157. Ashley Nicodemus, Director of Design at UE Group: Innovating for Critical Environments

Discover how Ashley Nicodemus, Senior Director of Design at UEGroup, uses user-centered design to create innovative products for critical environments. Learn her insights on balancing user needs with business objectives, managing conflicts between design and product teams, and using the Innovation Equation framework to drive disruptive product innovation. Ashley shares her journey from industrial design to leading projects like the brain surgery navigation platform and highlights the importance of individual brainstorming, trade-offs, and data-driven decision-making in the design process.
This Episode's Topics:
Ashley’s Journey from Industrial Design to Product Innovation
Designing Seamless Experiences in Critical Environments
Applying the Innovation Equation to Create Disruptive Products
The Importance of Individual Brainstorming and Managing Trade-offs
Balancing User Needs with Business Objectives
Key Insights from the Brain Surgery Navigation Platform Project
Collaboration and Iterative Testing in High-Stakes Environments
Managing Conflicts Between Design and Product Teams
Making Data-Driven Decisions in Product Development
Where to find Ashley: / ashley-nicodemus
Where to find us:
JOIN THE COMMUNITY 👉 bit.ly/3aMvWn2
Website: productized.co/
LinkedIn: / productized
Instagram: / productized.co
Meetup: www.meetup.com...
Where to find Andre:
LinkedIn: / marquet