$100m Converting Landing Page Structure - Beginners Guide - Step-by-Step Tutorial (with Examples)

[@ryanmckenzie3866]

Not sure what landing page builder you should use? I highly recommend checking out Replo. It is best in class and can spin up dozens of high performing landing pages in minutes instead of weeks. Signup for Replo here: replo.app/signup/m5cc

[@seya1774]

I love that you give examples. Great video!

[@ryanmckenzie3866]

Glad it was helpful!

[@EngineScout]

Great Video Ryan! Loved the analogy of child/parent to describe consumer psychology

[@ryanmckenzie3866]

Glad you enjoyed it!

[@nikolazec9769]

Genius! Probably would be the best youtube channel ever if posting more often. Great job my man.

[@ryanmckenzie3866]

Hah! Thanks Nikola. I’ve got another one good one coming in the next week :)

[@masebando]

Man, this video was gold. I gotta thank Nick Shack for pointing me in your direction. Great video Ryan, glad I found your channel & Twitter! 🙌

[@ryanmckenzie3866]

Thanks Mase - Shack is the best. Comments like this inspire me to make more material :)

[@ihatetoworkout]

@masebando That's awesome. Nick Shack pointed you here? He knows his stuff.

[@brennanhopkins8917]

DAMNNNN. These are legit. And not things that many people are sharing either. Thanks for taking the time to put this together. Now, excuse me while I go help some clients make more money

[@ryanmckenzie3866]

Thanks man! One of the things that I struggled with before starting to create content was what can I create that isn't already being talked about by 100 other people. I'm glad you are enjoying it pizza man!

[@Nefig]

Great analysis, neat examples, concise - great job Ryan!

[@ryanmckenzie3866]

Appreciate it!

[@conversionjump]

Thank you Ryan to sharing it in a very concise and digestible manner - it is so unfortunate that this video has only 11k views, it deserves 100k ;) All the best.

[@porushpuri]

Great insights!! Super valuable content.

[@ryanmckenzie3866]

Glad it was helpful!

[@simonmcnally8241]

Great video and explanations Ryan. Thanks for sharing. I've got a bunch of new opportunities to improve my landing pages.

[@elderfresh5510]

Hey Ryan, appreciate the breakdown. Saw your Twitter thread just now. There's a bit of discrepancy as while it breaks down all the key elements, there's no examples for references. Would you be kind as to show some URLs of brands pushing traffic to their landers? Would give great additional context to your video.

[@ryanmckenzie3866]

If you liked this video, checkout the next video in the series $100,000,000 Ecommerce Sales Secrets that can help you 4X your revenue 👉 kzbin.info/www/bejne/iKe5gJKVpdqopK8

[@supplyr639]

Hi Ryan quality video. Appreciate the use of exapmles made the video much easier to understand. Quick question, is it necessary for the landing page to be 10 sections long? All that information might be too much for a customer to process and can result in them clicking off the page. Im saying this from a personal perspective as im one of those customers who might get bored and move onto something else. How many sections do you think is enough to warm them up and then entice them to make a purchase in the end?

[@ryanmckenzie3866]

How many sections should my e-commerce landing page have? #ecommerce #ecom #landingpage

[@TomWang]

Great tips!!

[@ryanmckenzie3866]

Thanks Tom! Appreciate your support

[@Harry_ams]

Thank you for the clear explanation, very helpful. Just wondering, do you add all the elements? Perhaps I’m overthinking, but it’s going to be a big landingspage. Would love to hear your thoughts 🚀🚀

[@ryanmckenzie3866]

Great question. It depends what level of awareness I'm attempting to cater too. The lower the awareness level, the more of these elements I would include. I typically have buttons for people to buy now, or stop reading if they don't need more information.

[@DivineMisterAdVentures]

Man that's Beautiful!

[@ryanmckenzie3866]

Glad you liked it!

[@spruti5241]

Amazing video, helped me a lot!

[@ryanmckenzie3866]

Appreciate it! Thanks for commenting.

[@muntahazainab6403]

😍😍😍😍😍😍😍love the whole videoo

[@Wilson_Cool]

8:32 purchase without leaving the page Rest of reviews 13:07 no friction sale

[@Elz.91]

Nice video, thank you!

[@petermolage3897]

Ryan can you please let me know which software you are using to build this landing land funnel?

[@ryanmckenzie3866]

There are a number of landing page builders you can use. Popular ones are Replo, Zipify pages, Shogun, some people even build their pages on Webflow. If you have something that converts well and uses a page builder, I would always suggest hard coding it afterwards to maximize site speed. Have a great day.

[@RonnieMcKenzie]

Love your work my man.

[@ryanmckenzie3866]

Thanks R-Mac!

[@richardgreenup]

added to split test meeting... gold

[@ryanmckenzie3866]

Excellent :)

[@danwestaway]

What do you think about landing pages with the product about half way down? Essentially a landing page that transitions into a product page

[@ryanmckenzie3866]

I love it. You are giving the potential customer an opportunity to emotionally connect with the product before you introduce the buy box.

[@i_am_that_dreamer]

Very helpful thank you

[@benvb8457]

Hi Ryan just rewatching this now. Just wondering if we need all of this if selling clothing? I see alot of clothing brands sell just from the product page and not from a long form landing page so im a bit confused. Do u happen to hVe ab axample for me to follow for clothing? Cheers ❤

[@ryanmckenzie3866]

Is this the best landing page for clothing brands? #ecommerce

[@impolitikful]

What landing page builder do you recommend?

[@ryanmckenzie3866]

I try to hard code them if possible. But there are so many good ones out there. Replo, unbounce, webflow, zipify pages, shogun….

[@MG-kt1ck]

Would this be the landing page that you send clients that click on an ad, or is this the homepage of your site?

[@ryanmckenzie3866]

Could be both. The homepage would probably change over time especially as you have to merchandise new SKUs.

[@pkbear68]

Loved the "I don't have a course and nothing to sell you" haha

[@ryanmckenzie3866]

It is true :D

[@petermolage3897]

Does anyone know what software Ryan is using here?

[@ryanmckenzie3866]

Hey sorry, busy weekend. I showed a bunch of different landing pages. There are tons that are great out there. If you are using Shopify, Replo is pretty awesome and it has a ton of different templates to quickly fire up.

[@petermolage3897]

Great - much thanks.

[@Rorysaurus2023]

Great value but it felt like you were exhausted and in actual pain while making this. I was so happy for you when you were able to get to the end!

[@ryanmckenzie3866]

II’ve been napping ever since.

[@Fedgery007]

😂

[@SpeedbirdHeavy]

Dumb question: what exactly IS a landing page?

[@ryanmckenzie3866]

There are no dumb questions. A landing page in this context is a page on your store/site where you send visitors to optimized for converting them into a customer :)

[@SpeedbirdHeavy]

@@ryanmckenzie3866 but it's not the product page? That's where I'm confused. 🤔

[@ryanmckenzie3866]

@@SpeedbirdHeavy right, so the product description page is most instances has the buy box above the fold. Landing pages generally funnel the user towards one product vs going through your traditional e-commerce shop customer journey. It is more focused and sometime doesn’t include navigation or links that take them outside of the most direct customer journey.

[@michelem5935]

I use my website homepage as my landing page if that helps!

[@abheetnigam]

Ryan how can someone reach out to you via email.

[@ryanmckenzie3866]

My inbox is a spam factory. Send me a DM on LinkedIn or Twitter is probably the easiest. Twitter: @ryemckenzie Linked in if you search for Ryan McKenzie you should find me.

[@abheetnigam]

@@ryanmckenzie3866 thanks!!! Sadly your DMs are closed lol

[@abheetnigam]

@@ryanmckenzie3866 sadly all DMs on your X & LinkedIn are restricted at the moment. lol.

[@abheetnigam]

Somehow your DMs are restricted. Very difficult to get through.

[@ryanmckenzie3866]

@@abheetnigam what’s your username, I’ll send you a DM