Youthforia's MAJOR Move! + Forma Brands is GONE??? + Jake Paul Bodycare! | WUIM Top News

[@jenluv]

*NOTE* During the commentary on parabens, you'll notice a red screen with an !. This is an error in my editing software because my highlighting plugin failed. I didn't realize until someone pointed it out after the video went live. That was completely my fault. Usually I scrub through the video after it renders to make sure there are no errors and I just forgot to do that. To read the full article that I was trying to share, here is the link to the FDA website: www.fda.gov/cosmetics/cosmetic-ingredients/parabens-cosmetics

[@amypanddirtytoo1926]

Hey Jen, you might want to research formaldehyde a little more too. Formaldehyde is created by all living things, from bacteria to plants to animals and to humans. It is a NECESSARY part of cell metabolism and is vitally necessary in the formation of new DNA. But like all necessary things, too little.......or too much and you get birth defects, neurological disorders....cancer. As well as a whole host host of other issues that arise when our DNA is not perfectly formed. Like potassium: too little and you can't flex your muscles, and your heart is a muscle, so heart attack! It is called HYPOkalemia, it can also cause paralysis. Too much potassium and you get HYPERkalemia, which pretty much causes the same thing. But could you imagine what people would think of the clean beauty community if they started saying POTASSIUM was dangerous! LMAO! But it is. Just like formaldehyde. Too little and it cannot do its job of generating DNA properly and we get all kinds of fucked. Too much and the same thing happens. And what's really sad is that when you search formaldehyde you get results for "how dangerous it is" and you have to really dig and put in the right phrase to come up with the information that used to be front and center only a couple years ago. Not drinking enough water and you die by dehydration (think stuck in a desert kind of no drinking). but drink too much water over a short enough period of time and you "dry drown". Not even joking. Everything that is literally necessary for our survival is also lethal to us too. The important take away is balance. Everything is a delicate balance and clean beauty and their fear mongering is capitalizing on this delicate balance to put fear in our hearts where there should only be understanding and wisdom of these amazing processes.

[@jacquikv5560]

Hello Jen, Youthforia pulled shade 600 because they lost all their retailers except Ulta. It's a decision to keep their doors open for future business, period.

[@transsnack]

And honestly, Ulta keeping it up just made them look worse, because it let everyone see how bad it looks. Straight up coal black. It even looks bad in the bottle.

[@joperez6745]

Of course, that's why community matters, and influencers really influence. Good on Golloria

[@etherealaesthetical]

Yes! I found it in an Ulta on June 10. And even though you can’t buy it on the website, the picture of the model is still up and that horrendous job listing is still up. It doesn’t feel like they’re actually changing

[@celinec2483]

Yeah but one was going to buy that anyways

[@DinkyInky2]

I heard some Ulta's pulled it early on because Target threatened to not associate with them if they kept it up. I know back home they weren't carrying it in the Target/Ulta when I was there two weeks ago. The Ulta in my town refused to put it up in the first place, and stuck the rest of their products in the 'corner of shame'. The store manager(not sure what they call that position) said that was her hill to !!! on, and while she worked there it wasn't going to be sold or noticed, job be {expletive}.

[@HobieInTheBox]

Youthforia realised nobody is on their side and finally gave up. It's honestly gross it took them this long. Also shame on Ulta for still hosting shade 600.

[@thisisavivistanaccount7866]

there were people, just not enough to justify business why.

[@EIIy]

Honestly, my theory is that they kept it because people were buying it because of the controversy. And I bet they were happy to sell the stock before pulling it out

[@paigebangle8040]

As a microbiologist that works testing preservatives in pharmaceutical products, I am begging everyone to adhere to expiration dates on "clean" beauty products. Those preservatives are there for a reason and some molds are very, very hard to kill.

[@kimnoir]

Some people need to realize that mold is nature too and nature kills. 😂 A lot of the time, synthetic is safer. I'm truly astonished by how people treat preservatives.. like they're meant to *protect* you, you know that right? Why else would they be in there?

[@paigebangle8040]

@@kimnoir EXACTLY

[@Steampunkfox143]

@@kimnoir Which is why it kills me when people say they wish we could go back to living in nature. Nature wants us dead. That's why people died so easily/young back then lol. People said it with the "Raw Water" fad a few years ago. Every time you step outside your door and you don't get nerfed immediately it's you giving the middle finger to nature lol

[@Dlyd74]

@kimnoir No, the general public’s general knowledge is so lacking that they don’t know that those preservatives are there for our safety!

[@Mi-be1os]

THANK YOU! I don't blame the general public for not knowing any better, but it really irks me when brands promote the whole "clean" thing. I feel similarly about e-numbers in food as well... Like, is the fear-mongering really necessary?😭

[@Sheepyyixing]

Tirtir heard all these makeup creators who were like “great formula, they don’t have my shade” and worked with a bunch of people to majorly extend their shade range. Truly a masterclass in listening and learning

[@Tiny_Koi]

Oh my gosh, I didn't hear about this, i love the tirtir formula but they didnt have my shade so ill check it out now!!

[@getem7640]

Still very few shades for dark skinned people compared to light skinned though, and only for one cushion foundation product. They have countless other foundation products that have only 3-4 shades. Being a korean brand isn't really an excuse for this, especially if they are going to market to the western world.

[@thabb194]

I'm pretty sure they already had the expansion planned which is why they had already sent pr to influencers. They had to have been expanding for a while already cause it was like a month turn around

[@funsizedi88]

​@@getem7640well they have 36 shades, as of now with 12 more on the way. Also, keep in mind, the red cushion(there is a white and pink one too) oxidizes, so 1-2 shades lighter will be the shade u need. I'd try 1 shade lighter. I'm fair but almost everyone is saying that on their reviews. I got what I signed was my shade, it oxidized and is now a little dark. I'm going to have to get a lighter shade.

[@vernal3708]

@@getem7640i feel like it kind of is though. being a korean company, the vast majority of their costumers have light skin, so of course most of their products will cater towards them. that’s just basic business. of course, it’s great that they’re branching out and i’m glad more people can now use their products, but it’s normal for certain brands to not be made for every single person in the world, especially when the country they’re based on has 99% fair & light-skinned people

[@absynthefaerie]

Saw a ballerina use the Youthforia foundation instead of blackest black in comparison on her shoes (they typically “have” to use blackest black acrylic paint to get the deepest black possible) and the Youthforia is almost as dark as the blackest black acrylic paint.

[@r.joyceheard1089]

I saw that too… and she even pointed out that one shoe she did with the black Sharpie at least had a blue undertone

[@kladies3021]

Yikes 😬! That's like even MORE evidence that this shade is not for humans!

[@ktfearless]

I’ll be real honest, I don’t like Jake Paul. However, this body care line is so smart from a business perspective. Teenage boys haven’t had products directly marketed to them since the Axe days & this fills a HUGE gap in the market for men’s personal care.

[@Sokatiiee]

And they seem to be flooding it! I didn’t realize it was supposed to be out on the 12th but the closest Walmart to us has had a display out since the beginning of the month, which was smart marketing because his fight with Mike Tyson was also supposed to happen- burn anyways the display has almost sold out each time I look.

[@xvivido]

I'm not too fond of him either, but if he can manage to make teenage boys care more about their personal hygiene, then honestly, I am all for it!

[@heehaaww]

If there's one thing he's good at it's making money 😭😭😭

[@clarisejackson2623]

Youthforia doesn’t actually care or they would have made this right a month ago. They just said sorry because they were called out. I still chose to not support this brand because this CEO is not genuine.

[@deedeedussard]

I think they only said sorry because after people were buying it to try and returned it they realised that they were starting to lose money and that's why they said sorry

[@clarisejackson2623]

@@deedeedussard oh I agree. They are losing business as they should. I don’t think the CEO is really that sorry none of her videos seemed genuine at all.

[@Kiterpuss]

If Youthforia actually cared they would have been socially aware enough not to make literal black facepaint in the first place. There's no excuse in any globalized culture or internet based company to pretend you don't know that minstrel shows and blackface exist and that it's bad.

[@victoriat5103]

I miss the days where celebrities would just endorse cosmetics instead of starting subpar brands.

[@ErinLeona]

Id say only a handful or less have actually GOOD brands (at least cosmetic brands)... skincareit gets harder because they can basically just have R&D and Chemists etc doing EVERYTHING til launch, you never know how hands on someone actually is, and you cant expect them to be back there creating some innovative thing we've never seen before, since they arent scientists... but in skin and hair, I don't mind a celeb creating a brand WITH their favorite or personal esthetician/dermatologist/cosmetic surgeon or with their favorite stylist/colorist because the celeb brings in money to really get the brand up and running plus name recognition, and then there's someone who really knows the industry...

[@izobellle]

same! some celebrities have great products but… i’ve had enough

[@VibinJivin]

how about jlos skincare? totally not affordable.

[@VibinJivin]

@motherofcats6494 oh wow, I never tried but knew it was crazy priced.

[@kladies3021]

I'll definitely admit that I have very little confidence in celebrity brands. But if I'm honest I'm kinda more cautious with celebrities in general. It seems like the day of blind fandom is going away. People won't just buy a product because they like the celebrity they actually expect good products!

[@onewhisper22005]

If Youthforia was listening to customers….they would have taken it off immediately AND apologized and said they removed it instead of disappearing for so long and then only coming back with a job post. If they were committed to inclusivity….they would have actually had a shade range that varied from the beginning. They could have just had their original 15 shades BUT had them vary in depths!

[@C_majuscula]

Agreed, please be very careful with clean beauty products, particularly liquids. If you notice ANY change in odor, texture, or color, toss it out. It's not worth the potential infection. Parabens, BIT, MIT, and other biocides, fungicides and preservatives are absolutely required to maintain the market-accepted shelf life of products. We are even seeing these issues in other liquid products in other industries outside personal care. Regulatory agencies around the world are taking biocides, fungicides, and preservatives off the market and requiring reformulation and changes in shelf life. And sometimes, there is no preservative package that works and products have to be pulled off the market.

[@midlifemom5829]

Bring back dirty makeup! 😂 Seriously!

[@ErinLeona]

seriously, i couldnt imagine buying a "clean" skincare product... omg a clean sunscreen would just be throwing away money..... ok I admit I have so much skincare and makeup that if I buy anything its basically throwing away product... but at least when they have preservatives I'm not having to walk on eggshells around experation dates, checking every single one on every product I use that day.. (I do love powder for L-Ascorbic Acid though, because you never have to worry about it losing potency, I mean Ill BUY a Vit C serum online and it ARRIVES already turning orange, couldn't imagine all my products breaking down like that)

[@deedeedussard]

​@@midlifemom5829😂😂😂 I love me some dirty make up

[@Alystu]

My first thought about Jake Paul making deodorant is if middle school boys start buying deodorant at the same rate they bought prime I'll allow it 😄😄

[@thisisavivistanaccount7866]

honestly, i never thought about that! I’m now flashing back to middle school and being shocked at how smelly the boys were. We even had a little assembly about hygiene bc i guess some kids were a little too ripe!

[@jenm9099]

Lol, that's why I'm not mad at the Rock's brand, my son actually uses the deodorant 😂

[@emzittle7]

As long as it doesn’t smell as strongly as axe, I think this might be good 😂

[@jenzerr8856]

Exactly! Amen! 😂

[@Succatag67789]

@@emzittle7 i bought the body spray it doesn't actually smell that strong and really blocks odor pretty good

[@Robin-bn3hv]

Lipstick Queen was founded by Poppy King. She recently re-restarted her own self-named lipstick brand based in Australia. For a short while, she had a warehouse in the US so I was able to order 3 of her new lipsticks. But now she’s shut down that warehouse; she posted a video on her Instagram about it, if you want details. Basically, she operates as a very small brand and had too much trouble and cost breaking back in the US market, especially since she doesn’t have celebrity or influencer support to drive marketing and compete with other brands here. (Personally I wish brands didn’t have to rely on online influencers for sales but whatever.) So now she’s just got her Australian warehouse which doesn’t ship to the US. That’s a bummer because I LOVED Lipstick Queen’s lipsticks and looked forward to Poppy’s return.

[@acm22]

Thanks for this post! My daughter loves Lipstick Queen and was so bummed when we couldn't find it anywhere!

[@Robin-bn3hv]

@@acm22 I feel your daughter’s pain. I still have several of my old Lipstick Queen products (the ones that haven’t gone bad yet 😂) and they’re still some of the best lipsticks I’ve ever worn-and I’ve been a lipstick addict for decades. Poppy plans to bring back the LQ Saints and Sinners lipsticks: she’s released several “Sin” shades so far. They’re all available at her own site, but there’s no shipping to the US. Buuut you can still buy 3 of the shades at Moda Operandi, a US-based retailer.

[@bardlover6]

@@acm22I think JCPenney has lipstick Queen

[@Aurora_Celeste_ASMR]

I looooved the sheer black lipstick from them, I think it was called black rabbit? The packaging was so cute too, all lacy with a hidden bunny!

[@ChrystalVanDusseldorp]

I still have my Girls will be Boys lip balm. It turns to a pretty mauve shade, and I've been babying it the last couple years. 😄

[@virtual_fairy]

i'm so excited to see tirtir expand their shade range, k-beauty tends to have an issue with colorism and only releasing 2-4 shades... hopefully the virality of this foundation + the sales will encourage more k-beauty brands to be more inclusive!!

[@binaryshrine]

thank you for being a balanced voice on clean beauty. you, Robert (Welsh), and Dr. Wong (Lab Muffin) keep me from being my most cynical, as someone who works on the sales side of the industry. I almost feel like it the most sensible turnaround from "clean beauty" would be brands talking about what's *in* their products, not what *isn't.* talk about why your ingredients-preservatives, silicones, talc, whatever have you-are proven safe. when customers feel educated, they feel empowered to make purchases, at least in my experience. just my two cents 🤷

[@MA1.5]

The idea of a guy I’m dating smelling of a Paul brother product or possibly a Paul brother terrifies me.

[@kladies3021]

Is it just me or does a Paul brother product seem like it would be a "red pill" type of audience!🫣😬

[@pagemastrogiovanni9195]

I like the Elf commercial but I agree I felt like I didn't get any info about how the bronzing drops work...what they look like on, etc.

[@meowkitty2956]

so after they made their money, had people doing blackface thats when they remove the shade...... they just need to stop saying they want to be inclusive because its obvious they don't

[@BLARG09]

The only reason Amy sold was for people to call them out. They were never gonna make a dime on that rediculousness.

[@SomeplaceScary]

I keep finding mushroom juice used as a natural preservative in certain food and drinks now, and now I'm having to check things you'd never think to check for mushrooms, because of my mushroom allergy:/

[@tdsollog]

Jake Paul….. “You are NOT a celebrity!” Sick burn! 🔥🤣

[@ErinLeona]

well, is anyone who meets with trump just for the PR a real celeb... who WANTS that kinda PR anyways

[@CrumsTheCreator]

@@ErinLeona I don’t love Jake Paul but the guy is fighting Mike Tyson and that fight is estimated to bring in 250 million in revenue… so that’s insane to say that kind of money isn’t made by a professional/celeb status. He also has more followers than almost any of the brands covered on this channel. Again I think he sucks but he’s not a nobody.

[@adey126]

@@CrumsTheCreator They have been promoting that fight for years now. It’s not gonna happen, like the MCU Blade movie.

[@CrumsTheCreator]

@@adey126 he made 40 million off the 3 fights he completed. That’s again more than the net worth of most of these small makeup brands. That’s a celebrity status for something that is airing on TV/in the spotlight. It’s incredibly silly to say he’s not when he has a networth of 90-110 million all based on careers that involve fame. There’s very few “influencers” that achieve that kind of money. And most that do are not males it’s females with a handful of exceptions like Mr Beast. Again I don’t like the guy but that’s ignoring the real facts to say it’s not.

[@hattarapilvi]

​@@CrumsTheCreatormaybe in the us hes like a b-list celebrity but certainly not in europe. people who aren't online a lot have no idea who he is (other than maybe some parents of little boys).

[@beautyandthebeaker]

I tested my personal talc based face powders (CharlotteTilbury and NYX) for multiple types of asbestos. To be sure, I got an independent asbestos test kit from Home Depot (or Amazon…not sure it’s been a while), sent in samples from my same makeup powders. Pro Labs only charged me around $15 per sample to test with the mail in kit. The results from their lab matched the results from mine. Was my sample size of only two products very small? Yes. But they are the two I actively use, which is why I specifically tested them. I did buy a replacement powder which I have not yet tested, but plan to prior to use. I am aware not everyone can afford to spend $15 to have each product individually tested. However, it is an option and the mail in kits are available for a wide variety of labs.

[@lindabuck2777]

What are the results?🙏🏻🤔

[@beautyandthebeaker]

@@lindabuck2777 Both of my powders came back negative for the six types I tested for. 👍

[@beautyandthebeaker]

@@lindabuck2777 negative for all 6 types. I think KZbin is being weird with the comments again….

[@tifinity]

That'd be a great idea for a group of people who wear the same brands of makeup - hope some of the makeup youtubers pick it up!

[@kleptomelly]

It is so frustrating to not be able to find an antiperspirant anymore because of all the fear mongering around aluminum. Yes, they are still out there but fewer and fewer seem to be available. My favorite from Vanicream was discontinued 😢

[@shireads2954]

I was super excited to see that Lume just came out with a whole body doederant/antiperspirant. I would love to sweat less in places besides just my pits, and this antiperspirant is supposed to be safe to use _everywhere_ 😊

[@jocypare6019]

You detox by sweating. Maybe it’s worth a try 😊

[@macarenacabral4258]

I use the brand Secret and it's worked wonders for me 🎉

[@MagiCaeGirl]

You know I'm not really a makeup girly but i really find your videos so interesting, well presented, non dramatized, and actually calming. Thank you for putting out polished videos ♡

[@lifewithklc]

“It showed their lack of consideration for ppl of a deeper skin tone” so well said, and this factual stmt covers SOOOOOOOO much more than makeup.

[@marie-luiselubich3288]

The reason why isopropylparaben and isobutylparaben are not allowed in cosmetics products in EU are due to their endocrine disruption capabillities - it has never been corolated to cancer here.

[@janmarchand7294]

I'm so glad TirTir is formulating more shade ranges, because everyone should be able to try out their line. I just got mine in and I'm really enjoying the ease of application and coverage without any fussing about.

[@kaitlinbeste]

Every time I hear that I hear Michael Scott in my head "I DECLARE BANKRUPTCYYYY"😂

[@cerisemin]

Aww man where am I gonna get my black paint from now!?

[@marlbboro8091]

have to go back to Michaels or Sherwin Williams , instead of Youthforia

[@Cat-tastrophee]

💀💀

[@jessmarie2692]

Your husband bringing in the Jake Paul results had me dead LOL

[@ChrystalVanDusseldorp]

Maybe you could expand the celebrity brands counting to celebrities AND influencer brands, since sometimes the lines are blurred.

[@juliasmith5006]

As an auditor, only selecting 50 random singular items is not enough while i dont know how many products use talc in the U.S. i will bet you that it is less than 1% so the FDA definitly need to increase the amount. while i dont know how this would be done logistically the FDA need to do better because it is a real danger

[@tatiana.mp3]

With a certain party in Congress demonizing federal agencies and slashing their budgets, they can only do what they can with what they have. I'm a federal employee in one of the less hated agencies and we are feeling the budget cuts. It is likely to get worse if a certain someone wins in November who is on a mission to gut the federal government. Just saying it is more complicated than just telling the FDA to increase the frequency of something they do.

[@ultraviolettas]

Ulta had shade 600 in store three days ago!!!

[@tatiana.mp3]

The red compact cushion foundation from TIRTIR is amazing. I've never been a fan of cushion foundation but the hype about this one got me and I tried it and it is seriously the best.

[@drpri1836]

I'd love to try it too.But currently I'm in a foundation antihaul, so I'm waiting until I run out of a full coverage foundation.

[@tatiana.mp3]

@@drpri1836 they have mini versions of some shades if you ever do want to try.

[@mrsbinkbonk]

Sitting home sick and feeling sorry for myself. Seeing your video pop up brings me joy!

[@ErinLeona]

sorry you cant be spending Fathers Day with loved ones, my love 😻

[@ma_86]

Ugh same here hope you get better ❤❤❤

[@lexyk8265]

😂 you got me with the Maury skit, I laughed out loud. Good throwback. Props to John for the envelope hand-off 👍🏻

[@jodiekelly1355]

I think people often confuse the qustion is someone is a celebrity with whether they want them to be a celebrity or not. Just because you don't like someone or think they SHOULD be, it doesn't change the defi ition of what celebrity is 😬

[@jaclynlevy5644]

Yeah, I personally think he counts as a celebrity.

[@HopeeInk]

Ngl I kinda see potential in this W line. He’s now a boxer of sort and has a lot of eyes on him in the sporting world. Having a body care line that emphasizes it’s effectiveness during high performance sports is a great move for him. Well a better one than this gambling side he’s pushing. Him labeling his „somewhat clean brand“ as a brand without „weird stuff“ is eye brow raising yes, but so are clean brands in general and it makes complete sense for his costumer base. I think you really can’t formulate these types of deodorants without aluminum, so I wouldn’t say it’s a pick and choose in that case. I lowkey find it genius. It’s a well thought out brand, with a reasonable price tag and easy accessibility to the point that people who haven’t heard of Jake can easily pick it up at Warmart. It would be in his best interested to not plaster his face everywhere on in-store advertisement. Speaking for my brother and my ex boyfriend now they don’t tend to look who’s behind brands and what value these brands hold. They pick something up that looks interesting to them and that’s it. The neon packing could achieve exactly that. I can see it work and for ones it makes sense with his personal brand. And to answer the question if he’s a celebrity, he a professional boxer now, so I think he might have surpassed the influencer label, since he reached normal mainstream media. The same way a Quinta or Emma has done. So yeah he a bottom D list celebrity I thought he should have been included on the list.

[@HopeeInk]

Look at me praising Jake Paul, weird things are happening in 2024

[@TheRJBro]

I think he is absolutely a celebrity. I don’t care for him at all but he’s a celebrity. I don’t enjoy Brad Pitt either but he’s a celebrity. Public figures don’t have to be likeable to be a celebrity. He’s an actor and athlete.

[@iluvearth99]

Agreed. At the very least, he’s enough of a celebrity to have a celebrity line. If people buy a product because of who owns/makes it, then to me it’s a celebrity line

[@mybeautyfilledlife]

"if you want to see his brother Logan for some reason" 😂 I was DEAD 🤣🤣

[@ItsMona4Me]

I am crying laughing at the Maury clip! “You are NOT the ‘celebrity’, Jake!” 🤣🤣🤣. Love your videos, Jen! 🫶🏾

[@MzzAnneThrope]

Jake Paul always looks like he smells like creatine and B.O., so that was definitely a choice.

[@ashcraft555]

To me he looks like a guy who sprays on a bottle of Axe a day to cover up the B.O. smell so then it makes sense, I guess.

[@CandyCupcak3s]

What I got from the elf commercial is that they make you not look as tired, can make it seem like you actually step outside in the sun (😂)

[@bizzlecrafts]

I am always zoned in on Lipstick Queen. Poppy King did recently release some lipsticks but, based on her instagram, pulled from the brief time she was in the US market with it and I think is only shipping in AU. It could be worth a story for your channel to dig at it. I think she really is a lipsticksmith and is always worth seeing what she's up up. Lipstick Queen really was a marvel.

[@SussexSandra]

Hi Jen. You look lovely and summery today. Wish the weather was as summery as you look here in the UK.

[@SussexSandra]

That Youthoria statement was written by someone who is new. Definitely someone who has an understanding of inclusivity and/or someone who is more skilled in public imaging because the owner & her husband had no clue.

[@unpaidwaystarroycointern]

LMAOOO REAL i can’t believe it’s june over here, i don’t think the sun got a memo😪

[@SussexSandra]

HI Jen, you didn’t mention Fenty Beauty (Rhianna) Fenty Hair which launched this week. Jake Paul’s skincare line, I think will actually do well. Young guys used to douse themselves in Lynx here in the UK. I think Paul’s brand is a “ healthier” or less harmful alternative to that bloke Tate. I’d rather young men work on their appearance and hygiene rather than learning how to misogynists and abusers. I’m sure Paul’s team will hear your concerns at some point and address the issues.

[@HeyItsStephx]

20th is the start of summer, so hopefully, it gets better 😭

[@SussexSandra]

The Elf bronzing drops advert- At no point did they show what the product looks like applied. Would have been nice to see before & afters on different skin tones. All in all, the advert told me and showed me nothing. So it was a waste of money in my opinion. Will see you in live chat at 3pm 🇬🇧

[@judytejadarodriguez8984]

Love ELF but I agree. It looked like a movie short or something 😅 I love you and thank you for all you do!! ❤

[@leonettab7479]

I would love to see you or another research/science geek creator take on “clean” fragrances, the perfume world has been infested with that marketing as well.

[@ChrystalVanDusseldorp]

Asbestos testing kits are available on Amazon and at hardware stores (Ace, Home Depot, ect), and run mostly from $10 - $60❗️❗️❗️

[@itsbrimeeks]

An apology should address who was harmed. This one says nothing about who was harmed, why it was harmful, or anything about their actions. Taking shade 600 off the shelves was the literal least they could have done and it should have happened immediately. Youthforia continues to assert and prove that they do not know how to take accountability nor are they willing to actually call out their literal mistakes. Just really gross all around. May they get the business they deserve. None ✨

[@reb3578]

Morphe is one of my favorite brands. I use their foundation and mascara daily. Their 35 palettes are my go tos for more interesting looks. I bought my brushes from them in 2017 and they're still going strong. I would be absolutely gutted if they shut.

[@Ajlatango]

Bring back Parabens. I had very annoying and painful dermatitis on my upper eyelid for months- went to the dermatologist, spent money on steroids and other ointments to try to address it. And finally after months for dealing with it I saw a video about Kosas products going bad and growing mold very quickly and so I did a sniff test on my Kosas tinted brow gel which I used daily just to realize it smelled rancid. As soon as I stopped using that product poof the dermatitis was gone. I’ve gotten rid of all Kosas products and no longer trust them therefore I will not be purchasing anything from them again. I’m back to my benefit brow gel and I’m not going to experiment anymore

[@ChrystalVanDusseldorp]

I'm so sorry that happened! I don't trust Kosas products AT ALL.

[@jeanams07]

Thank you for sharing!

[@vanessaa7602]

You used it daily but didn't notice the smell...? Yeah, clean products are obviously not for you.

[@timdaley8978]

Where I have a big issue with clean beauty- is when it comes to certain things like “oh its a hormone disrupter” or “it can turn into formaldehyde or other formalins when its broken down in the body”: the amounts of those things in products (save for where they end up with high amounts and have to be pulled from shelves) its negligible. Unless you are eating your skin care hair care or makeup its gonna be negligible. And- if you are eating your products A that is concerning and B those “nasties” as clean beauty likes to call them- isnt gonna be what makes you sick 😅. This is a very abridged version of the way these compounds are considered safe for use is through testing that looks at: absorption rate (how much of these compounds actually get absorbed through the skin), mcg absorption over time, (how much actually would be absorbed into the body with prolonged use), quantity of the ingredient in products (these have to remain at density that would remain negligible even with prolonged use) etc. if they dont meet these criteria they wont be in products because it would be illegal. Like it is so much more involved with that but if you find these brands getting in trouble for having high amounts of things like formalins- their R&D teams screwed up big time.

[@Chewtubehuskyhouse]

4:41 Sounds like Mark Cuban’s PR team finally got on that Youthforia response 😂 The way he’s gotta be like, ‘….this is why I’ve NEVER done a makeup deal…’

[@jodigirl1979]

Your videos are what I look forward to every Sunday morning . Thank you !!!!!

[@On2Vlogs]

I'm struggling to find products that do have parabens because I want to make sure there are preservatives and they have a long shelf life.

[@addiem4387]

I am personally a no parabans/sulfates girly because it hurts my curly hair. I’m intrigued to see how this development goes forward!!

[@armyforlife3191]

I love What’s Up In Makeup.

[@Pusheenmybuttons]

The bit with your husband was so cute!

[@theonlycreativeurge]

I love the poll idea! So fun to engage with that and see it in the video!

[@AngelMannNSI]

So are we not side-eyeing Ulta for not only continuing to support youthforia, but selling 600, and continuing to hype them up via corporate social media platforms?

[@deedeedussard]

Yes we are coz everyone else took it down quick

[@TheRJBro]

I’m guessing that they had a contract that they weren’t able to break

[@AngelMannNSI]

@@TheRJBro makes sense. What got me was the Ulta account continuing to support the foundation commenting on posts that have since been taken down

[@disgruntledmoderate5331]

I have used Suntegrity before, but I prefer the 5 in 1 tinted sunscreen. I haven't used it recently because they are expensive, but it does feel super nice on the skin. Glad to see they are doing a voluntary recall. I agree about the ELF ad. Not on the same level as the other ones they have done recently.

[@zenmaster9195]

Nice to see Universal's backlot in the ELF ad. 😆 I know that glass facade anywhere!!

[@tashalinton1028]

I am confused by what the bronzing drops even are for. Are they to put where your bronze goes or are they to be mixed in with other products like they showed the last girl doing?

[@SebzDevYT]

Yeah. I see what you say Jen. I feel like the commercial could've been for any product and not as specific for the bronzer.

[@BlueEyes-0222]

I really enjoyed the ELF commercial!

[@sandrag3854]

Me too.

[@armyforlife3191]

20:03 this is iconic 💀🩵

[@teresamckeown5594]

I had so many lipstick queen lipsticks. They were all so comfortable and pretty.

[@ypdcs1]

The born dreamer perfumes are actually being sold in Douglas (some sort of Sephora in Europe) and in Action (a discount chain). greetings from Europe. :)

[@jennypettersson]

Haha loved when Jon came in with the results 😂. I have had skincare go bad on me and be all moldy 🤢. And I didn’t even see it first because of the packaging, it wasn’t until I feel a weird smell from the serum that I noticed it!! It was from a “clean” beauty brand.

[@jacquikv5560]

The ELF commercial was cute, but it didn't quite live up to the previous ones. The airline bit seemed out of place and should have been removed from the commercial. ❤

[@ronnie-lynn]

There are so many ELF skin care products on their website that they won’t ship to me here in Canada. I can’t get the serum, the glow screen. I was shocked and annoyed. But I guess it is not up to Canadian standards either the spf ? 🤷🏻‍♀️

[@SoaringSparkles]

didn't expect to hear about forma again

[@ChelsyHatchet]

Not too many people talking about Wyn Beauty but love love the foundation and lip treatment.

[@kaseygoss]

Happy WUIM day! Sending love to all!❤😊

[@PC1989]

My local Ulta had a Morphe display front-and-center the other day and their new "hero" product is that swirly blush. I was trying the swirly blush and didn't realize it was Morphe at first. The formula was good. I didn't buy it because I don't need a new blush, but no complaints on the quality or colour selections.

[@adriannyc1]

The commercial had a good premise but the tempo was strange. Could have been tighter and also should have included the full application. All they really had to do was put the at-home worker first and show the application and then continue the story

[@silylily1212]

I appreciate the research you do, your videos are always very informative and engaging.

[@luismadrigal6964]

The positivity here is heartwarming. Thank you, everyone!

[@marinelaortiz3202]

I thought the elf commercial was pretty funny. Yes it’s not talking about the product on its own but it’s talking about the consumer and how they react with the product. I especially enjoyed the part with the rude with the person in that shot. Lol and with Morphy, I am glad that not everybody is pushing their products into your face like they did many years ago and I picked up the new cream brush and it’s pretty good so far. Like I said, I am glad that I am not being pushed their products like crazy and always hearing. They are the best when we have other drugstore options.

[@reina4304]

The elf ad is so funny. I feel like the ad was inspired by this British comedian too (can't remember her name but she's iconic)

[@nanekkii]

I saw a Charlie d’Amelio perfume at TJ maxx or Marshall’s recently…

[@Ketaminogue]

Jake Paul is the axe body spray of KZbinrs.

[@lindabuck2777]

Nah, he’d have to step UP to be that low😝😝😝🙄

[@deedeedussard]

😂😂😂

[@samapollosadiegreen2357]

Hi Jen, wonderful video 🤗 In regard to the ELF commercial, I thought it was funny and cute. In my opinion, this one is better than the one with judge Judy. Sorry 😟

[@brittanyschnell]

I just bought a Morphe 2 stack (at TJ Maxx) that's designed to be all you need for a simple look. I keep it in my bag or in my car and I really love it. I might pick it up in other shades if I see them. It's convenient!

[@KitanaTulip]

during the Tir Tir swatches, the dark shades seemed to stop aburptly compared to all the light ones they showed lol. i hope the 15 more are more browns

[@redday1245]

Pretty sure Youthforia pulled that shade because people finally stopped hate-buying it. So now that profit has gone down they pulled it.

[@ronniedalgaard1381]

You're such a wonderful person and watching your uploads is informative and you bring me calmness ❤

[@twinflower03]

I had that sunscreen! I tossed it when I found out about the recall, I hadn’t used it yet 😮‍💨

[@sweet_ume3902]

I showed my husband the W brand so he knows not to ever accidentally buy this, since it will be in the stores.

[@alexandraw909]

Immediate upload notification and I'm in soo quick!! AAAHHHHH!! Also, soo many KZbinrs getting into things they aren't "branded" with, just.... Why???

[@Kristina_with_the_K]

I liked the elf commercial. I think because they aren’t the first, second or third to make them it didn’t need to be explained but it was funny how they showed they are a highly coveted product and that it gives life to the face.

[@lauriedaniele5967]

Hi Jen, I don’t think Morphy will survive because I do not buy anything Morphy at least the brand W is affordable I cannot use Lumi native because I stink by the end of the day because there’s no aluminum minimum.

[@catherinegreer854]

I do love the new Morphe blush 😊

[@Thegeekponygirl]

Hey Jen, at 16:09 your video cuts out it has an error screen

[@jenluv]

Ugh! Thank you! I wish I could fix it now. It's my highlighting plugin in my editing software failing. :(

[@Thegeekponygirl]

@@jenluv thankfully it didn't last very long or interrupt the show too much!

[@AzDesertFoxx]

Lipstick Queen's "Float" was my FAVORITE nude shade!! I loved it!!

[@lexylex8976]

This is sadly this has been a problem with kosas especially when it was delivered straight from the company to hot states like Texas. I’m surprise that hasn’t come out. It’s sad bc I LOVE kosas. It goes bad quickly and can NEVER be kept past it’s expiration which most products can so if you don’t use it up in 3 months you have to chuck it and repurchase.

[@ChrystalVanDusseldorp]

I got the travel size of the Born Dreamer perfume from Ulta on sale for $10. It's pretty nice, but not something I would repurchase.

[@longevitywithalyssa]

Jen, I have to know where you got your top! It suits you so well 😍

[@tishgaffney8953]

I wonder if shade 600 will end up at TJMaxx or something like that

[@sonjaimmonen6610]

50 products tested once a year seems like a very small sample size.

[@katigrace25]

I’m still bummed that Playa was mixed up in this Forma thing. Their products were all great! I hope that the founder is able to create a new brand or somehow get her original brand back.

[@jenluv]

She did! She founded California Naturals about a year ago!

[@misfitmakeup5040]

I didn't know who Jake Paul was until your video today.

[@marlbboro8091]

He is awful and so are his parents. Was so shocking , years ago, when his parents were yelling at the internet instead of apologizing. For what he did. When I watched them I realized why he is like that.

[@Username0467]

Not around middle schoolers much, eh?

[@thatoneburntoutgiftedchild9226]

Wish I could say the same. Both of the Paul brothers have done some pretty questionable stuff, so I'd stay away from them if I was you.