Your Watch is Worth Less than You Think. Watch Prices are Falling... is that a Bad Thing?

Your Watch is Worth Less than You Think. Watch Prices are Falling... is that a Bad Thing?
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Tissot Seastar 1000 blue/black dial Powermatic 80 - amzn.to/30hHnzx
Hamilton Khaki - amzn.to/2QpxyLr
Seiko Blumo SBDC033 - amzn.to/30iZB3G
Casio World Timer - amzn.to/30sxajj
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Special edition Seiko Turtle Save the Ocean - amzn.to/2OpBgST
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Tissot PRX in Black - amzn.to/3dAMEH0
Tissot Seastar 1000 - amzn.to/30hHnzx
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Hamilton Khaki amzn.to/2QpxyLr
Casio World timer amzn.to/30sxajj
Casio G-Shock DW9052-2 - amzn.to/2LEJB30
SEIKO SBDC061 - amzn.to/3z8GfuC
Seiko SNZH57 - amzn.to/353aZ2w
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[@zimtage1744]

The prices are going back to normal. People are no longer willing to spend double retail.

[@WatchChris]

Some were paying way more than double 🤯

[@christopherbarrett8163]

😊​@@WatchChris

[@zman8340]

Fine with me

[@kellypaws]

if you pay twice retail for something; you’re an idiot.

[@MegaThucydides]

Collecting for collecting's sake is pointless. I enjoy WEARING watches

[@WatchChris]

Agree 💯👍

[@claudtalkz2194]

“My” AD typically ignores my emails, or is dismissive… thought I’d reach out NOW 😂 big difference!! Funny social experiment 🎉

[@WatchChris]

Hahah figures!

[@thegorn]

The brands aren’t suffering on the secondary market - the flippers are 😂

[@ahha6304]

If it makes me be able to buy a watch that should be at 300 Dollars at 100 Bucks then it's a good thing haha

[@Ascendsean35]

Imagine the stress the people who deal with the difference between 30k and 15-20k deal with lol

[@WatchChris]

Exactly!

[@WatchChris]

Hahah yes!

[@daleyfamily2179]

@@Ascendsean35 caveat emptor.

[@Ascendsean35]

@@daleyfamily2179 I learned a new phrase. THank you lol

[@trogpo]

Yes, Chris, this guy from "watch trading academy" got a face that screams "Don't believe a word I say".

[@WatchChris]

Lol 😂

[@johnnguyen385]

I’m looking down at my watch that’s probably worth less than what I paid for, but I am smiling because of the beautiful (and official) jubilee bracelet.

[@LagerPetrol409]

Yep ditto! I've never purchased a watch as a future investment I own quite a few and have promised them to various friends and family who like them after my demise😊

[@WatchChris]

Haha I have 3 kids and I hope they like watches!!

[@megasoid]

Love the design from Ming, thanks Chris. And yes the watch market is imploding due to the undertow from the greater economy slowly tanking. The problem has less to do with the watch market as it does the greater economic infrastructure around watches.

[@WatchChris]

Very true! Thank you for the comment

[@WestCoastAce27]

Exactly. Just like EVs - yeah, sales are terrible because people are getting hammered by inflation and worry their co will start laying off. The only reason many of us still aren’t getting ‘the call’ from Rolex is because there are still a LOT of wealthy people who can pay $6-12k for a new watch.

[@orangehand7929]

I remember in 2021, Philips even auctioned off one of those MING divers. Lunacy. Prices coming back down to reality is great for real collectors and will make for a stronger hobby and market in the future.

[@WatchChris]

What!!!?! I didn't know that 🤯 thanks for the info

[@jibranm5310]

@@WatchChrisPhillips has it for 12.5K USD if my memory serves me well.

[@canadianwatchmonkey3992]

I’m with you Chris, I love watch collecting and the fact that prices are dropping is a good thing 😊 more buying opportunities 😊

[@WatchChris]

Exactly! Inflated prices takes some of the fun out of this hobby..

[@chrisatkinson5495]

I agree with you 💯 and have been witnessing the watch prices drop especially in the used market as well as new with tags on watches which I have purchased many of them at incredibly low prices

[@WatchChris]

Thanks!! 🙏

[@drnick40]

Overpriced watches prices are back to normal. Good, substantial brands like IWC, Omega, Breitling, etc. are not experiencing notable depreciation. Cheaply made hyped ones like the Ming will tank. I think it makes sense. Pieces of substance will always keep their value.

[@michaelriera6277]

Very true.

[@koolpep]

Not so sure if Ming is cheaply made, the ones I handled were very well made. As for IWC being stable, I just bought a like new 2023 Mark XX on the bracelet in a full set 35% under retail. Which is what I would call “normal” for a pre-owned watch. Walking out of the boutique is at least 15% - 20% drop, wearing it, another 15% - the way it is for non-waitlist models. Breitling watches totally tank pre-owned (compared to list price) unless you buy smart with a substantial discount.

[@xx1j]

This is the first time I've watched your video, and I have to say this is one of the realest things I've watched that's watch related. So I subscribed 😊

[@prwoland3750]

Very interesting and nice to meet you Chris, first time ever I see your channel and I subscribed immediately. Lower prices are good news for us collectors. Maybe I’ll finally get my hands on one of these Oysterquartz I love… By the way some segments of the market are very steady - but it’s the ones that were never overpriced. I’m reshuffling my Seiko collection (selling a dozen) and I am the first surprised to see so much interest for discontinued icons and at very robust prices (vintage Pogue, Alpinists, even some quartz refs). Watches I bought for $500 5 years ago go for 1 to 2k in days on chrono24. Just don’t tell Watch Academy :). Thanks again and see u soon I hope

[@WatchChris]

Hahahah lol yes!!! Thank you!

[@koolpep]

You are spot on. The listed prices on chrono and eBay are an illusion. Try selling a watch and see for how much it eventually goes for, the prices are lower. My rule of thumb is to take the lowest listing price on chrono and take off another 15-20% to get to something realistic. Sad but true.

[@user-rm2lz1pq4e]

Love your views and I concur. Good for us watch collectors. Keep up the great work! Cheers!

[@WatchChris]

Thank you so much! Appreciate it!

[@brandondraper1168]

Very informative. Could you do a video on buying/selling on Moda?

[@BenMwatches]

I agree with you Makes the pieces that may have been unobtainable during the hype - placing some back in reach for people who enjoy the hobby to own. Definitely not. Bad thing

[@MM-xm7fr]

Great video and truly said Chris… market is calm down and I think that will continue… generally is good for stabilization of the market… maybe in the future AP AD will stop to ask you to write a motivation letter why you want to buy a watch of AP :)

[@user-bf1wg7jo9v]

I’m a lifelong enthusiast. Falling prices means I get to buy the watches I want. I’m happy.

[@matports_live]

The problem thats happening - the major brands are getting rid of the "mom & pop" ADs and going "Boutique Only". Omega have started. Rolex have acquired Bucherer. No discounts. Most LVMH & Richemont brands now, no discounts. The Grand Seiko Boutique and all GS ADs in my city now refuse to discount. Normal pricing for most brands (including most of the Rolex catalogue) is 15-20% below MSRP.

[@jibranm5310]

Tissot and Omega still do discounts. Even Blanpain was considering adding some goodies with purchase.

[@michaelriera6277]

Chris laughs every time he saids Watch Trading Academy! Love it!

[@xiaoyang4571]

Good video. I only care about watch value in so much as it makes it easier to trade watches I’m bored of for watches that I want. Since everything has dropped, I’m not noticing much difference.

[@morgan97475]

I'm happy if the H. Moser Streamliner comes down enough for me to afford.

[@smokeybear69]

I’m delighted the market is imploding, intend to sell none of my pieces, will keep my eye out for a nice 2006 Coke.

[@kleitosaliagas5668]

Can you explain why yoi should take 25% off thr chrono prices? I know chrono takes 6 %. Is the rest the expected discount the seller would give?

[@adk7962]

Thank God I’m too poor to worry about any of this. Wait, I guess that’s not entirely a good thing 😆. Oh well, let’s see if the Tsuyosa small seconds hand has dropped some more in price… thanks for the informative video!

[@WatchChris]

😂😂 thank you 🙏

[@mahtabs7365]

It’s a good time for enthusiasts and collectors. There are deals to be had again. The resellers that are true enthusiasts are probably doing fine. But the resellers that were hype and lifestyle based are really sweating right now.

[@TemplarLove]

Here in Singapore, some of the popular Rolex models prices are just 1-3k above retail. I’m been tracking since early 2022 and its in free falling

[@packhoward5315]

The prices of watches are becoming more realistic, which makes high-quality timepieces more accessible and reduces speculation. Collecting watches should be motivated by passion rather than financial gain.

[@WatchChris]

Agree 1000% 🥂

[@seanlingham5254]

I think all of you are looking at grey market prices being double retail. 1. Prices for popular models are above retail in the grey market 116500ln is going for 35k USD still. 126500ln (less popular new reference) is going for 30k USD still. 2. Retail prices continue to climb (slowly trickling up across price hikes twice a year) 3. Rest of the other brands have not gone down in retail price 4. Discounts are not going to happen like before for the popular brands Prices for what people want are staying high. Prices for what people dont really want are coming down in both new and grey. They are also getting harder to move in the grey. Less people buying / trading.

[@koolpep]

All swatch group brands are happily discounting in some countries already. Recently bought a Tissot PRX for a staggering 35% sale from a retailer that is owned by the swatch group. Once the watches age on the shelves and won’t move, discounts will happen again unless brands have a buy back program for the retailers or only run their own boutiques. Omega happily gives you 15% (unless very in demand watch) where I live, even Rolex gives you discount on some precious metal watches.

[@seanlingham5254]

@@koolpep But a PRX isn't on most collector's hit lists. My points above come into focus again.

[@koolpep]

Agree with most of your points, we are back to normal. Rolex hiking retail once or twice a year slowly dragging up pre-owned prices, so in the long term your watch can be sold for what you paid for, even after a short term dip. However, this will only work if there is still some demand for that model.

[@koolpep]

@@seanlingham5254 Got offered a Fifty Fathoms for 25% off during a sales event recently. I remember buying mine in 2019 for 35% off from an AD 😱 blue ceramic version of the Bathyscaphe.

[@2minutes-turkish]

Is that t-shirt available in the shop?

[@nukadog1969]

Speculators on conspicuous consumption deserve to be holding the bag when tastes change. In my much more modest price range still finds the Helm brand on waitlists, though even those appear to have dwindled somewhat. If I'm not careful, I'll have a Helm collection by October, all purchased new, in less than a year.

[@WatchChris]

I agree the hype wasn't only around luxury watches. It affected micro brand watches as well... Helm is a good example. Some of them were selling for almost double the retail on eBay. I think some still are...

[@WestCoastAce27]

Love my Helm Komodo w the white dial - ultimate summer fun watch. Smile every time I put it on.

[@nukadog1969]

@@WestCoastAce27 I would've agreed until I saw the San Martin SN0118...in the near gulf oil livery...

[@j1d7s]

I did not notice a massive movement in prices, but this may have to do with the fact that my watches usually cost under 1000$ apart from the Aquaterra and I am not in a position to buy a watch which is ridiculously overpriced, which most of the watches starting from Rolex up are. So I see this as more of a healthy price correction.If I were to throw some more money at a watch, I would definitely go with one of Christopher Ward, Oris or Zelos, where I always had the impression that I got a good bang for my money.

[@robocopvn]

stop watching youtube or tiktok showing watch buying and trading at 30% profit easily! LOLZ! really? you guys really think making money that easy ?!?!

[@MrLeandroRJ]

Sorry, but tag Heuer prices are going up. They increased like 10-25% depending on the model and to what year your compare the prices.

[@WatchChris]

Yes they have. However, just because they increased prices doesn't mean people are buying. In fact, tag Heuer did not have a very good year

[@WestCoastAce27]

He’s talking about the secondary market. Yes, brands are claiming inflation and raising prices. For some, no big deal, for others (Tag) not such a great idea.

[@samuelkim2611]

Strongly agreed !!!

[@WatchChris]

Thank you!! 🙏

[@ryantinney]

Very true video.

[@WatchChris]

Thank you!

[@user-kt9ky3tk8w]

👍👍👍 Nice , Good to knowledge about Watch from Watch Expert - Watch Chris very informative 👍👍👍

[@drnick40]

Buddy, I am with you 100%! Idiots like the so called “Watch trading Academy” shouldn’t exist. Hope will never happen again.

[@JacobSmith-hz2tr]

I’ve had a lot of Rolex watches over the years and I’ve always bought what I liked rather than what sells well. Luckily the high residuals have made it easy to change my watch but I always understood they it was never going to be that way forever.

[@michaelriera6277]

Retail watch prices have all increased prices above inflation. It’s only the secondary market that’s seen a pull back.

[@Time4aWatch]

Anyone buying hype watches for multiples of retail deserve what they get. I've been collecting for 5 decades now and I've yet to find a non vintage watches that's worth a penny over retail. Most aren't even worth that price.

[@WatchChris]

I agree 100% prices on watches are inflated even at retail...

[@rodg2335]

Jeez, I might pay double for a bottle of water if I was REALLY thirsty but double for a watch?? I'll stick with other i investments.

[@cunawarit]

Bad? No, this is normal. It isn't normal for something to be worth more than retail, it points to something in the market being broken. This is simply a dose of normality. The market isn't imploding, it's simply going back to normal.

[@jibranm5310]

Watch prices are falling but so is everything of higher purchase price. Example, Used Mercedes EQS is 50% below retail & so is Audi ev, etc. Housing will soon follow once people come to the realization that a pivot on interest rate isn’t imminent. Coming back to MING. I have no regrets paying over retail for any of my MING watches because they are incredible to own and wear. They are masterpieces & feel so great to wear them.

[@michaelriera6277]

Are they really master pieces?

[@paulholcombe7324]

About time. I see watches every day with japanese movements $600-$800. That is crazy.

[@DrifterGaming]

Good, maybe then us mere mortals have a chance with scoring some normally priced watches

[@kellypaws]

Then there’s Helm. You have to wait for about four years. And yes, I’m on their list, and I’m not totally sure why…

[@watchrunner80]

Was thinking about this the other night why should you expect to make a profit from buying a watch your meant to enjoy it for what it is . I mean you don't go on holiday or for a nice meal and expect to be rewarded for it except for the memories of a good time for example so why should a watch be any different 🤷‍♂️

[@AS-po9pm]

I want to buy a watch because I like it and I want to wear it. The best thing about falling prices is, flippers and grey market dealers are loosing. As long as most of them are going out of business the aim is right.

[@daleyfamily2179]

Is it really bad? If you think watches are a investment and are flipper maybe so. I could personally care less. I keep 99% of what I buy and what I sell I know I will take a loss on it as very few watches keep retail or above value.

[@zerox615]

A true watch collector never sells any of his watches. Prices don't matter, but if you are investing in watches, i suggest stick to the stock market......

[@WestCoastAce27]

🤝 - even if I only wear a watch 1 day a year I’m keeping it forever. I’ve yet to buy one (20+) that doesn’t make me smile every time I pick it up.

[@theshadowman1398]

Happy days for me as watch collector

[@weezkidtube]

Thank you for making honest comments especially on Ming. The truth hurts.

[@jibranm5310]

You’ve clearly never owned or even held a MING before. I say this amicably but try one & maybe you might see why the prices were higher in the past. Not purely hype but they have something more going on with quality and design.

[@weezkidtube]

@@jibranm5310 Yes. Two of them.

[@vktravellog1242]

I too would love to see rolex go bankrupt. I heard Moser quality has gone downhill

[@michaelriera6277]

Rolex go bankrupt? lol, you’re joking right?

[@WestCoastAce27]

Great insights… except for that ‘Rolex tried to do something about flipping’ remark. Uh, no they didn’t, no they aren’t, and they probably never will. Rolex plays both sides - CEO says ‘watches aren’t investments’ but love the free publicity about grey market prices being well above MSRP. I wish no one bad financial luck - but if you’re obsessing about your watch’s current value you’re in for a bad surprise. I’d recommend you read the business section of the news and look beyond the gov numbers - many MAJOR economies are in recession - or would be without useless gov jobs and war spending. And it’s going to get worse.

[@AllAhabNoMoby]

There is no way my watch is worth less than I think it is. I know for a fact that my watches are worthless.

[@WatchChris]

😂😂

[@MaryDoherty-q6b]

I bought this popular video watch from MaMaCoo , which was originally priced at a few thousand dollars, but now it's only $380! It's really suitable to pick up feces!

[@rockthewatch]

Watch Trading Academy 🤣🤣🤣🤣

[@MrFredrictai]

Chris really hate that guy over at watch trading academy...😂 Anyway, it is a good time to start for bargain hunting.

[@manuzach]

lol and here I was telling someone grand Seiko needs to charge more for the dials and Swiss beating technology

[@timb8095]

Good. I buy a watch because it means something to me, not to make money off it.

[@WatchChris]

Same here !!

[@timchan334]

Watch Trading Academy!? I call these guys out long ago, bunch of Anthony Farers!

[@creato938]

I'm glad this "investment" phase is going away and things are going back to reality, i'll keep an eye out and see if some models get in an affordable range for me.

[@TheBrah808]

Im not selling! My three omegas are with me for life!

[@petergiffin1270]

Of course. They are all worth less than retail

[@quarters-eye8922]

Love San Martin 👍👍👍

[@waltermaldonado7763]

The watch market is dead 💀

[@WatchChris]

Almost there...

[@thegorn]

Nah flippers are dead. The watch market is still healthy

[@gyuck]

Good. Let prices normalize, watches aren't an investment

[@kevinfernandez8416]

Dude selling all the new model watches in 2 weeks is not crazy. It’s a much healthier market for customers to be able to make rational decisions and less flipping. Sounds like Ming made their cash flow and didn’t discount either- even if it took a month, Ming wouldn’t be hurting at all. Their small batch production levels are probably a good hedge risk to their dtc approach

[@arjay8216]

More watches for me 😬

[@edblair5253]

You want to pay for the go fast red cars the board members at Rolex non profit drive so be it. But the watch market is dead

[@larrylacostjr.2075]

And you put a Facebook (FB) stock ticker at :25 to prove your point? How is Rolex and Facebook related? Please explain.

[@johnnyhuie74]

I say good

[@julienfroidevaux1143]

How much cooler would Rolex be if they where equlivent to a few weeks working mans wage like back in the day ?

[@alouie001]

Watch collecting is just a hobby. It never was an investment.

[@etebol]

Mmmm deliberate scarcity to create irrational demand. Genius. Guess I won’t be owning a WING…MING? Lmao

[@etebol]

I was just looking and it seems the 1916 Company bought a bunch of them and has now them for sale on his website.😭 Boy that’s going to hurt. Watch/dealer reviewers are really something.

[@edblair5253]

The muppet boiler room secondary grey luxury watch market is dead

[@jaybcarlile]

While I get the opinion/position, but why “hope” someone goes out of business? No less publicly state it. Took away from the value of the video for me. Just a random guys take. FWIW.

[@mondrayuk]

It is long overdue that watch price dropping is happening and I hope it continues as these need to be more affordable. taking out The Flippers altogether. Over 90% of watches should not be investments. I have adopted a policy over ten years now, if one is not prepared to wear a watch, why have it in your collection? Of course, a perpetual calendar split second chronograph minute repeater well over $100,000 is not an every day wearing watch and it is understandably if worn on the special occasion maybe a couple times a week but should be on a watch winder in a safe for the rest of the time. If an automatic movement is not in use, it is not actually good for the watch to sit idle for very long periods of time!

[@WatchChris]

Very good point!

[@GreenPizza577]

Oh the day I could buy a vc 222 at a price that a 45,000 a year salary man could afford would be the day of my life.

[@user-vv1qm5dj9c]

Chris hyped watches during this period. Now he’s telling us don’t believe the hype and your watch is worth less than you thought. Ming is the object of his diatribe. IMO, Chris is just trying to stay relevant.

[@WatchChris]

I've never hyped any watches and I have consistently said on my channel to never pay over retail. In fact, I've consistently said that you should be paying under retail

[@user-vv1qm5dj9c]

@@WatchChris I’ve watched your content for a while. You hype watches all the time. Doesn’t bother me because that’s the game. Didn’t write you encouraged folks to pay over retail.

[@underachievingwatchcollect1878]

Flipper fleabag carpet baggers RIP 🪦!!😎

[@grneal26]

Rolex will drop 100 bucks. haha.

[@zillsburyy1]

glad I never blew money on a rolex

[@tonyzambrota9303]

You never had the money to blow.

[@zillsburyy1]

@@tonyzambrota9303 you certainly didnt

[@sailgears]

Its like a sailing… enjoy your life hobby but you always must pay for a style.