100 YEARS OF PERFUME | Iconic Fragrance Releases | Part 1 (1920-1979)

Hello everyone, and welcome to my channel! I'm starting a series of two videos about perfume history called 100 YEARS OF PERFUME, where I discuss the most iconic fragrance releases of the past 100 years decade by decade. The first part focuses on the first five decades, from the 1920s to the 1970s. Part 2 will be up on my channel in a few days.
Watch PART 2 here: • 100 YEARS OF PERFUME |...
I hope you'll enjoy this video. If you do, please give it a like and feel free to post a comment. Follow me on Instagram: lukeparfums
All Perfumes Mentioned (some only briefly):
1920s: Chanel No. 5, Guerlain Shalimar, Maurer&Wirtz Tosca, Rallet Bouquet de Catherine;
1930s: Worth Je Reviens, Jean Patou Joy, Schiaparelli Shocking, Dana Tabu, Old Spice Cologne;
1940s: Robert Piguet Bandit, Rochas Femme, Christian Dior Miss Dior, Nina Ricci L'Air du Temps;
1950s: Estée Lauder Youth-Dew (Bath Oil), Christian Dior Diorissimo, Givenchy L'Interdit;
1960s: patchouli oil, Guerlain Chamade, YSL Y, Estée Lauder Azurée, Gres Cabochard;
1970s: YSL Opium, Estée Lauder Cinnabar, Reminiscence Patchouli, Van Cleef & Arpels First, Estée Lauder White Linen, Lancome Eau de Lancome, Cacharel Anaïs Anaïs, YSL Rive Gauche.
Timestamps:
0:00 Introduction
0:40 1920s
4:06 1930s
6:09 1940s
9:50 1950s
12:42 1960s
15:46 1970s
About:
My name is Luke and I’m a perfume enthusiast. This channel is my creative outlet where I share my perfume collection, reviews, hauls and more.*
☕️If that’s your cup of tea, please consider subscribing to my channel.
🤍I love reading your comments and I respond to every one of them.
*Everything is purchased with my own money.
Social media and contact information:
🤍INSTAGRAM: lukeparfums
✉️ Contact me: [e-mail]
#perfume #history #perfumecollection #vintage #classic #retro #fragrance #nostalgia #60s #70s #ysl #esteelauder #dior #chanel

[@dr.claire.perfume]

Lots of famous ones here, I don't think there are many today we will still be talking about in 30 / 40 /50 years from now 😊

[@lukeparfums]

Hi Claire! This is something I often think about myself. Will Black Opium achieve the same iconic status as Poison or Opium in 30 years? I tend to think not, but who really knows? It’s been performing very well for almost ten years. If people continue to buy it for another 20, it could become a classic. On the other hand, the market is just so oversaturated, too many new releases, so there’s no time for something to even become iconic. Perfumes are no longer planned, released, and marketed like they were in the 90s. New releases come and go.

[@dr.claire.perfume]

@@lukeparfums yes and sometimes pillar fragrances are discontinued and more flankers released 😂

[@lukeparfums]

@@dr.claire.perfume Oh, yes, like the whole Miss Dior flanker madness. I'm curious to smell the newest one though.😁

[@dr.claire.perfume]

@@lukeparfums I smelt it on Saturday. It's like they've gone back and paid homage to cherie and to the 2012 version to me. I didn't love it but it was fine.

[@lukeparfums]

Oh really? That's amazing. I'll probably love it then. I love my (sadly) used up Chérie. If it's anything like it, I'm getting it.

[@MadTracker]

Other important 70s perfumes I remember were Chanel 19, Halston, as well as the less expensive Skin Musk, and of course Charlie.

[@lukeparfums]

These are definitely worth mentioning. I didn’t remember that I own Jovan Musk as well. I would have have included it. I also have a very old (possibly expired) bottle of Charlie. Thanks for watching!🙂

[@PoppyBuxom]

Fun video! I own and wear Bellodgia, Indiscret, Snob, Chanel #5, Fidji, Rive Gauche, and Jean Louis Scherrer.

[@lukeparfums]

Hi, that’s awesome. Thanks for watching!🙂

[@Aussiegirl1972]

Great video Luke and very informative too. I really enjoyed hearing about the history of perfume throughout the years. 😊

[@lukeparfums]

I’m really glad you enjoyed it. I wasn’t sure people were actually going to be interested in perfume history. Thanks for tuning in.🙂

[@Aussiegirl1972]

@@lukeparfums Us perfume lovers are interested in everything that’s perfume related. And thank you for making this interesting and very enjoyable video 😊

[@eauceylon1891]

Love this video 🥰❤️ I love classics.

[@lukeparfums]

Thanks for watching!🙂

[@nikkib6706]

Wonderful, informative video. Also, your voice is so calming to listen to. Thank you!

[@lukeparfums]

So nice of you. Thank you for watching!😊🙂

[@WC-PO]

I blind bought Shalimar because it kept getting mentioned in movies my film group watched, but I HATED it at first, because my usual go-tos are fresh florals, and Shalimar is more like "dirty" vanilla, for lack of a better description. Then, so it wouldn't go to waste, I kept wearing it at home (because I was too self-conscious to wear it out), and it became very comforting to me over time. Last night I went to a speakeasy and decided to be brave and on-theme and put on Shalimar, and I got complimented on it! I felt so fancy saying "It's Shalimar!"

[@lukeparfums]

I love this! Shalimar is definitely a dirty vanilla, you’re exactly right. It’s definitely the sort of fragrance that grows on you. Thanks for watching!🙂

[@elina2668]

Дякую вам, дуже класне відео! 🤗

[@lukeparfums]

Thanks for watching!🙂

[@just_g7140]

I love learning about perfume history, and I like seeing the simple yet classic bottle designs.

[@lukeparfums]

Classic bottle designs are the best. Thanks for watching!🙂

[@corinalymburner1121]

Wow, what an awesome compilation❤

[@corinalymburner1121]

My mom had Youth Dew & Halston, but didn’t really go out much - so didn’t wear them often that I can remember. I think I used to wear Revlon’s Jontue, and I KNOW I wore Cacharel’s Anais Anais …you’ve jogged the archives of my perfume memories!

[@lukeparfums]

Thank you! I love reading other people’s perfume stories. I recently tried Jontue and I really liked it.🙂

[@TheOpy83]

I sooo appreciate that you can pronounce French names ccorrectly! Bravo! It irks me when these perfume review girlies butcher famous perfume houses and names. Plus: the video is really interesting and informative.❤❤

[@lukeparfums]

Hi there. Thank you! I do my best not to butcher any French names. Thanks for watching!🙂

[@leahmiranda8359]

Hi Luke.....better late than never....😁😁😁 Since I wasn't born until until 1949, I can't have much to sayabout prior decades. Except for Shalimar, of course. I adore Shalimar! It just happened to be born 28 years before I was!🤣 I've always loved the smell of Old Spice. I had no idea it was that old! My 60s fragrances were Ambush and Emeraude! Not expensive....but I was a teenager!😂 I can't believe that I didn't try Cinnabar and Rem Patchouli until 50 years after they were created!😮

[@lukeparfums]

Hi Leah, how are you doing? Shalimar is such a classic, isn't it? I really want to get a small bottle. It's also quite affordable online. Old Spice smells amazing, I find it very comforting for some reason. It's slightly green, herbaceous, mossy... I'm not familiar with Ambush. It's never too late to discover some amazing new fragrances. :)

[@H.A.-zr2wc]

What an amazing video💖💖💖 You made me realise i own perfumes from all the decades you mentioned! I own ofcourse the love of my life Chanel No5, Shalimar, Joy Jean Patou, Rochas Femme, Youth Dew, Cabochard, Dior Sauvage ( for the bottle, dont really care about the scent), Patchouli, Rive Gauche, Opium, First, Cristalle, Jean Louis Scherrer. I cant wait for part 2, you know how much i adore the 90's, i probably will be all over the comments 😂😂😂😂😂

[@lukeparfums]

Thank you!🙂 What a great list. I really need to get myself a bottle of Shalimar and retry Cristalle. I’m missing Shalimar in my collection. Do you have the edp or the edt? Part 2 will be out soon. I wanted to do it all in one video but it would be an hour long so I decided to split it. Thanks for tuning in!🙂

[@H.A.-zr2wc]

​@@lukeparfums I have Shalimar EdP. If you find an old bottle of Cristalle for a good price do it but the new formulation is expensive and performes like a body mist so save your money for something better please 💖 I think i'm going to use my opened bottle sparingly and leave my back up bottle sealed for my childeren 😂

[@lukeparfums]

Thanks for informing me. I love that you’re preserving your backup for future generations. I suspected nothing great would come out of that reformulation... My local department store has been remodelled and they don’t carry Chanel anymore so I’ll try the new Cristalle when I get the chance to, just out of curiosity. From memory, I loved the EdP in the Coco edt style rectangular bottle. It was potent. I’ve been scouring second-hand websites and nothing yet… I usually find incredible things for a steal when I least expect it. I scored a bottle of Miss Dior Cherie for £30 a few years ago. Let’s hope Cristalle pops up too.

[@PoppyBuxom]

Yay, another fan of Jean Louis Scherrer! The dry-down is the GOAT!

[@H.A.-zr2wc]

@@PoppyBuxom Jean Louis Scherrer is AMAZING!!! So happy to see others enjoying the classics as much as i do💖

[@julieschnorenberg5370]

I wore Chanel No. 5 in college. That was very fun and informative. Thank you!

[@lukeparfums]

I’m glad you enjoyed it! Thanks for tuning in.🙂

[@lark5986]

Diorissimo is still my all-time favorite scent!

[@lukeparfums]

That’s awesome, thanks for watching!🙂

[@miekeligtenberg6858]

I love vintage perfume, These are some I own and not in your video: Chantilly by Dana 1941, Wind song by Prince Matchabelli 1953, White Shoulders by Evyan 1945, Blue Grass by Elizabeth Arden 1936, Kobako by Bourjois 1936 , Aperge by Lavin 1927, Enjoyed your video!

[@lukeparfums]

Great list! Thanks for sharing!🙂

[@JustinHight-py2sw]

I am loving this content. I prefer the EDP of Shalimar to the EDT. I own and wear both but the EDP is richer

[@lukeparfums]

I’m glad you enjoyed the video! That’s interesting. I think I prefer the EdT because it’s not as leathery. I struggle with leather sometimes. Thanks for watching!🙂

[@JustinHight-py2sw]

@@lukeparfums that's true. And I'm a leather person. I love leather heavy stuff like Polo ECT. By the way what are your thoughts on Elizabeth Taylor white Diamonds? I have it and most of it's flankers as well as Passion. I think the white Diamonds fragrances are great florals. Keep in mind I'm a guy that buys mostly men's fragrances so they may just be what I personally see as good florals. Oh,I also just got K De Krizia. A vintage bottle and love it. It was cheap at this old perfume store by my house. Well, actually I picked it up over a year ago. But I love it

[@lukeparfums]

@@JustinHight-py2sw I agree with you about the White Diamonds line. They’re all amazing florals on a budget. Not many cheap fragrances smell that classy. My favourite is Diamonds and Emeralds. I don’t own the original White Diamonds (though I really really like it) because I already own Ysatis which is somewhat similar. That Krizia was an amazing find! I haven’t tried it but I really like Krazy Krizia. It was one of my mum’s signature scents back in the 90s. I’d love to buy it but it’s discontinued and very hard to come by.

[@mandyh86]

Great video! Looking forward to pt 2.

[@lukeparfums]

Coming soon!🙂

[@user-wn1en9wv3r]

Very interesting, thanks 😊

[@lukeparfums]

Thanks for watching!🙂

[@claudiaimmerzeel5415]

Growing up in the '70s, the scent I remember best was Charlie - everyone wore it! There was also the "Old Lady's" scent, White Shoulders, and Emeraud. Considering my socio-economic status at the time, they were probably "drug store" brands, so that may be why you didn't mention them. I have no idea if any of them are still around.

[@lukeparfums]

Hi there. Thanks for reminding me of classic drugstore scents. I’m familiar with quite a few. Many of them are still available. I really should have mentioned some that I have in the video. I have a very old expired bottle of Charlie, and the oil version of Jovan Musk. Revlon, Coty, and Dana had great affordable fragrances. I haven’t smelt White Shoulders. Thanks for watching!

[@amyalger55]

Hi ! Luke, l love all your videos. I have been watching them all day ! My favorite video is hundred years of purfume . I have learned a lot about different purfumes . Thank you so much about the information on the years and notes on each purfume. It was a delight ! what would you recommend 5 purfume to start a collection ? I love rose, vanilla, oriental , spicy notes .... ❤ Amy USA

[@lukeparfums]

Hi Amy! Thank you for the lovely comment. I’m glad you’ve been enjoying my videos. Before starting a collection, I'd suggest getting lots of samples or testing in store. However, based on what you like, here are some recommendations: Rose: Love Chopard Vanilla: Dior Hypnotic Poison, Lalique le Parfum, Alyssa Ashley Vanilla Oriental/Spicy: Estée Lauder Youth Dew P.S. I also have separate videos specifically about vanilla fragrances and spicy orientals.

[@amyalger55]

Thank you so much ! Have a great weekend ! ♥️ Amy USA

[@a2zin125]

Great video, so informative. ❤

[@lukeparfums]

Thank you!🙂

[@lionhearted99]

Lovely video, Luke! For newbies watching this, it may be helpful to note that Roudnitska’s Eau Sauvage for Dior bears no relation to the modern “Sauvage.” Dior and Guerlain have a habit of reusing names for completely different compositions 😅

[@lukeparfums]

Hi there. You’re exactly right. I should have made it clearer. Eau Sauvage has nothing to do with contemporary Sauvage. The same goes for Miss Dior from 1947. Thanks for watching!🙂

[@petunia23d98]

New sub here. I’m so happy to have found your channel. I loved this video! I wore White Linen back in the day. It was my signature for a few years. Back then, it was considered quite demure when compared to other perfumes of that era. Now a days I have several iterations of Shalimar and No. 5. Wonderful work!

[@lukeparfums]

Hello and thank you for subscribing. White Linen was indeed considered light and demure as opposed to the powerhouse orientals of the time. Shalimar is gorgeous too. Thanks for watching!🙂

[@zygzak0953]

great video! I'm waiting for part 2.

[@lukeparfums]

Thanks. Coming soon!🙂

[@123tigercub]

Me too!

[@mandyh86]

Me too! I own more fragrances released from the 70s onwards.

[@zygzak0953]

exactly. 90, 90 and 00 are the best years for perfumes @@mandyh86

[@svetlanamandic9785]

Please recommend me some more perfumes from the early 40s! The perfumes you mentioned I have already used and I have a desire for more wonderful fragrances ❤️ So if you could get me into the world of the early '40s? 😁🌹

[@lukeparfums]

Hi there. I'm afraid there were no major new releases during the early '40s due to the war. I don't know of any others beyond the ones I mentioned in the video: Bandit (1944), Femme (1944), White Shoulders (1945), and Dana Chantilly (1941). Thanks for watching!🙂

[@joasama9763]

Great

[@lukeparfums]

Thanks for watching! 🙂

[@brvndxxxn]

😍