2024 Rolex Certified Pre-owned CPO & Authorised Dealer Nonsense

[@tangoESPECIAL]

Rolex CPO: 1) the watch is 100% authentic and verified as such by the manufacturer 2) the watch is serviced by the manufacturer 3) the watch is warrantied by the manufacturer 4) the watch is not stolen / Frankensteined / damaged No wonder grey market dealers are freakin out.

[@gavinwhite9743]

Great points when you consider you can be spending 10s of thousands of pounds/ dollars. Furthermore, if the shop you bought from closes, the Rolex CPO is transferable, whereas any dealer warranty is not worth paper its written on.

[@tangoESPECIAL]

@@gavinwhite9743 grey market dealer warranty is BS. They won’t send it to the RSC or have a Rolex certified watchmaker work on it for obvious reasons - they rather go cheap and have “their guy” doing the warranty work.

Well done, David. You're slowly becoming the only honest voice in the grey market on youtube.

[@Mr.Khalil08]

Thanks, means a a lot 🙏👍

[@rm8262]

Totally agree. People like Paul Thorpe have become so arrogant and unwatchable.

[@chavebomber]

Yeah agree. CPO gets you spend history also which is good with the AD. But watch collectors look to be a solid shop. Totally agree with David and Fed on their consignment stance too unlike some former dealers 😜

[@dt3367]

4p sounds angry with your narrative on TWs recent lifestream but who cares with a guy who is losing credibility by the day

[@RocketDog73]

@@rm8262- yes but his little side kick is quite amusing 😂

[@SK-ej5lg]

Great video David. How about selling your Rolex? Last week I approached a few dealers, including yours to sell my Standard unworn black 2020 submariner Date with box and papers. I also approached my local AD who I’ve got a great relationship with inquiring about CPO. The best price I got was with Rolex CPO. In addition selling back to Rolex will also enhance my relationship further, they really seem to like it. I have no issues with reputable dealers like yours and I greatly enjoy your videos, but if CPO is offering more, then why should I go to a dealer to sell? 🤷‍♂

[@Mr.Khalil08]

Yes sometimes they will offer more and sometimes a preowned dealer would offer more. Notice that I’ve been addressing the vintage watches a lot. 2020 is by all means it vintage. As the market becomes more clear most would start offering close to each other but for now, I think things are messy. You should always explore your options everywhere.

[@AL95621]

In all honesty at this stage of grey market shenanigans I’d rather over pay with CPO then risk it with a grey market dealer.

[@rolandnicholson4401]

Don’t forget the benefit of a guarantee that the watch is NOT stolen!

[@Mr.Khalil08]

You can get that in many ways. I’m happy to explain the ways.

[@Jasperroodog]

@@Mr.Khalil08not only guaranteed not be stolen but guaranteed to 100% authentic, unfortunately grey dealers can’t offer that reassurance. Would I prefer a reputable GD dealer to authenticate my watch or an AD , every day of the week an AD. Recently I had to get my two Daytonas valued for insurance purposes the insurance company would only take valuations/authentication from an AD , that says it all

[@truxton1000]

Many many dealers offer the same guarantee, without getting shafted by the AD. But I get it, there are many idiots that simply refuse to see this fact and insist upon buying sodium someone that literally skin them alive.

[@BobbyDazzler888]

@@Mr.Khalil08yes but id still rather trust rolex cpo. Too many lies in this world.

[@keithlos1497]

David...I would appreciate to hear this. Other than the watch register...what do we have, and that depends on the watch being declared as L & S. Is is world wide? Paul's scheme will hopefully improve things. Btw...Liking the new content.

[@Odat]

Honestly I only buy from an AD just for the fact that i know my watch is one million percent genuine. Worth any extra I might pay. Also, to me at least, leaving a Rolex store with a Rolex watch is a hard to beat experience.

[@dannysimenauer5745]

Happy New Year David! A very timely subject. I think that the current Pepsi and Batman need to come down in the market. So I am looking at a Pepsi 16710 CPO. In the video at 2:10 you state that buying from the Rolex CPO program devalues the watch. Since I am still learning about vintage watches, why/how would the 16710 be devalued? Wouldn’t bringing the 16710 to tell accurate time add value to the watch?

[@garyguest1885]

Always worth a watch you do talk sense but I disagree about the actual buying experience being better in a grey dealer than in a proper Rolex AD

[@Mr.Khalil08]

I guess it depends who you deal with. You can have good and bad experience with both.

[@davidbrown9947]

bought of ADs, three in 18 months, all sports models (WoS) London. The buying experience was exemplary, without fault . Never was asked or encourged to buy stuff I didn't want.@@Mr.Khalil08

[@martinblanklikeswatches]

at some point dealers are going to have to acknowledge CPO prices being in line with the overall market and their own listings. I see CPO listings for less than grey dealers on various watches so not sure how people can continue to say its substantially more expensive.

[@gregschulte2953]

I think the cop program will be huge for Rolex. Needs to be tweaked a bit, but in a couple years will be very successful for many reasons.

[@samuelburton5576]

And David knows this. I believe they are all fearful of this program

[@Mr.Khalil08]

It benefits us a lot infact. Not sure if my point came out clear. I'm happy they are doing it.

[@truxton1000]

I doubt it, prices are just too high. But of course, some idiots will never learn, but trust the slick dealer with the gift of the gab that manage to impress these rather stupid people.

[@dannysimenauer5745]

@@truxton1000I think CPO prices are high too. Do you know if the price is negotiable?

[@samuelburton5576]

David there are advantages for CPO. 1st you get a leg up on purchase history and building a repoire with the AD. Also prices may be inflated, but piece of mind is worth the cost. With many grey dealers you are rolling the dice at times. I understand your negative attitude towards CPO Its competition both on the buying side and selling. You will need to adjust to the new reality

[@A_Eichler]

Appreciate the finer distinctions and details that your videos always have. The absence of hype is also refreshing.

[@fabiodias2672]

how much the service to pre owned certified?

[@MrNoBody_b]

Kind of sad seeing this. Other watch KZbinrs are doing similar. Business is bad for the grey market. It’s kind of like begging at this stage.

[@Mr.Khalil08]

Not really, watch my other video. I say the market is bad. I just speak my mind.

[@BobbyDazzler888]

@@Mr.Khalil08lets go hack to your previous predictions… 1-2 years ago

[@mikelewis2456]

David as always sensible input and opinion.👍

[@ntag411]

Rolex has the resources to make it happen in the long run. Recent years of very high resale value is a fluke in the marketplace caused by China becoming the largest market and flippers, IMO.

[@desmondchan9766]

Another great video David! Few thoughts; Did you say vintage needs to be disregarded at CPO and taken to an auction house? - There has been a rise in the sheer amt of franken & straight up fake watches sold at auction which has been very public, I don't think Auction houses hold any water in many peoples book - The general public doesn't have access to "someone with 10,20,30 years of experience" as they'd most likely fall down the wrong rabbit hole. They want ease of use, "safety" and continued their AD relationships. This is the target market for Rolex CPO program. - If you are a watch collector/geek (most likely since we watch all your vids) then yes take the time & effort to find a reputable dealer and work through them. But i don't think the CPO program was designed for niche people like us. Keep up the great work

[@stevemoreno6241]

Great video. On a side note, recently, I traveled through London, Zurich, and Frankfurt. I chose to buy a new watch from the AD in Frankfurt because with the high VAT refund, it was cheaper than buying in the US. Switzerland had a low VAT refund, and the UK has no refund.

[@Sophie333C]

Totally agree when you say things are getting back to normal at the Rolex ADs, I’ve managed to purchase 3 Wimbledons without any previous purchases from 2 ADs. Hopefully these purchases will help me get the watch I want from them, I must add, that the watches I purchased I actually like, I could have bought a fourth one, but declined it!

[@cookingwithwatches]

Yes CPO cost more, but it’s guaranteed that you won’t get a Franken watch. In the long run this is definitely a grey market killer. It’s perfect time to work on your reputation and get ready for the future. Ho ho ho Marry Christmas 🎄

[@Mr.Khalil08]

I love the the program, I think it’s great for everyone including reputable dealers.

[@Doggo-frencton]

Anyone paying 20% over the already-inflated Rolex market value is a damned fool. But hey enjoy your mass-produced piece. At least people will think you’re so cool!

[@oktfg]

I don’t think reputable pre-owned dealers have anything to worry about. Their knowledge and experience in fact gives them an edge when it comes to novelties and vintage watches. imo CPO only really hurts the newer generation of greys and their promotors, who rely on hype and scalping. Now that’s fading they’re being found to lack any real knowledge to fall back on. I hate to imagine how many super clones have been passed on to unsuspecting buyers, with little knowledge who relied upon these backpack dealers.

[@Ervinyj]

Respect your establishment and opinion. Probably buying a relatively low price tag R from grey is a wise choice, but imo buying a ‘high’ price item, consumer will have to think twice. R company imo will never perish in our lifetime but that may not be the same story for grey dealer. If one buy a ‘naked’ full gold Daytona watch from grey, he or she have to bear a lot of risk as compare to buying a CPO watch. If one buy explorer 1 or DJ, the risk of course is minimum. But value are relative and explorer 1 value can be significant to a consumer too. If the grey decides to close down, the previous warranty agreement are void.. but will R ever close down in this lifetime? 99.99% never… vs a grey?

[@Timjacks01]

Great advice as always David 👏🏻👏🏻👏🏻

[@glenncaukill1320]

I would only buy new from an ad myself, the models I buy are cheaper new . But I do understand people buying secondhand on the gold and 2 tone models etc .

[@richukny]

The whole CPO programme is absolute nonsense from a pricing perspective. Today my AD sent me their latest CPO additions, including a used 2015 Rose Gold Yachtmaster 40 .. for £29,500. Given that I could get a 2023 new model from you for far cheaper and with a longer guarantee, why on earth would I do that!? 🤷

[@watchdork]

the mark up is stupid for cpo pieces. If they go down to actual markekt prices it could be a good idea

[@streetmoney21]

😂 a watch flipper making the argument that it’s better to buy from a watch flipper because it’s cheaper when it’s really not 🤔flippers are great at polishing and making the watch look good at the time of purchase. I am pretty sure they are not sending watches in for maintenance and servicing to an authorized manufacturer’s service provider. There is a huge risk buying grey market watches. From consignment which is a huge ripoff to not knowing where the watch came from or what it went through. Sure there’s a little less risk if it’s a current year brand new model that’s full set and I mean complete unworn with stickers. Other than that the buyer is taking all the risks. A grey market warranty means nothing if it uses aftermarket parts that destroy the value of the watch. Grey market today is more expensive than retail in the majority of cases. It’s the crayon eaters that get taken advantage of when they go to a watch flipper to sell their watch instead of just using eBay. Yeah the Rolex CPO is expensive and it’s not for everyone, but the grey market is not doing anything near what Rolex is doing with the watch before reselling it with their name on it.

[@Mr.Khalil08]

From your comment I take it as you haven’t seen my previous videos. Also Rolex destroys the value of vintage watches not the pre owned market. If Rolex services a vintage 50 year old submariner, 9 times out of ten that watch is coming out with new dial and hands that are going to glow like kryptonite. That’s the value of your watch gone to nearly nothing plus you paid them for the disservice. Good luck anyways 👍

[@Timjacks01]

You really should watch more of David’s videos he is the most transparent dealer out there. Also probably one of the most prestigious, hardly a flipper.

[@kevinashton709]

Spot on as always David 👍🏻

[@Rennthusiast]

“I think what the Rolex CPO program cannot match is the buying and selling experience that most reputable family run dealerships have” LOL I have bought 5 sport model Rolex’s from a CPO AD here in the US and have been SUPREMELY happy with all 5 experiences. Great customer service, no pressure, knowledgeable and the watches all showed up either as described or better. Now I have genuine, authentic watches, recently serviced, not stolen with a 2 year warranty and certification paperwork to support value even beyond 2 years. I’m sorry…I would never buy a pre-owned Rolex elsewhere. Sorry grey market guys…Rolex is coming for you.

[@newnorth1100]

Im looking for this for my wife’s birthday in February Oyster Perpetual 31 Bright black Oyster, 31 mm, Oystersteel should be below retail 🤞🏻

[@7979dennis]

Good info & explanation as always David 👍

[@stevenfoleyuk9404]

How on Earth does Rolex get away with selling used watches for more than what they cost brand new ? .

[@davidbrown9947]

because they give you circa 20% more than grey market dealers on Px, fact.

[@Jasperroodog]

The CPO watches are more expensive than the equivalent Grey Dealer but and it’s a big but, the watch is serviced by Rolex and most importantly the warranty is with Rolex , the warranty on the grey market is as only as good as the financial status of the GD. You are also guaranteed the watch is authentic so the skills of the AD is irrelevant as the watch is approved by Rolex. Why do people buy expensive used cars from the manufacturers? It’s the same thing

[@RoderickTom-ge1vc]

Rolex CPO prices are way too high, not worth it!

[@Jasperroodog]

Fingers crossed you don’t buy a fake, Frankenstein or a stolen watch

[@truxton1000]

@@Jasperroodog There are LOTS of dealers that offer a guarantee, without being skinned alive. But of course, that AD’s decide to overcharge at levels that should be regarded as almost criminal only contribute to keeping the prices up. But of course only the stupidest of buyers actually buy these watches. Stupid, as if they need to sell they would hardly recover half of what they paid, often not more than 1/3.

[@Jasperroodog]

what is the value of that guarantee from the dealers you mention ? who is providing the backing incase the dealer goes bust ? If was all about price , people wouldnt buy used cars from the OEMs , @@truxton1000

[@mattonthewater]

Or you have an AD that is smart and got into preowned long ago so they’re both more experienced and have more ability than any grey dealer could dream of. Find one of those, not a grey dealer.

[@baniconeocleous5837]

I understand that you and your computer are reputable, unfortunately due to a few bad apple's the grey market has been tarnish. If you have the funds to buy a Bentley or Rolls Royce you will go to a main dealership, not a backstreet garage ,allot of people feel the same about purchasing a rolex.not every dealer is as honest as you.

[@Mr.Khalil08]

True I get it but these bad apples have always been there. Some only surfaced through social media recently. Won't be the first or the last bad apples.

[@baniconeocleous5837]

@watchcollectorsuk Yes very true David,unfortunately the more hungry these guys get the harder they bite.

[@baniconeocleous5837]

Meant company not computer

[@RichardFear-m9m]

Brilliant David, you covered it beautifully. It's the same as going the Mercedes dealership? You pay more? But as you said, if you trust a reputable dealer, it's better value. Dubai Dick 👍

[@jeffraine2856]

Just buy a watch because you like it. If you can afford a prestige watch chances are you’re not going to worry about it going up a few quid or down for that matter. The Rolex scheme is for the daft tho.

[@phoenix5054]

Why do you have an iPhone 13 hairstyle?

[@truxton1000]

There are loads of idiots in the world, people that HAVE TOO buy from a dealer regardless how incredibly stupid this is. It’s these people that will never change that are buying these watches at hugely inflated prices.

[@kika9585]

Very cleverly done. So you’re saying buy from us instead.

[@Mr.Khalil08]

I mean I do these videos to promote our company ofcourse, it'd doesn't however mean I'm not sharing my honest opinion. I realised over many videos, if I share my honest take on thins regardless whether it's in our favour or not, people appreciate it and want to deal with us so I do that and it seems to work. Free honest info for you and business for us. I would be lying if I say that youtube doesn't benefit the business. For the amount of time we spend on making these videos, it would be crazy if it didn't generate anything for the business. I see nothing wrong with that. You might think I'm biased as a dealer but that's OK to have a different opinion 👍

[@verynormalman]

Basically, you should buy a PO'ed watch from me? That is what he is saying? With lots of scare stories to push you further into his clutches. Alot of what he said was very self serving. I trust you MUCH less, having viewed that video. You are reducing your credibility.