Copy Hostage Tape's 9-Figure Shopify Landing Page Design | Step-By-Step Tutorial

[@Realjaydaz]

Good vid

[@Julia-o9e2c]

This video is so helpful, especially for newbies, the step by step instruction is very clear, thanks!😃

[@ryanmckenzie3866]

Thanks for letting me know. It’s always nice to hear the content is helping people.

[@giannakopoulosgeorge]

@@ryanmckenzie3866 Hello Ryan. Can you share that Miro pattern?

[@AadilTanvir]

29min of HIGH value Thank you Ryan!

[@ryanmckenzie3866]

My pleasure. Glad you liked it.

[@dentelevate]

i love your videos🥰

[@ryanmckenzie3866]

Thanks a million! Slowly building my audience here :)

[@zacbrayy]

What about the ad / creative on the front end?

[@julius.2003]

This is basically a funnel. Funnels might have higher conversion rates but only work with problem solving products and they usually worsen the brand image, which isn’t a problem for brands like hostage tape, but it would never work for luxury brands (which I work with :))

[@ryanmckenzie3866]

A funnel is just sequencing of messaging. Content like this only hurts brand image if you aggressively use slimy direct response tactics like false scarcity. Selling luxury and clothing is going to lean more on social proof and leaning into status. I agree though that this won’t likely work for most of these brands unless you are leaning into a cause or use some kind of unique material.

[@CASGuico]

I have been watching your videos and it has been really great. My question is how do you target customers that are on the specific stage of the funnel? Is it something you customize on the ads or is it the ad creative that attracts the right target?

[@ryanmckenzie3866]

Yea, write ad copy and creative that targets the level of consumer awareness you are going after. Meta will pickup on the signals and feed it to the right audience pretty quickly :)

[@rayfinkle9369]

@@ryanmckenzie3866 Noob here. I wanna test a listicle vs product page. Do you suggest I run an ad in a CBO to my listicle, and then maybe like 3 targeted ads for 10 interest groups in another campaign? Would that be smart?

[@TheTripleTee]

Every one get him to 5k subscribers I will thank you so much