Рет қаралды 11
Kristina Volchek is a Senior Product Designer who transitioned from a marketing background where she had risen to become Chief Marketing Officer. She has helped build innovative growth experiences across different startups, some of which include Flooz and Sweatcoin. At Sweatcoin, she was the Growth Product Lead on the acquisition team responsible for adding 66m new users. She joins us for the first episode in our new series, “The Growth Design Career Playbook”. In our conversation, we discuss:
Her journey into Growth Design
Key skills of a Growth Designer
Transitioning from Product Design into Growth Design
The base you need for a career in Growth Design
Storytelling as a powerful tool
Growth mindset
Showing your impact as Growth Designer
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Resources:
Starting with Growth Design Resource by Growth Design Podcast & Kristina Volchek - bit.ly/3OLu0yP
Growth Design School Spring Cohort, use GROWTHDESIGNPOD10 to get 10% off - www.growthdesi...
Mobbin, get 20% off here - bit.ly/49dX8H6
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Referenced:
Ruined by Design by Mike Monteiro - www.ruinedby.d...
Growth Design Community - www.growthdesi...
Win Every Argument by Mehdi Hasan - www.waterstone...
Happier Hour by Cassie Holmes - www.cassiemhol...
Sweatcoin case study - kristi.digital...
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Where to find Kristina Volchek:
LinkedIn - / kristi-digital
Website - kristi.digital/
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Where to find the Growth Design Podcast and co-hosts:
LinkedIn - / growth-design-podcast
Website - growthdesignca...
Instagram - / growthdesignpod
Emmanuel’s LinkedIn - / omoleemmanuel
IniOluwa’s LinkedIn - / inioluwa-abiodun
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Production by Damilola Ilesanmi - damilolailesan...