Why "INTELLIGENT" Men Still Fall For Rolex

I initially bought a Rolex as a reward for my business success, but you may be surprised to hear how the brand has let me down since - so much so that I've fallen out of love. I reveal the behind-the-scenes tactics that changed my mind, and why I now steer most buyers toward other quality watch brands instead. Discover the fascinating untold story only in my latest in-depth video.
➡️ • The Affordable Luxury ... - Click here to watch The Affordable Luxury Brand Rolex Can't Compete With?
➡️ • The CHEAP Rolex Watch ... - Click here to watch The CHEAP Rolex Watch Alternative NO ONE Talks About!
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CHAPTERS
0:00 - Don't buy a Rolex!
1:29 - Why did I fall out of love with Rolex?
4:48 - How smart people justify buying overpriced watched
10:26 - Best entry watch from Rolex
11:26 - Which Rolex watch should you buy?
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[@RealMenRealStyle]

What's the best alternative brand to a Rolex watch? Comment below! ➡ kzbin.info/www/bejne/Z4mTiKBqraihask - Click here to watch The Affordable Luxury Brand Rolex Can't Compete With?

[@Minuteman4Jesus]

Antonio, everything you said is spot-on, but you missed *marketing as art.* Navy SEAL Jack Carr used the Rolex Sub-Mariner as an art piece in his novels. It is a quality piece, but it's more of a collectible watch and for his main character, it is indeed a family heirloom. I believe this is the proper perspective for Rolex!

[@TheRikyaguilar]

I don't have an alternative brand, and this story explains why: I have a mentor who is about 25 years older than me. He has a PhD, and his son recently got a PhD as well. When my mentor graduated, he went to visit his wife's family in France. Then, they went to Switzerland, where he got himself a watch from a local watchmaker. When his son graduated, he went to see extended family in France, and then went to Switzerland to get a watch from a local watchmaker. My point is that I like having a story behind certain accessories. If I'm going to spend a few thousand in a watch, I would rather visit the watchmaker myself and have a story to tell people when they ask me, "Hey, that's a nice watch! Where did you get it?"

[@John1911Doe]

Omega for sure.

[@alfieakaronaldog]

Omega and Grand Seiko are not better than Rolex 😂😂😂

[@John1911Doe]

@@alfieakaronaldog Of course I would expect that answer from someone that knows nothing about watches.

[@seeadler1442]

I have a GMT Master that I bought at the Navy Exchange in 1978 at age 25. The going price then was about $550, but the NEX was selling it for $350. As a teen I had regularly seen ads in National Geographic which described Rolex watches as those worn by adventurers. I went on to long careers in the Navy and Merchant Marine where the watch, rated as a chronometer in the pre-digital age was useful with celestial navigation. It has had a very regular rate of error throughout its life that was perfect to that kind of navigating. Retired now, I still wear it daily and continue to love it for the memory and connection with the life of adventure I was privileged to enjoy. I never saw it as a fashion statement but only as a tool and it has served well. When I die, it will be left to my son.

[@michaelblazin4093]

That use of the expected rate of inaccuracy monitored via a log ended a long time ago. Worldwide broadcasts of time signals of GMT were available after WWI and definitely for WW2. I suppose someone might still have kept the log as a backup to a backup. You could reset your chronometer just before taking a sighting. Sightings were at local noon and maybe once a night. Enjoy your watch, but that was the reason the ads said adventurers, not mariners.

[@chriscon8463]

Beautiful watch & story! Sounds like you got your money’s worth.

[@paulbonaventura4969]

The true reason Rolex existed, a tool watch with a purpose and quality. I never really liked the brand, especially for the "FLEX" today but I respect their roots and tool watch development

[@vintagecrazyjay4970]

Thank you for your service.

[@thiagogregory1]

Hi. I was not born in 1978. In fact, I was -26 years old

[@kalashnikovsociety7980]

"As a kid who grew up in a trailer park,..." I love that you mentioned that. I sit in many meetings where I'm the only guy in the room not wearing a Rolex and am not going to lie, I've been tempted. I too grew up in a camper and then a trailer. Decades later I now look back at that kid and find that I'm still happy with a Casio F-91W. A watch doesn't define a man.

[@seanmccauley1446]

Omega is the sweet spot for me. High quality watch that I can buy at any time. And it blends in. If you know, you know. Most people just see it as another watch. Love my omega speedmaster professional moonwatch.

[@thetruthhurts7500]

Omega is a fine watch for those who can't qualify for a Rolex...Enjoy!

[@svalbard01]

@@thetruthhurts7500 I prefer my Vacheron moon phase.

[@dotover9013]

@@thetruthhurts7500 qualify for Rolex….lmao.

[@thetruthhurts7500]

Look up the word..it is why you can't get a Rolex. @@dotover9013

[@fontyyy]

You can buy them new, cause you can buy them at anything from 15-40% under retail on the second hand market!

[@Adwnpinoy310]

The classic watch enthusiast journey: Rolex is the best > rolex sucks > rolex is pretty great

[@vr4787]

As a kid, Casio was my first “grown up” watch in 2007 from Sears for $15. Only had to change out the battery once, still looks good & keeps ticking away.

[@TheSuperappelflap]

classic

[@iveivic-fr6zk]

Agree ,my fist watch has also been Casio and still works the same after 15 years and battery has been changed only once .

[@ssing7113]

As does a Honda do the same thing. Make mad money. I guarantee you 99% you will buy the Ferrari. Not keep the Honda… These humble brag stories are cope. They aren’t real life and aren’t the norm. Ok if you’re an outlier yet exceptions don’t make the rule. If you had mad money I’m quite sure you wouldn’t be wearing a Casio anymore..

[@EsoRimerCz]

@@ssing7113 Bill Gates wears Casio. I guess he has not enough money according to you :D

[@darthkek1953]

@@EsoRimerCz I think Bill Gates spent all his money at Epstein Island.

[@Karmazov]

Another fact is that a significant number of Rolex owners don't even use their watches because they are afraid of scratches or other wear and tear. Their watches end up sitting inside as safe queens. They spend all that money but are afraid of using them. These days there is another issue of wearing a Rolex and that is fear of robbery. There are tons of stories about people getting robbed for the Rolex watches. So the question is that if you don't want to wear it after spending thousands of dollars on it than what is the point of getting one in the first place ?

[@Sabodable]

To tell people you have one and try to feel better than them.

[@regsantotomas]

As a watch enthusiast, I can wholeheartedly agree with you. I too am a former Rolex owner but haven’t looked back since. There are so many better brands that provide better value at that luxury price point. With over 1 million units produced every year, it isn’t even unique. Highly desired? Yes. Rare? No. Plenty of other high horology and superior quality models and brands that actually care about their customers.

[@phillipwong3754]

As a watch collector for over 30 years I disagree. True there are a lot of brands out there, but Rolex as a brand has lasted a long time mainly due to its reliability,design and marketing. I'm not saying EVERY Rolex is worth buying (Celini I am talking about you), but there are pieces which are classic for years to come. I personally don't really like 5 or 6 digits which I think a lot of people are very salty about especially the hype we have been experiencing for the last 10yrs as it is no longer a geeky hobby, but something people will flex on social media. My first love is a white 16520 when I was 12 (where no one in my social circle will know or would care). I never see it as an investment, I have been telling people to buy a sub at a "fair" price and wear it for 10 yrs and sell it around the same price you got it for or a bit more. Vintage watches is like art, it takes yrs to find a good example if you have a particular model you want. You need the know how to figure out what is original or not. Is not simply walking into and AD and buying this ugly Yachtmaster OP had shared. With the same money I would choose a 1016

[@philipparana9225]

@@phillipwong3754 Rolex may be more overpriced but they are extremely well made for a mass produced watch and hold that value so well it's price is irreverent. Big fan of gran sekio.

[@phillipwong3754]

@@philipparana9225 I don't disagree they are well made watches. But I do agree with other is overpriced at least at grey. GS is a watch geek's brand where it deserves more attention. But is not visually pleasing to a lot of people (including myself). For example I went to a Revolution GS organised event in London, where as you probably know is like a known etiquette to wear the brand of the event. Not one single guest worn a GS there.

[@alfieakaronaldog]

@regsantostomas What a crock 😂 Name the better brands/models? Which Rolex did you have? What was wrong with them? Sell at a profit? What have you got now?

[@alfieakaronaldog]

Rolex are not High Horology lol They are tool watches. You seem to know a lot. People should 100% trust what you say 😂 Any high horology brand will be just as hard to get and will cost 4x the money. Why doesn’t Rolex care about its customers?

[@lx95020]

GS quartz for me.. Quality piece with minimal maintenance. As stated, no one really cares what watch we are wearing unless it's a watch-head. Great video!

[@emu314159]

And most of the people that care you have a Rolex care that you are successful, not that you're a knowledgeable person about watches. In fact, you'll go a long time trying to find someone who does care. But you'll probably have a friend, or at least an interesting conversation.

[@m3mario]

I’ll buy a GS when they put some decent lume in there

[@lx95020]

@@m3mario I can't disagree with you..... Lume doesn't add that much more to the cost..

[@m3mario]

@@lx95020 it’s not the cost. It’s the functionality.

[@Jungleman707]

There is a recent Teddy Baldasarre video about his visit to GS in Japan, it shows the care and beauty they put into their quarz movements which are finished like a mechanical movement! I just wish the seconds hand would sweep and not tick. Otherwise quarrz rocks, I am wearing an Omega Seamaster 120m Calypso from early 80s and its amazingly beautiful. Movement also has Geneva stripes.

[@Crazy_Joe_Davola]

I've owned a lot of brands over the last three decades from Blancpain to Vacheron to IWC, Zenith, JLC and more, and I have to admit I keep coming back to Rolex.

[@slanginandbangingtactical1829]

Same here.

[@scottfuqua7355]

I’ve own 2 Rolex’s (SSDJ) and two-tone Submariner for 40 years. I just broke the sapphire crystal (avoidable, but life happens). I dropped it by an authorized dealer for crystal replacement and servicing. The shop sent it to Rolex (Dallas) for review and estimate. The estimate was circa $7,300. The big ticket was a “new bracelet” which by itself was $4,800 as memory serves. I reminded them it was sent in for the crystal and service. The Rolex person said they either do “everything or nothing’. I told them to send it back. I’ve located a Swiss jeweler who will perform requested services without all of the crap. When I get it back, it going. I have everything down to the signed receipt and have been offered figures around $10K, I’ve replaced my watch with Tag and it works fine. Audios Rolex…

[@MrTPF1]

I bought a gold & stainless Datejust from the Armed Forces Exchange catalog in 1988 for $2300. It was beautiful and was dressy enough to wear to anything, but also not too flashy so you could wear it with jeans and a polo shirt too. I recently gave it to my oldest son and wanted to know how much it was worth and looked up the replacement cost for the same watch. I was STUNNED to see they're going for $12,000 now, and even the stainless steel Air Kings and Oyster Perpetuals are starting at $10K. They're as high as kites to think they are worth THAT much.

[@jackthomas6952]

Yea there’s high prices and then there’s straight up Rape which Rolex now is.

[@TheSuperappelflap]

Adjusted for inflation from 88 it would cost like 5K in today dollars, and then brands like this can charge more than that because theres plenty of suckers born every day

[@fallinginthed33p]

There's a market of investors who buy them and sell them on to other investors. I'd say they're more like fools. There are much better watches for the same price but the problem is that you can't sell them on for a profit.

[@truxton1000]

The new ones yes but the older ones are priced much lower. Weird as those older movements are actually better quality.

[@toxsickdog]

i have a rolex oyster perpetual I bought in the 80's and still wear it It's a good watch but I would never pay anything close to $10K for one.

[@zedhiro6131]

After my 51st trip around the sun and surviving 5 bypasses I wanted to celebrate by purchasing a luxury watch. I purchased a Longines because I could afford it. I am beginning to get tulip crash vibes from the modern watch industry.

[@ivancho5854]

One of the symptoms of the widening gap between the rich and poor and the destruction of the middle class is that behaviours of the lower class change. Many people feel like they can't afford to own real estate or even have children. Indeed among the young I have heard that only 40% of people in the West intend to have children. Ironically this means that the poor have more disposable income which they spend on entertainment, eating out, holidays, clothes, pets and... luxury goods. The rise of Rolex is a sign of social decay and demographic decline and as you suspect will inevitably end very, very badly. By choosing to not invest in the future of our society, our children, we inevitably are creating false and unsustainable bubbles. All bubbles pop. This time many will explode simultaneously. Buckle up it's going to be a rough ride. All the best.

[@ssing7113]

Nah. Inflation will always trump along with these really aren’t mass market items. And if the artisans exit from lower demand or age deaths. Then the price will just keep going up. Not down as the scarcity goes up with less units made.

[@georgehofgren6123]

You *would* be correct, but as is Plain to see... Rolex CONTINUES to hold the line on pricing, which ANY other company of nearly Any product Anywhere in the world would use to suppress Demand. Instead they stick buy their guns, price the product Honestly and just let dealers try to navigate wait times. You need to rethink here. Kind regards ✨️

[@Armchair-Investor]

I have Rolexes and I don’t care if the watch market crashes. I want to pick some more up on the cheap.

[@LeLeebell55]

I love Longines too...❤ I have several vintage ones in many styles. Also own one solid 18k yellow gold 1979 vintage Lady Datejust with baguette and round diamonds on the face/markers... unique beautiful

[@Ishn01]

You call the OP too boring and then recommend the Explorer... I don't get it.

[@chehogg]

I am in my 50s and remember what Rolex used to be, as a result my favorite "Rolex," is actually their sister brand Tudor!

[@thetruthhurts7500]

Nobody cares

[@denis888red]

@@thetruthhurts7500 Nor do they about your pointless comment....

[@NinjaNovice]

Everyone has their opinions. Rolex has high quality and high value for the dollar time pieces. Watches are not investments. They are not a flex for other people to see. The watch is only for the person wearing it. Thats it, nothing more. Buy a watch that makes you happy.

[@jirskyrjenkins1959]

I say this all the time - nobody can identify the watch you are wearing unless they are right next to you (watches are small!), and even then most people don't recognise watch models by sight. Only other watch enthusiasts really understand or care. And then of the watch enthusiasts, everyone can appreciate Rolex for what it is and for what it definitely is not. So if you bought a Rolex because you love their offerings and are prepared to meet the price / jump through hoops - all power to you. If you bought the Rolex to impress other people then you are foolish.

[@malamute4793]

I bought a $200 dollars Rolex (Quartz version) and I'm very happy with it. A random guy on the street sold it to me.

[@ra15899550]

Yeah, I'm absolutely amazed when it's covered in verdigris after thirty days!!

[@thetruthhurts7500]

I ran into your mom also

[@oldstocks]

The mistake of being a watch collector versus being a Rolex owner. I got a Rolex Submariner in 1985 and have worn it everyday since. My dad paid $750 from the Navy Exchange. He bought a GMT Master from the Tokyo exchange in 1964 ($250). Both of these were lifetime worn in peace and war zones.

[@MomoMKDAO]

I gave my Rolex AD a charcuterie board after I recieved a call from them offering me a datejust. I was chuffed to bits admiring the rose gold finish while my AD talked with my wife in the back, something about daddy from what I could hear. Ciao

[@kentwong3818]

Peak WCJ.

[@comeonman7423]

Completely agree, and agree the OP is underrated. Absolute classic and wearable in almost any situation. I choose this over the Sub without a doubt and reckon if purchased at retail (possible) it is likely to hold value over time.

[@americanpaisareturns9051]

This is a tough game. You can’t be intimidated. You can’t be frightened. And as far as I’m concerned, ‘Rolex’ can go straight to Hell.

[@dannysimenauer5745]

This video speaks for many of us who have tried to buy a Rolex at the AD since the Pandemic started in 2020. At the end of the day the buying experience for new Rolex customers is much to be desired. Rolex seems to be more interested to appeal to the Patek Philippe buyer then the person buying one watch to celebrate a life event. The experience at the Authorized Dealer, where the AD wants you to buy thousands of dollars of stuff you don' want for the privilege of buying the Rolex you do want, is a turnoff for anybody who has self-dignity. In the meantime, so many other high quality brands with availability and affordability are out there.

[@Anonymouslyme1]

Rolex at retail are actually decent value compared to their competition, they are very durable high quality and precise watches and their bracelets are by far the best of any watch. You can’t buy an equivalent quality watch for the same money especially one which holds their value or indeed appreciates.

[@MarkDanger777]

I was a Rolex fanboy since I was 18, 33 now and I have fallen out of love with Rolex, rather have a tudor instead. I've really been liking longines and oris a lot lately. Lots of really nice watches, but I think we are a tony bit brainwashed into liking Rolex because of the brand name.

[@emu314159]

I feel you on that fourth Rolex, I once bought a prometheus lights flashlight, the not quite custom line with the smaller battery, for a ridiculous sum. i only bought it because i put my name on a mailing list to inform me when it was back in stock. If they'd kept them always in stock (not really possible given that they were CNC machined), i likely would never have pulled that trigger. By the way, you've got a new subscriber, you quickly won me over. Anyone who can use gents as often as you do and make it sound natural impresses me. Seriously, the second and third times I was going Huh, says that a lot, then it quickly became, well that's his thing. Great content.

[@RevanR]

I'll took your advice on this, I'll buy a sundial

[@banquo60615]

Say what you will about Rolex, but at least it's a name you can pronounce correctly.

[@Theo-ul8qm]

I agree with the message of this video. I think if someone really wants a Rolex watch, the one they should buy is the one they can get the best deal on. That will rarely be a current production model. And regarding how interesting their watches are - I agree, they are not (most of them, at least). However, having said that, Rolex have an enormous pull. They are a great status symbol. When you wear a Rolex watch, everyone will know how much you spent on it. There is no other watch manufacturer that has the cache of Rolex. For some, this is what they want. And if you are one of these people, there is nothing better than Rolex for you. However, if you are looking for a watch for other reasons, there's little point buying a modern Rolex. Many better options out there.

[@RealMenRealStyle]

Solid point here Theo!

[@jhuggs8840]

Exactly why I sold my Rolex for almost double what I paid. I don't need a watch as a status symbol as my acts as a person do all of the talking for me. I have several watches but most go under the radar, which is completely intentional. I'll leave the Rolex for the posers and thanks again to the mug who bought mine 😁

[@denbo74]

I agree. 25 years ago watch enthusiasts panned Rolex as basic. In the last 5-6 years those same types all the sudden liked the brand. I feel the reason really has to do with how they retain they value. They can buy and sell them without losing money…unlike most other brands. I plan on getting an Explorer 40 but no other Rolex interests me.

[@gavinwhite9743]

These watches are not craftmanship. No more than a BMW is craftmanship. There is a reason you don't see inside Rolex manufacturing. 1.2 million watches a year, close to 4,500 per working day, these are mass produced, robotic assembled pieces. That's fine, I own a 5 digit sub, and love it as a beater on a rubber strap. Its probably my favourite, just cause had it years and dont think about it when I wear it. You can fly under the radar with a no date sub, which suites me fine. Its easy to get caught up in the materialism of it all. My aim is simple. Both boys get a watch when 21, and I keep one. They can have a Rolex or Omega out of my collection, or ill trade them in for the watch they want. My sub is the birth year of my youngest, so reckon I lose this in 3 years, but hope he enjoys it as much as I have.

[@Redmallard]

I have a Citizen eco drive 2 yrs old very slick had a reasonable price.

[@get2dachoppa249]

My go-to travel watch is a Citizen Eco-Dive GMT. Didn’t have to take it off while in Waikiki, Kona, and Guam.

[@iconicon3108]

I'm a Casio guy and certainly agree that anything beyond $25 is overpriced. 😂

[@user_____M]

I had a 25$ watch, lasted about as much. Garbage.

[@TheSuperappelflap]

Must not have been a Casio then @@user_____M

[@cdsersd2d]

@@user_____M - I have an apple watch which is more accurate than a Rolex. Also, I can't afford a Rolex. I just paid off my house and that consumed most of my savings, so all I have is emergency funds and about another $10K for leisure spending. But I can't just stay home everyday, so that leaves me with zero money for watches.

[@ssing7113]

Says the guy without money. So if you had 100 million. Making 4 million tax free yearly. You would keep the Casio…. Nope you wouldn’t. Hence comment by poor people humble bragging that being poor “is cool”. No it’s not. What’s cool is getting and buying and living the life you want.. you have one life. Why not live it like you want ?

[@darthkek1953]

@@ssing7113 you might not have been keeping up, but there is an entire strata of millionaires (often quite substantial ones) who "dress down", partly it's a humble thing, some of it might be humble brag, some of it is fear of crime (not just mugging, but targeted robberies and abductions), and some of it is just nouveau riche without wishing to be gauche.

[@David_10157]

Which size Explorer do you have? A traditional 36mm or a 39mm? In the shot of you wearing it, it looked like a 39mm.

[@DanielJKenda]

Very good video, with points well stated. Perhaps none more so than how purchases like this are all about the EMOTIONAL impact. Rolex makes an excellent product, with the nigh-universal cachet to boot. Even though you can find MANY watches that are cheaper and "better" when it comes to the mechanics, engineering, artistry, etc., if it is a brand you never heard of, does it deliver that emotional impact? If not, then I agree with the Casio guys. Spend $25 for a super accurate, functional watch. Or $225 for one that also "looks really nice." The only reason to spend 4 or even 5 figures on a watch, is because of the statement it makes and the way it makes you FEEL. As overpriced as they are, hard to beat Rolex for that.

[@TheSuperappelflap]

Its the same reason people buy iPhones, it makes you feel special because there are poor people out there who cant afford it. I see this as absolutely degenerate behaviour but thats just my protestant upbringing and distaste for materialism and consumerism in general. Most people see no problem with it. They can go ahead and stimulate the economy by buying overpriced brand name items, I can get the same quality goods for a tenth of the price, and everyone is happy.

[@drsrsv8884]

@@TheSuperappelflap Ok bro

[@drsrsv8884]

Nothing is overpriced, the market determines what something is worth. You being too poor to buy something, doesn't make it overpriced.

[@TheSuperappelflap]

@@drsrsv8884 all hail the market. the market is always right. thats why the average home now costs 500K.

[@John1911Doe]

Nailed it. For a guy that rarely talks about watches and doesn't have a watch collection channel you nailed every point about Rolex. I'm not a fan of them either.

[@thetruthhurts7500]

That's exactly how Rolex wants it...Keep the lower class out.

[@kzlfaku]

@@thetruthhurts7500 Many don't buy Rolexes even if they swim in money, exactly BECAUSE Rolex might have this attitude. Not buying a Rolex is a statement!

[@f1wwwagonburner132]

For the last 3 years, I have got into watches. Before that , I bought gold and silver since 2011. My favorite brand of watch is my Hamilton open face hart watch watch a cost of about $1.1k

[@robynjones4497]

This is an excellent video 👌 Great to hear some really interesting critique of the absolute hype-machine that is Rolex!

[@dalegamble1173]

A brilliant video. I bought 2 Rolexs (second hand) 28 years ago, i kept them for 9 years and then sold them. Since that time i have had a number of different brands, and the one brand that stands out to me is Ball , incredibly happy with mine.

[@TheRobSJ]

Rolex makes a fine watch. I’m glad the Cellini is there, but for the most part the entire range isn’t very diverse. Omega’s co-axial movements are more accurate, need less upkeep, and are just flat out better than Rolex. Plus Omega has a much broader range of models. Quite honestly, one could get a Seamaster Aqua Terra to have for all occasions and just be done it. But if one is looking to flex, nothing has more recognition (to non watch enthusiasts) than a Rolex. It’s the Coke/Kleenex/Jacuzzi/Windex/yougetthepoint of luxury watches. Wear a $50k AP and 99% of people will probably not know you’re wearing pretty much an average yearly salary on your wrist…put a $7k entry level Rollie on your wrist and 99% of people think you’re a baller.

[@TheRobSJ]

@@skellington2000I have to reset the date every couple months on my Planet Ocean. So of course I take the opportunity to sync the second hand while I’m at it. I find I’m off 30-40 seconds at the most. In two months, I can easily live with that accuracy.

[@David-nx2vm]

@@skellington2000not a true statement. Omega co-axial movement watches are certified to the METAS standard which is more stringent than COSC or Rolex in-house. Not a Rolex hater btw, I own both Rolex and Omega.

[@David-nx2vm]

Cellini was discontinued - dress watches are in the 1908 series now.

[@David-nx2vm]

Same thing with cars, clothing, jewelry and other consumer products. Beauty, and value, are in the eye of the beholder.

[@RevanR]

2:58 serious talk here, buyer's remorse is easier to get over with than not buying it at all. Our mind could go crazy with probability with what we could do with it if we buy it. So goes true that : Wanting is better than having

[@tricky92x]

The beauty of buying Rolex though is that you'll never have remorse because you can sell it at a profit.

[@tobias1752]

It’s all about emotions, love my Sub, but I‘m much more connected to my Tudor BB; both are very reliable toolwatches; my next purchase will be a Glashütte Panolunar, blue dial or a JLC Reverso dualface… would never buy a watch over retail price, never saw a watch as an investment, Rolex design is iconic.. Everyone should buy what he wants and can afford… no one should be jealous, stay true to yourself, your value comes from your inside, your heart… success in life isn’t a material thing or money but the relationships you have… ❤ your content…

[@Goonerz88]

Facts

[@donaldspaulding6973]

I own a couple Longines and love them. But my first >$5,000 watch will be an Omega.

[@zsb707]

Exquisite horological taste 👍👌

[@AndrewIsbell]

This is my first video of yours I watched and I am impressed. I am coming from watch youtube. Got 3 omegas and thinking of getting my first rolex

[@ultimateblue2197]

It's crazy how these watches cost more than my phone but my phone is waaaay more useful for everyday life 😅

[@planetdee3587]

The best overall Rolex will always be Datejust in my opinion. It is the most classic and versatile.

[@byhsu6140]

Yes , and a good second choice is the Oyster Perpetual , no need to adjust the date, simple dial and very good looking.

[@alexsystems2001]

I got a submariner-date about 6 years ago… I’m an industrial equipment mechanic and I beat the heck out of my watch, I use it for time and date when making entries in log books… it is still running within 2 seconds a day, it still looks good, it still works good I think it’ll be a lifetime product for me. I’m very happy with my buy and I didn’t buy it to “flex” I had broken my arm and had that insurance that pays to help with bills, “accident insurance” I got just almost enough to fully pay for the sub. That amount of money won’t pay off my house or change my economic situation and if I pissed it away on a vacation or other things, I’d be sad that I wasted it. So I’m happy I used it on a nice watch. It’s basically a G Shock of the mechanical watch world. I got a grand seiko years later that broke on my drive home from the dealer and I took it back the next day. I look at Rolex as the Lexus of the watch world. It’s definitely something you’ll have for a while. Those Jacob and Co things or the RM’s are the rolls Royce and Mercedes of the watch world they are a status symbol.

[@darthkek1953]

Rolex has one of the best histories in watchmaking, so many innovations. Those days are over, for everyone, everything has been beaten by digital, GPS, dive computers, watches you can control every major function of your yacht from. But Rolex had so many "firsts". If you want a watch, buy Rolex or digital.

[@lipinglin1994]

I got a Vacheron Constantin 42052 for around 6000USD. A perfect old watch with modern craftmenship and gives you the daily wear avaliablity. Don't need to wear a rolex to prove anything. Sometime people ask about this and I just tell them. Some who knew will think you are wealthy because of the brand assisation. The thing also has a unique design to it. Not common. Always find your own piece and bring it to the table. People will respect your taste over the brand you buy.

[@jamesfreeman7954]

Solid recomendation the Explorer 1. From the looks of it it's also now starting to be attainable, still a reasonable wait time but not years. I have the IWC IW324010 and it shares a very similar design language, it has become my all purpose watch.

[@devanhie]

l've had several ROLEXES,OMEGAS and TUDOR BB 58. I have never regretted buying any of them especially the ROLEXES. I had a '91 Bluesy that I sold for a nice profit and do regret selling that one. I may get another one...something about the sun reflecting off the bezel and especially the face,Wow! I wear mostly GMT MASTER Il two tone now and love it. I appreciate the legacy,artistry,. the innovation, and the quality of ROLEX. That is why I buy ROLEX.

[@arnoldmarcus3634]

I love a blend of form and function. Solar powered atomic clock synchronization is my preference. Keeps highly accurate time with zero maintenance, the true fulfillment of its purpose as a time keeper. For style, it’s the Citizen solar powered watches with automatic radio synchronization to an atomic clock. Black Friday deals make these a steal (over 50% off in some cases). For rugged, it’s the solar powered casio gshock with automatic radio synchronization to an atomic clock (for only $100, it’s a phenomenal watch).

[@David_10157]

These items should never be viewed as investments. They are consumables. Pure utility.

[@DC-si8xw]

If you can't buy it 10 times you shouldn't buy it once.

[@rlg222]

So my question is what is a guy do if he inherits a 37-year-old datejust Rolex from his father who passed away? This was my father’s way of showing his success back in 1986 when he purchased the watch I still have the original receipt that was kept by my stepmother and the purchase was done in the Cayman Islands on a cruise. That’s how far back this goes.

[@johnnyxmusic]

Wear it and treasure it. Around that time my father bought a Rolex for my brother, and then Omega for me. I mean, I guess he bought them for himself… With the intention of giving them to us. And some years ago he did. I know my father passed away this year. And I’m wearing the Omega and it’s a beautiful connection.

[@throwingdartsandbreakinghearts]

I agree with your views on Rolex. I'm pretty knowledgeable about the watch industry. But Rolex is a safe buy. Because you'll rarely lose money. They are boring watches. But that Yacht master is fire. Because it's not a sub, explorer or GMT.

[@Harry-tb8yo]

In 2008 I was after my first expensive watch and it was supposed to be a diver. So I checked out the Rolex Submariner and the Omega SMP 300 and was a bit disappointed by the Submariner, compared to what the SMP offered. Overall build quality was quite comparable but the Omega had the much better clasp, the technically more advanced movement and the more appealing design. For half the price of the Rolex. Since then I accumulated a small watch collection but never again looked at Rolex. I don't feel the desire to own one and in my opinion there are much more interesting and appealing watches available from other brands for less money.

[@jokester5812]

Iv got about 40 watches. But theres only 1 as far as i am concerned, thats my 1980s RADO integral, gold and black ceramic bracelet. Thats it. Number two on my list in terms of elegance and quality its my 36mm longines flagship. Its lovely, but nothing beats my RADO, not even my my other two RADOS. .

[@haggis525]

I have three.... the first one I got was a GMT Master II in steel. Later on I got a Daytona and finally a Datejust - all in steel because, for me it was about craftsmanship and not bling... I find the gold and diamonds to be ridiculous...just my hare-brained opinion, of course. I have a bunch of other watches as well; including Breitling which is a much friendlier price point. Picked up an Omega Seamaster Automatic used for a nice price and a mid 1960's Hamilton. I enjoy watches - I reckon you should buy what you like but I definitely agree that this whole "wait list" garbage would make me tell any retailer to get stuffed! I'm not some kind of watch snob, y'all... I also wear a few different Casio G Shocks. The watch simply has to fit the whole ensemble, after all.

[@vali69]

Craftsmanship and rolex in the same sentence? If you're looking for craftsmanship, especially in a steel watch, you'd go for a royal oak, have you seen what goes on in the making of one? Those are truly pieces of art. Rolex on the other hand are simple to make, why do you think there's replicas that are indistinguishable from the real watches selling for only 300 to 500 dollars, or 500 to 700 from insured dealers that most online communities talk about, or 1000 if you're looking at a video comparison here on youtube and the dude making it paid 3 times the price the rep is and getting basically ripped. APs on the other hand with reps? Usually the bracelets need a little rebrushing to look like gen, ap doesn't spend 10 hours per bracelet for nothing, dials on the other hand? Never gonna be exactly the same.

[@erikc3057]

Like you eluded to at the end of this video...Rolex does have (sort of) a great watch line for $4000 price point. It's called a Tudor. In my opinion, right now, Tudor is punching way above its weight class with the Black Bay and the Pelagos. As another person in the comments stated, Omega has extremely accurate and reliable watches at the price of an entry-level Rolex. That said, I do like the Air King (I was in the Air Force and love aviator timekeepers) and there's something super sexy about the Oyster Perpetual with the Tiffany Blue dial. My advice: Buy what you like, not what you think other people might like. Great thoughts on this Antonio!

[@Dionysus_Athena]

I’m an omega fan would love to buy one until I saw Garmin MarQ commander series watch. The only thing is smart watches only seem to last about 3 days before needing to recharge. That’s the only thing that throws me off getting a smart watch.

[@m.e.p.r]

Name an alternative watch in the same category as any Rolex and name a "better" equivalent at a similar price. I agree that the buying experience is frustrating, but I disagree with every single other point on here. The one really glaring emission from this argument is design - doesn't even mention it at all.

[@SuperSnakePlissken]

Great video! I bought a Rolex Submariner in my mid-30s and thought I was the shiz having one. Here is the problem. I seriously got tired of people asking me if it was real or fake. Also, when the new Omega Seamaster 300m and Planet Ocean came out I was blown away by how nice those two watches were. Also, my Submariner lost a few seconds of time and I got tired of every month ending up being 5 minutes late because it was always 2 seconds slow a day. So, I sold it and bought a black faced Planet Ocean and a blue faced 300m. Good gravy those watches are amazing. I wear the Planet Ocean the most and put a nice leather band on the 300m. Two watches for less than one Submariner that keep way better time and are modern looking. It was the best decision and honestly I would never own a Rolex again. Finally nobody has ever once asked me if my Omega's are real, and I've had multiple compliments over the years about them. Best part nobody has them. 1/3 of the guys I worked with at the time had a Rolex but I've seen maybe half a dozen Omega's like mine in the last several years.

[@lannylee]

Agree. Not to say Rolex watches are bad, but production of 1 million watches a year I would not call that exclusive or even status symbol.

[@grandrapids57]

it's that way with women, scarcity, that some other guy might get her... then buyer's remorse.

[@devnotes00]

I'm convinced that Rolex is the Mercedes/BMW in which you're paying more for the name and prestige than an actual product. There are plenty of brands like Timex, Citizen, Seiko and others that look just as good and you only pay 1/12th the cost

[@unknown3158]

You are from US, right? Because I don’t think you buy Mercedes/BMW for prestige in EU, you buy a Porsche for that.

[@miviaflower]

Believe me they are not the same. If Rolex is 40 times better than a Seiko? That’s another question.

[@miviaflower]

The problem with Rolex is as he said Rolex watches are overpriced for what they are compared to other sophisticated watch makers. There are far better watches out there for the same money.

[@devnotes00]

​@@miviaflowertrue but Rolex is the most recognized compared to something like Patek

[@DC-si8xw]

So we are skipping Lexus and acura, going straight to bottom to Saturn and geo and Isuzu

[@Snicker60515]

What I heard mostly in this video are reasons we actually should buy a Rolex. I'd like one, but my heart is more set on the Omega Speedmaster Moonwatch or a Grand Seiko. Any of these great watches, including a Rolex, will stand the test of time, guaranteed.

[@johnmaker9534]

I have two watches: a Seiko 5 for work, and a Movado for any other time. My first knowledge of Rolex came from Jerry Ahern's Survivalist series of books, the main character wore a Submariner. Now they are just a time keeper for Formula 1 races as they are way out of my price range and really not worth the cost.

[@2538159408]

I got a seiko 5 myself and i wear it more than my rolex.

[@thetruthhurts7500]

I'm so sorry for you.

[@MrSysadmin1975]

@@thetruthhurts7500 oh, poor rolex fanboy all over the place. Rolex may be a good example of excellent marketing (and you are the living proof), but it is technically inferior or on par with many other swiss brands like Omega, Breitling, or even lower tier ones. And... the owners of Patek Philippe and Vacheron Constantin will just show you the same thing Bentley did in "Audi vs BMW vs Subaru advertisement war". Rolex is a Coca-Cola of watch industry, but it does not mean that Hennessy Paradis Imperial does not exist. It just means You know nothing except Coke.

[@thetruthhurts7500]

One day you'll be able to get a Rolex...I believe that deep in my bones, so hang in there..(now i feel sorry for destroying you with my comment..) @@MrSysadmin1975

[@drsrsv8884]

@@MrSysadmin1975 Typical rolex hater, just a cringy gatekeeper. "I'm the real watch guy" pathetic

[@ph8077]

My first Rolex was the 126621 also....black dial. I wanted the chocolate but my AD offered me that one...I snapped his hand off despite this. My daily is the new Tudor BB58 GMT Coke...under £4k & I love this watch as much as any of my other eight much more expensive pieces. The answer to the question posed is...exactly the same reason that we buy big houses & performance cars that are far more expensive than our needs require. Rolex is the only name that the horologically uninitiated or uninterested would recognise as an exclusive luxury watch when they see it; they wouldn't know a Lange, JLC, Patek, AP, VC etc from a Longines. Let's just face it, we buy a Rolex to show off to friends, family, peers & acquaintances.😁

[@Tnarg-the-clown]

What do you think about vintage watches?

[@alwaysforward28]

i still think steel or steel/gold rolexes purchased at retail price are the best value because they hold their value, even after covid. any other brand’s $10k watch will drop like 30-40% right off the bat

[@thegoodlifejeremy]

New to the channel. Love your content

[@michaelidarecis]

When someone pressure sells me just say "keep it"

[@desireless4092]

I have the Submariner 124060 and the Speedmaster 3861 Sapphire. Save to say I covered my "luxury pillars". I got the Sub because I always liked it (since I was a kid) and was the watch that got me into watches, I got the Speedy because it's classy and both come from the Cold War era which is my favorite history event. I have things I geek out about both of them and I know people may find my Sub boring or something like that but I absolutely love wearing it. Maintenance cost in EU where I live - Rolex is easy to maintain, it is not costly and it is in my "neighborhood". Same goes for the Speedy. I don't feel elite or special, I feel... Like me. But I still hate moccasins and loafers.

[@lordshittington135]

I love my Rolex DateJust 36 two-tone in everrose gold with the chocolate dial and jubilee bracelet, but it's I don't really feel comfortable wearing it every day. Ended up buying a Tudor BlackBay 54 as a daily wear. Covered for every occasion.

[@RealMenRealStyle]

NIce!

[@MiaogisTeas]

Ok guy. You probably listen to funk music, too 😂

[@Calidastas]

I feel at a certain age you should outgrow any obsession with unnecessary material goods. It’s always the same cycle: obsess over something, research it, price compare, and finally, make some excuse to buy it. Then, it’s great for a hot minute and then it’s passé and it’s on to another thing. Rinse and repeat. Or, you buy something and obsess over keeping whatever it is “perfect.” Expensive cars are like this. By now, I’m fully bored with consumerism.

[@mrkattm]

Crazy, I bought my submariner date in 2004 in the Bahamas for about 5k, the wife and I just walked in off the street any bought it on a whim. I wear it as an everyday watch and it does get banged up pretty good, I had it serviced twice both cost over $1000.00 so you are correct on that point. I knew that Rolex was consider a good watch but I had no idea that they became such a status symbol. I wear because it is rugged and does not need batteries also it does not look gaudy, it is just a clean simple straight forward watch that can take a pretty decent beating. Although at the current price point I might start taking better car of it. Thanks for sharing.

[@tricky92x]

And, your Sub from 2004 is a much better watch dimensions wise than what they are putting out now.

[@villewintermaul1907]

Good calls. I'm not a huge Rolex fan but would indeed like to add an Explorer to my collection. Its the perfect all round classic watch!

[@thetruthhurts7500]

Not a huge Rolex fan huh? lol What a tool

[@jamesstrom6991]

This is a smart discussion in terms of watch quality and aesthetics, but overlooks one thing. When you consider the idea of overpaying and whether you get what you pay for, when you buy a Rolex you are getting a “Rolex”, and that in and of itself is something many desire. In other words, there are clearly some social/emotional/intangible things that come only with a Rolex, and no other watch maker can provide a buyer with that aspect of a “Rolex”.

[@StreetPreacherr]

Although compared with MANY other 'luxury' watches, Rolex DO tend to hold their value quite well. When I first got into watches around 10 years ago I bought a new Hamilton Khaki Automatic 'Field' watch, and then found a used vintage Rolex -DATE- to wear as a 'dress' watch. However now that I work from home I almost NEVER had an occasion that required a 'dress' watch, and was able to QUICKLY sell the Rolex for slightly more that I'd originally paid. I'm sure I lost money due to a decade of inflation, but I was able to own the watch for ten years more or less for 'nothing'... What other watch can you enjoy for ten years, and then 'hassle free' sell without suffering any significant loss on resale?

[@tomlabarb2640]

terrible commentary on submariner. You seem overly worried what others think, and if its too cliches. Buy it because you like it, dont buy or not buy based on what others might think. Who cares what they thinkl

[@michaelkocher6178]

I lost a several thousand dollar watch in shipping. When I called a few months in to see where it was, they never received it and the shipper said it was too long after to claim insurance.

[@lawrence3242]

I bought a $9 watch this passed summer it looks as good as a Rolex and in 6 months it has not lost 1 second. I did have to adjust the watch band. I am not impressed with expensive watches. The watch on my wrist doesn’t make me more of a man. What does that is the character in my heart and mind.

[@thetruthhurts7500]

Yea ok Ghandi

[@iflyfa18s]

If I take the plunge on a Rolex, it would be an Air King, as I’m a pilot. The Sky-Dweller would be nice, but that is a very expensive Rolex. For non Rolex, it would be the Breitling Navitimer.

[@get2dachoppa249]

I’m a helo bubba myself, and I feel you on the Navitimer, but I’m leaning towards a blue-dial Aerospace.

[@mikeb.thewatcher]

I love my B01 Navi! Highly recommend 👌

[@DanielHughes-rf2yf]

I thought all Rolex were made outta gold. Looks like I was wrong.

[@gregschulte2953]

Have a Daytona & submariner- love them. Only buy these watches when the market is awful. I would never buy from a Rolex dealer. Both of my watches were purchased at a huge discount to retail when dealers couldn’t sell anything. My advice is to wait until prices are tanking, which they do every 5-7 years.

[@bigstef6637]

Excellent video, but a lot of the things pointed out as negatives are exactly what makes Rolex desirable. Rolex is a great reward for hitting a milestone. Your 1st choice is really distinct but it’s really awesome. Every watch guy (or girl) has to buy at least 1. After that, you can branch out to Grand Seiko….now THAT’S taking the plunge! Watch collectors are one category, and Rolex guys/girls/collectors are something else…

[@realalexmackenzie]

I have bought and sold 3 Rolex in the past few years. I enjoyed them in the moment, but buying them at retail, the profit in selling them was just too large to ignore. Sold the last one a month ago at a premium, though smaller than the first two. I think 2024 will bring a change to the watch market. I will be able to buy that last one back, brand new, for less than the sale price. Until then I have a couple of dozen other very cool pieces (yes, I'm a watch guy). Value for money, everything else in my collection trumps Rolex. As an example, I have 3 watches from a newer, but very respectable Swiss brand. All in-house movements, limited editions, original and outstanding designs that rival 6-figure high horology pieces, and my cost on ALL three of them is about the cost of a Sub, at retail. Yes, I bought them well, far below RRP, but it is an example of what can be found if you're knowledgeable and open-minded. NOW, having said all that, if I go out somewhere and I wish to reflect my level of wealth and success, those watches are not likely to do it. Apart from looking cool, and most people would surmise that at least they weren't picked up at Wal*Mart, they just don't have the brand cache. Most of the time I don't care. However, nothing beats a Rolex for establishing in the minds of most that minimum level of success you've attained.

[@fontyyy]

Define value, you bought, wore and sold Rolex watches and made money doing it. Next to that even £15 on a Casio is bad value as it's at least a fiver down the drain.

[@tricky92x]

I would have considered this approach, but I much prefer the 5 digit Submariner and Explorer IIs than these new maxi case designs.

[@OneTalaw]

It took you a while, but you finally came the realization that the Explorer is the perfect one watch (Rolex) to own. It can be dressed up, down, casual, sport etc.. it can do it all. If you look at my comment to you years ago.... you'd of saved yourself a lot of time and money.

[@ianforber]

These days, any watch over about £500-£1000 is not needed. That price point gets you something you will enjoy wearing and is likely to be seen by normal people as a nice watch. As a Rolex CEO once said, “Rolex doesn’t sell watches, it sells luxury”. I only buy watches I want to keep and wear. One of them is a Rolex (an Explorer 1 in 36mm) all the others are Omega. I bought that because I liked it and decided that similar, cheaper watches (eg Smiths Everest) wouldn’t make me smile as much when I wore them. If you don’t want a Rolex Explorer, buy an Omega Aqua Terra, especially the 38mm blue dial. It’s fantastic.

[@vintagecrazyjay4970]

I waited 20 years before purchasing my Submariner. I plan on wearing it until I die and giving it to my son. Watches don't change who you are, buy what you enjoy. To each his own. Cheers!

[@mundotaku_org]

I agree. When you bought your watch in 2017, it was expensive but justifiable.

[@josephpace8816]

I bought a Pepsi Tudor GMT. It is a tool watch but I love it! Rolex owners give me alot of respect.

[@P_Ezi]

I think you meant to say pinnacle (highest peak or best) instead of pentacle (a "magical" symbol.)

[@conor2439]

Rolex 16570 is the greatest Rolex and probably the greatest watch ever made. A relic of a lost era for Rolex, 5 digit reference, 40mm, red GMT hand, black or white dial. Ultimate GADA

[@tricky92x]

Totally agreed. And, the 14060 crushes the new Subs in my opinion. I have the 16570 polar and neither will ever leave my collection. They are perfectly balanced cases and absolutely hug my wrist.

[@blueshattrick]

The Citizen I bought in high school (1989) still works just fine

[@thetruthhurts7500]

So does your mother

[@BrianLannoye]

Rolex: The Harley Davidson of watches. I cannot justify spending 1000+ on a watch. I just cannot.

[@oldhead5228]

Rolex watches are nice but I have been looking at lux military watches. Can you do a video on military watches?

[@Peanutdenver]

I have a Bell & Ross BR 05 Chronograph that has served me well over the past year. I'm not sure what price point you're looking for but it's an aviation style in the 5-8k region. Very different looking watch that won't be mistaken for anything else. The Breitling Navitimer B01 is another watch that I just purchased recently and it's definitely an aviation watch, may be one of the best looking watch I own. Good luck and I hope this helps.

[@johncremeans969]

OK your arguments are valid I just don't think they're relevant I bought a millgaus because I could I could buy one because my daughter sold them. She told me that her job was to disappoint people and tell them that they could not have a Rolex there was a waiting list and every month all the sales people would get together and pitch one of their customers who deserved a Rolex based on how much money they had dropped at the store that I don't know what their potential future buying habits might be worth. I realized that being her dad put me at the top of the list so I bought one. It's called a speculative asset it's not a investment but the day I walked out the door I earned 30% profit the resale value was that much higher that day I walked out the door. However I actually can't sell it because it would ruin her reputation with Rolex maybe in a couple years

[@philipv3098]

The skydweller is a bargain in the Rolex lineup -with its classic looks but very innovativ saros calendar -that would cost over 20k at similar brands…

[@andyhart5669]

Totally agree about price. I got my Date Just in '98 £1,800 before discount (yes, you could get discount back then). If you ajust for inflation, thats about £3,300 in todays money, but the equivalent watch now costs double that. I disagree with you about the Explorer. It looks like the. Oyster Perpetual with a black dial, it has the same two main size options os the OP, but costs £1,000 more. What are you getting for your money? A couple of numbers and some luminescence of the dial, and and a different clasp. If I were in the market for one and they were the same price, I may lean towards the explorer but for nearly 20% more, probably not.

[@phillipwong3754]

Oyster perpetual were seen as "scraps" before the hype. You buying them as favor to your AD so they can get reach their sales target and get allocation for better models where you will hope the AD will sell it to you. Just like the Moonwatch, the explorer had heritage where it was the watch used to climb mount everest. Marketing yes, but with your argument you can get a homage and call it a day

[@nameless_no_name]

For those who are watch enthusiasts, they will be able to identify the eclectic upper echelon complicated coocoo clocks attached to one's wrist. However, for 99% of the population, they do not know these obscure watches or care because Rolex= luxury, success, and craftsmanship....(good enough for Warren Buffet, good enough for me). My buddy has his dad's 1963 Rolex and it looks beautiful and works great. I have no doubt that in 20-25 years this clean, simple but elegant watch will be passed to his son. I have a GMT Master 2 two tone jubilee. I paid a boat load for it and it is gorgeous. In addition, I have a GS Sky Flake that is beautiful and technically/mechanically better (maybe) than the Rolex. Not one sole has stopped me to admire my GS vs the many times stopped while wearing my Roli. You don't buy a Rolex to simply tell time. Example, I could buy a Lexus which looks nice, is great on gas, good maintenance costs, can fit my golf clubs in the back with room to spare. All these aspects are better than the Ferrari GTB, however, is the Lexus more sought after or the Ferrari? ....be real If you want to by innovation, buy a gadget that will be dated in 5 to 10 years. If you want to buy art, buy a sculpture. If you want to buy something that is timeless quality and sought after forever, buy a Rolex. Your children's children will thank you for it.