This Christmas, one little girl asks one BIG question | Sainsbury's Christmas 2023

This Christmas, one little girl asks one BIG question

[@joshgames719]

Nothing can beat Sainsbury’s Christmas advert released in 2014 about the 1914 world war chocolate bar one best ad ever

[@thecakedoesntlie]

Honestly that was the most emotional and thoughtful ad ever!!!! Even the change of location and context was amazing.

[@moisturisedgnome1181]

Just watched it. Wouldnt be made now; the culture shift in just 10 years is remarkable

[@callnight1441]

​@moisturisedgnome1181 it would most certainly be made now.

[@Romalvx]

I agree, additionaly I would like to quote Mog’s calamity christmas 2015!

[@itsjemmabond]

The one with James Corden is pretty good.

[@NCHLTII]

Never in my life did i expect sainsbury's of all companies to rickroll me

[@ratatatata981]

WE GOT RICKROLLED BY SAINSBURY'S

[@PBryanMcMillin]

I'm American, so I've never set foot in a Sainsbury's. Still, every year, I search for their new Christmas ad. Most have been very nice, and I have enjoyed them, but the 2014 and 2015 ads were, in my opinion, the best.

[@SleepExports]

Yeah, now they are all woke.

[@memstoraty]

how is this advert woke?? 😭 it’s the most inoffensive piece about a wee girl asking about santa. you could say it’s boring if anything.

[@SleepExports]

@@memstoraty So you've never noticed white people being pushed out in recent years?

[@williamfairchild7439]

0:39 Rick Astley in Sainsbury's

[@corvusastrum2982]

I'm not saying it's bad, but I miss the heart and time they used to put into their christmas ads. Was somewhat of a tradition to check the Sainsbury christmas ad every year, but now it just fits into the mold with every other ad.

[@dolphins15]

I work in Sainsburys and saw it the other day on staff website, I wish Rick Ashley would shop in my store

[@joen6065]

My Local is being shoplifted multiple times a day. I wrote to sainsbury's about security and got zero response. Do you think they will be absorbing the costs into their profit margin or raising prices to compensate? There are also safety issues to the staff and customers. No police and no security staff. Profits first. welcome to Britain. Thanks Sainsbury's, for your social conscience.

[@aaronwindsor5249]

Whats happened to the times where we had the Sainsburys adverts with Mog and the one for playing football during the war? And the John lewis adverts with the animals on the trampoline, and the penguin? Seems nobody puts any effort into Christmas adverts anymore. This looks like it was recorded in a couple of hours 😔

[@WaiferThyme]

Its a stupid cop out . I miss Mog!

[@SleepExports]

They are just ticking boxes now

[@jonpang544]

Love the Ad, makes me happy! 😊

[@helenwilliams3345]

At last, a Christmas ad that actually gives me, that warm festive feeling. A lovely wholesome sweet ad, well done Sainsburys.🎄☃

[@sainsburys]

Thanks, Helen! Now more so than ever, people are looking for moments of humour and joy and that’s why we’ve once again set out to create a fun, light-hearted advert for customers to enjoy. Hope you have a wonderful Christmas, when it comes. Charlotte

[@helenwilliams3345]

@sainsburys Thank you, and I hope you also have, a wonderful Christmas.

[@kasienkakaminska6915]

Love Santa, love good food always olive

[@davidroberts1448]

What does the girl say at the end of the advert

[@leewetten9965]

​@@sainsburysam working in Asda next year

[@DanielZ-nv2zg]

Say it with me. This is much better than M&S

[@sainsburys]

Hi Daniel. We're glad you enjoyed it! We wanted to create a fun, light-hearted advert that would entertain people and make them smile. Rick Astley is a pop icon who we know many of our customers love! Emma

[@DanielZ-nv2zg]

🧡@@sainsburys

[@brnadriana]

Well done Sainsbury’s! Nailed it again! ❤🎉

[@katieoconnor2884]

Crap advert crap company to work for

[@edzombie78]

Excellent

[@ASH-vi5pg]

Is this filmed in the Sydenham store?

[@rancidlemon1831]

Yes

[@alexjudson9681]

Thank you, no M&S for me. Lets have a great Christmas

[@emie915]

Is this Sydenham?? 😮

[@local59_Studios]

Amazing Sainsbury's Perfect aswell

[@sainsburys]

Hi there. We're glad you enjoyed our Christmas ad! Hope you have a great Christmas when it comes! Emma

[@local59_Studios]

​@@sainsburysthanks Emma! Also your 2016 advert is amazing I loved it

[@xpaddy7369]

Will never beat 2014

[@joshgames719]

Facts, that is the best Christmas advert out there

[@Joseppiii-kp6es]

Yes Raj , happy halal Christmas Pc Sainsbury’s

[@chrisoultram9458]

Lovely

[@rosiancampbell]

Not the outside of Sydenham Sainsbury’s 😂😭 Where was my invite?

[@lavender4247]

Well done Sainsbury's Lidl and TK Max. Go home and stay home M&S

[@schelletick8105]

Nothing will ever be better than the Mog advert, it was all heart.

[@David_R434]

Lovely Christmas advert, thank you.

[@grilledcheese9297]

Savercenter Sydenham

[@just.rick_6]

Brilliant! 🥰

[@sammmm246]

Sainsbury's, what would happen if I tried asking that over the loudspeaker?

[@davidroberts1448]

What does the girl say at the end of the advert

[@thejenr8tr922]

Mog's Christmas Calamity & Christmas 1914 are my favorites, but this is lighthearted & fun as well! Good job!

[@globalgranary]

Well done Sainsbury's reserve me a turkey!

[@sainsburys]

Whole turkey or crown? Charlotte

[@asphaltspectre338]

hey its sydenham sainsburys 0:00

[@jeffreygoggin2849]

Well done Sainsbury's perfick

[@jennpan3543]

Still cant beat your 2014 Christmas add, although this is lighthearted 😊

[@itsjemmabond]

2016 was better.

[@br47_]

What does the little girl say at the end??

[@joshuabarber1948]

Once again you've done it again... Fab job this year Sainsbury's 🎄☃️

[@2wirrallads]

compare this to the 2015 ad, this is cheap and rubbish]

[@thegreatbaldone2012]

Wonderful Christmas advert Sainsbury's 🎄🎄🎄🎄🎄🎄🎄

[@sainsburys]

Hi Harry. We're glad you enjoyed our ad! Hope you have a great Christmas when it comes. Emma

[@thegreatbaldone2012]

@@sainsburys thank you I did enjoy 🎄🎄🎄🎄🎄🎄

[@knitsatknittylicious8823]

Well done, you kept it real, loved it. Thank you.

[@simsgirlgem]

I always look forward to your Christmas ads even though I’m from the U.S.

[@kevintracey4644]

A refreshing change from blatant wokery like M&S. thanks Sainsburys for keeping it real!

[@JanShawTheSuccessAlchemist]

Yes, the M&S advert was despicable. They will go the way of Bud Light in the US as their customer demographic is boycotting them as a result.

[@tinaporteruk]

An ad with all the trimmings.

[@DanielZ-nv2zg]

Sainsbury’s: Rickrolling the nation since 2023

[@faithmatthews4635]

I like this one! You've made me laugh Sainsbury's :)

[@DanielChannel57]

Big improvement over ads from previous years.

[@gaycharteris-nice1993]

Hello. My name is Alex Nice. I would love to congratulate on your marvellous Christmas advert this year. It's such a feel good advert and really captures the great spirit of Christmas. All the actors who appeared in the advert are brilliant, including the little girl who is so adorable. I also love the cameo of Rick Astley, as he is a legend and is the cherry on top of the cake in this advert. You do really good Christmas adverts, but this is one of your best by far. The humour is also brilliant, especially the joke when Rick Astley came on. I like to thank the cast and the production crew for making such a great advert this year as it is one of the best adverts this year! 😀

[@sainsburys]

Thanks for sharing, Alex! Did you know that it's real colleagues featured in the Christmas advert? I think they make it extra special! Charlotte

[@amandaryan7449]

What a lovely comment, it’s my daughter that is the little girl ❤️

[@iankenrick]

the guy at the freezers with the tea cosy hat looks like one of our band sixes at work i showed him but i will not tell you what he called me lol😬

[@ChrisHFal]

Wow, no box ticking. Well done. Just regular people enjoying Christmas.

[@KODELINER]

Just enough ethnic minorities for you?

[@NCHLTII]

There is, but its more subtle, companies are learning that these marketing tactics aren't working. I bet in a few years time it will be extinct.

[@Lilbizkit]

@@NCHLTII exactly. There has been box ticking in this ad, but it's definitely more subtle than the last few years.

[@martinranalli8572]

No box ticking? Notice the not Christmassy music.

[@ElizabethChapman-jp6ps]

Absolutely love this! Will definitely be asking my kids what they think Father Christmas has for his dinner!

[@sainsburys]

That's a fab idea! Let us know what they think. Charlotte

[@LovelyLilly90]

Santa would never have a turkey crown. He'd go for the full bird. Giblets and all!

[@sainsburys]

Hi there! He's just saving room for dessert! Emma

[@bethw5313]

Lmao sydenham sainsbury’s having a feature

[@SammisUniverse30]

I love Rick face at 0:40 as your employee says "you know the rules" & another employee sings "and so do I"

[@sbhj222]

In which store does Rick Asltley works? 😂

[@georgemacpherson1992]

The music sounds familiar because it’s a sports theme tune but don’t know which one. Thanks for the video.

[@quirkymerky]

Ski Sunday 👍🏼⛷️

[@user-vl6hh6pw2x]

Can't tell what the little girl says, someone please tell me

[@sainsburys]

Hey Susan says she has a question about Santa and then asks what does he have for his Christmas dinner. I hope this helps. Enjoy the rest of your day and take care, Jennifer

[@Jasmin_dancelover11]

0:21 I know that dude😊

[@candaceshirley8173]

Absolutely charming ad

[@sainsburys]

Thanks Candace. Have you thought about what you're having for dinner this Christmas? Thanks, Douglas

[@candaceshirley8173]

@@sainsburys Douglas Usually turkey, roasted carrots and parsnip soup, and always a yule log with the family An early happy Christmas The new ad really is charming, always I shop when in UK at Sainsbury's

[@GreenPhenomenaUK]

million times better than the m&s "christmas" ad

[@sainsburys]

Hi Rob. We're glad you enjoyed our ad! Hope you have a great Christmas when it comes. Emma

[@lisaorourke1451]

help. Me what is this tune

[@kerishiells6687]

Cute kid, traditional values and a Rickroll, love it !

[@sainsburys]

Hi Keri. We're so glad you enjoyed it! We wanted to create a fun, light-hearted advert that would entertain people and make them smile. Rick Astley is a pop icon who we know many of our customers love. Emma

[@mandyretter8964]

Traditional? For whom? Asain men don't celebrate christmas!

[@dfor8763]

Well done Sainsbury’s.

[@Mazalinda]

Good. Much better than last year. Shall treat myself to the beef wellington please

[@sainsburys]

Hi there. We're glad you enjoyed our ad! Hope you have a great Christmas when it comes! Emma

[@islamistheonetruthyoutubec4252]

The first and interior shots were filmed in Bell Green, Lower Sydenham back on September 8th. I passed by and saw the Panavision production trailers. I thought they were filming a movie. Quite a sight to take in. Islam is the one truth.

[@thetm99]

Tidak ada untuk saya ?

[@CharmsRice]

Phew 🎉 a proper Christmas ad - thank you Sainsbury !!

[@sainsburys]

Hi there. We're glad you enjoyed it! Hope you have a great Christmas when it comes! Emma

[@joshuabarber1948]

Never gonna...

[@stephan_thaddeus]

Sainsbury, so how you can make a Reyes Magos day at 6th of January their names are: Melchor, Gaspar y Baltasar

[@perrystone879]

Incredible and thoughtful Holiday ad.

[@gailcollins2397]

Lovely advert ❤

[@sainsburys]

Hi Gail. We're glad you enjoyed our ad! Hope you have a great Christmas when it comes. Emma

[@Sadlyneo]

Well done Sainsbury’s great as usual

[@sainsburys]

We're glad you like it! What are you having for Christmas dinner this year? Charlotte

[@Sadlyneo]

@@sainsburys Maybe

[@Jasmin_dancelover11]

Hi love it but I know Alan T

[@jamesandrews2479]

Finally sainsburys make a proper christmas advert that everyone can relate to! Well done sainsburys! 👏

[@sainsburys]

Hi James. We're glad you enjoyed our ad! Hope you have a great Christmas when it comes! Emma

[@McRailss]

Sainsbury's never fails to empress me I'm so glad they have been my local supermarket twice in 2 different areas

[@frankcairns1825]

Santa needs to get with the times and install a heat pump instead of an environment-wrecking, asthma-inducing toxic, polluting woodburner!

[@gavinreid8937]

Hey kid,,,,,,,,,,,,Venison!

[@warringtonminge4167]

What does The Big Fella have for Christmas dinner? Nothing. Here's why. After delivering presents all over the world the poor guy's absolutely wrecked on Christmas Day. All he gets is a mug of Horlicks and an early night.

[@katieoconnor2884]

Sainsburys don't care about their staff. Not good company to work for

[@mushroomhead3054]

They've started employing the boat people from the hotels to do night shifts in my local area.

[@ellieplays441]

They rickrolled us!!!!

[@davidp1918]

Much better than the awful advert with Alison Hammond last year!

[@evolutionxbox]

Whatever he eats you charge too much…

[@slickrick320]

Why don't they say merry Christmas?????

[@pouriksmith4322]

Omg a woke free advert ..🎉🎉🎉 well done Sainsbury's...

[@Nightvalecommunityradiointern]

Sainsbury’s. Why.

[@TehWhiteTiger]

You have to add Never Gonna Give You Up to the in stote Christmas music track now.

[@sainsburys]

Never gonna let you down, never gonna run around and hurt you. We're ready. Karen

[@richyjay330]

I don't get it.

[@martinranalli8572]

Why the bad choice of music? Why not Christmas music?!

[@paulwilliams2593]

Did we just get Rickrolled by Sainsbury’s

[@JanShawTheSuccessAlchemist]

Thank God you didn't follow in M & S's footsteps who aired a despicable advert with demonic, violent undertones designed to destroy everything about a traditional British Christmas while pandering to wokeness. Well done, Sainsbury's.

[@mimikurtz2162]

I would also like to ask one question: why won't Sainsburys deliver to me? I'm a pensioner in poor health and living in a first floor flat. Back in Jan/Feb I couldn't log in to my account to place my next order so I contacted customer services. They said that my account was cancelled for assaulting a delivery driver but could not tell me when or how. I phoned customer services several more times and they always promised to pass a message to Sainsburys head office but nobody ever contacted me. I phoned the store manager twice and he promised to look into it and call me back both times but never did. I phoned the on-line manager and she promised to look into it and call me back but never did. I tried again last week, hoping that my penance for the fictional incident might be over but it's not. I tried customer services AGAIN and they said they had sent an email to head office who would reply by email within 72 hours - it's been a week now and ......... NOTHING.

[@briankelly5816]

What all you people who get Christmas off for 2 weeks is, is that sainsburys staff only get 1 yes one day off at Xmas!!! Again the staff work while the bosses enjoy time off!! As for the advert WHAT A LOAD OF RUBBISH AGAIN!! And the funniest bit about this advert "Shelfs were full" Seriously???

[@Exciteddelirium1]

No no no..... We have not even got past the Christmas retaining wall, that is Bonfire night yet......... No!

[@Jc69442]

Employee should have wigged her right away from that mic

[@jh221177]

Great ad but sainsburys uniform looks really dated been around since 2009

[@hectorheath9742]

Shame it's not Christmas.

[@jorgegallo3261]

Doesn't match the 2014 advert, not even close!

[@clockwatch5222]

Mog's Christmas Calamity will always be my favourite Sainsbury's Christmas advert, but at least there's no woke rubbish with this one. 🎅

[@enigma7791]

Well done Sainsburys for avoiding excessive woke and keeping Christmas values. Nice advert

[@maynardgent6708]

I just don't understand how Sainsbury's are still going. They offer very poor value. One can only assume there is strong and ill-founded brand loyalty from older generations who still think it's a nice guy supermarket.

[@ActiveMKMaggyGang]

Sainsbury's are better than Morissons!

[@sainsburys]

We've got no beef with that! Charlotte

[@ActiveMKMaggyGang]

@@sainsburys I love you guys! Merry Early Christmas

[@lawrence6434]

Am i the only one who doesn't understand what the girl said at the end, whats a yesrag?

[@ethantough946]

Im a little bit disappointed what happened to the stories they used to tell or the songs they used to play. The last few years sainsburys have fell off