Write Product Reviews That Rank #1 on Google Every Time

In the past, we have talked about how product reviews usually get the least amount of traffic on a website. That's still true, but it doesn't have to be that way. Look at websites like Pack Hacker and the Wire Cutter that are totally dedicated to product reviews. And they are totally KILLING IT. In this video we will talk about why that is. So many reviews either don't rank or don't get any traffic. If you can relate, we promise there are tips in this video for you.
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[@StevenCrews]

I love it that you have Freddy in the background cleaning up your mess. Lol. And once in a while he makes faces about what you say.

[@AstroBackyard]

How about a thumbs up for Rick being a good sport for all the things Jim convinces him to do

[@Specsy]

Jim is evil

[@CompSciCentral]

@@Specsy I love when he jumped off the couch and got in our faces and made us promise to make quality reviews lol. This guy is so genuine in wanting to help all of us. Is Jim mischevious? A big yes. Is he evil? Maybe just a little 😉

[@omarmason9642]

instablaster.

[@LaurelPapworth]

REVIEW MORE THAN ONCE There are a minimum of three product review (series work) you can do. One is unboxing/first impressions. Two is product Ive loved/hated this month/after a month. Third is why I upgraded/still love/ abandoned. Then a group review of rideOrDie/favorites/Neveragain. There’s probably more. But ROI on the initial purchase is leveraged - people may read the “don’t use anymore” and may still purchase because it doesn’t affect them OR be led to your latest greatest review of the upsell.

[@nategell]

Oh damn! Realising that the "don't use anymore" review could still convince others to purchase, and then those that don't can be directed to an upsell or other product just blew my mind.

[@markbennett6297]

Owning the products definitely increases credibility of the review!!!

[@Digitalmindkenya]

Finally subscribed after watching 12 videos from them. They don't market themselves, they market what works for us. Biggest lesson I have learnt from income school "content is king" my site is 1 month's old and am on my 19th article. Thank you guys.

[@denisehobbs1430]

If returning the product isn't possible, and you don't want it, how about offering it as a competition prize to increase traffic?

[@charliebeers2013]

Exactly!

[@SomethingMobile]

That’s what I have to do. I would rather bless someone rather than return it or sell it.

[@whosChrisHughes]

you can also use that to build your email list... enter the contest to win, all we need is your email.

[@FlyBoyDrummer]

@@whosChrisHughes Great idea Chris - I just read an updated article on GDPR, so I believe part of the opt-in box for this idea should be clear that it's more than email-for-contest entry. It's email for entry and we'll send you occasional newsletters and product updates (etc) Otherwise technically they've only opted in for entry to the contest.

[@whosChrisHughes]

FlyBoyDrummer yeah absolutely be clear as possible with it so the people who sign up don’t immediately have a bad feeling about ya

[@mattiefee]

I really expected him to change his clothes lol. Kudos to you for writing it out completely drenched!

[@autismsomeassemblyrequired5657]

Poor Freddie! He should have at least been able to get a little revenge at the end by dumping all that ice on Jim! Great video guys. This is why I watch all of your videos all the way til the end. Personally I have no desire to write product reviews, so the topic doesn't apply to me. The huge amount of information you give though, keeps me glued! You can take some of the same ideas you shared and use them in so many different ways. I love it! Thank you!

[@williamron9502]

You guys are working on vacuum cleaner for the next project. Got it.

[@SomethingMobile]

Been watching you guys. I love the book work energy! I’ve listened to it 4 times. I feel like I learn something new each time I listen. It’s hard to get all the great points in one listen. All that aside. I want to help you like you helped me. I’ve been researching Thumbnails for my videos. I’m not a pro by any means. I just wanted to let you know. This video would do great to have a thumbnail that says. “The Ice Cold Truth!

[@ToshLubek]

Good advice and really an evolution of what you've always said, "create useful content that people want to read/watch".

[@RyanMacNeil]

Enjoy your trip to SA! I’m a Canadian living in Benoni.

[@AshwanthPaul]

You guys spoke about the exact strategy I am working on right now.......

[@Monoperty]

Thanks for the advice guys! Could you give us a product review on the Vileda Mop Freddy was using ..? 🤣👍

[@Reviewster]

I've started doing this over the past year and ya it works. I have review types doing the 'me too' as well, some rank ok but the ones that are detailed do miles better plus I feel better about the content. :)

[@flannelguydiy6458]

Nice... I wish I saw this before I published my product review article YESTERDAY !!! lol

[@IncomeSchool]

Your next one will be better 😉

[@jc4evur661]

Why not build not so direct review pages? Let's say you want to promote/review the Top 5 Recliners but you notice that the top 10 listings on Google for Best Recliners is already dominated by very well built pages? Yet, you notice the term How To Choose The Best Recliner is a winnable keyword...why not build a lengthy, awesome page answering that question and at the bottom of that page you say something like..."So which recliners do we feel best match the criteria that we've outlined in our article above? Here's our Top 5" Then offer your review. The advantages here are that you know people are in the market for a recliner, it's why they're reading your article (buyer intent) You've gained their trust by providing a quality article that rates highly at Google...plus it doesn't smell like a review You give them recommendations that have already narrowed down their search for them. Make this article into a Staple or Pillar article and you have a better chance of ranking this sneaky/indirect review page as #1 at Google.

[@IncomeSchool]

Yes. This is another approach we regularly teach. It’s remarkably effective.

[@BabsHaybell]

This is actually great information guys, thanks for sharing. I've thought of this actually, but I can't quite cover the costs just yet, however it's in the works. Thanks for reminding me and for sharing these guys 🙏

[@RuthmarieHicks]

I love you guys but this is SOOOOOOOOOO unrealistic. Most of us are trying to start a business on pennies. There is absolutely NO MONEY for me to buy a bunch of products. NOOOOOOO WAAAAAY. Now, I have written reviews on things I haven't owned. But only after a ton of research. What I do is comb Amazon and other places that have large numbers of product reviews and read EVERYTHING - and I mean everything. The good, bad and ugly. Here's what happens. It's amazing the consensus you find on pet peeves and complaints and positives. I take those seriously and mention them as potential drawbacks. There are way too many people struggling to get started that simply can't afford what you are suggesting.

[@IncomeSchool]

That’s totally fine. The point is that as soon as you can, you should step it up. You can get a lot from amazon reviews. But they’ll never give you the same insights that owning a product and using it in your routine will. So if you can’t, don’t. But if you never do, you risk getting outranked by a site that will.

[@alisonheslop5682]

Great information, very interesting and informative. Love Freddy in the background...what a laugh....and yep pinky promise to do outstanding reviews.

[@EFitz-xt4ym]

You guys are too much. 🤣🤣Poor Ricky sitting there soaking wet for the whole video. This video is yet another, in a long line of great videos. I never regret taking time from my hectic schedule to watch what you have produced for us. Keep up the awesome work ❤️👍

[@CompSciCentral]

This is such a good video. Not just content, but when Ricky dumped the ice on his head, someone was holding the camera and moving it slightly, making me feel like I'm in the room with you guys. Also, when Jim got off the couch at the end and made us promise to make quality content and not 'me too' content made me feel like you were really talking to me. It was very personal. You guys just keep getting better and better. I see you guys blowing up in the SEO world right now. A lot of people are talking about you.

[@jaredwins155]

You guys are awesome. Keep up the good work.

[@RobJenkinsDubTechno]

"No one can make you feel inferior without your consent." --Eleanor Roosevelt

[@jasonstallworth]

Another awesome video (and advice)! One question... Can you please tell us where in the content we should place the affiliate links to buy the product? And how many we should have? For example, should there be a link above the fold (I realize that’s an ‘old school tactic’) or at the very end of the post? Or should we have several links throughout the page? Thank you!

[@SpawnStrikeishomo]

Such a helpful video. I write a bunch of product reviews and getting yout hands on the actual item is definitely the way to go!

[@installtekzdotcom9777]

I had a product review and I questioned the readers asking them if they had already bought the product.. 98% said yes! I had bought, tried and tested the product and it was cr*p. So instead of linking to that particular product I linked to a better one

[@michellehouareau3615]

Great video! How does the advice of buy and try-out the products first before you write a review work when you live in a non-US country, say Australia, and the US Amazon seller of that product doesn't ship to Australia? This is where I struggle with reviews.

[@DrJoeNjenga]

For me, it works doing the reviews but I have to do a better review than the guy ranking on #1. Buying product might not work for someone doing several sites and also its time-consuming.

[@mokutmfonessien1919]

How often should you make a product review

[@oldschoolfootball]

You guys are losing it! It's totally ridiculous to suggest we should go out and spend hundreds or thousands on products to review. And to use wire cutter as an example is a joke. They spend hundreds of thousands on reviews because they make millions. I think your success as really gone to your heads. Please come back down to earth. The ave niche site owner has zero or little to spend, and certainly not on products. Sorry to pull your ears guys but really annoyed!

[@progressivepeople4513]

Same here

[@nehemiakhawzol6925]

i agree... because all those are already well built and earning a lots on monthly basis..

[@DenisIlyaev]

Love the advice! As a quick follow through question. Should we make these product reviews as separate pages or separate posts?

[@aaronfreeman8252]

I would say separate posts. For me as a consumer, it's critical to be able to see the date and author of the content. Not only that, but pages are typically used for static, rarely changing things such as About Me, Resources, Privacy Policy, and stuff like that. 🙂

[@pfeiffdog0811]

I don’t know what’s worse. Freddy having to clean up Ricky’s mess or Ricky sitting through this in wet clothes. And there is a more pressing question from this vid. Does Jim rinse his toothbrush off in the shower as well?

[@russelltyler2650]

Poor Freddy. It must suck being these two guys houseboy.

[@LeKiopReis]

hahaha Freddy in the background 🤣

[@vetdrmedia]

Thanks for another perfect & resourceful video.

[@DroneOutlookSteve]

How would you handle the situation where you are reviewing products for companies where you are an affiliate and the product kinda sucks? I'm an affiliate for the majority of the drone online training companies and have started doing reviews of their primary products (drone license prep classes). The first two were easy to write because I thought they had lots of positive features to point out. However, the latest one has several flaws and issues that I'd want to point out in an honest review but afraid that the company might lash out over a bad review. I don't expect a response on an almost year old video :). -Thanks for creating great content. Easily my favorite SEO youtube channel.

[@kingsneat7649]

I love how Ricky demonstrated it out. Thumbs up

[@foxruneec]

Sponsored Posts ??? HELP!! I am getting a number of emails about sponsored blog posts. We want to be honest and have integrity and experience with the products as you mention...What do you think of those and how would it be best to manage the content and process if you do accept or write a sponsored blog post. Thanks - love that your friendship transcends the videos in fun quirky ways.

[@chrisgritton1959]

Is it possible to do this for a food product which makes a health claim? I can understand the backback thing. But I'd like to start a comparison blog for a specific supplement that. Is that possible without me actually trying those products?

[@iamtstamps]

A lot of comments here are negative saying that it's too expensive to buy all these products to give real reviews. Heres my solution: start with what you have then as you create income with your site you can start buying the items you can review. Another option is to ask a friend who might have this item and ask to try out there product. Mind you, this may not work for all niches but may work for most. A final option is what Jim & Ricky brought up before which is to go to the store or place the item is located and test it out in that store getting real hands on experience with it if possible for your niche. Check out what I did here ( kzbin.info/www/bejne/l2XXnJmMgtd3fsk) with a bike I already owned for a year. Let me know your thoughts.

[@Nigel__]

Great ideas!

[@ryansreviews542]

Appreciate the video and tips!

[@marieladomingo6068]

A company manager mopping up the mess. This is the kind of company that I want to have one day. 😂

[@nahianalif7107]

Its Nov, 2022. I think the guy behind still wiping the ice cubes.

[@trackbaron399]

Thx for the video !

[@FamilyMadVentures]

Authenticity! Counts for a lot. 😁 Some great tips.

[@charliebeers2013]

I honestly think Google will soon put out a major "authenticity" update that's going to wipe out affiliate content... no matter how well written it is because, at the end of the day, it's nothing more than spam. Well written spam that users already don't trust.

[@FamilyMadVentures]

@@charliebeers2013 yeah, coz they want to get all the advertising money 😉 I can be a booking.com affiliate and still provide a very rational, balanced and honest review of a hotel. I can be a DJI Mavic mini owner, join their affiliate program & still be able to provide an honest review... Just just two examples of when such a change would make no sense for the end user. Sadly, it's difficult to judge authenticity on any channel.

[@charliebeers2013]

​@@FamilyMadVentures As someone who likes to travel, I can sort through all the BS when it comes to hotel reviews. I don't want a review from average joe, I want a review from a well document explorer. Someone who's brand is traveling. I read reviews for traveling, and I can tell you there are only two (that I found) who I trust and subscribe to. They aren't even ranked in Google. I was just very lucky to stumble across their content. Those are the authors who Google is going to rank when they do their major "Authentic" update. Affiliate market is going to die. Keep your ear close to the ground and you'll hear the buffalo coming. It's due. And people around the internet are already talking about how it needs to change. This might be why Rick and the other guy decided to sell off all their affiliate blogs.

[@kf88743]

I brush my teeth in the shower too. 😁😁. Living with the product instead of just testing....simple but great idea.

[@healthmann]

I have a question about my niche. I’ve been making reviews about the products, but I also have another section, which gives them another opportunity to buy the product. The review section is completely authentic, but the other section is almost 100% identical to the original product page. Do you think this would cause me problems with Google, and am I even allowed to do this? I have no problem rewriting the other pages if needed. The idea was for the person to see the actual description from the source while on my website, and would have checked it out if they were happy with my review section. The last thing I want to do is make a simple mistake that would potentially cost me any traffic.

[@parthapratim004]

What an amazing intro to the video!!!

[@sahil6621]

Oh the intros XD

[@Nigel__]

You guys are great. Thank you for the valuable content you provide.

[@hatingyou]

Please tell me that wasn't real leather you just sat on Ricky. Sec, let me rank real quick for "how to sit on a genuine leather couch after I've just completed the ice bucket challenge."

[@merlands1]

A little water won’t hurt leather at all, and most leather products have a protective layer that gives you enough time to clean up water spills before leather soaks it up.

[@hatingyou]

@@merlands1 I completely trashed my parents leather couch as a kid. We'd go outside, swim in the pool, and then sit on the couch in our wet shorts. Needless to say, we weren't able to sit at all for a couple of weeks.

[@merlands1]

you must have had the same parents I had....

[@merlands1]

@@musicworship4520 Grab a mop and get to cleaning post haste.

[@iandemoss7694]

I saw that you guys mentioned not doing low end product reviews. But would that still apply for one doing pet product reviews? There’s not too many high end expensive products people would typically spend on their dogs.

[@lllchironexlll]

Can we get some likes for Freddy behind the scenes?

[@retiredinfluencer2038]

You two really inspire me a lot...can wait to be like you guys :)

[@IanDikhtiar]

Wow, I had to replace my hardwood floor when it was exposed to this much water. Just make sure your blogging business can pay for a mold removal 🤣

[@Timoay12]

Good afternoon Sir, I always love your videos. Pls, I want you to make a video on how to review a product directly from the product's website. And Post it to KZbin as a product review. Pls Sir, I want you to use one clickbank product as sample

[@AwesomeCardGames]

May you guys do a video on the major changes in Google Analytics? Google Analytics is no longer supporting "network domain". They're no longer tracking traffic's sources to help filter bots and have clean results. All traffic is now "Not Set".

[@Starship737]

Network domain...does it mean .net ending domains..?

[@AwesomeCardGames]

@@Starship737 No, it means Google is not tracking the domain of your visitors. It's not possible to filter domains with bots from analytics.

[@Starship737]

@@AwesomeCardGames hmm.did google ever tracked ?

[@skum73]

Thank you Ricky

[@davidmitchell6393]

This is a great vid can try this for all my biz ops

[@fionamckay]

Have fun on your trip to South Africa - that's where we're from :)

[@kevintyrer45]

I like your content. What part of South Africa will you be visiting? I'm in Port Elizabeth.

[@rubencanodiaz]

🤣🤣🤣🤣i can believe you think on bucket challenge , really funny

[@dalitohana292]

good viedo

[@JARABACOA3]

Real work and creative will make it

[@dinorossi6611]

Hi Guys, I have a bit of a problem and a dilemma. I started this niche site that is rather a micro niche site.. I already have 20 articles on it. I am a newbie blogger. Now, I have read some articles that say that you can really lose Ad sense rights and get banned on those sites very easy. I am thinking about finishing it and launching it and not "ad sensing" it for a while just so I can test the waters and then after a few months Ad sense it. Is that a good move ? Since the niche is neither micro nor macro but more micro than macro .. and I could face some issues with ad sense because it is a food related niche I wanna make sure it flies well before I monetize it with ads. What do I do ? Thank you so much for your input. ...is there an alternative to Ad sense ?

[@IncomeSchool]

You’ll want to launch it without ads for a while until it gets some traffic. Adsense is one of the easiest ad options to get approval for and most alternatives have minimum traffic requirements. I’d just launch the site and build up the traffic before applying for ads.

[@dinorossi6611]

@@IncomeSchool Thank you. That is what I will do. Launch it and then see how it flies for a while. It will get traffic fast because of the specific niche but we will see. I don't wanna get banned from Ad Sense.

[@dinorossi6611]

@@IncomeSchool Thank you so much for the reply. That is what I was thinking. Launch it and let it sit for a while. If, for any reason I get banned from Ad sense, is there a way to re-apply?

[@supereasyway4371]

Dude, you are literally giving me the reasons to give my wife to buy more pit boss stuff!! maybe get a few different ones. Hell I don't care if I make money anymore this is the secret sauce to getting your wife to let you buy the things you want lol

[@subliminalchamp2082]

How can I customize the small image in the featured search result? I still have the wordpress logo

[@IncomeSchool]

I believe you’re talking about the favicon. Your theme probably has a setting to choose what images to use as your favicon. Do a google search for “how to select a favicon for _____ theme” and fill in the blank with your theme name.

[@musabutt6152]

#ImportantQuestion What if i want to make Changes/ Add more content to my Ranked blogpost? Will it effect my rankings negatively?

[@LouAllenWheeler]

I legit bought like 6 backpacks a few months ago for exactly this reason. That review is coming... eventually? 🤣🤣

[@minhaj-api]

How we can buy who actually do not live in the USA. In many countries, Amazon does not have started their service yet.

[@IncomeSchool]

Review products that you can buy locally.

[@FuelCademy]

I know your product review channel name is Back..re

[@skittlesoup9106]

Your videos always give me the motivation I need to keep writing! #MondayMotivation

[@megansmedia9034]

What about getting free products for reviews?

[@Nigel__]

Yup. If companies see you as a credible reviewer with a decent following, they will offer you free products in exchange for a review. Or one can contact different companies and offer to review their products.

[@derektanner7144]

Poor Freddy cleaning up Ricky's mess.

[@africaart]

How many videos have you uploaded on you secret KZbin Channel?

[@JimHarmer]

Tugis Art Studio 18? I’d have to check, but it’s something like that.

[@charliebeers2013]

I'm already doing this! I buy the expensive product(s) and test them out and write a long meaty review. I did that with this guitar: gear-vault.com/my-thoughts-xaviere-xv550-guitar/ I took my own pictures of the product! It does appear I might have made the mistake of making "it too much about me". But I wanted to come across natural and authentic. I am so sick of reading "affiliate" reviews (reviews you know are just a blogger trying to sell you something, anything). And when they have default manufacture images, it really makes me puke in my mouth. This is solid advice and something I think Google is going to crack down on. Affiliate sites are spammy, users know it is spam... google wants "good user experience" which means they are going to eventually cut out these spammy affiliate websites despite being 5,000 words with the best keyword optimization. I was hit by Panda and I am still cleaning up my site. I am not going to put out content that gives a bad user experience anymore. Because no matter how great and well written your content is, if users don't trust it... then google is going to drop that page to oblivion. Affiliate marketing is about to get hit by Google. Mark my words.

[@davidvoorhies812]

Love it. Too bad my niche is all cheap products.

[@musabutt6152]

#Question Would be great if you help because i have a flop blog with only 6000 per month views in a year but one of my post is getting 1000 views per month and i can make sales through. I want to add more content and make changes to make it better but i am afraid that it will effect negatively and i may lose even 1000 views that i am getting right now

[@yourbeautifultable2744]

Very helpful as always, guys! Poor Ricky! Cold and wet!

[@SingaLady]

Awesome

[@chadtarheel]

Pinky swear peeps 🤙🏽

[@Music-sc9yi]

Income School

[@ashwinjoy2587]

Great video:-)

[@AMINE-yy3zb]

I think most people here don’t have enough overhead money to follow up with your strategy. But it’s very noble to go by it.

[@timeless.3562]

But it’s not gonna stand it if everyone knows this strategy... hmmm

[@chrissenner1575]

Great content guys as always! A great example of someone KILLING the product review game is moderncastle. He did basically everything you're recommending and also did scholarship lin building from what I can tell. The guy has probably the most in-depth affiliate content I've yet to come across and the funny thing is, he's a vacuum blog!

[@TW-fr7km]

You should close the door behind the couch.

[@ronpro4]

Great video Jim & Ricky, provide real true value people can trust. Got it. Great domain name for a KZbin channel - HomePowerTools.com (Video Reviews)(Blog Reviews)...

[@mrniyi]

Wait.........like you made him sit through the show covered in iced water?

[@IncomeSchool]

I chose to

[@mrinaljyotichoudhury]

Who reads on blog when videos are available?

[@IncomeSchool]

Most people still do both. Who wants to watch a 12-minute video for a simple answer that they could find immediately on a blog?

[@ZeeshanAli-zz2xi]

Ahh poor Freddy 😂

[@niand01]

cool as ever ;)

[@syedakmalsyedothman5502]

I pinky swear

[@JBN011A]

are you seriously going to be in south africa??

[@bahaiwebsites]

Thanks, Ricky. I appreciate your willingness but this looked a bit lame.

[@huggybare9]

Ok, Randall.

[@adriantrummer6126]

I am starting a blog on the topic of billionaires and am buying all sorts of supercars, yachts and private islands just to get hands-on experience. 😌

[@LuchadorMasque]

Dude in the back looks uber sketch

[@johnperry1645]

So you’re saying that it’s a good idea to use a product before you tell others whether it’s good or not... sounds interesting. I wonder if I should hire a 22-year old to be a life coach...?

[@JBN011A]

why is there a dude cleaning in the background??

[@IncomeSchool]

Because it’s funny...

[@martinarcimovic]

Haha, let's make some real reviews