Mog’s Christmas Calamity | Sainsbury’s Ad | Christmas 2015

Sainsbury’s Christmas Advert, 2015. Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. Can she pull it all back to save the day?
This year, we worked in partnership with HarperCollins Children's Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog. We hope that families will come together this Christmas to enjoy this very special story #ChristmasIsForSharing
If you enjoyed the story, you can buy the beautifully illustrated book here: bit.ly/Mogs-Chr...
Every penny of the profit from sales of the book will be donated to Save the Children to be used towards improving child literacy in the UK
Take a look behind the scenes of our 2015 Christmas advert: • Christmas Calamity off...

[@Thee-Cheese-Man]

I still refuse to believe that this was 8 soon to be 9 years ago WE LOVE YOU MOG

[@marcg3179]

Im a 47 year old dad of 3 and i still cry at the end of this advert. Its the best christmas ad ever made and i don't think anyone could make a better one !!

[@CanYouRememberWhen]

I agree! A few years ago I ordered the book from Amazon UK and also ordered online from somewhere in England, a plush toy cat that looked like Mog. Had them sent to my granddaughter in the U.S., who also liked the commercial.

[@lesleycooper7544]

@@CanYouRememberWhen Sainsbury sold toy mogs that CHRISTMAS. SOLD OUT. I LOVE MINE XX

[@kingkarrotyt5277]

I think 1914 beats this but this is right up there, as is greatest gift the 2016 ad

[@CampervanAdventures]

I’m 50 and I totally agree,one of the best if not the best I’ve ever seen😍

[@AngelaJeanBarr]

I'm Canadian and not familiar with the character Mog. I am truly in love with this sweet, silly cat. Thank you for introducing her to the world.

[@Little_Sprite95]

It's a series of books. She gets into a lot of trouble but all she wants is a boiled egg! It's a really cute, one of my favourite childhood books

[@harvski1232]

You should read the books

[@user-ot3db2nt6s]

im not familiar with mog to. im from Holland. but i love mog

[@debbiebigham8615]

you love it

[@janetbet5571]

The artist is just so lovely, once you see the pictures in the book,the advert will just make so much sense. That is how I thought Mog would look like. So cute

[@1CE.]

I watch this and the Christmas truce ad every Christmas Makes me wanna cry

[@ElizabethEllenCarter]

Thank you for the fine memories. Rest In Peace Judith Kerr. You've left us a fine legacy in Mog. This commercial still brings tears.

[@RastjackA]

Stupid snowflake. What tears are needed for this bloody advert? Are you an adult? Grow up.

[@ElizabethEllenCarter]

@@RastjackA you are a sad creature devoid of charm, grace, and imagination.

[@sideskroll]

@@RastjackA hahahah...🤣🤣🤣🤣 Dude youre trying SO HARD that its hillarious!

[@RastjackA]

@@sideskroll i dont need to try. all your piss poor attempts of failing are amusing. i love seeing how angry you snowflakes get. and it clearly works.

[@RastjackA]

@@ElizabethEllenCarter when im as old fat and ugly as you, i'll start caring :D

[@Sara-jp2nq]

I couldn't let a Christmas go by without watching this. Merry Christmas to everyone in 2024.

[@seeker19831983]

The guy who designed cat's face expressions deserves a medal...

[@MERELEWISS]

I think he’d rather have an egg

[@SBLOOSH]

@@MERELEWISS beat me too it lol, didnt know anyone else was rewatching nostalgiac christmas ads in November too xD

[@zzydny]

Mog was the main character in a series of books that were written and illustrated by Judith Kerr. Having seen Mog here, now I want all the books!

[@MandeepKaur-qh7ms]

@@SBLOOSH x5

[@aprilblossom9268]

Haha you are so right!

[@fifidessources]

I agree, it is still of the best ads ever made for Christmas-the true spirit of Christmas! We also love Mog very much..Merry Christmas everyone-hopefully!

[@fifidessources]

sorry, still one....

[@batphink2655]

No wonder Sainsburys win awards for their ads, they're all so well done and heart warming showing us all what Christmas should be about! Mog is so cute aww!

[@benberlin57]

Agreed, if only we could have more ads like this and less "BUY THIS BUY THAT HUGE SALE!" Same thing with X-mas songs starting as early as Nov 1.

[@PeppermintPatties]

Christmas 2024 - and still so gorgeous. Love you, Mog. 🥰

[@lilyking4765]

I think we can all agree that this is the BEST Christmas advert of all time!

[@RealD7X]

2013 John Lewis

[@RastjackA]

Noway. Totally against the rules of 6!

[@Penjy21]

No

[@kyrtabuel4365]

Sainsbury 2014

[@kyrtabuel4365]

It’s still a good one but like yeah

[@marshajablonsky4827]

When I found out that MOG died, even though I was 55 at the time I cried. We love that cat!

[@TrekkiemonsterUK]

RIP Judith Kerr. Thank you for all the adventures and memories.

[@lusyhognaston3777]

Fun fact she actually worked on this advert.

[@wilbat0]

@@lusyhognaston3777 that’s what he means he knows

[@soupdragon151]

@@lusyhognaston3777 Isn't that her in the advert at 2:29?

[@soupdragon151]

Born in Berlin I think? Refugee from the Nazi's.

[@lusyhognaston3777]

@@soupdragon151 I think it is.

[@sk8ergrrl1]

This will forever be my favourite Christmas advert. I read all the Mog books as a child and was pretty traumatised by the last book. So when I saw this for the first time, I was laughing and sobbing at the same time. I love you Mog! Xxxx

[@A_B_C_D_E_F_G_H_I_J]

What was the last book about?

[@InfinityCatsPlease]

@@A_B_C_D_E_F_G_H_I_J The last book is called 'Goodbye Mog', where Mog dies. It's sad, but I think it's well done and child-friendly as well in it's own way. Maybe a good book for a kid who lost a pet, yeah, but personally it makes me cry.

[@A_B_C_D_E_F_G_H_I_J]

@@InfinityCatsPlease yeah my mum doesn’t know about the mog the cat books but the next tiem we go to Waterstones il ask her to buy me the books

[@InfinityCatsPlease]

@@A_B_C_D_E_F_G_H_I_J Great idea, kiddo!

[@A_B_C_D_E_F_G_H_I_J]

@@InfinityCatsPlease ur really nice to me even tho I am 8

[@sqaishey]

I still have all my mog books :) such a silly kitty. I love this advert, there should be a mog movie!

[@abbiebudden]

Hi! I totally agree x Mog the Movie!

[@abbiebudden]

+Abbie Budden By the way sqaishey, I love your channel x

[@closedaccount9007]

oh my Squaishey!!! it's the real you😱😱😱 woahhhhhhh... um hi! :3

[@laurawood8747]

Same

[@changminkeybum]

but there's already garfieldthe movie

[@ceceyoung7462]

Dangit, I’m turning into an old softie, here I am just bawling about how sweet this is.😻😻😻

[@gina928]

I want to live in Mog's world were people are kind and helpful to each other.

[@CanYouRememberWhen]

Still my favorite ad ever. I found this online a some years ago, and post it in the U.S. to Facebook almost every holiday season. My granddaughter also liked it. I ordered the book and a stuffed animal cat that looked like Mog from England, had them sent to her.

[@littlemisseatscrispsforbre5353]

My heart! I've never seen this ad before. It's just gorgeous. The wee cat is adorable. His sad little face. I absolutely love it.

[@cartmanruinedit]

*-the wee cat* 😭

[@elliekat73]

She! Mog's very definitely a she-cat!

[@am_i_right_or_am_i_wrong]

This is my favorite Christmas video for 5 years. No Christmas is complete without it.

[@eyeland68]

One of my favorites that I love to watch every year ❤❤merry Christmas ☃️ 🎅 🎄❤

[@JhonStewardson]

The mog christmas advert still warms my hart and makes me smile in 2024❤

[@chriscasa167]

Mog!!! The best Christmas character ever.

[@MisterBethany]

This is wonderful and utterly charming. Discovered it while thinking about MOG'S CHRISTMAS, the short movie shown over Christmas 2023, which was just great. Judith Kerr and everyone else involved must have known and loved cats so well, as everything is totally true to life, Mog is portrayed so well and I can see all of my little friends - past and present - in him. I especially love Mog's dream of flying , both a wonderment and an anxiety, and being pursued by the angry robin is just exactly what my tiny tigers would worry about. This may be an ad but it was done with heart, soul, and love. And one more thing, they got the paws right, the splayed out little fingers when gripping, that's something often overlooked.

[@lisajasper7882]

I just discovered this in 2024. I've been living in the USA for years, so all these ads are new to me. Brilliant! MOG is gorgeous, but my cat is more lol.

[@kaidrache2395]

In memory of Judith Kerr who gave us all these lovely stories. RIP dear lady and may you often be visited by your beloved Mog.

[@hayleybrown4020]

Omg

[@pumpkinpatch5]

Rest in peace Judith. Incredibly sad to have lost such talent.

[@Jussy833]

Mog was part of my childhood and my heart was touched when I saw this Christmas advert five years ago

[@yellow242]

I'm not crying, your crying! That was so sweet, I loved that.

[@MrKErocks]

Mog does that "I love you" slow eye blink.

[@lilyapalara134]

( ͡° ͜ʖ ͡°)

[@tyrranide8708]

I remember reading the Mog books when I was younger. I always thought it would make a cute movie, this advert proves it

[@ladylynx9891]

You know the animators are experts when the cat's face is the most expressing thing you have ever seen.

[@HypeGrlie]

OH MY GOODNESS I FORGOT MOG EXISTED IM SO HAPPY THAT I FOUND THIS

[@gracemason2008]

what makes this better is I watched this in English class at primary

[@jessicaellina3878]

Still my favourite all this time later💙😺 they just don't make them like this anymore. Love Mog❤🥰

[@cringelord1809]

One of the best commercials ever made

[@jmillerdesign]

As a visual artist and a cat lover, I absolutely LOVE this.

[@poppywilcox7596]

'but there was no egg for mog' am I the only one who finds that quote emotional?

[@thegirlcriedfashion]

No, I felt my heart drop haha 😭

[@cnaaawd]

Narrator: there was no egg for mog Me: MOG TAKE ALL MY EGGS THERE YOURS!!!

[@mervedurmaz7071]

+Zamorano0180 Wow you are such a "man". I really respect people like you!

[@a.l.m.3618]

+Zamorano0180 I think you're right! Hahaha::::"D personally I'm not a 'sad' woman but that "there was no egg for Mog" sentence made me a bit disappointed too, just because I love cats so much. (Much more than people, and) sometimes a bit more than my manXXXXD I think I'll be a crazy-(old)-cat-lady, if he dies sooner than me. Then I'll be one of those 'sad females', so I appreciate your irony!

[@shaisthamunir1808]

7

[@starlaeuropa]

Much better than the John Lewis ad - well done Sainsbury's!

[@onlylnw]

I'd say they are both very good.

[@janeshipman5551]

what's wrong with the John Lewis ad!!!!!

[@janoycresovas5order66compa9]

+starlaeuropa You're dumb to think that. They're both very good!

[@Just_Daz]

+starlaeuropa They were both goof, but IMO, the Sainsbury's ad had more imagination, and was a complete contrast to last year's!

[@sixftsenpai6172]

+Liam Desa That isn't what it's about at all...stop following everyone elses opinions.

[@paule5662]

Where do you ever come up with these fantasmic videos?? Never even heard of Mog before. I just sat on the couch with the cats and watched it through 'til we were laughing and crying all in one big fuzzy furr ball. Thanks, I really needed that. I don't let many people into my heart and soul these days. K.

[@julesb7707]

My fave Christmas ad of the last few years, love it🎄

[@KayleighNatasha]

So do I

[@glendapeterson1180]

I love Mog! Merry Christmas, everyone!

[@PaddyCoulson88]

+Glenda Peterson Merry christmas :) #haveagoodchristmas

[@michaelkorvac4007]

Possibly, POSSIBLY The best Christmas ad ... ever?

[@taraterm3]

serious contender.....but look up Le Feast with 13 dogs and a cat. Youll die laughing.

[@debdanton2295]

No idea why this showed up in my videos today but still love it today as much as the first time I saw it years ago. I can’t help but smile.

[@pumpkinpatch5]

It’s tradition to re-watch this every year. 😂

[@taraelizabethdensley9475]

It's middle of summer and i'm watching this, brought a smile to my face

[@НикитаКоваль-х1н]

I think it isn't the best, it's wonderful ad. In my opinion this ad deserves a medal ❤

[@shadowcatyt3457]

I miss mog, I still have a mog plushie and I can still remember reading “Goodbye Mog” it reminded me of my old cat Monty, who died at 17. Miss you, buddy.

[@Bertie_Ahern]

Must admit, for a supermarket advert this is waaay above the average, surely among the most lavish ever produced.

[@lesterralphwiley]

Never heard of Mog books, I can say Mog is an endearing lovable furball.

[@GC4JESUS]

I absolutely love Mog Christmas Advert 😻🐈🐾🐾🌲 This should be the only Sainsbury's Christmas Advert..!! No other one compares.!!! The best one ever..!🤗 I love when the girl says "he'd rather have an egg" 😀🤗!!!

[@xculibor4771]

Your wrong the best ad is the 2014 one.

[@rrurangi]

@@xculibor4771are you a historian

[@ywang-l3h]

Her little meows are so cute 😩

[@ianmartin6928]

The best Xmas ad ever fantastic ending 🎉

[@annetracy77]

that brought tears to my eyes

[@debranielsen2002]

This will forever be my favorite Xmas commercial ❤❤❤

[@oscar868]

Stunning Christmas Advert. Congratulations to Sainsburys and all the fantastic actors and crew

[@Bargoth60]

Amazing how the Thomas' fire-ravaged house had "miraculously" been restored just in time for the rest of the townspeople to bring their assorted foodstuffs, and enjoy a holiday dinner. Must have been the (ahem) "spirit" of Christmas.

[@jimtaylor294]

My headcanon is they have a few talented builders & decorators as neighbours 😉

[@jeandenley2724]

Best advert ever, Mog's expressive face is wonderful,hope to see a lot more of Mog adverts.

[@tillycarter2385]

This advert is so underrated, one of my faves!!

[@eleanorhogan8643]

If they make Mog into a film, use these actors, they look like they would in real life and make it a tribute to Judith Kerr. I love the bit with the person carrying a tree.

[@melikek5318]

No matter how many times I watch this , I will never get bored of this...

[@DaveJH]

I just want an actual Mog film now, in the same vein as the Paddington film last year!!

[@pacificanorthwest1015]

+D Jeffery-Hughes I wouldn't call Mog or Paddington in the least bit narcissistic, but never mind...

[@pacificanorthwest1015]

Good, I like feeling superior to numpties. Happens at work every day.

[@tylervaughan4537]

Me to! I would love it

[@DaveJH]

+Linda Christie cheers, a spelling mistake and I deserve that thanks a lot

[@Charizarzar]

+D Jeffery-Hughes Some people just think a lot of themselves.

[@verprtectivefangirl2238]

I wish this would be the Christmas advert for this year too! I love mog

[@beverlygannon4141]

Me too it was the best ❤❤❤🙋👍😺😺😺🎅🎅🎅🎅

[@xthundercookie9253]

This is the one of the most beautiful christmas adverts i have ever seen !

[@char.81]

This is by far my favourite one. Mog was my entire childhood and considering i turned 18 this year it holds a special place in my heart

[@mileskavanagh6714]

this video nearly made me cry, so many childhood memories

[@thedeathlyhallows6731]

I know, I was thinking the entire time anout how she died. Bloody first author to rip my still beating heart out. Not the last though, never the last.

[@567Katii]

Mog died?!?!?!? :'(

[@thedeathlyhallows6731]

Yes. It was the worst thing that ever happened in my young life.

[@thedeathlyhallows6731]

"Mog was so tired. Her head was tired. Even her tail was tired. She wanted to sleep forever and so she did." Those lines are forever embedded in my mind.

[@mileskavanagh6714]

Yeah I never knew she died until I went into my school library a found a mog book, it was one I'd never read before because it was my dad who always used to read them to me and for obvious reasons he missed that one out... One of the most heart breaking moments.

[@marklee7565]

Watching this in 2024 and still love it

[@cabanatuan95]

Aww, Mog looks so adorable!

[@cabanatuan95]

Also, mog should really just his/her shit together.

[@taraterm3]

how could anyone thumb this down?? its Adorable!!!!!! and sweet, and even if you arent a cat person, th CGI is really well done and amazing to look at

[@Sunset_City_Blues]

I'm not really a cat fan, but this advert is really well done. Poor Mog swinging on the ceiling fan! Like it says at the end, Christmas Is For Sharing. It was lovely that everyone came together and helped each other out.

[@thecatpersonuk9962]

Loads SAS rifle with malicious intent

[@marlynhutchison4525]

Because their sad people who can't appreciate a bit of fun

[@reuireuiop0]

Of course, a dog wouldn't do what Mog does in here, at least, that's what Dog people think.

[@ayeshahilton6521]

This will forever be one of my favourite Christmas adverts !!!

[@MokRek8070]

Moral of the story: If you: Burn the house; For Christmas, You get an egg.

[@lusyhognaston3777]

Do not have a real chirstmas tree either.

[@ugnulanila]

hahahah

[@stu7843]

Not Mog burnt the house.

[@priscillapattoo543]

It’s the freaking fishy brother

[@priscillapattoo543]

Seeeeeeee

[@nataliamichaells5784]

Just saw this on TV. my favorite so far

[@abandoned5079]

Me to

[@lucindawinehouse2002]

I've just seen it on TV as well 🎅🏻😽🐱

[@samkaye1494]

Same

[@khaleelr5995]

It was on for 3 minutes?

[@iggy8452]

+Khaleel Rahman 3 minutes too long

[@incogneato790]

I love that it isn't just some setup for a sales pitch.

[@GLTDubstep]

Now THIS is a Christmas advert. You smashed John Lewis on this one

[@CsAndBeesChannel]

Oh my god I'm crying Mog books were my childhood

[@lilgoldenbuddy]

The adverts for the U.K. Stores are so sweet. And she got an egg!

[@freyafoster3461]

Stephanie Douranakis shut up

[@122ejo]

Freya Foster stop being so rude😒

[@LM22102]

Stephanie Douranakis I had watched this beforehand without the audio so I knew she got an egg at the end but when I watched it a second time with audio, I heard "I think she'd rather have a neck" which was appropriate following the medal comment and the weight of the cat but I figured she said egg haha

[@liamgallagher9939]

Yeah, theyre a like a tradition for all of our stores to do adorable ads

[@gailjones347]

+Your Period . .. baldie

[@racheallange2056]

I was born and raised in the USA ( Kentucky) I have fell in love with dear sweet Mog....I have to watch this every Christmas now...and share on FB....

[@patriciarohde102]

just found this and I totally balled my eyes out. that poor little kitty didn't mean to do this but still a happy ending :'( :)

[@honeythecatfox817]

Patti LovesMusic omg same

[@ipodfantastictech]

It was all the bird's fault

[@ginmarie6884]

As it should be!

[@beverlygannon4141]

Awwww ..hun ❤

[@KneeBloxEnthusiast]

I laughed me head of tf

[@urbestfriend1597]

I can't believe I cried in this!

[@NatalieCWilliams]

Thanks to Mog they had the purrfect Christmas!!! 😍👍🏼

[@mikaelastefkova]

This was the first advertisement I've seen in English (even before I could properly understand it or speak it) and it's still my favourite one to this day. 💗 I'm so glad that I rembered it today. ❄️

[@elliebillington969]

Best Christmas advert of all time.

[@ryanspees2857]

This is both emotional and slap stick all at once and I love it.

[@eloisebunny9674]

such an amazing advert made me cry happy tears!

[@Phildood27]

with you on that

[@bubbles574]

IzzyAllStar

[@happywalek9816]

Whats sad about the video

[@bethwilliams2017]

I have 5 house kitties here in Austin Texas & I foolishly thought that was enough to support. But now I MUST have a MOG!! I will hug it & squeeze it & love it & call it MOG!!

[@jaylyn7285]

That was beautiful. Mogg is as calamitous as my cat!! 😂

[@zzydny]

Reminds me of my cat Frank who is huge (about 18 lbs) and clumsy and a bit addlepated and actually a very, very good cat.

[@Vixon3D]

First time I've met Mog, and I love her! Thanks!

[@steveolson1669]

RIP Judith Kerr (1923 - 2019).

[@noodle9993]

No, the narrator is an actress, Judith Kerr wrote the mog books, she also wrote the tiger who came to tea.

[@diegoanvidal]

The old lady at 2:23

[@zonnana4668]

😭😭

[@rollibear9]

Anoushka Clarke-Newell Thanks for the info. I liked this so much I’ll look for the books. I’ll try library since this is Oahu!

[@noufissabarhdadi5977]

Because Judith Kerr past away in 2019 hope sended to heaven soon

[@SlayerOfTears]

Yep, I'm tearing up again. Gonna keep coming back to these commercials each year on December.

[@Seal0626]

I think this may be the best animated cat I have ever seen. She looks so plush and solid, and she moves perfectly! The absolute essence of cat is contained within this ad.

[@spottyty]

I remember my teacher showing me this in school when I was 9 and now I'm 14 this brings back lots of memory's from when I was younger!

[@79135clauds]

Mog got her egg. And that is all I care about.

[@edytabeszczynska3531]

Me too! :-D

[@tomnicholls3058]

Claudia Hayes m

[@SherbahadurmrspobiPurja]

Claudia Hayes Youtobein the in nepali www on ths times

[@V-J-H]

egg? why egg?

[@taraterm3]

@@V-J-H its her fave treat. Some cats like them.

[@sonalvadukul6536]

Great advert. This was used for my son’s English lessons during home schooling (year1): prediction / sequencing / use of adjectives / empathy. We chuckled each time we watched only because Mog is so cute

[@eleanorfleming9545]

That's such a powerful advert I'm actually tearing up slightly!

[@izzymorgan8021]

Eleanor Fleming yyttttfc vx😏🙄🙄🙂😍😎😃😂😂😂😎😎😃😃 😎😄😎😍😎😍🙂😍😥😍😍😍😇🤗😣😏😣🤗🤗😍😘😍😶😶😶🙄☺😚😐😐😙😙😑😚😚☺😃😃 😄🤗🤗😍😅😃😎😗😄🤗🤗😄😅😅😗🤔

[@honeythecatfox817]

Eleanor Fleming yes

[@Britgirl58]

"Slightly'?

[@tazfania9509]

Naw that brought a tear to my eye

[@lauramaguire5152]

Mog, you are the best ❤

[@sascharammstein8604]

This is the best ad EVER.

[@ewaaugustyniak9351]

OMG I LITERALLY CRIED COZ I LOVE CATS AND MOG SEEMS SO SAD!!!!!!😫😫😫😫😫😫😫😫😫😫😫😫😫😫😫😫😫😫😫

[@summerfriesland3105]

No It Funny Lol

[@zaraaziz588]

و

[@beverlygannon4141]

Me too . I got five. One looks like Mog!....awww.😺😺😺😺😺❤❤❤❤❤❤👍👍👍🎅🎅🎅🎅🎅🎅🎅

[@tomjones6106]

Wow the last 2 years there's ads have been amazing! keep them up!! EVERYONE! (besides the people that dont) LOVE THEM!

[@gingyfoxuk]

just told my sister about it and now loves the cat too bits!!! merry (early) Christmas everyone and a happy new year

[@KittyCatFurbabiesMaria1972]

Same to you hun x

[@liam1ist]

There's a book in store £3 it's a log book and you can also buy a mog the cat teddy

[@arbiter4]

+Liam Desa where?

[@liam1ist]

+Arbiter 4 Sainsburys 😂

[@denisalorena9217]

+Arbiter 4 Sainsbury 's

[@robertrobson8974]

This ad first aired 5 years ago today. On 12th November 2015 on ITV1 at 7.15pm, during Emmerdale.

[@frefra1788]

Good

[@frefra1788]

What happened in emmerdale ?