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@RyanDoserAIАй бұрын
Generating 10 good leads is better than generating 1,000 bad leads. Bad leads are a burden on the inbound sales team, require more resources to nurture, and still have an upfront acquisition cost.
@alannagertonАй бұрын
SOOO true... too many people and companies care about views but where it really is at is bringing your DESIRED customer in. Not multiple randoms wasting your time and resources.
@growwithsantiАй бұрын
This is very good and insightful. What are your thoughts on cold outreach as a growth channel?
@alannagertonАй бұрын
Yes! Cold email is great but it depends on the SaaS company avatar For instance, if I'm a Junk Removal CRM, cold email outreach + phone calls is great to target more of that local business owner persona. But if your a social management software, of course you want to reach other people using social media hence posting more on socials. You have to find what works best for your company.
@ianjunitedk7 күн бұрын
There's a number of cold email platforms out there now. Realistically though, the better way to catch people or businesses is through getting them on an email automation sequence, because everyone hates being spammed!
@itsayuu15Ай бұрын
What about explainer videos for SaaS? Do they work?
@alannagertonАй бұрын
yes absolutely! Just make sure in these explainer videos you are tying it to the benefits. Solve ONE problem for ONE person with ONE solution.
@itsayuu15Ай бұрын
@@alannagerton I have an animation agency, I get leads but am unable to close them reason being , as you stated , tying it to the benefits , this is where I lack .
@GrowthValley-xe1deАй бұрын
background music is not helping , please make it smooth . lots of point got missed due to annoying music
@alannagertonАй бұрын
noted! Thanks for the feedback 😄
@ianjunitedk7 күн бұрын
haha i got ticked off for doing something similar recently too. Yeah people don't like background music too much through the talks