Fashion Business 101

[@Adailyy_]

As a 17 yr old from a third world country, who learned sewing through tailoring apprenticeship programmes, hoping to start a fashion brand and doesn't have much knowledge on the technical parts of fashion, you've taught me so much. I didn't know what tech packs and a lot of other stuff was before your channel. I can't even begin to say how grateful I am to you for putting all this information on the Internet for free. I've pretty much watched almost every video on your channel in the past few months. I'm finally launching my brand next month (it's on a small scale for now lol) on my 18th birthday and I wanted to say thank you for everything so far. This was so helpful and confirmed a ton of speculations for me especially the part of the wholesale vs DTC. You're also hilarious. Can't wait for the next video ❤

[@zoehongteaches]

Thank you so much! Good luck with everything! I wish you every success.

[@jamesbutler5908]

Do you know any one who makes tailor made flags? Thanks

[@jamesbutler5908]

And good luck on your project....

[@bushra2179]

I'm an archaeologists studying very early fibre technology and I love watching these videos. It's amazing to hear how far humans have come

[@timat2233]

Once again we’re blessed with Zoes knowledge

[@zoehongteaches]

[@alexanderpons9246]

We are so fortunate that we have access to this type of information, thank you for all the great content you create and share Zoe Hong!

[@walterw9829]

Exceptional advice. If I did start a fashion business, it would be direct to customer. Love the coat.

[@zoehongteaches]

Thanks!

[@lydia6147]

This is so well timed! I'm having a re-watch binge of your videos. I'm a UK based costume maker, but I'm thinking of starting a small fashion brand. Working through the fear is soooo hard! But I've been developing my toiles and that part is exciting to me, and I think maybe I can do it... I loooved your last video about made to order, it was so insightful!! Thank you so much for your content, love from the UK xx

[@zoehongteaches]

You're welcome! Good luck!

[@DieselDF16]

Wow,we are soooo Lucky to have you share such insider knowledge of the highly coveted fashion industry. This is worth,$$$$$$$$$.

[@kashishkukreja5904]

Zoe can you do one for operations of slow fashion brands, focusing on handmade techniques like hand made embroidery, crochet and how to source handmade fabric and what should be MOQ?

[@daria120i]

yes! id be veeeryyy interested too!

[@zoehongteaches]

The operations wouldn't be very different. The process is the same, it's the fast fashion businesses that are the outliers, they're the ones who cut corners and rush everything. Slow fashion is taking the time to design things well and not cutting corners.

[@ladybarbarapinsonartist4052]

Again, well done, Zoe! Experience +Profitability =Wisdom.

[@ivygmni]

I have learnt so much from you Zoe. So grateful I came across your channel all these years ago. I signed up for a CERT III in Fashion Design and Technology last July and will be finishing up soon. Thankfully the stars aligned and the government was running a special program where everyone that signed up in 2023 did not pay a single dime for the course (originally 10k+). I started selling reworks on my Depop a couple months ago and made things from peplum tops to scrunch tees. Can't wait to see what the future holds and see if I will be able to get my foot in the door with a house fashion.

[@zoehongteaches]

Good luck!

[@jackandjeffdenimco]

I most definitely agree on the crowd sourcing. I just did one not too long ago.

[@judetteeloi2620]

Excellent video Zoe! Very informative, I learned a lot. I have a good friend who owns his own online fashion brand. He just did a sort on online “trunk show” of custom letterman jackets for pre-order. I bought one. I put down 50%. I’m sure once my order ships the balance will be due. He did a limited edition only selling 100 jackets. I believe he sold out. Just a real life example I think of what you were just teaching us about trunk shows. Solid sales strategy.

[@cassierabe2491]

Thank you, Zoe! I used to watch your channel before. And now, I am trying to watch almost all of your video because I want to learn again so that I can start my plan to make a small brand. I was a fashion student before but I wasn't able to finish it due to financial reason. Thank you for giving your knowledge. You inspire me and maybe face my fear and just go with what I really want. Hopefully, I will enroll on your courses on Petreon. From The Philippines. ❤

[@zoehongteaches]

Thank you and you're welcome!

[@idkwuzgoinon]

wake up besties Zoe dropped a new video

[@zoehongteaches]

hahahahaha~

[@AvgJane19]

SO EXCITED FOR THIS ONE

[@natak3705]

This video came just in time. Thank you ❤ Also, I love that you wore this coat for the video! 😊

[@zoehongteaches]

You're so welcome!

[@yuke00457]

😂🎉 oh, Zoe. External motivation ✨

[@thinkuthink]

Thaaat waaas greaaat!! ❤ I was glad to get aome clarification on terms that I've heard tossed around and was basically guessing at 😅 Thank you so much for sharing your wisdom! 🤩

[@zoehongteaches]

Glad it was helpful!

[@Derekkize]

As always extremely helpful, thanks Zoe!

[@zoehongteaches]

You are so welcome!

[@MariSews]

Really love these educational videos that you do.

[@zoehongteaches]

Thank you!

[@alli_mode]

🎉Yay! New video!🎉 Entirely unrelated... I had a dream about a light purple, engraved (p?)leather bag. How do you get your hands on material like that? Also, same vein, perhaps? Got any juicy knowledge about designing your own fabric?

[@zoehongteaches]

I have a playlist called Prints and Print Design.

[@alli_mode]

@@zoehongteaches of course you do. Thanks. 😅

[@joypeacewisdom]

I learn so much from your videos Zoe. I was a patreon member for your fashion crash course a couple years back but couldn't afford it any more so I dropped out. I'll pick up where I left off soon hopefully if it's still available!

[@zoehongteaches]

It's still available!

[@bycarolinakobayashi]

Aaaaa new video ❤

[@zoehongteaches]

Every Sunday morning!

[@diaryofaphoenix1643]

...I love and truly appreciate your informative content Zoe! Would you please talk about the processes of setting up a design studio for an unexperienced fashion designer. What resources should I have access to? equipment? people to hire? Thanks very much! Love.

[@zoehongteaches]

I covered that in my latest video "Who to Hire"

[@katharinestory]

Great idea!

[@luismartinez-ue4fv]

Amazing video did learn a lot, thank you !

[@zoehongteaches]

You're welcome!

[@judetteeloi2620]

Zoe you look like a New Yorker in the fall or winter with that fur coat! 🔥😂🔥

[@zoehongteaches]

I have absolutely worn this coat in New York in the winter! haha

[@chrissheffield5468]

Great video! Thank you.

[@zoehongteaches]

You're welcome and thank you!

[@DeliaSlucutt]

Fascinating, thank you.

[@zoehongteaches]

You're welcome!

[@dt6179]

Hi Zoe. For a brand outside the US wanting to do wholesale to boutiques, is there a way to do it without a sales rep in the US? Can it be done if the brand is able to hire their own in-house sales team in their own country? Or is there a way to directly do wholesale with the boutiques and give them at a less price since no sales rep so I'm saving on commissions and I can give that discount to the store who places orders. Please make a video on how someone outside of the US can do this. Thanks for all these videos. Truly helpful.

[@deboradolcefashion]

Hi Zoe, thank you for sharing your knowledge with us! Does it work the same in the bridal business or are there differences? Can you make a video about the business side of the bridal industry? As a fashion designer how does one work with retailers? Thank you so much ☺️

[@zoehongteaches]

I don't have experience in the bridal industry. You could try checking out my friend Bridal Sewing's channel kzbin.info/door/cXMGAm6Cx72kveyt9P6pBw

[@jamesbutler5908]

Zoe what is the mark up on wholesalers approximately? Warm greetings, and thanks

[@aphrodisiakon]

I am a religious studies researcher and I have applied for business design degree postgraduate. Your channel has inspired me to go after my dreams and I always wanted to manage a fashion business. I also make my own pants now thanks to you 😅 Thank you for all your hard work and support of your followers 🤍

[@yuke00457]

That's a fierce coat you have

[@RobinClayborne]

Thank You!!!!!

[@zoehongteaches]

You’re welcome!

[@thecritiqque]

6:00 The chain in question is probably Barneys

[@ragdollmag]

The mark up on wholesale price is called retail price. I noticed when I went to Myer, a department store and they didn't have my size (Australian size 6) for an Alannah Hill dress, they guided me to the Alannah Hill store which stocked my size and I noticed the price was the same at both the department store and the Alannah Hill store. When I read the Glitter Plan book, that put me off wanting to sell to department stores altogether. Air pollution turned into art supplies, inks, dyes etc, sounds eco but is it actually safe or is it toxic to wear or touch etc?

[@sepidehlotfi-bo1sv]

Hello Zoe I have questions how much you will charge for the designing of collections like 20 pieces?

[@freeloader69]

Quick question about Patreon: can you change the payment date manually on your end if I join today but want the paymnts to be charged on a different day of the month?

[@zoehongteaches]

Creators are not allowed to handle anything regarding payments. Just start on the day you want the payments withdrawn.

[@lydiach7998]

Which program is best for digital pattern making?

[@vahshiM]

❤❤❤❤❤❤❤❤❤Zoe

[@sepidehlotfi-bo1sv]

And how long will take time to deliver the collection??

[@NotSoNaturalLife]

I actually spoke with a store (very well known) that said they do Net 90 terms...😮

[@zoehongteaches]

OMG that's horrifying but sadly not surprising. Ugh.

[@meaprimadonnagirl]

Honey, you are necessary

[@Fassionbydana]

Why did you have to call me out like that😭 11:37

[@cultcaine.]

can i act as my own sales team as the designer?

[@ricerice9437]

11:32, hahah 😂😂

[@randyfernando4442]

Ouch… I’m kind of guilty about “external motivation “…..

[@zoehongteaches]

You're not alone. Self-awareness is half the battle.

[@randyfernando4442]

@@zoehongteaches 🙂

[@destiniefaulkner4022-dg7vs]

hi, how are you? I am a Designer right now, working independantly....I need help to find a trustworthy manufactuer that doesn't cost too much because I 'm just starting out...please and thank you

[@destiniefaulkner4022-dg7vs]

I like making clothing that is Original and classy.

[@neverlost9926]

All the tea is here

[@slacks100]

LOL👗 🕞" Bitch Cause I Said So" You went all Anna Sui On Me especially in that vintage fake fFur Coat I loved that lol.

[@zoehongteaches]

I get that Anna Sui comparison a lot hahahaha