappointed. this dude knows his candy

[@wiggafish795]

Last time I came this early I lost a girlfriend

[@bhaskarjyotiroy007]

That's what she said 😢

[@arnoldrothsteinnyc]

😂😂😂😂

[@TF-vb9us]

lol woopsy

[@hightower8446]

Amen😂

[@StonedCactus]

Bruh... what..

[@Sursie_Metzger]

I LOVE Lofty Pursuits videos. They recreated the Altoids Fruit flavors in mango and a few other flavors that have done insanely well! ❤

[@tinypanther3320]

Ham flavored candy sounds gross lol 😂

[@MichelleBoakye78]

I agree😂😂😂

[@zacharylee7683]

I just love this mans channel and his store. I always try to stop when passing through Flordia.

[@learning2live_brokeninchro157]

I could watch/ listen to this guy talk about making candy all day! Wow. This is a person who truly LOVES his job. However, this isn’t a job…this is a form of art. He is an ARTIST!