[PODCAST] EP 8: What is Quiet Luxury?

[@christiebecerril8113]

Yes! I loved your commentary about the different skintones and how wrong it is to have so few shades of dark brown. To say it was disappointing would be a huge understatement, it's insulting

[@zoehongteaches]

Absolutely insulting.

[@Americansikkunt]

Why is it insulting? I truly don’t understand why a company, any company, cannot create whatever they want and MUST produce what YOU demand….

[@jaylab8320]

@@Americansikkunt it’s insulting because it excludes millions of people..is that hard to comprehend?

[@DesignNurd]

@@Americansikkuntyou might want to consider changing the “c” in your screen name to a “k” saves time ❤️‍🔥 Get better soon ❤️‍🩹

[@Americansikkunt]

@@jaylab8320 Yes, it is difficult to comprehend. Do you know what freedom means? Freedom means we are free to do/make whatever we like. Regardless of who likes it, dislikes it, feels included, or feels excluded. If you want to make a chocolate chip company that only makes chocolate chip cookies, you are excluding fans of snickerdoodle and THATS OK. You’re free to make what you want. Please explain to me why EVERYONE must be made to feel included, because that doesn’t always make financial sense, let alone moral sense….(it makes zero sense for a company to cater to 1% of its’ customers, taking a financial hit just to appease them, all for the sake of “inclusivity”.)

[@alexzhang3]

quiet/coded luxury...such a new interesting term. and Zoe can explain anything so clearly and interestingly!

[@pilarneary3526]

Great video, Ms. Zoe. Very interesting! Thank you.🌺🤗🌺

[@rachelkarcher2565]

Thanks for another great podcast.

[@naruhodoyabaine]

You and your husbands chemistry is so wholesome !! Thank you for that rant :)

[@naruhodoyabaine]

Idk I just randomly resonated with it because it’s the kind of relationship I wish for one day lmao

[@thinkuthink]

I’m one of the few minimalists (by nomadic necessity) who can boast using 100% of her wardrobe. As I am blessed to gain new pieces, I am looking for longevity via quality and subtlety regardless of the level of success I achieve. I’m grateful for the forced practice of valuing the threads I own and striving to care for them well 🎉 Probably one of the few things I actually have in common with my mother’s generation 😅 Thank you for these discussions!

[@got2bjosh]

Your Pantone rant is precisely why Rihanna's Fenty Beauty line became so popular. Not just her fame and cache, but the way the brand focused on providing quality options for darker skin tones.

[@AB-qb4eh]

there's been a lot of criticism of the brand for not being as good as hyped tho

[@got2bjosh]

@@AB-qb4eh There's a difference between Rihanna's wildly successful makeup brand and her now shuttered lingerie/clothing brand.

[@AB-qb4eh]

@@got2bjosh ok but her makeup brand still gets a lot of criticism - just has better marketing and people are more willing to buy makeup from rihanna than expensive designer clothes that arent even well designed

[@GetCreativewithDiksha]

I am so glad that I followed you way back when i was just studying in my fashion college, but now you have become sort of a mentor to me , everytime i need to know whats going on in the industry globally a video of you pops up in my feed, the knowledge i get from you helps me a lot to formulate my ideas as i am going start my own sustainable label based india, for a global market .

[@alli_mode]

Thank you for editing your videos yourself. It's hard! We appreciate it! 🧡💙💛💚

[@zoehongteaches]

hahahahaha thank you!

[@adeltipora]

📣 Your pantone rant was everything!

[@zoehongteaches]

It's sad it had to happen but thank you!

[@adeltipora]

@@zoehongteaches oh I know, but talking about it in a non-divisive way like you did is what we need 🙌🏾♥️

[@soidee]

Thank you Zöe for all this thorough information. Definitely enlightened me about the subject!

[@zoehongteaches]

You're welcome!

[@randyfernando4442]

FCKING HONEST! This is probably The best honest talk I've heard so far. 👏

[@dougpettey7144]

Thank you for validating my suspicion of Pantone. And, for all your other wonderfulness!!

[@zoehongteaches]

You're welcome!

[@oscarzepeda1558]

Hey, Party People. !!! I soo love hearing that, I think I’m addicted to it !! Much love Zoe. I pretend that I’m a Haute Couture atelier when I’ listening / watching your videos.

[@canyang5840]

This is very fun to listen. I found it enlightening that you talked about it's a vicious cycle between brands and customers, it's kind of irony because brands are marketing (and customers may choose to believe) that their pieces represent eternal value and timeless beauty. But in the end nothing is eternal.

[@zoehongteaches]

Plastics in landfills are very close to eternal.

[@GINGER70HINTZ]

I really enjoyed it, and you helped me to have more perspective and educated me. I treat my clothes very well, all of them have the good care but unfortunately I don't wear them that often, I have some clothes that still have the tags. I buy second hand and from the retail store as well.

[@rivyon1]

yeah, about the Pantones! the navy blues are a problem too. I know Pantone colors from one-color-printing many years ago. never found the blue that I wanted. I think it was 276 and that's it. (and I actually never ever looked for a nude color for any one color design project.) Very interesting podcast about "quiet luxury". never heard of that concept before but now I probably will! I wish I could create Quiet Luxury brand!

[@georgettemayo3696]

Simply, Thank You for discussing the lack of brown diversity in Pantone colors👏🏾

[@solitagriffis6017]

Awesome teaching!!!!!

[@alexanderpons9246]

Thank you Zoe Hong for defining this term, now it all makes sense! Interesting the reason why in Korea metal chopsticks are used, great fact to learn. Yes, your runway reviews are awesome but although super linked to Fashion Design your channel(to me)is a construction/process knowledge center.

[@CliffordAttwood-p4b]

Your blue kkuwan bag is one of the prettiest bags I’ve ever seen Awesome!

[@yay-cat]

You know I just want some bland basic staples that are made with really nice quality sustainable fabrics using methods that don’t cut corners and then the people who make the clothing are fairly compensated. I’m willing to pay more for that (because it will presumably last longer) and I think there might be a market for that but like marketers and bean counters have to go mess that up

[@cathychats]

designer brands THRIVE on the lower and middle class who love wearing fashion brands for VALIDATION/show off. I think that's why loud fashion became popular and designer brands need these $$$. Just my opinion.

[@leanitaragland-brooks9702]

A crisp white shirt, black sheath, stand of pearls, camel pump, red lip and statement bag for decades where quiet luxury for decades. Loved bridge for office wear when I had that corner space with floor to ceiling windows and a door.

[@caiamore25]

Been looking forward for this since the last episode😍🥰😘

[@zoehongteaches]

It's definitely a popular topic these days.

[@polyesterbebe]

yay podcast

[@ladybarbarapinsonartist4052]

Congratulations! Truly an insightful, thoughtful presentation. I have shared your well conceived talk to our international design group to learn from you and hopefully support your podcast.

[@zoehongteaches]

Thanks for sharing!

[@DanaT23]

Thank You Zoe......You answered my questions. Once again, You are on Point!

[@zoehongteaches]

You're welcome!

[@morganejackson6479]

Side note, I will never get tired of that hat 😍🤩✨

[@zoehongteaches]

Same hahahahaha

[@habituscraeftig]

I actually wear everything in my closet except my headscarves, but that's because I gained 60 pounds and got a job that required a work uniform that I leaned way too heavily on, in the transition. So now, I have maybe ten dresses, two jumpsuits, two pairs of ripped linen pants that need mending before I can wear them out in public, two shirts from my work uniform with brooches over the logos, and an 18th century petticoat that I wear around the house like a skirt. I even wear my two formal dresses, just for variety. That's it. I'm currently sewing and, in some cases, designing myself better options. But it will be a while.

[@Sketchartbymarc1]

Great, insightful chat! And… “Rant” so on target Zoe!🙌💛😎

[@zoehongteaches]

Thanks!

[@delizarucker8683]

Zoe I live for your podcast! It’s one of the few ways I stay current on all things fashion design. Do you have any suggestions on other ways I can be a part of other fashion conversations? Or even find groups of fashion seamstresses and designers to talk shop with?

[@zoehongteaches]

You can join my discord (link is in video description) or other discords. @BridalSewing has one, you should follow her on IG (same @). Follow fashion people on twitter, some really interesting convos can happen in those threads.

[@auricia201]

To me, all the brands mentioned in this video are Quiet Luxury, because I never heard of any of them 😅 I'm really into buying few pieces of clothing of high quality that can last me decades. But my question is, are the prices of these brands proportional to the quality? Or are they just "the price of the label", pushed up prices because they market mostly to rich people that are able (and want) to splurge? Because I get the impression that even buying fabric and hiring a seamstress to make custom clothes would be cheaper (and I think higher quality too).

[@imsoyancy]

Omg I love Ralph Lauren purple label (I also like his sub brands) and now I can put a name to the aesthetic!

[@jouleSansLoi]

The baseball cap from Secession!

[@pavlal.4552]

Thanx for this interesting topic, never heard of quiet luxury tbh. I don't buy clothes much, I sew it myself. My problem is where and how to shop for good quality fabrics? Most of them are absolutely rubbish, they don't wash well, stretch too much etc. Thank you.

[@ladykadiijha]

🎉🎉🎉🎉 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 👏🏾 🎉🎉🎉🎉🎉

[@keepcalm2573]

Thank you Zoe!

[@zoehongteaches]

You're welcome!

[@Marsha_Ann]

Thank you sooo much Zoe for mentioning the Pantone issue! This was def worthy of a huge rant. Wth. As a darker skin person, I can tell you that this is why we Black ppl still have hard feelings today toward white supremacy in this world. Even tho it's 2023 and we've already spent the last several years ranting, educating, posting online and having open dialogues about things like racism and colorism, it seems like these white-owned establishments continue to make the same dumb and offensive mistakes, and it's apparent that it's clearly by choice! I've been saying for years that they need to get rid of the name "nude" for a color, cuz it's not MY nude. The standard always seems to be through the white lense. We have always and still continue to feel not seen by the majority and put into such a small box. If we are seen it's only in one kind of way, in the negative stereotypes that alot of lighter ppl subconsciously carry around with them. Makeup companies never thought twice about making products for darker ppl until Rihanna did it with Fenty and they saw how well she did. They can miss me with that. Thank you again Zoe for calling this out because I had not heard about this until now. What a croc! 😡

[@zoehongteaches]

You're dead on on all points. I can't believe we're still having these conversations in 2023. Even if all you care about is money, dark skinned people have money to spend!!! omg.

[@defj660]

Why would a company that's invested in turning your face into a commodity be concerned with morals?

[@Jeshiae]

12:38 Probably about 95%... my closet isn't very big, and I have this thing about accumulating stuff. (I have a set number of hangers and storage cubbies, so when something goes in, generally, something comes out). Exceptions include my singular Halloween costume and a couple of sentimental pieces... though even those typically get worn at least once a year.

[@fashionwhat]

hello Zoe, i love love love your content and all the informative episodes! would be wonderful if you could share your thoughts about how future tech/AI would affect fashion. thanks Zoe!! take care!

[@zoehongteaches]

Yes, it's something I've been thinking about a lot lately! Future episode for sure.

[@severussnape2787]

I love your videos 😘

[@zoehongteaches]

Thanks!

[@Nafosat_Toshtemirova]

Thank you, Zoe! Have been binge watching your videos from Uzbekistan! I didnt know you are Korean! I speak Korean too! Big 감사합니다! I was wondering what you think about Gabriela Hearst? I like her label, sometimes the cut is not mine. Something is missing there, I think..

[@zoehongteaches]

She's fine, a lot of people love her, I don't find her work very exciting.

[@AnastasiaMakarscova]

Hi Zoe! If quiet luxury brands want to be exclusive how/who do they focus on for clients to make money ?

[@ButterCookie1984]

Interesting about the "entry level shoppers".

[@maisonlouverture]

5:43 Zoe thee marxist haha! Love the class angle. You have too many amazing takes!

[@zoehongteaches]

hahahaha~ thanks!

[@NA-rq9rz]

People should buy and wear what they like rather than worry about how they will be perceived. I love logos and bold designs and don’t care if people want to judge me. I work hard for my money and like to spend it and wear WHATEVER i like, and I don’t give two shits what people think. and honestly, if I’m gonna spend money I’m not gonna spend it on things that look like them on target .

[@auricia201]

21:20 😂 I swear 1/4 of the circle is basically the same color, and I'm pretty sure there are even repeated colors over there 🤦‍♀ what the heck

[@imgraceg_]

I wear every single piece in my wardrobe. I’m a minimalist and invest in higher quality essential pieces to mix and match.

[@defj660]

Got to admire that ♥

[@coreartalex6708]

I would say 85% of my clothes is inside the 1 month rotation

[@zoehongteaches]

That's pretty good, actually!

[@coreartalex6708]

@@zoehongteaches You got me thinking why & I got to the conclusion that I only have Black, Navy Blue and Red clothes everything that it’s on different color at PJs, Undies & Socks 😆

[@allangradus1917]

I have a question for future podcast or for now. I would like to know how to research your consumer/client. For example in this video you mention the ultra rich client or perhaps say the haute culture client you need to aim at for quite luxury brand. I am not this client not do I mix in these circles but I do aspire to create and design fashion/clothes for this client. So how do I create a customer profile or attract this type of clientele? Where and how do I find information about them. I assume this information would be also important when writing a business plan etc.

[@matheya]

Re Pantone - I don't think the dark colors are unsufficient ! I think the light colors are way too many. This is not a foundation catalogue... it's actually pretty useless. Like most of Pantone stuff. I've never used Pantone and I've worked with many international brands. Usually you get a sample ! :)) Maybe for pains it's helpful but in fashion ... nope.

[@mariejane1567]

Quiet luxury has been around forever and I have never seen a turtleneck from the GAP for $12 dollars 😂

[@paulinem8694]

Your crown hat should say $en¢ible! ❤

[@lilacswithtea]

the root word of "exclusive" is "exclude" which is the opposite "include," or "inclusion," obviously. it's no surprise the people who enjoy the artificial scarcity and short term value "created" from "exclusivity" are people who make their money artificially manipulating markets/strategically aligning with public opinion to "create" value. (sidenote: pantone🙄) i love finding pockets, like some spaces here on youtube, where people are looking for insight on how to build more stable/satisfying connection, community, and identity. also to answer your question, i only wear a small fraction of my wardrobe because i obviously do not yet understand what my clothes need to communicate about me, yet.😅

[@GreatGoatRebellion]

When you dropped that Pantone picture, I wanted to tell “exCUSE ME????” If your skintone range doesn’t look like a smooth gradient value-wise from the darkest to lightest shade, y’all need to work harder! The only exception I’ll make is for brands that focus on the darker end of the spectrum, because they’re filling a huge gaping hole in the market left by all these other racist brands that apparently can’t be bothered.

[@plusgirlbworld]

Omg the hat is giving

[@bunkergoon7607]

Would you mind going more into detail about a “good cutter”??

[@Sheknows444]

💜💜💜💜

[@rachelkarcher2565]

5 Percent of my wardrobe.

[@pretty_things_styling]

I am SHOCKED to discover that Zuckerberg has been wearing Brunello Cucinelli all this time. (Also shocked by Steve Jobs' Issey Miyaki turtlenecks.) Zuckerberg's uniform, in particularly, is so mind-numbingly, morbidly boring that it never even occurred to me that he might be wearing proper couture. Beyond shocked (and maybe even a little bit jealous of his T-shirts now!).

[@zoehongteaches]

hahahaahahhahaha~

[@markbieraugel8217]

Do you think quiet luxury brands shy away from so called house codes? Or are there codes so muted as to be hard to determine, unlike fashion houses that exploit their codes?

[@zoehongteaches]

They all have their house codes, like preferred colors, materials, patterns but they're not as obvious, widely marketed/publicized. House codes are the dna of a brand and every brand needs that.

[@markbieraugel8217]

@@zoehongteaches I get it, house codes, but super subtle! Otherwise customers don't have anything to 'latch' onto, to build up their loyalty. Thank you!

[@soidee]

Just a question Zöe, which publications do you consult everyday for fashion headlines?

[@zoehongteaches]

fashionunited.com, voguebusiness.com, wwd.com, goodonyou.eco

[@themarquis336]

How is Phoebe Philo’s Celine quiet luxury? The fact that her line was kind of minimalist and without logos doesn’t make it quiet luxury. Would you call the yellow fur Minnie Mouse heels quiet luxury? Or the colour-block pleated skirts? Or the paintbrush stroke print? Or the market bag checked coats? For the same token, anything that doesn’t have a logo could and would have to be classified as quiet luxury and that’s simply not the case.

[@enriquepabon9572]

Hey Zoe. I love your luzury brand video. But I have a question. Why other artist like writers and painter is protected by copyright and fashion designers are not protected by copyright. I would like to hear your opinion.

[@zoehongteaches]

It's about how easy is it to prove. If you have a published work and someone copied it word for word, it's easy to prove. Painters aren't protected much at all, people can claim they were inspired by the original work, people can claim it's "different enough". Textile design only needs to be changed 10% to be declared safe and different enough. It's not only proof of concept but also who did it first and there are rarely new things in fashion.

[@PlayGtr]

💜💙💜

[@hlovewood5636]

quiet luxury for me, is a big pot of tea, something to knit or draw and watching your videos undisturbed

[@zoehongteaches]

Aww, that's so nice. Thank you!

[@elizabethbooth7084]

This is the difference between virtue signaling and actually putting your money where your mouth is. I'm sick of all the virtue signaling. I'd rather companies just be honest - if you want to cater to a certain group of people, then go for it! It's a free country - cater to whomever you want. I have no problem with any company that decides on a demographic and focuses their products, marketing, etc on that demographic. What annoys the hell out of me (and pretty much everyone really), is companies who virtue signal. It's insulting - like they think everyone is too stupid to know exactly what they're doing. If a company wants to advertise itself as inclusive and diverse, then BE INCLUSIVE AND DIVERSE. There concludes my addition to your rant. haha

[@zoehongteaches]

Great addition!

[@SRfive2O]

Logo ítems ?…. You need to pay me to advertise… nope nope nope Except for Zoe … May her sustainable merch take off

[@zoehongteaches]

Aww you’re my new favorite 😂😂

[@simchafabian4083]

How do you think AI will change fashion design?

[@zoehongteaches]

Great question for a future episode! Will give it some thought.

[@CoachKarter215]

Zoe, you were being nice monograms and logos all over clothing are for people that cannot afford to wear this stuff so they have logos on it so that everyone knows what they have on.

[@monikamichaelis-iw3to]

Are you a queen?

[@VioletFem]

Yay❤ excited about this topic

[@zoehongteaches]

It's a hot topic lately!