2024 Ford Ranger Highlights - What's New, Why They Did It

We got a walk around showing the 2024 Ford Ranger highlights as seen through the eyes of Ford engineers and marketing. Publisher Tim Esterdahl holds the camera and just lets them talk.
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[@pzadach]

One reason for the longer wheelbase and wider track is that it increases the vehicle "footprint". The bigger footprint makes it easier to meet federal fuel economy standards. The bigger the footprint the lower the mpg needs to be to meet the standard.

[@Boobtube.]

bingo. Also the reason for 2 door regular cabs only being built in work truck trims.

[@CalebKennizzite]

Yep! The key reason why Americans can’t get small trucks anymore (unlike, say, Japan’s handy K-trucks)…is because of our Federal govt’s ham-handed fuel efficiency & crash test rules. As a result, more Americans are dying after being slammed by huge oversized vehicles (both pedestrians & drivers of smaller vehicles).

[@thomasdarwin6174]

I like it. I like that color too. 2.7 V6 should be a great engine choice for the new Ranger.

[@stevea3936]

I like it. Let’s hope dealers don’t inflate the prices.

[@Boobtube.]

if they do, you just don't buy them.

[@mikesimmons9930]

Yeah, they certainly did it with the Maverick.

[@1diggers1]

@@mikesimmons9930 I think the Maverick came out at a really bad time when price gouging was going crazy. I think Ford has put a stop to that for the most part, bad for the brand.

[@DougVandegrift]

Wish it had the same disconnecting sway bar as the badlands. I use that feature WAY more than almost any off road feature.

[@Dusdaddy]

Most of the big improvements seem very similar between the brands. Wider track, longer wheelbase, total length unchanged. Better electronics as well. The Ranger does seem more work oriented with the wider bed, higher payload and towing features, but ends that thought by not offering a longbed extended cab. Overall, not bad.

[@quintonhorne5152]

I’m interested in the 2.7 liter v6

[@ezrashonor]

Looks like a massive improvement over the previous version

[@RRAPTOR24]

Thanks Tim. Good job. Thanks for giving us good content while we wait for deliveries

[@smittysmitty481]

The more I see this truck, the more I’m starting to like it

[@davep4610]

I plan to buy a mid-sized truck within a year or less. Ford has a 7 speed manual transmission available with the 2.3 engine in the Bronco. If they had made this manual available in the new Ranger, with that same engine, I would very seriously consider buying a Ranger. As it is I expect to buy a Tacoma with manual tran.

[@ALMX5DP]

The only thing about that which gives me pause is how they derated and reduced the maximum rpm of the engine for that transmission. I’d love to know more about why and if there are any functional differences of the engine or if the transmission has any weak points which necessitated that.

[@mikesimmons9930]

I would like to see it in the Standard Cab and Supercab configuration. I want more bed space. My kids are grown and we don't need the rear seats.

[@ALMX5DP]

F-150 has a regular cab that isnt too much different in size.

[@CharlesAnsman]

@@ALMX5DP ranger needs a two-door version with an 8 foot bed to be a real work truck

[@ALMX5DP]

@@CharlesAnsman I’m not sure what a real truck is supposed to mean but like I said a similar sized configuration is sold for those who want it.

[@CharlesAnsman]

@@ALMX5DP I mean a tradesman truck with a ladder rack for hauling materials like lumber.

[@ALMX5DP]

@@CharlesAnsman they do have an XL model and I’m sure ladder racks are or will be available to carry various items. But like mentioned Ford makes a whole lineup of trucks depending on the want or need. A regular cab short or long bed F-150 exist perhaps to best fulfill what you describe though any of them could be made to handle an appropriate task.

[@slmjake]

Thanks for the video! Real Working men want a 6 foot bed

[@geovologist8264]

Can't believe they removed the rear air vents and the rear bench isn't 60/40. Also would have been nice to have a flat space under the rear seats. The vertical screen doesn't look great. Would rather have a landscape screen and more buttons/storage under it.

[@IamGroot786]

I agree. Not having a 60/40 split isn’t practical. What if you want to have at least one passenger back there? I also noticed that Ford might be making the same mistake that Honda initially made with the Ridgeline in having a very narrow opening of the rear doors. Hopefully it was just the angle of the camera.

[@SasukeUchiha-zu6dw]

They should have copied the Ridgeline rear seats

[@cma8165]

Great new truck, but when will Ford integrate the "Powerboost" system in this Ranger?

[@billyg4219]

Ve got mine ordered oct ...waiting on build date. Would love to hold out till 2.7 comes out.

[@williamwhite9767]

Those turbo V6s are going to take away some Tacoma sales.

[@JWL427]

Hey @tim, any new info on why ford is holding the f150s for QA review? I'm noticing a trickle of XLTs but no Lariats or higher trim levels.

[@1diggers1]

The Ranger is a nice sized and looking truck, I'll probably buy one later when I don't need the space of my F150 once my kids are grown. Mostly what I heard was just a sales pitch by marketing people at Ford, heavy on marketing the brand, light on actual information. Looking forward to your future reviews on the Ranger.

[@thecasualrver]

Unfortunately, the 2024 model year 4X4 Ranger is 'Not flat towable behind a motorhome' or (neutral towable). That's a big loss for the motorhome flat towing segment. I flat tow a 2021 XLT and is an absolute pleasure to flat tow. Was looking forward to purchase a 2024, not now. 2019 thru 2023 are good.

[@alvaritoesquivel875]

I have a 2024 Ford Ranger and I love it. No issues

[@aaronwilson5978]

Ask why is there no damn sunroof offered

[@nickdeagle3271]

I dislike sunroofs, so good for me. Too tall for them, but find it too warm in summer. 😂

[@DougVandegrift]

Same. I wish they at least offered as an option

[@henryf.ky.3415]

Finally!!! Just got word today, my 2024 XLT 4x4 Ranger is ready to ship. Ford said they’re making shipping arrangements now! I ordered it July 26, 2023. I’m a happy camper!

[@pagodad8079]

Why did it take so long? Crazy that things aren’t caught up by now.

[@duggydo]

The bumper that goes all the way to the edge is good, plus I like that step. Toyota really screwed the pooch on their bumpers. The seat cushions look thin. Are they going to be a pain in the butt like the GMc/Chevy trucks?

[@Twistedoff2]

I'm really looking forward to seeing what the 2.7L is going to be like in this truck. I have it in my work truck and it's a bit loaded all the time and it does really well. I love that Ford puts a selectable locker in. It seems they've fixed the size too. This one is on my short list. It all depends on the driving experience. It it don't fit, you can't commit!

[@scupking]

Looks great. Wish it had some kind of bed storage on the sides like the Maverick.

[@timwojtowicz5924]

Why do dealers have no ford rangers on the lot no one in my area

[@Dusdaddy]

Because they'd rather build and sell Broncos and Mavericks....lol

[@jayray274]

Depends what excuse from Ford you want. First it was due to strike, then parts, then Holidays and then they were on a quality hold. I believe they are just now beginning to ship. I also haven’t seen any either.

[@markf8256]

With videos like this from Ford, there’s little wonder why the industry is leaning more towards private individuals with channels such as yours, Tim. Video quality aside, you go into your videos knowing more than these gentleman did and they work for Ford. That does not say much for their true investment in such an important generational upgrade to a midsize truck.

[@erickisel8668]

@Pickup Truck Plus SUV Talk: Is Ranger a better value than the Maverick? Is it a better pickup? The styling seems conservative compared to other mid-size trucks. Can it compete with GM twins, Tacoma, Gladiator, and Frontier? It seems the best Ranger is the Raptor. At under $60k it seems to be a competitor to the ZR2 Bison and potentially Tacoma TRD Pro.

[@andrewshenton6541]

I think recording it might have been smarter, I did listen to it but I would be embarrassed by that, they sounded almost like salesmen who don’t know there product

[@marioa2753]

When’s the Tacoma pro drive event ? Love to see the comparison .

[@Pickuptrucktalk]

Next month.

[@devildog5354]

Actually tested in Antarctica? Are these showing up at dealerships yet?

[@Pickuptrucktalk]

Soon for dealerships. Production just started.

[@chrisfrank8413]

Looks like they got rid of the azz end being 50' in the air. Positive just on that! Locking rear Diff, Kudos on that big time! Best midsized, so far.

[@jimwhitsett4736]

The Ranger model needs to return to a real small PU.

[@scottdaytonhunn]

A day late and a dollar short

[@keving4304]

Designed and developed not in the USA. If this spokesperson working on it for the past three years, then it was to meet US crash standards.

[@carlirving2138]

The T6 program transferred to USA several years ago

[@richardvalitalo3670]

Can't anyone make a loxking fuel door? Not a big cost. Why doesn't he know what a stakepocket is called?

[@Alan-ju1ku]

1704 lbs of payload in a mid-size, nice. This truck has potential.

[@keving4304]

The T6 platform is only the basis of the truck. The actual dimension such as wheel base, body length, width were all developed in Australia not here in the US.

[@TheJoncic]

A longbed would be nice but would eat in to F150 sales so I understand why they did that. Tacoma is segment leader so theyre more willing to offer different configurations.

[@BigBilly7]

Thanks for the video Tim. This is the truck they should have had when it launched years ago. It may be too late now.

[@ALMX5DP]

Too late for what?

[@marioa2753]

@@ALMX5DPhe bought a frontier instead . Lol

[@BigBilly7]

​@@ALMX5DP For people to care. IMHO

[@BigBilly7]

​@@marioa2753 haha nice one.

[@marioa2753]

@@BigBilly7 I was just messing around . Have a great day.

[@andrewshenton6541]

Wow,this guy worked on this 3 years????

[@Pickuptrucktalk]

Why is that surprising?

[@johnyelton688]

Why no 6ft bed? I like my truck to haul.

[@johnsanfilippo2516]

I hate it when Ford and GM tell us based on what their market research tells them, customers don't need a 6 ft. bed, that's b.s., I hope both the taco & frontier continue to sell them, they give their customers choices!!!!!

[@SasukeUchiha-zu6dw]

I think it's based on 2 things. Percentage wise long beds don't sell as well as short bed in the mid size segment. 2nd reason is Toyota is market leader for the size segment and Tacoma is their cash cow. For Chevy and Ford full size is their bread and butter. Mid size is more of an afterthought.

[@peteanto6219]

87 + Octane on this. Apply to the Raptor as well?

[@Expedition18]

Where's the Courier?

[@oliverramclam6009]

This Ranger is a Great alternative to a Taco or Colorado hopefully the quality is there and sell well

[@TdawggLA]

Doesn't make sense to get a V6 that only gets 5 more hp than the GM twins turbo 4 banger. Only makes sense for the raptor since you're getting 400 plus hp

[@ALMX5DP]

Both are 2.7's right? You think the 2.3 Ecoboost is sufficient without something more powerful or torquey above it in the range?

[@Pickuptrucktalk]

All about power delivery not just the top number.

[@shettlock]

Ford 2.7 TT V6 is and will be much more reliable than chev’s

[@MeliorIlle]

"Working man's truck" that starts at 37K XDDDD lolol

[@rdjack21]

Still want a diesel.

[@khairulakbar]

Why?

[@JORGELOPEZ-ik4fg]

No rear vents

[@jayray274]

Not exactly, they kinda did the GM style underseat vents.

[@wellslarsen6744]

Did anyone ask about the J-Braces?

[@Pickuptrucktalk]

I didn’t.

[@eddiefniii]

Waterfall behind him. WOW.

[@Pickuptrucktalk]

It was really impressive.

[@toddthomas492]

Wish they would make a regular cab long bed Ranger.

[@richardrozak7297]

Two things where I think FORD screwed up on the new Ranger. No full time AWD and the one piece back seat bottom. I guess FORD didn't ask any working men about using the interior for carrying passengers ,cargo or baby seats??

[@9663mu]

Good video but this guy should be in front of desk and not the spokesman. This is your baby and your don’t know HP TQ figures ? And the 2.3 TQ output has been out for 5 year now. I know not a big deal but cmon man

[@djjf45]

Can you ask them what "F-150 of the world" means? Clearly its built to meet standards globally, but what would or would not allow this to be classified as a 1/2 ton in the U.S.? Alternatively, what prevents the giant F150's from being a global platform? Is it cafe standards, size, configurability? Or is it a marketing buzz word with no background? They really need to provide more context.

[@paulm6481]

Have you ever tried talking in front of a group? This was a great presentation. Stop picking on small things.

[@djjf45]

@@paulm6481 I didn't even mention the presentation. The presentation was fine. What are you talking about?

[@SasukeUchiha-zu6dw]

F-150 is their bread and butter vehicle that is used for all kinds of things in the USA. In other countries it's the Ranger. Other countries don't get the F-150 or they are super expensive due to regulations in those countries.

[@Pickuptrucktalk]

F-150 of the world is just trying to put it into perspective for U.S. based automotive journalists and truck fans. The weight of the Ranger makes it a mid-size truck. If it was heavier, it would be considered a full-size truck in the U.S. Globally, full-size trucks don’t sell at a high volume and the demand just isn’t there for the F-150 to be a global platform. CAFE is only a U.S. thing. In the overseas market, they drive a lot of what we would call mid-size trucks. They call them Utes and they do make them more of a work truck than the U.S. market offers. Just different needs for different customers.

[@jonallen1985]

The real ranger is the first generation all the way up until they were discontinued. Those are real good ones,the ones that are been built since 2019 are not Rangers.

[@ALMX5DP]

Why not? Is there anything you feel is inherent to the Ranger name that is no longer there?

[@jonallen1985]

@@ALMX5DP no not really I just feel like the Ranger died when they discontinued it.

[@CharlesAnsman]

Payload ?

[@Pickuptrucktalk]

It’s in the video.

[@CharlesAnsman]

@@Pickuptrucktalk Sorry Tim, I must've missed it, I'll watch again :)

[@secondcreekworkshop3908]

No more real trucks, daddy cabs for everyone.

[@canamxmr4760]

So the dude was working on this truck for several years and doesn’t know the power figures or what things on that specific vehicle are called….no thanks. No quality control or pride in it.

[@brucecheng5477]

They didn't mention about reliability 🤣

[@cwqrpportable]

Word is the front diff is 3x stronger than the front diff in the new Tacoma

[@marklihsu]

So far more reliable than Tacoma 🤣 2 year wait for a raptor in the rest of the world. No such demand for other trucks

[@brianmola711]

Since it’ll also have a 2.7L twin turbo V6 in the XLT and Lariat trims I’m confident it’ll definitely outlast the 2.7L turbo 4 in the GM twins and honestly maybe even the Tacoma now that the Taco only has a turbo 4. Turbo 4s don’t have V6 longevity.

[@cwqrpportable]

@@brianmola711 Those are excellent points.

[@peiguy1982]

Another one of these engineers, talking about products built by the company he collects his paycheck from, videos. XLT with a 2.7 will be nice though.

[@khanyin3372]

Tacoma being tougher truck 🚛 and very bulletproof reliability Why did Ford do that to their cars 🚗 when Henry Ford built model T it must be reliable because back then probably not many mechanics around. Why can you do now.

[@CavKyle]

Maybe it's just me but those guys seemed kinda wishy-washy on some of the presentation. I feel like when we've seen similar vids from the Tacoma engineers for example you can tell they know every square inch of that truck by heart. I think Ford was just a little too aggressive with the pricing. New Tacoma is expensive and Ford pretty much matched it. For the same price I'm taking the Tacoma. Atleast with Chevy/GMC you could argue it's cheaper when similarly equipped.

[@virgfresco1403]

Ok go with that lemon!

[@cwqrpportable]

The only difference I noted in the engineers, Toyota vs Ford, the Ford engineers have a normal BMI whereas the Toyota engineers all have huge beer bellies hanging over their belt buckle and I'd hate to guess what their BMI is. I'll take the Ranger or one of the GM twins, I don't want to take a chance on that Tacoma front diff.

[@CavKyle]

@@cwqrpportable I find the bellies relatable

[@cwqrpportable]

@@CavKyle Yeah..... Well, I was telling CavKyle that the only difference I saw were the respective BMIs. If as CavKyle says, the husky engineers knew every square inch of the new Tacoma, why did it take 20 of them to resolve the front diff issue?

[@danieloakland5416]

lol you’re not getting a Taco for these prices.

[@beamanofgoodcharacter]

If Ford had made the exterior to look more like the Bronco, the new Ranger would have killed the Tacoma

[@brucejoab1243]

Ford, give US customers the plug-in hybrid too in 2025.

[@michaelbury1941]

I crossed off my list cause of the stupid key

[@johncombs7797]

Maybe the worst company spokesperson. It’s as if he just read the brochure minutes before this interview He called the built in bottle opener a working truck feature lol. So opening a beer on the job site is their plan??

[@AllTerrainNation]

Jerk 😅

[@Pickuptrucktalk]

😂

[@erickisel8668]

@AllTerrainNation: cannot wait to see your Raptor!

[@AdmiralBraddus]

Looks wise, out of all the new midsize trucks I gotta say this looks the worst both inside and out. In my opinion t's just so boring and bland to me. The center screen just look slapped inside with 90's era looking AC controls underneath - It might end up being a great truck performance wise but it just kind of looks meh to me.

[@wd8545]

Just build a dam truck. That's it. Good God.

[@Mo-ge3tl]

I hate the new rangers the bed is too small and I can’t get it in manual and would like a smaller extended cab instead of the crew cab worse truck they’ve made in years

[@hooley2869]

Ranger still needs more work, they need to F-150 the interior, moonroof, I can't stand Fords goofy chime noise, hopefully they have the ride riding better. The Ranger needs more attention, it sure shows by the lack there of,

[@robm3357]

I hate that stupid chime they use also. Drives me crazy. I have found Ford doesn’t put much effort into looks. Very plain, not aggressive enough. The seats look cheap and will look very dirty in short order. I think the Toyota is much better looking.

[@cs1992]

Doesn't look like they spent much time or effort on exterior styling...bland

[@jonallen1985]

The new Ranger looks like a maverick 😂 I can’t wait to work on those ugly pieces of junk. They better move the oil filter away from that driver side wheel well.😂

[@freedomisntfree_44]

Be better than the gm twins

[@DeadGame0234]

Just say you can’t afford one bro

[@patrickv418]

This vehicle has been a joke from the start. Delay after delay in production and release , already released in the rest of the world but still to see one unbiased review here in North America simply because there aren't any to really speak of. Here Ford is doing a yet another re-launch, they did one already if you recall. For Ford this truck is afterthought and clearly not a priority here in North America and it shows

[@TREVORJB101]

Ranger Raptor looks underwhelming from the outside. Definitely not a man's truck.

[@ALMX5DP]

Yup we all know looks are the top priority for being a "man" lol.

[@RRAPTOR24]

Definitely the stupidest comment I’ve seen today 😂

[@BigBilly7]

I agree that the looks of the truck are more feminine. Definitely the most bland maybe worst looking truck out of all the midsize trucks.

[@msb2948]

Isn't this the guy and company who brought you the "Rainbow 🌈 Raptor".??? Ford is lost and not delivering for their price

[@davidleeosbourne2727]

My friends ford is so gay it leaks rainbows 🌈

[@cs1992]

DEI is Doom

[@maverick-zj3jz]

Its ugly and expensive its going to get low sales.

[@MeliorIlle]

Not impressed at all, by far the most underwhelming of all new mid size trucks.

[@robm3357]

Those seats look cheap. And I bet they get dirty fast and then look even worse. I would rather the screen was horizontal not vertical. Be nice if Ford would scrap that center bar in the grill and do a better more aggressive grill like Toyota and GM does. More body lines to give a more aggressive look.

[@Boobtube.]

great introduction / review of the ford ranger. 1700 payload not bad at all.

[@virgfresco1403]

Ford is always about new tech ang innovations.

[@texandy89]

With the Ranger you get three different engine options unlike with GM and Nissan and Toyota you get a 2.7 V6 unlike with GM Colorado and Canyon and Toyota you also get a 3.0 liter V6 unlike with the Canyon and Colorado and Toyota and you get the 2.3 liter 4 cylinder engine I can't stand the GM shifter placement and no headlight knob or dial which is stupid idiotic Ranger for the win for me

[@davidleeosbourne2727]

Just wait till june. The ranger will be covered in rainbows 🌈 again.

[@virgfresco1403]

I like tfl Andri Canyon with no cruise control.🤣

[@davidleeosbourne2727]

@virgfresco1403 Too bad he has a colorado. Canyon probably would have had cruse control