4 Steps for How To Write Product Descriptions 📝

So you’ve made yourself some great handmade products that you can’t wait to sell. One of the next steps is to write some awesome product descriptions that are going to get people to actually buy them. This might seem simple but a lot of people get this wrong and it costs them sales. One study from Nielsen Norman Group found that 20% of purchase failures are potentially a result of missing or unclear product information.
That’s a lot of business to be missing out from for something so simple like a product description. It would be such a shame seeing your hard work, time and effort making your crafts then go to waste by not spending a little extra time crafting a super clear, engaging product description, which, by the way, when you’ve done once, you can sell that same product with that description over and over again. So it’s definitely a valuable asset that you have to invest resources into. So today I’m going to give you some tips on how to write great descriptions and I hope you can take these and use them to get your crafts into buyers’ hands.
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