12 Effects Theories - Agenda Setting Theory

Communication and Journalism
Semester 1
Module / Unit III - Theories of Communication
Lesson 12 -Effects Theories - Agenda Setting Theory
Communication theories are frameworks that help us understand how communication processes work, why they happen, and how they can be improved. Here's a brief overview of some prominent communication theories
Objectives:
• Understanding Agenda-Setting Theory
• Analyzing Levels of Agenda Setting
• Adapting Agenda-Setting Theory to the Digital Era
• Pros and cons of Agenda Setting Theory