You Won’t Believe How Much CU’s Shedeur Sanders Made in NIL after Beating TCU | The Rich Eisen Show

Rich Eisen weighs in on the huge NIL payday for Deion Sanders’ QB son Shedeur following Colorado’s stunning season opening upset of TCU.
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[@renlysotherlover294]

I’m seeing Colorado gear for sale here in New Jersey in the malls. It’s crazy to think what Prime has already done for Colorado

[@user-en9qd5nx8w]

Imagine Nick Saban or Bill Bellicheck deciding they want to go coach at some school like Maryland or San Jose State, same thing would happen. Notoriety is real.

[@henrylee8510]

Wow

[@coreyhansen9711]

@@user-en9qd5nx8w I doubt that would happen with Nick Saban. Bellichek for sure though yea.

[@idiotu668]

@@user-en9qd5nx8w Yeah but Nick Saban and Bill Belichick have been coaching for 30-40 Years

[@caribbeanqueen5589]

Where you saw those merch i need some merch?

[@williamfox1146]

Colorado games will be must see TV every week.

[@user-go8ie2wu4n]

They are and I'm a Bama fan. Colorado has tough schedule.

[@robbank8027]

​@@user-go8ie2wu4nI think Colorado has toughest record in the nation. They didn't take any games off in the non conference season this year.

[@pharoah1200]

I can't wait until Saturday 🏈

[@AfterTheGame]

@@user-go8ie2wu4n The teams they will play have touch schedule because CU's is on it.

[@UnderGroundSkoopTV]

They wouldn’t do that

[@number1chiefROKKA]

Shedeur and Travis are in the top 10 of all NIL deals. And their pedigree and hunger to win do not let the money go to their heads. They play like they are poor and struggling. Nobody talks about how hard they play in the face of having enough money to half-azz it. I am very happy for all the kids that get paid AND work hard on the field to win.

[@kuntrytuff]

Nah 4real tho 💯

[@mizal321]

Shadeur was like Tom Brady texted me I was like yeah he plugged in

[@YallNotWhite_YourPINK]

​@@Tangrexlywhat's so funny? You mad bro 😂

[@connormatt7176]

Shedur coulda taken his whole life easy

[@number1chiefROKKA]

@connormatt7176 facts. That's why I am very impressed with him overall. Winning and excellence still means something to him. With his last name and his money.

[@MitchellBahamas]

As a former D1 hooper. I’m SO HAPPY to see these kids get paid for what THEY are worth and not the University literally making MILLIONS on their backs while they try to figure out their next meal!💪🏽

[@cyndicateentertainmentdigi1893]

bruh u are not the only 1!!! im so happy for these dudes!!!! we used to be hungry assffff and they want us to hoop?? nahhh fam i need another lunch!!!! lol

[@MissionPossible85]

Me too, we just missed it 🤦🏾‍♂️

[@scroofio]

They're both making $$$$$

[@MissionPossible85]

Imagine making 3 mil in college 🤦🏾‍♂️😂😂😂😂….. I was a problem broke!!!, 3 mill I would’ve been a BIG PROBLEM!!!!

[@showtimer24]

Man bro lol 😂 I hooped D1 thinking like I’d be rich out of school

[@BLESSED8755]

Worth the money let the haters hate. 🏈

[@PeterTeehan]

Prime as a noun - a state or time of greatest strength, vigor, or success in a person's life = Deion Sanders in every fashion. What surprises me is people's reactions about his success. Even if you look at Prime's record at a glance, you can already tell "greatness." This is who he is. This is what he has done his entire life. If you don't get it now, you will never understand.

[@uprightfossil6673]

Denial is a river in… I call their issues with Coach Prime a mental problem because it is written down and one film and there are many who talk about it. So, the only way you can deny it is through your brain not being able to process the sights and sounds.

[@Thegenesis757]

Some people can only acknowledge greatness when it comes in different packaging. A sorry state of affairs

[@sondradavis5007]

TRUTH!!!!

[@Balin93]

The whole package is fresh : the white unis with shiny gold numbers, the gold sunglasses - everything screams Prime Time. I can't WAIT to see the Nebraska game.

[@jayhill1242]

Man and they are just such a good family unit. They love each other. They want to see each other win. The always having a good time together. Big bros tell lil sis what she can't wear. Lil sis says they can't tell her what to do. They are really a regular likable family. They're just rich.

[@henrylee8510]

Nothing wrong with putting his players front and center. prime isnt a hypocrite like most other coaches

[@snikab]

Best part about Deion being the coach he is, he would let the best players shine! Period! The fact that his sons are who they are doesn’t mean as much if they didn’t play as well as they play. He is not a play favorites type coach. He is absolutely a best player plays and worst players get cut. That’s life, get better, get smarter or you get what you give.

[@MillzSzn]

Hypocrite?? u talking about the same guy who said all that stuff about building up hbcus to take on power 5s, and we dont need them they need us the go to a power 5 school??THAT deion thats not a hypocrite?!?!? 😐😐😐

[@kofirey6752]

USC OWES REGGIE BUSH A BIG APOLOGY 💯💯💯

[@AndreasU-ur5cq]

Don't worry he's black he will get millions for an apology lol...we live in a tike where black ppl have the privilege. We live in a time almost where " 2 wrongs make it right " situation

[@sondradavis5007]

​@AndreasU-ur5cq And we see who is CLUELESS!!!! I am a Black Female and I DON'T GET ANYTHING WITHOUT PUTTING IN HARD WORK!!!! HOW IGNORANT of YOU!!!

[@bunmia2766]

@@AndreasU-ur5cqoh so that’s where the privelege comes from? Because he’s black? But Johnny Manziel can get the same money under the table, keep his heisman, fame, and have a documentary out showing he got paid and nothing happens to his awards. Riiiiight… 🤡

[@demosthenesflorival6555]

This is actually good for Football. EVERYBODY HAS BEEN PUT ON NOTICE!

[@AndreasU-ur5cq]

I disagree. I personally believe it will take away from one's ambition and drive

[@Phrost-sq7nx]

@@AndreasU-ur5cqbullshit. All those NCAA officials and even vendors without real affiliation have benefited for years off the backs of kids that they told had better not receive an extra pop tart. The hell with that. I’m so glad the kids that’s actually doing the work out on the field/court are getting paid for their work and likeness FINALLY!!

[@Teddy-fm9nt]

​@@AndreasU-ur5cqSeriously, kids are more likely to stay in school. Especially with women's college basketball. They have an opportunity to make more money with NIL. Your comment sounds a little haterish.

[@baazbana]

Coach Prime gonna have other coaches out here acting like jealous girlfriends 😂

[@reedsawyer5704]

I remember a few years ago when FSU passed on Prime. My thought, at the time was, Deion is the world's BEST recruiter. EVERY kid wants to be like Deion. Every kid wants to play FOR Deion. College football is all about getting the best talent. Why in the world would FSU not have leaped at Deion?

[@uniquelyadecia9938]

I’m so glad Prime is making him into a sustainable, pocket quarterback, where he can have longevity in the game…

[@clarktownsend8991]

Prime said he idolized Brady, he wants to be like him since he was a kid. So I get why he is the way he is.

[@ZaoJin]

@@clarktownsend8991 apparently Tom keeps in contact with Shedeur, that's gotta be huge for the kid

[@MrJustchris1]

Sheduer isn't a great runner he kinda has to be a pocket quarterback

[@uprightfossil6673]

Tom Brady is one of his coaches also, sooooo….

[@cornell973]

You must haven’t seen him at JSU. He definitely can run if he have too .

[@ToReallyLive.]

Deon ain’t gotta say none of that, deon gotta keep being Deon. A leader, Man of God first and a mentor/coach. These kids know that stuff comes with it but make no mistake about it he brings the best out of them. That’s a disrespect to the work they put in to recruit these players. Recruiting isn’t easy so don’t make it seem like “all he has to do”. They gravitate to greatness.

[@GS-mh6ub]

Damn i wish we had NIL deals when I was playing in college. This is awesome for these young men‼️💯

[@vinnydeville4675]

Everyone doesn’t get it only stars

[@Jaykurosakii]

@@vinnydeville4675 Nah I’ve seen some of my former classmates do advertisements and they play for small schools that don’t get on TV. They don’t make nearly as much but you can still make a bit of change

[@deontelewis6768]

@@vinnydeville4675incorrect. Most teams have it situated so they have local sponsors for every member of the team. Even the kicker has commercials for the local pizza place or car dealership. Most college teams have done a good job of that. The BIG sponsors are more for the superstars.

[@RetiredUSArmy1]

Yea my brother and cousin are EATING

[@jdwool08]

@@RetiredUSArmy1eating what?

[@thomas_2285]

Rich is exactly right. These opposing head coaches better not let their players get comfortable with Coach Prime lol

[@baazbana]

Prime got coaches out here acting like jealous girlfriends 😂

[@triggatrevor1849]

​@@baazbana🤣🤣🤣

[@olliwest7341]

​@@baazbana😂😂😂😂😂 ONG!

[@_jswiss]

Nope if I couldn't talk to Coach Prime, I'm leaving your program ASAP!!

[@Nkosinati]

I definitely get the point. But if you're a coach who cares about his kids, you just can't make that kind of restriction. Right now, Prime is offering the absolute best opportunity for kids to succeed in professional football and live out their dreams. Until you do the work as a coach (i.e. athletic department) to create opportunities that compete with the ones that Prime is offering, the best you can do is take comfort in knowing that CU has limited spots available. Because of what Prime brings to the table as far as HOF experience, NFL coaches and trainers, etc, CU is essentially functioning as an NFL starter team in the minds of kids and their parents.

[@tyreek.6815]

I mean his brand logo is literally a money sign LFMAOOO😭😭😭

[@RandomC219]

Cute throwback story. When Shedeur was maybe 9or 10 years old Deion told him to draw his logo, Shedeur drew the money sign. Deion said, "That's my sign". Shedeur said, "It's mine too," So Shedeur added the "2" to his sign. $2.i think the show was called "Deion's Play Book"

[@tdperrychatham]

I am so glad all the kids across the collegiate sports are able to capitalize off of their talents!!! For decades upon decades, the schools made billions off of said talent.

[@0347kali]

Maybe NIL will encourage players to spend 4 years at their university

[@562rodlbc]

Good point 👏🏿✌🏾👍🏿

[@Mr.YesSuh]

Maybe all thise kids will bless their families from it without going pro

[@562rodlbc]

@@Mr.YesSuh I agree ☝🏿

[@Prototypelife19999]

Why would you stay for a degree and risk injury when nfl is offering tens of millions especially when half of college these days is spreading liberal bs

[@GB81369]

It makes a kid cool with staying. This money is more than some nfl players rookie deal

[@MrLee4love]

$3.8M, this young man is gonna be a ⭐️, just look at how Travis has flourished! Travis will get up to $3.85M, or him & Shedeur will be a smidget under $4M

[@dkmrap1]

This is after the first game of the first season at colorado. It could easily eclipse 8 figures

[@RandomC219]

Both Travis and Shedeur already had NILs from playing at Jackson State. Shedeur has Gatorade, Beats by Dre, Nike, Actively Black, Brady, and Mercedes-Benz already. May have missed a few. He's already loaded. Anything more is more icing on the cake.

[@ShuckingoodRoastedcorn]

They deserve every dime!!! What they make is nothing compared to what these schools make off of them

[@AndreasU-ur5cq]

Yeah but they're going to school for free lol

[@RandomC219]

@@AndreasU-ur5cq Have you seen the workouts they have to attend? Athletes schedules start at 5 am and is loaded throughout the day, then classes and back to more workouts later in the day. They have to be there. They pay with their blood, sweat, and tears. The NILs just distributes some of the millions they generate for the school. It's been a long time coming and it's fair.

[@AndreasU-ur5cq]

@pandab535 OK but they still go to school for free.

[@yakgadgetjt2028]

The school has already recooped their investment. Colorado has never gotten this much attention ever on a national scale.@@AndreasU-ur5cq

[@RandomC219]

@@AndreasU-ur5cq If you still want to call that free then that's your ignorance. It's really labor in exchange for the education.

[@stischer47]

I think it's fantastic. These universities have been making millions off of these athletes. It's about time they start getting paid for their talent.

[@integritymatters7727]

Fact✓

[@localppc242]

But the school itself is not paying them for their talent. They have to do it own their own. The school helps but they are not getting a paycheck from the school or they would then become employees.

[@cameltj908]

I really believe Deion's vision was to coach his son's all the way to the NFL. I'm sure he'd love to coach his son's in the NFL too. But I think that's been his plan all along. He knows his kids have talent and he created a hype train behind them to recruit all the talent around them. You have multiple careers growing together. Prime's career as a coach, his son's career behind the camera who's managing his social media presence, and both his sons in football. I really don't think it goes further than that. I take that back. It's Deion we're talking about. He will coach in the NFL. He'll probably coach his sons, and he plans on winning a super bowl as a coach with his sons.

[@ericparker163]

That'd be a storybook ending for sure but I think Deion's perfect for college ball. Great leader for young men just finding their way into adult life etc I see the same approach having less of an impact at the pro level. He could snatch the college domination torch away from Saban. Whichever way it goes, it'll be fun to watch.

[@localppc242]

I don’t think you guys really know or follow Coach Prime. He has said several times he doesn’t want to coach in the NFL. Hell he said it in two interviews just this week.

[@cameltj908]

@@localppc242 he's not dumb. Why reveal that when none of that comes true if he doesn't win now. Why tell a bunch of kids they are a stepping stone. Why tell your employer the same. His job now is to make his team perform. So why would he sabotage and muddy everything up by talking about the NFL. He's going to be wherever his son is. I'll say it now. His son will be QB for Dallas. And Deion will coach for Dallas.

[@ATLgamingZ6]

@@localppc242Dude if you know prime. U know, if he could ever get both his sins in the same team in the NFL and they offer him a coaching Job. He most definitely taking it. Give him room to change his mind. He has in the past. Nothing wrong with it at all

[@ATLgamingZ6]

@@cameltj908Its not telling them they're a stepping stone. Everyone there goal is to make it to the NFL. He most def not leaving while his kids are there.

[@BlacknGoldnRed]

That Buffs game was the best college football game that I’ve ever seen. Hope they can keep it up all season.

[@tdperrychatham]

Yesss!!! The game will always be in the archives as a CLASSIC!!

[@localppc242]

Damn, I hate that for you if that’s the bar….

[@The-Man-Right-Chea]

😮😮Colorado will now be a legit transfer destination for players looking for a new home. They will now get consideration from more top recruits who wasn't giving them real consideration. Do look for Coach Prime to flip some recruits who are already committed to other Power-5 schools 🏈🏈🏈🏈🏈

[@tfmarketing12]

Good to see these players making some good money off NIL. It's about time. We've seen too many players give their heart and soul to their college teams, and ending up broke with nothing to show for it.

[@PPW-tv1]

I don't see the Problem! Shedeur Put the work in he deserves the Spoils!

[@pnojazz]

Colorado doesn’t even have an Offensive or Defensive line yet! Wait until they do, then things will get real!❤

[@TheBlaxstones]

This Scary 😅 Prime bout to change College Football Recruiting as we know it

[@chickengenius4202]

They are going to win a title

[@terrelle5087]

😂😂😂😂

[@tjones617]

Hell No

[@Tony2Sweet]

I wish I was young and athletic again. NIL

[@NARCO-vb3zi]

Bruh the fear that is generated by being good at your craft.

[@bayboy1967]

Big Shout out to Ed O’Bannon. He paved the way for the NIL Deals.

[@sunnyside9273]

Ed took a lot of bullets for the NCAA to evolve. He was painted as greedy & ungrateful.. Aint that a bitch!

[@SuperiorPresa-mv6xr]

A bro I breed killers check my dogs out @SuperiorPresa

[@Teddy-fm9nt]

Always, I shout him out every chance I get.

[@user-dq4qt4od6g]

That says a lot for the masterpiece of Dion. Marketing, place and brand.

[@CutFromADifferentCloth7]

It'll probably be more than that because after that performance "Yesterday's Price, is not Today's Price" - Fat Joe

[@N3v3rAround]

It's cool when they don't it's a problem when Deion does it. These kids have been making a lot of money for these school I'm glad they getting paid.

[@RandomC219]

Coach Prime's influence throughout college football today would stun a lot of people. He coached youth football for so long that there could be a hundred or more who are now on college teams across the country. Some entity in the main stream media should do a poll. Maybe even past and present college players who came up from his youth league.

[@BrockLanders]

Michael Keaton was keeping those receipts. Love it!

[@edwardbremer6322]

Deon sanders knows how to connect with the young black prospects coming from highschool. His recruiting will rival alabama in 1 years time. He got travis hunter to skip every college offer in america to play for him at Jackson state. Travis hunter was the #1 highschool recruit in the nation. Now Prime has the money and the facilities to back what he says. It going to be fun to watch.

[@df6148]

Reggie Bush, Tim Tebow, Vince Young… these are guys that paved the way for these NIL deals because the only reason the back juke stop and go even exists in madden is because of Reggie! He was so good they made a new thing called IMPACT PLAYER and people could just get in the Zone and when this happened it was like going Super Saiyan in NCAA’s game. They haven’t made another one probably because they haven’t figured out HOW to compensate players from their in game usage and likeness.

[@to4316]

You know college football existed before 2000, right? Guys like Barry Sanders, Archie Griffin, OJ Simpson, Herschel Walker, Bo Jackson, Deion Sanders, Charles Woodson, Michael Irvin, etc etc were ballin out way before them.

[@chickengenius4202]

I wish they would make a new ncaa game without the micro transactions

[@amirehenry5470]

I hate to be one of those guys but don’t forget CAM NEWTON he’d be a millionaire as well

[@tomdemay6147]

the guy that paved the way was Ed O'Bannon and he didn't even play football. He was a basketball player. He started a class action suit to get paid money because they used his image / likeness in the video game.

[@roma5869]

Reggie Bush would have made TONS of money.

[@mdcampbe]

Rich Eisen is one of the few mainstream reporters who has been a reliable source of appreciation and support for black athletes who dare to get out of “their place” in sports, society, etc. Can’t tell you how much at least one “uppity” sports fan has appreciated that over the years. Easy to see why Stewart Scott seemed to respect him so much.

[@petermontoya1796]

I'm all for collegiate athletes making as MUCH money as they can. You never know what's gonna happen in the next 4 years with these kids. Shedeur Sanders DESERVES much more money than this !! Also, Deion Sanders is a WONDERFUL person. Think of Roger Staubach. Try finning a skeleton in Staubach's closet ?? Try finding a bone ?? Try looking for a bone chip ?? You will NEVER find one. That's how good of a human that Roger Staubach is. The same goes for Deion Sanders. Coach Prime is a FANTASIC human being. He never goes out to strip clubs, never drinks or smokes, never uses foul language. Deion's night out is bowling with friends or playing bingo at church. Although Deion is a confident man, he is STILL A GREAT HUMAN !! I put Deion Sanders up in the same altitude as Roger Staubach as a great person. Go ahead !! Try to find a skeleton or bone in ANY one of Coach Prime's closets. Good luck looking.

[@elainegriffin4693]

Good thing you believe, The Buffs about to bring the heat 💯🔥💪🏾🏈🤴🏾🙌🏾

[@Mr.YesSuh]

U got damn right!

[@Mr64chevy]

Prime needs to renegotiate his contract. He’s made CU a lot of money already. He needs his cut of the pie

[@dkmrap1]

After this season , prime will be offered a blank check

[@johnnyswag2802]

It's only been one game lol not 1 year.. and anyways Colorado had to raise the money so they could pay Coach. I'm sure he gets bonuses for PAC12 Championships, Bowl Games, Playoff Games, Championship games.

[@Lisa_Lisa312]

Please know it's in his contract. CU will not fumble the ball like administration at JSU.

[@RandomC219]

@@dreamlife808 You're speaking for Coach Prime now? With all the money pouring in they would be wise to pay him a mega bonus based on his true value at the end of season.

[@TheShepherdfiles]

It’s Deserved. Love it!!!

[@chikinstories]

I was tempted to pickup a Shedeur jersey this weekend. They Sanders or Hunter jerseys weren’t listed. Why wouldn’t there be jerseys for them on the online stores under the NIL gear?

[@1501SMillard]

Get paid young man, get paid!

[@user-mb5nv2cv8y]

Don’t LEAVE ya girl round me!!!!! Prime da USHER of College Football 🦬🦬🦬🦬🦬💪

[@fatimaamerson3232]

SHEDEUR $²LEGENDARY 🔥🔥🔥

[@3deaster]

Good for that kid

[@larrymormon6525]

Rich spitting straight facts

[@artartwell1992]

Great media 👏 👌....

[@elvyndavidson991]

That was his former player from Jackson State.

[@TongTong-rh3br]

I can just imagine Deon's pitch to parents ; "If you trust us with your son's career Ma'am/Sir, we will make sure we help you raise a decent, responsible achiever who will start getting paid from this stage of his career. Did I already say we're gonna teach him how to be a responsible human being? Yeah.. so you don't have to worry about all that money getting to his head. When he eventually gets a shot at the NFL he's going to be mentally, emotionally and physically prepared to just fit in and have a great career."

[@Dana-xz5nb]

The TCU player he was talking to is a Senior at TCU, so Coach wasn't doing any undercover recruiting. Funny thing is, Prime coached him in youth football and the player was speaking and shooting respect. New people following Prime and assuming are too funny!

[@live1sports]

Greatest quotes Deion - "He got the heisman chillin at the crib"

[@captaineveryman6589]

Colorado has taken center stage, and stolen every other college teams thunder. Kind of like France is everybody's second "homeland", Colorado is going to be a lot of folks second fandom.

[@Emmanuel-ne3oi]

Nobody fucks with France 😂

[@d.creports5492]

France really😂😂😂 clearly you don't follow geopolitics

[@LL-dj3uj]

I’m paying attention and I don’t watch college football.

[@captaineveryman6589]

@@d.creports5492 it's an old saying, not a contemporary concept.

[@larryclemons7304]

But how much did Colorado the University and the state make after the Win?

[@GeorgiaBuff]

The kids love Prime 😂

[@mr.wilson3657]

I have a Colorado jersey #2 and I'm in Oklahoma

[@uprightfossil6673]

You mean you have a target with a number 2 on it. Have fun! Enjoy! Get it signed soon or you will have to wait years for that line to die down. 😂

[@kendallrhodes]

Thats awesome. Game is next Saturday and I have two tixs. Go Buffs!

[@dre7147]

Ayy cool 🔥🔥 I'm getting one also.

[@leezy714]

Well Earned 💪🏾

[@seanrojas]

pocket watching college kids is CRAZY

[@mahlonthomas1775]

Couch Prim no no no talk to my players 😂😂😂😂😂

[@tambrajo]

Nick Saban Kicking the air right Now 😂😂😂

[@buckmagnum300]

Why?? A team can only field so many players and every good team will have players not getting enough or no playing time and hit the portal🤷‍♂️ ITS just a carousel that will keep spinning . Colorado will just replace Clemson at the Top and keep it moving

[@tjones617]

Colorado is not ready for Alabama

[@robo9883]

I love their players are finally able to make money. They risk their bodies every year so others can make millions and billions of dollars? That never made sense! Good for the players for finally receiving what they are due.

[@Politic-gp1xo]

POCKET COUNTING ANOTHER MAN POCKETS SHOULD BE FELONY🤣🤣🤣

[@HungTick]

He's better than Dax from the start 🤷

[@luerodgers1795]

🙏🏾 👀 WAS SAYING THE SAME THING 💪🏾💯

[@breslibrary]

How could one man shake up the college football world?

[@royh165]

The entire NCAA knew the storm was coming. Saban tried to discredit him, and had to ear his words!! Also kept him in the 🦆 commercials!! Lololol

[@rs-vl2im]

BOUT time these college kids start making money. NCAA been cashing in on them for 100 years.

[@jamesgordon1633]

It's not Dion its coach coach Dion or coach Prime why don't you guys want to respect the man😮

[@user-dq4qt4od6g]

All in for Dion win or lose.

[@whitburns4874]

Great coverage, keep iT coming 🚀 🦬

[@aznnp77]

They shoulda said Shadeur is making almost as much money as Jonathan Taylor is this season, and that's not just base salary. Taylor is making 4.3M in total. Shadeur is making 3.8M.

[@josephpotter7776]

I don't buy any of the NIL numbers

[@markbay6775]

I love it

[@Coatomc]

😂😂 if there is one coach, you are not allowed to talk to after the game. It’s Coach Prime

[@Vpzoe]

When I 1st heard of Coach Prime's move, I KNEW this day would come. Congrats for you and yours Coach. Still eternally sad though. The "Prime/Black Mamba Excellence Hour" will never happen.

[@sixside7743]

Show me da 💰 baby ‼️‼️💯💯😂😂🗣

[@ronaldshiffman9171]

I'm pleased Eisen is talking about the NIL issue - finally. It is obvious to me that college football athletes are earning boatloads of money and few people are talking about it or even know about it. I'm fine with that. The benefit goes to the Black athlete, primarily, who deserves it. This issue goes far beyond Deion Sanders and Colorado. Sanders really has nothing to do with NIL or the transfer portal. It is simply that college football has changed its identity. College football is now min or leagues for the NFL.

[@mauricetucker5996]

The NCFL = The National College Football League per Kevin Blackistone....

[@thegoat9270]

They pocket watching 😂

[@AndreasU-ur5cq]

Only time will tell how much NIL money will take away the hunger. It doesn't have to be 100 million to change one's aspects. All it takes is 2 million NIL money and change one's attitudes.

[@dred2040]

Was funny people wouldn't even talkin about Colorado now everybody talkin about Colorado and Deon people is funny

[@jmill4062]

😆😆😆 I was thinking the same thing!! No talking to Coach Sanders buddy!! 😆😆😆😆😆

[@thomasrogers9146]

WITH DEION THESE KIDS ARE GOING TO BE FINACIALLY SET. MONEY IS GREAT MOTIVATOR.

[@nowestflyzone7082]

2:38 🤣🤣🤣🤣

[@mefadon459]

Why they keep forgetting that Shilo sanders led the team with tackles with 10

[@FeR-kt1jt]

Cuz he missed some open field tackles that led to TDs?

[@OTL.podcasthost]

Shedeur deserves every penny.

[@commonsense7886]

Shaduer gonna be making $75M a year in NFL. Eventually a billionaire. All good and hard working people. Good for them.

[@royh165]

Love it!! ❤❤❤❤. “”PRIMETIME”

[@restlessmind5770]

Paterno and Bear Bryant had their doors knocked over with applications to play for them.. wasn't that long sgo.

[@dacrib5350]

They need to give Reggie Bush his Heisman back man

[@singualovesong]

Ever player is not safe , he ain't hard to find.

[@ipmanphil5017]

He’s correct

[@joemenrollins]

Prime saving Nike now. I hear Budlight on Line 1 Coach.😂😂

[@elfil76]

Imagine college players making more than mid to lower tier professionals.

[@sdn4134]

I’m glad these kids making money. The coaches and universities have been making money of the back these kids for years.

[@GridMassTAC]

💪🏿💪🏿💪🏿💪🏿✅️