5 Makeup "Rules" You Should BREAK!

[@SamanthaMarchxo]

When I first got into all makeup all I wore was a ... a shimmer color lol! From eyelid to brow bone YEAH BABY!

[@theaussienamine]

Samantha March Same! I used a darker shimmer on my lid and a lighter one everywhere else lol

[@tamarasparks8065]

Me too. Those little elf mineral shimmer loose pigments...

[@bsnbpk1]

Love your hair this way. Very pretty 😍

[@zusamy20]

I love shimmer on the crease, sometimes I just use one eyeshadow! You dont have to use like 20 colours

[@janelles5444]

Yes. To all of this. Especially rules 1-2. It really bothers me when people say you "can't" wear a shimmer in the crease. I do it all the time! And the no shimmers after a certain age. I work in a bank and had an 80 year old customer who always wore a shimmer on her lid and it looked GORGEOUS! Never over done, always tasteful, looked better than mine sometimes, ha! I appreciate this video so, so much! Thank you for having a different opinion than others and telling us it's ok and makeup has no rules!

[@Iiamsa]

Omg, I totally rock the green eyes and green eyeshadow look like every week 😂 I didn't even know someone thought it's "wrong" 😀

[@chaoticbeau-tee]

Same! Lol

[@susanmenn5016]

I usually wear the rose and berries for my green eyes, but some days when I'm having issues with sensitive eyes and allergies, those colors can make me look stoned. So, green eye makeup is a better alternative.

[@sari5494]

Thank you!!! I just recently noticed (to my big surprise) that shimmer in the crease and even over the crease does NOT accentuate my agedness. I like the way it looks! I don't care if my wrinkles show more, it might still look nice, somehow softer, more lively or something.

[@dollymamabeauty6114]

OMG! I finally stepped outside my comfort zone and put a shimmer in my crease. I wanted to use my Colourpop It’s my pleasure palette and wanted to use that dark royal purple shimmer. I don’t like the look of a dark lid so I decided to take a bold step and put it into my outer corner and then blend it into my crease. OMG 💜💜💜 it turned out so great.

[@lifeisajurni5550]

This hairstyle totally fits your personality!

[@KellyGooch]

Thank you!!

[@bridgetnorris3025]

I so agree with this! I used to only wear shimmers and I kept hearing people say I need a palette with more mattes and don’t put shimmers in your crease and I had the naked 2 palette well it didn’t give me much matte options and I honestly loved shimmers and didn’t get the hype with just matte shadows in crease. Now I like matte shadows but I do find formulas that honestly can emphasize dryness and texture even more than shimmer shadows! Also I disagree too about wearing same color eyeshadow as your eye color. My eye color is hazel so when I wear green eyeshadow I feel like it emphasizes the green in my eyes more so than any other eyeshadow along with purple- a lot of brown shadows make my eye color look blah.

[@susanxyz]

Yes! My mum is in her early 60, as Asian,green is not usually recommended for us, but she wears green shimmer shade on her lid almost everyday,she just loves doing that~

[@rebel_in_wonderland]

I'm almost 42 ... I love highlighters, shimmers, glitter, lots of color, and definitely wearing green eyeshadow on my green eyes (or the purple/berry tones) ❤❤

[@78kflee]

Me, too!!!

[@creatoretealex8569]

*applying green shadow on green eyes while watching this* that was a “rule”!!! Whoops *adds more green*

[@Lauragocan96]

OMG you look ADORABLE in that hair style, Kelly!! ♥️♥️♥️♥️

[@jrgoddess]

My mom breaks the first rule all the time, and she loves it! She gets a lot of compliments on her makeup when she's out. I'm trying to use more shimmers and satins in my crease, and I'm actually enjoying it.

[@debbiewhite9266]

Rules are there to be broken ! I think makeup should be fun . I do what makes me happy , I’m 50 now , I don’t want a bunch of rules hovering over my makeup looks ! Rant over lol 😊 💜💚💙

[@stephanie8097]

I love doing shimmer in the crease. My mom is in her 60s and wears shimmer on the eyes all the time.

[@MHernandez012171]

A lot of high end makeup commercials (Charlotte Tillbury; Tom Ford, etc), their models have shimmer on the crease, and it looks beautiful. Like you said, very editorial/magazine like:). "Rule" to break: No bold lip if you are wearing a bold or bold-ish look... Hmm, I am so guilty of this! I love nude lips, but sometimes you just have to go bold all around! LOL! I am almost 49, and I break ALL the "over 40" rules! LOL!

[@akirarosenthal]

1. Totally agree, with Asian monolids, the shimmer in the crease is the only way to get colour to appear as all the rest of the colours roll away into your eye. 2. I haven't set my face with powder in ages. With an excellent foundation (not matte), it was sufficient for the skinlike effect and still last the whole day; the foundation melds with my skin. 3. Can't comment since I'm in my 20's. 4. In the words of Samantha Ravandahl, brown poopy eyes works with every single colour. 5. Sometimes when I wake up late, a slap of foundation and brows (I use a dark brown/ grey colour, so it can be used for contour as well) is sufficient.

[@aprildesjardins8210]

I love this❤️❤️! I’m 48 and sometimes these makeup ‘rules’ make me feel so insecure ! I didn’t play with makeup in my younger years I was too busy and now I feel like I missed out so I enjoy having fun with shimmers !

[@amandajo6953]

I totally agree about the shimmer eye shadow one. Who cares if it’s in my crease?

[@marlenabaker9894]

Your brown eyes look great with this palette. My eyes are green and I wear a green shimmery shade on my lid all the time and I love it!

[@KellyGooch]

Thank you!!

[@tabithabell9568]

Yes to all the things! 🙌 And in regards to your last point, Sam from Pixiwoo made a video a while back about how sometimes makeup artistry is more about what you choose *not* to apply than what you choose to apply. Eliminating certain steps can make the look all the more impactful. i.e strong winged liner with no eyeshadow or a red lip with minimal face and eyes. It's definitely something I try to keep in mind when doing my makeup now. 😊

[@JKat94]

I have green eyes and noticed that everyone says violett makes green eyes pop but I think red and orange makes my eyes pop way more 🤷🏻‍♀️

[@RayeHana]

Agreed! I have green eyes too!

[@bridgetnorris3025]

Julia Karanović I feel like red and orange eyeshadow really amplifies green eyes more because red is direct opposite on color wheel is green and purple eyeshadow amplifies hazel eyes more.

[@JKat94]

@@bridgetnorris3025 Yeah that's probably it, hazel obviously have more yellow in them so it makes sense that purple shades make them pop more

[@EmmyRae1885]

The no shimmers after 30 rule is so wild to me I know several women in their 50s and 60s who look stunning with a shimmery lid Also, I love blue and have blue eyes and the only thing holding me back from the Blue Moon colourpop palette is fear it'll look too much or wash out my eye color

[@KellyGooch]

I agree! And hmm... do you like other shades of blue on your eyes? It might be worth trying!

[@EmmyRae1885]

@@KellyGooch I like darker blues and blue-greens on my eyes It might be gorgeous I just gotta pluck up the courage (and have a brown eyed friend to give it to in case it doesn't work out for me)

[@effieboo9275]

When I first got into makeup the Walking on egg shells trio from Wet and Wild was my go to. Before they redid them with a transition shade... So all 4 shimmers on my lid outer corder and crease. I always got soooo many compliments and it was so freaking easy. I didn't even use a brush in the very beginning.

[@KarenLawana]

Shimmer in the crease...yes! Shimmer at any age...yes! Great rules to break in this video. And your hair looks so cute like that!

[@kristinaerickson2353]

My Grandmother wears a cream highlighter on her cheeks and it's the most beautiful thing. It makes her whole face look so healthy

[@KellyGooch]

I love that!

[@victoriabyers5161]

Omg Kelly your HAIR 😭😭🙏🙏😍😍 Its so soft and romantic and glamorous

[@MrsAnnaBananaShow]

GIRL your hair 😍 😍 😍

[@KellyGooch]

Thank you!!

[@emilymurphy1994]

I love your hair! I technically put shimmers in the crease all the time. I like using cream shimmer Shadows and I blend them into the crease so I completely agree. I also agree with doing every step everyday is pretty unnecessary. In the summer I don't really wear highlight because I get sweaty so I find it is a bit much.

[@scarlettethefieryphoenix925]

I love shimmer in my crease! Matte shadows just don't look as good on me. I prefer a shimmery look on my eyes. & I'm 35, I'll wear what I want! Lol I totally agree about setting a cream with a powder. I'll go over BB cream with a light dusting of powder to keep it actually on my face since I live in South GA where the humidity is incredibly intense. I wear a lot of cream products, though, because I have dry skin, & I definitely don't set them.

[@thisiseveryatomofme]

omg!!!!! your hair is sooo beautiful today

[@KellyGooch]

Thank you, Maria!

[@katiearce1957]

Girl, I couldn’t agree with this more!! I don’t wear foundation 97% of the time. I have freckles that I LOVE and don’t want to cover up.

[@CaitlinH88]

THE HAIR!! Love it! 🔥

[@Alex-kn3dg]

Yesss I always put shimmer in my crease I don’t care I think it’s beautiful

[@ciznuk7]

I really love this video - it's a great reminder that make-up should be about fun and creativity and not about rules.

[@mariar3715]

Love this video! Im still wearing shimmers in the crease. I do simple one shadow looks almost daily.

[@DiMagnolia]

I’m in LOVE with the hair!! It’s such a cute throwback! I wish I hade the face shape for a style like that

[@Crystalsmakeuppanningjourney]

Yes to shimmer eyeshadows. I will not be stopping anytime soon. Love the way it looks!

[@imaginarycosmetics]

love the hair! I love shimmer in the crease, it can really make the eyes look bigger. I never set my cream blush, except in winter I'll set the area were my hat touches my skin to decrease transfer. anyone can wear any color, you just need to find the right tone and wear it with confidence. but I have brown eyes and don't like brown eyeshadow on myself, but I'm generally more into very bright shades.

[@thesnoopydance645]

Great video idea ! I agree with you 100 %. I've been wearing shimmers in the crease and shimmers in general and I'm 55. 😊

[@lifeasandrea280]

Love the last one! Even when I do a "full face" this still only includes foundation, powder, highlighter, eyeshadow, mascara and brows. Most days I skip two of these and am completely happy with that!

[@cuzla]

Beautiful makeup Kelly! You look like Cindy Crawford in this video :-)

[@lorasahmarani5225]

Loving your hair in this video! ♥️

[@Butterfly_Laura]

I love this! Just yesterday I wore a shimmer in my crease and I do my makeup steps based on what I feel like that day... sometimes it's just a bb cream and powder with bronzer, blush highlight... sometimes it's full on foundation with the other face steps. Sometimes I just spot conceal.. it all depends on my mood. I generally do the blush bronzer highlight... it's just the base that I tend to change up.

[@claraocabrera]

when I first got into makeup, I often heard that people with hooded eyes shouldn't use shimmer at all... hell nah I love shimmer too much!!!

[@effieboo9275]

Samee or the fact that I have to put color almost all the way to my brow to get it to show. Sooooo jealous of people with all the lid space in the world.

[@susanmenn5016]

SAME!

[@ashplayssims]

I don’t have a chance to watch right now, but I had to come comment that the thumbnail took my breath away! You look so beautiful! (As always!)

[@KellyGooch]

Thank you so much, Ashley!!

[@ambermariestewart]

"Still not feeling it" after I try to refresh my look (by switching to an updo, for example) is a way I think we all spend too much time being. You look GORGEOUS! I get frustrated sometimes when my hair doesn't look like I imagine that it should; then I "fix" it and regret that because it looks 'too perfect'. It's probably something like you were saying, that we want what we don't have. I often recognize that I consider myself ugly based on judgments I don't apply to other people (like, "ugh, this is a bad picture of me because my bangs are unevenly separated" (already--what?!) and then, "oh, wow, this picture of Taylor Swift (where her bangs look amazing but if they were mine I wouldn't think so) is so beautiful and I LOVE how cared for but care free her hair is") As a related aside, I was born in 1985 and really appreciate how stunningly '90s you look here - almost a part two of your '90s supermodel video.

[@sabb5829]

I agree with you we want what we don’t have

[@abby7038]

@risasoesmakeup did a great video on Matte vs shimmer and your age! Im with you on the shimmers in the crease. I rarely do it now- but I used to do it all the time. 😂

[@myhauntingromance]

Love love love you hair in this (wish mine was still long lol). I totally agree that makeup should be fun and you can wear what you want.

[@maudeschiltz5684]

YOUR HAIR! Omg you're so pretty! I love it!

[@PaulinaAspljung]

Omg your hair Kelly!! It’s fab 😍❤️

[@KellyGooch]

Thank you, Paulina!

[@robintisabird1566]

You are so gorgeous!! Yes, shimmers in the crease!!

[@kells249]

Some days I don’t have time in the morning for a full shadow look. A good liner and mascara can look just fine for work!

[@libbymorehouse4466]

You don’t always need primer if your skin doesn’t need it! Also just single eyeshadow looks can be great!

[@KellyGooch]

Good one, Libby!!

[@alexandra109]

First, I agree with everyone who is saying - your hair looks great! Great video. I’ve gotten to an age where I do what I want to do. But I haven’t tried the shimmer in the crease, I’ll have to try that to see if I like it. I watch Hannah Louise Poston and she does one color all the way to brow bone (usually a shimmer) and I’ve wanted to try that. Maybe I’ll do that today.....

[@MistyisCrafty]

I really like your hair up like that. Looks so chic, yet not stuffy.

[@haleyjadelovethatname]

this hair with the outfit & the makeup 😭😭😭😭😭💜💜💜💜💜

[@KellyGooch]

Thank you!!

[@marissacoubrough8068]

Love your hair! Thank you for this video. ♥️

[@fairytalec6099]

I used to make a eye look with only skimmer or only mattes. It looked good. I also did an one shadow eye look earlier this year with a skimmer all over my lid and up to my eyebrow, and topped my highlighter with it. It was a purple duocrome with a base that matched my skin tone and it was so fucking beautiful.

[@KellyGooch]

Oooooh that sounds so pretty!!!

[@RayeHana]

Omg I've never heard the same eyeshadow as eye color rule! I have green eyes and green eyeshadow is my favorite!

[@TiffanyH1111]

Girl. That hair. That makeup. Those earrings. Those nails. 💁🏼‍♀️💁🏼‍♀️ yaaassss Queen! 👑 #fabulous 😍❤️

[@AqilahBanu]

Oh my u tied ur hair up....first time seeing ur hair half up...looking gorgeous..loving this hair look.❤😘👍👌🥰😍... thank you for this video

[@irenerivera6080]

Primer and highlighter are steps I usually skip for my everyday makeup. I also don’t feel the need to apply liquid/cream foundation if I’m short of time and I have a great compact powder foundation.

[@Alexandria_S1222]

YOUR HAIR IS SO CUTE!

[@blogreaderyvo6558]

I need to set creamproducts - but always use a translucent Power, let everything set a moment and then I put lot of settingspray on top. Glowy look which lasts long enough for me.

[@jholmie6016]

ur hair is the cuuuuuuuutest in this!!!

[@RAnderwill]

i agreeeee! also when it comes to green and blue eyes, there are some issues. 1. if you have blue eyes and light skin, it can be difficult to add demension to make the (blue) eyeshadow define 2. for green eyes, there like red, yellow greens and blue grreens. yellow greens will make green eyes more green but blue green with pull the yellow out and make the eye more blue. i have green eyes and avoid blue unless im feeling a challenge- ialso avoid copper and yellow.

[@Lolzadoodle8484]

I don't set my foundation or cream bronzer anymore! I only set my concealer under my eyes. Sometimes I layer a liquid or cream highlight with a powder but that's more for dimensionality. Not setting my foundation has made such a difference!

[@shreyavalunj]

This was a great video Kelly. Totally agree. Love your hair and makeup 😍💕

[@charmiller13]

I think your hair is super cute in this style!

[@miareichert5964]

honestly most days i use one shadow, a lot of the time shimmery, all over and blend it up and it looks just as good if used a transition shade 🤷🏻‍♀️

[@l.mowahed5928]

I loved all these tips. You are so amazing to think outside the makeup box!

[@lilacmood9003]

1- your hair is always ON POINT whether you liked it or not 😍😋 2- Rules Made To Be Broken " Yes Ma'am " 3- Listening to these rules made me think in two opposite thoughts !!: 1- Matte & shimmer are for sculpting & contouring the eyes "like an enhancing process" 2- The same concept but misunderstood by applying it as " a correction / perfecting process" for perfect version of ourselves! And now I just realized Makeup isn't treated like an ART & FUN ! I'm not generalizing (that's a hard word to type lmao 😂😂) But we can see with our own eyes what's happening with Appling makeup !

[@rachelbanks2009]

You look so incredibly beautiful! I love your hair like this.

[@Pepiteartistry]

wow your hair are beautiful 😍😍😍

[@jrebecca0195]

OMG, your hairstyle is so cute! It kind of reminds me of the actress Brigitte Bardot from the 1960s. 😊

[@johannabilling7115]

Omg loving your hair in this video!!!

[@ktbiknel3065]

I have grey eyes...cool tones (blues) make them look lifeless. It’s such a bummer since I love playing with colors so much!

[@karinbauer4538]

Your hair is so cute!! 🥰

[@moodymauves2431]

im feelin the hair Kelly! im gettin the 80s from you and im HERE FOR IT

[@hayleynugent7710]

Love your hair in this video!!

[@redjarl]

Agree with every point👍 Your hair is gorgeous😍

[@perfumaphilia3246]

The "no shimmer in the crease" rule is one that I personally follow. I have a fleshy lid area and slightly hooded eyes, and need the definition of mattes. I'm not lucky enough to have beautiful, prominent brow bones and a naturally well-defined crease. But yeah, the only "rule" of makeup should be "do what makes you happy".

[@christinep9607]

Love everything about your look in this video! You always look glamorous but the vibe in this is everything 😍

[@beckybertish7841]

Loving the hair giving me cheerleader vibes it's cute. I remember learning I don't need full coverage foundation. I do like doing eyeshadow and having fun it's more creative than basic stuff. Your tips are always helpful. I still wear shimmers and always will.

[@stephaniewolf2134]

I love your hair today. Thanks for the great advice! 👍🥰

[@LyndaBullerwell]

I agree with all of them! Break them all lol....Especially the one that you can't wear things due to age. I will wear what I want for as long as I want :) Your hair looks so pretty!

[@victoriaandersonn]

Kelly I am FEELING the 90s moment you're having in this video🤩😍🤩 yessss👏🏼👏🏼👏🏼

[@polinasmirnova8214]

Omg Kelly this hair 😍😍 You look STUNNING

[@KellyGooch]

Thank you!!!

[@layacohen]

thanks for clarifying some tips! .question for you...what eyeshade color is flattering on blue/green eyes and wearing a royal blue dress?

[@nataliemartinez9083]

I don't set my foundation with powder! My skin is too dry and powder looks cakey on me. Loved this video! ❤️

[@Ferndedman]

I love the hair!!

[@effieboo9275]

I really wish you would do a playlist of the "series" for tips I wish I learned sooner and videos that go with them.

[@Shadowsandflowers]

Makeup rule I think you should break: you have to focus on the eyes or lips. I do both a bold eye and a bold lip and love it.

[@meljstephan]

You look like a bronzey goddess! Love your nails 💅

[@connieacosta1797]

Your makeup and hair are on point !

[@Name-tv2bw]

can we talk about how adorable you look in this video!!! love your hair like this!!!!

[@Yaritza_R]

I don't like the way shimmers look in my crease BUT I always put shimmer in my outer corners