I love mine and I am getting about 300 miles of range. No it won’t tow over long distances but it does everything else amazing. It’s the first EV I’ve owned that I didn’t feel like I sacrificed something.
@gpaull22 жыл бұрын
Sounds like you sacrificed something to me.
@genet62552 жыл бұрын
You sacrificed range. But I'm sure other than that it's fun.
@rayadams97832 жыл бұрын
We had a gas F150 & rarely took it out of town. My better half always insisted we use her suv. This would be a local vehicle.
@pstoneking34182 жыл бұрын
@@gpaull2 I didn't sacrifice anything, because I only use it locally, range isn't an issue. Great truck that will do everything my old 2014 F150 V8 4x4 would do only much cheaper. No ICE vehicle maintenance, no more gas stations, no fumes, no noise.
@rkalla Жыл бұрын
Any big recalls or repairs been fine?
@wikn8r2752 жыл бұрын
I LOVE that frunk! To me, the best part of this truck. I love it!
@byrond21842 жыл бұрын
Why does everyone always make the argument "Electronic range is effected when you are towing." As if the fuel range of any truck is not effected when you are towing. It is just physics and no something that only electric trucks are privileged to.
@J.W.W.2 жыл бұрын
I’m not excited about any $90,000 truck.
@roryblake73112 жыл бұрын
They start at 1/2 that for standard range PRO trim.
@spacingguild2 жыл бұрын
$90K is where the Platinum version starts. There are much cheaper Lightnings.
@user-tb7rn1il3q2 жыл бұрын
Especially since it can’t do truck things. The real world range is terrible.
@pstoneking34182 жыл бұрын
@@user-tb7rn1il3q As long as you use it locally it's a great truck and will do everything that my 2014 F150 V8 flex fuel 4x4 heavy duty would do. I was lucky to get 10 mpg when towing my trailer. Now with the lightning I can get 35 mpg equivalentcy easily when towing the same trailer. Everyone that complains about the lightning never consider it being used locally and charged at home. This is what it's made for, not for long distance traveling. If that's what you want the lightning isn't for you. Hauling with my lightning I can get as much as 70 mpg equivalentcy. No more ICE maintenance. No gas stations, no fumes, no noise. It's great.
@spacingguild2 жыл бұрын
I love my Lightning Lariat. My next truck is going to be a Lightning. My biggest complaint is that the paint in the bed scratched super easily. It was so bad that I just decided to get the bed spread with a Line-X.
@sharonb.91282 жыл бұрын
The Pro Lightning is around $45k. It hauls fine with payload weight, it’s the aerodynamic drag when towing that eats range. Ford understands the working man’s truck. The Lightning is NOT for long hauls, but it very powerful and fast up to 200 miles. Any local, tough jobs on a farm or worksite and it’s perfect. It charges from 15-80 in about one a hour lunch break. Any fleet with work contained within 175-200 miles is a piece of cake for the Lightning.
@chipspaulding13712 жыл бұрын
Agreed! Fort has done a good job here
@wh24242 жыл бұрын
You are still missing the point. EVERY light or medium duty truck will have it’s mileage and range tank when towing. The issue is charge time. A gas truck refills in 10 minutes. Plan on 2+ hours looking for, finding and using a fast charger. But, for most users that won’t matter.
@gpaull22 жыл бұрын
No chargers in town where I live….and then there’s where I want to tow my trailer and go camping/boating/biking. Useless.
@foxlake67502 жыл бұрын
It is range bound in some ways. I’ve heard some people charge while at their camp sites. At the same time, a lot of pick ups are just grocery getters
@drh3b2 жыл бұрын
@@gpaull2 To you. Not others.
@pstoneking34182 жыл бұрын
If you have to use fast chargers then this isn't the truck for you. Charge time isn't an issue if you charge at home. Overnight charge & ready in morning.
@craig86382 жыл бұрын
I was surprised at how much I like the fact my Lightning mostly looks like every other F150.
@cityatlant12382 жыл бұрын
How long is the charging time? Will it be re-charged overnight? Is the charging lightning fast?
@craig86382 жыл бұрын
Yes. I have one and I am only using a 30 amp level two charger. I run it down to about 40% daily and charge it up to 70% that’s perfect for my 60+ miles of daily driving. Once I get a better charger in place the charging at times it will be much shorter.
@roryblake73112 жыл бұрын
220 plug-in home charger gives at least 21 miles of range per hour of charge.
@COSolar64192 жыл бұрын
Look at all the pickup trucks driving around. How many are actually towing or hauling anything but the driver?
@nelsomower27052 жыл бұрын
I think consumer reports needs to actually research how many truck owners tow regularly.
@drh3b2 жыл бұрын
Very few.
@miodice32 жыл бұрын
Most of the pickups I see have kids seats in the back and are in supermarket parking lots carrying eggs home. It’s a lifestyle vehicle for a lot of buyers
@pstoneking34182 жыл бұрын
That's mainly what mine will be used for because I traded in both my F150 And Prius to get the price down. Now I have a luxury car to drive in place of my prius and better than the prius 50+ mpg. And when I need a truck it does everything my F150 did and gets way better than the 10 mpg I got with it. Actually better than 35 mpg equivalentcy when towing with the lightning. Great truck. NO range problem.
@sjasonwang73842 жыл бұрын
Can you guys talk more about pedestrian and cyclist safety? These newer trucks are just too damn huge. I get it if you are hauling giant loads in the oil field but most of these trucks are driven by regular people. It seems dangerous to have these insanely fast 6,000 lb trucks with front ends higher than most people's chests (and far above children's heads).
@PatrickBeeson2 жыл бұрын
Ironically, the same thing is happening with e-bikes: normal folks hopping on a bike that can accelerate and maintain speeds far beyond non e-bikes.
@spacingguild2 жыл бұрын
I have kids so safety is my first concern. The Lightning's braking is amazing. I am up high and I can see everything in front of me. When in public spaces I drive no faster than the speed limit and I keep my eyes on the road. The Lightning has cross traffic sensors and blind spot sensors.
@justind60392 жыл бұрын
Pedestrian and cyclist safety tip: stay off the damn road.
@Thanos888882 жыл бұрын
You do realize that big trucks have been around for a very long time, right? There's no difference between a 3000 lb truck and a 6000 lb truck hitting a pedestrian. Both will annihilate a human body.
@chipspaulding13712 жыл бұрын
Oh please! These new trucks are not much, if any, bigger than their ICE counterparts. I agree with Sam below
@ainaa6782 жыл бұрын
Disagree a bit w/Mike that the Lightning canʻt do trucky things. It can. And more. Though most F150 owners donʻt do trucky things daily per Ford's research. The issues that make you say that I believe are really about the current lack of charging infrastructure, and how fast/slow it charges. If every gas station or Wal Mart was also a charging station location, the range drop wouldnʻt matter as much on longer hauls, being able to charge when needing without worry. So, thatʻs the challenge, needing to charge more often. But, in that case, you should already have a F250 or Ram 2500 diesel anyway. However, weʻre at the beginning of EV trucks, and technology and engineering will improve, but currently, charging infrastructure is not yet adequate for those who do want to tow/haul large loads over long distances. The other thing is how fast it takes to charge, which right now is around 45 minutes to get to 80%. Charging times are improving, and in time EVs for the masses will be more efficient and charge faster. Ford really does have a truck for every need, and the new clean sheet designs coming out will really change the conversation again. The Lightning PRO w/ER battery is really whatʻs most impressive for that "around town landscaper" type who can charge up at home every night and lives in a moderate climate. In the cold... yeah, the Lightning wouldnʻt be top of list.
@hereigoagain50502 жыл бұрын
Good for Ford! I hope they make zillions from the Lightning. Glad to see that Mike makes "Dad Puns" cool again. :)
@johnd90312 жыл бұрын
Way too expensive. But Ford was smart to make it look like a truck instead of a cartoon.
@willperkins98102 жыл бұрын
Hopefully you are still reading comments on this episode. It took me 2 weeks to get through this video because I had to turn it off after 15 minutes because I was irritated with the three of you. Those 15 minutes were basically a bashing of the electric pickup truck because of its Towing range and a feeling that it just wouldn't be suitable for Towing. If you would look around KZbin there are numerous videos of the Ford Lightning Towing, there is even a video of two women towing a car across three states. The projected range was cut in half to about 120-150 MI, but their major problem was the infrastructure, finding charging units that weren't offline. Once they knew what their range limitations were they could plan their charging stops around that. But it was entirely doable. Now I agree in a situation like that in electric pickup truck is not the suitable vehicle, but you didn't discuss anything else about the truck, really, and that's what made this video so hard to watch. And Jennifer, you made the statement that your husband wanted to know what the electric truck was capable of doing to see if it fit in with his requirements, and then you never said what his requirements were and whether or not the Ford Lightning was capable of his requirements. What does he want a truck to do? Could this truck fit in with his requirements? It should be noted that weight by itself doesn't impinge on the distance like aerodynamics does, so you can have four people in the truck and something in the bed and it won't be the drag that aerodynamics is. I hope when your Ford Lightning comes in that you will test it more thoroughly, covering all sorts of cases of using this pickup truck, and Jennifer I hope that we get a review from your husband on using the Ford Lightning after he has used it for the Trucky things that he wants to. There are Ford truck owners who have placed orders for the Ford Lightning after they have borrowed one from a friend for a few days.
@lukerinderknecht29822 жыл бұрын
Got those Continental Extreme Contact Sport tires on my Miata and they are awesome 👍
@georgeh68562 жыл бұрын
It seems like EV battery technology now is great for most purposes. Maybe in a few years battery technology will be better for things like towing and cold weather. I wish that EV vehicle makers would specify estimated range while under full load, with max towing, and under cold (sub-freezing) weather conditions. That would help set expectations so as not to turn away EV buyers who may end up buying the wrong vehicle for their needs.
@jimwatchyyc2 жыл бұрын
I think doing that would instead turn away most potential buyers 😅
@miodice32 жыл бұрын
@Sam agreed on this point but towing with a trailer in cold weather is a different experience than pulling up to a highway gas stop where the stations are built to fuel without disconnecting trailer. I only will ever have EVs so I get your point that people ask more/better information from EVs than they ever cared about for gas cars, but, everyone’s curious about their first big EV purchase
@pstoneking34182 жыл бұрын
The lightning is great if used locally and charging at home. I haven't had a winter to deal with yet but I suspect my ranfe will drop considerably. Which isn't a problem because max daily drive is 60 miles. Then plug it in and ready the next day.
@pstoneking34182 жыл бұрын
@@jimwatchyyc If you're looking for a truck to use for long distance, this isn't the truck for you. Local use and charging at home then this is the best truck ever made by Ford.
@chipspaulding13712 жыл бұрын
Consumer Reports has a long ways to go to catch up to the professionalism and the useful information that many other KZbin channels provide.
@drh3b2 жыл бұрын
The website and magazine is where the real information is. This is just extra.
@NWforager2 жыл бұрын
i wonder how many parts are interchangeable with gas /diesel f150s ?
@Lucky-ii3ft2 жыл бұрын
Wish they offer more of the work truck trim. I canceled my reservation because they sold out of the PRO trim.
@spacingguild2 жыл бұрын
The biggest mistake that people make is canceling that reservation. They might be sold out this year but that doesn't mean there isn't a huge line.
@bradleyw69702 жыл бұрын
Cr Should be reeling over the price, it’s ridiculous for a mainstream work truck, speed speed speed that’s all everyone seems to talk about.speed is not important payload price and range are.and if it’s conventional it should not be so expensive
@sheldoncampbell70302 жыл бұрын
This is not the truck for you, if you tow long distance on a regular basis. But other than that , it could be a decent truck.
@bahamatodd2 жыл бұрын
Should have steered the Mustang guy to a higher performance set of all seasons. The Michelin Pilot Sport all seasons are a great performing tire. Even the base C8 Corvette is equipped with them.
@vrboannoy90452 жыл бұрын
The weight of the f150 varies from 4021 to 5014lbs. The Lightning weighs about 6500 lbs. IIHS states that you should not compare safety for vehicles that are more than 500lbs different in weight. So in a collision, this will inflict that much more damage to what will likely be a lighter vehicle. If you look at the GM EV pickups, it gets even more extreme as those can exceed 9,000 lbs. I understand that those with more wealth can afford better crash protection, and that lifted trucks can bypass the crash structure of lower vehicles and kill their occupants, but it seems we need some regulation so gross vehicle mismatch is mitigated.
@judih.87542 жыл бұрын
But, but, it's $90k!!! We need a level of sanity relative to pricing.
@spacingguild2 жыл бұрын
Mine was a lot less than $90k. Not everybody needs a Platinum.
@kubeanie182 жыл бұрын
40k start
@thirsty_ear_75072 жыл бұрын
At first I loved the idea of using the truck as a giant battery bank. But I think I would be hesitant to use it as such, when that would eat into the range.
@gpaull22 жыл бұрын
Batteries have limited life cycles too…and it’s a VERY expensive battery.
@jamesb85102 жыл бұрын
Running a 1200W electric circular saw for an hour is 1.2 kWh or about 1% of your range. Most cuts take like 5s… that’s a lot of cuts with 1% of the battery. For things like lighting, 100W of LED is a ton of lights - 10h with 1% of the range.
@michaelschmitt73902 жыл бұрын
The F150 Hybrid is the answer here. The hybrid includes the 2kW on board power, and for around $800 you can option the 7.2kW ProPower Onboard generator. I like that the Lightning exists, and it'll be a great truck for many, but I don't like how it overshadows the functionality of the Hybrid option. The latter allows the portable generator option without worrying about getting home or extended power outages.
@nickolastiguan2 жыл бұрын
Mike, please chill a bit during podcast; stop cutting other people off, wait for the host to tell you/wait for your turn.
@josueelombre9312 жыл бұрын
Unless your a contractor that works only in city and doesn’t carry or haul heavy things and your a single handyman, it doesn’t make sense to use for heavy work
@sharonb.91282 жыл бұрын
It’s not when HAULING. If you notice everyone is careful to say when TOWING. That’s because pulling something large behind an electric vehicle will act like a parachute. Lightning can easily carry it’s max payload without affecting the range at all. Things inside the bed rarely drag against the wind.
@pstoneking34182 жыл бұрын
Actually any driving long distance traveling the lightning isn't for anyone. At as much as $.43/kwh why would anyone buy an electric truck that needs to be charged at public charging stations. I pay $.08/kwh in winter and $.12/kwh in summer and use it locally like it was made for. Best truck I've ever owned.
@rayadams97832 жыл бұрын
As your call in segment illustrated temperature changes things alot. We also have an F150 Lightning on order, and we live in Yuma Az. Summer Temps frequently reach over 110°F. As our garage is too small for this truck, & I work nights, it will be left outside alot. I'm anticipating charging it once a week as my commute is only about 30miles round trip per day. Will the heat affect battery longevity?
@pstoneking34182 жыл бұрын
I don't believe the heat will effect the trucks battery longevity because the cooling fans will turn on when the truck is just setting in the driveway not running. So obviously it will effect your range because it takes energy to keep the battery temperature down. How much range loss will depend on how much the cooling fan and A.C. has to run to keep the battery at the right temperature .
@bahamatodd2 жыл бұрын
Ford went with this design of the Lightning because they realized they were behind the competition and just stuck batteries in their ICE truck. It's a placeholder until the next generation which is coming in only three years as a ground-up EV design.
@dandydoc83862 жыл бұрын
Can the neighborhood lawn guy really afford this? And what about longevity? Plenty of 10 year old ICE F 150's still on the road.
@martyi3982 жыл бұрын
I work at a large maintenance co. with craftsman of multiple trades in the city, and no one is talking, buying or excited about the F150 lightning, it’s not practical for the average middle income blue collar worker, and the fact that the government is pushing this on the consumer doesn’t help
@drh3b2 жыл бұрын
Trucks are overpriced in general, they are huge profit centers for the manufacturers
@altisamuels86942 жыл бұрын
The government is going to have to pay people to buy this truck
@johnkendig99492 жыл бұрын
I was curious about the Lightning but I was disappointed that there was no discussion regarding controls like you typically do. You only discussed exterior appearance, mileage and potential uses. I think viewers would like to know what the controls are like not just about how far it can go.
@pstoneking34182 жыл бұрын
Controls are similar to the ICE F150. Other than the info screen. Lots of videos out there talking about that. More importantly is how it rides and drives, hauls, and tows. Short and sweet. It can do everything an ICE F150 can do only cheaper, and it can substitute for you luxury family car much cheaper as long as your intended use is locally. But if you want a long distance truck this isn't for you.
@paulpellico37972 жыл бұрын
you guys crack meus. truck things. every landscaper in my neighborhood has a min 15-year-old truck upwards of 200 thousand miles on it...dented completely. any at 35.00 a lawn...they ain't gonna be driving a new lightning. uurban cowboy all they way
@quixomega2 жыл бұрын
Is just building EV versions of the same huge, inefficient vehicles that no one needs a good way to transition to EVs?
@jimwatchyyc2 жыл бұрын
Few need, many buy anyways.
@drh3b2 жыл бұрын
It's what sells.
@roryblake73112 жыл бұрын
I’ve ordered…
@kubeanie182 жыл бұрын
The truck is lighter than the rivian 1 RT a ram TRX the Hummer Ev. You can't say it's that heavy
@paulie23272 жыл бұрын
$90k to buy a truck to do landscaping jobs around town? That’s completely out of touch with reality. I can see this particular truck being a niche performance model, but I doubt it will ever have large sales. The average person just can’t afford it until electric vehicles become more mainstream and prices come down
@mhigham12 жыл бұрын
The work version is $45K, plenty reasonable.
@drh3b2 жыл бұрын
You'd be surprised. Some landscapers drive beat up old trucks(probably the smart ones), but I've seen landscapers driving very high end recent models.
@BlackhawkPilot2 жыл бұрын
As an individual I can’t write it off so above $50K is just too expensive. I drive an EV sedan but I would replace my F-150 and EV with a Lightning if it could tow my travel trailer (6000 - 6500 lbs) 200 miles a day and charge overnight. Give me a XL with large battery and towing package for $50K!
@pstoneking34182 жыл бұрын
Yep the lightning isn't for long distance traveling, at least not yet. Maybe in the future when more working charging stations and better battery range.
@ultratodd2 жыл бұрын
Some comments you made about range when towing and weight were misleading. The reviews by many others of the truck while towing highlighted the real problems with towing and the big problem is not the weight. It's the added drag from air resistance. A smaller trailer with equivalent weight and that's more aerodynamic has significantly better range than a big boxy trailer that catches the air. So most RVers with trailers may find that electric, for now, is not the way to go. But for the contractor hauling a chipper behind him, his range will be impacted but not by much. Before making comments on the impact on range, you need to do some real world testing. As for travel trailers, the worry about range is being addressed. Future travel trailers are being proposed with an auxiliary battery that will help power the tow vehicle. That could help overcome the loss of range and make the EV a much better tow vehicle than an ICE vehicle. Other improvements in making the towed vehicle more aerodynamic are also in a prototype stage and can improve range whether it's an ICE vehicle or an EV. Remember that ICE vehicles also lose range when towing.
@pstoneking34182 жыл бұрын
Personally I don't see the range as big as issue as the lack of charging stations and the ridiculously high kwh charge. Towing and hauling you are correct. In fact local towing even large campers isn't that bad because at the slower speeds less wind resistance. But long distance traveling, this isn't the right vehicle for that.
@PocketAces5002 жыл бұрын
Blair witch is late 90s ;)
@genet62552 жыл бұрын
Enough with the puns please. I don't understand the value of an electric truck. A hybrid truck makes way more sense to me. You can get the torque and the power of an electric truck but at the same time you can get incredible gas mileage with most of the ice engine providing generation of power electrically to the electrical motors. That seems way more efficient to me than having to worry about rain anxiety once you carry a heavy load. Plus if it's hybrid it won't need as much or as many batteries thus the truck itself would be lighter and not so ponderous.
@MrCarlyMS2 жыл бұрын
Very limited if towing or carrying a full load. It takes about an hour to charge from 20 to 80 percent. See what it cost to charge where you live, electric charging isn’t as cheap as some pretend. Not a blue collar work truck.
@gpaull22 жыл бұрын
Figured it out for where I live and the break even point (if gas stays high and electricity doesn’t go up) is 15 years with the current premium for the average electric or Phev over its gas counterpart. That’s IF the battery doesn’t need to be replaced. Resale on an electric vehicle with a battery that old is another gamble.
@sotek23452 жыл бұрын
Towing yes, but not hauling. Testing to date is that max payload only impacts range by about 5%. Since I don't tow and just use my bed to haul stuff around all the time, the Lightning is perfect for me.
@vrboannoy90452 жыл бұрын
Have you looked at the price of pickup trucks? $60-$80k is commonplace. If you are blue collar maybe a well-used more basic truck makes sense. I understand buying a house for multiples of that, but the truck will depreciate and you are setting fire to your discretionary income.
@pstoneking34182 жыл бұрын
You're taking public charging stations. First off DC fast chargers aren't good for the longevity of your battery, second if charging at home your kwh costs will most likely be in the range of $.07-$.15 per kwh. This isn't a truck one should purchase if you need to charge at public chargers.
@pstoneking34182 жыл бұрын
@@gpaull2 If you charge your vehicle at home and at the rate recommended by Ford 20%-80% SOC your battery life will probably far exceed the 8 yr/100,000 mile warranty. There are teslas with over 300,000 miles still on the road.
@williamschlegel6426 Жыл бұрын
Shell Oil and Energy Company William Schlegel Ford Cars
@barryw94732 жыл бұрын
Your opinions are just plain wrong. Ford can not meet demand and will not for years. This is a supremely capable vehicle. Yes, mulitistste towing is not ideal, but for the price it work work for many, many people.
@kevinbrown13682 жыл бұрын
I think that Ford was brilliant to make the Lightning offer different benefits to pick-up drivers that the F150 does not - like all those power outlets that can displace lugging around a generator eating up bed space and such. And if one needs to tow, then the F150 or a Powerboost hybrid is still a better option for them.
@pstoneking34182 жыл бұрын
Local towing and hauling is great. The lightning isn't the truck for you if you need it for long distance traveling.
@mrfroopy2 жыл бұрын
Uh there would be excitement about the Santa Cruz if the bed were bigger and it was a hybrid..Cumon.. really. And the Santa Cruz is more expensive than the Maverick.
@QuietStormX2 жыл бұрын
It ain't Clean sheet! Ford had done it cheaply as others have done clean sheets in and out coming out by GM and it brands.
@DoorisJ2 жыл бұрын
I heard it was 90miles of towing range
@roryblake73112 жыл бұрын
320 mile range. 1/2 range = 160 miles.
@edlawrence65532 жыл бұрын
I watched a TFL (The Fast Lane) video in which they did a towing test, and yes, the range was about 90 miles.
@rightlanehog31512 жыл бұрын
CR, Is there ANY evidence the average Ford F150 driver or the average driver can safely handle 775 ft pounds of torque and all that horsepower?
@Mabeylater2932 жыл бұрын
The accelerator pedal isnt an on off switch. It’s an infinite MODULATOR.
@spacingguild2 жыл бұрын
The Lightning's onboard computer can handle the average maniac who slams on the accelerator. Not that I have stepped on the accelerator a few times.
@drh3b2 жыл бұрын
Is there any evidence your average Lamborghini owner can handle it?
@bjs20222 жыл бұрын
Mike’s bad sound makes good video look bad.
@BluetoothBoss12 жыл бұрын
These people look like they own crosstreks/foresters/outbacks
@drh3b2 жыл бұрын
One of them races a modified Miata.
@altisamuels86942 жыл бұрын
Why would you buy the most expensive truck that can’t Perform like the cheapest truck out there ?
@drh3b2 жыл бұрын
Well, seeing as Ford can sell everyone they make, they're out there.
@bjs20222 жыл бұрын
“…really unique…” “…conventional…” Usage errors.
@Alvnb5212 жыл бұрын
Wow
@gpaull22 жыл бұрын
With this range it’s a pavement princess. Useless truck.
@TheWineroute2 жыл бұрын
lotta ford promotion here....
@PatrickBeeson2 жыл бұрын
"Will it do something for me?" Yeah, ensure there's a planet your children and their children can live on in the future.
@cleanairpeople32292 жыл бұрын
Ev manufacturers and dealers are saying ev batteries are safe, kind of reminds me of tobacco producers saying the same thing about their products,.... we all know how that turned out !! Manufacturers will say anything to make a sale... Get out of the EV market while you can, it's not safe !
@TheClintWohlerShow2 жыл бұрын
Stop the wokeness. Quit zooming
@jimwatchyyc2 жыл бұрын
Or you could quit watching and let us fans of CR still enjoy the videos!
@LionRunner2 жыл бұрын
@@jimwatchyyc 100%. I too watch CR for information, not for video effects.
@gsctht1232 жыл бұрын
So boring 😴
@nathanchambers9852 жыл бұрын
EV's are junk. They're for the same people that buy Ford Raptors to navigate the parking lot of the mall.