10 Advanced Amazon PPC Tips/Tricks - Advertising Strategies for Sponsored Products 2021

[@RishavJain]

Your content is underrated

[@Allaboutmollie]

Thank you so much for making this video it was really helpful! Great to see more advanced strategies on KZbin rather than the basic how to set up and campaign.

[@Nomadzppc]

Thanks so much! Check out my newer videos as I'm always launching more advanced tactics

[@Seyoumai]

Thanks very much Lucas for you time and for the Tips and Tricks on PPC. This is my first video of yours to watch. Do you have any other video about Automatic Ad Campaign by any chance? Thanks again.

[@Nomadzppc]

I have lots of videos on both auto and manual ppc management

[@marinadelocean]

The best PPC channel I have found to date.

[@eldadlevihevroni]

Thank you Lucas for a very helpful vid You are by far one of the best KZbinr on the PPC subject Keep on doing your fantastic work Had a question about organic conversion rate and just saw you answered it Thanks

[@matthew_kiely]

Hey, when you say "a separate campaign for your Branded Keywords" you mean your competitors brands you are targeting right ? Or is it just your own brand ( I have heard you should include that to defend your brand) Also if it is a separate competitors campaign would you pool your targeted ASINs in the same campaign ?

[@Nomadzppc]

Just your own brand. You want to keep your own branded terms separate since they convert so much higher and skew the results.

[@alanross2876]

where do you find your organic conversion rate? Is it unit session percentage? If so, would that include your ppc?

[@Nomadzppc]

Its on the business reports and we also use Scale Insights to tell us this

[@Rubaidz]

Hey Lucas. What are your fees to manage PPC campaigns? Thanks

[@Nomadzppc]

Hello, my minimum fee is $3k/month right now and I only work with sellers spending at least $30k/month

[@gabrielriosfernandez2157]

For Ranking in PPC. Does it matter if its sponsored brands or sponsored product for keyword rankings? I'm thinking on using Ranking campaigns but unsure which campaign type is best

[@Nomadzppc]

We prefer to use SP than SB campaigns to improve ranking

[@SM-ft9xh]

Happy to find you! Ive been running ads for 2 years now and most videos are so basic. Just started taking negative keywords seriously. Is there a way to negative a product? I put the product title as a negative keyword but not sure if itll work or not

[@Nomadzppc]

Thank you for being a long time fan. Yes you can now finally negative a product with bulks or directly in ad groups in auto

[@leigh9807]

so how exactly does branded keywords give inaccurate results? I get that we should put any keywords with brand names in our negative, but just wondering how it throws the numbers off. Also - what do you do about the ASINS that your auto campaigns are picking up, cause they cant be added into your negative list.

[@robinbhateja3665]

Quite insightful, especially the language part. Thanks for this 👍🏼

[@Nomadzppc]

Glad you got some new info! If you don't get any impressions for spanish words, throw them into backend search terms and they you should get indexed for them

[@misterq22]

Very good video. Thanks! Question: would it be usefull to add more then 1 auto campain per asin? Are there any benefits?

[@Nomadzppc]

Dennis NL yes there are certainly benefits to this. Sometimes there can be one search term or ASIN in an auto that is using up all the spend. I know some people are now trying 3 different autos for each SKU with a $10 budget each.

[@NissrineA74]

Lucas Kwiatkowski I heard that also. Then they turn off the unprofitable one and keep profitable one (s) on.

[@leigh9807]

so our PPC conversion rate for a certain keyword should be the same as our overall conversion rate of organic sales, and if its not, then what issues does that cause exactly?You said it will 'hurt' us but what does that mean? Poor PPC conversion for certain keywords lower than organic overall makes you drop in page position for those keywords?

[@AMZGURU]

What is the name "software" you're mentioning for Ad management (if you don't mind)?

[@Nomadzppc]

We now exclusively use Scale Insights for software management

[@RedeyeJedi808]

Great content, bro! Thanks for taking the time to create this helpful video :)

[@Nomadzppc]

Thanks! Hope you're still getting a lot of good value out of my videos on amazon ppc

[@aspaceaftermidnight2392]

hey lucas! an amazon seller virtual assistant friend referred you to me. trying to learn ppc ads for my upcoming clothing brand to be launched on amazon. thanks for this stuff

[@Nomadzppc]

Stay tuned for more advanced amazon ppc videos

[@gratefulsunli4996]

Is Amazon Walmart target all use acos for sponsored products ads? Or only Amazon? Thanks!

[@Nomadzppc]

Anything I ever talk about is Amazon only, walmart is a whole different beast that I haven't learned yet!

[@rdvangundogan2409]

Thank you , really great video. But ı can not understand one thing , what is branded or non-branded keywords ? Guys can you explain this ?

[@Nomadzppc]

Branded means your own brand. If you are nike then a branded keyword would be "nike shoes for men" and a non-branded word would be "shoes for men"

[@NissrineA74]

Hi Lucas. Thank you for the valuable info. I have 3 questions please: Why put your brand as a negative kw and how do you create a “branded campaign”? Can’t you just put your brand as an exact kw and bid on it? Where in report does it tell you what time of the day your budget ran out so you’ll know to increase it? For singular and plural, if one not converting and you want to put it in negative, how to get around not affecting conversion on plural that is converting? Thank you 😊

[@Nomadzppc]

Hi Ness, 1. A branded campaign is just a campaign with only branded keywords. So thats where you bid on your brand name in exact and broad match and then remove it from all others, so the data is more reliable. 2. Does not tell you this in a report. Go to campaign manager on the day a budget runs out and it should say "out of budget for x hours" 3. Just keep it. Or maybe try it in a different match type in another ad group, but this is tricky to get around.

[@NissrineA74]

Great! Will do that, thank you Lucas :)

[@Jurko717]

Hey Lucas! Great content again! I have a question. When I am adding keywords to my negative keywords, what type should I use for them? Broad, phrase or exact? Thank you very much!

[@baseerelech3647]

Use negative targeting on exact match on auto campaigns

[@Nomadzppc]

Negative exact only, negative phrase only if you're very very careful about it

[@lana1338]

Thank you a lot for your work! Really appreciate it.

[@Nomadzppc]

Thanks so much, reach out to [e-mail] at any time with questions

[@FunnyLand007]

Hi Lucas, I was wondering if you have a PPC tutorial playlist from beginner to advanced? I want to learn PPC from scratch

[@Nomadzppc]

Unfortunately, I dont. Most of my videos are advanced. But start with my earliest videos which are a little more basic and then the newer ones should make more sense

[@baxterhomeselections1152]

This guy dropping straight knowledge bombs!

[@anmolanmol3780]

Hey Lucas! I have paid for your course. But can't access it. Please help!

[@MrMenace3210]

Hi - one topic I can't find much about is, ad spend NOT being finished in the day. I have some low budget daily spends, but they don't get finished. Does low budget affect the amount that Amz will show my ads?

[@Nomadzppc]

Sometimes it doesnt matter how high your bids are, check your SEO/images first. Then do something crazy like $10 bids just to see how much you have to pay for clicks. Sometimes with $10 bids you may only pay $3 CPC but if you do a tight budget on this, you can actually test what it will take to spend your budget

[@MrMenace3210]

@@Nomadzppc I think I hear you - but once we get an Impression hasn't the algorithm done all it can do? Do you know if Amz has a way of increasing clicks based on your bid? Thanks!

[@DrMeowWoof]

Thanks Lucas . Great content. I'll dig around your channel for auto campaigns also.

[@dianalan5461]

more questions since you look at many campaigns from yourself and for the ones you manage, what would you say it's an average of keywords per ad or campaign? some I have 400~700 keywords different combination is that too many? or it's not necessary? let the broad search keep doing it's thing?

[@Nomadzppc]

nomadz recommends a max of 20-30 keywords per campaign for ppc

[@matthew_kiely]

Recently found you channel - love the content.

[@dianalan5461]

Great video! Thanks for sharing as well. I have a question. What's the purpose of bidding on single keywords and low bidding. Would it confuse the algorithm if the result turns out to be very different from your actual product? would this method work on a separate campaign or mixed with your other broad match. Thanks.

[@Nomadzppc]

Diana Lan you will want to have these in their own campaign at a very low bid. If your SEO is done correctly this will act very similar to an auto campaign.

[@anmolanmol3780]

Does anyone know how to access the course after making the payment? I am not able to access it.

[@NbaLive4ever]

I know this video is old but I’d like to second the Spanish keywords. I noticed a lot of Spanish keywords converting in the auto so I took all those into their own campaign and bid on them. Got to like a 20ish% ACoS!

[@Nomadzppc]

Yes these still crush it! Good converting spanish keywords also help increase your rank

[@Nomadzppc]

I hope everyone is still getting valuable content from this in 2022, comment with any high level questions or email me directly at [e-mail] to tell me how these strategies have worked for you!

[@ayeshajabeen6557]

This is an awesome video, thanks for sharing

[@henriettatan]

Hello Lucas, great video as usual! I have a newer product which I have just started selling less than 10 days ago. I am running auto and manual broad, exact with the 2 variations targeted at the same time. The problem seems to be that most people favored one color. What do I do to improve the sales on the least favored one? Should I run ads separately for each variation? Thanks

[@Nomadzppc]

You should always run ads separately for each SKU, but you also need to know when to abandon a SKU. If it's not selling, put more money into the one that is selling and focus on whats working.

[@henriettatan]

Lucas Kwiatkowski thank you so much

[@robinsonbhatt9024]

Great PPC presentation. Thanks

[@Nomadzppc]

Thanks, hope you keep getting valuable content from my new amazon ads content

[@przemax17]

Hi Lucas! Great videos, thanks for doing it! I have a question about the performance of some of my PPC Campaigns. Basically, my Ads are not working for some of the keywords that I am bidding against. Let's say I have 30 keywords in my manual campaign, 10 keywords work normally - I can see their position in real-time, however, when I search for other 20 I am not showing at all - despite my aggressive bids. This is happening in few of my listings and I don't really know why... as some of the keywords are really related to my products (keywords included in title/bullet points). I would really appreciate your help with this issue as I feel like losing a lot of impressions and potential clicks... Thanks !!

[@Nomadzppc]

Indexing issues like this can be tough to figure out. Go through each keyword and make sure you're indexed for it and then maybe only have 10 keywords for each campaign. Too many aggressive keywords in one campaign can hurt you since they won't all get impressions/clicks.

[@hamzahussain1164]

Your channel is goldmine of ppc but as a beginner where to start from your videos?

[@Nomadzppc]

I've been doing PPC for 8 years, so just keep at it. Rewatch videos, work on your own account and you will slowly start to learn it

[@hamzahussain1164]

@@Nomadzppc I don't have my own account but I want to give ppc services to amazon sellers so I want to learn and want to be a pro and help others with my service

[@anglictinavojta1674]

Got our product to FBA almost 3 weeks ago, we have 8 reviews. Automatic PPC isn't working well so far. What would you advise?

[@Nomadzppc]

Keep auto running with aggressive bids and low budget and keep raising bids until budget is reached.

[@FromQnz2King]

If you are selling a red ball and have keyword Red Ball in your broad match/ auto campaign and Red Ball in your exact match and the search term that is converting from broad and auto is Red ball do you negative exact and only have it in your exact match? But by negating that very relevant keyword from your broad/auto aren't you risking not mining new relevant keywords and long term key words because it relates to your product the most? Also what happens when you have the same keyword in auto broad and exact do those keywords cannibalize each other? Thank you!

[@Nomadzppc]

You always want to test keywords in different match types. It will usually be the case that one match type will perform better than the other. If red ball broad match is crushing it, don't mess with it. Leave it where it is and don't worry about exact match. Sometimes adding negative exacts to broad/auto can really mess with Amazons algorithm

[@sergeimerekin8193]

Thank you for amazing content! As far as I know, Amazon does not use the PPC conversion rate in its ranking algorithms. Or is it not so? Did you do some kind of tests? Can you tell more about this please ?

[@Nomadzppc]

Sergei Merekin I do not know this for sure. But I think it is a good rule to have the ppc and organic conversion rate be somewhat close. PPC conversion rate is a better metric than ACoS

[@adityathakur142]

Awesome. You deserve more subs.

[@rapstar4575]

Great vids bud

[@Mcbingus]

Hey Lucas, are you available for hire ? We are currently launching two products with high volume and are looking for the best PPC manager.

[@avocadoteaco.8562]

Zach, did you find someone you like? I am also trying to get Lucas but am thinking he might be busy I have not received a response.

[@Nomadzppc]

You can reach out to us at anytime [e-mail], we have grown a lot since these old videos and are happy to talk to any potential client

[@brizza95]

How / where do you calculate the organic conversion? I think you only showed the PPC conversion? Thanks

[@Nomadzppc]

Go to Business Reports and Detail Page Sales and Traffic under the By ASIN on the left hand side. Conversion rate i called "Unit Session Percentage" in that table

[@brizza95]

@@Nomadzppc what would be a good percentage to look for? I have one at 23% and another at 6% and there not high ticket items. I'm assuming both arnt to good?

[@Nomadzppc]

@@brizza95 this varies per product and depends on your margins

[@Bagio1221]

i tool all my search terms and put it through a kw density tool, then looked at all the single words, the words that are not relevant such as "blue" etc shall i negative phrase them in all my campaigns? what do you think?

[@Nomadzppc]

Never add negative phrases unless you are 100% sure these words are not relevant. So yes maybe if you are selling a "red" product you can add "blue" and other colors as negative phrase.

[@Bagio1221]

@@Nomadzppc thank you

[@nufoundfunk]

Lucas how do I pause one product included in the campaign from advertising for a while. I have changed the status from enabled to paused in the same row of sku's product but it does not work. Thank you, Lenka

[@Nomadzppc]

Just go into the ad group and pause this SKU

[@Jacob-uu8ql]

I hear people say if you manage to get on the first page then you will see sales because most of the sales occur on the first page but what if you don't see no big difference in sales? How many keywords do you have to be on the first page to see lots of sales? just don't understand the process of PPC and rankings? The best seller is on the first page without PPC granted he has the most reviews around 400. when and how long will you be ranked. I ran an auto and a manual. I made a mistake with my manual because I changed my daily bids and budget often because I wasn't on the first page. I then stumbled on your page where you said to bid .25% more which I did and you were right. its been 6 days since I started my PPC but my question when I download my search term reports, did I hurt myself by changing bids daily and budget? how can I get accurate data if I changed often and what should I do now? I started with $30 budget and .89 bids and I ran out of the budget and I wasn't getting to the first page but once I up the daily budget 300 and bids to 2, I got on the first page but now I have a negative.

[@Nomadzppc]

Would be happy to go through all of the specifics for your account through email and provide you a full audit.

[@Jacob-uu8ql]

@@Nomadzppc what is your email?

[@fahadtariq2595]

Superb content

[@Wired1200]

I wonder how amazon accounts with over 1000 products manage their PPC campaigns. I know bulk sheets makes it easier but I would imagine with 1000 product it will take minimum 100 hours to modify.

[@MileYeh01]

could you explain the auto campaign about targeting more. from high to low. what's the best strategy to adjust bid

[@Nomadzppc]

Full video here: kzbin.info/www/bejne/oHixpYhnitR0prM

[@Bagio1221]

hi, may i ask your opinion on this: i have a broad (10kws) and exact(6kws) campaign running. i get a few sales on long tail broad searches, its great but i never seem to get anymore impressions or clicks or sales on them again.... would you suggest i take them broad 1 sales and but them in a phrase campaign and test them that way? and if so, would i negative exact that search term in my broad campaign? Thank you

[@Nomadzppc]

Yes once you have identified a well performing long tail keyword you want to pull it out into either phrase or exact match so you can have more control over its bid. And then you also need to add it as a negative in the broad, right on!

[@Bagio1221]

@@Nomadzppc Thank you for your reply and help, much appreciated

[@gtajathuyas5749]

Thaaaanks really love you man.

[@mvpcase8511]

When moving a keyword from phrase to exact is it better to just create a exact ad group in that phrase campaign or is it better to create a separate campaign for the exact keywords

[@Nomadzppc]

Usually better to create a new campaign for your high volume exact keywords so that you can give them their own budget along with aggressive Bid Placements for top of page.

[@mvpcase8511]

Lucas Kwiatkowski thank you

[@mvpcase8511]

Should the exact keywords in the new campaign be put as negative in the old phrase camping

[@Nomadzppc]

@@mvpcase8511 Yes! But I can't say it always works, sometimes if a keyword is doing very well in phrase match I would just leave it. Occasionally if you move it into an exact match it can have much higher CPC and ACoS

[@martinejohnsen5045]

How much do you take for helping with PPC?

[@Nomadzppc]

I try to do custom pricing based on what you're looking for and the size of the catalog. Feel free to reach out to me through email!

[@martinejohnsen5045]

Thank you! I sent you an email :-)@@Nomadzppc

[@dyatome]

Have you ever heard of Perpetua?

[@Nomadzppc]

We've tried it and werent big fans

[@hungkiet7535]

Nice,thanks

[@skyviewproductions]

I subscribed to your channel but sure would like to hire your to help me with my PPC

[@rapstar4575]

Love it

[@stafeco1364]

Czesc, czy mówisz po polsku?

[@Nomadzppc]

No Polish, even though my last name would make you think so.

[@stafeco1364]

@@Nomadzppc Yes exactly, I am from Poland and I speak poorly about English

[@stafeco1364]

@@Nomadzppc and out of curiosity, do you have ancestors from Poland?

[@Nomadzppc]

@@stafeco1364 None that I know of :)

[@edwardeusebio8735]

stop talking about my campaign haha I have don't everything you say not to do smh - Thanks Lucas!