Your brain HATES these websites

[@timmydotlife]

I can not remember the time I received so much value in a design video. I have been in design for two decades. This brought a lot of pieces together for me. Thank you

[@bryantony9836]

I am a frontend web developer for +3 years now, And this video was refreshing and informative.

[@Ironication]

I'm not a designer but a frontend dev. Whenever I see you do a new video I am always dumbfounded how much I learn from it. Thank you for making these!

[@MalewiczHype]

I appreciate that!

[@seo5856]

Same here

[@soulwarrior]

It's very similar for me. We do a bit of backend coding as well, but design is what we're lacking the most. Often we have a feeling for what makes a good design, but @malewicz often breaks it down in such an understandable manner, it's hard not to walk away feeling like you learned a ton. 🙂

[@lemoniahoffmann8401]

Ja, weil Du behämmert bist

[@lemoniahoffmann8401]

WAhrscheinlich hat der Tyo sich selbst ein Kommentar geschrieben....dachte wenn er englisch schreibt, dann fällt das weniger auf...

[@vince3282]

Wtf man I’ve never seen such an in-depth explanation for what makes a *good* landing page. This is crazy value. Thank you!!

[@MalewiczHype]

That's just the tip of the iceberg, more in my newsletter as I'm doing live A-B testing on all our sites and will be sharing results

[@alexhartan]

SO much gold in just 11 minutes. Thank you for publishing these!

[@kylebrownbridge]

Hey @alexhartan. Small world to find you in the world of KZbin. :) Hope you are good.

[@al75an]

The clicking sound effects are too much and kinda annoying, can you reduce the volume in the next videos 🙈 love your content thank you 🙏🏻🙏🏻🙏🏻

[@MalewiczHype]

Noted, I wanted to test something with it - will make it a bit quieter next time

[@Moe_Salah]

Yes it's over used every where in every video on the internet

[@RezaOpdebeeck]

OMG yes I had to stop watching...

[@sarim88]

It wasn’t annoying until I read this comment 😂

[@catalintopala7325]

I didn't even notice 😂

[@suzanneshea520]

I think learning typeframing was the most valuable part of those web design courses. I still go back to that when I am starting a web design project.

[@MalewiczHype]

Yeah I think it helps to set the intention properly for the website, otherwise our artistic side can get crazy with gradients without thinking about the purpose. I had this happen to me too :)

[@andreasnitzsche9395]

What kind of Course? @suzanneshea520

[@andreasnitzsche9395]

@suzanneshea520 What kind of courses?

[@kcd1757]

Great video! Would like to see more mobile designs. For some reason everyone in KZbin focuses on desktop landing pages but 90% of our traffic is now mobile. It's much harder to do these designs with little space

[@jordankromwell]

I don’t know if it’s me who’s opened my eyes, matured, or if you’ve made some strategic shift, but what you’re doing is incredible. You’re cutting through the noise with pure signal, and I’m a fan. Thank you.

[@zhanezar]

amazing break down, please do more of these , i love the typeframing name, i always start with type as a website with just text can be understood , while a website with just images can be dificult to understand

[@kllebollmannen3007]

I enjoy your approach for the main reason: Keeping it clear, rooted in data and according to cro main concepts of motivation and friction. Well done keep it up :)

[@MalewiczHype]

I'm working on providing more actual data in the future but for now it's a secret ;)

[@ShukrDesign]

The part with the big complex image blew my mind, never seen it like that - Your reworked Header looked so much better than the big Image Hero!

[@MalewiczHype]

It was just a 5 minute rework, more to show a path / direction (and to test it further)

[@ShukrDesign]

@MalewiczHype it blew my mind

[@MalewiczHype]

Happy to hear! :)

[@adam_moucka]

For me it was that mobile gaze breakpoint. That was a nice touch!

[@ShukrDesign]

@@adam_moucka the whole video was a banger!

[@0xahmad542]

Finally someone big in this market spoke about this

[@dilankamadushan9736]

Learned so much from a single video. It's a must watch for every web designer! Thank you for creating such amazing content. Choosing you as my mentor was one of the best decisions in my design career.

[@Sushilkumar92]

Genius Stuff! In my entire design career of 10+ years, I have never come across such insightful video regarding the psychology of design communicated in just 10 min video. 🔥🔥

[@adityaazmihail94]

I like how you explain this, especially when combined with videos that are very well-made and focused. Without excessive music, the points you deliver are clear and provide valuable insights for me. The phenomenon nowadays is that many designers only focus on visuals without paying much attention to the copy or even the purpose of creating the landing page. Thanks 🔥

[@davidkonevky7372]

I really do love when people show their apps in the front page but mainly because I visit a lot of front end based design websites and im always blown away when I see how much people can get away with pure css instead of just making an image. A site that impresses me for similar reasons is the stripe site, that site is a design marvel, just eye candy all around, and they use little to no images

[@danieldopiriak2633]

I've been developing websites for years, but I've never thought about this stuff. Very valuable information. Thanks.

[@MuhammadSuleman-u4l]

Thanks, finally someone producing real website design content i stead of glowing trends. Keep producing such contenr

[@MalewiczHype]

This is also a trend, not a real website but it’s stuff that in various ways actually contribute - even if by a little

[@temmmio]

Thanks man. There's tons of content about visual effects design right now, but most designers forget about the purpose of the site and how it should work, or don't think about it at all.

[@Tanmingbye]

Great stuff as usual Michal, thanks for making this video ❤! Super grateful that such an experienced designer like yourself is willing to share these kinds of knowledge for free, something not even the seniors at my previous company was willing to do 😂

[@MalewiczHype]

Bad seniors then. We should be showing the path to the new generation. I’ll be sharing more in my method newsletter soon.

[@mayurdotca]

This is the best landing page video I have seen

[@HaikuTutorials]

This was incredible! Thank you so much for this video, mate.

[@YesImaDesigner]

6:10 Great video as always. My only criticism is that the lady holding the phone is clearly generated. I know it makes sense to do that for a tutorial, but it would have been good to scrutinize the image a bit more before ending up using it. The main issue is the way she is holding the phone, I don't think anyone puts the corner of the phone to their ear. The earring and the fingernails are also big giveaways. I wouldn't have mentioned this but since you make a point about not using bad generated images in hero sections I thought I bring this to your attention.

[@MalewiczHype]

Yes, she is. But my point was to show it quickly as an example of a person looking in the right direction vs "ai generated images" of blobs or random backgrounds. So fair point for a real project it's best to fix up all the mess-ups AI makes. However as "not perfect" as it is, it still does work better than the counter examples :)

[@YesImaDesigner]

@ definitely works much better, it is a really great image. I normally fix issues with Magnific when I manage to generate a good image that I want to use in a comp. Just to clarify the tutorial is top-notch, you are great at visualising your talking points. 👏👏👏

[@SkArifHossain]

Always awesome to see you put hours of effort into making content like this! Kudos to you and have an awesome day :)

[@lucaszapico926]

Great content! You address challenges in such a clear and analytical way!

[@MalewiczHype]

That's what I try to do! :)

[@MattKelley]

Man you're good! This was great! Definitely hit that sub because I want to keep learning. Making used car websites I struggle with the Hero and convincing car dealers it shouldn't be just random stock sportscars when they sell $10k vehicles. But that's the norm in the business so they "want what everyone else has"

[@maxb4732]

What is the hero ?

[@alexjagi3448]

What an exceptionally good video. Like a mini masterclass in Above-the-Fold optimization.

[@MalewiczHype]

That's the idea

[@muhammadbacar6051]

You videos are truly helpful for creating Highly converting websites. Never had this type of insight before. Would like you to make a video of a complete landing page structure.

[@camilocbarrera]

Even your thumbnail perfectly applies the Eye Gaze Principle, amazing!

[@MalewiczHype]

With thumbnails there's a couple other principles to take into account.

[@santiagobydesign]

Amazing editing! Those visual cues and notes on the screen are super useful... And after creating a few websites myself, I also agree with your design principles here💯

[@forgodani]

What a professional video! Love it, keep up the great work!

[@adhamhmad91]

You know what?! I think I Have something to tell my clients about when I am going to design their website. Thank you, Mija!

[@JB-ri9ie]

Mike you nailed it man!

[@DrewAndersen]

Haha dude I’m always responding about your X rants about this BS and hoped you’d YT it 😂. Good shit.

[@leolr111]

Finally a useful video, the best 11 minutes invested of my day!. thanks for share your knowledge :D

[@natalie-taylor]

Whooo ~ I know I've said this 1,000x - if only I had a teacher at your level at the beginning of my career. Still learning over here. Ppl should feel lucky to have these success points. So well done 🙌

[@MalewiczHype]

Thank you! We're trying to back it up by data and the newsletter will be all about making sure testing results in the right outcomes so definitely more insights to unlock :)

[@jamesmou9180]

These are design gems! Thanks for this Malewicz

[@bobinorlando]

Brilliant! Intelligent! Grounded in the key knowledge that a skilled web designer and UI designer must have.

[@denorosu]

CTA color matching is absolute genius!

[@Milia_works]

This was so easy to understand. Thank you for sharing❤️.

[@MalewiczHype]

Which part do you want me to focus on next? Any favorite techniques here?

[@abdoo3301]

Thank you for commenting

[@bronxcartel6193]

Thank you for being real, instructive and clear! 🙏

[@shubhsharma19]

Love this video man!

[@MalewiczHype]

Appreciate it!

[@jdstarek]

I’m noticing a trend in SaaS where more and more companies are using videos (usually customer testimonials) in the hero section, usually on the right side, where the your “emotional connection” main image would go.

[@carlibg]

Bro.. That's brilliant, thanks for sharing that beautiful piece of content.

[@guilhermevoze9434]

That’s a very good video! Helped a lot, many thanks.

[@grantwlms]

I’ve actually done a hybrid between the traditional software website look and a VSL. Instead of just some photo from the software I actually have a video walking through a demo of it as well as some sales language in there.

[@LaithWallace]

Great video. Really love how you edited this 🎉🎉

[@hamza201183]

Just found this channel now. WOW. Thank you very much!

[@MalewiczHype]

Welcome!

[@DanielKwan-b7g]

Thank you for breaking down the science of hero’s. I was strugglin!

[@noypihowto]

Happy that this video show on my feed

[@ZenonFrankster]

Kolejny rewelacyjny filmik. Samo mięso. Do kwadratu, o ile nie szcześcianu!! Dziękuję za inspiracje, chyba czas zapisać się konsultację :)

[@MalewiczHype]

Bardzo mi miło, obecnie jedyne konsultacje to async w nadchodzacym newsletterze (link w opisie) ;)

[@ZenonFrankster]

@@MalewiczHype Wideo: Akcja. Reakcja. Od minuty tekst mojego Hero Section układa się w lejek zakończony przyciskiem! Mała rzecz, a cieszy. Pięknie dziękuję :)

[@MalewiczHype]

Super! :)

[@LeanneDigitalDesign]

The Client/Customer is the Hero, our product or service is their Sidekick for them to reach their goals.

[@jevgenisuija]

"I will repeat!" - it eas funny 😂😂 Useful video by the way! 👍

[@craiginzana]

I’ve been designing landing pages for startups and small businesses for over a decade and this is so spot on. Always good to have a reminder of these fundamentals! Any ideas on photorealistic people vs illustrations?

[@MalewiczHype]

We will be A/B testing the same website with a photo vs illustration (of the same person) in the header. Results around February in my newsletter.

[@mubashir7343]

Great video. Next video could be implementing the required website vs complex fancy website and sharing their results

[@ZekinDesignTM]

Thank you for putting the video in French, I think you saw it, it exploded in a very short time trying to reach more community ;)

[@josemanuelfarfan]

Thanks for the Spanish caption!

[@bankoledada]

excellent stuff - subcribed

[@dougscott188]

Great video. Well done.

[@jeros2911]

Great video Michal, thank you for sharing!

[@MalewiczHype]

Which part was the most interesting to you? I want to know what people find useful to focus future video more.

[@jeros2911]

@@MalewiczHype I find the comparison between what works and what doesn't to be the most interesting and helpful part of your videos. Using examples of real-life projects to demonstrate your points is extremely helpful and gives a lot of context to what you are trying to explain. I've been following you for years and absolutely love your work, keep it up! 🙌🙌❤❤

[@MalewiczHype]

Happy to hear that! 2025 will be all about conversion and testing

[@KristopherrLove]

This was too good!

[@PrajwalNegii]

I loved this video especially the copy in CTA which i need to learn thank you ❤

[@Pballer03]

Awesome video, would love to see you do one for mobile as well since 90%+ of paid social traffic is on mobile

[@manolomaru]

Suuuper video like always bro! ...And thank you sooooo muuuch for the spanish audio ✨👌💪😎🤗😎👍✨

[@MalewiczHype]

That part is automatic, youtube auto translates audio now ;) Heard it’s nit that great yet but it is good for acccessibility

[@RudolfJvVuuren]

Hey just want to point out I think you made a typo in the label of the buttons shown at 3:38. Instead of "Buy it now >" it reads: "But it now >". Great video btw!

[@aghileslounis]

Incredibly skilled!

[@remind-me]

Outstanding content, man. Cheers

[@MalewiczHype]

Much appreciated!

[@nickchild5790]

This is so good… can you do some stuff on how to use there principles on mobile ?

[@yacineyacine2178]

Love the content. Subscribed.

[@MalewiczHype]

Welcome aboard!

[@reaganjagi]

I've been in a lot of design communities and most of the design I create are conversion-based (as in their purpose is to make sales/subscribers/etc..) but when I post my work, "today"s designers" are always like: "Add 3d animations." I don't think they understand the purpose of landers it to either make a sales or get subs

[@TheStypeQ]

Nauczyłem się więcej niż z płatnych kursów 🫡 Dziękuję

[@MalewiczHype]

W newsletterze planuję wrzucac jeszcze wiecej :)

[@-keith4857]

Well said. I have to say, it is difficult to get out of the mindset to replace the product image with a human. I agree with the design principal to lead the users gaze to the CTA. When I'm pitching to potential clients, I like to backup my statements with references. Can you tell me where you got your statistics for this number? "99% of businesses resonate with people in the hero section."

[@MalewiczHype]

That's based on our personal experience in testing. We created over 500 projects for clients since 1998 and many (over half) were later tested. Almost universally headers with people performed better.

[@-keith4857]

@MalewiczHype Works for me! Thanks.

[@creativemindloveworks]

Great Value, thx! Are there no copyright issues if you show all this brands in this context?

[@MalewiczHype]

No

[@asong9695]

This is so useful, thank you!!

[@EddyVinckTech]

I am redesigning my SaaS website soon. The timing of this video couldn't be more perfect. Guess who was planning to use an app screenshot in the hero section? 🙈

[@MalewiczHype]

There are some cases where it does make sense, but yeah for most people it doesn't - they don't "know' your app, they don't want to decipher a huge image full of panels and cards - they want to quickly know how it solves their problem :-)

[@EddyVinckTech]

@@MalewiczHype Yes you explained it well! Thanks a lot. I'm not a designer but this helps.

[@plixplop]

Great stuff, I'm applying your recommendations to a new site I'm building right now!

[@MalewiczHype]

Great! Make sure to test and tweak it constantly!

[@shinobi_coder88]

Thanks for sharing all these inspirations, Malewicz. This is a very great example to help potential SaaS startups to follow as your examples are making legit senses! What do you think other niches beside SaaS like Real-estate and Hotel can do the same thing to really boost the conversions?

[@lilanebula1677]

Thank you for sharing your knowledge with us. I would love to dive deeper in Typeframing method. Take good care of you.

[@MalewiczHype]

The biggest take on Typeframing at the moment is in my Landing Page course, but I do share bits and pieces on KZbin too.

[@callu6528]

@@MalewiczHypeWhere can we find this course?

[@MalewiczHype]

Link to our platform is in the description and the course is in books & courses there

[@manharsharma1760]

no way!! wow.... very informative

[@the_real_greywolf]

Woah, this is great info! 😮

[@nice21nice]

Insightful, thank you! 🙌🏻

[@TheCatmandu13]

Request: more content for people who sell physical products. Most all YT vids out there is for service based, not much for physical. Love your content overall though!! ❤

[@rishabhkatiyar3027]

Which heat map software are you using? Loved the video ❤

[@MalewiczHype]

Eyetato for predictive + a lot of the examples are based on past tests using the actual eyetracking glasses ;)

[@coachpeterwilliam]

Can you make an analysis for e-commerce websites, particularly e-commerce selling products with focus on a single product?

[@MalewiczHype]

We will be doing a breakdown / case study of a huge e-commerce / marketplace we are redesigning for a client. Should be coming in February

[@DenizOmer]

This was an awesome video! Redoing my entire landing page now :D What's the font used in the example hero?

[@TheGamemasterEU]

We need more from you about landing pages!!!

[@JustinKarsten]

Squareblack and malewiczmethod must be on some other secret ninja design

[@MalewiczHype]

Yes, I will actually explain that in a newsletter :)

[@naveendsouza8162]

Fantastic explanation! Do do also edit them?

[@MalewiczHype]

Do I edit explanations? Not sure I understand

[@ilyassarigoz2872]

On 10:55 you have a SaaS app interface on hero section, why?

[@MalewiczHype]

There are cases in which it does make sense so we show those cases too and explain them.

[@ilyassarigoz2872]

@@MalewiczHype In this video you were talking about why SaaS interface won't work for better conversion, will we ever recieve a video on cases where Saas Interfaces will help the conversion?

[@ManUxui]

El h1 en el hero no deberia tener palabras claves para el posicionamiento SEO?

[@mominulislamkawsar3962]

What does a portfolio website should look like?

[@MalewiczHype]

Focus on projects

[@MikeRodriguez-go9bz]

Can't even say what is the most important here because it's all important. Like an engine with its individual parts, everything works together for a singular goal. Users have short attention spans. Don't make them figure things out. The Gaze Principle, which uses a variety of tricks, offloads user thinking by guiding them to where they need essentially eholding their hand. People want to immediately know: What good are you for me?

[@MalewiczHype]

Yes, that's the idea, but every one of these tweaks does make some difference. And then there's more in A/B testing of course :)

[@MikeRodriguez-go9bz]

@@MalewiczHype Indeed on both!

[@adam_moucka]

Sadly people these days don’t put any effort and want just a good looking UI

[@adebimpeomolaso]

Spot on as always

[@alexhartan]

Are there exeptions to the "Avoid product screenshots in the hero section" rule? If the UVP is strongly related with the product screen. Fictitious example: "Our app is what gmail always wanted to be. A clean UI, 5 buttons, only what you need. Re-gain control of your inbox now!"

[@MalewiczHype]

yes, there are exceptions:)

[@weegeeweeg]

Html worked thanks. Not into the corporate culture of hiring 10 web designers who all happen to use Squarespace templates and React.

[@OlivierFontana]

Why the picture on the right? This goes everything I've learned about slide design and I don't see how a web page would be different from a slide? The eyes move the same way in both cases.

[@fadwaaljaoui]

i love psychology mic with tech haha

[@SamuelKarani]

I burst out laughing when the picture of the goths suddenly appeared in the taxes website

[@AkinaMori24]

I'm a full-stack. I love this

[@MalewiczHype]

Yo!

[@MortyCJ]

What’s your thoughts on designers who know (at least the basics of) coding? As a web dev (particularly front end in my last few roles), I’ve noticed that the best designers I’ve worked with are those who understand the capabilities and limitations of web technologies/browsers! I don’t think a designer needs to also be a coder, but cross-knowledge (and this goes for devs knowing design techniques!) is so so helpful!!

[@MalewiczHype]

Knowing code is good, especially with communicating with devs. I started when coding was a part of design so I can now code my own stuff when I need it too.